TRIPLE BOOM!

0:00I can't believe you're just now getting into the Rizzler. Dude, I'm an old man. I'm late. That's my new excuse for everything. It takes me a minute. Yeah. I mean, I think it's all right to be late on the Rizzler. Is it? I pride myself on being up on these kind of things. And you brought it to my attention. That's the thing. Yeah. I'm having some shame associated with being this. Being such a Rizzler guy? Well, no. Being so on it. So tapped in? Yeah. Do you think there's tapped out is the new tapped in? I got to crash out and then tap out, I think. Okay. I see what you're saying. It's like, it becomes hard, right?

0:37When you're always the guy that's like first or like into something and then everyone becomes in and then you're kind of like, ooh. Well, it's also like just me having to explain the Rizzler like three times last week was just, I don't know. I think it's just like, oh man, maybe I've had enough. Maybe we've had enough internet. Yeah. I think I say that a lot. No, no, no, no. but it was the three times that last week that I had to explain the Rizzler to people who were not as online as me. It was just kind of a wake up call. How do you explain the Rizzler? How do you even do that? I mean, it's, I mean, I've had to explain it to you before, so it's pretty much the same.

1:17I'm kind of a pro. I say he's this, he's this chubby influencer kid on, on Instagram and Tik TOK. And he does the Rizz face. Yeah. And then I try to show the wrist face. Yeah. Can you do the wrist face?

1:36I like when he does it really fast. Yeah. He's, he's dialed at it. I mean, he is game recognized game. He's, he's the wrist master. So I mean, I don't know. I'm glad he's blown up. I'm glad he's getting his, um, yeah, I've got an idea for some merch. Oh, for Rizzler Rizzler 24, maybe do some, uh, Ah, that's good. Maybe do some, you know. Rizzler justice? Like, big justice underneath? I guess my question, Kevin, because, like, should we start the show?

2:10Three, two, one. Kevin. So we're just going to take the cold open right into the. Yeah, we'll keep this Rizzler talk going. Because, like, you brought up the Rizzler to me a couple weeks ago on this show. and I think I was like interested, but I didn't get it. And then it wasn't until this weekend that I went down the full Costco guys wormhole and watched all the videos, Big Justice. Double chunk chocolate cookie. And now I'm fully on board and it's true. The Rizzler is number one in my heart. Protect him at all costs, right? Yeah, they're saying that this is, the Gen Z are labeling this type of content and discourse as brain rot.

2:49Okay, yeah. Pretty accurate, yeah. I would say so. But what I like about it is it's earnest. It's ironic, I think, that people like it so much. But it's like, this is just an Italian-American family from Florida that's just having fun. Are they from Florida? Yeah, right. I thought they're from Illinois. No, I think they're from Florida. I think they're from... Oh, Big Justice is from Florida. Where's the Rizzler from? I believe Illinois. Okay. I mean, I honestly kind of hope I'm wrong here. But how did the Rizzler meet the Costco guys? They linked up online. They're two artists dabbling in the same genre.

3:26And just like the internet made them have to be together at all times. Do they move in together? No, I think they just love doing collabs. Yeah. I think it's very good for their wallets when they collab. I mean, yeah, these are the biggest stars in the world right now. And I sent you a video this weekend, and it was Stephen A. Smith debating who would win in a fight versus Big Justice versus the Rizzler. I mean, he took the Rizzler. I mean, Big Justice is massive. I think he's quite a bit older than the Rizzler as well. Yeah, I was going to say, I think there's a big age difference. The Rizzler is a bit younger, but clearly the star.

4:03I mean, Big Justice is great, but the Rizzler is. He's big. But like, oh my God, the merch is next level. I got to get my hands on one, probably one. Two would be too many, but one Rizzler flip. Which one are you going? Are you going Twizzler, Sizzler, or the Zinn logo flips? The Zinn one's a bit much for me. I'm not a big Zinner. I think the Twizzler one is my personal favorite. I like the Sizzler. The Rizzler, internet superstar, biggest icon of 2024, as of August 27th at 4.23 p.m., has taken over the world by Starboard, the merchandise, he does logo flips. Yeah. The Sizzler into the Rizzler shirt is a 10 out of 10.

4:47Yeah, it's really good. The Twizzler logo flip into the Rizzler, I think, is my personality. Is that an 11 out of 10? Yeah. Five booms. Boom. Boom. Boom. Boom. Boom. Boom. And then, yeah, the piece de resistance is the Rizzler face, which is just fantastic. So I'm in. I'm late. But, Kevin, you really got it down. You do. This makes me think, Kevin, like, you could have been the Rizzler as a kid. I know. I could have been the Rizzler. This could have been you. It really. But, yeah, you were just born too late. Speaking of born too late, Oasis is back, Kevin. And you were born too late. You missed it.

