GMH Hotels: Dorchester Said No to Scale. Here Is What That Cost.

0:00Thank you.

0:30We are back. We are. That week went fast. I feel like we were just on a show. I know, right? I feel like time is just flying by. How are you doing? I'm doing great. It's been a crazy week, I got to say. A lot of fun action in the business world. Okay. Yeah, I can talk about it. Yeah, I was on Ocean Drive yesterday in Miami Beach, potentially taking over a hotel there. Okay. Needs a lot of work, so we'll see. We'll see. nice there but that's a potential there and i got the independent hotel show tomorrow here in miami beach i get to be on stage there which will be exciting so if you're there let me know it started today but i won't be there today i'll be there tomorrow um so that should be a lot of fun and then flying out to texas on uh monday so oh my gosh let's see a lot of stuff going on what are are you going to do with Ryder?

1:26Ryder boy. He's going to the grandparents' house. Okay. That's good. For all of you, Ryder, if you don't know Ryder, he is the sheep-a-doodle that joined the Turk family. He's a beautiful dog. He's a good boy. Yeah. So a lot going on. So he's got to get used to going to the grandparents' house now every once in a while. Yeah. Well, that's okay. I think that's good. Perfect timing. And it'll be nice that he's with family. But man, you've got a lot of stuff going on. A lot going on. We like to stay, keep busy, keep active. I've got a closet of the year. It hit me, right? Holidays, it's like they're here.

1:55I feel like people are putting out their Halloween decor already and then it's Thanksgiving and it's the Christmas and New Year's and all the fun stuff. So I feel I got to start putting in the energy now. Yes, you definitely do. This is definitely that last little push for the rest of the year.

2:13Sarah Dandashy: Oh my gosh. I know. I can't believe myself. I was just asked about things in the end of November, December, and I'm like, yeah, we're there. We are there. We're already planning for that. And Paul Manzi, no rest for Super Steve. I like that. I'll take that Super Steve. No, no rest right now, man. We got to keep it going. Got to keep it going. Got to keep building. I feel like this creative energy again. I need to get it out. It sounds like you have a Sarah schedule and mine is just not that. Well, whatever. And also I have my first children's book coming out November 1st. Yes, that's right. So you can pre-order now on Amazon if you like.

2:50The Moonlight Table. I love it. It's a good children's book. So a lot of fun things going on. Love it. Well, yeah, no, next week I'll be in New York.

3:00Sarah Dandashy: I will be at the Skift Global Forum and their Creators Summit. So you guys should stay. Yeah, definitely. You should stay tuned for that. Then I'll be staying a couple extra days after. And yeah. And then, oh, this will be fun. in October, I will be doing a transatlantic sailing with our friends over at Cunard. So we'll be going from New York to Southampton in the UK and it'll be a week. So super cool. I've never done that before. That's on my, that's on my list too. It seems like that'd be fun. I haven't either. So anyway, well, that's our little catch up here. Yeah, we didn't get to catch up backstage.

3:44We had some, not technical difficulties, but we just had to catch up. But yes. Yeah, we didn't get a chance to. That's all right. That's our real coffee talk. But should we do a show? I think we should do a show.

3:54Sarah Dandashy: Yeah, why don't we do a show? So this is interesting. I'll kind of start. I want you to chime in, and then I'll chime in a little bit. I'm very curious what you think on this topic. Well, why don't you lead us in, and then I can chime in. All right, I'll lead us in. I don't normally lead us in, but here we go. Listen, this article is the broken creator to booking or the broken creator to booking chain and why it matters now. So creator content is generating enormous travel awareness, but the conversion from inspiration to booking is breaking down at almost every step. So a traveler sees a hotel on Instagram, saves it, searches for it on Google, lands on the OTA.

4:31But rather than the hotel's direct site and books with the OTA, taking commission. And then the creator doesn't get a credit for it either. so they don't get paid for it. But they were the one that created the content, showed this beautiful location, and then didn't get in. So this article really talks about all the different types of content that people are making. So more like me, where, hey, I just like this hotel and I think you should know about it. To others that get paid to talk about the hotel. To others that then try to do what I tried to do for a second, which was, hey, look at this hotel and I'll book it for you like a travel agent, which I did not really like that much.

