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Podcast Notes: Guy Kawasaki's Remarkable People - Episode with Kurt Gray
Overview In this episode of *Guy Kawasaki's Remarkable People*, Kurt Gray, a professor of psychology and neuroscience at the University of North Carolina, Chapel Hill, discusses the psychology of outrage and moral understanding. He introduces his groundbreaking approach known as the CIV model - Connect, Invite, Validate - and explores how understanding moral conflicts can bridge deep divides in America.
Key Themes and Concepts
- The Nature of Outrage
- Definition: Outrage arises when one's understanding of harm and vulnerability is challenged.
- Evolutionary Perspective: Outrage serves as a protective mechanism against perceived threats within a community.
- The CIV Approach
Kurt Gray outlines a three-step process to engage in civil conversations about contentious issues:
- Connect: Build a personal connection before discussing contentious topics. Use deep questions to foster engagement.
- Examples of deep questions include:
- What hopes and dreams do you have about the future?
- When's the last time you cried?
- Invite: Frame conversations as invitations to share thoughts rather than demands for justification.
- Phrase your approach to discussions, such as "Can I ask you about your views on immigration?"
- Validate: Acknowledge the other person's feelings and experiences without necessarily agreeing with their views.
- Use phrases like "I understand that sharing this may be difficult for you."
- Importance of Vulnerability
- Sharing personal stories of suffering or harm can humanize discussions and foster mutual understanding.
- Vulnerability allows individuals to see each other as three-dimensional beings rather than flattening them into stereotypes.
- Understanding Different Perspectives
- Recognizing that both conservatives and liberals generally desire to protect the vulnerable can create common ground.
- Moral humility is essential; understanding others may lead to more productive discussions.
- Managing Mental Exhaustion
- Many individuals feel mentally exhausted due to the constant outrage and division in society.
- Recommendations to combat this exhaustion include:
- Taking breaks from social media.
- Engaging in face-to-face conversations with people from different backgrounds.
- Unfollowing divisive figures on social media.
- Practical Tips for Engaging in Difficult Conversations
- Avoid launching into political discussions while feeling outraged; take time to calm down.
- Focus on understanding differing viewpoints and the concerns behind them, rather than just debating facts.
Key Takeaways
- Conversations about contentious issues can be constructive when approached through connection, invitation, and validation.
- Outrage is not inherently irrational but can be contextually understood through the lens of perceived harm.
- Vulnerability and personal storytelling can facilitate empathy and connection between people with differing views.
- Bridging divides in America requires recognizing shared humanity across political and social lines.
Conclusion Kurt Gray's insights into moral psychology and outrage provide a framework for having more civil and productive conversations. His CIV model serves as a guide for engaging in meaningful discussions that acknowledge differences while seeking common ground. By fostering understanding, we can work towards healing societal divides.
Additional Resources
- Book Reference: Kurt Gray's book titled *Outrage* (discussed throughout the episode).
- Follow Guy Kawasaki's Remarkable People for more insights and interviews with remarkable individuals.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00From October 7th to 9th in San Francisco, the Masters of Scale Summit returns. It's where the boldest minds in business, tech, and beyond gather to build the future. And we want you to join us. Hear from the CEO of the New York Times, scientists using cutting-edge technology to find cures, the leader of crypto powerhouse Coinbase, a retired four-star general, and many, many more. They're all on the same stage, and it's not just another conference. It is the gathering for remarkable people. Apply to attend at mastersofscale.com slash remarkable. That's mastersofscale.com slash remarkable. It takes a fifth of a second for your flight or fight response to be activated and 20 minutes for it to calm down.
0:48And so part of, I think, managing outrage is just taking some time and space away. It's okay. It's okay to walk away from the situation and say you need a little bit of time to calm down and you think about it. and it's okay to schedule it for a different time when you're not feeling angry. Don't send emails in anger. Try not to talk about politics when you're filled with rage. But I think what I try to do, and to get to your point about thinking about the minds of others, is to think about how these folks that I disagree with might feel victimized and the harms that they see. Because once you see that the harms that someone else is worried about or how they feel like they've been victimized.
1:32Even if I don't agree with their position, I can at least see them as a little more human. And that goes a long way. I'm Guy Kawasaki. This is Remarkable People. We're on a mission to make you remarkable. So we bring in remarkable guests so that they can pass on their knowledge and wisdom and tactics and strategies. Today's remarkable guest is Kurt Gray. He earned his PhD in psychology at Harvard. He's currently a professor of psychology and neuroscience at the University of North Carolina, Chapel Hill. Is that where Michael Jordan went to school? You bet. You bet. He's the second most famous graduate of the University of North Carolina, at Chaffel Hill.
2:21And he's the director of, I have never heard of academic labs named like this, but he's the director. I got to read this to make sure I got it right. He's the director of the Deepest Beliefs Lab and the Center for the Science of Moral Understanding. That's quite a mouthful. Yeah, we rebranded. I thought we study everyone's deepest beliefs, politics, religion, morality, and why not name the lab what we do? Yeah, I mean, it couldn't just be the University of North Carolina Neurosciences Lab, are we? Okay, so let's just ease into this interview, all right? And I'm inspired by something at the very end of your book where you discuss the work of John Sarouf.
