Episode 457: Jeff Byers: The Former NFL Player Exposing the $200 Billion Supplement Scam

27:32What do we do with this, this product, this like unique application of it? I was like, well, can't live within the biotech because we're starting to like building inventory does not relate to a biotech company, right? That's pre-commercial. That's in phase two clinical trials or a marketing team or any of that. Can't really sell it because we didn't have enough sales traction or enough data. And I was like, maybe we spin it out. And so Eric and I basically just negotiated with our employers. She was employee two, I was employee four, to spin out the rights to that technology and create a company around it.

28:07So in the middle of 2018, we started the underlying entity behind Momentus, which is called Amphuman. And what's super cool with that is we we weren't a supplement company, right? Like that's why we are in the unique place that we're in. And we wanted to create, you know, like the first pitch deck was like the next great high performance company. It was literally what was like on the front side. That was what you wanted to do. You wanted to create the next best high performance company. Like who? Like give me an example of who you were looking at to emulate if you had to pick one. I don't know.

28:39Okay. Right? Sounded really cool. Yeah. It just sounded good. Right? Yeah. But what we were doing with PR lotion had never been done before, right? And we were doing clinical research and we were in all these unique places. And what I saw at the time was like, we have all this crazy access. We're doing something really unique. What if we brought other technologies in and other products in? Because we have the access, right? And then we could bring them to the consumer space and like think high performance and consumer, which was really interesting. Didn't know what the hell I was doing or I was talking about other than we had a really cool product and it thrust us into these unique places.

29:15And so we always, from day one, we knew that Amphuman, Amphp, was not just this one product. We thought the product was going to be really big. Turns out it's incredibly niche because how you work out and how I work out, maybe once or twice a month, maybe, do we work out hard enough or long enough where PR lotion can actually have an impact. And it's not really pretty. It's kind of nasty. like you gotta be hardcore. And it's still a product in our portfolio. Really? Yeah. Like Navy SEALs use it or? We had some really cool traction in some of those unique places. And so our first funding was from venture capital and the Department of Defense.

29:59So we won a$1.6 million innovation contract with the DOD through special forces. For that one product. For that product. And then what happened? We did a lot more clinical research and it helped get us going, right? And the product built ultimately into about a$3 million SKU,$3 million product. But throughout that time, we tried to acquire new technologies or where else do we go? But we had this scientific advisory board because PR Lotion was doing something really unique. We had the best sports scientists and all these crazy people involved of like, oh, what if we could do X? What if we could do Y?

30:36What if we could do Z? but that really high performance space is so out of reach for most people of what we learned so then what was like so then you thought okay let me just be more for the people right well well my board was like you should go do sports nutrition and i was like hell no really yo i fought it we fought it so hard i remember sitting at a board meeting we had a board meeting in san Francisco. And they're like, it was like on the like roadmap of what's possible is like 50th supplements. Right. And they're like, well, what about this? This is awesome. Like, this is fast, big market.

31:13I was like, we are a consumer biotech company. We do clinical research. We're funded by the federal government. I am not launching a protein, like never. Right. Like in, in part of it, like I go back and ultimately I had a mentor friend challenge me and like made me realize the board is right. But it was this, the industry is so messy, so dirty, unregulated. My ego said, you don't want to be a supplement company. You don't look up to anybody. You're not like, I want to be that person. I want to be a disruptor, do it better than it's ever been done before. I wanted a challenge and all that. And what I saw in supplements was marketing.

31:56Marketing, marketing. your mind. Not brands that I loved and not great products, right? That's the scary thing, actually, that people don't recognize. A lot of the brands that do the best is because they have really good branding and really good marketing, but their actual products are really terrible. It's not built on the fundamental base of quality or doing what's right for the customer, the consumer. And so for me, I use a lot of supplements in sports nutrition. I probably had a million dollars purchased for me or on my behalf over my sports career. Like you just do, like since high school, I've been taking protein shakes and weight gainer and creatine and you name it, right?

32:36Like - What brands were you using back then? Back in the day, Metrix. Metrix, right. I mean, like there wasn't many. I'm trying to think of like, what was the weight gainer I used to take? Oh man, it was bad. But like, there's just so many things out there. It's like, you know, Gatorade's a supplement, like it's sports nutrition. Yeah, I guess so. It's not used like that anymore, which is part of its problem. And we can get into that whole unhealthiness of America. No, it is a whole thing. But I realized that there are really, really high quality. There are companies that make high quality products, super high quality products.