5:27I missed it, yeah. Yeah, yeah. Whoops. But this is a big deal for us elderly millennials, geriatric millennials. Well, that's good. Yeah. Because Oasis was, in the 90s, the greatest rock band on planet Earth. And famously, the brothers hate each other. But the bags are big enough, and the people needed it. They had to give the people what they want, really, ultimately. And so they're doing a string of shows, Summer 2025, UK. Are you on the wait list? Tickets go on sale Saturday. I think I need to sign up for the wait list. I did see something that maybe they may be doing giant stadium. So now I'm like questioning, do I go all the way to Manchester if they're just going to come and do, I mean, without a doubt, it would be sick to go see him on the home turf.

6:15I think you're right. I think you're right that it would be awesome to see them at my life, but it would be 10 times better to see them in Manchester. Shout out Jeff Cardos. I was talking to him about trying to get a little trying to tell. Yeah. He said that 1 % of the population of the entire UK is on the wait list for those tickets. Fuck, dude, that's so sick. I mean, like, they're the best. I mean, they're just... So slim, probably slim chance. It's going to be tough, but I do think... I have no choice but to go. I saw them in 1996 when I was just 11 years old. Damn. And it was my second concert.

6:48First one, Alanis Morissette and Radiohead. Nice. Pretty sick. That's a fire lineup. Yeah, and I saw those two shows in the same month. Damn. So Oasis always has a place in my heart. I'm happy to see the brothers put their sort of, you know, their feud aside. The beef is squashed. The stars have aligned. The great wait is over. It will not be televised. Well, I mean, I hope this happens. I mean, there's a 10 % chance that it just never happens because something happens between now and the next summer. But, I mean, this has been long awaited and fans have been clamoring. There's been some talk about this happening.

7:29And it's real. It's absolutely here. It's real. And, you know, Kevin, it's just going to be magnificent. Biblical. Well, great. Biblical. And one of my favorite things about the, I've watched multiple Oasis documentaries, is watching those old clips. Not a phone in sight, you know? Just lads living in the moment in the 90s, rocking out, and just, I hope, they should have a no phone policy. Yeah, we got to do something about these phones. Yeah, we got to get rid of these fucking phones. Just, I don't know. Just, they shouldn't let them in the venue. No. Just don't bring them. Don't leave them at home.

8:01Yeah. I think everyone, you know, maybe there could be some sort of content share. So where you don't need to get your phone out. Yeah. But like maybe there's like a designated, you know, maybe grid of people. And based on where you're standing or sitting, you get like, you get a couple pieces of content that you can post later. So you don't have to worry about, you know, recording the whole fucking set. Yeah. Just fucking go and have fun. Yeah. Kevin Ludacris is out here in Alaska bottling and checking things off his bucket list, aka what Ludacris calls his bucket list, and drinking very fresh glacier water.

8:41Good for him. Yeah. I saw this video. It popped in my feed. I don't know what channel. I feel like it was sponsored. It's just being pushed all over the place. Big Glacier is pushing this Ludacris video. Top three thoughts that I had. One, Ludacris has not aged in 30 years. The man looks incredible. Money can buy you anything. But he just looks top tier. Two, he is absolutely dressed for the wrong occasion. He's wearing a varsity jacket. Yeah, and sneakers. Yeah, what are you doing? He's standing on a glacier with sneakers. You should have fell in. Yeah, and then my third thought was, I thought he was going to fall in.

9:16Because I was like, this video is being served to me. Why am I being served this content? I mean, he's literally standing on a slanted piece of ice. or at least a slightly sloped piece of ice in what appears to be sneakers with not proper traction. Kevin, I'm opening up my third eye for a second. This feels like marketing. There's something we're going to find. This is a water company. Is he going to launch a water company? I think so. I think this is a promotion for either his own water company or something that is going to be related to branding. So keep an eye on this space. Can't have anything anymore.

9:54everything all this content's marketing yes but like there's no hook to it that's the thing i'm confused by he just literally drinks the water i guess people are concerned for him because have you ever had have you ever had some uh fresh water like that no have you ever had some fresh glacier water no i i i had some fresh glacier water in washington and it was quite good okay so and apparently the likelihood of getting you know um sick from it is pretty low good i don't I don't know about that glacier water. I'm speaking from the glacier water. I ingested. It looked beautiful. I'll say that. It looked really nice.