3:12I hope I pronounced that right. And so you asked him a very easy question, which I'm gonna now ask you, which is what are the three easy steps to heal America? Could you just get to that in like 60 seconds or so? First he laughed and he said no. He's like, it's too hard. But then he tried to kind of lay it out. And so I figured the best three steps from what I could, and they are how to have better conversations with each other. And so those three steps are connect in conversations, invite in conversations, and then validate. So those are the three steps. It's a way of having conversations about politics that we frequently, well, we don't have.
3:57I'm happy to go through those steps. Yeah, because there were lots of things in those steps which I found counterintuitive. For example, you talk about it's better to ask too many questions than too few. So can you just tell us like connect? What's the power tips for connect? Totally. And all this is against the backdrop of like you're trying to have conversations across differences. It's hard. You want to do it. You want to talk to your uncle that you haven't talked to while you're a co-worker who disagrees with you sometimes. And so the CIV is the Civ, the beginning of more civil conversations.
4:33So that's where the kind of term comes from. So connect. The first thing you want to do before you talk about anything contentious is connect with someone as a person. There's so many things that you could talk about that aren't like politics or what you disagree about. Right. food, music, family, jobs, whatever, you know, weather. I mean, weather's boring, right? And let's get away from the weather and let's ask deep questions. So it turns out that people really like when you ask them questions, especially, surprisingly, deep questions, right? When we think of someone who's a good conversationalist, we think of someone who talks a lot.
5:09But what we really like is someone who asks us deep questions. So think about conversations as more like a date. Like if you went on a date with someone and they just talked at you forever, you'd think, oh my goodness, like what a windbag. But when someone asks you questions, follow-up questions about you, where'd you grow up? Oh, what was it like growing up there? How did that shape you? How did that make you who you are today? What hopes and dreams do you have about the future? When's the last time you cried? These questions might seem crazy to ask someone, but people really appreciate connecting deeply in conversations.
5:43And what about the quantity of questions? Yeah, more than you think. It's more than you think is better, especially follow-up questions, right? So you can imagine having a conversation with someone and lots of research to back this up. Someone says, here's this heartfelt story of me. And once my kid's fish just died, very tragic. We had to bury my daughter's fish out back. And imagine I told you the story of my fish dying. And then instead of you saying, wow, that must have been really hard. I'm sorry for your fish loss. You know, you're just like, oh, yeah. Anyways, I went fishing the other day and that this is what reminded me of fish.
6:20You know, like that would be terrible. And so you want to ask follow up questions, how your daughter's dealing with it. Did you have a special ceremony for the fish? And it's a funny example, but follow up questions show that you're listening. And so I think that is an important thing for connecting. we had a guest about a week ago who she cited many studies about speed dating and she gave us all these speed dating tips and she basically said exactly what you said maybe you guys are both talking about the same studies but she said in speed dating you gotta ask a lot of questions and you gotta go deep really fast to stand out from other speed daters yeah just human nature right?
7:03It's what humans want. Yeah. Because if you're just like, hey, pretty hot out, isn't it? Super, you know? Okay, sure. You're not connecting with that. All right. Okay, so that's connect. Now invite. Invite. So invite, if you want to talk about some like deep issues, the invitation is something that people appreciate. And an invitation means that something where someone can say no, right? So if I'm inviting you to a party, you can say no. But if I'm demanding you to go to a party, that'd be kind of a jerk move, right? I'm having this party and you better come or else. And I think when we talk about politics and we talk about moral questions, we often do demand, how could you vote for this person?
7:47How do you believe this? Explain to me, right? Like justify yourself. No one needs to feel like they're justifying who they are, what they believe. And so an invitation is really focused on understanding and the intention there is learning. So please, I'd love to learn what you think about immigration. And I know maybe we disagree, but I'm just like, I'm trying to understand and I want to understand where you're coming from and what experiences might be of led there. So I just really appreciate hearing kind of your views, even if they're different from what I think. How about if you say to the person, can I ask you a question about immigration?
8:25That's good. Yeah, that's a great place to start. And a question before the question. That's perfect. Yeah. Okay. Now, can I ask you about validation? Thanks for the invitation. I'm happy to share. See, like it worked. It just worked for us right now. So, you know, you invite someone to share something that is going to be hard for them to share. Invitation, you're like putting in kind of a little like grace. I like to say, you know, I talked to a lot of churches. So you're like putting in some grace, like I'm inviting you. And I know it's going to be hard for you to share this thing. And you're probably going to say something offensive.
9:03You don't need to say that to someone, but like come in with a mindset that someone might say something offensive to you and then they'll say something. And then maybe your first reaction is to say, I don't think that, or what about this? Here's this other thing you are considering. You want to say no right away. You want to like fire back something, but you should resist that impulse and instead validate. It doesn't mean agree. It does mean, thanks so much for sharing that. I understand it's hard to share. If I'm listening correctly, I think you mean this. And I'm going to rephrase it in a way that's very charitable.
