THE VICTORY LAP

27:45Yeah, you'll be all right. I started watching Rachel Sennett's HBO show as well. Oh, yeah. I'm going to start watching that as well. Yeah, I watched that last night. I Love LA. First episode is strong. Yeah. I heard it's The New Girls. Yeah, it's got a bit of that sort of like classic. LA Girls. it's got a bit of that classic HBO Sunday night 30 minute type beat. Very good. Like Girls Entourage, Silicon Valley, you know, these like classic Sunday night HBO comedies. Yeah, it's good. I mean, it's got a ton of potential. Do you know the plot at all? It's just about girls in LA. It is kind of that, but it's about an influencer.

28:22Okay. That Rachel Sennett grows up with. and then moves to LA. Oh, so she's like the B character again. Yeah, she's not the main. I mean, she's the main character, but she's the manager of this star. Just like the idol. It's very idol adjacent. It kind of gives a little bit of idol. It's got a good, it's going to be good. I mean, Rachel Sennett's a genius. Yeah, she's awesome. She's made so many good things at this point that I just trust her taste and instinct. And yeah, it's good. Yeah, I'm going to definitely watch it. I didn't even know it really started. And to be honest, there's no way. I, like you, did a lot of exercise on Sunday.

29:04Not as much as you. Yeah, listen. But I was extremely tired. I stayed up and watched the World Series the night before too. Oh, fuck yeah, man. You're a champion. Stayed out late on Friday partying. Yeah, man. Went skiing at the American Dream Mall in Jersey. I did see that. What was that like? Weird? It was weird. Yeah. It looked weird. When I saw you post that, I was like, Kevin is skiing? And then I was like, oh yeah, they have that weird thing in Jersey right by Giant Stadium. Yeah, it was definitely weird. And then we almost got Mr. Beast Burger. We didn't. Oh, that thing still exists? Yeah.

29:39Is it over there in that weird little... Yeah, it's fucking weird. It's a bizarre mall. Well, it's almost time to ski normally. Yeah, no, we went for my friend's birthday. Oh, okay. We got like two hours. Birthday party? It was just me and two friends. And we got like a two-hour pass. and it was weird, but we had fun. It's kind of cool. I mean, it's a nightmare to get there. Yeah, it was fine. It was a funny video. Was that you that hit that jump and then crashed? Yeah, well, I'm working on my air. For this season? Yeah. For the season. Yeah, I know. I've got to pop more. Yep. Been hitting the box jumps, been hitting the squats.

30:18Nice, dude. Yeah, I was pretty gassed this weekend from all my activities. Yeah, listen, I mean, you and I, just two athletes. Just two athletes. That's really what it comes down to it. Champion and victory. But, yeah, I mean, ski season is almost upon us. Absolutely. I'm reminded that Kevin is sort of skiing becomes Kevin's personality. Just my running became my personality for the last four months. Yeah, something like that. Something like that. Yeah, I'm going to go snowboarding this season. Good. I mean, I'm good enough shape for it. Not that you need to be in good shape, but I feel like – No, you need to be in deep.

30:53You need to be in decent shape. I think you need to be in decent shape to enjoy it. And I think I'm now in this good shape. And I want to... Yeah, I'm going to run that into the winter. Very nice. Kevin, we have a lot of stories. We're just going to fire fucking... Yeah, we got to move fast. We don't have a lot of time. Hey, look. We'll start with our favorite. Somebody went over on their five minutes. Listen, Kevin. If I can't talk my shit here, then where can I talk my shit? Speaking of talking shit, Billy McFarlane is back. He never left. He never fucking left. He sold fire, right, to that guy that's not Ryan Reynolds.

31:27That was the latest. RimeWire guy. So now he has something new called Phoenix, which also doesn't have vowels. Bro hates vowels. Billy McFarlane will never, ever launch a brand with a vowel in it. Yeah. Absolutely not. So that's his new thing. Well, I guess it was FYRE. FYRE, yeah. Retracted, but he hates the first vowel. He loves short words with, you know, whatever. Phoenix is spelled P-H-N-X Four letters Four letters Dumb idea And yeah, Billy's back on his bullshit He's a great brand namer though You gotta give it up for him there Phoenix and fire Yeah, Phoenix and fire I mean, listen, he's from the ashes Yeah, from the ashes He's got a little conceptual thinking going on here I'm kind of excited for Billy here You're excited for Billy?

