The McRib is Back!

11 Oct 2023 · 39 min

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In short

Front and Center Podcast Episode Summary: The McRib is Back!

Episode Overview

  • Podcast Title: Front and Center
  • Episode Title: The McRib is Back!
  • Description: Alex Center and Kevin Batory discuss the return of the McRib, dive into pop culture topics like the Beckham documentary, Taylor Swift & Travis Kelsey saga, and more, all while providing humorous commentary.

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Key Discussions

  1. The Return of the McRib
  2. Initial Shock: McDonald's announced the McRib was going on a "farewell tour" previously, creating speculation that the item would be permanently discontinued.
  3. Current Update: Less than a year later, McDonald's is bringing the McRib back, upsetting fans who feel misled by the marketing tactics.
  4. Discussion Points:
  5. The branding strategy of making the McRib a limited-time offer increases its desirability.
  6. Alex critiques McDonald's for failing to uphold their promise regarding the McRib's status.
  1. Pop Culture Updates
  2. Beckham Documentary:
  3. Both hosts discuss their views on the Netflix documentary about David Beckham, highlighting its production quality and personal insights into Beckham's life.
  4. Notable points: Beckham's style, marriage to Posh Spice, and his athletic prowess.
  5. Travis Kelsey & Taylor Swift:
  6. The hosts speculate on the state of the relationship, noting that Taylor did not attend Travis's birthday and there are signs of the relationship "fizzling out."
  7. Commentary on Taylor Swift's savvy media management and potential public relations strategies.
  8. Julius Randle's Skechers Deal:
  9. Discussion of Julius Randle signing with Skechers, perceived as a fitting brand partnership.
  10. Humorously, they joke about the potential quality of Skechers basketball shoes.
  1. Fashion and Collaborations
  2. Crocs Collaborations:
  3. Announcement of new Crocs designs, including cowboy boots and a Levi's collaboration.
  4. Hosts provide lighthearted critiques on the practicality and aesthetic appeal of the new designs.
  5. Coca-Cola Spiced:
  6. Discussion about the introduction of Coca-Cola Spiced, with skepticism regarding its market necessity.

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Key Takeaways

  • Marketing Tactics: The episode underscores the effectiveness of scarcity in marketing—limited-time offerings lead to heightened consumer interest and engagement.
  • Cultural Commentary: The hosts offer humorous takes on celebrity culture, highlighting the intersection of branding and personal relationships, especially in the context of public figures like Taylor Swift and Travis Kelsey.
  • Pop Culture Updates: The episode serves as a light-hearted review of current events in sports and entertainment, appealing to fans of both design and pop culture.

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Conclusion The episode combines humor with insights on branding and pop culture, demonstrating the hosts' chemistry and ability to tackle a range of topics while keeping the conversation engaging and entertaining. The return of the McRib serves as a springboard for broader discussions about consumer culture, media narratives, and celebrity lives.

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Transcript

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0:00They're getting rid of their cursive logos, their script logos, because kids don't learn script or cursive anymore in schools. it's not blanding it's a legibility decision yeah because those kids can't possibly read you know kleenex or coke or disney or eddie bauer like they'll never be able to read they couldn't tell what they say right they're just like they're all going to be sans serfs in a year it's like another language to them because they don't understand cursive right yeah how would they i mean if they're not learning it change it all maybe we need somebody to reinstate cursive back into the school system.

0:34Yeah, good point. Coca-Cola needs to invest money into the school system to get those kids to teach them script again. Yeah, that's the only type of lobbying I'm here for is getting kids to be able to read logos better.

0:55Three, two, one. Kevin. How are you? What's up? I'm good. I miss you, buddy. I miss you. I got no one to talk football with I got no one to talk about hip hop with It's tough out here I'll be back in a week I know, I look around on Mondays And Tuesdays and I'm like You know, how about those Jets? How about those Giants? No one wants to talk about my fantasy team Oh my god I don't even like talking about fantasy To be honest No one does, that's the point That's why you work for me So you have to listen to me I legally have to I know, which is one of the great joys of having employees. To my contract.