9:34And then that's going to make you feel heard. It's going to make you feel seen. And it's going to allow us to have a better conversation after that. And it's not part of CIV, but you also make a very big deal about showing that you're vulnerable. So how does vulnerability play into this? Yeah. I guess taking a step back, the goal for all these conversations is to see the humanity in each other, right? To recognize that we're all good people. We're all trying to figure out our lives and our world. And oftentimes when we're disagreeing with someone, we, and this is John Saru's turn, we flatten them.
10:12We see them as two-dimensional. And so all this is a way of seeing someone in their rich three-dimensionality. you want to connect, you want to invite, you want to validate, and you want to let them see you as well as someone who is human. And a big part of that is vulnerability. So I'm going to share the stories after you shared with me, I feel comfortable with you now because we've had a connection. And so I'm going to share the stories of suffering of harm, my concerns. And so you can see that I'm really basing my moral judgments, my concerns in questions about harm, because that's That's where our minds are rooted when it comes to morality and politics and concerns about protection.
10:54So the name of your book is Outrage. And I have to ask a very simple question, which is what causes people to get outraged? It's a great question. It's a pretty simple answer. And the answer is we get outraged when someone rejects or challenges or defies our understanding of what is harmful and who is vulnerable to harm. So we get morally outraged when we see someone causing harm or rejecting our understanding of who or what is harmful. And would you say that being outraged is highly correlated with justifiable reasons to be outraged? Or is it like if you stepped aside, would it be irrational to be outraged?
11:49Here's the thing. So outrage evolves as a way of protecting ourselves. So if in our community someone did something that we thought was harmful, we would all band together in anger. We'd grab our pitchforks, our torches, and we would kick that person out of the community or we would punish them or censor them somehow. Except today, we're no longer faced as much with kind of things that we all agree are harmful. Instead, we disagree. Immigration, abortion, taxes, different people on the left and right disagree about what's harmful and what's worthy of outrage. And so going back to your question, it's really hard to know what's the rational right thing to be upset about because there are so many people on each side of an issue who have a legitimate point often.
12:41And so I think it's hard to say what's rational and what's not. We can all agree on some things, but other things we're very far apart on.
13:04As I was reading your book, this section about outrage, a moral outrage, I just thought, would you say that the United States reaction to 9-11 was the mother of all examples of moral outrage? I mean, it's certainly there's a case to be made. So we were harmed. We were harmed by someone we thought is a true villain, in this case, bin Laden, and like foreign folks doing harm on our soil, attacking our institutions. And certainly we were collectively outraged enough we came together and then tried to punish the folks who caused that harm. I think that's a good example. But isn't the point of your book that we should look at it from the other perspective and see what drove them to do 9-11?
13:55Or is that a stretch? I think the point of the book is to understand how everyone has the same moral mind and we're all driven by outrage. And so I think it's justifiable that many Americans were outraged at that act. But I do think that failing to appreciate the kind of mindset of, let's say, folks in Afghanistan, folks in Iraq, other folks in the Middle East is like, you know, America goes in there and causes a lot of harm. I think we maybe needed to think about how they might feel outraged at America in return. Right. There's always two sides of any issue and there's always people who take the other side.
14:34So at least we should have had a better understanding of what they're thinking and what they're feeling. So do you have a practical tip that when you're feeling moral outrage, you know, before you react, you should take these steps or do you just start launching B-52s? Well, you know, John Saroof has this other quote that I really like when he's working with divided communities. And he says, it takes a fifth of a second for your flight or fight response to be activated and 20 minutes for it to calm down. And so part of, I think, managing outrage is just taking some time and space away. It's okay.
15:17It's okay to walk away from the situation and say you need a little bit of time to calm down and you think about it. And it's okay to schedule it for a different time when you're not feeling angry. Like don't send emails in anger. Try not to talk about politics when you're filled with rage. But I think what I try to do, and to get to your point about thinking about the minds of others, is to think about how these folks that I disagree with might feel victimized and the harms that they see. Because once you see that the harms that someone else is worried about or how they feel like they've been victimized, even if I don't agree with their position, I can at least see them as a little more human.
15:59And that goes a long way. Author to author, I'd like to ask you this question, or maybe I should pose it as author to author. May I ask you a question? Yes, you bet. So did you consider titles for your book that were not quite violent or negative instead of outraged? It would be like harmless or something like that. The flip side of outraged. I did consider Harm less. I thought that would be nice. The original title, the kind of secret working title was The Victim Within, which is a negative and maybe less violent. It turns out no publisher wanted that book. You're a victim and no one wants to walk through the bookstore and be like, you know what?
16:46I am a victim, even if we might all feel like it at some times. But I think we thought that the one word title with the bright orange cover and the aggressive question or exclamation mark, rather. Maybe a question mark would have been better, right? Outraged. But I think we wanted people to resonate and many people are feeling outraged today and we wanted to help them make sense of that. Okay, fair enough. And now I'm going to ask you one more author to author question that I noticed. And you may find this really bizarre, but on page 190 of your book, I have a question. And let me read a quote.
17:27So on page 190, it says, most conservatives generally want to protect black men, and most liberals generally want to protect the police. Is that an error? Is that a typo? Was it transposed? No, no, because it is the case that when we think of progressive folks and conservative folks, We generally think of conservative folks being more concerned about the police, progressive folks being more concerned about protecting black men, black lives. But it is the case that most progressives do think that police officers are good and want to protect them. Oh, OK. I get it now. OK. So you were like busting two myths there.
