In short
The episode covers: (1) US confirmation that it has deployed space weapons, framed as defensive protection for US satellites/forces; (2) AI safety warnings from the Anthropic co-founder, contrasted with Trump’s dismissal; (3) Turkey’s crackdown on LGBTQ spaces, including raids and social-media blocks; (4) the EPA scrapping major emissions limits on coal and gas plants; (5) Prince Harry and Meghan’s UK security review and school changes; (6) breast-cancer progress over 50 years; (7) backlash to Sydney Sweeney’s sports-betting ad.
Guests
Jack Clark (Anthropic co-founder; AI risk/pacing/possible kill-switch discussion); Faisal Islam (economics editor, interviewer); Gary O’Donoghue (chief North America correspondent, interviewer); Laura Bicker (Beijing/China correspondent); Orla Gerin (Istanbul correspondent); Bernd de Boosman (Washington correspondent); Samira Hussain (EPA/US business correspondent); Sean Coughlin (royal correspondent); Professor Ian Smith (oncologist, breast cancer); Debbie McMenamin (breast cancer survivor); Tim Franks (interviewer); Helena Burke (women’s sport reporter); Dr Cherie Braddish (sports marketing expert).
Key claims/examples
Space weapons disclosed by Air Force Secretary Troy Mink; no details on capabilities; warning to Russia/China; 1967 WMD-in-space treaty noted. Clark warns AI could become uncontrollable; suggests third-party audits, standards, and great-power dialogue; asks about verifiable kill switches. Turkey: raids on gay bars/homes; social-media suspension for human-rights groups; Erdogan blames LGBTQ people for birth-rate decline. EPA: repeals most 2024 power-plant greenhouse-gas requirements; legal challenges expected. Breast cancer: deaths fell from 60% to under 30%, attributed to early microscopic spread and adjuvant therapy; targeted drugs via gene mutations; “liquid biopsies.” Sweeney ad: athletes say it objectifies women; athletes post training videos as rebuttal.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOPodcast Introduction
0:30 to 1:16
The host introduces the podcast and outlines main stories.
“Listen to choiceology at schwab.com slash podcast or wherever you listen.”
US Military Confirms Space Weapons
1:16 to 2:13
The US military acknowledges the existence of weapons in space.
“I'm Alex Ritson and in the early hours of Tuesday the 15th of September, these are our main stories.”
Details on Space Weapons and Implications
2:13 to 4:12
Discussion on the nature and purpose of US space weapons.
“The admission came from the Air Force Secretary, Troy Mink, who didn't say what these were, but that they would be used to protect US assets in orbit.”
Artificial Intelligence Kill Switch Debate
4:12 to 5:24
Exploration of AI risks and the potential need for kill switches.
“We do know, though, that the Trump administration has been very forward about saying that there are plans to put missiles into space, but those are part of what they term the Golden Dome missile defense system.”
Call for AI Regulation
5:24 to 7:22
Discussion on the necessity of regulations in AI development.
“Opinion polls suggest the majority of Americans are worried about data centers and the wider impact of artificial intelligence.”
President's Approach to AI Risks
7:22 to 11:22
Insight into the US president's stance on AI regulation and competition with China.
“And then the third step, which will be the hardest one, is get the world's great powers, including the US and China, to have dialogue about this because these issues transcend any individual country or set of nations.”
China's AI Development Strategy
11:22 to 13:10
Overview of China's approach to AI governance and technology sharing.
“So if this is a race between the US and China.”
Crackdown on LGBTQ Rights in Turkey
13:10 to 14:00
Report on police actions against LGBTQ communities in Turkey.
“To Turkey, where police have fired tear gas at protesters in the western city of Izmir.”
Turkey's Social Media Crackdown
14:00 to 15:49
Learn about Turkey's recent actions against social media and LGBTQ rights.
“Now, the blocking of social media accounts.”
Turkey's Social Media Crackdown
15:58 to 17:01
Learn about Turkey's recent actions against social media and LGBTQ rights.
“Three years in and these pre-owned machines are still at the top of their game.”
Show all 18 chapters
EPA's Emission Regulation Changes
17:01 to 18:58
Understand the implications of the EPA's decision to scrap emissions limits.
