THE MOON WINS

0:28Should we start the show? they what are they hiding from us power immense power oh my god you're right into it what are they hiding what is the sun what's really up there is that real i mean just a light a large flashlight yeah they did a great job covering up some of the big light yeah yeah the illuminati yeah they just shining a giant flashlight that's what i heard on youtube just kidding i mean i looked at it a little bit yeah i was on my way to the park and i was looking at it and i was like i don't even and see it and then I put the glasses on it's like oh it's happening but you just can't really see it yeah you know it's really bright I mean you could wear those glasses and just look at the sun on any given day I know it's what I'm gonna do it's kind of sick like sure when the moon blocks it that's incredibly sick but like just on a regular day look at the sun they should make that happen more often they did pull it out twice in like 10 years though I mean it happened uh in October there was an eclipse of this year yeah I was in Arizona and started light light was looking real weird and then you got those little crescent shadows.

1:30Yeah, but it wasn't a total eclipse. No. Just a mini eclipse. Yeah, just a mini eclipse. Yeah. I mean, I didn't see the total eclipse. See, I did. I don't want to brag, but I went to the path of totality. Wow, that's sweet. Yeah, dude, it was fucking awesome. It was light out, and then it got dark out, and then it got light out again. Yeah, but it was cloudy for you, wasn't it? There were a couple clouds, but hey, listen, you know, when has a cloud rained on my parade? never but uh yeah i forget when the last eclipse happened but it was like 2017 okay so there we go it was like 17 years ago so or seven years ago not 17 um i'm losing track of time in life i yeah that was fucking seven years ago that feels like not that long ago yeah no it wasn't that long ago the next one is until 2045 but i'm gonna clip this part of the pod and when they pull out another eclipse on us in like seven years i'm gonna be like what happened in 2045 i think it happens it's just not total yeah it's not in totality yeah yeah yeah you don't get the full eclipse yeah eclipse rock they rock they're so good yeah i guess it was pretty cool i should say it was my wife's birthday my wife yeah and so we took a little day off from work and uh went to syracuse new york uh about four four hours beautiful syracuse beautiful syracuse new york to Beaver Lake and to be with some real eclipse heads.

2:55Did you go, were you meeting people up there? No, just I wanted to go to the path of totality. Did you bring your crystals? I didn't bring any crystals, but Jackie actually thought about it. She was kind of bummed that she forgot our crystals. I was bummed last night too. I should have at least brought one. Yeah, I know. You should have charged those things. I know. But yeah, no, there's some real eclipse heads out there. They fucking ride hard. Yeah. And so I thought we went to some lake. It was pretty cool. There was like a big gathering. there was some music playing there was some carvel being served oh nice there's some merchandise oh they had merch they had merch yeah did you pick anything up i didn't get anything it was a beaver with glasses on which sounded kind of sick sounds sick but it wasn't really that sick and uh yeah we didn't buy any merch but it was cool to be around some other heads yeah some some some real moon heads did did you clap when it happened yeah there was some clapping and yes it was a little cloudy so I would say it kind of went from like dusk to midnight back to dusk which you know the sun's really powerful it can light up a lot with just a little bit of sliver the sun is pretty powerful or even through the clouds clouds can't you know really do much they blocked the sun a little bit but still felt like daylight but just a little bit of dusky daylight and then it went pretty dark and then it went back It was about a minute and a half Wow Because we didn't drive all the way to Buffalo You could have got a couple minutes Yeah But I didn't need those Buffalo was cloudy too Yeah That's what the report You had to be a little further east Yeah Apparently northern Vermont was It was popping off Really?

4:32Yeah I kind of wish I had You know Skied last weekend and stayed up Yeah I saw you were selling Eclipse glasses for$35 a pop Yeah dude I got my household grind set on dude Yeah I'm You know it's not my problem that you forgot to buy your eclipse glasses that you should have bought them a week ago you should have bought them two weeks ago like some of us you know who were prepared yeah um i just i put two for two for sixty um two on the sign that's fucking it's green point dude yeah you're charging twenty dollars for a fucking skimpy ass salad in this neighborhood like of course i'm gonna price gouge on the solar eclipse glasses a solar event that's not gonna happen for another 20 years you know i didn't get 60 i was nice i said people are so scared to haggle these days yeah so i just set the sick the bar at 30 then it was gonna work my way down okay i sold one pair for 20 and one pair for 15.

