WORLD CHAMPS!

0:00I know now that we're all here to talk about our Knicks fandom credentials, as we talked about in the pod last time, you know, I didn't I forgot that I was I did the title cards for Knicks movie. Yeah, no, I've been a fan since I was a kid, too. I'm like the probably the biggest Knicks fan in the world. I think you and the rest of New York City, man. It's what a time to be alive. I'm such a big fan that I was cruising around MSG the night of game three. Okay. I was looking for trouble. I was trying to. Oh, yeah. I was trying to. I was ripping jerseys off Spurs fans. Yeah. That's how big of a fan I am.

0:35Dude. Yeah. Thank you for joining the worst segment of Knicks fans. Not even Knicks fans. I feel like. I put on for my city. That's the song. That's the song. I put on for my city. On for my city. Put on. No. It was. Honestly, I was like, oh, man. I can't wait to go outside and mix it up a little bit. Like when they win. Notice I said they. Yeah. I'm not. The Spurs. No, no, no. When the Knicks win. Okay. Yeah, yeah, yeah. I'm not there fan-wise to say we. We, yeah, yeah, yeah. You know, out of respect. Listen, that's the thing about Kevin about you that I have always appreciated. You have morals.

1:10You have a code. A man must have a code. And you can't just jump on a bandwagon and start saying we. Yeah. You just can't. You just can't do that. There's levels to this. Yeah, you can be – listen, you can be happy for a team. Yeah, you can be fired up. You can even root for them. Yeah. But like there are levels and we need to enforce them. I think there's like a big conversation. I mean I like gatekeeping. I don't want to put everybody on to everything. Yeah, we're pro gatekeeping. I think it's funny. For some things, for some things for sure. For some things, maybe not. Some things not everybody should have.

1:41But like it's literally impossible. You can't gatekeep sports. It's like literally – especially like the Knicks. It's hard to gatekeep. New York City basketball team. I will. I mean, it's the... If I could, I would. It is truly a basketball city, and it's a good thing for the city. But it's also like, I could imagine putting a lot of blood, sweat, and tears into the team over my entire life. You know, constant disappointment. Maybe not constant disappointment, but a lot of disappointment. Listen, there are some really tough teams. Shout out to Danilo Gallinari. And shout out to so many terrible teams that I've had to watch through the years.

2:16You know, you finally make it to the finals. you win the finals and you know everyone in the mom is wearing the bootlegs nick nick's finals t-shirt i mean listen kevin we should start the show going crazy jumping on buses which like honestly if there's a time to do it go ahead go for it i know i know nicks fans to the front

2:40three two one Kevin one question for you who let the dogs out was it you the New York Knicks are champions of the world we did it what a time to be alive shout out to Jalen Brunson shout out to Ogie Anna Noby shout out to Josh Hart shout out to Mikhail Bridges shout out to Carl Anthony Towns Landry Shamit Deuce McBride Mitchell Robinson, Tyler Kolick, dogs. Absolutely. All of them. What a squad. They did it. They fucking did it. And to be honest, Kevin, you know, I didn't know what it would feel like. I was out of the country. What's it feel like? It's confusing. It's a very confusing feeling.