33:15They aren't brands. They're companies. When I think of a brand, a brand inspires you. They motivate you. You put a hat on of that brand. Yeah. Because you feel something for them. The really great product companies felt like Amgen or Pfizer. They felt so far removed that they weren't here to help me be better. But those are the companies I used because those are the companies that got recommended to me when I was in the NFL. Because of the quality. But it's not a brand. It's not like a brand evokes an emotional response. And yeah, they might have a brand name, but they're not really a brand. So you wanted to do it better than anybody else.

34:01So I wanted to bring quality and brand together. And I wanted to do it differently. Because ultimately, I don't believe supplements are the fix. Our company doesn't. So when I look at the market, it's so noisy. What do I take? Why do I take it? How do I take it? all that BS. And then it's like, is it actually good? Right? Don't know. And are they helping me? That's the problem. Nobody really knows. And so it's like this, there's a quality. So how do we build the best, highest quality products we can? How do we bring knowledge and help educate people and be their partner on their journey for performance?

34:43Right. For life, not performance for just sport, performance for life. And then how do we actually create a really, really highly really curated product portfolio that gets people in the right products at the right time, but also not have the wrong products in there. And so like, that's super important to me, like the, the curated portfolio, the knowledge and the quality all together create a really differentiated brand that can create and drive impact. Well, how do you even know when, because, because you just said it, it's such a noisy space. Like the supplement space is a trillion dollar industry now almost.

35:23And it's getting bigger by the day. I mean, and, you know, if you're watching social media, every second video is about a product, you know, like a supplement of some kind. People don't know what to take. Or why. Or why. And the other major is if it's even a quality supplement. That's the problem. I think you're exactly right. We're bombarded with noise, right? Like everybody's got something. Why? Because there's no barriers to entering our category. You and I could start a supplement company tomorrow. Now, I know. And we could put like baking soda in it. You can do whatever you want. You can do whatever you want, right?

36:00Which is scary. So this is part of why I didn't want to be a supplement company. Anyway, so we started to think about building it ourselves. Once I realized like, oh, there's opportunity here to do it better than it's been done before. What was your first product? Well, we started building a protein powder. We started building a hydration product, a fuel product, and a recovery product. We started building that. Right, and that was what? What was it? The hydration one was, what was it called? It was called Hydrate. We don't have it. We don't have it anymore. So this will get fun. What I realized was it was really easy to build a supplement company.

36:39Really? Really hard to do it, right? Like actually like from a money perspective, really expensive. Takes a lot of time from a sourcing perspective. And it's like industry's almost set up to not allow new brands to do quality and to do certifications. Because it's so cost prohibitive, right? To find those things out. Like example, like we use NSF Certified for Sport. I believe it's the top certification that you can possibly get. because it not only tests for all banned substances, aka bad shit, it also does label claim accuracy, right? So everything that's on the label, if it says 20 grams of protein, it has to test within spec.

37:23If it says 40 milligrams of sodium, it has to have 40 milligrams of sodium. If it doesn't, you fail, it can't go to market. So number one, failure of productions happen in my business. And when they fail, they never go to market, right? That is one challenge. When you're a young company and you don't have product, it's real hard to make money and it's real hard to dumpster one it's also really hard to tell a manufacturer hey if we fail that's on you you're going to eat it when you have no like to stand leverage number two is we pay per production run on on nsf and the cost doesn't matter if you're big small and when you're early on you say hey we're doing a production run of a thousand units and 1 ,000 units back in the day was a lot of money for us.

38:09Yeah. Right? And the cost of NSF on 1 ,000 versus 100 ,000 is the same. Put it in perspective, today - How much would it cost? Today, we spend, last year, we spent about 1.6 % of our top-line revenue, of our revenue, total revenue, on post-production certifications. Wow. And that number used to be double, triple, quadruple that. And that just takes straight out the bottom line. Because guess what? If you don't, like, we could have had a certification that cost us$100. So basically, most companies might have those certifications. There are great companies out there that certify, NSF certified for sport.

38:50Informant Sports is a great one. VSP. Wait, wait, wait. So the ones that people should be looking for is this NSF, number one. To me, my belief is NSF certified for sport, right? And I hate the name. but it's the, because sport implies it's only for athletes, but it's the highest testing that NSF does. Because it's like every other test, you have to pass every other one of their qualifications to get certified for sport. Really? So that's the top. That is the top, in my opinion. USP does a nice one where it does label claim accuracy on that, but it's not testing. Like NSF certified for sport is the only thing that professional teams can give their athletes.

39:32If it doesn't have that logo, they will not give it to their athletes because the risk of cross-contamination is too high or what they say, what is on the label is not actually in it, is also practical. Like nobody wants to have a label that says 20 grams, if not something, to have 12. That happens in our industry quite often. A lot probably. Yep. And then wait, so you're saying there's times when like you paid for this NSF certification like for a run of 1 ,000? and it came back and it wasn't accurate or wasn't good? We call it failing NSF. I mean, so there's lots of points that our standards are such that we can, like you can fail inbound specs of ingredients where they don't meet potency or cleanliness or they have too high of a heavy metal that won't fall in all, that don't fall into our specs.