“The US Environmental Protection Agency, the EPA, is scrapping limits on emissions from coal and gas power plants.”
Prince Harry's Security Concerns
18:58 to 23:20
Examine the evolving security arrangements for Prince Harry and Meghan.
“Now this comes as the rapid construction of data centers has created huge new demand for electricity.”
Advancements in Breast Cancer Treatment
23:20 to 27:36
Learn about breakthroughs in breast cancer treatment and patient recovery.
“A diagnosis of breast cancer was once regarded as a death sentence, but over the past 50 years, treatment and results have been transformed.”
Sydney Sweeney's Controversial Ad
27:36 to 28:03
Discover the backlash against Sydney Sweeney's latest advertising campaign.
“Breast cancer survivor Debbie McMenamin and British oncologist Professor Ian Smith talking to Tim Franks.”
Backlash Against the Novig Ad
28:03 to 29:23
Discover the controversy surrounding a provocative sports betting ad featuring Sydney Sweeney.
“after it showed her in highly revealing poses.”
Changing Perceptions of Female Athletes
29:23 to 30:26
Learn about the progress in women's sports uniform requirements and public perception.
“It's something that myself, but most female athletes kind of spend our whole career is trying to rebuttal the idea that we are a lot more than obviously just our bodies.”
Publicity and Marketing Reactions
30:26 to 30:56
Explore the varying opinions on the impact of negative reactions to the ad.
“Many people online have praised the ad, while others claim that the negative reaction to it is actually helping promote the brand.”
Conclusion and Sign-off
30:56 to 31:57
Find out about the podcast's closing remarks and how to connect with them.
“The BBC has contacted Sydney Sweeney and Nobig for comment.”
Transcript
Automatic transcript. May contain errors.0:00Troy Meink:This BBC podcast is supported by ads outside the UK.
0:30stakes. Listen to choiceology at schwab.com slash podcast or wherever you listen.
1:15Troy Meink:This is the Global News Podcast from the BBC World Service. I'm Alex Ritson and in the early hours of Tuesday the 15th of September, these are our main stories. The United States military has confirmed that it has weapons in space. The co-founder of Anthropic tells the BBC artificial intelligence might need a mandatory kill switch. But President Trump says the idea of AI destroying humanity is a hoax. Police in Turkey fire tear gas at protesters following a crackdown on gay bars and LGBTQ activists. Also in this podcast... More than 60 % died, but now it's less than 30%. It's one of the dramatic stories in all of medicine.
2:06Troy Meink:Winning the fight against breast cancer over the last 50 years. The Trump administration has revealed that the United States military does have weapons in space. The admission came from the Air Force Secretary, Troy Mink, who didn't say what these were, but that they would be used to protect US assets in orbit. He also didn't say why the disclosure was being made now, but his comments will be seen as a warning to Russia and China. A treaty from 1967 banned weapons of mass destruction in space, but the US has, like its rivals, been developing technology that can target and defend satellites. I heard more from our Washington correspondent, Bernd de Boosman.
2:50Well, in his comments, the Secretary of the Air Force, Troy Meank, provided absolutely no details on the weapons, how they could be employed or its capabilities, or even when it was put into orbit. But he did say that unnamed adversaries had already sought to dismantle U.S. systems relating to sensing and command and control functions, and that this system was essentially that. It's something that could be used to safeguard U.S. forces against hostile enemy action. In the past, senior people at the Pentagon have previously said that they plan to really boost military capabilities in space, specifically citing Russian and Chinese programs developing ways to attack and disrupt US satellites in a future conflict.
3:31So this very well could be something related to that stopping those efforts from potential adversaries to knock out US communications and satellites in space.
3:41Troy Meink:So there's no hint that we're talking about weapons that could be fired towards the earth here? There's no suggestion of that at the moment, at least. He very much framed this as something that would safeguard U.S. personnel and assets. So he kind of framed it as a weapon that essentially defensive in nature. There was a roundtable with journalists at this event in Maryland shortly after his remarks, and he didn't even say that it was kinetic, essentially, that it would cause, for example, an explosion of any kind. We do know, though, that the Trump administration has been very forward about saying that there are plans to put missiles into space, but those are part of what they term the Golden Dome missile defense system.
