Tina Wells: Harmonizing Your Work and Life

17 May 2023 · 1 h 4 min

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Podcast Summary: Guy Kawasaki's Remarkable People - Tina Wells: Harmonizing Your Work and Life

Episode Overview In this episode of Guy Kawasaki's Remarkable People, Guy interviews Tina Wells, a renowned business strategist, author, and founder of RLVNT Media. Tina shares her insights on achieving work-life harmony, understanding millennials, and the importance of building successful relationships. The conversation is both personal and professional, providing listeners with practical tips and inspiring stories.

Key Themes and Discussions

  1. Tina Wells' Background
  2. Early Career: Tina began her journey in marketing at the young age of 16, founding Buzz Marketing Group.
  3. Experience: Worked with major brands like Dell and Apple and authored several books, including "The Elevation Approach."
  4. Current Focus: Recently transitioned from marketing to launching Relevant Media and Relevant Products, focusing on representation and innovative product development.
  1. Building Relationships
  2. Importance of Relationships: Tina emphasizes the significance of relationships in her career, which opened doors to opportunities like her partnership with Target.
  3. Listening Over Selling: Her approach involves understanding others' needs rather than pushing sales, advocating for value creation in business relationships.
  1. Understanding Youth Culture
  2. Avoiding Assumptions: Tina warns against relying on personal experiences or assumptions (like those based on one's children) for understanding youth culture.
  3. Observation and Research: Encourages marketers to engage in ethnographic research and observe behaviors rather than relying solely on surveys.
  1. Work-Life Harmony vs. Balance
  2. Myth of Work-Life Balance: Tina critiques the traditional concept of work-life balance, arguing it promotes adding more tasks to maintain equilibrium.
  3. Work-Life Harmony: Advocates for a life that fulfills personal and professional needs without the pressure of constant balancing.
  1. The Elevation Approach
  2. Framework for Success: Tina outlines her framework consisting of four phases:
  3. Preparation: Identifying what you want.
  4. Inspiration: Seeking guidance from those who have experience in your desired area.
  5. Recreation: Taking breaks to recharge.
  6. Transformation: Implementing changes and achieving goals.
  7. Goal Setting: Tina emphasizes the need for SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) for effective planning.
  1. Navigating Challenges and Imposter Syndrome
  2. Personal Struggles: Tina shares her experience with imposter syndrome during her transition into manufacturing, illustrating the challenges of learning new skills.
  3. Coping Strategies: Focused on making small, actionable steps rather than overwhelming oneself with large goals.
  1. Authenticity and Self-Identity
  2. Advice for Young Black Girls: Encourages understanding one's identity and history, filtering out societal projections, and embracing personal power.
  3. Family Influence: Highlights the importance of familial support in shaping one's self-identity and resilience against external negativity.
  1. Conclusion and Takeaways
  2. Embrace Authentic Relationships: Cultivate genuine connections without the expectation of immediate returns.
  3. Power of Vulnerability: Acknowledge and share struggles to foster growth and understanding.
  4. Commit to Continuous Learning: Encourage self-reflection and engagement in lifelong learning to achieve personal and professional fulfillment.

Final Thoughts The episode with Tina Wells offers a wealth of insights into navigating work-life dynamics, understanding youth culture, and building meaningful relationships. Her advocacy for authenticity, joy, and a structured approach to goals aims to empower listeners to create a life that aligns with their values and aspirations.

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Transcript

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0:00As we head into the new year, leaders everywhere are wondering how to help their teams do the best work of their lives. And here's the encouraging part. When people have the right skills, everything gets better. Collaboration improves, projects run smoother, innovation actually takes off. That's why Project Management Institute is such a powerful resource. As the home of the PMP and globally recognized certifications, PMI gives teams the confidence and capability to turn big ideas into real results. Invest in your people and watch remarkable things happen. Project Management Institute. Learn more at PMI.org.

0:37Want to know when there's a new episode of Remarkable People? Simply text 831-609-0628 if you live in the U.S. or Canada. Don't miss upcoming shows. Take a moment to follow Remarkable People in your app or podcast player.

1:01I'm Guy Kawasaki and this is Remarkable People. We're on our mission to make you remarkable. Get ready to be inspired today as we have a special guest named Tina Wells. She is a business strategist, advisor, and founder of Relevant Media. She founded Buzz Marketing Group at just 16 years old and worked with big names such as Dell, Apple, and the Oprah Winfrey Network. Tina is also a best-selling author of seven books, including Mackenzie Blue and The Z-Files. She is a board member of several prestigious organizations, including THINX and the United Nation Foundation's Global Entrepreneurs Council.

1:42Tina has recently released a book titled The Elevation Approach, Harness the Power of Work-Life Harmony to Unlock Your Creativity, Cultivate Joy, and Reach Your Biggest Goals. With so much experience and wisdom to share, I can't wait for you to hear Tina's story and learn from her insights. I'm Guy Kawasaki. This is Remarkable People. And now, here is the remarkable Tina Wells. So first, just a little bit of background. Can you just bring us up to speed what you've been doing since 16? Just those few years since, Guy. I'm going to be 43 in a few weeks. And, you know, I can't believe that I have been so fortunate to have a career for 27 years and to really have a career where I started out loving product and pop culture.

2:37And it's almost come full circle where now I get to create product and bring it to market. And I still love product and pop culture. And so there's definitely been a through line, I would say, in my career over the last 27 years. And Buzz Marketing Group is in your past now. Yeah. Okay. And you are, you're Tina Wells or what's relevant? And I don't mean relevant in the sense of I'm asking you, what's R-E-L-E-V-A-N-T? I'm asking you, what's R-L-V-A-N-T? So that's relevant media. And for years I was in marketing. I was one of the first in millennial marketing, you know, at a time when it was really emerging.

3:17And I fell into this space of really understanding millennials. I became dubbed the millennial whisperer. and I participated in a program through the Aspen Global Leadership Network called the Henry Crown Fellowship and realized I was indeed at an inflection point. I don't think I went into the fellowship feeling that I was, but I was, and about three years ago realized, you know what, I don't want to be in marketing anymore. What do I want to do? Something I had done for fun back in 2009 as I launched a middle grade fiction series called Mackenzie Blue, and three years ago when I had that aha moment, I thought I really love middle grade.