18:11Exactly. Exactly. And where the disagreement comes is like the relative concern when those two groups, those two interests are kind of pit against each other. But most people want to protect most other people. I read that sentence about four times and I said, is this an error? What is he trying to say? So I stand corrected. I stand corrected. Thank you very much for clarifying. But you're right. We have these myths that the other side is so stuck in their political positions that they don't care about the other side or other interests. But most people do generally care for others and want a world where people are protected.
18:50It's just these disagreements come down to these trade-offs. The foundation of your book is something that I never considered, which is I've had many social psychologists on this podcast, and there are many explanations for this divide in the United States. But none of them have ever said something like harm is the key variable and the master key to explain human morality. So can you explain why harm is such a big deal? Because I never considered it. I never thought of it like that. I think the reason that harm is the master key of morality is because we as a species and as individuals, we're really concerned with protecting ourselves.
19:35And we evolve through time as being threatened. If you go out, I make the argument that we're a lot more prey than predator. if you go out into the forest and you strip down to your underwear and you wait for nighttime and you hear a twig snap behind you, you're not going to think, oh, good. I hope it's an animal that I can eat. You're going to think, oh, my goodness, right? Something's coming to eat me. Something comes to kill me. And if you walk through a dark alley and you hear some shuffling in the darkness, you're going to think, oh, no, there's something there. There's something trying to get me.
20:08So we are so attuned to threats because the revolution, the people who are not attuned to threats, they died. If you were like, oh, look, there's something lurking in the darkness. I'm going to go try to hug it. You got eaten. And so we're attuned to threats. And in the past, those threats were clear. The predators are people who might kill us. But today, those threats are a little more ambiguous, right? Are immigrants a source of income for America or are they threats? Are taxes going up? Is that bad? Is that good? So today we're divided by what's the most threatening, but at the heart of all our moral judgments is this concern about protecting ourselves from harm.
20:48And that's why it's the master key. And if someone from 100 years ago took a time machine and came to America today and saw what we considered harmful threats, would that person just be scratching their head and saying, listen, you guys, you got to have more serious things to worry about than, I don't know, not being able to get into Harvard. That's not the biggest threat in the world. I think you're exactly right. I often think going back in time, if you went to a parent in the industrial revolution and their kids were working in a factory, it's dark, it's hot, there's spinning machinery that could catch your hand and cut it off.
21:32And they're thinking every day, I hope my child's going to come home. and then as you say you tell them you're like maybe your kid's not going to get into this elite school or maybe your kid is going to look at the screen too much they didn't have a screen maybe don't understand right but look at the screen too much and not feel fulfilled the parent would be like i just hope they come home with their hands you know and so i'm not you know it's not saying that these harms we're worried about today aren't real to us and don't cause concern but it's certainly it's a stretch from days of yore. So let me ask you something so that if you are dealing with someone who you disagree with, should you be so transparent and ask them what harm they are seeing or what harm they're trying to avoid?
22:18Can you just be that blunt and ask what's threatening you? I think you can. I think I probably wouldn't start with that. Going back to the CIV, I would probably get into the conversation a little more obliquely, talking to them as a person. But I think it's totally reasonable once you're actually talking about politics, about morality, to say, what are you most worried about? What do you think the harm is of this policy? People will tell you. People have a gut feeling that the things they're against are harmful. And so I think they're very happy to tell you as long as you don't throw it back in their face, as long as you don't deny the kind of victims that they see.
23:00Okay, so I'm a hardcore liberal and probably most of my audience is liberal too. Maybe I have two or three conservatives listening to this podcast. So I got to tell you, a lot of the book was just eye-opening to me that there is another argument to be said about abortion or vaccination or guns. So can you just quickly explain to us, what's the other side of you, Guy? what harm do they see with too much abortion or vaccination or gun control? Yeah, good question. And I want to preface this with this idea of, look, there are like statistical truths of who or what is more likely to be harmed in some situations.
23:47And so I think vaccination, you know, as a scientist, I think vaccination, it's a good, it's a clear good. I'm a scientist. There's lots of evidence to support that. But I think that statistics don't always resonate in our minds. And in fact, they seldom do. And what does resonate are kind of stories about harm. And so even if we are all concerned about protecting the vulnerable from harm, especially kids, that you can have powerful stories, visions of what's harmful that contradict any kind of statistics. So let's say your kid gets a vaccine and falls terribly ill, that's going to be a personal experience that overwhelms how many scientists tell you that vaccines are okay.
24:35Or if you hear a story of a friend, I think guns are the same way, right? If you have experience and you've used a gun to defend yourself, that's really powerful. And guns is also an interesting case because we could argue about what's most relevant to the gun debate. If you're like, look, the real problem is mental illness, or it's not like taking care of your gun or putting them in safes, then we shouldn't be worried about how many guns are there. We should be worried about like responsible gun ownership. And if someone comes to your family, if the zombie apocalypse comes, right, you want to have a handgun.