1:36That's right. Must listen to Alex when he talks about how great David Achan is. Yeah. Well, you know. Hurt. Should have started Burrow this week. I did sit Joe Burrow. Of course I did. Of course the week that I sit him is the week that he goes off. Shiesty's back. Shiesty's back. Jamar Chase is always fucking open. He wasn't lying. Dude, he wasn't lying. touchdowns he was not lying it should have been four you were at the game i was at the game are you traveling around with the bangles how many games is this that you've been to in the last month if all goes correctly next weekend it should be four out of five whoa wow yeah i'm actually excited that you did this yeah no me too this rules for you yeah getting those making those season tickets work for me yeah where have you gone you so you went to the bangles back home yeah two two games at home one out here and then uh one they're back in town next weekend so wow who they play seahawks win that game i i'll start we better we better you're in arizona right now you were golfing i saw yeah how's your golf game pretty bad pretty pretty bad yeah i don't really get out very much um and we played on a really nice course but i played really poorly I had a lot of fun though and the course is beautiful played good for a couple holes and then almost put a ball through a window of a multi-million dollar house it was not good because I was almost about to joke about it I was going to say hey fellas watch this I'm going to put one right through this house and then I didn't say it because I was like oh that would be embarrassing if I did almost did I didn't do it though so got it made it out scot-free but scott's dale made out scott free out of scott's yeah scott's scott free in scott's dale um sounds like the house's fault for being so close to a golf course that's what i was thinking it's not my fault that they wanted a house on a golf course in a desert i don't know seems seems the whole situation's weird sounds nice sounds like a beautiful arizona sunset i picture you know kevin driving into the you know into the sun hitting a very bad drive well i've told you this but i should probably say in the podcast i don't golf because i'm so bad at it and i hate things that i'm not good at yeah that's why we got to shut down this podcast uh too real too real uh but you're back soon two weeks yeah one week one week last this is the last zoom pod last zoom pod until we have a guest in november okay so you're back in the flesh next week is that true Yep.

4:18Well, can't wait, Kevin. Yeah, it'll be good. I'm excited to be back to New York. Everyone loves when we talk about football. But the football weather here is here. Our teams stink. But football weather is here. Sweatshirts and the cool breeze. And actually kind of cold. Like jackets. Yeah. I'm extremely hot out here. It was high 90s this weekend. Yeah, we teed off, I think, at 100 degrees on Saturday. And then cooled off a little bit yesterday. But, you know. Yeah. You're going to like the way that it, uh, I know. Yeah. I mean, it's my favorite time of year. Well, Kevin, uh, while you were out there playing sports, I do what, uh, what I do, which is watch sport documentaries.