5:04But I know that that's something you do a lot. and the other part is like signing like a media deal right and getting like a true commercial and being a spokesperson for those places so it's interesting and you're involved in a lot of those steps and all yeah all of those actually so i'm curious what you think um is happening out there

5:23Sarah Dandashy: because you're really part of it yeah look i mean i think like i always like view it as i mean okay there's sales and there's marketing and i feel like the creators should be viewed as marketing They create the content. That's great. They create the awareness. They should be paid for that, especially if they're doing it at a high level. But I do think that it becomes dicey when you then connect it so that you're basically booking through the creator. And the reason being is that you have professionals that help people book. And some creators have that background, have that expertise. I mean, I'm a former hotel concierge.

6:03Sarah Dandashy: I have a completely separate business. that I book travel among many other things for my clients. So that's already a world that I was playing in before even social media was happening. Now you've got people who have their creatives, but like, do you necessarily want somebody that's like really good at creating Instagram real, just because somebody is good at creating social media content does not mean that they're good at planning your trip. Now I understand that they may want to get credit for it, but you know, getting credit you when people get credit or like a commission it's more than just booking the hotel you then become their point of contact and so not all travel influencers and creators i think are capable of that or do they even want to do that and it's not a dig it's just like no it's me i was that i know so many people they're like i do not want to sit here and like deal with it when you're like, oh, I can't find a car.

6:58Sarah Dandashy: Like I get called from other countries all the time. I'm like trying to find a car service like in wherever, but that's, I'm built for that, you know, and I was doing that before. So, um, I think that they're trying too hard. You know what it is actually. I think that they're trying to pass that off. So then companies don't have to pay creators to come create content. So they're like, yes, I think if you build a big enough audience like I think you built a big enough audience where yeah I'm sure people pay you to post some things and go do some fun things definitely I've seen it with one of my friends who really focus on his Instagram page built it from nothing over a year got to over 100 ,000 followers as soon as he crossed that 100 ,000 mark he was getting offers like hey will you talk about our hotel we'll pay you xyz amount so I think that's really the way you're going to get credit for because I tried and I was like you know I'm always recommending hotels and I was like I want to get credit.

7:50Like I'm sending people to hotels all the time. I get no credit. Let me get my, my Yotta travel number and I'll start booking it for them. But then those first two times I got a call, like, Hey, something went wrong with my room. I'm like, all right. Like, what do you want me to do? Like, I just, I'm just trying to hook you up, man. I didn't want to like book your whole travel experience. Yeah.

8:09Sarah Dandashy: Yeah. And so, I mean, that's, I, so I don't think, I don't think it's broken. I just think that they're trying to do a square peg and a round hole. And it's like, I just think that they need to like understand the role of marketing and understand the role of sales and that those are two different types just in any business those are two different types of people and strengths and like be okay with that as opposed to like passing the commission off well if they can make commission off of this then you know then then we're good and it's like no you should just like have a proper marketing budget and go from there i don't know i feel very strongly about that because I do know a lot of people, I mean, I mean, I still, I still get plenty of stuff that's like, Oh, come, come do stuff for free or this.

8:55And it's like, yeah, I was all excited about that like five years ago. And then I'm all about people hustling and making things happen. It's just not in my wheel card now. Like if you want me to come speak at a conference, like it takes time and I got to plan away from the business and all those fun things. And if you want to give me a free dinner, if I don't have to go that far and you know, you don't expect too much like it's hard now right a lot of people expect a lot for very little but comments coming in uh paul manzi choosing the right content creator influencer for your brand and story is critical a big following does not translate to big results that is true so it's kind of like awareness it's like just marketing in general and then sunil saying hi and hi steve and sarah good to see you sunil and we got rake saying hi so a lot of people coming through on the comments here morning um yeah it's just interesting to see because i i see it almost like a spokesperson And it's like many spokespeople everywhere.