3:21My whole life I've wanted this, and my whole life I've never felt this feeling before. It's a new feeling. You got it. I got it. Yeah. Because the Mets won when I was two. I didn't get the feeling. and uh you know the giants they're my one c team one c yeah you know and that's and that's there's a big difference between my one a my one b and my one c i'll say that for sure i'm a blue and orange guy through and through everyone knows that yeah me too i bleed blue i bleed blue and orange and i didn't know what it would feel like and uh i'm still quite stunned but there is definitely some some conflicting feelings of yeah um it's like your favorite band that you know you loved when you were you know when they weren't anybody and now they're the beatles it's they're the biggest thing in the world and uh you got to share them with all of new york city and uh listen i was trying to keep uh the new york knicks but uh it's impossible it's impossible they're the hottest brand in the world i know it's a crazy time to be in new york it really is you know we got the knicks winning we got the world cup i don't even give a fuck about that yeah we got j-lo on subway takes talking about what it what it means to be a new yorker listen j-lo people getting mad listen j-lo millions of videos talking about other people's definition of yeah being a new yorker yeah yeah i mean a lot of new york discourse yeah there's tears to the shit kevin and listen i've always said you know i'm not a 1a new yorker but i'm a i'm a 1b you know and that's better than uh most people that uh you know i grew here they flew here so it's true i did fly here to be honest i missed a lot of the magical new york city energy because i've been gallivanting around europe shouts to good people of belfast shouts to the good people of hamburg doing doing design shit and uh i missed i missed uh i missed some of it and it was disappointing but i did watch obviously two in the morning uh the amazon prime uh euro feed was was electric you got gallinari yeah yeah yep you got gallinari on there you got um you know chris bosh for some reason you got some really interesting characters on the euro feed but um yeah it was uh you know i had to stay locked in and uh we did it all right we talked about this before you left off yeah fair yeah but uh you were talking about like oh i'm gonna i'm supposed to be out of town for the most of the most of the finals yeah it's like how could you let that happen i mean listen it is it is i i will i will look back on this and to be honest i probably you know won't think about where i was too much i think i'll just think about how great this team was and how how wonderful the feeling was of winning but yeah there was definitely a little i mean at least you're back now i'm back now you're back for the most important stuff dude i my i had a flight home on sunday i would have missed the championship like you should have seen me when we went up to nothing and my flight was not going to get me home until game like i had a a breakdown i had i had an anxiety attack i was i you know i spent many hours talking to chat gpt um as as as my as my my foremost therapist outside of my my team of therapists yeah actually an employee about what what do i do i almost pulled out of the conference damn i listen i almost was like guys some things are bigger than design and this is this is a once in a lifetime opportunity yeah i mean it's pretty it's pretty big i mean even as a football fan yeah as a ravenous football fan i try to you know avoid yeah you know booking a ski trip no i get around that general area until i know it's safe yeah yeah like when i know it's like uh when i know it's not gonna happen yeah like you know if we've got we've got clearance Sure.

6:49You know, I'll go. Yeah. We can go like President's Day weekend, whatever. Listen, I fucked up last year when I booked this trip. And yeah, I guess I wasn't really considering the New York Knicks winning the NBA championship. And that's... Who's the fake fan now? Hands up. That's on me. And I should have. I should have looked at the NBA final schedule, which probably was pretty locked and should have thought, hmm, maybe this trip could happen. But never in my wildest dreams did I think this would happen. But listen, hey, I wouldn't change it for a thing. We did it. We actually – Does it feel good?

7:25It feels incredible. What do you mean? I mean it's surreal to see OG Ananomi on Good Morning America being asked about. Oh, yeah. Fried. Everyone's saying he's stoned as hell. Yeah, he looks super high. I personally prefer the McAllen Bridges drunk IG Lives. Oh, you liked that? That was weird. I caught like a super cut of that last night. And I was like, how long did that go for? Yeah. And he just sat there by himself on live? Yeah. That's crazy. I guess he was just answering questions from the fans and talking reckless. Talking really reckless. But I guess that's what happens, man. I think you got like a week to just kind of talk recklessly after you win a big championship.

8:02I think you got a week. It made me like Mikael Bridges a little bit more. Yeah, for sure. Yeah. Because, you know, he – listen. I don't think we've ever seen that much personality. That's what I'm saying. To be honest, that's one of the best parts about all this is like you're seeing these guys personality which listen josh hart has been hilarious cat's always been funny brunson's been kind of funny in his moments like these guys have good personality for sure so now you get to see them yeah you just get to see more unleashed and i think that's what is really making more and turned up to 11 yeah and like that's wonderful like to see jalen brunson sit down at the podium and you know for the post game and be like should i be myself or should i talk my shit it's like that's that's i'm just so proud yeah that's pretty cool yeah i mean these guys are great guys and i do think that's why New York has loved this team yeah and like why they've actually fallen in love with them you know at this scale easy to root for they're super easy to root for and like the fact that they just like they're not this like superstar driven team it's you know it kind of reminds me of like the Pistons when they won the championship with like uh Chauncey Phillips and fucking like uh Ben Wallace and she yeah Rasheed Wallace yeah and like these guys that But like, yeah.

