In short
Habits and Hustle Podcast Notes
Episode 397
Michael Easter on The Comfort Crisis: Is Optimizing Life Making Us Weaker?
Episode Overview In this episode, host Jennifer Cohen interviews Michael Easter, author of "The Comfort Crisis" and "Scarcity Brain." They explore the idea that society's obsession with optimization and wellness may be making us weaker. The discussion delves into human behavior, the inefficacy of over-optimization, and how subtraction, rather than addition, may be the key to building resilience in a comfortable world.
Key Points Discussed
- Overview of Michael Easter's Works
- Michael Easter is a New York Times bestselling author known for traveling extensively to gather insights on living healthier and more fulfilling lives.
- His research includes interviews with experts in various fields, yielding science-backed insights applicable to health, mental well-being, and performance.
- The Scarcity Loop in Behavioral Psychology
- Definition: The scarcity loop is a powerful habit loop that drives repeated behaviors often leading to regret. It consists of:
- Opportunity: A chance to gain something (e.g., money).
- Unpredictable Rewards: The uncertain nature of the reward (e.g., winning on a slot machine).
- Quick Repeatability: The ability to repeat the behavior quickly (e.g., pulling a lever on a slot machine).
- Application in Modern Life: This loop is pervasive in mobile technology (e.g., social media, dating apps) which keeps users engaged despite knowing that the behavior may not serve them well in the long term.
- Impact of Technology on Behavior
- The rise of digital slot machines and the quick nature of mobile interactions have made it easier for users to become addicted to the scarcity loop.
- Companies leverage human psychology to create addictive apps and shopping experiences (e.g., Rakuten, Taimu).
- Modern Comfort and Fragility
- Society's comfort and convenience have made people more fragile, with our attention spans and impulse control being compromised.
- The more requirements we impose on basic functions, the more fragile we become.
- Subtraction vs. Addition
- Michael emphasizes that often the best solutions come from removing rather than adding resources, a principle supported by research.
- Example: A psychology study showed that people tend to add resources to solve problems rather than consider subtracting them, even when subtraction is more efficient.
- Behavioral Hacks for Resilience
- Slowing Down Decision-Making: Introducing waiting periods for purchases or decisions can help mitigate impulsive behaviors.
- Using Apps Wisely: Tools like "Clear Space" can create friction preventing mindless app usage and promoting mindful engagement.
- Grayscale for Phones: Changing phone screens to grayscale can reduce usage by making the device less visually appealing.
- Personal Insights and Habits
- Michael shares his daily routine emphasizing simplicity and effectiveness:
- Writing every day, walking his dogs, and limiting technology use to foster mental clarity.
- Recognizing the importance of balancing work with relaxing, mindless activities.
Key Takeaways
- Optimization and Fragility: While striving for optimal conditions in life can seem beneficial, it can inadvertently lead to fragility.
- Scarcity Loop: Understanding the psychological mechanisms behind our choices can empower better decision-making.
- Solution through Subtraction: Embracing simplicity and recognizing when to subtract rather than add can lead to healthier habits and outcomes.
- Individual Approach: Tailored habits and routines are essential as everyone responds differently to strategies for health and wellness.
Conclusion The episode highlights the paradox of modern life's comforts and the psychological traps that come with it. Michael Easter encourages listeners to rethink their approach to wellness, promoting a simpler, more resilient way of living that focuses on subtraction rather than endless optimization.
Additional Resources
- Michael Easter's Works: [Website](https://eastermichael.com/) | [Books](https://eastermichael.com/books-v2-wip/)
- Jennifer Cohen's Works: [Website](https://www.jennifercohen.com/) | [Books](https://www.jennifercohen.com/books)
Sponsors
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- Magic Mind: Discount available at checkout
- BiOptimizers: 10% off with code JC10
- Timeline Nutrition: 10% off first order at timeline.com/cohen
- Air Doctor: $300 off and warranty with code HUSTLE
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:01Hi, guys. It's Tony Robbins. You're listening to Habits & Hustle. Crush it. Okay, so this is the book. This has been out for a year, The Scarcity Brain, yeah? Yeah, a year tomorrow, actually. Wow, happy anniversary. And this one is The Comfort Crisis, which is, I really enjoyed this one, too. Oh, thank you. This is your first one. Yep. I'm going to ask you a couple questions from that, too, because I noticed something, which I found to be very interesting in it. You talk about, in that book, I just did a TED Talk. Let me just get back up. Three days ago. Nice. Awesome. Thank you. Part of that TED Talk was me talking about this cool concept of how boredom is a lost feature in our world.
0:46And because of that, I think mine was much more about kids and how building mental strength and toughness has been. It's becoming a problem in a very soft world. And I think a big part of it is because of boredom. We've lost that ability. and then you talked about that a little bit which is an interesting i didn't realize i didn't realize like i was like oh my god i i really like this guy now like you kind of make you kind of make mention of it also like what the benefits of boredom are and like how the world has evolved to not having it anymore yeah well we'll have to talk about that i know let's talk about it go ahead we're starting all right we're starting that's how we start here we go right into it i like it awesome well i'm glad to be here thank you for having me thank you for having Thank you for being here.
1:31This is Michael Easter. He's in a two-time New York Times bestseller. Did the Scarcity Brain become a New York Times bestseller? Yeah. So Scarcity Brain was New York Times bestseller. Comfort Crisis wasn't because Comfort Crisis had this like... What? So Comfort Crisis was interesting because it was one of those books that it came out, you know, had a decent opening week and then it kind of sat and it just needed to like, it was kind of like the virus where, you know, two people to four to eight to 16, I mean, word of mouth. And so now, I mean, at this point, three years later, we're selling a lot more per week than we were like even in week three of the release.