40:20Like our specs and our standards are super high. So an example, we have a product called Brain Drive. It's a nootropic. We failed spec of it. And we could have gone like no law against continuing to produce it, nothing, right? Because we failed spec, we are now going to go out of stock because the most recent production run doesn't meet our standards, right? And because of that, we just took it off the website. We have 14 days left to serve our subscribers of the product that passed back the last production run. And now we have to start production all over. We have to source all new ingredients.

40:54We have to make sure they pass back. and we're going to be out of stock for two and a half, three months, which will cost our business a couple hundred thousand dollars, right? But we do that because that's our standards. And we don't tell those stories, but that's my goal, right? That's my goal is how do we tell those stories better? Because I believe, again, our industry is$200 billion. So are you saying that most companies, they would come back? Let's just say some people. We don't know who. We're not mentioning names. And nobody really knows, right? It could be a brand that someone's using.

41:30And a batch comes back and they failed whatever inspection. And most companies will maybe just be like, okay, anyway, we have all these orders to fulfill. We're going to sell it anyway. There is no laws, no rules. It's not like you're going to die from it. It's not poison. It's just not giving you what you bought. What you expect. Likely. I would also say not very many. like the amount of manufacturers that comply with nsf certification are pretty tight because their standards are so like nsf does audits of the facility they require certain separation of ingredients and all these things so cross-contaminant they require certain cleaning mechanisms so some people won't even apply for it yeah i mean most people don't even do it right because a it's expensive and man from manufacturing perspective it's just another cost for them and so i would say people wouldn't even know like our standards a lot of people would never even know their products on a spec because they don't do the testing that we do both inbound and post and so as an example like an nsf uh like last was it last year in 2023 we failed a production on a vitamin d right from nsf it had it was it somewhere it got cross-contaminated whether it was in the supply chain, whether it was in the warehouse, we don't know where it was.

42:49It failed NSF, right? And so that product completed in its packaging, waiting to clear quarantine, forklifts go in, pick that packaging up, drop it in a dumpster. Because it failed NSF, it failed because it had banned substance, cross-contamination. What did it have? What could it have been? Anything, right? Again, when you think about - Give me an example, what could be - DHEA is a banned substance, right? It's like testosterone, growth hormone, et cetera. So what did it fail in? It failed in banned substances. I don't, like one of the ingredients, it had enough amounts where we couldn't, like NSF wouldn't pass it.

43:28Nothing to say you can't have that in your product, but we can't, like we - But it couldn't pass it because it was like, the ingredient was bad, it was not enough. It could be anything. It was vitamin D. Vitamin D is vitamin D, right? Right. So somewhere along the supply chain, right. Something went awry. Something went awry. Right. And you don't know what it is. We don't know what it is. Honestly, it doesn't matter. But what we did is like you put tighter parameters on the supply chain. Okay. You're not allowed to store our products next to anything on this list. You're not allowed to ship with anything on this list.

44:03You're not allowed. Wow. Right. So we just like we caught that. And now like, guess what? But that there. How much of that like did it cost you? throw that away. The only good thing is vitamin D is not super expensive. I don't know. Some, some dollars, some, some dollars with commas in them. And that happens often. We fail every once in a while. But it doesn't matter to the consumer because you're not going to be giving it to them anyway. Yeah. But that's the purpose. Like, yeah. Wow. You should fail. Like, you know, you should fail spec. And so then there's other things where it's corrective action.

44:36So like for like a protein, if we fall out of a speck of the sodium on the protein, right? We technically fail NSF. What's required for us to do is to change the label to like, if it says 40 grams, 40 milligrams of sodium, and we had 60, we have to change the label to 60, right? And so it requires transparency, which is really important. Again, if we didn't do NSF certification post, we would, you would never know. Is this what is that? Because you're known as like you have third party. Third party certified. Third party certification. That is NSF. Is that NSF? That is NSF. So NSF is one, InformSport's another, USP's another.

45:18All really good. All have their differences. I back the boat up to NSF. It's also the most expensive, which hurts my soul. Like how much more expensive? A lot. Like give me an example. 4X. Wow, that's a lot more for a company to spend. Wow. Which is, but it's the most comprehensive. And if you have standards, price doesn't matter. Okay, but listen, let me ask you. Thank you for saying that. Chocolate whey protein. Yes. Because there's a lot of controversy over chocolate having a lot more lead in it than vanilla. Is that true? A thousand percent. Why is that? Because cocoa naturally has lead in it.

