Gaurav Misra: Building an AI-Powered Creative Studio

31:20and we saw like that evolution from like dancing videos to like talking videos and then people like actually expressing themselves and sharing opinions and stories and things like that. And I think what got us excited about that was that for the first time like in the history of the internet, people were able to really express themselves on a new level and things went viral, not because of the visual or aesthetic nature of things, which was kind of the case before, but more for like people would go viral for their personality, right? And so if you We can see body language and facial expressions and just the level of information just was elevated like never before compared to text.

32:07And that was new and it definitely was exciting because of that. And so our initial take was like, hey, let's actually build, we're going to build a social network or something like that. And we would start with sort of the creation tools and then use that to bootstrap some sort of network or something like that. but that's kind of what got us excited i mean of course things were going great at snap like you know it was a amazing place to work amazing people uh but i think i just wanted to do something and it felt like the right time um and yeah it just yeah it's just a feeling i guess so you you and dwight you decided to do this together maybe talk a little bit about that because you made a point earlier of saying you worked with Dwight, but not that closely.

32:57You didn't know him that well. How do you guys end up then co-founding something, which is about as close as you can get to another person that's not like your spouse or family member? Yeah. I mean, so we actually, we did keep in touch quite a bit after we both sort of left localytics. And we both obviously ended up moving to New York and we would catch up like every couple of months and like get dinner or whatever or drinks and just like throw out ideas of what to build and what's what could be cool and what's interesting uh but it was always the case of like oh well it's not the best time for me and then oh yeah it's not the best time for you okay i get it right like and so like that kind of continued for a long time until 2021 when the when the stars aligned i guess and and and what is the idea behind the initial social network that you guys decide you want to build is it is it similar to tick tock or is it something else completely i think we wanted to focus more on the communication aspect right like just like i think we were not sure exactly what it was going to be to be honest but just that we wanted to focus on talking videos and get people like you know either talking to each other or something like that you know so that was just the general gist of the idea that's all we really had and we were experimenting with like community apps and like video communities and things like that uh that was like the first uh couple of weeks we did that um and captions actually was created in that time as well got it what is a talking video and sort of what's the what's the origin of that where does that come from that behavior yeah i mean i think so it's a video in which someone is actually talking basically right and that could be a voiceover or it could be you know someone talking with like a talking face video basically and um it's something that i think really gained popularity post tiktok i think it's actually something that originates from tiktok a little bit um because before that like videos were just like you remember how like videos used to be just like someone zooming into food, like that was a video, right?

35:08Or like someone panning across a landscape, another video, right? Or yeah, that was the nature and extent of videos before that. Like no one ever said anything in a video, right? People would just like kind of zoom and pan into things basically and maybe write some text on top of it, right? Which was a Snapchat thing, I guess. But the talking video, I think, really took off with TikTok, especially at the scale that we see. I think there were probably other companies doing similar things like Loom. It's kind of like talking videos in a way, but for different use cases, right? What do you think the TikTok use case is of talking videos?

35:48People are taking landscape videos or food, but what are they trying to do with talking video on TikTok? And why did it happen on TikTok, I guess? Yeah, I think it happened in TikTok because TikTok was the only platform where the default behavior was to wait and watch, right? Like by default, anything that comes on your screen, you're kind of like, oh, TikTok, the for you page chose this for me. It must be good. I'm going to watch a little bit at least, right? And so you give everything a chance. Whereas before that, every platform, including stories, like the default was skip. So how a lot of people consume stories is like, skip, skip, skip, skip, skip, skip, skip, skip, boop.

36:28That was interesting. Go back. All right. Skip, skip, skip, skip, skip, skip, skip, skip, right? Like that's how people consume stories, right? Whereas TikTok, it's like swipe. You're watching, you're watching, you're watching. Oh, it's not good. Okay, next. Right. And so it's a complete shift, right? It's actually like one of the most amazing innovations in many ways, right? It's almost like a platform that's just like constantly running ads and everybody is making ads. and all these ads are competing with each other, right? That's basically what it's doing. I was just going to say that. It's a great analogy because, I mean, per your point, you know, the default behavior is sort of look at the video and decide if you want to consume it.