4:57Uh, I got a really good one here this week. Beckham is on Netflix for parts. I didn't really know that much about David Beckham. Like I, that's one of my favorite things about documentaries is like, no, you will, you know, like a little bit, you know, like, Oh, David Beckham is like really good at soccer. married to posh spice like handsome guy i didn't know any of that really you didn't know any of that oh then you're gonna love this this is this is fantastic um you learn that he was really really good at soccer um he's uh you learn about his marriage to posh spice and then uh confirmed very handsome it's it's actually startling how handsome he is and then like his fits in this in this documentary because they're all like late 90s early 2000s like he looks cool in every scene yeah for sure he was he was that guy he was him you know yeah back back in the day yeah i started the documentary and uh oh you did yeah i watched like maybe like the first 15 minutes 20 minutes okay so handsome i was watching him spend all his money it was pretty cool like yeah i feel like that's not on the typical documentary play sheet you know yeah like gets a check spends it yeah they're like oh he he spent all of his money immediately it's like hell yeah that's sick it is sick i don't want to spoil for you but he makes a lot of money oh i bet i mean he's okay i know he does but um for those that maybe haven't seen it like really well made doc i think at this point like not all sports stocks are considered equal like this one is very well made like the the pacing the music is really good uh fun fact for you kevin hugo from succession is the director wow remember him he's a guy with a really really small neck i yeah good for him he his neck turns out small it turns out he is yeah he's really good at making documentaries so i can't recommend enough i've been uh you know i feel like it's people are watching it so it's it's out there and so people are aware but um it's what i watched this weekend fantastic really really good nice and the fits yeah crazy like he he just he looks good in everything i liked the auxiliary fits of the people around him oh yeah like the coaches and the management and it's it always it always is funny to me to see how suits have evolved over the years totally his also like he wore like a long sleeve soccer jersey which just looks so cool yeah a long sleeve kit baggy as hell too yeah like baggy and then the shorts are like it just it just looks cool i mean again it just goes to show it's like the best way to look cool in clothes is just be hot that's like the number one way it's like if you're hot everything looks good on you and that's yeah um yeah you'll see in episode two he shaves his head and it's just like whoa dude you know just a just a stud yeah you can do anything if you're that hot literally you could do anything and he also was really really good at soccer so that was uh um a good watch speaking of incredibly handsome men uh travis do you hear about travis kelsey and i did i heard i think it's i think it's fizzling is it fizzling i think uh i think or is it just you know he didn't she didn't go to his game it's certainly not sizzling what do you think's going on they've three weeks that's when taylor usually fizzles out on some stuff um she already cleared the seo of taylor swift jets um so it no longer the first the first thing is no longer about her private jet emissions so check check off the pr box i do love uh that is a that is a funny theory pr spin type stuff i'm i'm into it though i mean even if it is true smart move by her genius if that's true there's no way that's true that she was like her only blemish on her record was that she takes private jets too much and like so she dated an nfl player that had a game against the jets to eliminate that seo if that's true like she is she is more of a mastermind than we ever thought yeah i mean she's pretty smart but she no she is smart who's to say that if that's true or not i think they're fizzling out she didn't even go to trab's birthday which you know come on she She didn't go to his birthday?

9:16Yeah. That's tough. I did learn that Travis and I have the same birthday. Oh, wow. Well, happy, yeah, happy belated birthday. Thank you. October 5th, me and Travis Kelsey, two legends of our respective fields. Two very good looking lads, I would say, you know, both with legendary partners, Taylor and Jackie, respectively. For sure. Great beards, you know, it's like looking in a mirror, Kevin and Travis. Yeah. One and the same. I didn't know I had no idea yeah well now you do now I do yeah she didn't go to the Vikings game yeah it's a shocker she didn't want to go to Minnesota that's what Travis gets for playing against the Vikings like she needed to go play in Miami or go play in LA or somewhere cool like what the fuck you know I mean couldn't change the schedule for Taylor yeah they should have I don't know what they were doing on that but I mean I'm sure she'll I'm sure she'll poke her head out at another game this year there's no way that she i feel like that media service is good for both of them so it's it's crazy enough to think that like the nfl simps so hard for taylor swift that like i actually like i i wouldn't put it past them to change the schedule but like well actually the chiefs like are not going to play the vikings this week they're going to play the rams because taylor's going to go if it's in la but she won't go if it's in minnesota like that's how hard the nfl was like going after taylor like They were so thirsty.

10:42Yeah, it's been a thirsty couple of weeks for them. It has fizzled out. And so, you know, hate to see it. Young love. Yeah, we'll see. We'll see. They might not be done. You see my boy Julius Randall? Oh, yeah. Skechers deal. Yeah, he got a big Skechers deal. Big time. Yeah, dude. You didn't see that one coming. Yeah. I mean, I think this is their first foray into the basketball shoe market. Yeah. They got the right guy. They got the right guy. The best regular season player of all time. Skechers and Julius Randall are meant for each other. That's like the most Julius Randall thing of all time is to have a Skechers deal.

11:22Does he have a signature shoe even? It doesn't look. It does not look like a signature shoe. You got to make one shoe before you make a signature shoe. This makes a lot of sense. I did like that Julius Randall shaved his head. Yeah. Because I think there was a lot of bad brand in the past. that we got to move away from. I don't like David Beckham. Yeah. You just got to shave your head sometimes. Yeah. I heard that he beat out, Julius Randall beat out Peyton Pritchard of the Celtics for the Skechers deal. Wow. Oh man. This is, this is bad. These shoes are going to break. Remember like the. He beat out Dylan Brooks.