25:06And so you see those threats and you see guns as a way of protecting yourself against those threats. So it just always comes down to this kind of this worldview about what best protects us and our family. Would you say that it's accurate that conservatives and liberals would almost completely agree on the desirability of protecting kids? Yes. I think we agree on the desirability of protecting most people. We just make different assumptions about what protects them. So a liberal would make the argument that vaccination protects kids and a conservative might make the argument that vaccination is going to cause autism.
25:49So they're both trying to protect kids. That's exactly right. Wow. But let me ask you, Kurt, is there a point too far? I understand seeing the other sides, but are you telling me I'm supposed to see the other side for Hitler and Putin and Musk and Trump? I mean, RFK says don't get vaccinated. Is there a point where you just say, I don't think so? I think there is a point. There is a point where you say this is a step too far, but I do want to separate the morality and humanity of everyday people from maybe political elites. This book is not written as being an apologist for Putin. In fact, in one chapter, I say Putin thinks he's a victim, and obviously he's not.
26:35That idea is crazy. But I do think that many people in America have so many kind of different assumptions about who's vulnerable to harm from social media, from cable news. And I think most people, left or right, just want to protect their family and want to have a better world to live in. And maybe some folks make assumptions or misunderstand the science. Questions of vaccination are probably more complex than most people realize, even if they're uniformly, I think, a good thing for society. And so I think we should just see the humanity in the other side, even if we want to argue against them.
27:13But that understanding of humanity doesn't have to extend to Elon Musk if you don't want it. This is about reconnecting with your friends and family and coworkers. And if people don't want to have a reasoned conversation with Kanye or Elon or Donald Trump, I think that's OK. This is about healing our kind of everyday fractures. Although I do want to say there are people who think that you can extend the bridge even further. So Daryl Davis is a black blues musician. Talk about him in the book. He devotes his life to befriending KKK members and getting them to hang up their robe. So should we require a black man to talk to a KKK member?
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27:53No. But the fact that he did it, I think, makes society better because he de-radicalizes them and brings them towards the middle. So those conversations are good. But I think a very subtle and important point is that where do you draw the line between communication and understanding and empathy and vulnerability and crossover into persuasion? Because once you cross into persuasion, it changes the CIV, right? Right. And so in general, when you have these conversations, for them to go, well, you should be trying to understand and not win. because if you try to win, say you've already lost. But you can persuade someone through understanding, which I think is actually the only way to do it.
28:37Because if I come at you and I say, look, your positions are wrong. I heard some statistics on Fox News and here's how like you're following the wrong party and you're a sheep and let me tell you the right statistics. That's not gonna persuade, that's gonna send you in the other direction, right? You're gonna get angry. You're an idiot. Like you don't know the right facts. And this is why facts don't work to persuade because people have different facts. But if instead I say, look, here's why I believe what I believe. It's because of how I was raised. This really formative thing happened to me as a child.
29:06I felt very vulnerable. And I got assaulted by a migrant or like I used a gun to defend my right. These positions on the right. I think you'll think, oh, OK, like I see where you're coming from. And now you can generalize my own stories and feelings of harm, maybe to other folks on the side. And that could be persuasion, but not because I'm trying to persuade, because I'm trying to just show you who I am. But isn't there an inherent flaw in using stories this way? Because stories are not necessarily statistically or scientifically valid, right? You could say, yeah, my uncle smoked cigarettes every day for 70 years.
29:48He never got lung cancer. So cigarettes, according to my story, are safe. Yeah, no, that's a good point. And I teach my students in psychology and science that stories, just anecdotes are not data. And the point is very apt. But our minds do not work well around statistics, and they should work better. And I teach my students to think about statistics, right? But in a political conversation, it doesn't work. I wish that it worked, then we could agree on like a common set of statistics or facts, but we don't because each side has statistics and they disagree about which statistics are most relevant.
30:31So there's a statistic that somewhere between 100 ,000 and 1.2 million times every year, guns are used in self-defense. And there's a broader set of statistics, even more times in America each year, guns harm people, not in self-defense. But I could say, look, as a conservative, those other statistics, they're not relevant because they're not using guns correctly. They're not well-trained. It's not the right kind of guns. And there's always a way to, I think of like Neo and the Matrix, you dodge around which facts are real. And so at the end of the day, if you want to understand someone, you need to put statistics aside, at least at first, at first connect with someone as a person, and then you can talk about statistics.
31:11So do you basically tell your students that stories are very powerful way to communicate and persuade, but you should also be understanding that when you're on the side of the recipient of the story, you have to ask, is this valid in general? I think people already do that. I think if I tell you a story, as I have, so here's how a gun rights advocate, why they would be pro-gun because they used a handgun to defend themselves, or your kid got sick and you thought it was because of the vaccine, that's a story. You would spontaneously say, that's not valid. That's not a right story. That's not generalizable.
31:55People already do that. And so I think the step we're missing is to say, wow, that must've been hard. Thanks for sharing that. I can understand where you're coming from. And then you can talk about some broader statistics. I think once you've shared your own story, so the person knows where you're coming from. And there's lots of programs actually to bring lawmakers together across the country. And those programs, they allow storytelling initially. And then afterwards, they have lawmakers think about statistics and policies and affecting the most good on kind of narrow range of issues typically, but statistics are still part of it, but they don't happen first, if that makes sense.