9:45If you're paying them, that's what you're getting. You want them to be associated with your brand. But it's hard when you have all of a sudden, all we talked about a couple episodes ago, where you have people now on TikTok Go and all these channels that are making content that may not be the best content and then attaching your property to it. And then those people showing up after they pay and the person got a commission and then it's not what you expect of the property. So that's a whole other side to this content creation as well, where it's interesting. Yeah. Yeah.

10:12Sarah Dandashy: I mean, and I think I, yeah, I still have got like a lot of thoughts on that. I'm in Bari situation, but I don't know. I mean, I think that at the end of the day, you know, as a, as a brand and as a business, yes, you can get a lot of inbound traffic and options for, for free stays or stays in, in exchange for trade, as they like to say. And then there's some that you choose to work with and then it's, it's useful that you put the marketing budget behind that. And, you know, it's not necessarily just getting, it depends on who you're working with, but you're not necessarily just getting content for social media, but like, like they're finished reels or collaborations, but they can also be creating marketing assets for you.

11:00Sarah Dandashy: So if you're smart and you're working with the right people, I get hired to do that all the time. So I'm not only creating assets for my page, but then I'm also creating content for them that they can put advertising behind and then also marketing assets so they can plug and chug and make their own reels out of the content we shot. So obviously that's a bigger package. I'm also not the only one doing this. a lot of people are, but I think, I think when, um, people understand that, that is like a real marketing, like that's a real production team that you're hiring versus the idea of like, oh, just an influencer, you know, there are many talented influencers.

11:36Sarah Dandashy: So I don't know. I hope we finally get over that hump where people like roll their eyes at the idea of influencer because you know, yeah, listen, I think it's more, you're one of the best to do it. You're all, you get to do it in so many different ways. You're on Instagram, you have your, you know, channels that you do things on, but you're also on TV. Like you're on real TV, where a lot of people are not like, you get to go on the news channels and talk about travel and really you're big time, Sarah. So let's see what happens. Let's see what happens out there in this world. But I think with AI, it'll get smarter.

12:08It'll be able to keep an eye on more things and see like, Hey, Steve and Sarah talked about this place and people book through here, even though it was two or three months later, they get credit for it because they really want to actually spark the idea. So. Exactly. Let's see. Let's see what happens. That's a whole other thing. You ready for the next one? Sure. Let's do this. I'll start this.

12:27Sarah Dandashy: Marriott brings loyalty into corporate booking tools with their Spotnana deal. There we go. Thanks for putting that up there. So Marriott basically has integrated Bomboy directly into Spotnana's corporate travel booking platform, meaning business travelers can earn and redeem bonvoy points without leaving their company's managed travel tool. That's great. Um, this is actually the first time that Marriott's done this, um, which is, is pretty sweet. Um, and it's interesting, like the strategy is kind of interesting with this. Um, because I mean, I see this also with my clients, um, cause I book a lot they're different type of travel, but corporate travel is very lucrative.

13:10Sarah Dandashy: And so it's smart to be able to do this. And then to, so for then Marriott to be able to help capture that loyalty through this corporate booking is, it's pretty smart. Yeah, look, they are making it easier. The more that you can make it easier for people to book rooms and for companies to figure out where their employees are going and to smooth things out. That's what is important. And that's what I think Marriott is starting to see. Business travel is starting to pick up more and more. They want to be in this area where they make it easy to get people inside these hotels and using their points.

13:46So, you know, they had a big thing where Marriott said that's a spot nana link helps lay the foundation for attribute based shopping. All right. So the industry turns for selling rooms by specific features. So if you wanted a courtyard view or a king bed or, you know, an accessible layout rather than generic categories with add-ons layered on top. So it's like the first time that they're really seeing where you can pick a certain type of category of room and really start customizing it to yourself more and more. So that's what people want. As technology gets better and better, that's what we keep talking about.

14:15The true luxury will be like, how much can you make it feel like it's for me and that it would be for me versus just some basic offerings?

14:24Sarah Dandashy: Well, and so similarly, um, Navon did this earlier this year. I remember that we talked about it actually on the show. Um, but, but again, like, I think it just, it makes sense. Like they'll only just be having more and more of this. For example, I mean, I've got a client of, sorry, I've got a, um, my business partner, um, actually he's got a couple of corporate clients and I mean the volume that they're doing in travel, the sheer volume and the sheer spend. I mean, we're talking about easily close to 3 million, you know? And it's like, that's a lot of, a lot of travel. And so, and that's just like an example of one company, take many of the many others.

