www.wicked.com

0:00Yeah, I'm trying to go to bed at like nine these days. genuinely like if i'm in bed by nine and i fall asleep by 10 it's pretty fucking perfect because then i wake up at seven and then i'm getting that fucking nine yeah seven's nice that's nine fucking hours of sleep that's real strong it's pretty good although i did wake up a couple times in the night last night because i think when you get too much sleep your body's like you know wake up and be like hey hey hey hey i'm ready to go and you're like oh it's five I'm not ready yet. Just get some mouth tape. I'm scared of mouth tape too. Why? I just, I feel like I'll - You're scared of the unknown.

0:38I'll never wake up. I'll be - No, it just makes you breathe out your nose. Yeah, I don't think I can do that. Which is the best way. I don't think I can breathe out my nose. Are you a mouth breather? I'm a mouth breather. You'll start mewing. I know. I think it would be good for me, but - You've been saying this, you gotta mew. I don't breathe that well. I'm just gonna put it on the record. I'm not a great breather. I got a book for you. It's called Breath. Okay, okay. which just came yesterday. Yeah. Wim Hof? I don't know. I don't think it's him. Okay. Yeah. It's another guy. Breathing is on my list of things that I would like to get better at.

1:07Yeah. So maybe I should read this book. Work on your breath work. I think it's sleep, you know, like sleep, diet, exercise. These are things that I'm, I'm, I'm, I'm making big strides. Yeah. Big, huge improvements. Breathing. I'm telling you, you got a mew. I don't, what is mewing have anything to do with breathing? it helps you breathe out your nose okay if you got your tongue sucked up to the roof of your mouth you're not breathing out your mouth that's your mouth closed yeah that's anxiety that's what i got my anxiety when you put your tongue to the top of your mouth all the time do you know about that no yeah that's an anxious thing no it's mewing if you're mindful about it and you suck it up and makes your jawline better yeah that part i know but like i need to do it all day just so i breathe better you start off and it's like you know whenever you think about it and then next thing you know it's becomes a little ingrained do it you don't even realize you're doing it okay breathing

2:09three two one what's up nothing how you doing great uh you've been are you responsible for the Prospect Park fire. You were just talking about how you were biking around Prospect Park evening. You know, are you the culprit? Yeah, I was going too fast, creating too much friction. Yeah. Must have caught a spark. Fucking burned down the place. No, I'm not. It's crazy. It was on Friday night, you know, they had a big-ass fire. Did you hear about it? I did not hear about this at all. I was out of town, so I missed it completely. I was out of town, too, but we were tracking it, yeah. We were actually tracking it in the car.

2:47So what happened? There's just a fire. It's been very dry. I don't know if you've noticed, but it hasn't really rained here in a while. Which is, I mean, it rained Monday morning. Yeah, it did. But it's very dry. And yeah, optimal conditions for fire. Yeah. 81 degrees on Halloween. Yeah. That's what they're blaming. Global warming. It just ain't right. Joe Biden. Yeah. All this. Not great. Did anyone get hurt? There was a minor injury or a handful of minor injuries to firefighters. Okay. About 100 FDNY people it took to get it out. Yeah. It's a lot. I mean, it's wildfire. Wildfire. You would never think that.

3:33Who would have ever thought there would be an urban wildfire? No, in Brooklyn. Yeah. The photo's kind of sick. Oh, yeah. It's crazy. Yeah. It's right by the dog beach. Yeah. It would make for a good Bonnie Bear album cover. You know? something something uh moody set the set the vibes right you know some sort of brooklyn wildfire wow yeah it's beautiful i can already beautiful metaphor song yeah uh kevin are you gonna be uh i haven't seen you in a minute uh what are you talking about yeah no it's been a while what at least a week two weeks a couple days your hair grows so fast dude it's crazy like when i sit at this podcast i sit and i like i i stare deeply into your eyes and then every time i'm like man this this this hair is just you were you were i'm on steroids you were clean shaven like bald on halloween which is what 12 days ago and now you already have a full like a full hair up top you could start uh gelling that well the the top was always the top was a seven Oh, okay.