37:06And so if you think about how that drives the creator's incentive, their incentive is to basically win you over in those first few seconds, right? Or the first second. And so how are they going to do it? I mean, I think per your point from a few minutes ago, they're going to talk to you. They're going to talk to you and they're basically going to try to win you over. Totally, yeah. It's a sales pitch. It's a sales pitch. It is, yeah. And personality and all that stuff really comes through. And the minor things really matter on platforms like TikTok, right? Because all these things are competing on a global scale of content, right?

37:35Like there's just everybody making content. They're in constant competition and TikTok's algorithm is constantly looking at the top performing in all these different metrics, finding the best of the best, surfacing it to more people, looking at their performance, finding the best of the best, surfacing it to even more people, right? And that's just a constant loop that's running and incentivizing everybody to optimize, like, how do I really best connect with the audience, have them watch, you know, whatever video they're making as much far through as possible. So that's the game, right? And so, okay, so talking videos happens.

38:13You decide to build this product, maybe a social media company at some point, or social media products, how does that lead you to the product that you have today? Like, how do you end up optimizing for creating talking videos, I guess is the question. Yeah, so I think that was the big question for us, right? Is how do we make a talking video platform is what we were thinking at that time, right? And so we thought, let's start with the tools, right? So when we thought about the tools, we were like, well, let's start with something we can do for talking videos, right? Where people can have it easier somehow, right?

38:45And so that's where the idea for captions came was, oh, let's have maybe automatic transcription, right? Because that's not something that existed at that time. I think a lot of people forget that TikTok, Instagram, like nobody had that at that time. It didn't, you know, exist in the form that captions made it, where it's like appearing on top of the video and stuff like that. And so a lot of people at that point, there was a movement around accessibility and a movement around like, you know, people would sound off and I want to understand what they're saying. And so a lot of people would manually do that.

39:23You know, they would manually put all those words and there was been an hour, like a whole hour doing that manually. Transcribing their own audio. Exactly. Yeah. So, you know, we kind of noticed that we saw that we're like, hey, perfect. this is the place to begin because it caters to talking videos is the perfect thing to start and we made it you know made the app i think it took like a couple of days to put together the first version launched it and kind of went to sleep and woke up the next morning and it was at the top of the app store so that was a surprise oh my god yep it took you three days yeah very fast yeah i mean I remember just calling Dwight and being like, oh my God, there's like, you know, 600 videos an hour being made.

40:06Like, did you do something? And he's like, nope, I didn't do anything. And yeah, it just did that like crash your servers. Like, I mean, were you ready for that? Yeah. I mean, the app was very simple at that time. Like we had no service. There was no backend. It would just call directly into Google APIs. And I mean, the bills went up and we hadn't raised money so i was paying like ten thousand dollars a month or more out of pocket but it it didn't like there were no servers so yeah nothing could crash basically um it was quite a simple app really and that was the beginning right and that's kind of where we got interested in like oh we can solve problems in video creation and use you know ml in different ways or you know design in different ways to solve them uh and we got really excited about the talking video space obviously after that we got even more excited right so that's kind of where things started off and when was this this was um 2021 like early 2021 probably yeah and was this the first thing you tried so you see you were like okay here's this problem transcription three days build it boom top of the app store yep it was the first thing we tried and actually we were doing sort of vc pitches at that time.

41:23So the timing was absolutely perfect, right? Because in the middle of the pitches where people were starting to question like, well, is this really going to work? We had something to show off like, wait, it is working. You can go check it out. Right. So that helped us a lot. Wow. What a story. I mean, it's so rare that that actually happens. And are you like, while you're pitching, are you pitching the social media side too? And he said you want to start with the tool. Yeah, we are pitching exactly that. But I think people would obviously question like as I would, if anyone told me this idea, right?