15:03Sarah Dandashy: There's so much that, um, especially the fortune 500 companies and the biggest company in the world, they have people traveling every single day all over the place. Totally. Totally. So, um, so yeah, this, this is, it's a, it's a smart thing for Marriott to do. I mean, I get it. And, um, And also smart for Spotnana too. Congrats to both. Let's make it easier for travelers to book their business travel. But now you got to get to your travel and you got to be connected, Sarah. What is the next story that we have here? Oh my God. I love this. So Starlink is a must have for airlines. And well, somebody's got to pay.

15:42Sarah Dandashy: So interestingly enough, everybody and their mother is talking about Starlink. They just want Starlink. Like, it's rapidly becoming the standard for airlines, by the way, and also cruise ships. But what people may not necessarily realize is, like, it's pretty costly. So airlines are paying$20 to$30 per flight per hour for a Starlink service. Wait, hold on. I don't. Yeah, so they're paying per hour for people to fly on there. But to outfit them is really expensive. They're saying for flight, like, for a normal plane, it's, like,$500 ,000 to get Starlink to the plane. And so if you do that over all of, I think they were talking about American Airlines, it's like$28 million just to get them Starlinked outfitted.

16:25And then you got to pay fees on top of that, which is like another 20 million for the year for all those as well. So it's a big fee to get people Wi-Fi that, but super fast. And they're trying to see like people are going to start choosing those airlines based off that. I haven't used Starlink yet, but I know a lot of people out there do. I'm curious, chat listeners and viewers here, are you using Starlink? have you tried it yet? Um, but I see everyone's starting to get them, especially like the people that are a little bit more outdoorsy and camping and like, we're going to have to get it for our hotel property that we're building out on the farm.

16:58Like we're gonna have to add that because there is no standard internet. So it's interesting that this is now an option and seeing Elon Musk and SpaceX really put this out into the world.

17:08Sarah Dandashy: Yeah. It's got, it's good. Interesting. Um, and the airlines are, you know, because as you talked about this, the cost is like, how do they absorb the cost you know from the business lens that's what it is so obviously you know i mean our fare is just going to be higher um higher of course they're all going back to us but they're saying like they're taking away a certain amount of points like one of the airlines i think it was i don't want to misquote it but one of the airlines said all right when you book you have the choice of getting points or starlink right so that's like the way of them covering that right because there's a cost of those points on uh their account that is weird just charge more what i don't like that's another option right i'm sure but saying like you have this as your benefit right so yeah really fast wi-fi i might just take the free wi-fi versus the points that it would cost well yeah well you don't travel as much as i do i'm all about like future tripping as i like to call it that's true and we got a comment here thinking about starling currently at a hundred dollars a month for internet it's a nice on flights but it's a short flight, I don't mind not having it.

18:10Yeah, I agree with you there. Yeah, it's not a must. But if you're going that seven hours, eight hours on that longer flights are going, you know, international, where some of those flights are 20 hours, you, it's good to have your movie night interrupted, your, you know, your be able to do actual work on these web based apps, because there are so many times I'm on, I'm using something web based, and it keeps cutting in and out. Yeah, can't work. That's the worst. Well, it's interesting. It's like, in some places, or like at some, at sometimes like we might even, you could argue that it'll be interesting that, oh, you have better wifi on the plane than you do at a hotel.

18:48Yeah, it's true. It's starting to happen. Closer to the satellites. Yeah. More and more out there. He says now I was just watching him. Was it yesterday? Talking about building data centers in space and all the fun things that he wants to do in outer space. Cause it doesn't, it costs less than building here on the planet. So. So let's see what continues to go on out there. But if you're invested in SpaceX, I'm curious, let us know here in the chat if you bought some SpaceX stock. I'd be curious to see how many people are. Oh, wait, that's right. You bought stock, right? We talked about that. Hey, I don't give advice on stocks here, Sarah.