4:24So those are essentially interceptor missiles that would be used to protect the US from missiles coming from overseas or potentially even other airborne threats.
4:32Troy Meink:It does sound though, almost sci-fi. We have reached the age of Star Wars. It does. And this is something that, of course, it's not a novel idea. The US government has for many, many decades now, been eyeing space as very much a potential military frontier as far back as the Reagan administration. He famously had a very expensive program, which was called Star Wars, to protect the U.S. from ballistic missiles coming from what was then the Soviet Union. So the planning of it has been long in the making, but this is very much the first time, or believed to be the first time, that the U.S. or a U.S.
5:08official has publicly acknowledged putting weapons in space. And in his remarks, he was very clear that he's not giving details because of the sensitivity around the system, which one imagines is extremely sophisticated and expensive.
5:22Troy Meink:Bernd DeBoosman. Opinion polls suggest the majority of Americans are worried about data centers and the wider impact of artificial intelligence. But Donald Trump rejects those concerns and says warnings about the technology destroying humanity are a hoax in a series of posts, the US president railed against what he called a sick conspiracy against AI, saying the only guardrail it needed was a strong and smart president. But from within the AI industry itself, there has been a stark warning against the potential risks of the tech. The Anthropic co-founder, Jack Clark, told our economics editor, Faisal Islam, that the world must set limits to prevent it becoming uncontrollable?
6:07AI systems for a while have been useful tools with specific skills like translation or coding or being able to label what's going on in an image. And then in the last few years, people have successfully put all of these skills together into single systems, which have started to become much more intelligent and much more general. These systems now, probably about as smart as you or me, or on a good day smarter. The basic risk is, how well do you fancy your chances at being able to deal with the risks of a system that is 100 times smarter than the smartest person on the planet? I think pretty low.
6:43Today, these systems are just hacking into websites that host other AI systems. What would happen if a swarm of agents hacked into a bank or into a hospital? That could be really, really dangerous. So now we've had the warning shot, we need to talk about pacing, and we need to get a policy regime in place. Get third parties to come in and embed themselves in these companies, audit what we're doing, check our safety and security. So it's not just us writing our own safety and security playbooks, but there are third parties checking it. Number two, get industry together to agree on common standards that we can implement to reduce the risk of this and then get governments to agree that those are sensible standards.
7:22And then the third step, which will be the hardest one, is get the world's great powers, including the US and China, to have dialogue about this because these issues transcend any individual country or set of nations. I would say if you don't take any actions today, you are massively increasing the chances of ending up with impossible to control AI systems. It raises the question of some sort of kill switch. I mean, have you guys got one? Can you pull the plug? Most labs have different ways of being able to pull the plug. And yes, of course, we have systems in place for this. But this is the kind of thing that you want to feed into the larger policy conversation.
7:59Should you mandate that companies definitely have a kill switch? And is that kill switch verifiable by a third party? That's the kind of thing that society is going to want to know and might want to eventually pass rules around. Put it all together. Is it really worth it? Does it cause you sleepless nights? What might happen? Of course. I've worked in this field for 10 years. I thought about AI and wanted to work in this field for 20 years. The whole time I've seen this technology coming and the contours of it, and I felt this trepidation and anxiety that the world didn't realize what was happening.
8:30And the world didn't realize how big a deal this technology was going to be. Well, good news, now the world realizes. And we have to get this right. I think if we get this technology right, we are going to change the world in so many positive ways. We are going to genuinely change the face of science, change the face of health care. We're going to expand the frontiers of what you or I or any of our children could ever do. And if we get it wrong, we are going to massively disrupt the economy, immiserate people and potentially cause harm. We have to get this right.
9:03Troy Meink:So why is the US president so relaxed when even tech bosses are warning about the risks? A question for our chief North America correspondent, Gary O'Donoghue. I think both he and the vice president are very suspicious of the intervention of the tech bosses for these reasons. One, they believe that this sort of call for regulation from the big companies is, as J.D. Vance put it, something of a Trojan horse. And what they mean by that, or what they seem to be suggesting, is that if you're a massive company already, you can cope with regulation. You've got billions of dollars at your disposal, and it can be a way of sort of closing down the markets and new entrants and things like that.