12:02Yeah. Yeah. I mean, this, this looks really bad, but you know what? Guess what? You know, get your bag, Julius Randall. I have no problems. If the ankle breaks, we know it's the Skechers. I mean, that would be the most Knicks thing of all time. Skechers is one of those companies that Shadily is worth$20 billion or something. They can't get someone better than Julius Randle to be their guy? I think that's quite a get for Skechers basketball. Really? You think that's a New York superstar? Dude was an all-star last year. No, you're not wrong. You're not wrong. The shoes are hideous. Yeah, they're bad.

12:38what do you expect have you seen sketchers no although i was i'm on record of uh supporting them in that last and their super bowl commercial um with snoop dogg i don't know i just thought their shoes weren't as bad looking as they've they've been in all of their history which is maybe not saying much but maybe it's saying everything yeah um this is not a julius this is not julius randall signature shoe because it's both a julius randall shoe and a terrence man shoot good company clippers yeah well we'll see how this plays out i mean to be honest maybe julius randall balls out he's the mvp and it's all because of sketchers i mean i guess if you were going to buy stock in an athlete a massively high upside would be the julius randall the guy who yeah julius randall who if he had shown up in the playoffs you could have been in the eastern conference finals knocking on the door yeah to get your asses don't remind me because we're about we're back we're back into believing mode because you know the season's coming up here so i gotta start believing that this is the year the knicks take the jump so don't remind me that julius randall falls apart in the playoffs just like a pair of sketchers like do not remind me that this is what i have to look forward to even if the knicks are good the season is just like a collapse in the first round playoffs.

14:05Although we won the first round. You did, and you could have won the second round too. For our birthday, actually, my parents got me tickets. Me and my father are going to go see Wemby November 6th at the Garden. That's for a second. Yeah, I'm pretty excited. I feel like I didn't go to a Knick game last year, or maybe I didn't go to many. So I'm excited to go to the Garden. Wemby's. Wemby's first garden. It's going to be fun. the McRib is back. So if you are a podcast listener and you've been listening to the pod for years and years and years, however long we've been doing this show, it was about a year ago where McDonald's decided that they were going to stop selling McRibs forever.

14:51They put them on the farewell tour. McRib has been a product that's never been on the permanent menu or does it you know it only comes as a limited edition for whatever reason whatever fucking data they have that people don't want to buy it but when they make it a limited edition product people go nuts for it that they've continued to bring the micrib back and take it away and bring it back and take it away and so that's kind of the brand of the micrib it's the The McRib is back always. And so that's why last year it was a bit of a shock when they announced that the McRib was going on a farewell tour because the McRib was leaving permanent.

15:35And if you recall, if you listen to our podcast, we said this is bullshit. This is fucking bullshit. McDonald's is not going to kill the McRib forever. This is fake. This is a fake McRib farewell tour. They were selling merchandise. This was a whole thing. If you remember, it was a rock and roll tour typeface, their McRib farewell tour. And we said, this is fake. They're going to come back within a couple years, and we'll just have all forgotten about the farewell tour. Well, guess what, Kevin? One fucking year later. Not even a year. Not even a year. They're bringing back the McRib. make a rip so mcdonald's shame on you shame on you you couldn't even make it three years you couldn't even make it two years you do a fucking farewell tour you're liars frauds con artists this is not okay kevin let's get the record straight alex not even one year not even 365 days no they couldn't even do it they couldn't hold off on you mcdonald's all this goodwill you've built with the Travis Scott meal and the fucking Cardi B sauce and whatever, all these cool McDonald's collabs, Palace, all that goodwill.