2:07So it just kind of word of mouth took over. That happens. That actually happened with like a couple of things. Family Man that happened with and like Breaking Bad. Like certain things like don't really have like a strong, very rarely, maybe a strong out of the gate, but then through word of mouth and picks up momentum and it becomes like a cult hit, a cult following. I thought your book, I thought it was great. I thought the comfort crisis was a really, really good. I thought this was a New York Times bestseller. No, but we've, you know, we got there. We got where we needed to get, so. I love it.
2:38Yeah. So let's talk about the scarcity loop and then we can go into the comfort crisis. Is that cool? Yeah, it's good with me. Okay, good. So because that is like the more topical for now, but can we talk about number one, the scarcity brain? And you talk a lot about something called the scarcity loop. Can you just start by talking and defining and explaining what the scarcity loop is? Yeah, so the easiest way to think of the scarcity loop, it is, I argue in the book, the most powerful habit loop in the sense that it pushes people into repeat behaviors that they later regret. So the easiest way to understand how it works is to picture a slot machine and why people get hooked on slot machines.
3:19So the scarcity loop, it has three parts. It's got opportunity. Part two is unpredictable rewards. And then part three is quick repeatability. So when you play a slot machine, you have an opportunity to win money, right? But two, unpredictable rewards, you don't know when you're going to win money or if you're going to win money, right? Any random game you play on a slot machine, you could lose. You could win like a dollar or you could win thousands of dollars, right? There's this insane range of possibilities that can happen from this one behavior. And then three, quick repeatability. Once you finish a game, you can play over, right?
3:55And so people play over and over and over. So I live in Las Vegas, which was really kind of the impetus for me to start thinking about this loop, just watching people play slot machines all day long. Because when you look at that behavior, you're like, that doesn't make any damn sense, right? It's like everyone knows the house always wins in the long run, yet people keep repeating and repeating the behavior. And it's simply because that three-part system is incredibly powerful at grabbing people's attention and incentivizing this repeat behavior that is fun in the short term, but is detrimental in the long run.
4:31Now, the reason that it's important is, you know, people are probably listening to this going like, I don't play slot machines. Why do I care? The reason this is important is that this three-part system, it really got sort of revived and put at scale in slot machines in Las Vegas in the 1980s. And then a lot of other industries saw that people would play these machines and lose money. And they were making the casino industry is making billions of dollars off this thing. And they go, OK, well, how do we do that? What is that? How do we do that? And so now you see this three part scarcity loop being put in a lot of mobile technology.
5:07So I would argue that if the average listener wants to pull out their phone and look at their most used apps, I guarantee most of them are going to be using this loop. So think of social media. It's like you have an opportunity to get a like, a comment, to see something entertaining, but you don't know how many likes you're going to get if you post, right? It could be one or two and you're like, oh, that sucks. That's a loss. Or you could go viral. It's like, oh my God, my life changed. And then you check and recheck, right? It's in dating apps. It's the sort of swipe, swipe, swipe. Am I going to get a hit?
5:37But it's also in the rise of sports betting on cell phones. it's in i mean it's just been placed in so many different areas in our life that we often lose our time resources and attention to it's even put in shopping so like online shopping is really leveraging the loop to get people to buy more stuff they don't need so is it that companies really understand the schedule like how is it that they're is it like so so if they understand that loop then they have technology that's based around creating like basically working on the human psychology of at what point do people get anxious if they don't look at something or do something is it like uh is there a particular speed is there a particular what is that like what is the actual precision that is it work is it the same with the algorithm and it is with slot machines because i What I found interesting, and you talk about this, is like the slot machine, when it was a handle versus when it was a digital form, when it became digital, you just press a button, the amount of usage for slot machines like skyrocketed.
6:49Yeah, it went. So the average slot player went from playing 400 games an hour on the handled machines because it's slower, right? You got to pull this clunky handle to playing about 900 games an hour when you could just hit this button repeatedly. So basically double. So yeah, the three things that it needs is the person has to get something that's of value to them. First of all, it has to be unpredictable, right? If something is predictable, like I'll give you an example of a slot machine. That's kind of a ridiculous example, but it'll help you understand it is. if you were to put a dollar in a slot machine and every time you hit the button, you got$2, it's like, okay, that would be nice, but it wouldn't be that fun.
7:26I mean, that's basically what a job is, right? It's like a basic labor job. Like I pull this hand, it's like working in a factory. I pull this handle and I get a predictable amount of money for the act. That is a job. So you need to have that unpredictability. And then third, to your point, the faster you can deliver and repeat the behavior, the more likely someone is to get hooked on it. So for example, like buying a house, that has a certain amount of unpredictability too, right? If you're looking at it as an investment. But no one gets hooked on buying houses because, you know, you're going to own the house for like 10 years.
8:01So you need the speed. The faster, basically as a general rule, the faster you can repeat behavior that you get something good from, the more likely you are to repeat it. I guess that's a dope. Isn't that like a dopamine hit though? Yeah, it's like, so dopamine sort of drives is the wanting element of it makes you want to do the behavior. And then there's a different system that delivers the reward. That's called the liking system. And so like, it's crazy. Like even like, do you know, have you heard of a company called Rakuten? I have heard of them, but I don't know a ton about them. Tell me. Okay.
8:33Well, it's like these companies that now are like these, you like if you're online shopping and you can save money for every dollar you buy, right? They also call it like there's been a ton of like funny like memes on like it's called like girl math right like oh you know like i just got seven dollars because i spent seven hundred dollars so i made seven dollars you know because they say whatever you buy today lucky day you're going to get 10 back of whatever you buy yeah people that end up buying so much thinking that they're actually making money you're actually not making any money you're losing money because you're spending all this money.
9:10Totally. You know what I mean? And it's like this like crazy Jedi mind trick that they do on you. And it's kind of similar with slot machines, right? Because you put a dollar in, you get eventually get a quarter back and you think, oh my God, I'm making money now, right? Even though you've lost like 20 bucks, you know? Exactly. It's still exciting. I'll say two things about that. One is there's another website, an app called Taimu. It's this like direct buy from China website, that site is like the crystal meth of shopping. It's like you go on the site and you get literally this wheel like you would see in a casino where you spin it and that determines your discount.