9:44Troy Meink:So I think they're suspicious on that front. And secondly, in terms of the president, he's much more gung-ho about the threat from China and letting China get away in the AI race. Whereas, interestingly, the vice president was saying, look, there are risks, there are downsides. We should be smart about our regulation as long as we stay ahead of the curve. Yeah, I mean, President Trump said the US is in a winner-takes-all race against China. So could the US and China ever work together over regulation as the anthropic boss had suggested? Well, I think there are some possibilities. I mean, it's not that one power is going to have AI and the rest of the world isn't.
10:20Troy Meink:Everyone's going to have it. It's just a question of whether they can find some common ground. So, for example, making sure that threats from third parties, from groups that want to attack nation states, maybe that information could be shared. you'd want agreements wouldn't you over autonomous weapons you know and how to sort of intervene if they started to fire themselves i mean i'm sort of casting a bow into science fiction slightly but you'd want those sorts of controls and you'd want some kind of potential hotline kill switch whatever you want to call it so that just in during the nuclear era there's an ability to contact and to communique.
11:00Troy Meink:So something's gone badly wrong here. It looks like you're under attack. We don't think this is us. We think this is what's going on. You'd want to be able to do that. Whether or not they can get to that place while still having a sort of competition, you know, a genuine competitive position in terms of the technology is a tricky one because that's obviously a balance of two different things that can conflict. Gary O'Donoghue speaking to Oliver Conway. So if this is a race between the US and China. What's the view in Beijing? Our correspondent Laura Bicker is there. So when it comes to those alarm bells, China hasn't explicitly acknowledged the fact that there is a call for a slowdown.
11:40In fact, they've pushed back against any suggestion that their development in artificial intelligence may pose a risk to any international security. However, when it comes to the slowdown, President Xi Jinping has long called for a global governance framework, some kind of rule book for the development of artificial intelligence. And those calls have been coming for a year. And once again, over the weekend, while in India, at the BRICS summit, he addressed countries calling for that international framework. What we don't know is what that exactly looks like. Also, when it comes to the kind of agreement that might have to happen between the two superpowers as they race to win on AI, the Development here is very, very different to those in the United States.
12:26First of all, it all comes from the top down. There is already a kind of international strategy and also national rules governing the development of AI. China advocates a more open source policy, sharing of the technology. In doing that, they hope to make it cheaper, more accessible, so that when it comes to a choice, people may download Chinese applications, which are easier on the pocket. And then when it comes to the kind of integration of AI, you get top code here from kindergarten age. If you're an adult that wants to learn about AI, you can go to a special study hall. AI is being integrated in society right from the bottom up.
13:05And that is where China believes it can win.
13:09Troy Meink:Laura Bicker. To Turkey, where police have fired tear gas at protesters in the western city of Izmir.
13:23Troy Meink:The demonstrators who were chanting slogans such as hate kills not love were marching against the increasing targeting of the LGBTQ community in Turkey. On Sunday, dozens were arrested in nationwide raids on gay bars and private homes. A court has suspended social media accounts of human rights groups, journalists and campaigners, citing national security concerns. Our correspondent in Istanbul, Orla Gerin, has more. Step by step, Turkey is cracking down harder on familiar targets. First, the police raids and arrests. Now, the blocking of social media accounts. Amnesty's director in Turkey told the BBC this was a first for the organisation and said it was very concerning.
14:13But she added, it's not just us, it's part of a broader operation. Turkey says it is protecting family values and social order. Human rights activists say the state is intensifying a campaign of discrimination. President Recep Tayyip Erdogan has blamed LGBTQ people for the country's falling birth rate and has called them perverts. Pride parades have been banned since 2015. Critics see the latest moves by the authorities as an attack on human rights and free speech. The European Parliament's rapporteur on Turkey has said the arrests were a shocking escalation of repression.
14:59Troy Meink:Ula Geren in Istanbul. Still to come in this podcast. Lately, we've been taking such huge steps forward in the worlds of female athletes and being taken seriously, but this does feel like a big step backwards. The Sydney Sweeney advert that's caused an uproar in women's sport.