41:57It's like, okay, sure, maybe if you pull off the tool, which is pretty hard to begin with, you know, how do you even make that into a social network? That's a whole other challenge, right? Right. It's hard to actually believe that, right. And so but people are getting even stuck up on like, well, actually making a tool is pretty hard. Yeah. And so the timing was absolutely perfect, because we could then show like, hey, wait, actually, we did make a tool and it is working wow okay so you so you have this like success out of the gate you said it inspires you to now want to solve these other problems where do you go from there it's just you and dwight at this point it was yeah me and dwight we had a contractor uh who actually is still with us um nice uh who's awesome yeah he's in the canaries uh the canary islands that's awesome so where so where do you go from there i mean the thing is exploding you're raising money yeah i mean then we set on our on our path to make a social network which oh you did basically we did yeah we did and that lasted about about a year or so um we spent a year you know really trying every possible idea trying every possible angle and i mean the bottom line is it's really hard i think you know everybody knows this and i think we knew it too but we really wanted to do it right so uh hard to blame us for it but we we pivoted to doing more photo stuff at some point and that started to really work um so i think there was also a little bit of a movement at that time around like instagram was becoming more video and so people were like well where's my photos right like where do my photos go and so there was a need building that we could see on like platforms like TikTok and stuff with people talking about, you know, well, where do photos go?

43:45Right. And so we started doing photos for a while that worked fairly well. We had like a US only app that we built for photo sharing and that took off. And, you know, we hit, I think we hit like 50, 60 ,000 Dow in the US, which solid, you know, and yeah, totally. And so we ended up going and raising a series a on that actually um which was like early last year yeah and at this point is the is the talking video tool still happening it's like running off to the side while you're building the photo app it is it's there it's kind of sitting there and we actually you know we're a little bit worried because it's costing money right yeah yeah like it's not a lot like $28 ,000 a month or something, but that's a quarter million dollars a year, right?

44:40Yeah. It's not nothing on a seed company's balance sheet, right? And so we were debating whether we should just kill it, which was, we discussed for a bit and we were like, actually, we decided, you know what? Yeah, let's shut it down. so when i went to actually go shut it down i had this like random idea of like why not just put a paywall and that way if and the paywall will block the entire thing and so if no one pays then it's essentially shut down right right for all purposes and if people pay then it'll pay for itself and we don't have to shut it down so we can stop worrying about it and so i put the paywall and I shipped it just like on the weekend without telling anybody actually.

45:32I think our iOS engineer, I told her, I was like, oh, if you see PR coming in from me, don't worry about it. And yeah, and that was it. Then we forgot about it basically. And then we were working on our photo sharing app, which was doing really well. And that's all we were focusing on. And we raised a series A for that app. We hit 50, 60 ,000 DAO. And literally like millions of photos have been posted. Things are going pretty well. After the Series A raise, I went into my account, my personal Apple account, which was separate from the company one. And the personal account had the Captain's app on there.

46:15And I go in there and it's made$500 ,000 basically.

46:23And you're looking at the ARR growth. that is just like going straight up basically with zero employees, just zero people working on it, you know, zero customer support. There were like 1800 open support tickets that no one had answered for six months. Right. And it was just kind of just going. Right. And so that's kind of where we had to really think about, you know, what do we really want to do here? You know, and we got really excited about the original vision with, you know, captions and all the things we had thought about with ML and AI and all that stuff. And, you know, yeah, it kind of made clicked for a second a little bit more of like, you know, this is all the things that I've worked on in my career in one thing.

47:09And it's working. Exactly. Yeah. And it's all of my skill sets in one place. Right. That's fascinating. So it wasn't even like the social network had necessarily failed. Like you hadn't given up on it. You just have this other thing over here that is just clearly working so much better. So, oh my goodness. So how do you then make that transition? Everyone just signed up to do this social app. Like, how do you tell your investors? How do you tell your team? Yeah. So, I mean, we had to, team was, you know, hard in a way, but I think we had the right team. We only were, we were four people at this point, right?