9:49Sometimes they'll even pop up with a slot machine where you play it and then it tells you, oh, you're going to get this discount. And it's also on a timer. So that incentivizes speed. They're like, you're going to get this free gift, but you got to buy something within five minutes. So now it's like the speed is on. It is just like it's out of control. It's completely ridiculous, but it works like this company went from nothing to like being this giant online retailer. Oh, my God. That it's so brilliant, though, because I'm by the way, I'm a victim of it, too, even though I know better. And I know that like it's all playing on a certain like psych like psychosis or psychological human behavior.
10:25I still am. I still do it. It's also, they used to have like scratch and save days, you know, when you go to a store and like whatever you scratch, like today, 10 % and like, oh wow. So they end up buying the whole store thinking or Costco, think about Costco. Oh yeah. Costco is good with this. Costco is amazing with it. And so I guess my question to you is like, if we know better, right? Like this becomes a whole big existential thing. Like, you know, why do we do behaviors that we know otherwise, like we know we're doing things that we know are otherwise not good for us or not necessary, but we still pursue it.
11:03Why is this? Yeah. Okay. So I don't think people do anything that is completely irrational. There's always some benefit we get from these behaviors. So take buying stuff. That's fun as hell in the short term. You're like, oh, this is great. I got my, I just scratched off 20%. I'm going around the store. I'm throwing stuff in my shopping cart. I'm like, I'm going to look amazing in this. Everyone's going to love me. You buy it. You're like, oh God, that was so much fun. And then you get home though. And you're like, why did I do that? So the point I'm trying to make is that we often, when we get ourselves in trouble, is that we choose these sort of short-term rewards at the expense of long-term growth, long-term good decision-making.
11:43Like we're very much wired to look to the short-term for satisfaction. and you know part of what I argue a lot of my work looks into sort of the bigger why we do that and I think a lot of these sort of quirks that we have today I think they go back to evolution and how in the past you know to survive you just had to do the next thing that was going to get you a benefit right we like didn't make sense to think long term in the past like you were just trying to survive you're trying to get food you're trying to keep your kids alive you're trying to procreate like you just needed to do the next thing that was going to give you a reward.
12:18And in today's age, with all the opportunities we have to have fun in the short term, I think that's not always the thing that leads us into long term places we want to be. No, no, absolutely. I fight it. But I guess the question is, how do we stop ourselves really from wanting more? If even if when we know better, like how do how do we do that? Yeah, well, I can tell you ways to stop that sort of short-term bad decision-making, and then I'll give you kind of a larger, more existential answer. So in the short term, I think because we know that speed is such a driver of these decisions we later regret, I think if you can figure out a way to slow down a behavior, that can be a really great way to basically stop it.
13:06So if you think about online shopping, even something as simple as like, okay, I got a rule for myself. I'm going to put this thing in my cart and then I got to wait 48 hours, 72 hours. And then I'm going to come back to it in 48 hours or 72 hours and say, okay, do I really want this thing? Now I found personally, literally probably 80, 90 % of the time, I'm like, I don't actually need those shoes. I don't actually need that new workout gizmo. Like you just, you don't actually need it. And so I think that can cut it down, but you can apply this to all sorts of things. I mean, even like even food and eating junk food, like getting junk food in a place where there's a long barrier to entry to getting it, that'll slow down how much junk food you eat.
13:51Like if you just like don't have it in the house, that's a lot easier to not eat it. Right. Financial decisions too. I mean, there's, you can apply this to a lot of different ways and even like cell phones. So there's this app I love called Clear Space. And what it does is you choose the apps that you want to put a limit on. Okay, so let's say I like select, all right, I want to put a limit on Instagram. Once I click Instagram, it's going to pop up and it's going to say, do you actually want to use Instagram? Because most of the time, it's just like this reflexive thing, right? We just pull out and pick the app that we use too much.
14:22And then if you say yes, it puts you through like a 10, 15 second like pause where you breathe in, you breathe out. It shows you this nice, inspiring quote. And then you go, okay. And then you pick how long you actually want to spend on Instagram. It might be five minutes, you know, to say five, 10, 15 minutes, whatever. You pick that. And only then can you go into the app. So simply by having that friction to get in there, it will reduce your use of the apps that you don't want to be in significantly. Like, significantly. Well, what's interesting is that it took an app to stop you from using apps.
14:54I know. That's not really lost on me. You know what I mean? Or anybody. Right? Totally. So the way I heard about this is I had written a thing about how there's a lot of research that says if you just change your phone screen to grayscale, that reduces how much you use your phone because your phone suddenly becomes a lot less rewarding. Like it's just not as interesting. What do you mean grayscale? What does that mean? What do you mean? So there's this setting that you can use in your phone. I think if you just type in grayscale on the search. And it basically means so you're... Where? I'm going to do it right now.
15:24Yeah. Type in. Let me see. Is it gray? Let's see. Gray. scale. There's something in the settings. I haven't done it in a while. But long story short, what it does is it makes your screen black and white, basically. And when your screen is black and white, all of a sudden your phone is like the life gets taken out of it. It's so boring. And it's so like, it just sucks to use it. So because it sucks to use, you stop using it so much. So long story short, and there's a study out there that found it reduced phone use by about 40%. So I write about this study and the founder of that ClearSpace app, he sent me a DM and was like, hey, I really liked this.
16:01We have this app. It reduces screen time. And I wrote him back and I'm like, so you're telling me you want me to use an app so I can use another app less? He goes, yeah, I know. Just try it though. So I'm like, all right, I'll try it. I tried it. It worked. Wow. Is there like an override button though? Like, so for an example, if I put, I only want to be on Instagram for 10 minutes a day. Can I override that? Yeah, you can go into the app and you can say, I don't want any limits today. Like if you're just like, you know what, today's a day that I just want to go off the rails on Instagram. I want to binge.