3:53I love the space and I love content. And so I really thought that the evolution would just be relevant media. And it really was this idea that it would be about representation. It would be culturally relevant in every way, shape and form. And I started working with Target and a partnership to create and distribute middle grade books. And that partnership expanded into product. And so now I have both relevant media and relevant products. And the goal of relevant products is to create innovative brands that launch in partnership with retailers. And Target's my first partner. I have Elevation by Tina Wells that just launched and it's a home office line.

4:30I have another really excited launch that I hopefully can talk about soon. And so right now I feel like I get to bring my research background, my marketing and understanding emerging demographics background, my love for products and create these brands and tell these holistic stories. Listening to this, and I'm sure other people are listening to this, and the immediate question that comes to mind is exactly how does one get into Target? What do you do? You just call, you know, 1-800-TARGET. Can I come in and show you my book and my daily planner? And would you put it in stock in 3 ,000 stores?

5:07Like how does that work? So I've always had this feeling my entire career that relationships matter. And if you know me personally, I just had a celebration with my dearest friends to celebrate my book launch and my launch at Target. These are people who I've just known forever. And I'm just a person who really cherishes relationships. You know, I have five younger siblings, very close to my family. My mom is one of 14. My father's an only child, but I grew up in a really big family. And it just was a value, I think, from my parents that you treat people well and relationships really matter. And so it's a long answer to how Target, you know, it was through the Henry Crone Fellowship, which came through a relationship.

5:47And there was a women's weekend and there were fellows over 20 years time and there was someone there from Target. And I didn't actually approach her that weekend. A dear friend of mine did on my behalf and said, you should be talking to Tina. You should get to know her. And so I'm very indebted, obviously, to that friend. But I think for many of us, we have that moment when opportunity really meets our experience and what we've been working towards. And I think it is showing up as a person that my friend would feel so confident to recommend that she even needed to talk to. So being diligent about my work, and it was 25 years in the making, right, to get that introduction, and then also to be able to perform and to deliver what was needed.

6:28And so I think so often we want to go into a place like Target and sell, sell, sell. And I came in very different because of my marketing background and said, let me listen and let me hear what the opportunities are. And you have to sometimes quiet yourself, stop trying to sell, let a buyer talk to you, talk about what's not showing up in the store and then say, what is my opportunity to bring something that's going to add value? And then how do I, you know, before we come in and say, I'm selling you this, I'm selling you that. And that's always been how I've operated in my career. Where can I add value?

7:00You know, so whether it was a CMO at Dell Technologies or the CMO of Oprah Winfrey Networks, I approached every client the same way and said, what are you really asking me for? Right. Because a lot of times, especially coming for me, coming from the service industry, people may say one thing and they're actually asking you for something else. And if you're not allowing them the opportunity to just speak, allowing them the space. Right. A lot of time when we're in conversation, someone talks and we talk and someone talks and you got to pause sometimes and just see like, is there something else they're trying to say?

7:31And that was really my philosophy approaching the target relationship. Where can I add value? What are their goals and objectives? There's a huge corporate objective right now around reaching more black guests and bringing more black customers into the store. Where do I see an opportunity? So it's a lot of listening, to be honest. So when you went to Minneapolis, they didn't stick you in room number 73. Like I've been to Walmart. I've seen what it's like at Walmart. It's not like that for you at Target. Oh my gosh, no. And I actually got to shop the most incredible Target store with an escalator.

8:04And I was really upset that my Target back here in New Jersey doesn't have that. And, you know, I'm also a Target shopper. I know the different layouts and footprints of the store. It reminded me so much of my marketing career where I would get to work with brands and I really was such a big fan of or was able to learn so much. And I think this process really did take me back to that when I was the creative and marketing person who had to really get to know a brand and understand a brand. And I felt like every opportunity to engage or go into a store, I was learning more about what it meant to move from being a marketer to a merchant.

8:36Well, I can tell you that any store that has figured out how to put a shopping cart on an escalator deserves some respect. I have simple tests for determining quality. So can we jump into the deep end of a pool right now? Of course. On my podcast so far, we've had a chimpanzee whisperer. Perhaps you've heard of her, Jane Goodall. we've had a cattle whisper perhaps you heard of her temple grandin and now we have the millennial whisperer we're up in our game every week here so this is my first question in the deep end of the pool let's suppose joe biden calls you up and he says tina you're the millennial whisperer my administration is thinking of banning tiktok and we're afraid that all these millennials who love tiktok they're gonna not vote for me in re-election what's your advice tina should i ban it or not oh goodness you really threw me into the deep end with that one so the first thing i would say is whatever decision you're going to make my first piece of advice to you is to be incredibly clear and to be incredibly authentic about why you were making that decision, what the repercussions are going to be, and don't sugarcoat anything.

10:13Be clear. I think what I have learned most as a marketer, especially dealing with emerging demographics and younger consumers, is they want the truth. We live in a different time where if you grew up as a classic marketer, you could build a brand and you could tell people whatever you wanted because there wasn't the internet, right? I always jokingly say, if I wanted to know what Jane Cosmetics used back in 1994, I couldn't Google, does this product have this, right? I didn't have that opportunity. Customers and younger consumers now do. They can find out whatever they want to know within seconds.

10:45And so not being authentic, not telling the truth, it serves no one. But I still think we have this idea in our head as marketers that we can kick the can, right? Like it's very old school. Like we can just push it to the next news cycle. I would say be very direct, be very honest, and be very clear on what's next. And also, you know, we're talking about a demographic who are incredible creators. And not only are they incredible creators, they actually have figured out how to monetize their creativity. So we're talking about a loss of a technology, potentially, that could mean the loss of income for so many young Americans who have just figured out how to make money in this creative economy, right?

11:22So you have to speak to how are you protecting that? And then I also think the other side, and I've definitely, I would say, gotten a crash course in this in my last two years as a manufacturer. There's so many things that sound great and are great marketing taglines until you get into the nitty gritty of what it means to manufacture a product and land something on shelves at a price that serves customers and allows access. And what you really start to realize is so much of this conversation is gray. You know, there are things that are in black or white. If this happens or that happens, it's a bad situation.

11:54But I would also start to have a really honest conversation with younger Americans about the relationship with the U.S. and China and our relationships around products and making products and accessibility and affordability and what that really means for our two economies. But all of the things I'm saying goes back to the idea that we're going to have an honest, authentic conversation. And I think the biggest issue we see in politics today is people are not really engaging in honest, authentic conversations. They're engaging in soundbite conversations. Now I'm going to throw you in the deep end of the pool holding a 25-pound weight.