32:16Okay, you know, the thing about Billy is like I never count him out Never count out Billy McFarlane So Phoenix is a new multifaceted project, luxury sort of experience, digital meta, physical token thing. But the thing that I'm really interested in, he's trying to do another festival in the Caribbean. Let's go. Which he tried to do Fire 2, right? And then he sells Fire. So then Fire 2, I assume, is not happening, right? That's someone else's problem? Yeah, it's definitely not happening. But he's now doing another festival, a music festival in the Caribbean under Phoenix. And I got fed a video and he's talking to camera, talking to shit.

33:00He's in the Caribbean. And he's like, we're going to unveil our first musical act tomorrow. I was like, no fucking way is this guy still doing this. He's doing it again. Dude. Mama, there goes that man. You can't keep Billy away. It's like a moth to a flame. mama there goes that man find another scam like what the hell like of all the businesses of all the ideas you could possibly doing another music festival in the caribbean is insane like it's too hard for you it's too hard for you it's just i think i think he's gonna mile 11 thinking about the marathon being like this is not for me i i cut a cut too big of uh this isn't gonna work listen i'll go to this too big i'll go to this music festival i believe in him i think he's gonna get it done he's not he's not gonna kevin he's gonna get it done he's not gonna get he's gonna get it done he's billy mcfarland you never count billy up i literally only count billy what do they say fool me once shame on me fool me twice shame on you so this time it's on him if he doesn't get it done yo set something smaller just how about a concert in brooklyn just like a small little uh yeah that's something about billy he doesn't he doesn't settle yeah just go to the like the the the water he doesn't settle he doesn't do it small he doesn't think small he How about just not in the Caribbean?

34:15Just a musical festival somewhere else. No, he thinks big. Just Nashville. No. Fish where the fishes are. We don't need - A lot of fish. A lot of fish in the Caribbean. I mean, listen, beautiful water. But like, yeah. I mean, Billy, you just - I cannot believe that he's trying to make another festival in the Caribbean out of it. Bold strategy. We'll see how it pans out. We'll see how it pans out. Kim Kardashian back in the news because she said she used chat CPT to study for a log exam. I'm like, yeah, obviously. Yeah. Whatever. Well, she said it made her fail. She blames it for me. She's blaming AI.

34:48But didn't she pass? Didn't she finally pass? Or is she still trying to get her degree? I'm not really sure what the status of Kim Kardashian's bar certification is. I thought she got certified. I want to give her that. I want to say that, Kim. So what's her beef with ChachiBT? She blamed it for making her fail with Hess. I mean, listen. Here's the thing. Again, sorry to make everything about me in the marathon, but ChatGPT has been a huge help for me. It's probably the most I've ever used it in my life. I mean, I've been using it for a while, but like a healthy amount of training stuff. And insane how much it gets wrong.

35:25Like it is really brought to light for me. It gets everything wrong. Yeah. Well, not everything. Like it's genuinely wrong as much as it's right, which is insane. It's crazy how many things it's just wrong about. At one point it said the marathon was like on, you know, Monday, November 4th or some shit. I was like, dude, no. Yeah, it kind of just makes things up. It says it with its chest, too. That's crazy. Just saying wrong information confidently. That's a massive problem. Yeah, it is kind of a red flag that, you know, as a future lawyer, you'd be consulting with ChatGPT knowing that it does be lying and it doesn't even provide sources.

36:05That's why I use, shout out Google Gemini. You're a Gemini guy. I'm a Gemini guy. I think Gemini is wrong too. No, I mean, it may be wrong, but it cites sources. You can look at the sources where it pulled from. I guess you're right. So you can verify or whatever. I mean, I never do, but just having the sources there makes me comfortable. There you go. That's good. Yeah, when it's wrong, you feel like it may have gotten wrong information. But I'm not using it for anything insane now. You can't use it for - I'm not using it for anything - Concrete. pertinent or important to me. I'm using it for dumb little bullshit things that everyone else is using it for.