10:29Yeah. Sometimes you got to roll the dice. Roll the dice, stand on the ice. I guess I just don't know why we needed to see this. I just don't know why, but I guess shout out to Ludacris. I got some advice for him. Yeah. Get back. That's good, Kevin. That's really good. Yeah. I mean, good for Ludacris. ludicrous is a great bag getter too you know i talked about mario lopez last week or get bags you know ludicrous has been getting bags for a long time as well all state commercial yeah good one you know it'd be a good move for him yeah just getting plastic surgery to look like him from the get back video you know with the big fist yeah that was the only meme i saw about this was like ludicrous after he drinks glacier water and it was like him with like a giant arm what a good video i mean incredible really one of the best of all time And you know what I like about Ludacris?

11:19Like, he rapped. He's a great rapper. But he graduated. He moved on. He's like, I'm not going to be. I mean, he did kind of fall off. Yeah, but he's. Late 2000s. Yeah, but how old is Ludacris? I don't know. I want to say 50. Yeah. He's 46, which, yeah, good for him. He looks great. He's getting bags. He always seemed like a nice guy. And so I'm happy for him. I'm happy for Ludacris and the Expedition side quest. What was his last banger? Like in 2008? 2009. It's been a while. He had one that was popping at the in my early high school days. He had a moment where he was on a bunch of those DJ Khaled.

11:59He would jump onto those things and all I do is win or whatever. He would always bring it. He's a great verse guy. He's a great guest verse guy. He was involved with Bieber. What's your favorite Ludicrous song? gotta be move move bitch get out the way I don't know is that the video I was thinking is that his arms or is that get back oh god you're asking me ludicrous trivia questions stand up stand up rocks that's my favorite I could probably take that one bar for bar in third grade what's your fantasy banger oh yeah I mean just shout out to ludicrous blueberry yum yum yeah I mean move bitch is gotta be probably my number one but um yeah i mean listen i georgia he's just a great rapper yeah any pick any any ludicrous uh yeah early 2000s good for banks and i'm i'm i'm interested with this uh water company he's gonna launch but um uh kevin moving on speaking of product innovation we have a big one a big arch if you will from mcdonald's this is a new launch being tested now with plans for u.s launch.

13:12It is a burger, specifically two patties, three slices of white cheddar cheese, pickles, lettuce, fried and fresh onions, and a new divine sauce with the slices of cheese layered in between the patties, fried onions at the base and fresh at the top, along with the smothering of sauce on the top bun. The website calls it a true epic mac. Why are they rolling this out in Portugal? Yeah. As if America couldn't handle the big arch? Yeah, could we couldn't handle the big arch we couldn't we're not the you know we don't have the bmi for that come on you're telling me that portugal likes mcdonald's more than america does i don't buy that for a minute yeah especially with this bigger burger size that they're trying to go for yeah did you see how many calories kevin do you know how many calories oh yeah about a thousand yeah a little over a thousand uh that's a boom it's only a matter of time till big justice meets the big Yeah.

14:09Okay. So Kevin, here's, here's my take on this. I think it's a good idea. Yeah. And I'll tell you why the big Mac. And this is going to sound like a, a, a big, a big guy fat guy kind of a sort of thought here. Yeah. It's a little small. Yeah. It's always been a little tiny. It's not like if you've got a big Mac and fries, I don't know that that's feeling enough. I've never been a proponent for that extra little slice of bread in the middle. I don't like a triple decker sandwich. I like a regular sandwich. I mean, alright, I'll walk back to triple decker. I like some triple deckers. You don't have to not like a triple decker sandwich.

14:46No, I like triple decker sandwiches. Don't get it twisted. But I just don't think it's necessary in the Big Mac case because that patty is thin. It's thin. It's lightweight. It's only 563 calories in a Big Mac. Wow, it's healthy. It's pretty much a healthy salad. But the thing about it is it has always been light. It's not a huge burger. It's kind of, like you said, the patties are thin. And so I think this is a good idea. Let's up this ante. It's kind of like a XXL Big Mac. It's really just kind of, I'm interested about the divine sauce. Is that sort of a different type of sauce? It looks a little bit more orange than maybe the Big Mac.

15:33and then the white cheddar cheese is interesting because a Big Mac, if I'm not correct, it's American. American cheese. Yeah. So, and I like cheddar, but I don't know. I don't know. Well, this is going to be an interesting one. I guess we might have to try it and give it a boomer. We might have to boomer doom this one. Yeah, I agree. We have no choice. I'm here for it. I do think, I haven't been to McDonald's in a long time. I've always been a fan of the Big Mac. I think a Big Mac is classic, but it is lacking a little bit in its punch. So I'm not mad at a sort of more sort of a meatier burger, but taking on the same properties.