12:30Oh, no. What if Ron DeSantis calls you up and says, Tina, you're the millennial whisperer. How do I get young black people to vote for me? I would say you have made the wrong call. You clearly are not looking for young black people to vote for you with these policies. And I would love to have a follow-up call with you about the current policies and how they're serving now what. It's funny. What's more concerning to me, what I see a lot of what's happening with DeSantis, and I consider myself a very independent voter, but I'm a business owner. I'm a small business owner in America, and I always think through that lens of what policy is going to serve me as a small business owner, what policy is going to hurt me.

13:18and the last thing I want to see with any politician period is fighting with companies right like I start to look at where is it coming from why are we doing this and we obviously have seen things where we're like no we need regulations we need things in place but when you look and you see any politician in any party that seems to pick a fight with a business owner for me that's what I'm like okay that's my interest now and I want to understand why that's happening but I think DeSantis has already made the decision that that's not who he was voting for him anyway.

13:51So after this episode, are you going to call up your PR person saying, what the hell did you do? Why did you make me interview with that guy? He wasn't talking about what I want to talk about. He's talking about politics half the time. I'm like, guy, I love this conversation because I always say, even though I'm in the product business now, I am such a marketer through and through. And when you're in consumer behavior, I wouldn't say my job is politics, but my job for so many years was listening to people, really listening to people. And when you listen to people and you listen to their concerns, whether it's what they want in a new product or how they want to live their life, that is the same thing that you listen to or you should tap into as a politician.

14:33How am I going to make this person's life better? And so I love having this conversation because it's what I see and it really reflects the work and how I like view different things. But I am that person that watches any news network and I'm angry and saying, but you only told 30 % of the real problem or you only presented this and you skewed it. And that used to be the thing that would irritate me the most as a researcher. when people would take data and the data would show one thing and they would just decide that they were going to skew it in this way to say what they wanted. And I felt like that was to me the moment of Santa doesn't exist as a marketer was when I started realizing, but I read the same data and that's not what it said, you know?

15:12So I like this kind of conversation. Okay. Okay. We're going to get out of the deep end of the pool. Now, you just alluded to it in this last answer, but exactly how does one go about understanding youth culture? If I'm a CMO listening to this and I'm saying, okay, what do I do? Do I do focus groups? Do I hire social media influencers? Like I have no idea how to sell electric cars to millennials. What do I do? How do you gain that knowledge? So the first thing you don't do, this is the biggest mistake I would see clients making. We'd start to have our first conversation and they say, my kid, and I'm like, this is going downhill from there, right?

16:00I'm sorry to say this to all of you. Your kid may actually not be the coolest, most popular person. So if your entire marketing strategy of what you think a whole entire demographic of people are going to do is based off of what your kid is doing, not a good place to start, right? And what I would always say is I am an expert in this field and every time I put out a survey I am caught off guard by what the demographic is saying they are teaching me so if I'm the one who in this room knows the most and I don't always understand what they want and can't predict how are you just deciding that because your kid does x y and z that's the cool thing you know and a lot of times in marketing the opportunity for that CMO or that marketing team was to understand where things were going, right?

16:51And so think about for the people who got onto TikTok before it became TikTok, they skyrocket, right? That is what the marketer is always looking for is understanding where culture is heading, getting there a beat before so that your brand can then capitalize and skyrocket. Marketing is not a game where you want to get what you pay for. You want to get like a 10x return and the way to do that is to really understand culture and understand where it's going. Now, there was a period where marketers controlled culture. Many of us remember that old school, amazing PBS documentary, The Merchants of Cool, that really explained how a lot of those big brands in the 90s could control it.

17:28We could control media a lot more than we can now if we can control it at all. And so that is our job, is to understand where things are headed. But you cannot do that if you're trying to steer, you have to really observe. And I think that is the hardest role for people who are used to executing, used to making decisions, used to having the answer to all of a sudden not have the answer. It is not a muscle that they have really worked before. And so I've gone into situations where it's been a little tough, intense at first, or you get the person who's like, we really failed. And so we need you to come in and fix it.

18:03And now this is a triage situation where we didn't really have to be here. Okay, so you told us what you're not going to do. What do you do? Is it surveys? What is it tactically? I'll tell you. Okay, so here's one thing I do often, and I talk a lot about this. I love airports. I actually happen to be in them all the time. And I love them because it's a really unique place to observe people. It's a place where people cannot, for whatever reason, present the best representative of themselves. People are anxious when they're traveling. They're unhappy. They're delayed. So there is not a facade of who they are in some ways when they're traveling, right?

18:39They're not dressed up like they're going to work. They're wearing whatever. Like there's a version that is the real life person that appears for some reason at the airport. And I love to grab a cup of coffee and sit and watch people in the airport. I like to watch what they're doing, what's with them. I remember realizing Tom's was going to be a major trend because I was on a flight and mom, daughter, and grandma all had Tom's on, right? We saw the same thing with Uggs. And so I think it's one getting out of our safe zone. You know, there was a time I was working with a very well-known massive record label company who was trying to understand illegal downloading.

19:15And where would I take my meetings? On the 50th floor at the private dining room for the heads of labels. And I remember thinking, that is your problem. You are here in rarefied air and the problem is on the street as soon as you walk out of the front door, you know. And so what I, surveys, all of that, that's important once you put yourself in an environment to just observe without an outcome. So that's the hardest thing because in marketing, we don't want to observe without, right? Marketing is an art and a science. The artsy part is let's see how it comes together. But so many of us are committed to the science part and we forget about the pure discovery.

19:53And so we go in asking a survey in a way that's already loaded questions because we haven't given ourselves the opportunity to discover and to see what's emerging, to see how are people interacting with each other, what trends are emerging. We don't always do that. We go in with like, I need to know if I can sell this cell phone to you at this price point. You're asking really specific questions instead of saying what technology best serves the consumer today. We're like assuming it's a cell phone because we manufacture cell phones. Imagine Blockbuster doing this survey. They never thought that Netflix was coming.

20:26So they would have asked, what's the best way to get you a video? Instead of saying, what's the best way to deliver entertainment to customers? Now, let's suppose I'm the CMO of Ford and I say, we think that the future is electrification. How do we get young people to buy electric cars? You're not gonna do this in the airport. Maybe you could do it in the airport parking lot, but like now what? What do you do? So then we do a little more ethnographic research, which is just observing casually for a few weeks a group of people and their behaviors, because now we want to understand the behavior.