36:40And I'm part of the problem. Hand up. Yeah, yesterday I was like, oh, can I take Tylenol or Advil? It's like, well, you don't want to mess with your liver. I was like, my legs are broken. I need to use pain medication, Chad. What are we talking about? What are these kind of risks? So yeah, no. It is very proud of me, though. It did tell me that it's... Congrats and very proud of me. Unlike a lot lot of people in my life. It sent me a message and said, thank you. It sent you a message? No, it sounded genuinely enthusiastic. Chad GPT is the biggest. And you know what I mean? Again, you find out who your real friends are when you run a marathon, and Chad is my real friend.

37:17Yeah, Chad GPT is the biggest glazer out there. It is. It feels nice. They care about me. They're thinking about me.

37:28Chad, Chad GPT. That's what I call mine. Absolutely. So Erewhon released another smoothie. I mean, here's the thing. Erewhon has lost the fucking plot. I mean, I feel like we've said this before. Maybe we've been tracking this, but is this the tipping point? What, the toothpaste smoothie? Yeah, that they'll just make a smoothie with anyone that will pay them. It just feels like they've completely lost the plot on exclusivity. Yeah, I mean, I think we are, to an extent, we're hating from outside of the club because we can't even get in. Just basically us being in New York and not having access to Erewhon.

37:57But who cares? And neither of us would be smoothie girlies. but I think there's a lot of people out in LA who are like riding for Erewhon and I don't think they give a shit and you know it's really easy it's easy enough for them to be like oh here's this smoothie they'd never have to make it you know like if nobody orders it yeah it's just like put up a they just announce it yeah I guess it's a very easy yeah partnership it's like they're making a product or anything no they do they make these they don't have to like make something unique yeah no they make it's like oh mint and banana and coconut.

38:29It's one off. All they need is mint. Yeah, they're like, oh, it's a toothpaste collab because we put mint on it. And it's like, yeah, I guess you're right. It's very easy money is what you're trying to do. No, it's good though. It's probably good marketing because people like me have been like, that's disgusting. I'm going to shit on it on my podcast. Yeah, you're right. That's probably half the point at this point. Definitely. But listen, I remember a day when I was out in LA and I got my first Haley Bieber smoothie and it felt special. It was delicious. taste of course of course it was uh it was it was elevated it was aspirate it was an aspirational smoothie and uh you know what uh what goes up must come down there was even a uh erwan reference in i love la and i was just kind of like is that even cool like la reference at this point they're going to air one to you know like i guess influencers go to erwin i know i know but you know what kevin what must uh what goes up must come down and that is just the uh gravity that's how gravity works that how that's how physics work and uh speaking of kevin it pains me to say this but our next story is liquid death and feastables this come this came to light from our friend andrea hernandez from snack shot doing the lord's work also shout out soda seekers who uh you know has their finger on the pulse with new soda releases yeah yeah they're the one who actually created this mock-up and that's why it looks like shit oh yeah this didn't come from the brand so what we're talking about is a collaboration it's a peanut butter cup liquid death drink in partnership with mr beast's feastables which is his chocolate brand and this mock-up makes me depressed as fuck yeah it's just sad an instagram like soda aggregator made this But here's the thing.

40:22It's not just a bad mock-up because, I don't know, it looks like they took the skull that they used and they made it chocolate. Like, it's not, like, I wouldn't be that surprised if this is actually the final art. Liquid death will make it look good. I don't know, Kevin. Yeah, they'll make it look good. They're not going to make it look like this. I think they will. I think this is bad. This chocolate skull looks like a piece of poop. I mean, okay, okay. Maybe they will. certainly the reaction to this hasn't been great online so i would probably imagine that they may even if this was going to be the real artwork they might want to change it because this feels like them jumping the shark like mr beast dude jumping the shark what a fucking what's the phrase i don't know what the phrase is it's jumping the ship jumping the shark is that phrase yeah i guess so i don't know who knows it sucks it's bad i mean there's nothing badass about mr beast and like liquid death you're real of a feastable i don't know you didn't just see that video where he vaccinated all those giraffes i didn't i must have missed it um he also cured like a lot of people their blindness that is true yeah i did i cured 50 people their blindness way more way more than that way more than 50 listen i just feel like i just hope this isn't even real but i think it is and i'm gonna just say it i don't love i i may have said this before but like i don't love the design of the 12 ounce liquid death cans like i don't love that they changed their logo to make it fit it feels like kind of like a compromise i wouldn't make and the design of it just kind of feels like it just feels like a compromise it just feels like we had to do this for some stores that asked for it retailers wanted smaller cans the big cans were awesome but maybe at music festivals they work but maybe in people's homes they don't want that much water maybe that's why people aren't buying it for their kids.