47:47Okay. So, you know, I think people were in the mindset of like, yeah, let's just build new stuff. and we'll pivot and we'll do whatever we need to do. So it was definitely a setback though in a way because there was so much excitement. We had just raised Series A, right? Like people were actually excited about what we were doing. But I think once we had discussed it as a team and like thought about the pros and cons and like we thought about like, you know, what the business model could be for a social media company and like where that could go. And the options were getting more and more limited, right?

48:16Like a lot of companies are still struggling to figure out monetization. They're public companies, right? Right. So, and Apple is not, you know, a friend to these companies either in many ways. So that was definitely heavy on our mind at that time. Right. And so we got a lot more excited about the sort of video space because it was back to videos, the things that we really cared about using ML, like what we really cared about. So yeah, that's what got us really excited. But the team was so, you know, easier in a way. I think investors, you know, maybe we took it a lot more seriously than the investors did.

48:52You know, we went to our investors, we told them and they were like, oh, like, are you sure? Like, what are the pros and cons? Like kind of the classic questions, right? But at the end of the day, they were like, you know, do what you think is right. And if you think this is right, go do it, you know? And we were like, amazing, let's do it then. Was there any sort of hesitation from them around, hey, we signed up for a social network, social networks end up, you know, the winners end up being the biggest companies in the world. like that's what we signed up for or were they just it sounds like maybe they were just like whatever whatever you want to do i think there was i think maybe to some extent they still thought that it could still evolve into that at some point okay um at least in the beginning but and there was some like proving out to be done from our side too that this can work as a business um Um, but I think once we started working on it and the trajectory changed, like almost instantly in an almost like extreme way, I think everybody was on board very quickly.

49:55What a story. Crazy. Yeah. Yeah. It's, it is crazy. So then you, so you go all in on the video app on captions. Um, and initially you're just doing dubbing or not, not even dubbing. You're doing, you're doing captions. Translation captions. Yeah. Translations. What next? Now, how do you start thinking about other problems you can solve? Yeah. So, I mean, at this time, you know, there wasn't really a text-based like video editing app that existed. There was Descript, which was doing more audio related stuff at the time. And so we saw that like as a natural transition of like, okay, how do we make talking videos easier to edit?

50:35Right. So the first thing we did, this was the first things we literally they started working on is making editing word-based, right? Because you're talking in the whole video, you don't even have to listen to it now. You can kind of like scrub through, find the right words, you know, add an image there, you know, cut the video after this word, right? Or whatever you want to do basically. But on your phone, simple interface, very easy to use, right? Low, just low touch, almost like low complexity, few buttons, right? And it was a huge sort of exercise in like progressive disclosure and just like designing things in a way where things kind of reveal themselves to you when you need them rather than all the time you know being present like you don't want like 30 buttons on the screen and like overwhelming choice all the time especially as someone's starting out right you want like limited you know simple to use uh things come up when you need them right so a lot of it was an exercise of designing that type of interface which is very different than any other app that was in the market at that time.

51:37And that's where the real product market fit started. When we started doing the text-based editing, the video editing stuff, but you do it by word, that's where it really took off. And that's where the trajectory just completely changed. Really? Yeah. I mean, what looked like a straight line up before became a flat line after that. It was that big of a difference. Wow. Wow. Was it a specific feature or a specific release that you remember where it just changed? Yeah, it was like a July release from last year. It had all the text-based editing stuff. It had like, you can basically do all of video editing just based on words now.

52:16That's so cool. It's so funny, like, and I think we've talked about this with other guests, but sort of one of those moments where you kind of, before it, you kind of think you have product market fit, but you're probably doing a lot of like the pushing the boulder up the mountain yourself and then you get over that that hump in this case like that july release and you see it actually rolling down the other side you're like oh wait totally now this this is product market wow very true that's so cool so you so okay so you do the text picks video editing and then um what other features do you start to bake in i mean now the captions app has so many features how do you get to those totally i mean so at the end of the day like our goal was to help people make videos, right?