21:06So you've given me a very easy layup, Guy, for the first time today. I just want to tell you, you've given me a layup question. That makes me a great host. Because we're now talking about a demographic that is so committed to everything about sustainability. This is the earth that they are inheriting. The hard question to answer for you would be, how do you convince someone in an older demographic, like a Gen Xer or a boomer, that they need to buy a car that's very different from what they're used to? Because the hardest part is changing behavior from people who have existed with something for a long time.

21:44So then the bigger question becomes, how does that CMO begin to allocate their funds? Do they allocate funding to the customers who might be in an older demographic who are currently driving sales but not the future? And I find that for any organization, especially when they are serving customers across generations, that is the question. When do I shift in my spending from who I have today to betting on who I believe my customer is going to be in the future? Well, I mean, you opened the door, so what's the answer? So the answer is that you have to look at where you think things will be five years from now.

22:23Too much of what we do is respond to what's happening today. If we are in a long-term business, not everybody is, let's be clear, but Ford is, right? They are in it for the long haul. They really need to understand who their customer is, the core customer that they're going to be speaking to. And they need to understand from a business perspective when they're going to make that pivot. And that pivot, really, there's a lot of data that has to come into it. What is the age of that customer we're talking about who really wants a more sustainable future? Too often what we do is we make them younger than they actually are.

22:55We did this with millennials as well, where we kept saying very classic Hillary Clinton, like kids on college campuses. And I remember hearing that one time and saying, wait, this person you're talking about is 35 with two kids and living in the suburbs. But in our minds, we sometimes think young people, college campuses, right? That's just the way things work. That's the same way for us as marketers. And so, again, the problem someone might have at Ford is if they think young person, college campus, not 28, 29, 30-year-old making first big purchase, right? So we've got to get rid of our own blinders that help us mislabel generations.

23:34And so I would say it's really a re-education going into it like I don't know anything. and then answer that question. Because if you go into it thinking, am I going to allocate budget to that kid on college campus? You're not asking the right question. You've got to go into it saying, oh, am I going to allocate my budget to a person who is going to be my customer for the next 35 years? Yes, you would have a different answer to that question. Okay, I'm satisfied. You are a tough guy. All right, and listen, I promise you, we're going to get to your book, okay? This is so much better than talking about it.

24:06I promise you.

24:21what are you telling your clients now or even telling yourself about chat gpt it's so funny guy this keeps coming up for me at dinner parties my new book the elevation approach is my 20th book and I get it all that like what do you as a writer think about this I said here's what I know I don't answer the question about what I think about for me as a writer I answered this question saying what I know is when at any point in history when we have tried to resist an emerging technology it's not ended well right how many blockbuster stores do we have today classic example and I keep going back to that because it's like they didn't have to end up where they did.

25:01It is when you think you're going to stop something from happening that is happening. That's the problem. And you can't be so committed. You know, I'm a writer. I have great ideas. And what I hope is that technology is going to help make those ideas better. I was chatting with a friend who's a doctor at Hopkins, and he was telling me that he's like training AI to read scans, and eventually it's going to read it better than him, but it's going to help his patients, right? And so I think we have to not find a way to ignore it. I think too often we tell ourselves stories about things. And when you're in these companies and corporations, there are actually massive groups of people who can tell themselves the same story and start to believe it.

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25:40What I would say is you got to get to know it and you have to get to know everything about it and figure it out. And I don't think it's going to replace. I think it can enhance, but I think it would be detrimental to any writer to ignore what's happening and just think that it's not going to have a huge impact on the entire industry. Just for the record, I am a writer also. And I think that chat GPT has made me two or three times more efficient as a writer, like no question in my mind. And everybody's afraid of this situation where it writes the book for you. And that's total bullshit is it is the ultimate research assistant.

26:23It is second only to madison nismar as a research assistant i have madison gpt and chat gpt so and i have amazing editors and that's what i said i'm like they're not going to replace these amazing incredible editors who push the content and maybe it'll help you get your first draft done but when those editors get there and rip it to shreds and make it a book you know it can only to do but so much but I agree I think it really for me I feel like it'll help me do more you know I look at my process now and how I would love to write more and have so many more books and series out there serving different groups of readers and it's hard to replicate myself and my writing partner and so again I think it's understanding how it can really enhance what we're doing but I have to have the idea I have to have the thought of what I want to talk about and I have to have a voice and a way I write and a way I communicate at a tool like that can only really be helpful Last night, I have access to Bard already, and I also have access to ChatGPT4.

27:26So I asked both of them the same question, which is, what should I ask Tina Wells in a podcast interview? And I'm not using one question. Every question was along the lines of, what kind of challenges did you face in your career? what was the most exciting development in your career it's like npr on steroids kind of questions so believe me if chat gpt4 had said ask her what joe biden should do about tiktok i would be in the hospital with cardiac arrest this morning where we would be postponing this one more time but anyway so now you're 42 or 43 years old black female and you started at 16 and did you ever encounter imposter syndrome and if you did how did you get over it so guy i'm going to be very honest with you no i want you to lie

28:36oh goodness I'm trying to be serious now you're making me laugh but yeah I told you I'm the oldest of six and every February my father would make us black history coloring books he would print out this black and white sheet that had a bio of really incredible African Americans and we would like make fun of like oh my gosh here's dad again with these coloring books and I realized You know, a much older age, the impact of seeing the best of who we were and how that was a big part of my family culture and the storytelling, what we were allowed to consume and allowed to watch and not allowed to watch.

29:11And my parents very seriously saying, this is how we want to raise our children. You know, I have five siblings who are all college educated, all in different career trajectories. I have a sister who became a dean before she was 40. I have a brother who had a number one song in billboard shorts, I think by the time he was 30. So I come from a really accomplished family. So I didn't have imposter syndrome, I would say, until the last two years when I took a turn and got into manufacturing. And I absolutely had imposter syndrome because what I had to learn to manufacture and get a product in stores, there is no faking it till you make it in that field.

29:50You know, and I'm a marketer. We can spin things, twist it, add a little sparkle. We could polish some things up. You can't like polish something up through customs, right? It either is what it is, like the formula either is what it is. There's no being cute to get a product into the US. That was the first time I remember literally having a moment of, are these people crazy at Target? Why are they letting me do this? I don't even think anyone should trust me to do that. Like, this is absolutely insane. And I think my mind was blown that every day I have friends who, whether they're scientists, they work in these highly regulated industries that have very specific do this or don't do that, where you actually can't be 95 % correct.