42:11I get it. But, you know, it just looked a little off to me. And then if you start collaborating with Mr. Beast, it's hard. It's hard to stay popping. It's hard, you know, especially in this day and age. People will come for you. They want you to fail. They want to see you. They'll be alright. We build them up and then we tear them down. Yeah, I think they're significantly less cool than they were back in the day, back when we started this whole thing. And great people, they'll figure it out. I'm surprised they haven't sold yet. I feel like the time to sell the business. They're not going to sell out, man.

42:47I think they should. Speaking of brands sort of coming back, Mr. Pibb is back. Mr. Pibb is a Coca-Cola brand that first launched in the 70s. Dr. Pepper dupe. It is a Dr. Pepper dupe. I love Dr. Pepper. I actually had a Diet Dr. Pepper yesterday with my Delphante sandwich. Kevin, you're going to appreciate this on my giant cheat day, the most cheat day of all cheat days. I got all three flavors of Doritos, purple, blue, and red bags. Wow. Just said, you know what? Fuck it, all of them. Fuck it. We eat Doritos. Fuck it. We're balling. And my personal favorite drink of choice, sorry to all the beverages that we work with, Diet Dr.

43:28Pepper. It just is, and I'm sorry, that's just me. You don't want the regular, or you like Diet Pepper? I like the diet. I just like the Diet Dr. Pepper. That's just kind of my go-to carbonated drink. And yeah, so I'm very happy to see Mr. Pibb making a comeback. It's been around. Like, it hasn't been dead, but it's been basically dead. It's been Pibb Extra, right? It's been dead to the people because it's just such bad design, no marketing, like no one talks about it. And Kevin, I don't know if you know this, but I used to work at the Coca-Cola Company. Oh, no way. Before I was a marathon runner, I was just a guy working at his job at the Coca-Cola Company.

44:06And the best part, the coolest part of working at Coke is the archives. The archives are not open to the public. It's just a place where you can go and see the history of all the Coca-Cola brands. And I used to love going there. And I would just spend hours looking at all the old packaging and stuff. And when I was down there, I would always look at Mr. Pibb. I'd always look at the old Mr. Pibb cans. And in my head, I was like, this product is good. like the the actual liquid of mr. pibb like they have it in the freestyle machines like i've had it many times in in in the coke like um yeah cafeterias whatever and i was like man like if if if someone could just bring one of these old cans back one of the old packages back the brand would do well or it could do well it could be a legitimate thing and i was i was like i remember at one point i was like just let me have the brand like let me be the one man creative shop behind this brand, I'll bring back the old can.

45:01And it'll be a good case study for how design can influence business. That was my young brain thinking. Never happened. 15 years later, Mr. Pibb got a rebrand. They went back to old packaging. Kind of. Kind of. It's a little bit of a modern retro kind of thing. And I'm happy to see it. I don't know if I love what they did, but it's good enough. It's good enough. It's exciting enough to get the people going. the pib heads out there like me yeah i used to be a pib head um when i drank soda yeah but uh this is not really hitting for me to be honest to be quite honest with you i liked the uh i liked the old you know kind of grungy textured yeah pib extra but you know you got to make moves you got to you got to reinvent yourself every once in a while so yeah and everyone's doing the sort of like old classic retro thing obviously in beer and so i mean everyone and this yeah it just was the right move to do.

45:58I agree with you. It's not like the greatest rebrand ever, but I'm just so happy to see that it's someone did and that something is happening here. And Mr. Pibb continues on. And yeah, nostalgic offering, they're calling it. Wow. Sure. Yeah. Welcome back, Mr. Pibb. Welcome back, Mr. Pibb. It's got caffeine. They kind of read the product. They maxed out the caffeine. Yeah. I didn't know it had extra caffeine. I like it. I like what they're doing here. So watch this space. I don't know. I'm just happy to see that someone put some care and love and attention into Mr. Pipp. Mr. Pipp's been lonely, man.