19:21No, no, no, no, no. I did, yeah. I think it's really interesting. Did you buy it right away or did you wait for the light drop? I waited until the very low. Got it. That's smart. That was a smart move. Okay. Yeah, because I remember you told me that and I was like, say what? What? Listen, someone's launching rockets into space and putting satellites out there and building data centers and going to Mars. I just, you know, I know not everyone loves Elon Musk out there in the world, but I'm just excited. It's like exciting to see. So it reminds me of like the early travelers on the planet that didn't know what the globe was flat or it was not.

19:52And they didn't know what was going out there in the ocean. They just kind of ventured out there on their, you know, sailboats. That's what it reminds me of now. Like we just have people heading out into space to see what's going on.

20:02Sarah Dandashy: Some people still think the earth is flat. You do. I know. Paul, legal disclaimer for Investor Steve. I am not giving any investing advice. There's no investing advice. I just wanted to have a little piece of action for the future. Super Steve, Investor Steve. We got Paul commenting on all the platforms. All the Steve's. Author Steve. We'll take him off. Oh, I love it. I love it. I mean, yeah. We don't need to go do that. That makes it faster in the air. I will pay. So come on, Starlink. Let's get on all those planes. Yeah, definitely. All right. Well, why don't we go on here to our, we're just flying through topics today.

20:40Sarah Dandashy: Dorchester's stand against the flattening of luxury. I think this was pretty cool because I'm familiar with a lot of these properties, particularly that one, which is the image of the Beverly Hills Hotel. So Dorchester Collection CEO, Jennifer Fox is making a case that the greatest threat to luxury hospitality is not competition from other luxury brands. True. but it's the homogenization of the category itself. So when every luxury hotel has the same spa menu, the same F &B philosophy, the same program, the same design language, the word luxury stops meaning much of anything. So I think that that's a really interesting point.

21:19Sarah Dandashy: And by the way, Dorchester, I mean, I don't know if you've been to any of their properties, but they only have nine hotels and they deliberately have stayed small. Did we talk about them last week? what they're doing in England and London. Oh, yeah, yeah, yeah. Right? So, again, the CEO was talking about it a little bit, but I agree with them. And I like part of the article, like when you go walk into one of their locations, I think it was like the barbershop. They still have a leather-bound book that they write things down. Yeah. Right? I think it's more of this hand-crafted, human-made things are going to get more and more important for people when everything is going to be made virtually now.

21:54Sarah Dandashy: I think that was a different hotel last week, a different hotel brand. but they this I don't know I don't remember but close yes but yes there is a Dorchester in London correct yeah that's what it was so a different brand but this is what they're saying is they're trying to keep things really curated so if you walk into the Beverly Hills it shouldn't be the same greeting as you would have in Paris really leaving up the the culture and the feel of the hotels up to the GMs and really leaning in on what they can do and to make people feel special when they get in those properties that's really what it's going to be moving forward I think now everyone can make anything digitally anybody right so i think now it's going to be like let me see you actually paint that by hand um let me see you create something in front of me like a chef can right because there's so many things happening now with technology it's yeah so that's going to be the true luxury i think for people is what humans can make for other humans i start seeing it more and more for sure and then it's interesting so financially as far as like looking at this, the result of what they're saying, this sort of like philosophy or their outlook is, is ADR is consistently 40 to 60 % percentage points above the branded luxury comp set.

23:03Sarah Dandashy: So, and the re this is where it's critical. And I've seen this time and time again, I can attest to this. Um, the repeat guest rate is among the highest in the category. Um, the average length of stay is also longer than branded peers. Um, so yeah, it's not necessarily just a value proposition. I mean, that's, it really, this ends up being like a very smart strategy. I mean, I, again, like I know many of their properties, the hotel Bel Air, the Beverly Hills hotel. I've got clients that stay at the Dorchester in London, Le Maurice in Paris. Like I know these properties very, very, very well. And yeah, I mean, just seeing who continuously comes back to them.