30:30You have to be 100 % correct. So I've absolutely over the last two years had imposter syndrome and one because I had to learn something I just didn't know. And when you are an expert at something for the majority of your career, I really thought who after 40 decides to completely change what they do and to know nothing and have to learn all of this. And now that I'm on brand too, I don't feel like so much of an imposter. I feel like I've learned and I know so much, but I definitely had two years. And that was that those were the toughest two years of my life to wake up every day and say, I don't know what I'm going to deal with today.

31:03And I don't know the answer. And I'm not used to that. Well, and so how did you get through it? A lot of funny text messages with friends, a lot of venting to friends, a lot of asking questions. It was for me a level of vulnerability I didn't like. Again, my whole career, I would come in and show up with the answer for people. That millennial whisperer is here. She's going to fix this. And I had more questions than I had answers to questions for a few years. And that was really difficult. And the honest truth is I dealt with it with advice Oprah has given very publicly. I think it's brilliant advice, which is to do the next right thing, right?

31:40For the first time in my life, I knew where I wanted things to go, but I didn't have the willpower every day to will it to the end. I only had the willpower to just get to the next step. And I didn't know what was going to happen at that next step. Every day in my mind, I was like, and this could be the end because I might run out of steam and I can't do this anymore. And it would just, one thing would propel me forward or I would get a sample of my product in the mail and say, okay, I'm excited now. Like the creative part of the job that I love would come back in a way that would say, okay, I can do the next step.

32:10But it was a couple years of not fully seeing the entire process for sure. So your advice to people is what? Do the next right thing? Take the little victories, make little steps. Understand where you want to end up. Don't have the expectation that you have to run the marathon in the day. And that was me, was I have to get this marathon done in this day and I have to do a marathon every day. And I realized, actually, I'm training for one and I'm learning how to run and I'm learning how to do this new thing. And then I'm going to get to the finish line. But my expectation was I could just do it and like that, get there.

32:44And that was not reality at all. A few months ago, we interviewed a woman who was diagnosed with ALS nine years ago. Typically, you get diagnosed and you die in two years. She's lived nine. And when she was diagnosed, she made it a life goal to run a marathon or finish a marathon in all 50 states. Wow. And last year she did it. So if you ever want to be connected to someone who has knowledge about marathons, I have the world's best person for you. Apparently the world's most inspiring person too. I'm deaf, right? And when I tell people that, like sympathetic and empathetic with me, and then I think, what would I rather be, deaf or with ALS?

33:33ALS. You think Steve Jobs wouldn't rather be deaf and alive than here, but have pancreatic cancer? So it's all relative. I don't know how we got on that topic. Anyway, now, believe it or not, we're going to get closer to your book. So first question, first question from your book is, I want you to explain the difference between joy and happiness. Yes. Going back to the last few years of my life, really from the time I think when I talk in the book about my dad getting sick, I really started to understand joy versus happiness. And the real idea is happiness is temporal, right? And there are a lot of things outside of our control with happiness.

34:15Something happens, it makes us happy or not happy, where joy is a state we choose to exist in, right? And I learned so much about joy from my dad when he had gone into heart failure, then realized he was going to have to live his life with this device called an LVAD. And for me, obviously, I was deeply unhappy about it. And then I watched my dad show up as the same person. And my dad is a very joyful person, no matter what's happening. How are you doing? I'm great. And I would take him to the doctor. He's not great. A, B, and C is going on. But my dad is like, my daughter's here. It's a sunny day.

34:50I had tea this morning. I'm great. And I really started to think watching him. And in that particular year, spending so much time in the hospital and every time saying an encouraging, inspiring word to someone else. And I thought, wow, this is what it means to live in a state of joy when you don't let your outside circumstance determine how you're going to show up, how you're going to treat other people. For me, if I were in that situation, I, knowing myself at that time in my life, wouldn't have been able to show up at all in the way my dad did. and I really started to think about what I want to do is create joy and in my line that's why I have this like everything bag that has the phrase create joy on it it's a constant reminder because we cannot control the things that make us happy but we can start to build some controls around how we can create joy for ourselves.

35:40The myth of work-life balance so you have a long diatribe about work-life balance. And I completely, utterly agree. Don't get me wrong. So what's wrong with this concept of work-life balance? I think what we're all realizing, and we definitely have realized it after a pandemic, is the idea of just adding more stuff on the scale. Yeah, it keeps it balanced, but do you really want to have a ton of work and a ton of play and a ton of work and a ton of play? And you're doing this all the time, just adding more, adding more, adding more. when in reality, what we're seeking is a life that works for us.

36:21However, we put language to it, right? I want time with my partner, time with my family, and I want to do the work that I love, right? I don't want to have to sacrifice between the two. So what does that look like? During the pandemic, when we're all home together, we're on Zoom, and then what do we do? Have a break and go have a meal together as a family. That's something that hadn't really existed for quite some time. and we couldn't really put the language around, well, I like this feeling, you know, and people tell us we should work at a time and then carve out other time to do personal things.

36:53But what if I need to take a call on the way to picking my son up from practice? Why shouldn't I be able to do that? And so I think we all started feeling this way. And then you hear about people not wanting return to the office. I don't think that people didn't want to return to their work. I think they didn't want to return to the way they had to work. And I think they just weren't the same people going back into offices. We need a new way of talking about this. I'm certainly not the first person to bring up the idea of work-life harmony, but what I hope I can do is provide people with a framework to actually achieve it.

37:25And what's that framework? I think the framework is really one. A lot of what I talk about in the book is taking a minute to quiet yourself and ask, what do I really want? Because we start creating a bunch of things and we don't really know why we want them. So a big part of the book, it might take you through a four phase approach that I call the elevation approach that starts with preparation and inspiration and recreation and transformation. And I tell the story about how I got into burnout and I was constantly doing two out of the four things and never could really get myself to a place of realizing or transforming because I was always burning out.

38:05So while it's important to bring in recreation and play and all of those things. If you don't know what you want and why you want it, you are just really kind of like the hamster on the treadmill. You're just running the race and you don't know where you're going, why you're going there. You have to give yourself some direction. But part, again, it goes back to even our earlier conversation around authenticity, really being honest with yourself about what you want. And I think society tells us we should want so many things, you know, and I'm a marketer who definitely recognizes all of the messages that we have crafted.