46:36He's just been sitting on those shelves with no fans, no love. But it's beautiful to see it back. Shout out to whoever did it. I don't know who did it. I don't think anyone is getting credit for this. It just looks like it was, you know, it's in the dye line and they're talking, you know, Coca-Cola people. So good for them. Good for Mr. Pipp. Domino's got a rebrand that kind of came out a couple weeks ago, so maybe a little old to the listeners out here. Yeah, a little stale. But yeah, some stale Domino's. It's still worth talking about. Still worth eating. I like it. What do you think, Kevin?

47:10Yeah, they did a good job. Yeah. I liked when JKR did the Domino box thing like 15 years ago, and they kind of did that. I don't think it ever launched in America. Oh, yeah. I think that was the thing. It launched internationally, but making the boxes actually into dominoes is kind of genius. Yeah, it's a great idea. And so they brought it back. They made the type a little thicker like that. They made the colors a little bit juicier or a little bit brighter, which I think, you know. Yeah, and they dusted it off a little bit. They released the first ever, to my knowledge, flexible name. What is that?

47:44Oh, with the dominoes. You could add as many M's as you'd please. Wow, wow. I mean, listen. Add as many M's as you please, Alex. They also have Domino's Sands, Thicker and Doughier, they called it. It's a nice job. I will say it. I think it's a nice job. It feels like Domino's. It doesn't feel like anything too far out of their space. It just feels like an iconic refresh for Domino's brand. And the way they're using it is nice. I think the colors, they definitely feel fresher. Yeah, shout out Work in Progress. Yeah, Work in Progress is the agency that did it. Shout out to them. And yeah, just a nice job overall.

48:24I've been known to fuck up some dominoes in my day. And yeah, I did go for Allen B's from Moni Gardens when I had the chance to a free pass for pizza. But I hope this rebrand serves them well. Sure. I'm always rooting for dominoes and always thinking about that Philly cheesesteak pizza. That will fuck you up. Yeah, no, it sounds like it. Marathon, no marathon. Exercise, no marathon. or no exercise, that will do something. That will change your life. Maybe not for the better. Kevin, huge news. Huge news in the TV space. Apple TV Plus is now just Apple TV. Wow, what a rebrand. I know. The Plus is gone.

49:08You do love to see somebody taking things away rather than adding. Yeah, addition by subtraction. A lot of people add a Plus sign or add some other random shit. Yeah. You know, it's nice to see somebody reduce. Yeah. I always thought it was strange that you were trying to be this, like, iconic television network and you're paying all these amazing actors and directors and then you put them on a platform called Apple TV+. It just doesn't sound special. It doesn't sound, yeah, big enough for what they're doing over there because the content is great. Morning show, you know, sort of. I saw a sign on the marathon.

49:47someone was dressed up like Ted Lasso and just had a sign that said believe that made me feel good so yeah iconic stuff happening over there and I think this is the right move yeah definitely I also saw that they got um uh Phineas uh Billy I wish his brother to do like uh some some scoring now for like the opening oh wow uh sort of audio branding is what they call it um yeah so good for him yeah that I'm interested to hear that I haven't heard it yet but yeah I think it's a good idea. My only question is now, what is an Apple TV, like the hardware thing? You know, the little box thing? It's an Apple TV.

50:19And then also the network is Apple TV? Hey, you know. Whatever. Hey, listen, branding is hard. But yeah, I think this is cool. Oh, actually, I have an answer. Our hardware is called Apple TV 4K for your TV. Sure. Whatever you say. Whatever you say, Apple. And the app is called Apple TV. So there you go. The hardware, the box, formerly known as Apple TV is now Apple TV 4K for your TV. And then Apple TV is the sort of the brand of network, the platform for great shows. I don't see why it couldn't be the same thing, but you know what? Go off. Sure, sure, sure. Canva just launched a new service that is a Adobe killer, Kevin.