9:12The Red Hamilton. Yeah, just like a good team. Yeah, yeah. The power of friendship. You know, that's the thing. The Nova Knicks. Yeah, and I love it. You know, you got your Timothee Chalamet's and your Taylor Swift and the Haim sisters, famously of Los Angeles, California. The Taylor Swift Haim. Is that how you say it? Haim? Haim, I think. Haim? Haim? Whatever. Yeah, whatever. That was a bit tough. It's a bit tough. Yeah. The shirts, I don't know. Yeah. A little cringe. Very cringe. Very cringe. Very cringe. But listen, you're Taylor Swift. Whatever. You could do whatever. And that game will go down in history.

9:47And as all of us, our design listeners out there who just love to hear us talk about sports. I mean, that's the greatest comeback in NBA history. It's the greatest tip in. It's the greatest sport moment. It's the greatest tip of all time. That I've ever seen. Pause. I love that OG Ananobi yesterday said, I was trying to dunk it. Which is hilarious. Like, they're very funny. They're a very funny team. And I'm just so happy for my boys. We did it. That's why everybody here is a Knicks fan now. That's right. I mean, it is a bit of a shame that I had to share it with the 8 million other people of New York.

10:23That's all right. That's what sports are for. They're just sitting together. And I guess I wasn't prepared for that. I guess I wasn't prepared to have to share my little brand, aka the New York Knicks, with 8 million people. But hey, you know, it's I'm happy. Yeah. I'm happy to share them. I mean, just from an outsider perspective, like, you know, I said this in the pre-show, but like it is kind of like a stay in your lane type situation, you know, because it's unenforceable, you know? Yeah. What are you going to say? What are you going to say? It's like, what are you going to be bitter about winning because other people are happy?

10:58Like that's the shittiest feeling to have to reckon with. But it is a feeling that I. Yeah. I'm allowed to be like, oh, yeah. It's just hard. It's just hard because you like, you know, it's just, it's everybody. But I'm happy for all of us, new fans, old fans, everyone. My maintenance guy in my building, when I walked downstairs today, he was wearing the bedazzled shirt and the hat. And I was just like, fuck it. I saw a guy with a bedazzled shirt yesterday in Greenpoint. I need one of those. Fuck, dude. How do you get it so fast? I need that fucking shirt. The hat is atrocious. We should talk about design because it is a design podcast.

11:31But like when your team wins, one of the things I was looking forward to was like, let's see this hat. Yeah. Let's see this hat. No good. Terrible. Just unwearable. Like truly terrible. Like stuff. I don't know. Like the finals hat was good. The finals hat. Yeah. The finals hat was really good. I might have to get that one. Yeah. Because the finals hat was solid. That's a wearable, cool. Also, it's much cooler when you get the finals hat and then you won the finals. Right. Of course. Like wearing the finals hat and losing is rough. But like I think about the 1994 Champions Rangers hat. Are you familiar with this hat?

12:00Yes. That's an iconic hat. Oh, they don't make hats like they used to. But they could. They fucking could. Like that hat is so, so, so bad. The one that they gave to the Knicks players. Yeah. I will say the bedazzled shirt goes really hard. Yeah. And as we bedazzled a center hoodie here. Ahead of the curve. We were ahead of the curve. Yeah. I was very pleased with that. I do think I need to purchase one. I am slightly horrified. I think you need to get like three. Yeah. I bought the Skele Funk sort of fantasy explosion Knicks championship hat. Very nice. So I'll cop a couple pieces of merch to celebrate.

12:36Yeah. I mean, listen, I mean, it feels, I know this is going to sound terrible, but like wearing a Knicks hat around New York City right now, like I don't want people to think I'm a fucking poser. Who cares? I just, it's just, it's just, it's just tough. It's just tough, Kevin. No. It's tough that we won this championship. I'm worried about these other people. But like, listen, I'm happy for me. Yeah. Nothing hurts anymore. I feel kind of free. Wow. We did it 53 years. The burden has been lifted. Jalen Brunson, dog. Yeah. Dog. What a time. What a time to be in New York. I mean, I can't believe just he takes over these games.

13:11I've never had a player that was just like, watch him cook. Watch him cook. Yeah, you already know what's going down. We're down five. We got this right where we want him. It's insane. It's insane. The way in which they came back in all these games is just. I mean, I've been watching it all season. I mean, I thought we could have won it last year if our players didn't break down at the end because Tibbs played Josh Hart every minute of every game. Like, yeah, we were ready. Definitely. It was our year. It was our year. Yeah. It was our year. It was our year. Title of the episode. We did it. Our year.