32:33In Silicon Valley, one of the most common stories is that you don't need a college education because Bill Gates, Steve Jobs, and Mark Zuckerberg don't have undergraduate college degrees, so they don't need it, you don't need it, drop out of college. And that is statistically a very, very misleading story, right? Right. I think about in terms of the stock market too, right? Sometimes there's big crashes, but statistically speaking, it just makes sense to invest your money in a stock market because it goes up. But morality is not, it's not like other facts. It's not like other statistics. if you have a deep moral conviction and I say, hey, there's a statistic out there and it suggests that your moral conviction is wrong.
33:25It's not that you're not going to be like, oh, you know what? You're right. I guess I'll just give up my view because that's not how we're built, right? Our moral convictions, they tie communities together. They make us feel like we're good people. And so maybe you can have moral change over time and people do. People shift left to right or right to left. But like, it's not the same kind of thing of what's the most reliable car you can buy. It's not the same kind of thing as what should you believe about abortion? Okay, so now kind of reversing my direction on stories. Can you tell us how to optimize the use of stories?
33:56So let's say I'm sold. I've seen the light. I love stories versus facts. So how do I use stories most effectively? Before we get there, I think one thing that's useful to note is that like political operatives, the people that I'm saying you don't need to have quite as much empathy for as everyday people, they understand the power of storytelling and fears and harms. These are the things that motivate the base, that get out donations, that get out the vote. These people are out there. They're coming for you. They're coming for America. So I think stories do work. And the other side uses them, whether you're on the left or the right, the other side is always using them to almost for evil to drive division, especially during elections.
34:38And so I think it's useful for us to know that that they work. And I think even drawing from those kind of like the success of fear and threat, the stories that work best for bridging divides are, as we mentioned a little bit earlier, stories that kind of reveal your vulnerability and reveal that, you know, you're a good person. If I tell you the story and I talk about my family and so here's a story of like why I, wants to bridge divides and see the humanity in the other side. And even though I hang out mostly with progressives, I have family in Nebraska. And they very clearly love me, and they loved me as a kid.
35:20I was a stepchild. I was a foreigner. I came down when I was like seven and 10. And they opened their arms to me and accepted me as part of the family, despite these facts. And even as I got older and I realized I disagreed on issues, I couldn't write them off and say that they're just, you know, stupid or evil because I know that's not true. And so it's my personal experience of like feeling loved and having them kind of sacrifice for me, drive across the country to see me get married. These are the things that make me feel connected. And so my own story for why I'm a pluralist and why I think we should bridge divides is like grounded in my personal experience and my feelings of love and openness.
36:01So I think those are the stories that are optimized in a sense, like bearing yourself and showing who you are personally. Up next on Remarkable People. And so I think we're exhausted about fighting about what the best way to do it is. And we're exhausted about the kind of loudest voices on social media and on cable news. Even though I think we're kind of like, there's this like terrible addiction to kind of social media and cable news, like we would be happier if we put it aside for a little bit, took some time, rested, slept, and connected with people on a human basis. And that might make us feel less exhausted.
36:45Thank you to all our regular podcast listeners. It's our pleasure and honor to make the show for you. If you find our show valuable, please do us a favor and subscribe, rate, and review it. Even better, forward it to a friend. A big mahalo to you for doing this. Welcome back to Remarkable People with Guy Kawasaki. You brought it up, so I gotta ask, did you ever get baptized? I never got baptized, despite, as the story in the book goes, I'm in a Sunday school in Nebraska, and the lessons on baptism. And I was like a seven-year-old or 10-year-old or something sitting in the basement. And the teacher says, can anyone tell me what happens to people who aren't baptized?
37:31I'm the only kid, obviously, who's not baptized. And some kids put up his hand and the teacher says, yes. And the kid says, they go to hell. And that's what everyone believed. But I felt like it was a bit of a setup. Like, you're just like telling me I'm going to hell. and I was a little offended initially, but then I took some time. I was like hot on it for a little bit, but I took some time to think about it. I went away a little bit and I realized kind of what harms do they see? Well, they see me going to hell and they love me and they don't want me burning in a pit of fire for eternity. That's bad.
38:09That's a harm. And now that I see this concern, which is a little offensive, actually as a way of trying to protect me and reach out to me. And so I see it in a new light and I'm still not baptized. I don't think I'm going to hell, but I do appreciate their concern for me, even if I disagree with their assumptions about the world. I got to tell you, I love that story. I was baptized. I was probably 40 years old or something. So it's never too late. I got baptized at 40. I took up hockey at 44. I took up surfing at 60. Kurt, take your time. You got a lot of time. There you go. I've already had a couple of concussions, so I don't know about hockey, but definitely surfing.
38:54You put together two words that I have never seen put together in my life, and I want you to explain the concept of moral humility. What do those two words have to do with each other? So there has been a big trend, a movement towards intellectual humility, which is this idea of maybe I don't know how the world works. And so you can make people feel intellectually humble very easily. If I say, imagine a helicopter, you know how it works? And you're like, yeah, I got it. There's like two rotors. It's cool. And then I say, could you please draw out a helicopter in sufficient detail that you could like explain how it works?