23:45Sarah Dandashy: Those are very valid points. Yeah. And Jason saying, Skiff State of Travel 2026 reports that 74 % of surveyed U.S. travelers think many hotel brands feel similar. We've been saying that for a long time. And Jason says standards creation and their execution is more important than ever. And so the team over at Yippee, I love what they're doing. I'll give them a shout out here. Not a sponsor, but I love what they're doing, helping standards get really implemented across hotels. So shout out to you guys over there. But what he's saying is true. Like you and I have talked about this. you walk into any hotel and you close your eyes with that before walking in you open them would you know what hotel you're in by looking at the lobby and looking at things like you wouldn't and so i think that's where it's starting to happen is we went through a lot of that you know where everyone was trying to be cool for a while and everyone had what are those the einstein bulbs or what they were they called like you know everyone had the same kind of wood and everyone all of a sudden started having communal tables and every place started looking exactly the same.

24:40Then we got out of it for a couple of people. Now it's starting to get back into that again. So it's just like, I'm really excited to see people stand out, but it's hard for the big flags to do it. That's why they're buying all the ones that have been doing it.

24:51Sarah Dandashy: Well, and that's where I think there's a time and place for the big flags. Big flags can totally play in this homogenous middle ground. I need a room. I'm here for a night. I need a place to hang. That's fine. And there's a, I have no problem with, I mean, when I'm traveling for business, Like I oftentimes opt for those types of stays. But somebody that's worked for many, many years in a high luxury company that only has a small number of properties similar to Dorchester. I didn't work at Dorchester, but, you know, working at the peninsula, very similar in structure, not that many hotels. And the repeat get it's just it's a completely different business model.

25:32Sarah Dandashy: Like you can't even compare. And it's knowing that even knowing the hotels in Beverly Hills, for example. And I'm like, you know, I'll say names. It doesn't matter. I was like, do I say names? But no, I will. I mean, it's not in a bad way. But like, I can see the business, like how well, like the Peninsula Hotel does versus, uh, you've got like the Beverly Wilshire, which is a four seasons versus the Waldorf Astoria, which is, you know, um, they're the Beverly Hills, which is stunning property. Um, and then you've got the Beverly Hills Hotel. So you've got the Beverly Hills Hotel and there are others that I'm not including, but the Beverly Hills Hotel and the Peninsula, like they've been around for a while they've locked in, they've got that high guest retention rate that they just keep coming back.

26:19Sarah Dandashy: Whereas the others beautiful and they probably, they have maybe a decent, um, number of like repeat guests, but I think it's a little bit different. And so they're all luxury, but all in very, it's delivered differently. And I even feel it. Like I know what I can get done at certain properties and what other properties are going to be like, Oh, like we can't do that. And I'm like, if we're paying x amount a night you don't tell me no we figure it out exactly and we got uh carlos asking question what are you looking for in a luxury hotel well look luxury hotels all have to meet a certain standard in my mind so we'll throw out the forbes rules and the you know michelin key rules i say what i'm looking for is for someone to make me feel like i'm welcome there and at least they try to personalize it for me yeah and try to learn what i'm wanting to do that day or something i like and recommending something that's what i'm looking for now these days as i I walk into some of these luxury hotels.

27:13Sarah Dandashy: So yeah. I want something like unique. I want something that's like a bit of a wow. And when I say, wow, I'm like, Oh, I haven't seen that done before. And maybe I haven't seen that done before because it was a hyper specific decision for that location. Maybe it's something I haven't seen done before because it was super unique to me. But just, and I, I, I've said this before, but it's like that they kind of have like fun with their brand. Like luxury doesn't have to be stuffy and boring. You can have fun with it. And it's like, oh, that's clever. I want to be like, when I say wow, I want to be like, that's clever.

27:51I think that that's kind of like. I think something that sticks out in my head recently is what we visited the Moore in Miami. Those hotel rooms are very cool.

27:57Sarah Dandashy: Very cool. In the Bay, right? But I like some of the things in the room. Like they're still stuck in my head. Like, wow, I like that. Oh, my gosh. That bathtub. The bathtub. But the Chemex pour over coffee machine. I'd never seen that before. I was like, that's very cool. Oh, I didn't even see that. I love that. I saw the bathtub. You saw that? I looked it up. I was like, I want one of those for my house. And I was like, you know, they invested. It was almost$600 in that machine. Wow. You know, a machine perfectly do a pour over coffee for you. And a glass jar. But a lot of cool things. So I think that's going to be more and more.