4:37Yeah. I didn't take it all the way down. You looked pretty clean though. Yeah, I showered last night. Did we talk about how you won a contest as the Rizzler? Oh, no, no. No, we should talk about that. I won a costume contest. Well, yeah. Congratulations. I went to a bar with some friends. Yeah, absolutely. I did bring the boom. You brought the boom. Went to, fuck, Old Stanley's or some shit in Ridgewood or Bushwick or something. My friends really wanted to do the costume contest. Okay. I didn't care. Yeah. This was November 1st or 2nd. Yeah. Oh, my God. Halloween's over for me. Yeah, way over.

5:14But as I complained about putting my costume back on, I did realize that it was a T-shirt and baggy shorts. Yeah, not a tough costume. And I have nothing to complain about. Yeah. And I had some friends who went all out. My friend Ian was a pirate or something. Shout out to Ian. He was a pirate? or something, I don't know. He said he was Russell Crowe. I think it was supposed to be a couple's costume, but his girlfriend's costume got stolen off the porch or something. All right. But he was very accurate to the era. He had some fucking... He had some pants. He had some pants? I don't know what they were called.

5:56Pants? They were very accurate to whatever era he was supposed to be. A lot of effort in the friend group. They put a lot of effort into the costumes, and I roll up in the Rizzler outfit. It's just you in a Rizzler t-shirt. Yeah, and big Jordan shorts. And they had a little show-off moment where you got to - Go on stage. Yeah, you got to do a little walk, show off. Yeah. And I was just doing my Rizz face. Yeah, that's what took at home. And the judging system was on a clap-o-meter. Okay. And I got no claps. Oh, wow. I got silence. People were not fucking with it. And then shout out to the bartenders, the staff of the restaurant or bar, whatever it is.

6:49They advocated for me and I won most original costume. Okay. So I got a little trophy. Oh, nice. A little skeleton trophy and I got a free shot. Wow. Wow. This is redemption because last time we were on the podcast talking about Halloween, you were talking about how your costume was a disappointment because you had to explain it to so many people. Sign of a tough costume, I think, generally, when people are like, what are you? Can you explain it to me? Well, yeah, I just was kind of sick of explaining it to people without culture. Yeah, exactly. People don't know the Rizzer. Yeah. Disgusting. Gross.

7:23And then this is grand redemption. Yeah. You took home a trophy. and I'm happy to hear it. It was worth it. Yeah. No, in the end. In the end, it was worth it. Yeah, sweet, sweet. I have two Rizzler shirts now that are probably... Yep. I don't know if I'm going to be wearing them anymore. Yeah, you got six weeks max on those Rizzler shirts. I would actually... You think he's going to fizzle out? I think he's already fizzling out. What's he going to do? Because he's at school. Yeah, yeah. I mean, he's... Let him live. Yeah, but what's he do next? He's got a... He's going to keep making videos, dude.

7:58Why does everything have to be this like, oh, you got to level up and level up and level up and level up. Why can't we just enjoy? Yes. Why can't we just enjoy things how it is? Because that's what we do here. We build people up and then we break them down. That's not what I do. You know? And then, no, I'm saying us as a culture. And then we maybe build them back up again. Oh, remember this kid? He was the Rizzler. You feel old now? When he's like 25. He's at college. He's probably going to rock. He's like a great kid. yeah the video where he's behind the curtain will never not make me laugh when he's just kind of like the father I guess whoever the guy that's like an OG video it just cracks me up even thinking about his face it's just genuinely a good time it's fair but I do think all good things must come to an end until we bring them back we should probably taper our Rizzler talk No, I know.

8:54Why? I think we should do a graphic. How many days since we've talked about the Rizzler? It's a lot. A week. It's never gone over. It hasn't gone over seven since. I've had people come up to me, or at least on DMs, send me a message, and they're like, love the podcast, big Rizzler fan. That's our main point of our podcast. They should know. We're putting them onto the primo internet culture. That's true. What do you got now? Who is the next Rizzler, I guess? Who are we looking for? I'm trying to find the Rizzler within. Okay. I'm doing some personal work. Okay, that's good. A little last TikTok?