13:49I did it. We did it. Shout out to me. I do love the Nike ad that Josh said. Oh, for sure. Come on, man. That's the kind of shit that you just don't even think about. Did you know Josh Safdie directed that ad? I did. I did, though. Did you see the A24 NYX hat that they put out, just like blue and orange? I did not. Do you know what's funny about our center hat that we just made? In my head, this is before the NYX went on the run. I was like, maybe we should make a blue and orange. And now I'm like, I'm glad we didn't because now everyone would have been just like, oh, they made a center NYX hat.

14:19Like brands were changing their avatars to blue and orange, like Glossier and Air and all these brands were like, yeah, we're like jumping on the Knicks. I never thought the Knicks. Wow. They couldn't change their logo for pride, but they could change it for the Knicks. Wow. I mean, the fact that we're even like talking about this is fucking surreal. That brands were like, yeah, the coolest thing to talk about is not like Love Island or Pride Month. It's fucking Tyler Colick and Miguel Bridges and Deuce McBride and Ogiean Anobi. The fact that anyone cares about Ogiean Anobi is so funny to me and so amazing.

14:55I just can't stop watching the clips. It just makes me so happy. You should watch every single clip. I watched the last five minutes of the game four again last night. And it's just so fun. I just knowing that like knowing that we win that game and how many times should we have lost that game? Like when we hit your foul shots, Fox just dribble out that ball. Like some Josh Hart missed the layup. Like so many times in which that game is a Knicks loss for sure. But this is a team of destiny. Like you're a sports fan. You understand that. Like there's just some magic for sure. It's just luck and magic and things that just have to happen.

15:35Yeah. And even like, I mean, if you look at like the Western Conference finals, like, I mean, the Spurs probably a way better matchup for the Knicks than the Thunder. I mean, the Thunder are a complete team and they blew it. It was terrified of the Thunder. They didn't move on. But like. Terrified of the Thunder. And you play who you play. I mean, if SGA is, again, like so many things have to break right for this team and they fucking did it. And yeah, I mean, we're onto the Mets, baby, you know, just four games out for the wild card. Yeah. Last night, y 'all lost 12-0 to the Reds. Yeah, I did see that.

16:03We got our ass kicked. Yeah. What happened? You guys fell off? I thought you guys were young and our pitchers. Listen, this is a feeling and that's why we had to jump on the mics and take a victory lap. We did it. We fucking did it. What feels better, completely the New York City Marathon or Knicks winning the NBA championship? Knicks by a mile. Listen, lots of people run marathons. I could have run a marathon any year just as I'm a gifted athlete, but the New York Knicks winning NBA championship, Like the fact that they did a Knicks takeover on Jimmy Fallon last night and like I get to watch that, you know, tonight.

16:41Like I just I'll be watching these clips and these will be memories forever. Definitely. How many pieces of merch are you going to? Are you going to? Because I have a contingency plan for if this ever happens to me. OK. Yeah. How many pieces? I'd get one to rock. Yeah. Probably one to put on ice. A couple of stock. And then one to put on super ice. Like, oh, throw it in the archive. Maybe throw it in a frame. I definitely want, oh, a frame. Yeah. I definitely want that bedazzled shirt. I do think I might need to cop that finals hat. Yeah, yeah. And that's really it. Like, the kit shit, like, I don't know.

17:15There's a lot of bad merch. For sure. I saw on Instagram, like, I've had to meet that it was like, 12 pieces of Nick's merch that don't suck. And I was like, oh, half of these are still really bad. Yeah. So I don't know. Like, I'm seeing a lot of really bad merch. I got a bootleg, which I'm very happy with. I almost wore it on the podcast. I'm going to hit some bootlegs. Yeah. We're going to go to the parade. I think we're going to have to see what's out there. I mean, listen, the bootleg stuff is – I was happy to get that. Jalen Brunson kind of doesn't look like Jalen Brunson. I kind of think it's amazing.

17:45You think it's AI? It's totally AI. Yeah. It's like JB, but just a little bit off. Nice. It's like just a little bit squished. Yeah. I'm excited to see the bootleg heat. Yeah. Because the NYC bootleggers always go crazy. Yeah. No, when I was at Central Park for Game Pop, some guy was selling a Brunson egg and cheese shirt. And it was so bad that I almost got it, but it was so terrible. It was like – it said bacon, egg, and threes. That's what it said. And it didn't even say Brunson. It just like didn't even say the Knicks on it. It was like just trash. And he was like – he said something like he sold 20 ,000 of them or something like that.