16:56I was like, no, McDonald's is killing it. They're doing great branding work. They did that Kanye commercial before he died. McDonald's has been doing good shit all down the drain for me. Yeah. I mean, it comes at a good time though. With all the turbulence in the world, there's just a lot of stuff going on. We all could just use a McRib, a nice McRib to rally around. At a time like this, when everything seems so tough and stressful, and there's just a lot of tension in the world, the McRib being back is a good thing. People need that sweet release of that yoga mat dipped in barbecue sauce with onions and pickles.

17:41We're so back, baby. What makes them think they can get away with this, though, Kevin? I think it's because they don't think that people like you and I are paying attention. They think that we're just dummies that are fucking like, oh, yeah, the farewell tour. We've got to get a T-shirt for the McRib farewell tour. And then, oh, man, maybe they'll bring it back. But like, oh, I got to get one before it's gone forever. And then, boom, not even 365 days back. Yeah. And not to mention the McRib NFT. That's basically worthless now. Yeah, what do I do with my fucking McRib NFT farewell tour? It's separate.

18:15It's separate. What? Separate years. We've been doing this for a long time. I think 20. I believe 21 was the McRib NFT. The fucking fool me once. The McRib coin. And then 22 is farewell. 23 is we're so back. Like, remember when they said, like, you never know, it could happen. It could come back. We're like, oh, yeah, they're definitely bringing this thing back. Not even a year later, Kevin. Yeah, I mean, it's just work in the fall or the winter. Is that part of it? Like, like, what is the story here? Like, what is the like, what is the what's the data? There's got to be some twisted Reddit about why they can only have this during the fall months of the year.

19:02I'll do a little sleuth and maybe I'll report next week. i will say one thing looking at all these articles about mcrib and how like trying to put the pieces together of when it left and came back and when it left and came back on farewell tour and now it's back i am hungry and this does look pretty good i will say i could do not do not get a mcrib i never do i never like i don't think i've had one in 10 years but like i'm looking at one photo here and i don't know it's kind of looking delicious i know bonnie's has like a high-end mick rib here and yeah i mean that's no but that is that's acceptable it's like 40 bucks though maybe that's what like that level of sandwich should cost right it shouldn't cost three bucks or whatever just yeah get the one for bonnie's fine but like i cannot believe that they're bringing this thing back after last year's fell farewell tour it's just like everything you've said is a lie it's a lie you're liars when i'll never be able to trust you again when have they ever told the truth what is a brand if not a promise kevin they broke this promise what like my farewell mcrib farewell tea in my closet is meaningless well keep it mint that'll be worth good money in 30 years that'll be worth more than the nft did you read that all nfts are completely worthless that's that's not true not the ones i have no that's what i read some article it was it was uh going around like last week or so all every single nft there's not a single one that has any value that's crazy who could have saw that coming who could have saw that coming who could have seen that where people were buying a hundred thousand dollar three hundred thousand dollar a million dollar jpegs tough but couldn't be me the market's tough out here now you know yeah one minute you're buying a six hundred thousand dollar jpeg and the next minute it's worth zero you hate to see it i mean heart goes out to people like logan paul and jake paul who you know had a lot of money in that market and you know yeah they just lost it all i hope they're doing all right the only two idiots actually bought nfts i feel like everyone else was gifted like bieber didn't buy that million dollar nft right he was just gifted it.

21:26Nah, he bought it. Dude, if you had a fucking yacht club with the thing, I don't even remember what it's called, Bored Ape Yacht Club. If you paid more than$1 ,000 for a Bored Ape Yacht Club, shame on you. I mean, if you own one at all, probably shame on you. Even if you got it for free. Kevin, I want to say, on the right side of history now, twice. The McRib called it, said it was bullshit. NFTs said they were worthless. Facts. we got it we're doing the damn thing oh guess what kevin i'll add another one to the list adonis i said adonis drake's son was a fucking liar they said that drake drew that out his son drew that album cover this week comes out i was right he did draw that art but he didn't draw with red eyes and he drew it on white and so there was some some ghost designing happen kevin oh my god alex center vindicated again here it is what else is he right about i don't know i'm gonna keep going down the sheet seeing things I was right about.