5:29wow wow you know what would gary v do gary v wouldn't just fucking hand out free glasses wow to a solar phenomena that yeah people should have been prepared for. Yeah, you ordered from Amazon about four and a half days ago, so you should be rewarded for that. I was rewarded. Sure enough, there were several people who came up to me. And were like, I need those glasses. And I said, I already sold them. I thought you were doing this as a bid. No. You're now telling me it was very sincere. Yeah, I mean, it's not my problem. I will say... I was providing a service. You were. It's all about supply and command.

6:09People are afraid to heckle. That's funny. I will say Jackie and I did not have glasses and we showed up at the event with all the fucking moon heads. And we were, you know, we traveled for half hours, but we forgot the, you know, we didn't prioritize glasses. Luckily, I'm going to put you on blast because how do you not have glasses? The people there were very kind and, you know, many people had extra glasses and they were happy to provide them free of cost, Kevin. So, well, that's in upstate New York. Yeah, those people are good people. Yeah, they're good people. This is New York City, baby.

6:38I know. Greenpoint. You got it. City never sleeps. Neither do I. I'm not sleeping on a$35 profit. Yeah. No. You know what I did with that money? I put it right into sports gambling, and I won. Wow. Wow. That's called doubling up. That's how you do it, Kevin. Shout out to the men and women who won the basketball tournaments that happened. I did not see any of it. So congrats to those men and women. I was very tapped in. I was very disappointed that Caitlin Clark decided to crumble. Yeah. She had a good quarter and crumbled. But she had a lot on her shoulders. Yeah. South Carolina was a wagon. She had to put all of women's sports on her back.

7:14You hate to see it. It's also kind of like LeBron carrying Zildrunas Elgauskas to the finals. That one was less bad. Yes. The 2007 or whatever. Before pre-Miami Cavs going to the finals. It was a pretty sad team. I don't know. Caitlin Clark. You're calling out her teammates. South Carolina was a wagon. let's start there. They're an incredible team and they were just dominating the paint. They were swatting everything that Iowa, like Iowa couldn't bring the ball into the paint and I have no idea why they were even trying. Yeah. Well, guess what, Kevin? You don't have to win a championship to have cultural impact.

7:56And so that's something I think about a lot. You know, the, you know, sort of the Fab Five, Michigan, famously, never won the tournament. True. But who do you remember? You remember them. do you remember who won that tournament that year who cares no one knows you have no no one has any clue but you remember the fab five because they made an impact on basketball yeah no she is she made an impact for sure that's what i'm saying we'll remember caitlin clark we will not remember but she made a negative financial impact on me this weekend so i was a little upset she she um from what i uh read on on the internet was she came out hot first quarters oh she had like 19 It was electric.

8:34But then kind of got gassed. I guess they put the clamps on her, too, kind of. I don't know. I mean, when you're carrying a team like that, you can kind of just like. So how does Jalen Brunson, you know, when you don't have any other star players? I mean, Josh Hart and, you know, sort of Isaiah Hartenstein. Like, you have other guys, but, like, you know that Brunson's a guy. You kind of can triple team him and make the other guys beat you. No, I'm still a Caitlin Clark fan. Team sport, Kevin. That's it. But I think it's great that people are getting all these hot takes out because that just means that the women's basketball game has been elevated.

9:1017 million people watched. Dude, those numbers don't lie. Men lie. Women lie. Numbers don't. Numbers could lie. I don't know. I'm not saying they're lying in that situation, but you could say whatever you want. You can say whatever you want, but I agree with you. The impact she made is forever, and you love to see it. I love those shirts that say everybody watches women's sports. Have you seen those? No. They're sick. Yeah. I think that's a very smart flip because people for years have been saying nobody watches women's sports, which is untrue. But the shirts that say everybody watches women's sports.

9:42That's whoever's idea that was. Yeah. Bravo. It's great. It's great to see women's sports being thrusted forward in culture. And to be honest, it had me wanting to punch a hole in my TV. Oh, wow. Okay. So that's great. That's what sports do. That's right. That's what's great about sports. That's what good sports are. Yeah, you get your hopes up and then you get laid down. That's sports, baby. I will say I did see that there were a bunch of other women, professional women, that were hating on Cate and Clark. Oh, yeah. Yeah, they're mad because they didn't create a cultural impact and erase the game.