18:28Yeah, yeah. and selling them for$20 a pop. And it's a bad shirt. The actual final shirt. I just love this city, man. That's the thing about New York, man. New York or nowhere, Kevin. That's the thing about us. Yeah, dude, you should have been out there, man, hustling. We should have made mixed shirts, and we could have been rich right now. New York or nowhere, bro. I told you I met the guy that does New York or nowhere, that dude. He's from Arizona. Oh, wow. Yeah, yeah. What is New York or nowhere? It's like a brand. It's a brand that this guy created, and now it's like a saying. Yeah, yeah. It's become like - I know the saying.

19:06I'm kind of familiar with the brand. Yeah. To be fair, he's a real Nick fan. Yeah. He's not from New York, but he's a real Nick fan. He's been selling New Yorker Nowhere shirts for a while. Oh, what the hell? He's Nowhere? He chose Nowhere? No. I mean, no, he lives in New York. Oh, he lives in New York. He chose New York over Nowhere, a.k.a. Arizona. Okay, all right, all right. But yeah, I mean - I don't know if we can let this slide. Although I have no authority to speak since I'm not a real New Yorker. There's a lot of real New Yorker sort of gatekeeping around here. I think you're a real New Yorker if you were here rooting for the Knicks in 2026.

19:40There it is. There it is. That's my subway take. If you were outside. If you were outside. Yeah. Shout out to J-Lo. I love that she's the authority on real New Yorkers. And then she posted some video of her watching the finals game in what seemed like the most beautiful mansion of all time, which is like, I mean, God, hopefully that's, you know, in New York. God knows where that mansion is. It's probably in LA. But probably in LA. Yeah. So yeah, I guess she's the authority. But I will say one thing about the take on the subway takes. That's a, that's a, that's good. Lightning rod. That's a good take for J-Lo.

20:16That's like the most relevant she's been. She's obviously from the Bronx, so she, she can, she can have that take. It is the most controversial thing that she could possibly say so good on her for doing it like she you know that's the whole point of the show right it's about having a hot take and so i love the all i love i loved all the um actually takes you know like um actually this is what i think yeah it means and it's like yeah who fucking cares i don't know like yeah i guess i just want to know where that house is that she was watching that game in because it was just such a ridiculously giant like on like just like It just felt so non-New York, which, yeah, probably somewhere in LA.

20:56But, yeah, we did it. I mean, this is the thing. I've been waiting my whole life, and here we are. And now we've got to move on to World Cup, unfortunately. World Cup fever. Unfortunately. Yeah. What are you talking about? Let's go. Soccer. Yeah. World Cup. World Cup. Go USA. I couldn't name one player on that team. Yeah, me neither, but I'm still watching. Yeah. I do like the jerseys. They look good. Yeah. I mean, they won the first game, right? Yeah, they thoroughly whomped. They thoroughly whomped Paraguay. Paraguay. Great. They were looking good. We play Australia on Thursday. Okay. What time?

21:31I think like I think it's like five. Okay. Maybe. I don't know. That's fun. Maybe it's later. I can't remember. Australia. Friday, Kevin. Oh, Friday? Yeah. Friday at three. Friday at three. Australia. Shout out to all the Australians here. Yeah, you're going to have to kick your ass. Beautiful. But you're not keeping up with it at all? I mean, I guess you are. I've been in Nick's fucking, you know, sort of dream world. What do you mean? Keeping up with the World Cup. Who cares? I will say, if they're going to make it out of this, you know, group D, whatever, then I'll start caring. And then I'll jump on the bandwagon.

22:09Like everyone jumped on the fucking Knicks bandwagon. There you go. So I can root in USA. Yeah, I can't wait. Who cares? But I will say my favorite part of all this was because the World Cup is happening here in America, there have been some amazing clips of people from around the world coming to America and trying our incredible cuisine. Yeah. It's nice to see the positivity kind of – I feel like pre-World Cup, people are like, oh, it's going to suck here. It's not set up. There's a lot of negativity swirling around the reaction and reception. And, you know, to everybody's credit in the U.S., for the most part, from what I've seen, you know, it seems like it's been going well.