9:36Oh, yeah. Trying to lower the screen time of the reading time. I just balled out on thrift books. Spent like 90 bucks on books that are about meditation and breathing and eating. Wow. And mindfulness. Wow. That's what I'm fucking on. Trying to work on my body for ski season. Oh, yeah, yeah, yeah, yeah. This is big. Kevin is starting to. Very stoked. Yeah. Kevi Shreddy. Yeah, I'm ramping up. You're like Mariah Carey. You come out of the frozen sort of ice, and then we'll see Kevin once a week at work. Yeah, definitely. He'll be taking some personal days, some sick days. Yeah, you'll be lucky. You'll be lucky to see me.

10:19We'll be so lucky. I mean, Kevin, you and most people around this time of year start to think about new year, new you. You know, the holiday seasons, it's tough to stay in shape. I've been feeling this a little bit. Weather is colder. My 40th has come and gone. I needed a new goal. So I signed up for the New York Marathon. Oh, yeah. Yeah. It's something I've always wanted to do. It's something that I have not felt in good enough shape to even attempt to do ever in my life. and I feel like I needed something to work towards and also what better time than the present. Yeah, that'll be great. Yeah, bucket list goals, I feel like are, I don't have too many of them.

11:03Yeah. And this is on there. So yeah, no better time than the present. Definitely. You should, I rode the marathon route. Okay. The morning of the marathon. No way. I got up very early. Okay. Ripped the absolute living shit out of that. 26.2? Yeah. What'd you do? um do you know the time uh actually we it wasn't 26 points it ended up being longer because the cops wouldn't let us on the queensborough bridge yeah yeah we had to backtrack yeah well some people whatever yes anyway you should uh it's a long you should over index a little bit on your training because there's a lot of elevation it's a lot of run yeah yeah there's a lot of hills you're going yeah it's surprising amount of hills yeah you wouldn't really think so i've heard that yeah just not great keep it in mind not great i mean 26 miles is a fuck ton of miles i'm i'm starting to definitely it's starting to sink in what i've kind of uh committed to and i think i'll be able to get there like i think my uh training over the last year has made me believe that definitely if i put my mind to something and i set a goal i think it's mental i think it's mostly mental well just do some do some you know hills because you're gonna need it you're gonna yeah I've heard on Good Authority as well that it's probably more – it's a difficult one.

12:20Yeah, the weather was perfect this year. So that's another thing I'm nervous about or hoping for is if you get that type of weather, it's an enjoyable day. Everyone's outside. Everyone's cheering. You got music. New York comes alive. Anyone can run the New York City Marathon in the sun. That's right. I know. I'm worried about a rainy kind of cold day. No, that's even cooler. That's when the real dogs come out. Yeah, I don't know that I need more. adversity on a 26 mile run. But yeah, I'm not training just yet, but I'm thinking about it. I'm thinking about it, but I'm going to do it. Maybe I'll go to Mark Wahlberg's new gym.

12:56Oh, that'd be great. Municipal Gym, a fitness recovery. That's what it's called. And we have a quote from him, which I really appreciate here. The first time in history that luxury and serious fitness meet. shot at equinox shots fired equinox could never uh basically it's opening in nevada recovery rejuvenation therapy juice bars cafe retail stores only the best vitamins and supplements for you big crazy collapse pretty sweet actually i fuck with this yeah you're in Bro's just making like, I mean, he's just, he loves working out. Yeah. And he's just making a place that he wants to go hang out.

13:45Yeah. I fuck with the vision. We've talked about his schedule, right? He wakes up at 2.30 in the morning. Yeah. And then he prays and then he eats breakfast at 3.15 a.m. It can't be healthy for you. I mean, you're certainly supposed to rise with the sun and sleep. He works out from 3.40 to 5.15. Two things. One, that's so fucking early. And two, that is a long ass workout. Well, have you seen his body, dude? He's putting in the work. I will say. He's not sitting at a computer all day. I think Wahlberg is a guy that probably has like 30 businesses, right? He's got the burger place. He's got probably multiple production companies.