10:14I don't know if I would say that. I think they're just kind of like, she's about to get exposed in the league. Because I think it is a pretty big jump. Yeah. I think the jump is maybe... You can't shoot from the logo? I mean, the jump from college to pro in basketball collectively is pretty large. She's going to be the number one pick. I saw a mock draft, a women's mock draft. I mean, she's good. She can shoot. Listen, we'll see what happens. We're in for her. Yeah. Way to go, Kalen. Kevin, before we move on, I have to say, and I'm sorry, and a deep, deep apology. I have not watched the remaining episodes of Kirby and the Dazas.

10:52I thought you were going to apologize for not answering any of my chain text messages. You did send me a couple of chains. What did you send? Oh, you sent me an earthquake. I sent an earthquake one. And then - I sent an eclipse one. Yeah. And I'm sorry, Kevin. Not even a thumbs up. Yeah. No. When I get a text that long, I just don't know how to respond. But I guess you're right. I probably should just give you a thumbs up and say thank you. Yeah. Thanks for your service. Thank you for your service. I will say the eclipse, while amazing, I got to get it out there and say, I think the earthquake took some of its shine.

11:24I think they were both cool. In terms of natural phenomenons, like an earthquake in New York City, when's the last time that happened? I don't know. Longer than the eclipse? I'm sure there was probably some sort of smaller tectonic event. In my life, I have never felt an earthquake until that morning, the last week, when we were on our morning call and we were talking through our work and our timelines and our sort of things. And there was a rumble in the studio. And then we went right back to, okay, is everyone okay? Okay, cool. Okay, well, we got this thing due Friday. No, no, no. Like that earthquake, that was impressive.

12:06Yeah. The eclipse, very cool. But I saw one seven years ago. And I was in the path of totality then. Wow. Listen, I don't want to brag. Just a total man. I'm just, you know, the path calls me. and I'm not into something like weak ooh it got a little bit dark I need the full thing I need it to go fully dark and then fully light so that's what I need so shout out to we'll be back in 2045 I think next time I'm gonna bring a colander because you see people they were casting shadows with it and it's all those little crescents so it makes it really nice makes it really cool like shape field wow with the shadows well 2045 Kevin I did the math of how old I'll be and I didn't like it.

12:49Yeah. Moving on, Kirby Enthusiasm. Still have not watched this season, but I knew the finale was, I watched three episodes, but I got a lot more to get through and I missed the finale. I did see a screen grab, but it was, and it was of a prison. So I do know sort of that my prediction came true, which I said after the first episode was that he's going to go towards the Seinfeld finale controversy. And no spoilers. Spoiler alert. No, no. Oh, did we? I'm spoiling a little. No, spoiler alert. I'm going to spoil it. No, don't spoil it for me. No, I'm going to spoil it. No, no, no, no, no, no, no. Stop, stop, stop.

13:30I'm going to spoil it. Okay, Kevin. Jerry Seinfeld's in the episode. Oh, fuck. I mean, of course he is. That makes sense. Okay. And they gave it, there was a nice little like. No, I don't want to know. I don't want to know. I mean, it's obvious. We're painting the picture of what we can. I'm not saying what the plot point, what happens. But there was a nice roundup of Larry David moments they brought. I mean, it's pretty similar to the Seinfeld one where they put him on trial. I know. I don't want to know. They go through the moments. Stop this. Stop this. We should have watched. I don't want to know.

14:03I don't want to know. I know enough, but I don't want to know the details. Who won the Eclipse, Kevin? Was it Krispy Kreme and Oreo? No, it was me because I made$35 on fucking schmucks at the park. Okay. We have to talk quickly about brands doing brand things. I guess. Or do we? Maybe we don't. Krispy Kreme and Oreo did a donut, which was basically an Oreo on top of a Krispy Kreme donut. Wow. Wow. Was it called the E-Crispy Kreme? Ooh. Did they hear that? Eclipses are rare and so is our out of this world total solar eclipse donuts. That's David Skinna, the global chief brand officer of Krispy Kreme.

14:42I don't see anything about the name change, but sure. An Oreo looks like, you know, kind of a moon. I mean, you put an Oreo on top of a donut, that's pretty sweet activation. I don't know. It's like, it's, you know, simple. It's a fastball right down the middle. I will say, I did go to Dunkin' Donuts yesterday on my drive up, and I did have a couple donuts. And I got to say, they were really good. Really? They were really fresh. So shout out to Dunkin'. Um, Moon Pie. I guess this makes sense for Moon Pie. Yeah. Because they are a moon brand. So this is a big moment for them. And they get after it.