22:51Been on our best behavior. Yeah, we've been OK. I mean, I don't see any problems. Like, listen, I think we're here to welcome everybody. And I just love the Japanese tourists discovering Texas Roadhouse or the British guy discovering biscuits with gravy. Like, that's, you know, very much like me traveling the world, trying English breakfasts and drinking Guinness. you know it's like you know um yeah welcome welcome to the greatest country in the world you know the scottish people were going crazy in uh oh yeah boston yeah they they took them i don't know if they took them or what i don't know what these people are doing maybe they have like months off yeah they went to a red sox game hell yeah they were just going crazy singing all the songs they were continuing to sing the songs even like into the inning wow yeah well i saw they went on getting rowdy the the great uh cop slide yeah our iconic landmark of boston yeah i mean listen we uh we have a lot to offer here um i saw uh people were surprised by our mexican restaurants giving out free uh tortilla chips oh yeah the uh i was hearing that the japanese fans were not ready for the free appetizer yeah they were getting they were kind of getting full on the chips yeah listen that's what happens man when you go out for mexican food you get full on the chips and then And you can't enjoy your fajitas.

24:05I know. That's a lesson that I think all of us have learned at a very young age is, you know, you can go crazy on the chips, but you got to stop after a basket or two. Yeah. You can't eat all the chips and salsa. Otherwise, you're just, you know, you're not going to be ready for your maintenance. Yeah. You're eating so many tortillas. That's right. Yeah, exactly. So that's a rookie behavior. But listen, that's what happened when they're traveling over here. I had some people were upset with me for criticizing British cuisine on our last episode. So I will only say that the food of Ireland and Germany was amazing.

24:34and that I loved it and that I wouldn't say that your best restaurants would be average Greenpoint establishments. I wouldn't say that. And you wouldn't say that you got food poisoning right before you got there? And I wouldn't say, I wouldn't let them know that I got food poisoning, yeah, from Frankfurt, sort of a Japanese restaurant. But that's on me. Oh, hell no. Don't eat the sushi in Frankfurt, Germany. That's on me. I made a foolish mistake. Did you get sick on the flight? Oh, yeah. It was incredibly nauseous. I almost threw up on the flight. Oh, my God. Yeah, it was a real fucking nightmare.

25:02But I'm back in the greatest city in the world And I'm back in Mom Donnie's New York City. And all is right in the world. It's 75 and sunny. The Knicks are champions. And yeah, we're here. And we should talk about the Mom Donnie RFP. The RFP is the hottest one in the city. Yeah. Are you familiar with New York City Groceries? I am. I'm familiar. It's a new initiative from the Office of Mayors, R.M. Mom Donnie. It's trying to bring down the cost of everyday groceries and household stables in New York. They'll consist of a network of five city-supported grocery stores, one in each borough by the end of 2029.

25:34The first store is expected to open its doors in late 2027. All they need is a branding and design studio. So this dropped and yeah, it became the hottest RFP in town. Oh, wow. For our New York-based design agencies. And yeah, it's hilarious and amazing. Did we submit? We did download the PDF. I will say that. I did take a look at the RFP. It's quite long. It's got a lot of length to it. It's got a lot of legal language to it. And yeah, we might have to submit. I did see some... Shout out to the person in the comments. I got to find that person who said that many people are saying that Center is the greatest to ever do it.

26:20I didn't pay that person to post that. They tagged us? They did. Of course, they said Center is... Many people are saying. And then, of course, I had to jump in and say many people are. so shout out to seven locks brands aka patrick murray he's the guy who shout to patrick i don't know this is patrick he said many so immediately zaron posted his instagram post about this rfp immediately like jessica walsh oh dream job for us at n walsh and order like let the games begin and jolene shout out to her working assembly we got you and you know everyone is like yo we want every new york design this is a dream project um and so that to me became the fun part was like the comment section of this thing.

27:00And I didn't want to go like, higher center, we're the best in the world. So shout out to fucking Patrick because he was the one that posted many are saying Greenpoint-based center is the greatest to ever do it. And then I then jumped into the fold there just saying that, confirming what he was saying that many people are indeed saying that, which shout out to him, shout out to that legend. I do not know him. So truly shout out to Patrick. Yeah, where's this energy about pitching, killing our industry? Yeah. Well, it's paid. No, no. I'm messing around. I'm kidding. It's a paid project. It's a joke, Alex.