45:55It's just like plant protein has a lot more heavy metals than non-plant protein. Because when you take a bunch of plants and you consolidate them down, plants have heavy metals in them, right? And it just naturally, it has more heavy metal, right? So then you should be very, very, very stringent on, I mean, people like a consumer, like me, who like chocolate, like to me, that's why I would use Momentus over another brand because automatically I know that chocolate probably has way more lead. Yeah. So you'd want to have a company that you know would be stringent on their 100 % on their like 100 % NSF NSF you have to fall below thresholds on all of on all heavy metal tests on all that so it's like really important but like essentially you think like any chocolate anything with cocoa in it is gonna have heavy metals it just is what it is more more than non-chocolate um and then plant proteins are always gonna have more heavy metals just naturally like unavoidable so because i i i have your i use your chocolate your whey protein do you even have a plant protein yep oh i didn't even know we have a rice pea really really really good like we just redid it all and honestly like it was a hard project to like make it better it's like really good really yeah what is your hero product like what's the most popular product you guys have?

47:18That's a great question. Our hero, this is where our business is super unique. We have no product that makes up more than 10 % of sales. Really? Yeah. And what you see from our consumers is carts, right? We sell carts. And so like, if I would say like, this is one of the things that makes me most happy is we have, I have this philosophy called the Momentus 3. It's like the three most important products that have the most clinical research that have the biggest impact on performance today and performance tomorrow, forever, right? They're called Momentus 3. It's creatine, omegas, and protein. Top three SKUs, right?

47:57Right. Right, and it's like, they're not sexy. They really aren't. But over, like, back to this bone-crushing consistency, like, you consume enough protein, you're consistent with your omegas, and you take creatine. What the science says is it's going to have long-term implications for lean muscle mass, long-term implications for brain health and connective health and other functions. Those things matter. Of all the products on the market, the only other product that has as much research as those things in our category is caffeine. Right. Like magnesium doesn't even have that much. Magnesium has great research.

48:34Not as much as creatine. No. But also when you back up, it's like not everybody, a lot of people are deficient in magnesium, but you should get tested right before you just start randomly taking a magnesium. Really? Even for that? It's easy. It's easy to get tested. I don't know. I also had to draw the line. How I got to the Momentus 3 was everybody asked me, what should I take? And early days, I was like, this is what I take. And I was like, that's not right. That's not helping get people in the right products at the right time. And how did I figure out what I should take? I talked to really smart people and asked them.

49:12And they said, what are your challenges? What do you care about? What are you worried about? All of these things. That's how I got to my stack. What is your stack? Let's get in there. Not right now. Like let's sit down this path. Because we're on the momentous three and it's important to me. Okay. But you'll tell me. I will a thousand percent will tell you. So I went and I asked all these people, anybody came up and talked to you? That was performance driven, right? Meaning like they care about health, fitness, like they're training. They're not like, just like, I need to get healthy, right? Right, right, right.

49:42What are the - Performance. I call it performance for life, right? Like, how do you do the things you love for longer, right? Over really long periods of time, right? Like me in 20 years, I'm gonna have the same mindset, performance. I wanna be able to do things I love for longer. So I would say, what are the top five things you give people? What are the top five supplements you recommend people? Supplements or sports nutrition or however you wanna take it. everybody always had three of the same in the top five. And really most of them had the other two the same as well. Every single one of them said protein, omegas, and creatine.

50:17And I was like, why? They're like 10 plus thousand papers, clinically public papers. They have really good short-term and long-term evidence, zero cross-reactivity. And they're really actually hard to get from your daily diet. You can, like if you eat salmon every day, you're pretty good on omega-3s, right? Protein, you can also get from your diet. And even like some of these people are like, well, protein is not a supplement. Protein is just protein. Like that's a macro. That's what I was going to say to you. It doesn't classify in that category. Anyways, I've gone down that rabbit hole with people of like - I was going to say it's now.

50:50You got to give me three. I have to get three things that we do. And so those are the three. Magnesium was in there and vit D was in there. What was the last one? Vitamin D. Oh, vitamin D. I was like, I believe three is a powerful number. Tell somebody three, master that. And then add on, right? Figure out what your use case is. You have connective tissue health? Are you worried about brain health? Are you worried about focus or stress or cortisol, hormone? Then you start winding down, right? Down the list of like what's important. But like, if you haven't built your foundation and you don't continue to care for your foundation, which I consider this is the momentous three, you can't build a strong house or a strong anything on top of it.

51:34Right. It all starts with the building blocks, right? Like if you're taking, right? If you're really worried about connective tissue health and you want to take collagen for connective tissue health, but you're not hitting your protein goals, it actually doesn't really matter. Hit your protein goals and then add on top, right? Because protein is a fundamental building block of everything in our body. Collagen has really cool implications for connective tissue health. But again, if you're not like, if you're hitting your protein goals, protein turns into collagen peptides. Well, I was going to ask you about collagen peptides because there's a lot of, again, there's a lot of back and forth about this supplement, right?