16:33I want to go crazy. It allows you to do that. That defeats the whole purpose though. Yeah, but you still got to go through the whole breathing exercise and everything. And so I found that I'll occasionally do that. Like if I have a work reason to be on Instagram more in a day, but it's really reduced my use of Instagram. Twitter is a bad one because Twitter is just seems to be where mental health goes to die. So yeah. By the way, I want to make two, I say two comments. Number one, a hundred percent. I think social media is where mental health goes to die for so many reasons, right? Because there's a lot of problems on all of it.
17:05But more than anything, the biggest problem is people are just like, I like are so it's just increasing and impacting mental health and loneliness. I mean, people now don't even know how to socialize or they don't want to socialize because they have faux friends that they think are their friends if they're on Instagram or looking at Twitter and they have these fights. So I think overall, it's crazy. But I think that the other thing that you said was really true and interesting is a lot of things in life. If you just like take a second and slow down or like have like some kind of barrier where you have to, you know, think again before you act, typically a lot of times that's enough to not do that act right yeah totally and that's what that could be with like food eating it could be with you know consuming anything right like any kind of addiction because right like absolutely even um i mean literally even drug addiction if you can slow down the delivery that leads people like addiction rates go down i think that grayscale thing is a really interesting like stat that I'd never really heard of before.
18:12Yeah, I'll send you a link. So I wrote about it on my newsletter. I'll send you a link to the post. It's called 2%. And so I'll, yeah, I'll send you a link to that. That'll give you all the details. Yeah, that's your newsletter, right? I know. I was actually, I meant to sign up for it and I haven't yet. Can you give me some other things like that? That's a really good one. The great turning your phone to grayscale. Do you have anything else that you want to like, or you can share that are things that maybe the people haven't heard of that can help them with all that stuff, like helping them with reducing social media or helping them get into the moment where they can rethink or anything.
18:46That's a really good one. I love that. Yeah. Well, I think a lot of it goes back to finding pauses. I gave you the one about food. I gave you the one about shopping. I gave you the one about cell phones. What's that app called that you said? Clear Space? Clear Space. Yep. It's great. It's great. We actually did through my newsletter, we did a Clear Space challenge. I think it was in April where we got everyone went on the app and there was like a competition of who could use the apps they had banned the least. And it was awesome. So many people are like, I downloaded this just because I wanted to win the prize.
19:21And it has totally changed my relationship with my phone. It's been awesome. So that's that is amazing, because I think the phone has been like the bane of everybody's existence. Totally. I mean, it's it is unbelievable. In fact, the other case, I wanted you to talk about that. Well, I want to talk about predictability for a second. Right. To go back to what you're saying. Like, can you talk, first of all, about something that you talk about called in the pigeon story? And then I'll tell you why I want to talk about predictability. The gambling pigeons, the gambling pigeons, the degenerate gambler pigeons.
19:54Yes. So for this book, I talked to this guy whose name is Thomas Zental, and he's one of the best, most legendary psychologists in the world. So this guy started doing his research back in the 60s. And in one of his studies, what he did is he would set up this game for pigeons to play. They could choose from two games. So he would take these pigeons out of their cages. He would put them in this big cage and they could play from two different games. So the first game, they would peck a light and every other peck, they would get a predictable amount of food. So they might get, say, 10 pallets of food or whatever, every other peck.
20:35Now, the second game, they would peck the light, but it was unpredictable about when they would get the food. So it was like a slot machine, right? It's totally random. They peck, they peck, they peck, no food, no food, no food. And then bam, they would get food, but it would be 15 pallets of food. So it'd be about every fifth pack randomly that they would get this 15 pellets. Now, if you do the math on this, it makes way more sense to play the first game. Like you end up with way more food in the long haul. And there's all the, there's this theory called optimal foraging theory that basically says that all creatures will do whatever they can to get the most amount of resources.
21:09Like you'll just choose the, choose the option that gets you the most food, the most whatever. But 98 % of these pigeons chose the gambling game, even though it didn't make any sense. Literally, these pigeons would play the one game, play the second. They'd be like, oh, this second game, that's what I want to play. And they would just play that even though it's getting them less food. So that's what I find interesting. So I actually think that humans and animals and pigeons alike, it says to me that we like unpredictability, right? Some people are creatures of habit, right? They like to know what's coming.
21:43But the truth that matters, are we mostly programmed to not like predictability because it's boring? Like, what does that say? Predictability becomes boring, yes. And unpredictability is not boring, right? It grabs our attention. And the guy, Thomas Zantala, who I just mentioned, his idea, and this is backed by a lot of other people, is that the reason we're so interested in unpredictability or the reason that really grabs our attention is because when you think about how humans evolved to find food, it was kind of like that pigeon game, right? It's like we would have to walk to one area looking for food.
22:23We wouldn't find it. So then we'd walk to another area. No food there either. Then we walk to another area. Oh, no food. Finally, we go to another area and it's like, bing, bing, bing, jackpot. You find all this food, right? But it's totally unpredictable. You never know when you're going to find it. And so it's almost like the brain had to almost incentivize falling into this unpredictable scarcity loop reward schedule to grab our attention. So we would continue looking for food because if you're the type of person who goes, well, we didn't find it in two places. I guess I'll quit. You're going to die, right?
22:55So you really have to like keep looking. And then when you finally find that food, even though you didn't know it was going to be there, it's got to be really exciting. It's like, oh my God, yes, we live. We live to see tomorrow. And then you have to go do the thing over and over again. That's why we will repeat these behaviors ad nauseum. See, I guess my curiosity is about how I think that we've become a soft culture society, right? Because the world has now evolved where we get everything at our disposal. Not everything's easy. We got like people are now conditioned to do the easy things, right?