38:37We've crafted very specific messages for women. We've crafted very specific messages for men. We have them set up in very specific ways for specific reasons. And what we're all saying collectively is those labels no longer fit us. We no longer want to be defined in certain ways. And we're in this very interesting time when the labels we've been given don't match the lives we want to live. And we don't know how to quite reconcile that. And so then you have people that just call everything woke. And I remember at one point saying, what is woke these days? Is it a catch-all for whatever we don't feel comfortable with?

39:12We just call it woke, wokeness. But in reality, it's like, no, we've just mislabeled a lot of things. And people are finally standing up and saying, I reject the label. I reject the idea that I have to be nine to five, or I reject the idea that I can't take a paternity leave. And so we're in this very interesting place, which I love. Obviously, I'm the kind of marketer that loves to see people mix it up and I love to see consumers and people take back their power and people are saying well I don't want to work like that well then I won't come to your company I know my value and my skill set and I don't want to do that and that's the area of discomfort we're having where people are just saying I reject the idea that I have to do things this way that it's been prescripted to me and I want to do something completely different.

39:54At the foundation of what you just said is good goal setting so you now have a moral obligation to explain how to set goals yes well guy i absolutely have to tell you i have a planner at target that takes you through how to set smart goals although it's in the book as well Touche. Touche. Because I believe in giving people tools, okay, to realize these things. And I'll be honest and say, when I start creating these tools in my mind, and I do think as marketers, we have to create things with a person in mind. I would always give my clients that advice, name that person who has the attributes and who are you trying to serve.

40:43and I thought about a lot of my friends who had chosen to either step away from their careers for some time to raise their children or they felt overscheduled or overworked and they said I don't have time to realize goals and what happens we sit down with these frameworks that are like spend two hours a day and it's like you've lost me there right on average women are doing an additional 30 hours of caregiving per week with a full-time job so the way you set goals you don't need hours and hours. You need to be smart about it. There's a framework about being really specific, making sure things can be measurable and actionable and having a time stamp to them.

41:19They're realistic. And then you have a timeline. And when you get into that framework, what I'm actually doing, you might even start to dub me like the dream killer, because I do write fiction and I am very creative in that way. But I do not think we should have any fiction involved in the goals we want for our life because we don't have time for that. if you in your mind if you spend so much time thinking about this imaginary bakery you're going to open up but in reality when you start to go through the elevation approach you get to the first step preparation and you realize that isn't feasible you know the awesome thing that happens you let go of something that is not serving you and you open up space for the thing that can fill that time so I do really believe in being very disciplined around your goal setting and your goal planning because we spend a lot of time you know and it's very culturally driven like You can have the life that you want.

42:08Dream, have a vision board, a dream. And you know what we're doing? We're putting these things there that can't become a reality for our life because of choices we are making. And it is okay to want what you want, but it's not okay to be unrealistic about it. And then unrealistically goal plan around it because you're just wasting a lot of time that you don't have. Up next on Remarkable People. I believe people are more than the job that they have, you know? oh, and I really think about how am I benefiting you in your life? How are you benefiting me? What's the reciprocity? And we have to stop being on a mission to collect people, then serve us and not think about how we're in service to other people and what we have to offer.

42:52Listeners of the Remarkable People podcast will learn from some of the most successful people in the world. They provide practical tips and inspiring stories that will help you be more remarkable. If you live in the U.S. or Canada, text 831-609-0628 to get notified of each new episode. Welcome back to Remarkable People with Guy Kawasaki. One of the things I didn't quite understand is I understand the steps of preparation, inspiration, recreation, and transformation. there are you proud that i i can just rip those four things off from your book and i just want more information of going from preparation to inspiration so in preparation now i form this goal but why do i need inspiration i mean if i have this goal shouldn't i just go out there and do it.

43:57Why do I need external inspiration? Shouldn't I be self-driven to do this? So, Guy, think about some of the greatest entrepreneurs we know who were self-driven. And then what did they do? They made an MVP. And then what did they do? They let people beta test it. And then what did they do from that beta test? They corrected and kept innovating until they got to the product that was revolutionary and changed so many of our lives, right? And so, it's almost like I'm inviting you to create your MVP because it's, again, when you socialize it with people who have knowledge, that is the key point. Too often we do our research and then where do we go?

44:36To our friend to say, I want to open a bakery. And what does the friend say? Get it girl. Yeah. Instead of going to a bakery owner who's like, I'm going to tell you these five things you need to know. I remember in my early thirties, I was thinking about selling my agency and I'd done all the prep work. I knew a lot of the answers. And I went to a friend who had done the very thing I wanted to do. And she very clearly said, I'm going to define for you what this looks like year one through five. Year one, it's great. Year two, you're cruising. Year three, not feeling so good. Year four, you want out.

45:10And you got to stay for the end of that year. When she really broke it down, someone who knew what I was trying to do, I said, oh, that is not for me. And here's all the other things you need to know. If I had just gone to friends who were here to cheer me on, I wouldn't need inspiration. I would have gone and done the thing and it would have been the wrong decision. And so I will tell you, inspiration is hard if you do it the right way, because it's about checking your math. You've gotten curious, you know your numbers. It is now checking it with people who are doing the thing you want to do.

45:39And that's the key in that phase. Don't socialize and go have drinks with your friends. That's a ritual you're doing. That's in recreation. This is going to the people who know what you are trying to do and getting really clear on what I think I learned in preparation. Is it really true in inspiration? Whoa.

46:00Tell me how you really feel. Now do you see why you need recreation after that? You need a break. I do. I do. Because you're putting yourself through the ringer. I need recreation after this podcast. Madison and I will go surfing. So I loved your concept of rituals. And we had, I would say, maybe the world's greatest ritual whisperer, which is Julia Cameron. And so like you, she really believes in rituals. So I want you to explain why rituals are necessary. I think rituals are necessary because they ground us. and a lot of what I'm talking about in my book is a very practical approach. I want you to do the thing you need to accomplish in your life and I am going to be that real talk friend.

46:52I am not your hype woman. I'm not here to make you spend one ounce of any of your time on a path that's not meant for you because you're wasting time being the person you need to be and what I love about rituals is it's a way of grounding yourself wherever you are and as you bring more into your life and things and you start to create the work-life harmony you're looking for there might be a moment where you imagine like getting swept away by a wave what I'm trying to do is ground you and say for me no matter where I am in the world I love a hot drink in the morning it could be coffee it could be chai it could be a lot of things I love the idea of taking that time to create that thing for me.