53:00And we've thought about it from really a first principle standpoint and just like thinking about like, you know, forgetting about how things have been done today and what's been done so far and really thinking about how do we provide the best experience for people, you know, and really focusing on our target customer, which is like not the professional, not the person who's already done this for two years, but really people starting out, which we think, you know, is a pretty big market. And so we designed the entire app, everything from like, you know, the idea generation stuff, script writing, all of our camera related features, right, editing features.

53:35And then even on the export side, right, we did a bunch of innovation there on distribution. And so all that was designed to make the process as simple as possible for anybody, right. And at the end of the day, what people come to us for is making videos, right. And so we are trying to build and have built almost every feature that you would want to have to achieve that, right? And so over time, people would ask for things of like what they thought we should have, features we should have, shouldn't have. People even have opinions on like what we shouldn't be doing, right? And so we think of our roadmap in like two different categories.

54:11There's like the public roadmap, which we think about as anything that someone would ask us for, right? If anyone asks us for even a single time, that's public roadmap for us, right? And sometimes there's obvious stuff, like operational, sort of nitty gritty, like people want HDR export or people want the ability to undo and redo or something like that. These are obvious just things in the workflow. And we must do these things. We should prioritize them as what might be most important to users and get them done in the right order. But they are must-dos and they're essentially table stakes to be able to just sit at the table.

54:52Right. And the other thing is everybody will have them. Right. We will have them. Everybody else will have them. They'll be fine. So that's the public roadmap. And then we do the secret roadmap, which is really about, you know, coming up with new things that nobody asked for directly, but we think will like change behavior in a meaningful way. Right. Like when someone tries this new way, they'll never go back to the old way again. Right. Whatever that might have been. Right. Right. So if we can look at sort of user behavior and figure out those places, you know, how can we really change user behavior, simplify things, right?

55:26Like draw new paths and new lines across, you know, places that were difficult to get through for people before. Right. That's been sort of our play of how we use AI specifically too, right? Is to cut through a lot of the noise for people. What are some of those features that you've shipped where, you know, you sort of said going in, this will change the way people do X? Yeah, I mean, eye contact is probably one of my favorite examples because that came out of like, we did a bunch of work on teleprompters first, right? And we were helping people record videos. How do you actually make it easy to record something?

56:02And it's kind of hard because you'll have to memorize the script and repeat this thing and you have to do all these retakes and like, oh, I said it wrong, start again, right? And you have to think about so many things. And on top of that, you'll think about like, okay, I got to be looking at the camera, right? because I want to build trust with my audience and it matters. And so we started doing, we introduced a teleprompter and we were trying different sort of like AI power teleprompters, or I should say just like ML power teleprompters. So they listen to what you're saying, do the pacing automatically, things like that.

56:37That's smart. Yeah. So small things like that can make a big difference. But then people were like, well, it looks like I'm reading. My eyes are moving side to side. It looks like I'm reading. And so we're like, okay, so maybe we'll move the teleprompter right close to the camera, right underneath it. But it still looks like I'm reading. And so then we're like, how can we just get rid of this reading problem? And that's kind of where the eye contact thing came from. And we got immediately super excited about that as soon as that idea came across. and we spent you know a good month or two like building it out testing it and it was like one of our most popular features like we still go viral for it today you know it's been like what a long time since we shipped it right and it still goes viral until today because people are like wow this is actually pretty cool that's really really cool yeah i mean it makes total sense it's like you could try all these different band-aids and hacks to like fix the problem or you just change the output totally yeah just let them read however they want to read right i mean that's exactly really smart um and you're right it does kind of change the way people would think about reading for their videos right totally i'm sure with that tool you can just focus on whatever you have to do to make it easy to read exactly you can put a script to the side like a lot of people like to read from paper right you can do that if you want to you can do whatever you want right and right i I think that's the kind of stuff that just, it's a workflow changer, right?