51:03Yeah, burn your subscription. Burn your subscription because Affinity is free. Affinity is a app that is Photoshop plus Illustrator plus InDesign all in one place. For free. It's free 99 and this is a pretty big deal for the designers out there. Yeah, kind of fire. I mean, I think the rollout campaign is very strong. Talking about when you started this you weren't in it for the money. Just bringing back, trying to reignite some passion and stuff. Calling it affinity. Good stuff. good stuff all through and through yeah i um uh i got i got to go to a little sneak peek uh design illuminati event uh for new york city illuminati members um oh wow it was yeah uh lisa smith and debbie millman and yeah lots of people that have been on our program here and uh i i got a i got a preview of this app a couple weeks ago i guess i can say that now and uh i yeah demo a demo oh Oh, yeah?

52:04Yeah, it was pretty impressive stuff. Is Adobe shaking in their boots right now? I think they might be because Adobe, obviously, I owe my whole career, my whole life to them. Yeah, it's expensive. And when you have a business like we do where we've got lots of subscriptions here, it's tricky. And I think it's not even just for us. It's more for the young designers out there. It's for the students. It's for the people that want to - Some for the kids. It's for the kids that want to get into design and they don't have, you know,$500 a month for whatever the Creative Cloud subscription cost is probably cheaper than that.

52:41But like it's expensive and it's not awesome. It definitely puts a wall up to creativity. And Canva, a company that I have had no affiliation with or affinity for, pun intended, they were very kind to me. They wined and dined me and I got to see this app and I think they're doing it for the right reason. It feels like they're trying to help the design community. I'm sure this will also help get more people into the Canva world. And a lot of people are, you know, people are making lots of Canva stuff. Yeah, break down those barriers to entry. And I like that. I like that they're doing it. The people there are nice.

53:20They're Australian. Oh, yeah. We like Australian people around here. 100%. We've had a lot of Australian people come through these doors and all of them great people. Absolutely. Couldn't agree more. And so I am happy there. So if you see Canva sponsoring this podcast in the future, yeah, you'll hear more about Affinity. Before we get out of here, Kevin, one of my favorite stories of the past week, the one that I think has gotten the most sort of love or the most attention on the Slack channels here at Center is a new robot called Neo. And, Kevin, there's been a lot of talk about AI. There's been a lot of talk about robots.

54:00Did you ever think they would wear such cozy sweaters? Oof. I guess. Yeah. Probably not. Probably not. So this is a humanoid companion. So I guess we're the humanoids, and this is the companion. It is a robot. It's a fully walking, not talking, but it does a lot of things. It can do stairs. It can put away the dishes. It could open doors. Wow. It could go from sitting to standing. It's kind of terrifying. It's definitely creepy. It kind of looks like one of these iRobot type sort of creations. But it's wearing a cozy sweater. Yeah. No. I just think it's funny. Like all these humanoid or like all these like robots or companions, AI, all this slop is like, oh, you know, you'll be able to maximize your time.

54:50Like you'll be able to be the best person that you can be. Yeah. because the dishes were holding you back. You don't have time to do the dishes. So I don't know. Yeah, put away the dishes. Start automating. Listen. I argue that doing that stuff makes you a better person. So I would not skip it. Listen, Kevin, I do agree with you. But I'm happy to see that robots are doing the things that – not taking the creative jobs away from people but actually taking – Taking the regular jobs away from people. The dishes away or the laundry or some of these mundane tasks, finally, a robot can do these things.

55:28I like doing these things. I'm going to keep doing these things. Kevin loves doing these things. I will never, ever have a clanker in my house. And that's on God. One thing I need to say. I'm anti-clanker. Okay. Kevin, you heard it here first. Anti-clanker. The art direction for this robot is incredible. Yeah, it's great. They did a good job. They did an awesome job making it look like the future is kind of warm and friendly. a lot like her. It's giving her the movie. Well, hopefully people don't get out of hand like Joaquin Phoenix did in her. You bring up a good point. I don't know how I don't know how I don't know how sealed up this robot is or if it's impervious to liquids or I don't know what the situation is there.