15:15Oh, really? They're one of the modern Twitter brands? Yeah. X.com? They're one of the OG Twitter brands. They do a good job, actually. Okay. So I guess because the moon was involved and their name of the brand is called Moon Pie. They have to. They have to get involved. They had no choice. And so they created a solar eclipse survival kit. Did it come with glasses? I don't believe so. A black space-like background dotted with bright stars. Each kit contains 12 Moon Pie stacks. Great. Okay. Probably a bit too pricey to include glasses. Yeah, I guess they should. Oh, yeah, because glasses are so pricey.

15:53Yeah, they are. Only in Greenpoint. The solar eclipse of 2017 was massive for us, but we knew we had to go even bigger this time, said Toy Johnson, Vice President of Santa Monica. His name's Toy Johnson? Toy Johnson. Oh, Tori Johnson. Oh. Sorry. Parent company, Chattanooga Bakery, Inc., parent company of Moon Co. said in a press release, it's the day the moon wins and the sun goes down. So we wanted to make something that got people as excited about the clips as we are. That rocks. So a 12-pack? That's what you did? That's what you came up with? No, the quote rules. Oh, the quote. Yeah, yeah. The moon wins.

16:25The moon wins, dominates. Good for you. SunChips, another brand that has - That makes sense. Yeah. I didn't think about - Can I say something? I'd never have thought about the actual sun when thinking about sun chips. It's a brand. I don't really think of its connection to the actual sun. But now that I see it in the solar eclipse roundup here, it makes sense. Sun chips, total solar eclipse. So they launched a new product called Solar Eclipse 2024 Limited Edition. Quote, sun chips draws inspiration from the sun. So there's no better way to spotlight this snack than during this extraordinary solar eclipse, said Roshanda Boyd, Vice President of Marketing at Frito-Lay.

17:11With this exclusive flavor job, fans who enter for a chance to win their own bag during the moment of totality will have the opportunity to continue celebrating the eclipse even after the rare event is over. Another thing I love about these quotes is I find out who the parent company is. Well, these brands are apparently Frito-Lay-owned Sun Chips. They should have collabed with Moon Pie. Mm-hmm. Yeah, I don't understand. I don't. It seems like they just put the Eclipse on the front of their packaging. They didn't even call them Eclipse chips. They partnered with Girardi, who is regarded for bringing space down to Earth by making sometimes complicated concepts approachable and fun.

17:46Who is Girardi? You just said it. He makes complicated concepts fun. Kelly Girardi. Oh, there we go. We got our first name. Kelly, K-E-L-L-I-E, Girardi, invites Sonship fans to experience a cosmic collaboration with a new flavor matchup, jalapeno pineapple and black bean spicy Gouda. Yum. So you're telling me she came up with those flavors? Yeah, she was involved. Well, good. Because she's an astronaut and research. uh sonic uh a company uh that i have never uh experienced you've never had sonic no i guess really uh it's a drive-in place where you can get burgers they had the launch of the blackout slush float available nationwide starting march 25th is a uh you get a free pair of solo clips glasses with every purchase see that's great there you go it's got a sweet cotton candy and dragon fruit all black slushy.

18:51Representing the temporary darkness from the solar eclipse and topped with a creamy white soft serve blue and purple galaxy themed sprinkles, the blackout slush float will transport fans straight to outer space. This sounds fire. Yeah. I mean, listen, good for you. Have you ever, you haven't been to Sonic? Never once. You've never experienced a Sonic drink? Never had a Sonic. Damn. You're missing out. Those Sonic drinks are crazy. They have the good ice and their slushies, they go off. And sometimes like when they combine the slushy ice and the ice cream and, you know, just good things. Good things happen.

19:23Wow. Good for them. This one actually got some play on social media. I saw at least two posts talking about it. They partnered with their own NASA astronaut, International Space Station Commander and Sonic Superfan Terry Vertz. Oh, Sonic Superfan. Yeah. How to best enjoy the solar eclipse. a veteran of two space flights and three space walks, who has witnessed an eclipse from the ISS. Some of his expert insights include, it's rare because it only happens every once in two decades. Well, thanks, Terry. We already knew that. Couldn't have found that out. Oh, areas outside of the path will be able to enjoy a visual spectacle and see a partial eclipse, which is when the moon only covers up a part of the sun.