52:13Because some people say that you can't really get collagen from a supplement. You have to, you know, it's really hard to, what is your, because you do so much research. What is the research that you guys found on taking like a collagen supplement? Collagen has incredible implications around connective tissue health, joints, ligaments, tendons. Not if you take it for three weeks, not if you take it for a month. It's like three months minimum. Really? Right on it. Consistent, right? So collagen peptides is essentially like a peptide is just a string of amino acids, right? Protein is a massive string of amino acids.

52:55I mean, collagen is a protein, but our skin, hair, nails, joints, ligaments, tendons, collagen. All things, yeah. Made of collagen, right? And as we age, our ability to naturally produce collagen actually declines in our body. So it makes sense that you would supplement it if you have connective tissue, health injuries or questions, or if you're doing something that has massive connect, like if you're a triathlete and you're doing Ironman triathletes, you probably should be taking collagen because you're putting a ton, a ton of wear and tear on your body. So I'll go back. Collagen has good research on it.

53:30Is it like protein research? Is it like creatine research? No, but it has, if you're thinking about connective tissue health, and that is a challenge for you as a human, collagen is a pretty good option on there, but you got to take it consistently. And then there's some really unique things out there. It has to have vitamin C in it. It doesn't have vitamin C in it. Not really effective. Really? Why? Also, vitamin C is a cofactor. My science guy's going to crush me. It basically helps get it to the right places. Vitamin C does. Vitamin C does. So you have to have it with vitamin C. For your connective tissue health, you have to take it before you load your body.

54:14So pre-workout is like optimal time because our joints, tendons, and ligaments don't have a ton of blood flow except for when we're training, right? So even if you're going for a walk, like you need to have collagen on before that so it can get delivered because you need to increase blood flow to deliver the nutrients. And number three is there's some data that says collagen and caffeine don't go too well together. Really? Because I drink coffee in the morning. With your collagen. Is that not a good thing? Opt, uh, so optimal would be always have it with vitamin C, take it 60 minutes before you load, workout, train, whatever it is, whatever you would call it, we want to call it and never take it with caffeine.

54:54Worst thing to do is not take it at all. So if you want to take it with caffeine, if you want to take it post-workout, if you want it, like it's better than not taking it, but to maximize it, there are some tricks, right? Like that, that, right. The literature points to. Do you make a vitamin C, like a liposomal vitamin C? No, but we have vitamin C in both our collagen products. Yeah. I was going to say, because you actually, you put the vitamin C in the collagen peptides, which is unique, I think. Most people don't. Yeah, most people don't. There are a lot of people that do, but a lot of people that don't.

55:25A lot of people, right. That's the whole point, right? The reason why I wanted to even have you on this podcast is to kind of give people the awareness, like make them cognizant of the fact that they should be checking their supplements, but like what supplements they're using if they're because not just for the efficacy but for the like over like all these things we're talking about like the certifications like that could be people could be buying air and they have no idea. No idea. Right. No idea. Which is really scary. Yeah. So we actually never finished the story about Momentus how we got to Momentus.

55:56Oh yeah right right. So we started building it ourselves. This is all I love flowing like this. Yeah. We started building it ourselves and I realized it's really easy but really hard. And then I was like, we're going to be so disingenuous to our ecosystem, like of military, of pro and college sports. Like if we just launch another me too protein brand. Yeah, right. Right. And everything that I've done in my philosophy was be at the forefront of high performance, be at the forefront of high performance, which means do it better than it's ever been done before. Work with the best, only have the best products, right?

56:27Be a challenger and know what you know and know what you don't know. Anyways, so we're like starting to produce these products, like getting down that. and i'm just like we're this we're doing this wrong we're doing this wrong and uh there's this brand momentous and they were built in nfl and mlb locker rooms by the top dietitians and they're like let's build the best sports nutrition brand that we all wish we had all these dietitians and they built it with this guy matt juan who's awesome entrepreneur right and like built built a really cool business. But like my business, Amphuman, Momentus was kind of stuck in this elite performance space.

57:09And both brands were struggling to get out. They were trying to build a really good sports nutrition brand. I was trying to build a high performance company. And we had both these really unique ecosystems. And I knew one of the board members at Momentus. And I was like, hey, we're going to go in the space. Got any recommendations? He's like, dude, you should bias. And I was like... okay right and it was like then i started thinking it's like they've they've figured out sourcing, they figured out manufacturing, they figured out certifications, and they already sell and are trusted by all of our customers for PR lotion.