58:06It's like, and it's hard for any other company that then compete with it, right? If we're building teleprompters in the business of building teleprompters, there's competition in teleprompters. Then it's like, you know, everybody's copying each other's teleprompters all of a sudden. Well, it was something like this. It just completely changes the entire game, right? You don't even need a teleprompter anymore, right? Yeah. And recently you announced LipDub. Talk a little bit about that. Yeah, so this is something we've been working on for a while. We actually started working on the dubbing, the lip dubbing technology, right about that time when we were doing the eye contact thing.

58:39We actually started looking into what was available, what the research was so far. And it was pretty limited at that time. I think it's kind of accelerated since then quite a bit. But we started working on training sort of our initial models back then. And over time, we've had to evolve and evolve a bunch. and build these things over and over again from the ground up to be able to get to the point where we are. So to give you the context, LibDub is an app and it's a technology as well, right? Which is able to basically take a video in one language and then convert it to a totally different language and make it look like you're actually speaking that language.

59:26and you know I think what got me most excited about this is because I'm actually like I love languages and love like learning languages and things like that just from my background and stuff and so seeing something like this it's like just so amazing to like see yourself speak like a totally different language that you wouldn't expect right and the use cases that come to mind with it you know obviously with dubbing you know you could think about like creators you could think about film. You could think about all kinds of different things. So we were just really excited about this application. I think one nice thing about this application too, is that it's generally like a, it's like a net positive for the world.

1:00:04Like people just get more connected, right? And there's limited abuse potential, which is amazing for this type of technology, right? It's like an opinionated product. And so, yeah, that's, you know, that got us super excited about it. That's awesome. And what are you seeing people do with it most? Is it the creator use case? Is it, I don't know, communication, people being able to have a conversation but not speak the same language? Definitely. I mean, I think we're seeing a little bit of both, but maybe more on the communication side even than we had expected. Oh, wow. Like people sending messages to their grandparents who don't speak the same language or people sending a message to their significant other who was from a different country or grew up with a different language and like surprising them or something right uh we've seen even people like talking to each other kind of back and forth you know uh and i'm either hearing that from like you know from our users like we have intercom and stuff so people reach out to us um and then we kind of get that in reviews and all kinds of places how much of this is made possible by what's happened within the past year or so in ai right like obviously there's been this explosion of AI technology.

1:01:15It feels like, you know, the first big moment was Dali. Then of course it was ChatGPT. Like how much, how much has that actually enabled what you're able to do today? So much, so much. I mean, I think it would have been practically impossible before that, right? Because think about it. The core translation has come along so far too, right? Like we use GPT-4 to power a lot of the core translation, right? like the actual language to language, right? And, you know, it's so much better at being able to figure out like nuanced translations. I think one thing that a lot of people don't think about with translation is it's actually not as simple as Google Translate makes it seem.

1:01:59Because in a video specifically, depending on me being like using masculine or feminine pronouns or just like my own identification, right, certain languages will completely structure the sentence differently, right? The sentence will sound different depending on, will be structured differently depending on what you choose. And so that can like completely, that can be lost in a Google Translate context, right? The Google Translate will always pick like the masculine, I think, or I don't know which one. And so you can't tell Google Translate, like translate this, you know, with this specific nuance, right?

1:02:33Or there's respect levels in certain languages, both for yourself, like in Hindi, for example, you can speak a sentence respecting yourself or kind of like lowering your respect level for yourself. And you can speak to other people with three different respect levels, right? Of like sort of the everyday, sort of the middle and like the high respect level. And that kind of context can't be provided to like Google Translate, right? But it can be to GPT. And so it really changes the game for a lot of like translation oriented use cases just in a way that wasn't possible before. And it actually ends up being a lot more accurate too.

1:03:10And it's really good at different types of translations, including using like slang and using like everyday language. And, you know, we actually have a feature that makes you like, just uses all of Gen Z terms from like TikTok and makes you sound like, you know, a TikTok or something. So yeah, all that kind of stuff isn't possible, you know, without some of the more recent technologies. And then, you know, with our own models, you know, When we were training them, even with the A100s, which was a state-of-the-art a year ago or whatever, it would take three to four weeks to train these models on A100s.