23:27Like we can find food everywhere, even exercise, right? We don't need to exercise. We've got to create these situations. We've got to create treadmills and weighted vests and all sorts of concoctions and gimmicks to make people gamify the idea of moving, right? Like everything has become easy. So like, I feel like, is it, I mean, you may not even have the answer. Is it that we now crave unpredictability or some type of like excitement, dopamine, because we've now, we've become so, we've evolution to a place that everything is so easy with that. That's where we kind of gain our excitement as a nation or as a society.
24:06Yeah, I think you nailed it. And I'll give you another follow-up example with the pigeons. Yes. So the pigeons, they live in these small cages, right? It's like they got enough room, but not a ton. Their life is rather boring. So then when he puts them in this box where they can choose from two games, they all play the gambling game. Now, what happens though, is that they will take the pigeons and they'll put them in this giant cage that is meant to mimic like the wild, like a real world that a pigeon would live in the wild where they have to like, they got to go out and forge for their food. They build roofs.
24:42They interact with other pigeons. Like they're living like a wild life that a pigeon was evolved for. Right. So they'll let them hang out in there for a while. They'll live there for a while. And then they put them back in the box where they can choose between the two games and all the pigeons choose the predictable game, the one that makes sense. And so why is that? Tells us. It's quite the conundrum, right? It's because they have lived a life where they found plenty of stimulation elsewhere, right? They were living as a pigeon evolved to live. And so I think when you think of humans today, it's like our lifestyles are way different than how humans lived for two and a half million years, right?
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25:19We don't have to physically go find food. We don't have to physically work to survive. We don't, we're not outside as much. our social lives have changed like all these different things have changed that have taken away just tons of stimulation from us and so without that we go looking for it elsewhere we play we play slot machines we spend a million hours on instagram we go on to rakuten is that what you called it yeah i don't know rak well you'll go on to right yeah rakuten but like what happens is you download this thing and it shows up like let's say if i'm on the bloomingdales I'm just making like if I'm on Bloomingdale's site, right?
25:57And it comes up like today, Rakuten, you know, Rakuten is 10%. It's already embedded into your computer. You got to download it. It says today, if you at Bloomingdale's, you get 10 % back. And so then you're like, oh, I'm for sure going to shop at Bloomingdale's now. Even if you weren't intending to do it. Right. So instead of like the stimulation that you would get normally hunting and gathering and living outside two million years ago it's like Rakuten has become that like oh here's this new thing you know yes exactly it makes it it makes it exciting but like I find like and you said this actually where it was in the book or I like I was like I did I read so both books and I like saw all the stuff that you did so I don't remember exactly where I saw what when I was like researching you before you came on the show but it's like you're it was also the fact that like you were saying like even when you don't have problems like the more minimal your problems are you actually like it's part of the nature now where we create problems or like we are our baseline for what is even a problem becomes lower yeah because we need to create this excitement this because it's like so scarce in our in our in our world in our life right now yeah so this is uh i wrote about this in the comfort crisis there's a comfort crisis i i'm telling you i found a lot of stuff my comfort crisis.
27:18I love. So it's called, the researchers call it prevalence-induced concept change. And what you can really think about it as is problem creep. And it basically explains that as humans experience fewer and fewer problems, we don't actually become more satisfied. We just lower our threshold for what we consider a problem. So we end up with the exact same number of problems. But over time, as the world has improved, our problems get more hollow, more silly over time. And so it's kind of like the science of first world problems. And they demonstrated this in a couple, the researchers were from Harvard and they did a couple studies that were really clever and kind of hilarious to find this.
27:57But yeah, long story short is that people will find problems no matter how good they have it.
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29:55So what does this tell you about where we're heading? You do all this traveling. What's the purpose of your traveling? Are you doing it just because you're, are you trying to like get, are you trying to, is it based on a hypothesis that you have in your head and then you reverse engineer to prove it? Like what, or is it just because you love to travel? You're, you're like an adrenaline junkie. You've been like, you went to Iraq in the most crazy times. Like what is the purpose or are you trying to figure out like where we're going in like in as a, as a society? because I could tell you, but what is the goal in mind?
30:30Yeah, you know, I think that I have learned, you know, my background is a journalist, and it's very easy to try and learn from a screen. You know, like I could read a bunch of studies and anecdotes and whatever, but I've always found that I get the most interesting stuff, the most true stuff, and also stuff that like you wouldn't expect. Like I've had things that I totally believe to be true totally reversed because I went to the actual source looking for the information. And so that's ultimately why I travel is because I just know that I'm going to find the best stuff if I actually go there and talk to people on the ground and also put myself in experiences where I can actually experience what I'm writing about.
31:11That just, I feel like, leads me to write something that's maybe a little more true, at least for me. I also saw you were also, you're sober, right? Like you were, were you working out? Were you an alcoholic? When did you get sober? I got sober almost 10 years ago. Oh, so that's not that long ago. No, not, not super long ago. Yeah, I was 28, 37 now. So yeah, I got sober when I was 28. And I think this actually kind of goes into the whole back to the pigeons in the cages thing is like, at the time I had this job that was, you know, it was kind of like, yeah, whatever. It wasn't that fulfilling to me.
31:52And I've always been someone, you kind of alluded to this, but I've always kind of been someone who likes to go out, learn things, kind of explore the edges. I'm drawn to like intense experiences. And because I just wasn't getting those in my life, I could get them pretty easily through drinking, right? Like on Friday night, I can guarantee that if I were to start drinking, it would be a more unpredictable, probably crazier night than if I had decided just to sit home and watch Netflix, right? Right. So I was able to get that through drinking. Unfortunately, though, that eventually backfires, right?
32:28That works until it doesn't. And when it stops working, it's like really bad. So part of me getting sober was one, having to unpack, okay, well, why did you drink like that in the first place? And then two, once you have that answer, you can start to say, okay, well, where else can you get what you were looking for, like that underlying thing you were looking for? How can you get that in a way that enhances your life and other people's lives rather than messing up your life and other people's lives? Wow. So I think that both of your books, they dovetail nicely. There's a lot of synergies between them.