39:37And then you like get your pen and paper and you start driving the helicopter and you're like, I don't know. I have no idea. That creates some humility or even like, how does the toilet work? Whatever. That creates humility because you realize intellectually, you don't know everything that you thought you knew. Moral humility is that understanding about a moral issue. And it's harder one, I think, but I think you can still have it. And I think it's still important if you acknowledge that like, well, maybe there's someone on the other side of an issue about guns or abortion or taxes that maybe has a bit of knowledge or a bit of opinions that I might learn from.
40:17That really changes the conversation, right? Because now they're not evil. They just, they think differently. And even if I don't agree with it, like I could still learn a little bit from them. And every time I've had conversations, like I had an Uber ride with a Christian nationalist, I don't agree with Christian nationalism, But at the end of this 20-minute conversation I had where I asked him a lot of questions, I connected, I invited, I validated. I learned a lot about his position, and I still don't agree with it, but I still learned about what he's thinking about, and I appreciated that learning.
40:48So I think humility can help. Okay, Kurt, you opened another door here. Tell me, what did you learn from a Christian nationalist? I want to hear this. I want to be morally humble and learn this. So a Christian nationalist was an Uber driver. He had his own business. He has his family. And he was describing to me like what he thought about the state, what he thought about the church. And I was surprised at, in a sense, how tolerant he actually was of other faiths. He thought that like Christianity should be the kind of national religion. It's definitional in the idea of a Christian nationalist.
41:26He's like, you can be Muslim. Maybe it's not as prominent as being Christian. And I didn't realize that he would be supportive of that idea. And he also had like more nuanced beliefs on the economy than I thought. He's like, oh, I'm kind of libertarian, but not in the following ways. And so I think I learned about the kind of economic and social complexity in this view that I didn't appreciate. And that made me kind of reflect on like, well, what do I think of the connection between the state and the church? And there's lots of tax breaks for churches. And do I think that's reasonable? I'm not sure.
42:00But he's advancing arguments for like why that's meaningful to him and like the connection between the church and supporting his family. So it just made me think of there's nuance around these issues and it didn't change my core convictions, but it did make me realize that there's unanswered questions you could have about these topics. And did you give him five stars and a tip? I did give him five stars. And here's why. Here's why. OK, so we had a 20 minute conversation about Christian National. I asked questions. I invited. I validated. And then as we're driving up the ramp to the airport, we start talking about abortion.
42:34And abortion really comes down to your assumptions about when life begins. And this may be a whole other conversation, but interestingly, evangelical Christians used to think that life started at birth, not at conception, which is like a whole turnaround in the 70s. But I digress. So we're having a conversation about abortion. He's very pro-life. And he starts saying that anyone who's pro-choice is kind of aligned with the Nazis. What? Yeah. And you mentioned it as well. It doesn't take long for someone to connect a moral position they disagree with to the Nazis, right? It's so easy in discourse today.
43:06It's like natural even because they're like the paradigm of evil. And I teach a class on this. I teach undergrads to have reasonable conversations about contentious issues. And I say, listen, we can't have this conversation if you're going to compare half of America to the Nazis. It's just not acceptable, right? It's not fair. We can't have a good faith conversation about morality if this is going to happen. And he pauses and he says, you know what? You're right. I'm sorry. I'm going to take that back. All I was trying to say, or I'm giving him some grace here to explain his views, like the invitations and validation, is that I'm worried that people who don't respect the sanctity of fetal life will slide down a slippery slope, kind of my words, but like, you know, And other areas will neglect life.
43:55And that's going to be bad for everyone in society, especially kids or the vulnerable. And the idea of a slippery slope is a reasonable philosophical argument that people on both sides have. And I could understand where that was coming from. And five stars, he took it back. He had some moral humility himself because he's like, that's wrong. I'm sorry. But that only happened because I tried to understand and ask questions. And so I think it's a good example of how these things can, if not change people, at least allow them to have respect for the other side in a way that probably didn't happen for him.
44:30I'm a college professor. He probably thinks I'm like the indoctrinating enemy. But now I think there's some respect that hopefully persists over time. And why didn't this story make the book? It happened after the book was written. Oh, bummer. But I have a sub stack on it if folks want to see the sub stack. But it's one of my favorite stories because I took all the book and I put it into practice. Yeah, it encapsulates the whole book, right? Yeah, exactly. Exactly. You never know what happens in an Uber. That's another important lesson here. My last section of questions is I want to explore the concept of being mentally exhausted.
45:11So what causes mental exhaustion? Well, am I asking questions that are too easy? So in the book, I talk about this idea of the exhausted majority when it comes to politics. And then most people are, like you say, mentally exhausted. We're tired of the shouting. We're tired of all the anger. We're tired of the division. And even if it's a gut reflex, we just want to live our lives. and we just want to feel like the country is working for us, by us. And we disagree about that, obviously, about who's the most effective leader. But most people want cheaper gas prices, want cheaper milk prices, want schools that flourish, want healthcare that helps them.
45:57And so I think we're exhausted about fighting about what the best way to do it is. And we're exhausted about the kind of loudest voices on social media and on cable news. Even though I think we're kind of like there's this like terrible addiction to kind of social media and cable news like we would be happier if we put it aside for a little bit took some time rested slept and connected with people on a human basis and that might make us feel less exhausted so your recommendation is put social media aside don't doom scroll and try to interact on a personal basis using civ exactly exactly and even if you use social media we have some research on this that if you unfollow the most divisive accounts, like that's gonna make you feel better.