1:03:45And with the H100s, we can do them in less than a week, like five days or something like that. So it is a huge leap. And the more data we use, the better models we can train. With these more recent GPUs, we can train them even faster, run the cycles even faster. because every time we find some issue and then we fix that issue, we rerun it again. That can happen a lot faster. So all these things like wouldn't have been possible. It's incredible. A few minutes ago, you mentioned how, you know, these features, each time you have one of these like really transformative features like eye contact or the text-based editing, like it just, it completely changes the way you solve a problem or a person solves one of their own problems.

1:04:31If you sort of fast forward and you look into the future and you think about all the ways that you can sort of like 10x improve these problems, like what does video editing or creation even look like five years from now? Yeah, I mean, it's going to look completely different from what it is today. I think that's for sure. I think there will still be like levels of like how deep people want to go into it. And there's going to be professionals to do it. There's going to be everyday people who are going to do it. But, you know, I think with how the technology is evolving, a lot of companies are working on text to video, you know, which definitely could be interesting.

1:05:05And as that evolves as well, we can see that becoming, you know, more and more popular. I think it's already, you know, getting quite interesting and people bring some of these text to video videos into our platform to edit sometimes. And we see that a bunch. So I think use cases like that might take off a lot in the future. And then similarly, maybe text to video editing, you know, really prompt-based editing or something like that. Maybe that could be the future. I think one thing's for sure, though, that people will be able to modify videos in almost any way you can possibly imagine post-recording, right?

1:05:42And maybe they'll be able to even generate them from scratch, right, without even ever recording at all. What are, maybe outside of video, what are some of the other AI products or applications of AI that you personally find really interesting right now? I mean, I hate to be boring, but I just really, I love GPT. You know, I just, it's one of the most amazing things. I think it's only scratched the surface of its potential, you know, where it can reach. I heard recently that they were valued at like$80 billion or something like that. And I'm like, you know, that's too low. It should be like a trillion or something.

1:06:15What do you use it for? A lot of stuff, almost everything. Like these days, yeah, it's kind of funny because like my parents discovered ChatGPT, they live in India and nobody in the neighborhood knows about ChatGPT. And so all of a sudden, my dad's sending out to the neighborhood like these well-written emails, you know, with like all these like just amazing words and everybody's just like, how are you doing this? How did you get so good at writing this? And I mean, that's, you know, it's noticeable. That's how big it is, right? So I don't know, it's just, it's powerful. Yeah, it's really, really powerful.

1:06:52Where can people learn more about captions? Are you hiring? Make all your plugs. Yeah, I mean, yes, we're hiring basically across all roles. I think, you know, we're really excited about, you know, we're solving some of the most interesting problems, I think, right at the cutting edge in technology, you know, not just the AI angle and sort of the ML training, ML operationalization, but also on the, you know, graphic side and GPUs we use there, you know, for mobile. So it's all like super exciting. I think, you know, it's one of the most interesting times to be in this space, at least from what I've seen so far in the last 10 years or so.

1:07:35There's so much happening every day, every week. And yeah, it's just super fun. So we're looking for people in New York for essentially every role. So marketing, engineering, design. So yeah, and you can check out more on captures.ai. Awesome. Gaurav, this has been an incredible conversation. I learned so much. Thank you so much for your time. Thank you. It's been awesome. Thanks for listening to my conversation with Gaurav. This has been Generative Now. If you liked what you heard, please do us a big favor and rate and review the episode on Spotify and Apple Podcasts. That actually really helps us a lot.

1:08:15If you want to learn more, You can follow me at Magnano on all the socials, or you can follow Lightspeed at LightspeedVP on all the socials. Generative Now is produced by Lightspeed in partnership with Pod People. I am Michael Magnano. We will be back next week with another conversation. Thank you so much.