57:47This is a pretty authentic fit. They have a huge TAM, right? We are disruptors. And we have this like crazy network. Like people want to work with us because we're doing it so differently. Like that was part of the draw. Right. And so what if we smash the two together? could we create a human performance company, which is a shift from high performance. So the goal became, how do you democratize high performance and turn it into human performance? Because high performance is what happens in the NFL. Human performance is what you and I do every day. We're forming as humans. Anyway, so - No, I didn't even think about that.

58:23You're right. Like high performance to human performance because we're doing something very different than like the NFL. And when you seek high performance, it's really interesting high performers sacrifice health as a football player to be great at football true yeah right to be honestly to be really creative anything like to be a great executive you have to sacrifice things that are really good for you long term you just do like that's to be great you have to there's a cost there's a session cost right to be great You know, though, that is so true. I wanted to think about that because people automatically assume, if you think high performance, that they're hitting every stride perfectly because they're a high performer.

59:14But the truth is, if you really think about it, to be a high performer, you are sacrificing a lot of things like sleep, eating. Yeah, I hit my head for a living. Guess what? I know that's terrible. Exactly. To be the best football player, you're going to have to do some really bad things to yourself. So that's interesting how you went from the high performance to the human performance. So different, but so accurate. But it's how do you democratize the best things that are happening here and bringing them to consumer. So anyways, we smashed these two companies together. It was the hardest thing I've ever done.

59:46Still in my life. Most challenging. I went through crazy investor dynamics and board dynamics of like, we did an all equity deal, right? Two different companies, two different cultures. And it was really hard. How much did you raise? We didn't raise it. We did all equity deal. All equity deal. So we just, like, all their shareholders got shares in my business. Wow. And it was pretty close to a merger of equals. Like, and that was part of the challenge, too, is, like, everybody, like, well, our way was the best. No, our way was the best. And I'm like, both ways are bullshit. We're doing something different, right?

1:00:20Like, it took me about nine months to, like, actually meet for me and Erica to be like, Like, hey, we're trying to blend two companies together and two cultures and all this. And it's like, bullshit, put a stake in the ground. We get to make the decision. And that was part of our challenge. It was like, because we let it, like young leaders in a business, like we like had really great boards on both sides and powerful people involved. And we let the tail wag us a little bit. Yeah, yeah, yeah. And therefore they're like, no, this is how it should be done. No, this is how it should be done. And ultimately at like nine months, Eric and I were like, we're doing it our way now.

1:00:57This is the way, like, if you try to blend two cultures, you have no culture. If you try to be two things, you have nothing, right? It's like, this is the way forward. And it's like, it was hard as a leader to realize like, how I'd done it before didn't matter. How they want to do it doesn't matter, right? Be definitive in what you do, because that's ultimately what matters. People crave direction. I don't need to please everybody. What I'm doing is not for everybody. My team and my culture, Erica and my team and my culture is not for everybody. And that's okay. Right? It's hard to realize that.

1:01:30Right? And it's also really hard when you take two companies and merge them together and you're really small still to be like, how can we live without a person? Like we really need that person. That person's good, right? Right. It's like we only have 11 spots on the team. And if you lose one, that's almost 10%. And now we're in a different place where it's like, you can make decisions like that because we have 55, 60 people now. Yeah. Right? Anyways, so we acquired - No, I love that. That's actually a good story. I love that. We acquired this brand, right? And that's how we became Momentous. We originally wanted to keep our original name, Amp Human.

1:02:08Amp Human. Turns out we had some trademark challenges. Mountain Dew owns the trademark for Amp. Oh, really? And like all energy drinks, sports drinks, all of that category. And then GNC had a product line called Amped, like comma D. Oh, really? And it was like, well, we don't get to be amp human anymore. We are now momentous. And it was 100 % the right move. I'm glad trademark attorney forced our hand because we probably would have made the wrong decision. Right. Momentous is aspirational, means something, right? Like it can be built upon. I was like, game people are just a stupid name that I picked that I, right?

1:02:48Whatever. So we smashed those two companies together, you know, basically post that. We're about a$5 million combined business. Before that, it was like 3 million and 2 million. And we were that same size for about 12 months afterwards. And then we just, what we did was important.

1:03:12let me share my daily routine game changer with you it's the momentous three i've been using their protein their creatine and omega-3 combo for months now and the results are undeniable these nutrients are key for long-term health and performance but hard to get enough of through diet alone. The Crea Pure Creatine boosts both physical and your mental performance. The grass-fed whey tastes great with no weird aftertaste, and their omega-3 is a must for recovery. Since adding these, my energy, my recovery, and my overall well-being has really improved. So if you want better performance, this is the way to go.