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17:01Troy Meink:This is the Global News Podcast. The US Environmental Protection Agency, the EPA, is scrapping limits on emissions from coal and gas power plants. The move is expected to face immediate legal challenges, with environmental groups saying that removing the regulations will come at a huge cost to Americans' health and the planet. Samira Hussain reports. President Trump has described man-made climate change as the greatest con job ever perpetrated on the world. Accordingly, his administration has long indicated that it wants to ditch the restrictions that his predecessors placed on how many greenhouse gases, coal and natural gas fired power stations could emit.
17:44Now, the rule change announced by EPA Administrator Lee Zeldin will make it possible for the power generating sector to put many more of the gases that cause global warming into the atmosphere. Today, we are repealing the majority of the burdensome 2024 requirements so that Americans can benefit from our nation's full energy potential. But we aren't just stopping with the Biden administration's overreach. We are also proposing to rescind all remaining greenhouse gas emission standards for power plants, all of them. The reality is that America produces energy better and cleaner than anywhere else in the world.
18:26Now, the power generating sector is already the second biggest source of greenhouse gases in America after transportation. Mr. Zeldin says his moves will save the industry over 300 billion dollars. It's a different day under President Trump. The overbearing and often unlawful rules that were sought by prior administrations to destroy reliable baseload power made energy prices skyrocket and threatened many communities and states throughout our country. Now this comes as the rapid construction of data centers has created huge new demand for electricity.
19:05Troy Meink:Our business correspondent Samira Hussain in New York. Prince Harry, King Charles's youngest son has just moved back to the UK with his family, but it has now emerged that he and his wife Megan have changed their children's school only days after they first started over security concerns about Archie and Lilibet's school run. And a big question after the family's returned to Britain is who should pay for the Sussexes' security. Their status was downgraded six years ago after they stepped back from being working royals. But it's understood that their publicly funded protection will be reviewed now they and their two children are full-time residents in the country.
19:47Troy Meink:I asked our royal correspondent Sean Coughlin why their security had become such a talked-about subject in Britain. Well I suppose in the past it was controversial because they were living in California and Prince Harry particularly was very exercised by the fact that when he returned to the UK he didn't have the level of security that he thought he should be afforded because he thought the risks hadn't really changed. He was still a member of the royal family. He was still the son of the king. What's changed now is perhaps is that they are now full time residents of the UK and the arrangements which previously had related to the sort of occasional trips have changed.
20:23And there's a committee that considers these things, which is known as RAVEC, which is the Executive Committee for the Protection of Royalty and Public Figures. And that considers what level of public protection should be afforded to royalty or VIPs. And it now seems that that committee has met and wants to reconsider the level of security that should be given to Prince Harry, to Meghan and to their children. Their circumstances have changed. And so there's a review that is now considering whether the level of security should change to reflect that.
20:57Troy Meink:Because they're not proposing to pay for it themselves, are they, out of their private incomes? They want this to be funded by the British taxpayer. This would be public funding, and it might be as well as their own private security. We don't know. And also in the nature of these things, the levels of security are always confidential. The Home Office will never say exactly what has been provided or what the risks are that this is relating to. So it's all surrounded in a bit of a cloud of confidentiality. Because their security is in the news in more than one way. their children went to school briefly in the UK and then had to be moved to another school because of security concerns.
21:35Well, yes, that's a rather strange twist in the tale that we've heard this evening. Their children had begun a new school. They'd moved from the US, moved to the UK, and I suppose they'd gone through the difficult thing about starting a new school. It was always tough for any family, always tough for any child. And they'd only been there for a couple of days when it's been decided that they will have to move school again. And the thinking behind that, it seems, is that their private security team was anxious about whether they could make the school run sufficiently secure. And there seemed to be specific worries about the heavy traffic on the school run and the distance they had to travel.
22:14We don't know exactly which school it's at or what distances they did have to travel, but it seems that was enough to trouble their security advisors who thought that that wasn't safe and they will now be going to another school.
22:25Troy Meink:It does feel, Sean, as though there are real tensions between Harry and Meghan and the royal family, the firm, as they're often talked about, since their return to the UK. Well, I think that's right. And elements like the security question are part of the same swirl of questions about what's their function. They'll be appearing soon at big public events and I suppose for many people, they'll look like royal occasions. They'll be there waving and smiling and having photographs taken and it'll be treated a bit like a royal visit. But the Buckingham Palace Institution will say, that's completely wrong.