22:25I don't know. I'm putting Adonis on the early 2023 Frontier Designer of the Year watch. It's doing... It's done more than I have. It is kind of sick. I've never designed a Drake album cover. Adonis, send your portfolio. Send your portfolio to center. Yeah, let's get this kid to work. Let's get this kid to work. You ever do branding? Do you ever do packaging? I guess you do. probably be good i mean with that with that approach to to the work he had a nice little story he said daddy was the goat should we get a little uh pr going for center say center is the first design agency to offer adonis a job yo off yeah offer him a job yeah yeah adonis whenever you uh you know you're ready the job's there make some news here on the pod kevin let's get a press release going yeah get a press release going i like it uh do you listen to any of this album no no neither not a single song not a single song it hasn't even crossed my mind no and i'm a drake fan what does that mean like why have why do i have no interest in listening to this album i don't know it's like 20 million songs i just know what it's going to be i know it's going to be so much filler i'm just going to be like trying to listen to one song that like just i don't know yeah i'll wait till drake falling off is drake falling off no you can never say that um i'll probably wait until you know some of those singles percolate up to the top we'll see i'm not listening but um shout out to adonis crocs kevin you're right about this one crocs i mean kevin's been croc croc boy since the minute i met him i got him at the early early wave of uh the resurgence yeah 2019 i felt very proud about that yeah i have never had a pair of crocs um shout out to me but i don't know about this next uh release looks pretty good so crocs is coming out with cowboy boots and i will say these look pretty fucking sick they're like a classic croc shoe but it's got uh what i imagine would be fake croc skin leather so it's just like plastic but it looks like glossy crock skin texture then it's got a uh metallic gibbet star on the front and then it goes all the way up to the uh the high uh high shin there with a uh just to really give it that sort of cowboy boot look and it's got some stars it's got some fake stitching it's got it's got a spur on the back kevin pretty sick i think kevin i think this is a look for you yeah especially Especially with the denim shirt you're wearing right now.

25:09This is a perfect, like, are you ready? Are we sure you're not wearing them already right now? I'm not. I will not show my feet on camera. Yeah. That's for OnlyFans. Yeah. Well, if you think about it, like, I mean, Crocs was able to build a brand, you know, like with a lot of, like, they soared pretty high without doing any of the streetwear shit. And then, you know, recently they've just started doing it. So, you know, to onwards and upwards for Crocs, if I had some, if I had some excess money to throw in the stock market, I'd be buying Crocs, Crocs, stocks, Crocs, stocks. I mean, you're a little late, but I agree.

25:48If you would have invested in Crocs stocks back in 2019, Kevin, millionaire on Arizona on the golf course, people hitting balls into your, into your house. I know. I wouldn't even sue. I know. You'd just be happy about it. Be like, damn, nice shot. um kevin would you wear these i'd probably wear them once they seem a little impractical for how i wear my crocs like they're kind of my lounge and shoes you know i'm not a big uh i'm not walking out i mean i'll walk around you know greenpoint in them every now and then but yeah but what about a date night with the lady you know kind of go and get dressed up put on the fancy cowboy crocs i could be persuaded i was the thing i could be persuaded you're wouldn't you wouldn't buy these yeah i respect that but if someone pulled up and it was a little gift for for kevy um and there was a box of cowboy crocs with the croc skin texture you would have a hard time not accepting and maybe rocking those things to some uh some some some uh some some high high class establishments i probably would but if anyone's listening to this do not buy me these yeah kevin wants your birthday you got a birthday coming up not even close it's on the it's in about six months it's not as far as you can be that's what i thought um kevin uh levi so yeah crocs has done collabs this is this not a collab this doesn't seem like a collab it's just this is a crocs original kind of has a bit of a mischievous vibe if you know just that croc cowboy boot yeah they're sipping on that mischief juice it's good for them though everyone's kind of sipping on that mischief juice but you know that's a good thing it means you know think outside of your comfort zone do something crazy yeah and uh yeah these are coming out october 23rd in select regions the jocks so that the classic cowboy boot croc is coming out and then there's also a levi's collab where yeah jocks are coming jean crocs it's about time i mean that that feels like something we should have been talking about last year yeah it seems a little late but i mean they kind of look sick i mean the uh the dark denim with the like kind of diamond stitching pattern yeah it's pretty cool looking good i mean as a guy with uh pattern crocs i kind of know how these wear and it's not well um I have some beat to shit.