14:22He's making money off of all these shitty movies he makes. Of course. And this one kind of makes sense, right? I'm actually surprised he didn't already have a gym. Yeah, this could just be a passion project for him. Yeah. He said, giving insight into what fitness customers can expect from a municipal gym, mentioning his early morning training regime that went viral, the 4 a.m. club. Yeah. We'll be training together. We'll be showing people what they are capable of doing. I'm going to document all of your success. We're going to create a new platform where people get the recognition they deserve for the work they put in.

14:56I'm fired up. Yeah, dude. I'm about to run through a fucking wall. Yeah, 4 a.m. Maybe just go out to Nevada and start training, Alex. Yeah. Get some desert training. I think you're right. I think I need to start training to go to this gym. Don't forget to stay prayed up, though. Yeah, that's true. I got to wake up at 2 to pray. What time does he go to bed? Ooh, 7.30. That's not enough sleep for me, I don't think. 7.30 to 2.30? I mean, I guess that makes sense with daylight savings if it's getting... I mean, 2.30. 2.30 is insane. You should be sleeping a little bit longer. 2.30 a.m. is insane. Yeah, this is crazy.

15:30I think the earliest acceptable time to like willingly, like if you don't have any other priorities or like if you're not like going to late work or early work, you just have your own free will. I think 4 a.m. is probably the earliest you should be waking up. He works out twice in this schedule he has for himself. Yeah, because he's fucking shredded. If you want to look like Mark Wahlberg, you got to work like Mark Wahlberg, dude. Yeah, he doesn't have any time for. He doesn't really work in the schedule, which is pretty sick. He's got family time from 11 a.m. to 1, which is also the same time that he has meetings and work calls.

16:09And then he's got another hour of work calls. This dude works two hours a day while also being with his family. So this is aspirational. He's got his priorities in line. No, I mean, this makes a lot of sense. Like I said, I'm pretty surprised that he wasn't in the fitness business already. I'm sure he's had some deals or some partnerships. Municipal is the premier fitness apparel line. Oh, I was going to say, what's with the name? That's the - Yeah, you don't know Municipal? I don't know Municipal. Is that a brand? Yeah, you got to stay prayed up, dude. Oh my God. Is it the workout clothes? Yeah.

16:45Oh man. You know it. I have some. You're right. He's kind of making those weird videos. Okay, yeah. Just makes a bunch of bad basics. Municipal. I don't know if they're bad basics. I've never worn them. No, me neither. What is the definition of municipal? Relating to a city or town or its governing body. It doesn't matter. It's just vibes, bro. It's just a vibe. Yeah. Yeah. I'm not, I don't know. I'm not here for the clothing line. I think the clothes look bad. I'm not. I'm not feeling this. But I think the gym, I mean, it makes a lot of sense. Yeah, I guess I got to go out to Nevada. Yeah, I'm a line mark.

17:25I'm down. I want to be in the 4 a.m. club. Oh, speaking of, we should probably say this now. Who do you got? Tyson or Paul? Oh, my God. Tyson. You got Tyson? Yeah. There's no way that Tyson wins this fight. I'm happy to take the other side here. I don't see Mike Tyson falling or playing the little Paul games. He's 58 years old, which is actually... Yeah, but he's one of the greatest boxers to ever live. Yeah, but... He's still got it. Jake Paul is 27. That's such a big difference in age. Jake Paul is a fucking wimp on steroids. I'm actually surprised by Mike Tyson's age. Maybe it's because I'm getting so old, but like 58.

18:08He's right on the cusp of maybe being able to fight. Like I thought if you would have asked me like how old is Mike Tyson? Have you seen any videos of him? What? Of him going at it again? You still got it. No, people fall for these videos every single time. every time Jake Paul fights someone, they're like, oh, did you see the videos of the guy he's fighting? And then he gets in the ring, and you're like, oh my god, why did I fall for those videos? He's always fought scrubs. That's what I'm saying. You think Mike Tyson's a scrub? No, Mike Tyson in his prime. Are you going to go on record on Mike right here?