16:10Yeah. I also like that they're calling it the Big Arch, like the Big Mac, the Big Arch. They make chicken, right? And then they called it the Mc Crispy. I like what McDonald's is doing. Yeah, they do good stuff. Yeah. This is actually making me hungry. We have a quote, Kevin, from Chris Kempinski, chairman and CEO of McDonald's. Our team of chefs from around the world have created a more satiating burger to meet customer demand and to deliver on our ongoing commitment to menu innovation. We'll be testing this burger in a few markets this year, ensuring that it has universal appeal. I, you know, sure.

16:48Here's another bone I got to pick. Yeah, let's go. It's kind of an L that this, the CEO of McDonald's isn't like, you know, just named Ronald McDonald. Yeah. The real CEO needs to be like a shadow person. And Ronald McDonald needs to be making all these PR statements. I think it's big L for the brand. They should have an Apple keynote, and Ronald McDonald should make all those announcements. Yeah, absolutely. 100%. It's going to be$9.70 with fries and a drink. That's actually pretty good, dude. $10. I doubt that price stays consistent when they make it here in America. Oh, 100%. That thing will be over$12.

17:29That'd be a sad day. They're saying it's great value for money. Yeah. Everyone's protein maxing these days too. Yeah. Get those macros. You see what the protein - 57. 57 grams of protein in the big arch? I believe so. That's not bad. I mean, listen, remember we broke the news here that you're better off getting two burgers than burger and fries? I think about that a lot. There you go. Yeah. They were listening. Yeah. So the facts are in. The stats are being proven out. Yeah. Get the big arch. Hold the fry. Yeah. Who needs the fries? Just get two big arches. What's that? 2 ,000 calories? You're set for the day.

18:11You're set. You're dialed. Yeah. I mean, listen. On my phone, I've been tracking my calories and steps. And there's this thing called resting energy. And it's basically what I've learned here is I burn about 2 ,000 calories just by living. Damn. So, you know, use those towards the big arch. Two of them. Yeah, bankroll those to the big arch. Yeah, and then just eat your regular breakfast, lunch, and dinner, and you should be good. Yeah, you'll probably lose weight at that point. Yeah, it sounds like a good diet. Kevin, moving on. Mischief is partnering with Mattel for a thing they're calling not wheels.

18:50It is an homage to the beat up, but reliable car that many drivers start off with. And it is a Hot Wheels vehicle, a couple inches wide, a couple inches thick. And it looks like a hoopty. It's got three wheels and it looks busted. It's got a fake door. And on the back, it has a ton of dirt. And it says, wash me, like it was written on with someone's finger. Yeah. I think there's a couple cars in the collection. This happened to be one of them, but I could be also wrong. Yeah. They have a disclaimer on the website about they don't roll. So don't get one of these expecting to send it down the track.

19:32I'm going to ask you, probably could send it down the track. Yeah. I mean, were you a Mattel? I mean, I was a Hot Wheels guy. You were? Yeah. I had some tracks. Yeah, I wasn't. I never really was. I missed that. I don't know. I guess I was never like a car guy. I don't know. I missed that sort of bug, I guess. Like when I was a kid, I wasn't like, um, yeah, I was, I was on the, uh, Thomas, the tank engine to hot wheels pipeline. Okay. Okay. Yeah. I mean, so my, so my Thomas, uh, train set table was, was converted into a hot wheels table when I, uh, when I graduated there. Yeah. No, that makes sense.

20:15Um, yeah. I mean, I guess if you're a, if you're a hot wheels fan, this is, this is for you. And I think one of the things that I liked, obviously, I like when Mischief does things like Renegade style with no brand alliance or sort of clearance like they did with Vans and then they get sued. Yeah. They love doing that stuff. So it's interesting. And I do like when they do sort of like more. It is cool to see them pair with brands now. Yeah. Does it feel less rebellious? I don't know. Yeah. I can't. My mind is not as made up. I don't know. Does it really have to be? I mean, they're kind of like, they're kind of pushing stuff.

20:56Another thing I noticed was that this comes from Mattel Creations, which apparently is like a side part of the Coca-Cola Creations. And that's my question. Does every company now have a creations division, like co-creation, Mattel Creations? Innovation. Should we have a center of creations? Yes. Should we start innovating? Yeah, we got to start innovating. Yeah, I'm with you. So if you're not innovating, you're dying. Wow. Bars. Shout out to Jess. former Kirkman, former sort of a guest of the pod. She works at Mattel now. So that's her from Taco Bell. And now she's at Mattel and doing cool stuff.