33:05What's your thing you're going to do next? Is there a volume three of what you're going to do? Yeah. So today I do, I spend a lot of time on my newsletter because I've found that it kind of a lot, you know, books are interesting because you basically sit alone in a room for a year, a year and a half and don't talk to anyone and you're alone with your thoughts and you get no feedback. And then you kind of just release it and go, here you go. Right, right, right. Exactly. Whereas the newsletter, I can talk to people in real time, work on things that maybe don't perfectly fit into the narrative of a book.
33:38So it gives me a lot more bandwidth and real time stuff. But I will, Well, I probably will do a third book, and I think I want to really dive into mindset in the third book. So Comfort Crisis had a lot to do with physical health, but I kind of want to look at how this idea of the comfort crisis is impacting mindset and resilience and stress tolerance and things like that. So that'll probably be the third book. So let's talk about Comfort Crisis for a second, because I loved it. But one more question with scarcity for a second, because I heard another great thing that you were mentioning about how you were working with another psychologist and about some guy about a Lego program or thing.
34:21And yeah, I find like, you know, it's one of these things. What I like about your work, you know, is that when I was reading it, it's like sometimes common sense isn't so common, right? We try to find these complicated reasonings for sometimes the simplest thing, right? You're talking about people are constantly adding and adding. But really, if you really look at it, the things that have the best solutions is when you actually subtract and take away. Yeah, exactly. And it's so true. Yeah, I'm going to tell you the whole story because I think it's an amazing story. Yeah. So it starts with this researcher whose name is Leidy Klotz.
34:58And he's like this top of the world engineering researcher. basically. One of the best in the field. And he's playing Legos with his son. And his son is three years old. The kid's name is Ezra. And they're building this Lego bridge. So they build these two pillars and then they build the span and they connect the two pillars to the span and they realize they have screwed this thing up. So the one pillar is taller than the other. So the span is like Skawampus. It's at an angle, right? So our Mr. PhD Smarty Pants engineer, he's like, like, oh, I got the fix for this. So he turns around, he rifles through the bin of Legos, and then he turns back around with the Legos, and he realizes his son has solved the problem.
35:40So his three-year-old son simply removed Legos from the taller pillar. So he fixed the problem, but he did it in a better way because it was more efficient, it used fewer resources, and so now they have more Legos that they can build this entire Lego city around the bridge, right? And he realizes, oh my God, Like, removing these Legos, it didn't even cross my mind to fix the problem. So what he does is he makes the bridge kind of skawampus again. He starts taking it around the university campus. Anytime he meets with other professors, he pulls out the two pillars in the span, throws some extra Legos on the table, and he goes, hey, fix this bridge.
36:18Every single professor adds Legos to fix the problem. So this makes him realize, okay, maybe there's something here. And long story short, he ends up setting up 12 different experiments where people have to either make an improvement or solve a problem. And in every single experiment, the best, most efficient way to make the improvement or solve the problem is to subtract resources. So you can solve it or make the improvement by adding. You can, but it's always more efficient to subtract. And what he finds is that every single, in every single experiment, people add to fix the problem, to make the improvement.
36:54So this basically tells us that humans are wired to add, even when it doesn't make sense. We just preferentially overlook subtraction. So it's not that like one is any better than the other, but it just tells us that we don't even think of subtraction. And by not thinking about that, we're leaving like half the options off the table. And those options are often more efficient. They're often a better use of time, of energy, of resources. And so kind of the takeaway is if you're trying to improve something, if you are trying to solve a problem, you should probably write down, okay, how would I solve this or improve this if I were to subtract?
37:30Because your brain is automatically going to go add, add, add. Can I throw money at this? Can I do X, Y, Z? Can I buy this thing? But often the answer is just to subtract. You know, I find that just like to be like a metaphor for life, right? That's why I really, like, I really kind of responded or resonated with me, right? Because it's so true. Again, like so many of these other things, like, I feel like the easier life has gotten for us, the more hard, the harder it actually became, right? Like, you know, even, you know, all these like sleeping tools, you know, like the, all the rings and the, all the things, right?
38:06Like I always try all the, I try everything, I have everything. And I eventually like throw them to the wall and like throw them away because all it does is create more angst, more anxiety, worse sleep, worse this, because now you have just yet another thing to be concerned about, another tool to be concerned about, another this. When like, we don't need all that. Like we just have, we're just like, we just are like just amassing stuff, stuff, stuff. Like even all these apps and technologies to make your life easier actually just makes it harder. Totally. Yeah. And a lot of times, I mean, and unfortunately a lot of times they're totally wrong.
38:43Like I did this whole series on the newsletter about accuracy of wearables. and you look at the numbers and you're just like, wow, these things are, these things are not good at their job. Not at all. So how did you figure it out and how wrong was it? Like how inaccurate was it? Yeah. So, uh, you can do, if you look at step counts, step counts are anywhere from 200 % off to some are like within 10%, but the vast majority are within 20 to 30 % off. And they're always, they always overestimate. So if you took, you know, it'll tell you, you took 10 ,000 steps when you only took eight. But I think where it starts to get really wacky is when you get wearables that score something like sleep or give you like a strain count or something like that for your workouts.
39:27Those are I mean, they're basically just making stuff up like it's not it's not good data. How do you prove that? Like, how did you prove it with another app? Well, you can, if you basically look at how they track heart rate through the wrist, like they're making generalizations based on your size, based on wrist-based heart rate tracking for a lot of the workout stuff. And that's been proven to be incorrect a lot of the time because there's just so much noise coming through the wrist. The sleep ones, the algorithms make a ton of assumptions that aren't necessarily true. And the other thing is like, how do you score sleep?