1:03:54Visit livemomentous.com and use my code Jen for 35 % off your first subscription. That's livemomentous.com, code Jen for 35 % off your first subscription. Trust me, you'll be happy you did.

1:04:20what was the first product though oh the first product you said the first product that moment that amp human was building so momentous had protein they had plant and and whey they had collagen they had creatine they had just launched an omega a brain drive and a product called the sleep but you also had the so the hydrate product so so making a human was working on was working on three products before we bought before we bought them okay and all three of those products were too far in production when we made the acquisition so we had a recovery product right that we never launched yeah you didn't like that one uh well it like they just had a better product okay the momentous brand had a better product yeah good okay you're very honest like very like self-aware it's like you have no shame about saying these things which is so great for transparency right because people yeah it's hard i learned as an athlete if you can't be open with yourself on like how you did it's really hard to grow yeah i agree anyways thank you for saying that so we had this recovery where there is one human being that uses recovery in this world amp human recovery, I've got three things left of the entire production run.

1:05:37I've, over the last four years, I've been using the entire production run. Because I'm just like, there's nothing wrong with it. We spend a lot of money on it. Write it off the books. I'll consume it. Okay. So what is it you said? The recovery? So it's recovery that I'm almost done with. I never have to use again on it. And it's just like protein and carbs. It's a good product, but it's not a great product. So you're just going to keep on using it. That's hilarious. I'm almost done. I'm like three months away from never having to do it again. Consume it again. And it's on like this just disgusting looking packaging.

1:06:07It's like - That's hilarious. On it. And people on the team are like, I was like, damn, I paid for it. I paid for it. There's nothing wrong with it, but it's not our consumer product. Okay. Right? So then we had a hydrate product, which was just electrolytes. Kind of like, what's that thing? Liquid ID, the element, all of those things. So a non-sugar, a non-sugar. And then we had a fuel, which is an intro workout, carbohydrate and electrolytes. We still have fuel. Fuel is only one. But why not the electrolyte? That's like super popular right now. It's coming. We're relaunching. Oh, okay. So we had hydrate and we had fuel.

1:06:45And part of the challenge that we had when we put the two businesses together is we had working capital challenges. We had like SKU management, team, and all of that. And we just had to like make some decisions. And it was like hydrate sales were whatever. They weren't great. They weren't bad. It was like easy kill. Yeah. Right? Like, so we just did one production run and just moved on on that. And now we're in product development again to build a similar product but better. But fuel, the fuel product is the same product we launched with. And that one was what? Fuel is carbohydrates and electrolytes.

1:07:21And electrolytes. So think of it. So we designed hydrate to be everyday hydration or 60 minutes or less of exercise. So if you're training for 60 minutes or less, likelihood is you're not burning through your glycogen stores. But when you train for 60 minutes or more, your glycogen stores get deplete, and you have to replenish those with glucose, sugar, right? And so for 60-minute-plus-long bouts of exercise, hiking, you name it, you need to onboard carbohydrates. Just normal. Endurance athletes, et cetera. If you don't, you end up bonking, or you have to be keto-adapted, which means you can convert fat and protein into glycogen pretty effectively.

1:08:08Right. Those are still there, and you're now doing this hydrating. Yeah, so fuel is there. Fuel is one of our best kept secrets in the portfolio, one of our top sellers in pro and college sports. It's really cool. Really? It's really well-designed. Think of it as Gatorade that's designed with today's science. Yeah, really. Okay, but wait, let's go back to your stack. I want to know what, because you don't take a lot of stuff. I don't take a ton of stuff. I am religious, religious about the Momentus 3. And there's a big reason why. Two things in the momentous three, omegas and creatine are very tied to brain health.

1:08:48So if I take a step back and say, okay, what I've done and where am I going? I'm really concerned about brain health. Because of your background. Because of my background, right? And family history, right? In there. So like I played a contact sport. I had thousands upon thousands upon thousands of micro concussive hits, sub concussive events. And right, I have a family history of dementia and Alzheimer's. So I need to stack the deck as much as I can. Creatine and omegas have awesome data around long-term brain health. Awesome. Does it matter where you're getting your omega-3 source from? Because to me, that's very important too.

1:09:25That's why to me, there's certain things that you have to be diligent on the brand that you use. That's one of them. So protein is super interesting. It's like protein is kind of protein. There are different levels of protein, et cetera, but it's a fundamental macro. and like if you're buying 20 grams of whey protein, you're getting roughly 20 grams of protein. Omega-3s, right? The difference in the category is as wide as the Grand Canyon and as deep as the Grand Canyon. It is insane, right? So number one is about one and a half grams of EPA, DHA, which are the two omega-3s that matter, is about the clinically efficacious dose a day, which is a lot of omega-3s, which is a lot of that, right?