28:23Things like that. Yes. People really stand out. So good question, Carlos. And thanks for watching on YouTube. I keep it small and unique. And that's okay. I like big hotels too. Like I was at the Edition Hotel Miami Beach. I think of all the flag kind of brands. Okay. I like the Edition as like one of the flag brands. but I was sitting in the lobby doing some work. Yeah. And I guess someone, I don't think they recognize me, but they brought over like, Hey, we see you working. Here's a donut and a coffee. And I was like, wow, that's cool. That's cute. And I wasn't staying there. I was just waiting for a friend.

28:54So shout out to the addition on Miami beach. Always a favorite of mine.

28:58Sarah Dandashy: Oh, well, and let me say, this is not a knock at flags. There's absolutely a time and place for it by, by all means. And you can still have excellent service in some of these, these properties. It just, it just ends up being, you know, it just all depends. Oh, it goes back to what we talked about. Wasn't that last week? Wasn't that the GM? The GM sets the tone, the standard. So there's so many factors that go into play that, you know, it's, but yeah, I mean, good stuff. All right. Well, we've had a busy show here, but we got to get to the most important part here. We are talking. The most important part of this show is our favorite.

29:37The game show that everybody loves every single week is whose brand is it anyway? Which is perfect. We've been talking about brands here. Yes. This is a game where our producer shows an image of a hotel brand. And we have to guess what parent company owns that brand. Are you all ready to play? Are you? Let's see the brand for this week. Who are we putting up? Okay. Yes. Tempo. Tempo Hotels. I don't know who has Tempo Hotels. Listeners and viewers, put your guess in now without cheating. You get a big prize if you get it right. All right, so Tempo Hotels, I'm going with IHG, Intercontinental Hotel Group, is my guess this week.

30:20What do you got, Sarah, for Tempo Hotels? Hilton? All right, you got Hilton. I see Marriott in the chat. What else we got? We got five seconds, everybody. Five, four, three, two, one. Who owns Tempo Hotels? Hilton. Look at the big winner today.

30:42Sarah Dandashy: I know because I have walked by their property many times in Times Square. I have not stayed there yet, but yes. The Tempo by Hilton, New York Times Square. So I guess they have one. It's the Modern Three Star Lifestyle Hotel. Looks very nice. Very nice. Beautiful location. in the middle of it all. So if you're in New York, make sure to check out the Tempo Hotel. I would say like - You need it right there tonight for$328. See, there's definitely what I like about that brand because I've also seen it in other cities. But what I like about that brand is that, again, it's like, it's perfect for like a business day.

31:19Sarah Dandashy: It's elevated enough. They've chosen good locations for them. And it's, again, it's just, it's great. And that fare is fair. um that rate is really reasonable um you know for being in the heart of time square this week it's new york fashion week yeah it's also like vibe again i keep saying the citizen vibe where big lobby areas places to hang out you know enjoying those common area spaces um so that would be great yeah and so andres bustamante got it as well as you the big prize is you get to watch next week and see what we do again. Ooh. Yeah. We'll see how next week goes. To all the big winners.

32:02Well, Sarah, man, I can't believe this flew by. We're over our time. We are. We're two minutes long, but it's always fun hanging out with you and all of our viewers and listeners. Always good. If you haven't subscribed yet, make sure to subscribe. If you like the show, one of your friends definitely will as well. And if you haven't yet, you can follow Sarah on her. Where should people follow you, Sarah? Oh, follow me on my social media. It's Ask a Concierge. Yeah, or LinkedIn. If we're on LinkedIn, connect with me, Sarah Dandeshy. But lots of exciting stuff happening in the next coming week. So you should definitely follow us.

32:38Make sure you're connected with us. Yeah, make sure you're connected with us. I'm on LinkedIn. You can find me at Steve Turk. And then on the social channel, you can find me on the Hospitality Mentor. We're making a big push there as well. So yes. All right, Sarah, until next week. stay hospitable bye

33:21Thank you.