28:15Some, what do we call them? Fried? Yeah. Crispy. Sorry, cooked. Yep. Cooked as hell crocs in the studio that I need to replace. But I don't know. I'm here for the Levi's crocs. I think they look pretty cool. To me, they don't look enough like denim. That's kind of my beef with them. They look a little bit like tie-dye. Yeah. I don't know. I think they're doing like dyed like they're doing like indigo dyed denim concept type stuff. Yeah, they tried to get a little too fancy. That's my feedback on these. I think I just want one pair that just looks like it's just pure denim crocs. They should have just went all the way and lined them on the outside with denim.

29:00Yeah, probably too hard. Yeah, the patterns and the denim and the dip dye like this, it's just a little too much. I just need like, I need all denim Crocs and then I'm still not buying them. But like, I just think this concept doesn't, if I, if I, if I wasn't told that these were denim Crocs, I might not even know. Yeah. How would you? That's, that's, you know, but I guess Levi's was trying to do something cool. I don't, I don't think it's really working for me. They kind of look like, they also kind of look like water. They kind of look more like they're underwater than their jeans. So we got to get back to the lab with these croc jeans.

29:38I'm out on the croc jeans. I'm in on the cowboy croc boots. Those look stellar. I'm in for everything crocs is doing. No notes on the cowboy crocs. Those look great. Kevin, one more story before we get out of here. Coca-Cola spiced is coming. There are scant details from Coca-Cola. I don't know where this article came from. Is this a dialogue? Of course it is. I could just tell. i can just tell from the writing because it's so good and i just know that it comes from dial on shots of dial on dial on awards are open again kevin another year another fucking awards uh for you to enter the best packaging conference uh best packaging award show on the planet get get the best trophy in the world the d yeah get the d we got some gold d's we got some uh rose gold d's i know they're they're glistening right now you know they just sit there and they just yeah they glisten they shine they shine baby um so yeah coke is uh giving a little sneak peek a little under the table uh sort of uh for those uh die line you know readers under the table what a little bit of a like you know kind of a this fell off a truck you know don't tell yeah this isn't a real release this is like a you know kind of we're giving you the information the inside scoop it's the pre-release yeah a sneak peek of the packaging labels following sort of uh hatched sort of look 3d textured waves maybe i guess the question is what is a coca-cola spiced what type of spices um probably the good ones cool raspberry it says raspberry spices raspberry spiced too much it should be like it should be like um i don't know whatever like spiced rum is so like i don't i don't even know what spices those are it's been a while but it should be it should be like that but coke and no alcohol i will say this looks not like something i'm interested in but But you're right.