20:06Thank you, Terry. From space, the total eclipse looks like a big black shadow on the ground. Even from 1 ,000 miles away on the ISS, the eclipse is still visible. Cool. Wow. Make sure to wear proper protection for your eyes when viewing the eclipse. Eclipse viewing glasses are not regular sunglasses. They're specially designed to comply with international standards and protect your eyes. Okay. Wow. So, thank you, Terry. He said, one last quote. We'll have to wait another 20 years for the next total eclipse, so be sure to make plans to watch this one. I'll be watching from my local Sonic in Texas I assume that's how he sounds Oh Good for you Yeah I hope he had a good time at Sonic in Texas Yeah that sounds pretty cool I wish I was there You should have went there I mean it probably would have been less cloudy You would have got free glasses I mean you already got free glasses You could have got free glasses and a milkshake Last Eclipse brand Is Jenny's Known for their ice cream they launched a brand new collection called Punk Stargonaut, just in time for the solar eclipse and the super moon.

21:12When's the super moon, Kevin? Not sure. All right, before we get into that, let's explain the collection's name. The brand explained in a statement, provided to Food and Wine, that the Punk Stargonaut collection is inspired by a fictional flight through the galaxy where Jenny's cosmonauts gathered all the alien fruit they could find, brought it back to Earth, and turned into a colorful cosmic ice cream. They're good enough. great enough explanation. Okay, sorry, let me do that. That's a lot of work for some fucking new flavors. The Brian explained in a statement provided in Food and Wine that the Punk's Targonaut collection is inspired by the fictional fight through the galaxy where Jenny's cosmonauts gathered all the alien fruit they could find, brought it back to Earth, and turned into colorful cosmic ice creams.

21:55That's so much. Yeah, they created their own story there. I mean, to be fair, Jenny, I believe Jenny is kind of a weirdo. oh really I didn't know that oh like in a cool way I think yeah not in like a problematic or you know crazy way but you know she's definitely wilding out sometimes cool good for them I don't know Jenny's rocks I would try these yeah we got a couple flavors here Nebula Berry which is a hot pink scoop with blue center and includes what Jenny calls soft ball sized pieces of fruit tastes like tart like a blueberry and vibrant like a raspberry with elderflower fragrance sounds good cosmic bloom purple starborn and supermoon are all part of the collection i'm not going to go through each one of those flavors but they look cool they got a cosmic vibe to them and i think this is my favorite yeah so you think jenny's won the eclipse i think so shout out to jenny i think crispy cream did yeah for putting an oreo on top of their donut yeah i think it was um it's the path of least resistance which is good in these cases like what are you gonna You're going to make a whole other skew.

23:05You're going to make four skews, which, you know, respect to Jenny's. I'm sure those ice creams are great. You can kind of pull it off when you're doing ice cream. What I like about Jenny's collection is that you can continue to sell these flavors. Like if people like these flavors, they're not sort of so solar eclipse. They don't say like April 8th, 2024, special edition. They just are cosmic flavors. And so it's kind of just a nice kind of product launch. I agree, but you could do the same thing with the Krispy Kreme donuts. Who doesn't want an Oreo on top of a Krispy Kreme? It's too much. I mean, Krispy Kreme goes fucking hard.

23:39Too much. I'm riding for Krispy Kreme right now. Really? I would do anything for a hot one. Did you see that Krispy Kremes are going to start selling in McDonald's? Yeah, that's kind of crazy. Did we talk about this at all? No. Here's my initial reaction. It feels like a pairing that makes sense. It feels like they should sell Krispy Kremes at McDonald's. Yeah. I'm just worried about the integrity of the donut. I just feel like the whole appeal of Krispy Kreme is they're made on site. You know, to me, at least, I feel like that's the appeal. Yeah. But if they heat them up, though. Yeah. What are they going to put them in the fucking microwave?

24:14Yeah. That's what they're going to do. I like them fresh out the fryer. Yeah. No, that's when they're the best. Everyone knows that. Yeah. So I'm with you there. But I'm happy for these two brands. Good for them. Sure. Yeah. I hope they live in matrimony. you know, I wish them the best in their future relationship. I hope their donuts are good, but if you're, if you're not going to get, if you're not going to a Krispy Kreme and they got the hot and ready sign up, there's really no point to even walking in to be honest, in my opinion. Again, I had so many donuts yesterday because it was Jackie's birthday.