40:03I'd like to know. I mean, I've seen I've had a million sleep experts on here and I've had a million people talk about every single wearable possible. And all I've seen, all I know is that if I wake up feeling rested, I said, well, if I didn't, I didn't. Like, it's pretty basic. Exactly. So like you can't, you know, and if you're wearable tells you, oh, you actually, you know what? You only got a 39 out of 100. Like, what are you going to do? Like, oh, I guess you're right, wearable, even though I feel great. Like, I'm going to feel like shit now. Like, come on. You know, it's it's like the technology just really isn't there.
40:37And frankly, I don't know if it'll ever be there because there's so many individual variations. I mean, like some people can sleep totally fine if they just get six hours a night. Some people they need consistent eight hours. Some people sleep better in absolute darkness while other people's people actually need a little bit of light, a little bit of noise in the background. Like, it's just so individual. And so by trying to like put this all in a single number for everyone, it just it doesn't make any damn sense. Like it's better just to do some self-examination, be a little bit self-reliant, figure out what works for you, experiment, come to, you know, find your own Buddha out in the sleep universe and then, you know, do that thing.
41:16I agree. I mean, I find there's way too many variables to really be accurate. So does that mean you don't wear any of these things then? You're not where you're not tracking anything? I'll track steps. Actually, the most accurate step counter you can buy is like a$20 pedometer off of Amazon. Yeah. You wear on your hip like your grandma probably wears when she when she mom walks. That's about the most accurate you can get. I'm at the point now where I kind of know, did I get enough steps for the day? And that's good. I know if I worked out like, you know, there's there's a lot simpler ways to track this sort of thing that all come down to pen and paper like we were doing before, before we got all these crazy tech devices.
41:54No, I know. Also, you know how I wear this weighted vest? I think you do too. I heard you talk about them too. By the way, this is not like, it's become like super trendy now. Like everyone's like now rocking. But guess what? This has been around for many, many, many years. And now things kind of hit a trend or an uptick. And all of a sudden it's the latest and greatest thing. I mean, I just find it very interesting that like people need to like, that's, I guess this is the issue, right? Like we have to kind of like create, like these environments or these things where people are like tempted or interested in like moving their bodies versus because we've allowed people to become lazy.
42:35Really, that's basically what's happened. Yeah, we've I mean, we've engineered exercise out of our life, really. And I mean, that's that's progress, right? But progress also has a price. Yeah, no, we're paying it with our health for sure. What are your habits? Like, what do you do daily? I mean, you've seen it all, you do it all, you talk about it. Tell me the things that work best for you that you've seen. The pedometer on your hip, like your granny, yeah? Yeah, that's a good way to track your steps. I mean, I found kind of going back to that subtraction idea that less is probably more when it comes to what you're trying to accomplish.
43:12So, I mean, for me personally, it's like I have to get honest with myself and be like, what, you know, what is your goal? And my goal is to write words that help people live better. And that comes through writing. So first thing in the morning, I usually wake up pretty early. I don't use an alarm or anything, but I'm usually up really early and I just start writing. I write for, you know, maybe three or four hours a day. Then I usually take my dogs for a walk. I will. Well, then you write for four hours a day, just like on something or like do you have like a topic or like you just start writing and it just flows that easy?
43:48Yeah, it's either it's either for the newsletter or it's books or some other project I'm working on. So I always write every day. I mean, that's my job, right? People are like, oh, you write four hours a day. It's like, yeah, but if I was like, you know, at an auto factory, I'd be making auto parts for eight hours a day. So it's true. But normally you have to be writing about something like, for example, like so for your for your newsletter, right? Like, where do you find the topics? Do you like look at for certain things? Do you like just how does it with the process? Yeah, it's ideas come through a lot of different ways.
44:20A lot of it is just kind of noticing what's happening in the field and writing about current things happening. A lot of times it's readers will have questions, you know, or I'll write one piece and people will be like, hey, well, what about this thing? It's like, all right, well, that sounds like a topic for the next one. Right. Right. And luckily, I mean, and anytime I have an idea, I always write it down because ideas are like one of those things that they last for five seconds. And if you don't write them down, they're gone. Totally true. So I always have an idea log. So yeah, I write and I usually walk my dogs.
44:53I'll toss on a ruck when I walk the dogs. And then once I'm done writing, I kind of reserve the rest of the afternoon for the stuff that's less intellectual lift, you know, responding to emails, doing that sort of stuff. I'll usually work out at some point before dinner. And then usually at night, I'll like read, watch some series with my wife, whatever. We have this, we have this, I don't like to talk about this publicly, but I'm going to. We love the, we love the Real Housewives series. I don't blame you for not wanting to talk about it. Which one do you watch? Real Housewives of Salt Lake City.
45:30That is my jam. So I grew up, I grew up north of Salt Lake City, and so I've never watched this crap. And then they did a Salt Lake City one. I'm like, I'll watch the first episode. And I just got straight up hooked on that. Oh, my God. Yeah. Michael, I'm so surprised to hear you say that. You don't seem like the type. Yeah. I didn't think I was the type either, but here I am. So it's basically like your, like, it's just like your, like, guilty pleasure, basically. Yeah, that's my mental sludge. I do think it's probably good for people if you do a lot of intellectual heady work to offset that with something where you just don't have to think.
46:10So a lot of people will do like intellectual work all day and then they'll be like, you know what? I'm going to relax with like a really, really dense book. It's like that can sometimes backfire, you know, at least for me. I would try to read this like heavy stuff at night and I realized, oh, I should probably put that in like the afternoon. Well, you know, I totally agree. You know, it's interesting. even when you were talking we're talking about sleep a little bit is that like they have all these rules and regulations of like how to fall asleep how how to have the best sleep no blue light no screens no this but truthfully like i like to i love like comedy i love stand-up comedy like i fall asleep to stand-up comedy and it makes me like it puts me in a happy good mood and i go to bed like that so like right so like all these rules and regulations and what you should do what you shouldn't do like i believe like there's so many variables everyone's so different like what works for you michaels i mean it's not gonna work for me like you like real housewives i like you know i like watching chris you know whatever i like i like watching whoever like chris rock whoever you know what i mean so yeah the thing with sleep too it's like people say oh you need to sleep in absolute darkness it needs to be absolutely silent i can tell you that our species would have died off if that's what we required to sleep.