46:42Just those like 10 people that are conflict entrepreneurs is a nice word from Amanda Ripley, that people are making money by making you angry. Put it aside and actually have conversations with your Uber driver or someone who bowls with you. The guy who like runs the whole landscaping operation around here, he's certainly more conservative than I am. We talk about kids. And we talk about how he's doing, talk about like his house and he's planting trees. There's so many things that we've in common that's not about politics. And if we get to politics, we can like tiptoe around a little respectfully.
47:14But those in-person conversations are much better than screaming into platforms. You made the argument that you should unfollow the 10 most disruptive people. I could make the case you should unfollow the 10 people that you most agree with, right? because that would put you outside the echo chamber. Yeah, I think that's not a bad idea either. I think, again, you should be striving. Maybe this is a mindset for life, right? You should be striving to learn in general. And if you're just hearing anything that you already believe parroted back, it's not a way to learn. But with social media, I mean, the algorithm is so fine-tuned to induce outrage.
47:53Like, I don't even know if social media is the right place to learn. You can read reports by think tanks. I think that's probably boring for most people. But I think if you're going to use social media, follow like the U.S. parks, cat memes. I don't know. Anything's better than politics on social media. In fact, I've got a study that shows that people who follow politics on social media and pay attention to virality metrics, like how many retweets, how many shares, they have symptoms of PTSD that are above clinical threshold often. It's crazy. Like that's how bad it is to like politics and care about virality on social media.
48:28Don't do it. the guy who just time traveled 100 years, he's going to be saying, yeah, 100 years ago, we were worried about being killed. And now you're worried about PTSD from reading posts on social media. True. Although, you know, 100, I don't know how many 150 years ago, right? Salem witch trials, like all sorts of panic about witches. And they didn't have social media, right? But they had the Bible and they had like preachers saying that like Satan's coming for them and things are terrible. So they still had a kind of panic. It didn't happen as fast as social media. But I think it's still a kind of like deeply human thing to be terrified of threats and to band together and get outraged.
49:09Okay, this is my last question. And this last question may not go over well with your relatives in Nebraska. But let's just pretend that you become the chairman of the Democratic National Committee. What would you do? I would tell stories of harm because I know that's effective, I suppose. I mean, I think deep in my heart, I think that the best way to run America is how it was founded, which is as a pluralistic democracy. And it's totally fair to have convictions. But I think some of the best bills that were passed are bipartisan bills, like overhauling the criminal justice system to be kinder, to be less punitive, to be less racially biased, but also just give individuals a second chance no matter what their race is.
49:58And so I would try, I think, to build broad scale support. This is why I would never be elected, by the way, or chosen as the DNC chairman, because I'm not like motivating the base enough. But I think big social movements pass civil rights, women's suffrage, right, because there is bipartisan support. There's understanding on both sides. There's allies that see. Same with gay rights. It's like John McCain's daughter is gay and he could see the humanity in those folks. And then there's this widespread support. I think for moral progress to happen, I think it needs to be a more united effort than what we're seeing today.
50:37And as you said, and I misunderstood, quote, most conservatives generally want to protect black men and most liberals generally want to protect the police. and right so we're probably more similar than we are different if we could just stop being outraged exactly we are so similar if you take a law book and you flip to a random page we probably agree on 99.99 percent of those pages of law and even when it comes to contentious issues we generally do agree what pushes us apart is our partisan filters and what the media tells us. So if we just go within ourselves and think about our own minds and our own concerns about harm and other people's concerns about harm, it brings us a lot closer together.
51:24All right, Kurt, thank you so much. This has been such an interesting episode and I learned a lot reading your book. I would love to see all your theories and concepts get into practice so that we do have a more civil CIV in caps society. So thank you very much, kurt i appreciate this very much and you are a remarkable person so we will be in touch okay sounds good and appreciate it all right so i'm guy kawasaki this has been the remarkable people podcast with the remarkable kurt gray and i hope you learned some very tactical and practical ways to bring society together i certainly did and remember his book is called outraged even though I think he should be called harmless.
52:17But don't worry about that because he had to get the book published. And if publishers want to call it outrage, so be it. And focus on the big issues, right, Kurt? That's right. Outrage sells. Outrage sells. All right. Thank you very much. Have a great week, everybody. Mahalo and aloha. Thank you for my crew. Madison, Nismar, Shannon Hernandez, and Jeff C. That's the Remarkable People team behind me, Kurt. And we're all trying to help people be remarkable.
52:53This is Remarkable People.
From the publisher
Step into the fascinating world of moral psychology with Kurt Gray, professor of psychology and neuroscience at UNC Chapel Hill, who explores the psychology of outrage and moral understanding. As director of the Deepest Beliefs Lab and the Center for the Science of Moral Understanding, Kurt unveils how we can bridge America's deepest divides through his groundbreaking CIV approach - Connect, Invite, and Validate. His new book 'Outrage' challenges us to understand both sides of moral conflicts and find common ground in our shared humanity.
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Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.
With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.
Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.
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