18:37No, I think he's... You're calling out Mike Tyson? I think he's 20 years past his prime, and I think that matters a lot. I disagree. You're going to bet on it? I don't think you could just go into a training program at 58 and just fight a 27-year-old who is not a professional boxer, but very close. He's the Brawny James of boxing. You know what I mean? He's not really a professional, but he can play. He's close. I wouldn't say he's the Brawny James, but... Jake Paul is not a professional boxer. He's a... I mean, I guess he technically is professional, but he's not at the level of a professional champion.

19:17I feel like I hope Mike Tyson eats his lunch. Again, I agree. I wish he would, but I just don't think that like Jake Paul, 27. Jake Paul's got to lose too. He's got to lose one. No, he does. But I think if he wanted to lose one, he'd fight a real boxer. Mike Tyson is a real boxer, dude. No, he was a real boxer. I know, but that's why he's fighting him because Jake Paul is not at that level to fight an actual real boxer in his weight class. There's a Netflix doc. I'll probably watch that. It's a doc? It's like a 24-7, like HBO sort of behind the scenes of training, which, again, I'm not proud that I'm going to watch it, but I will watch it.

20:00Yeah, it'll be fine. And then the fight's on Netflix on Saturday. On Saturday? Yeah, it's this week. Interesting. Interesting. Yeah. I might tune in. Yeah. I mean, is Tyson favored? Who's favored in this fight? I don't know. I don't know if any reputable book allows you to bet on him. Really? Yeah. Interesting. I just... I would guess that Tyson is favored. Yeah, I think he is. Yeah, he is. I just don't think it makes sense. Oh, speaking of reputable books, I got served up an ad for this website platform where you can gamble on like... The election? Yeah, the election. Is it Kashi? Yeah, it's...

20:44Or Kalashi? or Kalshi, whatever the fuck it is. But you can bet on average gas price till the end of the year. It's insane. A little inside baseball here, Kevin. I spoke to them about two months ago about doing their advertising for the election. Yeah. And we turned it down. At the time, we were just too busy. And they had no time. They were like, oh, we need to get our creative ready for the election. I was like, it's in two weeks or whatever.

21:14I thought it was a cool idea. I mean, it makes sense that you can bet on things that aren't sports. Yeah. And I just don't know how they became the sort of brand, but apparently$100 million were wagered on election night. That's insane. Which is pretty fucking crazy. That's wild. Mm-hmm. Betting on real life stuff is kind of, I don't know. Yeah. I honestly, I trust the integrity of sports more than I trust the integrity of some of that market manipulation type shit. Yeah. Yeah. Sorry. Jake Paul is favored in this fight. Tyson. Oh, really? Yeah. Which I think, again, I think that's the right move.

21:52I'm putting a paycheck on Tyson. Okay. I think in Tyson's prime, he is 50 to 1. You know what I mean? Like he is, it's not even remotely close fight. I don't think Tyson is going to win this fight. I just think he's too old. I think he's too old. You think Tyson's going to go out there and let himself lose? I think people are... Jake Paul? Yes, yes, he's going to take the bag. And I think you're just, I think people think the name Mike Tyson, and they picture the baddest man on the planet, you know, fucking knocking people out and just absolute dominance. He's still bad, dude. That was a long-ass time ago, though.

22:30That was so long ago. He's still bad. Yeah, I don't think he's got this. I think Jake Paul knows exactly what he's doing. He is fighting yet another person who has a name or something that could drum up attention. I think people will watch the Netflix show. I think people will watch the Netflix fight. And this is everybody wins. Tyson will get a bag. Jake Paul will post more dumb Instagrams. And everyone will eat more Lunchleys. That's Logan Paul, right? Everybody's going to wear his W. What? Oh, the W deodorant? Dubs, yeah. Yeah, no. What a great brand. Amazing. Good for everybody. I'm happy for everybody involved here.