47:30I love drawing a bath or doing different things. And I have a life where sometimes I can be all over the world, different time zones. I love finding a way to connect with my siblings. I have a brother who lives in Italy, who's been there for over 12 years. And I have another brother who's wherever he is in the world. And we have to find a ritual to ground us. My friends, I talk about my supper club. I was with them last night, where we had one day that we would commit per month. We're all busy in our careers, one meal per month, we commit to each other, right? And so those are the things that really bring us back to who we are when we're on this path of all the things we're trying to introduce into our lives.

48:05And so I think they're really important to remind us of who we are. There are even rituals I have that I feel really connect me to my ancestors in a way, like my grandmother, my great aunt, if I'm preparing a tea or something to keep me healthy. And I remember my aunt did that when I was younger and made it for me what I was feeling under the weather, right? And so somehow we've got to find the right rituals that really do bring you back to who you really are at the core that has nothing to do with your work. Another thing I love from your book is this belief that you should deposit before you withdraw.

48:41And why is that? Yeah, so almost it's like we're having a full circle moment when you asked me how I got into Target. That goes back to what I talk about with how I view relationships. And I really deeply believe this. You know, I'm in a process right now where I'm on tour and doing things. And when you are launching a book, people tell you, you go out and you ask a million people for everything in the world. And I said, I'm not doing that. Everyone's very, but this is how it's done. I said, no, I have written a book about how I have to make a deposit before I make a withdrawal. And it's incredibly important to me to be in integrity with what I'm writing and how I'm teaching people.

49:16And I think the response is different. You know, I think that just the idea that I want to serve and I want to give before I receive, it just sets you up in a different way. I talk also about hating the idea of networking because to me, networking means I look at who you are and your role and title. I assign value to that and then I go after you for that value. Do you want to be dealt with that way? Why are we teaching people this? Instead of just saying, I'm interested in you as a person. Again, I am a researcher who is generally interested in people for who they are. And then I decide we're friends.

49:52And I can't tell you guys how many times in my life someone has said, can you connect me to this person? I'm like, I don't think I know them. And it's like, oh, they're your LinkedIn connection, right? Because they tell me the role that company, can you connect me to the CMO? So I don't think I know that person. Then I look at him like, oh, you mean my friend, Diane, the girl that I met at a girls camp in the summer, and we went to an 80s prom and we made, oh, that's my friend. Oh, right. She's not Goldman, but she's just my fret and that's literally how i look at things because i believe people are more than the job that they have you know and i really think about how am i benefiting you in your life how are you benefiting me what's the reciprocity and we have to stop being on a mission to collect people then serve us and not think about how we're in service to other people and what we have to offer well i guess i shouldn't ask you to introduce me to oprah to get on this podcast but but you know what i am perfectly willing to connect you to any of our previous guests just fyi okay see you have a really great deposit so you're not asking for that big of withdrawal but when people just text me like can you give my book to oprah no like when i was able to work and produce the super soul 100 i got to do that in service of this bigger idea that oprah had to really elevate humanity through all these amazing people.

51:13I learned a lot about reciprocity and I learned a lot in that season of working with her and the team about how people just, unbelievable the withdrawals people would make, not even thinking that she needed the deposit. That was what was really remarkable to watch in that process. Sometimes we take people's humanity away because they have such a big role in how we see them in the world and don't realize they're also person and don't want to be looked at as a transaction. And I think we see that in a lot of people, right? They become larger than life and we don't allow them to be human beings. And I am often troubled when I see that.

51:51So just so people truly understand this, you're not suggesting that you make a deposit with the expectation that this is an investment for a withdrawal someday no so imagine if i had said i'm gonna get to know my friend kim because one day she's going to introduce me to someone at target who's going to change my life no i just became friends with him because i just like her you know what i mean and we had common interests and we did things together and we traveled together and because we had long conversations of making investments into each other she understood my heart i'll tell you this too guy she knew before I knew where I needed to transition in my career because she knew me.

52:31So I wouldn't have even known what to ask her for. And that's what's so great about really cultivating real relationships. I was almost too scared to go for what I wanted because I'd become good at a thing. This was my gig. I would have never thought to connect to that person at Target to even expand what was possible because I wasn't in a place to do that. And so I think it's really about being authentic, not collecting people, just getting to know people who you genuinely like. And then seeing, that's why I talk a lot about the idea of friend tours and not trying to have a mentor, but getting a group of people where you have different skill sets and you're going to challenge and be accountable to each other.

53:10And it was in that accountability and in that peer group that I was able to get to my next step. But it's all about authentic relationships. This is my last kind of two question collection. Okay. The second question is going to throw you back in the deep end. But the first question is in the shallow end. So the first question is, what is your advice to a teenage black girl listening to this podcast? Oh goodness. my advice is to do your own research about who you are and where you come from to not let any outside societal force impact how you view yourself really understand this most critical thing for you to understand at this place in your life is how to filter out other people's projections of who you are.

54:06You are not responsible to those projections. You are not responsible to anyone else's interpretation of who you are. You know, you have to make your own path and understand. One, you have to understand the game, whatever game you're participating in and playing. You want to understand the rules of engagement and how you need to show up. But I have a phrase I would say often, which is I can't take that on, right? And understanding and being really conscious of, if I am taking on an idea you have, let's say, of angry black woman, well, I'm not angry. I am black, and I am a woman, and I have an opinion, but if you translate that as angry black woman, I actually don't have to take that on, and I don't have to internalize that.

54:46So I think the most critical thing to know as that teenage girl is you have power, and don't let anyone teach you your history. Know it for yourself. I was very fortunate to have two parents who took on that responsibility of teaching us black history and I you can see in how we show up in our careers and in our life that that was incredibly important create your own filtering system don't let anyone instill your joy show up happy and joyful and really do what you need to do to protect your emotions and protect how the outside world might view you you couldn't ask for a better segue to my last question which is what if this black teenage girl now says I'm finding it so hard to learn about black history and culture because I live in Florida or I live in Texas or my school board has taken all the books out of my library what am I supposed to do Tina so I would tell her I went to a very lovely Presbyterian private school where I got an incredible education.

55:50But one of the things they decided to teach us was that black people should be happy that they were slaves because at least they got to hear the gospel. Are you kidding me? I am not kidding. But you know where I was very fortunate? I came home and we had conversations at the dinner table about what we were learning at school. And my parents filtered that right out and very clearly explained. And so I think that what my parents taught us is like outside of this house, people might have a lot of ideas about who we are. We are going to teach you who you are. And I'll never forget that because culture is so strong.