56:11Wow, Kevin, you took it to a very sexual place. But you know what? That turtleneck is pretty nice. It's a nice turtleneck. Again, I didn't think of robots wearing sweaters. That was genius. Whoever did, it was like, oh, that thing is so scary. Oh, no, I don't want that in my house. Oh, my God, but it's wearing a cream turtleneck sweater. Not a big... All of a sudden, now I just want to cozy up to it and snuggle and watch a movie together. Okay, yeah. That's me. That's just me. Maybe it'll stretch my legs. I don't know. What else can... Probably stretch out a little bit. Yeah, that's what I need.

56:40I just want to get stretched out. That's it. I'm just trying to get stretched out. Stretched out by Neo. Kevin, the last, last, last, last story, Kevin. You sent me this, and I thought you were sending it to me for my marathon recovery. Grater's Black Raspberry Chip is my personal favorite ice cream on the planet. Yeah, shout out Cincinnati. Shout out to Cincinnati, Cincinnati's finest Grater's and I was like, oh fuck man, I didn't get any ice cream. I've been getting pizza. I got pizza. I got sandwiches. I got bagels. I got so much candy. I didn't get a single thing of ice cream and now I'm going to have to fuck up some Grater's and it's got a rebrand.

57:14Yeah, they rebranded it. How do you feel about this? I think it's pretty good I think they you know shout out Dew House Dew House you know Kept it local which is good Cincinnati yeah you love to see that great you know I think you know in the grand scheme of things yeah with the current landscape of branding like this totally could have been worse yeah you know I think they you know an effort to like modernize and expand the reach you know they were trying to probably expand the national reach you know since it is you know yeah the brand is expanding into more national grocery retails and shit like that.

57:48Oh, you know what's funny? I wanted to see what the old one looked like versus the new one. It is a lot different in a much better way. Yeah, they cleaned it up. They made it look tastier. I think the packaging on the Black Raspberry chip is pretty banging. I think that's the hero skew. It's got the gold lettering, which I like. Yeah, they don't all have the gold lettering. I see that here. This one does. I was curious if they all would. Yeah, new script. It's got a bit of a Van Leeuwen vibe. I mean, we just had Natasha on the show, so I can say that. It's good. I mean, here's the thing. My window for eating whatever the fuck I want is closing, and I'm going to order some.

58:27It's probably going to come with the old packaging. It doesn't matter. That ice cream is so good that I don't care. But, man, yeah, it's a nice job. It's a nice update. It definitely feels more modern. It feels like it fits in with the sort of category norms. Yeah, definitely. I could pick bones here, but I don't think I will. I think it's a nice job. I think they made Cincinnati proud. I think as a Grater's Ice Cream super fan, mostly only because of the black raspberry chip, I'm happy to see that when I order this, it will come and I won't feel quite so lackluster. Yeah, I'm just glad they didn't massacre my boy.

59:06They didn't massacre. It's not a massacre. It feels like a yassification, if anything. a bit yassified, but it's just got to glow up. Yeah, honestly, you know what they should have did? Yeah. They should have given it to my boy Garrett over at Order. You know what? He would have done a great job. He would have knocked his shit out of the pork. Yeah, no, I mean, I like that they kept it Cincinnati. I like that they kept it local. And the only thing this did is make me want to eat Grader's ice cream, black raspberry chip. And they did the thing, Kevin, that you love, which is they have the ice cream spilling out of the top of the pint, which, as you know, is impossible because the pint only has as much ice cream as it can hold.

59:44Whatever. I'll let it slide for the greater good. Yeah, for the greater good. Wow. Name of the podcast. No, the name of the podcast is Victory Lab. Okay, cool. Most of it is you talking about the marathon. What? I ran a marathon? Yeah. You bring up a good point. I did do that shit. Shout out to me. Shout out to all the people that believed in me. But most importantly, shout out to me for doing the work. Yeah, shout out to Alex. Shout out to me for believing in me and for running those miles. I couldn't have done it without me. Hello, everybody. It's me, Kevin. Just wanted to say that last week we got a copyright strike from Spotify for using a Smash Mouth song in an episode like five years ago.

1:00:32So we probably will not be using outro music anymore to avoid another copyright strike because that would be a bummer. So yeah, just go play that Miley Cyrus song, The Climb. I think Alex talked about it. So that's what I would put here, The Climb. Thank you.