23:10Yeah, I'm sure there will be a lot of W logos everywhere. Yeah, no, I'm sure. Yeah. Someone's got to buy that stuff, right? I'm sure that a lot of people, I'm sure a lot of impressionable youths are buying that brand. Yeah. Kevin, we've got a rebrand. Rebrand of the week. It's A &W. A &W counted as a fast food hamburger chain. Have you ever been? No. Me neither. I think of A &W as a soda company, but it's a chain, right? They do both. They do both, obviously Root Beer, but I know them more for the Root Beer than I know them for the Root Beer. Well, they're rooted in Root Beer. They're rooted in Root Beer?

23:49Yeah. And who did this rebrand, Kevin? Because I am looking on brand new, and it was done by Rethink. Not familiar. But are they, let's see what they're there. They did rethink it. They did rethink it. And it looks like they did a nice job, right? It's fun. They brought in some fun colors. They brought in some Seraph-y, warm typefaces. They made some better photos. What else did they do? They made some illustrations. In the spirit of modern heritage, they updated the mascot, which is really nice. The pantsless mascot. I believe we've talked about him before. Oh, yeah, that's right. Um, yeah. Didn't put pants on him.

24:35No. Why would you? I don't know. I mean, he's wearing a shirt. Yeah. He's a great mascot. That dude. Yeah. What's the line on, uh, when, when do we need to give mascots pants? Yeah. No, mascots don't need pants. Uh, yeah. But they need shirts. I think here's what I'm going to say about this. I think we're getting to a place where this style and this type of design just feels like the norm. It looks good, but I just don't know that it's memorable or distinct, which I think are critical parts of branding. And I don't think anyone would look at this and say this is bad design. But I think as far as branding goes, it just feels like Burger King adjacent.

25:30and it's a burger place, right? So, I mean, I think it's a nice job. I think they've made all the right moves, right? They took the mascot, they cleaned him up, they made him simpler, they kept the no pants on, they animated him a bit, they brought in supporting characters, they brought in cool typefaces, they brought in nice warm colors, they did the thing, they did the refresh. But I just find it to be a little referential. Sure. And I think that's fine. But I just don't know that I'm like, oh, my God, did you see what they did? It just feels like, you know, it's a nice update. Yeah. It's a bit of a slow week.

26:25So it's a bit slow week. But you know what? Again, like I think we need to talk about it. Like this is what this is what happens in design, right? When a project like a Burger King comes out and it nails something and it gets a lot of attention, a lot of awards, a lot of people, eyeballs, et cetera, then you get your other chains that are going to be inspired by it. And I think that's the story here is like good branding sets trends and that is okay, but it doesn't necessarily make you stand out against those trends when you're the third or fourth or fifth fast food establishment that kind of has a similar aesthetic.

27:20But I think it makes sense. I think the colors and all the sort of adjustments that they've made look nice, but I don't know. I don't know if it feels unique or special. But I've never been to an A &W. And I don't see any updates to the root beer, which I love root beer. You, not so much. No, you're not a huge fan. I think root beer is on my Mount Rushmore of beverages. That's gross. Yeah, it's up there. I know your burps smell crazy. Dude, I mean, it's just a delicious drink. I think if I'm at a restaurant and I'm having dinner, I could have a cocktail or I could have a root beer and I'll be equally as happy.

28:13and maybe that makes me a baby. I didn't say that. I'm just saying. The Great Roop Beer, his name, it's a bear. Yeah. Great Roop Bear. Yeah. That's great. Rudy, for short. Oh, wow. Was introduced in the 1970s. Papa Burger, Mama Burger, Baby Burger, and Teen Burger. Nice. Nice. Yeah, so... One big happy family at NW. They flattened. They flattened, and they brought in some serifs. Oh, they upgraded them. And they upgraded their Rudy. We love a mascot. Yeah, the mascot is really fun. Yeah, they need to just probably lean into the mascot. Yeah, I agree with that. Kevin, we already talked about the marathon, but let's talk about it again.