31:41This does look a tremendous mixer for alcohol. But it's so unnecessary. Just get spiced wrong. Coca-Cola is spiced. Yeah, I don't know if this is going to work. Packaging is fine. It's in a tall, skinny, 12-ounce can, which I got to be honest, it is weird to see Coke in that kind of can. Just not right. Well, people like those cans because they make them feel tall and skinny. That's right. and it's you know subliminal marketing that if i drink this coke i too might be small and skinny yeah now i see that yeah makes a lot of sense tall and skinny i guess one of my questions in this mock-up is why did the why are the um why did two of them not have lids do you see that yeah a red lid what's going on there does it does appear as though it has uh no aluminum top they were just going so fast with this pre-release that they forgot to put the tops on no top yeah no top tops off um i'm out on this i don't think we need this i don't know what this is i don't know what we're doing here also is this not a coke creation this is a real coke flavor and like i don't i don't spiced raspberry like what what are we doing here well like what's going on here also kids can't read this label as we've talked about earlier because it has coca-cola and script they don't teach script they got kids anymore gotta get them on it yeah we need a new rebrand for Coca-Cola because kids they're not taught script at schools why are they not teaching script to kids anymore like absolute they don't need it yeah but so is everything else they teach kids no they need like math and stuff spelling I don't know it's probably a situation where like I remember when I learned cursive I learned it and then whenever they made us use it for a couple years and then the second they said okay you can use whatever handwriting you would like i went to print why are we not teaching kids how to do signatures like you can't do a signature anymore like how are they going to write their names if they don't know cursive do you actually write your name when you sign something i mean kind of i mean the thought is that it's kind of like somewhat similar hmm interesting i mean mine's how do you write your signature when you sign autographs kevin what do you do i don't sign autographs first um so don't ask um i don't know i mean i'd usually just draw a line kevin i um i i uh i trolled the people i posted the coca-cola uh woody brand on our channel and people are saying uh no way so it's about time we start leveraging our platform to spread fake news misinformation right now that we got some decent followers on our instagram page we can uh now more than ever now more than ever start uh spreading yeah just just as zuckerberg intended yeah i'm not here for this coke either although i would be down to try it it sounds sounds warm yeah i am not i think my hands on a ice spice duncan munchkin coffee no but i heard it's horrific i heard it's like truly undrinkable so how in what way just like pure like it has like chunks of like munchkins in the drink that like you have to like slurp up through a straw i didn't think it would actually have real munchkins like pieces of munchkins in what do you think that's what they said yeah but i thought they we're going to blend it it might be a more of a uh problem that's coming from a lack of blending well kevin uh ice spice is uh the saturday night live this week with guest host pete davidson wow we're so back we're back dude we're fucking back make ribs back snl's back the writers are back julie randall's back we're back connor right now i i spice pete davidson next celebrity couple yeah i mean that bd that's right that's your ice spice uh her brother is like one of the top quarterbacks in high school right now i did see that is that real that's what the internet says that's what the internet says wow wowie wow wow wow you know good for her good for them good for ice spices talented family talented family yeah having a great year yeah such a good such a good year for the spice family and spice coca-cola spice yeah boom big year yeah gotta go get her gotta go uh we just wrote the commercial you know it's gotta spice coke spiced done uh kevin it's been a delight it's so good to see your face and you got that arizona sun on your face you know you're so bright and you know you're you're just you're just glowing kevin and i'm sweating too and that's that's that's uh that's that joe burrow win you know that's what it's damn damn right where's he been the last fucking four weeks what's been going on he's been hurt he's back hopefully hopefully he's back cautiously optimistic yeah you don't want to jinx it but we're back kevin we're all the way back uh next week guest or next week you and i we know we'll figure that out yeah we'll figure that out don't worry about that we're gonna get a hold of this podcast stuff.

37:07Just you wait. Just you wait. One last time, shame on you, McDonald's. Shame on you. And to do right by us, just send us some McRibs. Yeah, do it. Prove us wrong that the world needs these cardboard sandwiches. I will not be eating a McRib. No? I mean, I'll eat the Bonnie's McRib, but I will not be. I will not be putting anything from McDonald's in my mouth anytime soon.

37:45McDonald's is a place to rock. It is a restaurant where they buy food to eat. It is a good place to listen to the music. People flock here to get down to the rock music. Rock and roll McDonald's! Rock and roll McDonald's! Rock and roll McDonald's

38:12McDonald's will make you fat They serve Big Macs They serve quarter pounders They will put pounds on you Rock and roll McDonald's Rock and roll McDonald's Rock and roll McDonald's Rock and roll McDonald's

From the publisher

The McRib is back! And so are Alex and Kevin, here grilling up tender juicy takes slathered in BBQ sauce, served up on a bun with onions and pickles. Unlike the McRib, Front and Center will never go on a farewell tour. The fellas also talk about the Beckham doc, an update on the Taylor and Travis  saga, Julius Randle x Skechers, Adonis’ album cover, Crocs x2, Coca-Cola Spiced, and more!

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