21:33I love to see this. I love iconic brands doing things and pushing outside their boundaries and comfort zone. Because, you know, I'm sure they were like, why would we do, you know, kind of cinder block car. But it's funny. It's cool. It's cool. I'm not going to wake up or 9 a.m. Pacific time and set an alarm for August 30th and get one, but I'll do that for Oasis, but not for Mattel creations. But for a certain audience, this is... No, I think if this is your thing, good for you. It's cool. Yeah, we like this. Put this on your mantle or on your shelf behind where you sit. There you go. Enjoy it.

22:12Yes, enjoy it. Just put it on a mantle. Kevin, lastly, brands are have figured out about college and they are now promoting their products via sororities. So as a man that's online, you are I imagine you're familiar with the TikTok trend of lots of group of women dancing outside of their sorority houses in some sort of choreographed dance that lasts maybe 10 to 15 seconds. And yeah, it's definitely a big college thing. I didn't go to a college that had fraternity and sorority houses like this. Yeah, neither did I. I don't think I did. I don't know. They were more quiet. Yeah, this is a big trend.

23:03There was a documentary on HBO I watched about people trying to make it into sororities and just how competitive it is. and how much pressure is on these women and how scary it is and rushing and all these things. I was in a fraternity, Kevin. Do you know that? I was in ATO, AlphaTel Omega. Damn, bro. And we certainly did no dancing. We didn't do much of anything outside of drinking. But this is definitely like big frat, big college thing. And what I think is interesting, It's like there seems to be like five to ten sisters that can dance. And they sort of are at the front. And then you just have like a big crowd of women in the back just kind of cheering for them.

23:54And now this has become a big thing. And I actually just want to circle back real quick. Oh, yeah. My algorithm spares me from this type of content. Okay, yeah, yeah. Too much big justice. Yeah. Yeah. the overlap between yeah big justice and zeta tau alpha yeah there's not that much from now uh an overlap for me i don't really get a lot of this content i actually had to go to uh hercampus.com to find this story hercampus.com yeah and i actually got um there's a related article um that's uh these work week tiktoks from fall rush 2024 will get you so hype yeah If you're interested in that, I'll put it in the show notes.

24:34Oh, yeah. But yeah, this is the first time we've seen big brands enter this space. And big brands meaning like, you know, Poppy supporting UT Austin's Zeta Tau Alpha. And what's the other one? Gymshark? So Gymshark and Prime are supporting the Alpha Chi Omega chapter. The Alpha Chi Omega sisters at the University of Tennessee. So double collab. Logan Paul is up in the comments. Oh, God. Yeah, I don't know about this. What's the laws here? I guess you're allowed to... Well, NIL money, you know? I was going to say, Libby Dunn's making millions of dollars promoting, and she is going back to school for year nine or something so she could keep getting the bags.

25:22I guess this is not that different, right? They're just kind of promoting college students, but it feels a little creepy. I don't know. I feel like... Yeah, definitely. I feel like teenagers probably shouldn't be hawking brands like in college. Yeah, I just don't know. I mean, I get it, right? I think this is a trend on TikTok and people are following the stories. I'm not following Rush Week at a certain school trying to see if Kelsey's going to make the squad. You didn't watch any of the 20 Fall Rush Week videos? You didn't get so hype? What the fuck? I've seen enough of these. It was in the show notes.

26:05It's one of those things I've seen. I've seen these videos before. If you've seen one, you've seen them all. That's the thing. It's like I've seen five to ten of these videos. They are all the same. The only difference is who are the six dancers in the front. And I now focus on the people in the back because those are the people that can't dance. Those are the unsung heroes. The unsung sisters. That's right. They're the support system of the sisters. And they're just kind of cheering in the background to make it look like a full kind of scene, making it look like pandemonium. But like if you break it down, there's just six people that were probably cheerleaders or dance, you know, stars in high school.

26:39And they fucking bring it. Yeah, the alphas. Yeah, they're killing it. And I wonder, you know, just, yeah, is this going to create a new generation of dancers? Because TikTok obviously is famously prioritized dancing. Yeah, people love to dance. People love to dance. Feels good. Hey, I can't blame them. Speaking of dancing, Troye Sivan. For Gap. Yeah. This is great. I love this commercial. Troye Sivan dancing sort of in relaxed tees and baggy jeans. And, you know, Oasis is back. The 90s are back. Gap's back. It all feels right. I love this video. It's a lot of good choreography. Yeah, it's very cool.