Read the full transcript
22:57These are just people who are carrying, you know, events out like a celebrity might. And I think there's a kind of tension there. There's a battle possibly for media attention. There's a battle for public opinion as well. And I think these things will play out this autumn. They've been away a long time. They've come back, a bit like a soap opera script. The character who's left has turned up again. And that always means conflict.
23:19Troy Meink:Sean Coughlin. A diagnosis of breast cancer was once regarded as a death sentence, but over the past 50 years, treatment and results have been transformed. Professor Ian Smith, an oncologist and a world-leading expert on the disease, has just published a book, Doctor, I Found a Lump, which he calls the pioneering story of breast cancer medicine. A former patient, Debbie McMenamin and Professor Smith, have been speaking to the BBC about their experiences. When I began, more than 60 % of patients died of breast cancer, the majority. But now it's less than 30%. It's one of the dramatic stories in the whole of medicine, I think.
24:05The main reason is that what we didn't realise was that little microscopic cancer cells develop very early on in breast cancer. And by the time the patient comes to the hospital with a lump, these microscopic cancer cells have often spread so it doesn't matter how skilful the surgeon is, it's too late. And once we realised that and started giving medical treatment after surgery to cool these cells off, this is what we call adjuvant medical therapy, that was the biggest transformation.
24:38Troy Meink:Debbie, can I bring you in? You were one of those people who went to Professor Smith and said, Doctor, I found a lump. The lump was identified as being an aggressive form of breast cancer and I was encouraged to have chemotherapy, radiotherapy and five years of endocrine therapy, tamoxifen. And I myself benefited from real-time research in as much as I was prescribed tamoxifen for five years. and at the end of those five years I was told that the research that had been running during those first five years showed that it would be for people like me it would be better to take it for 10 years so I felt very conscious that I was benefiting from my self-research.
25:22One of the best pieces of advice Ian gave me was don't look at the packet, don't read the side effects because most people don't have any.
25:30Troy Meink:There have been big advances in screening but is there a danger of over-diagnosis? Screening in breast cancer is very controversial. It's never convincingly been shown, in my view, to save lives. The improvement in survival is just as high in younger women who were never screened as in older women. Early detection is very important. If a woman finds a lump... What are the things that are exciting you about the next potential steps? We now have the technology to see what the specific gene mutations are in a cancer. You can design a drug to target the mutation and switch it off. So we're now in an era of targeted therapy.
26:14And the one other thing is liquid biopsies. In the past, we couldn't detect these microscopic cells. Now we can start to detect little bits of DNA, that's the genetic material, from the cancer in the bloodstream. And if that's there, it means the patient needs treatment to get rid of it. And if you start treatment and the DNA goes away, then it shows the treatment's working. So we're going to be much more confident that an individual patient is on the right drug.
26:48Troy Meink:And Debbie, the fundraising that you've been involved in, it suggests that you're fully recovered. Through Ian, I've got involved in a big cycling event. We go to the Alps, we cycle for four days up mountains to ensure that we have climbed an elevation equal to the height of Everest on our bikes. So it's very arduous, but it's great fun. But it suggests that you're in good shape. Well, to an extent, but I have to say, having just read the book last night, Ian talks about how exercise reduces the risk of recurrence by up to 40%. So, dare I say it, any fit and healthy post-treatment breast cancer patients should be doing this with us because it's good for them and it's good for research.
27:36Troy Meink:Breast cancer survivor Debbie McMenamin and British oncologist Professor Ian Smith talking to Tim Franks. The US actress Sydney Sweeney has a history of controversial marketing campaigns, selling soap infused with her own bathwater and posing in a jeans advert that hinted at eugenics. Her latest ad, promoting a betting app, is now ruffling feathers in the world of sport after it showed her in highly revealing poses. Dozens of female athletes say it objectifies women in sport. Helena Burke has the story. Think you know sports? Prove it. Novig is just sports. This ad for the sports betting app Novig shows Sydney Sweeney completely naked with various sports equipment strategically covering certain parts of her body.