56:27But whoever is a part of that tribe, we have to do a better job as tribe members. You know, I write middle grade fiction focused on representation for that specific reason. Because I want children to be able to understand who they are. And I want to give that tool to parents. So I think parents, all of us aunts, uncles, we've got to get very involved in helping our children understand who they are and stop giving so much credence and noise to people who very specifically want to be seen as taking that away for very specific political agendas. Right. And again, I'm a marketer. I'm viewing this in a cynical, very different way where I'm looking at time and saying it is so critical, especially at those younger years for children to be taught their history.

57:11But if we can go back to the beginning of time, right, as storytellers, how was our history translated? It was oral, right? Our families would sit down and say, here's who you are. Here's where you come from. Here's how you got here. And that's a tradition that needs to continue for all of us. Here's who you are. And within that family, have that completely reinforced as well. Wait, can we just back up for 60 seconds here? So you come home from school. You tell your parents this story. and your parents don't say you're transferring or i'm gonna call up the president of the school and just jump up and down on the table they absolutely dealt with it privately but here's what i really appreciate about my parents they understood that that school was the tip of the iceberg for what my real life would be like and so what my parents were very clear about is this is not going away so you kids need to understand how to show up fully as who you are and you need to understand this it is unfair what happens to people who look like us in this world is not fair and now we are going to teach you how to be the best version of yourself but you cannot fall apart at someone else's interpretation of who you are we need to reinforce who you are so taking me away from that school wouldn't cease racism in my life.

58:32You know what I mean? Now I just understood from a young age, I can trust my parents to tell me who I am. I can go back to that school and say, actually, that's not correct. And it's so funny. I see it in my niece. She is so clear about who she is, how she shows up, when something's fair, when it's not fair. And I see it rise up in her and this strength and confidence that I realize now I had that from my parents as well, you know, and it's my sister and it's us reinforcing and her being able to ask questions and not avoiding the tough questions, but removing me from that environment wouldn't have helped.

59:06And now I'm just this tough woman who it's like, you can say what you want, it's going to roll off me, but I needed to have those experiences to train those muscles so that those words and things could roll off of me and not destroy my day or my afternoon. And now it's just like having Teflon and saying, here we go again, moving on, not allowing it to be so destructive. I love that they minimized it. And I learned later that they definitely had words with those teachers and principals and made it clear. But it also wasn't brought to me like, and we went to the school, it was, and I liked the way they handled it.

59:40Because if you think that every time someone's going to show up and fight your battles, they just taught me how to really comport myself so that I could deal in these situations. And there are a lot of those pressure situations, you know, and I've been, I'm an entrepreneur guy. If I'm honest, I've been outside of that system for the last two years when I've seen how people are treated, I'm like, are you kidding me? Somebody asked you questions about your hair. Like there are things that happen that I can't even believe happened to black people in the workplace. And as an entrepreneur, I built my own company.

1:00:10I built my own infrastructure and not really existed there. And so, you know, I credit my parents a lot with what they did. But yes, I can see how one might think they should have just taken me out of the school. Wow. Did you see that story about school principal got fired because they showed a picture of David, the sculpture, naked? So that's porn. And so the principal got fired. You can't make this shit up. You really. I hope that parents who are that involved in getting teachers fired are just as involved in teaching their children at home. and teaching them the values and history and things that they need to know.

1:00:48And there's a lot, again, a lot of noise going on, but it's incredibly important. The values that are modeled in the home are what the kids are picking up. And I can see that from going into classrooms and interacting with young readers. And there's a lot of deflection. And again, I wrote a book asking you to really look at yourself honestly, have an honest conversation. I think you build the case that what some of these politicians are doing now is going to have the exact opposite effect of what they want and what they think is going to happen. It's going to be the mother of unintended consequences.

1:01:27Oh, absolutely. It gives me, I will say, this is the one petty thing I will say, it gives me immense pleasure to watch them go out and think that they are crusading and doing something amazing. And I'm like, you have no clue what's coming back for you. That is going to backfire in a way. And guess what? You're not even going to be in the workforce when all of the things that are going to happen start happening. It has no ramifications or implications for you. And that's the scariest thing for me, I think, with any politician of different ages is you're creating policies and you're coming up with ideas and theories that ultimately are not going to impact your future.

1:02:05And that is really difficult. If you're a CEO of a company and you do something, it could impact your bonus. You want it to go well. We are allowing people to just create things that they can walk away from and then not have to deal with the consequences. So I think in general, there's some issues there. But yeah, I do take a little pleasure in thinking it's not going to end up how you think it is, but keep going with that talk of yours. Well, until this podcast, I had two Republican listeners and I just lost them, but that's okay. So this has been just remarkable. And because you're a marketer and I'm a marketer, which is the highest calling, I give you this opportunity, just picture book.

1:02:52I love it. At the end, when I'm exhausted of all the big questions, it's now talk about the book. It's very smart. The Elevation Approach is for anyone who really thinks work-life balance doesn't work, who is searching for something new, but also for the person who is trying to figure out how to make their dreams reality and really how to bring to life the life that they want. And it's also an invitation to take a minute, pause, get to know yourself in this season, get to understand what you want and have really a foolproof plan to help you get there. Thanks for listening to today's podcast with the remarkable Tina Wells.

1:03:33We hope you enjoyed listening to our insights about marketing, entrepreneurship and work life harmony. Tina's journey is a testament to the power of hard work, dedication and vision. Until next time, keep learning, growing, and chasing your dreams. My thanks to Jeff C., Peg Fitzpatrick, Shannon Hernandez, Alexis Nishimura, Luis Magana, and the drop-in queen of Santa Cruz, who dominates Jax, Madison Nesmer. Until next time, mahalo and aloha.

1:04:16This is Remarkable People.

From the publisher

Are you struggling to find a balance between your work and personal life? Tune in to the Remarkable People podcast with Tina Wells, a renowned business strategist and founder of RLVNT Media. In this episode, Tina shares her experience and wisdom on building successful relationships, understanding millennials, and achieving work-life harmony.

Don't miss out on this insightful conversation between Guy Kawasaki and Tina Wells. Listen now and learn how to harmonize your work and life.

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Remember to follow the show so you don't miss upcoming episodes!

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Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Neil deGrasse Tyson, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.

With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.

Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.

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Tina Wells: Harmonizing Your Work and LifeGuy Kawasaki's Remarkable People · 1 h 4 min
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