47:24Like people used to just sleep around the fire, which by the way is bright. There would be people snoring all the time. There's like the wilderness noises the whole time. Like if we couldn't sleep when it was kind of bright and kind of loud, like we just wouldn't be here. Like people are fine. You'll figure it out. You know, people are fine. So this is the thing, right? So this is why I really love this comfort crisis, whatever. And also the scarcity brain. Like I find like we've made our cult, we've made our society so soft where we have like to sleep now you're going to do it in this position and in this darkness and at the temperature of 65 or else you're not like we're making people so fragile like actually doing hard things or putting yourself like in a situation where you're going to be uncomfortable actually like build a lot of staff like mental stamina and like doesn't make you such like like such a snowflake yeah totally i like the word fragile you used i mean generally And generally, I think the more you need in order to do something, the more fragile you are.
48:24You know, it's like you should be able to just do a thing without many resources. Like, that's exactly what you're after. And a lot of this stuff borders on superstition. Like, to me, you know, you see all these crazy morning routines people have. They're like, I got to go through 11 steps before I can sit down and work. It's like, that to me is no different than a baseball player who stands on the mound and has to, like, tug their cap three times and then do some weird thing before they'll throw a pitch. Like, it's no different. You know what? It's being able to be malleable and flexible. In the world of wellness and health, in the guise of wellness and health, we've lost the ability to be healthy and well.
49:05It's 100 % what's happened. This podcast is called Habits and Hustle. You can imagine, I have everybody on here talking about their habits and their hustle. Some of these morning routines, by the way, also night routines, are so laborious. I don't even know how you have a job or a family because you're doing your morning routine until like three o 'clock in the afternoon. yeah like i think it's it's also breeding a lot of like narcissism right like i have to do i got to put myself in these situations to be i gotta i gotta do my my my my sauna my cold plunge i gotta meditate i gotta journal i gotta do my gratitude i gotta eat a piece of protein then i gotta go work out and then i gotta rock and i'm like do you work do you have like any responsibilities or you're just routining all day totally yeah right i think it's like i think people need to I think it's worth analyzing what actually is helping being kind of ruthless in that examination.
50:00So, you know, the person with the 11 step routine, if they got ruthless, they might find, you know, maybe like two or three of these things are good. But there's a lot of there's a lot of stuff that's actually just adding to this burden of like things I have to do. And if I don't if I don't do them, I feel guilty. I feel like I've lost the magic potion that's going to allow me to do X, Y, Z. So that's that's basically how I view it anyway. I agree with you. That's why I was like actually asking you, like, I think there's a book there right there. But don't I mean, I think there's a book and how like we've we've we've made ourselves like mentally unwell by all the wealth things where all the mentally of all the wellness things we're doing, you know?
50:36Yeah, totally. So don't steal my idea. No, I'm joking. I think you should write it. But I know you're not feeling well. I know you have COVID, poor boy. And you still came on this podcast. And I really appreciate it. And maybe when you're in LA next, we can do it in person. I don't love doing these things online like this. It's kind of wonky for me. But yeah, we'll do it. That'd be awesome. I would love to meet you in person. We can like dive deeper in both. But thank you so much for being on the show. I really appreciate it. I hope you feel better. Yeah, well, I'll be fine. And this is like a tax that my job takes with all the travel.
51:10So it is what it is. My gosh. Well, God bless you. I love what you're doing. I think you've nailed it. And so I can't wait to see more of your stuff. And I'm also going to subscribe to your newsletter, which I meant to do. Awesome. Well, I'll send you that Grayscale one. Don't forget. Do you have my email? No. Okay. I will get it off this. I will get it. And I definitely want you to send that to me. Yeah, will do. Sounds good. Thank you, Michael. I hope you feel better. I'll talk to you later. Yeah, thanks so much. It's great to be here. Yeah, thank you. Bye. Bye.
From the publisher
Is our obsession with optimization actually making us weaker?
In this episode of the Habits and Hustle podcast, I am joined by Michael Easter, author of "The Comfort Crisis" and "Scarcity Brain," to explore how modern society's relentless pursuit of wellness and optimization might be backfiring.
We discuss the possibility that the more requirements we add to basic human functions (like sleeping, exercising, or working), the more fragile we become. We also dive into elaborate morning routines, sleep-tracking devices, how subtraction, not addition, might be the key to building real resilience in our overly-comfortable world, and the best way to end a day of intellectual work.
Michael Easter has made a career as a New York Times bestselling author by traveling the world to uncover practical ideas that help people live healthier, happier, and more remarkable lives. His research spans from war zones to the Arctic to the Bolivian jungle, where he's interviewed thousands of experts including Nobel laureates and world-class athletes. Easter shares these science-backed insights in his books, including Scarcity Brain and The Comfort Crisis, as well as in his newsletter, Two Percent with Michael Easter. His work has been adopted by professional sports teams, Fortune 500 companies, and elite military units to transform their approaches to physical health, mental well-being, and performance.
What We Discuss:
(00:00) Book Authors Discuss Success and Integrity
(08:27) The Scarcity Loop in Behavior Psychology
(15:34) Behavioral Psychology and Impulse Control
(28:16) Unpredictability and Stimulus Seeking
(42:21) Efficiency Through Resource Subtraction
(50:30) Daily Habits and Mental Stamina
…and more!
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Find more from Jen:
Website: https://www.jennifercohen.com/
Instagram: @therealjencohen
Books: https://www.jennifercohen.com/books
Speaking: https://www.jennifercohen.com/speaking-engagement
Find more from Michael Easter:
Website: https://eastermichael.com/
Books: https://eastermichael.com/books-v2-wip/
Instagram: https://www.instagram.com/michael_easter/