28:31Since it was posted on Instagram last week, the video has received nearly 40 million views. You can trade this sport and this sport. But not everyone is a fan. A string of athletes have criticised the video, saying that it sets women's sport back by framing female athletes as sexual objects. After finishing her race at the World Athletics Ultimate Championship, the British sprinter Amy Hunt joined the chorus. Sydney, Sweeney, this is what women in sport look like. 21-4, muscles, hard work, sweat, blood, tears. In response to the ad, dozens of videos have been posted online by female athletes showing themselves training and competing.
29:12The Olympic water polo player Tilly Kearns told the Australian Broadcasting Corporation that she believes the ad undermines the progress made in changing public perceptions of women's sport. It's something that myself, but most female athletes kind of spend our whole career is trying to rebuttal the idea that we are a lot more than obviously just our bodies. Lately, we've been taking such huge steps forward in the worlds of female athletes and being taken seriously, but this does feel like a big step backwards. In recent years, a number of sports have relaxed uniform requirements for women, giving athletes more freedom over what they wear.
29:46Female beach volleyball players are now permitted to wear shorts instead of bikini bottoms, while gymnasts in France are no longer required to wear high-cut leotards. Sydney Sweeney responded to the backlash by posting photos from the sports magazine ESPN, which featured athletes either naked or semi-nude. But Tilly Kearns believes that's not a fair comparison. She's posted the athletes, but they're posed for this magazine as athletes firstly, and I think the way that they're posed is, look at what my body can do for me in whatever the sport is. And I think it's vastly different from her ad, which was her pose saying, look at my body instead of looking at what it can do.
30:25As the old saying goes, all publicity is good publicity. Many people online have praised the ad, while others claim that the negative reaction to it is actually helping promote the brand. Dr Cherie Braddish, a sports marketing expert from Toronto Metropolitan University, is not convinced that the backlash will actually help the betting app. I think that they will realise in a post-mortem how this really didn't hit the mark with so many key demographics and with the women's sports marketplace in particular. I do feel like we have a healthier marketplace that is beginning in very sophisticated ways, addressing who the true female athlete is and recognizing and representing women in sport in a really healthy, accurate way.
31:11The BBC has contacted Sydney Sweeney and Nobig for comment.
31:15Troy Meink:Hey, Lena Burke. And that's all from us for now. If you want to get in touch, you can email us at globalpodcast at bbc.co.uk. You can also find us on X at BBC World Service. Use the hashtag Global News Pod. And don't forget our sibling podcast, The Global Story, which goes in-depth and beyond the headlines on one big story. This edition of The Global News Podcast was mixed by Darcy O 'Brie and the producer was Stephanie Zacherson. The editor is Karen Martin. I'm Alex Ritson. Until next time, goodbye.
From the publisher
US Air Force Secretary, Troy Meink, has revealed that America has weapons in space to protect its assets in orbit, but he didn't divulge which weapons were there. His comments will be seen as a warning to Russia and China, raising the prospect of warfare in space. A treaty from 1967 banned weapons of mass destruction in space but the US has, like its rivals, been developing technology that can target and defend satellites. Also: Anthropic's co-founder tells the BBC artificial intelligence may need a mandatory "kill switch" but President Trump says the idea of AI destroying humanity is a "hoax". Turkish police fire tear gas at protesters following a crackdown on gay bars and LGBTQ activists. The US scraps limits on emissions from coal and gas power plants. How scientists and doctors have improved the fight against breast cancer over the last 50 years. Harry and Meghan change their children's school only days after they first started, as their security in the UK comes under review. And the Sydney Sweeney advert that has caused an uproar in women's sport.
The Global News Podcast brings you the breaking news you need to hear, as it happens. Listen for the latest headlines and current affairs from around the world. Politics, economics, climate, business, technology, health – we cover it all with expert analysis and insight. Get the news that matters, delivered twice a day on weekdays and daily at weekends, plus special bonus episodes reacting to urgent breaking stories. Follow or subscribe now and never miss a moment. Get in touch: globalpodcast@bbc.co.uk Photo: A Falcon 9 rocket carrying the USSF-36 mission launches at Kennedy Space Center, Florida, U.S., August 21, 2025. Credit: US Space Force/Gwendolyn Kurzen/Handout via REUTERS