24:49So they gave us a lot of free donuts because they were fucking dope. And yeah, I may not have a donut for a while, but that's good. But Krispy Kreme at McDonald's is a good, move. Kevin, we're going to move on because the... You don't want to talk about the Eclipse? No. We'll see you again, Eclipse, in 2045. We'll still be recording this podcast. Yeah, we'll be covering it. For sure. And we'll look out for what the brands do then in 20 years. But I will say, please quote me when this Eclipse comes back in like 8, 10 years and we're like, they pull another fast one off us. The Illuminati. Joe Biden.

25:24Yeah, when they make it happen again. They just make it happen again. It was cool that it was Jackie's birthday. kind of cool. Kind of a cool little universe sign. Yeah, I bet. Kevin, we got to move on because we got some hot goss in the CPG world. Oh, the hottest goss. Some spicy drama. Very spicy. A little crunchy too. Yeah. I got to say first, I'm a fan of David Chang. Really enjoyed his television show on Netflix, Ugly Delicious. Kevin, you see that? Yeah, some of it. It's really good. I read his book, Eat a Peach. He has a memoir. Funny enough, not included in his Wikipedia page. I like some of his restaurants.

26:02I haven't eaten at that many, but Mama Fuku Noodle Bar, always wonderful. Still hits. It's been around for a long time. Have you ever been there, Kevin? No. Really good ramen. Really kind of like, I'll give him a little bit of credit here. I think ramen has always been popular, but I think that spot was like a hot spot that did ramen. And in New York, it was kind of a big deal at that time, really early 2000s. Cool. Then came the Milk Bar from it. cereal milk ice cream yeah shout out to christina tosi um so this man has uh done a lot for food culture i think but i will also say i always thought this guy's got a little bit of uh dickhead in him how do i say that in a better way i always thought that maybe he wasn't a good a good guy.

26:53He just kind of gives off that kind of energy. And I don't know that maybe he's the chillest guy when it comes to business. I think when it comes to being a boss or just being a good guy as a leader, I don't know if I've always thought that that was part of his brand. I think he's known as being a little bit of a of a of a prick um and so it doesn't shock me that this story broke last week that mama fuku who has recently launched to retail with a whole lineup of products including ramen and sauces and they have pretty cool packaging uh they kind of take that tape back of house kind of vibe and sort of put that on the actual packaging itself, is sending out cease and desists to other brands that make similar chili crunches to Mama Fuku.

28:00And one of those brands is called Homaya and they make a sambal chili crunch and Mamafuku is claiming that they own the rights to the term Chili Crunch. It trademarked it in 2023 with the U.S. Patent and Trademark Office and they license it to others. In late March, it also filed for a trademark to protect Chili Crunch in adjacent areas, which includes oils and seasonings and includes the spelling with an I and where they had previously owned it with an E. And so it is now going after any brand that is using either of those two spellings. And the internet is not really happy about this. Yeah. I mean, I've always had a problem with the concept of owning words.

28:55I get where it would make sense and yada, yada, yada. But I don't know. I mean, it's kind of weird to own words. you know? Yeah. Even if it's IP, like, yes, you don't really, I don't know if you can own words and I don't, and I further don't think you can own like food products. Yes. Yeah. It feels like a, a descripting. It sounds like a word that is a descriptor of a product, but I also just don't think it's a good look for a brand. Like he's playing bully ball. How do I say this? I don't think that David Chang should be smart enough to not do this. Like, I mean, he doesn't need it either. Like, yeah, this man is doing pretty good.

29:45And it's like, he's certainly selling products, but he's trying to sort of squash like people from launching their own products. And I just don't understand. The man doesn't own chili crunch. Right. I mean, I think by the, in the eyes of the law, he may. Yeah, I guess so. but so it's such a vague term to own that's what i'm saying and it also like he is owning like he's not going after fly by jing because they call it chili crisp so like is the difference here just the word crunch and crisp i i don't know it just doesn't make like and is he really like benefiting from using that word crunch because that's what it's like chili crunch is like what he owns and And it seems like other products have other spellings or other names or other type of descriptors of this same product.