1:10:03Now fish, I'm not saying fish oil because fish oil is not the same as omega-3. Fish oil does have omega-3 in it, but you can buy a fish oil that has very little omega-3 in it that has a lot of grams of fish oil, which is just oil from fish. And then where you source omega-3s from, what types of fish you get it from matter. Fish carry heavy metals. So what do you want? Super low on the food chain. Also how you process it, right? Like high heat kills a lot of stuff. Not so good, right? Like our capsules are kind of amber-ish. Why? Because if they're clear and opaque, it allows for oxidation, right?

1:10:38Which means they can go rancid, right? Like, so there's all these things in fish oil. There are some really great omega-3 companies out there. Really great. I'll put our omega-3 up against any omega-3 that's on the market. We've decided to be great. We know what port in Norway it comes from. Really? We know exactly what port it comes from. Like, right, fish - Do you have high EPA and DHA in them? Yep, we have 800 milligrams of both in one serving. So in two capsules, we have 1.6 grams of omega-3s. Which is good. In a 1.6 gram capsule. So listen, that's interesting. So people who are listening to this, so if you're buying a fish oil, you have to make sure you have the right, you have a high DHA and an EPA.

1:11:25EPA, yep. Because otherwise it could just be oil from a fish. Fish. Which does nothing for you, right? So that's interesting. And so - A lot of things you'll say, oh, you'll see fish oil, 1.5 grams. You'll see omega-3s, right? 500 milligrams. You'll say DHA, or no, you say omegas because there's omega-6s and omega-3s. And like, because like you could have the third omega-3. Yeah. Right? Yeah. Which we don't need. We don't need. Yeah. Right? On there. So like it's - Super important. It's a wild west. And always sourced from small fish. Always sourced from small fish. sardines, mackerels, right?

1:12:04Like the bigger fish, the problem. And if they don't say where it's sourced from, you should ask. How about algae? I heard that's also a very good source. Algae is super interesting. So we are launching a vegan omega-3 based on algae. It's really expensive for the record and it's hard to get. So we're launching the most DHA, EPA potent omega, vegan omega-3 that's on the market. When does that come out? Oh, yeah. End of June. Really? Yep. Okay. Because why is that more expensive than doing it the fish way? Like the non-vegan way. Omega-3s from fish. Like it's a byproduct. It's easy to get. Right?

1:12:43It's not that hard. But algae, you got to like extract it. And there's not a big market for like, like when you think about like collagen. Collagen is a byproduct of meat processing. Yeah. Tons of it. Right? And when you can get a byproduct that like in a huge market, like readily accessible demand, where it's like algae, you got to grow the algae. It's got to be a special type of algae. You got to like how you process it. It's just different, right? On there. So like manufacturing and demand is low. Like if demand is, if supply is really high and demand is really high, like, right. Or if supply is really ready, like you can get things for cheap, like omega-3s, right.

1:13:15Quality matters, but you can get them fair. but like a vegan omega to like meet the standards we had of like epa and dha and the combo of one to one like was hard yeah we had like we had to work pretty hard with manufacturing on that what about beef tallow that's another big beef tallow is like another interesting one yeah it's just yeah it's very popular right now i'm hearing a lot about beef tallow people are sending me a lot of stuff with beef tallow it should be fat it's just be fat right i mean at the end of the day like Like natural fat sources from animals, from whatever, are better than synthetic fat sources.

1:13:50Yes. Always. And the more you have to process a fat, probably not better. Not for you, maybe slightly worse, right? Like there's a lot of talk about seed oils, and I don't have a stance on that. I just like, hey, you should be eating more whole foods, less processed foods, which means less seed oils. Like all of it builds up. But also, you know what? But sugar is not great if you're sedentary, but having carbohydrates is not the devil if you train hard. Right. I think it's a lot about common sense and not extreme, right? Yeah. Even the fact that here you are, you're a founder of a major supplement company, and you're like, listen, take your creatine and take your omega-3 and your protein, which I think is still a nutrient, but nevertheless, and you'll be good.

1:14:33It is a nutrient. Like it's a nutrient, but I'm saying like, you're not like all these other products are as a great supplement. Like it's a great add on. But if you don't have the foundation, who cares? So then go back to my stack. So I have that. I'm pretty consistent on collagen because I played pro football. I'm a big man and I like to push myself on that. And then how do you do it in your shake? Like the, we have a collagen shot. That's really easy that I just take before I work out. I train mostly in the morning, right? You just like, it's like a little gel shot. and you just hit it, which is super cool.

1:15:06Never tried it. We actually won a government innovation contract, an$800 ,000 contract to help develop that product. And we have another cool product that we're working on that was part of that grant, which is cool. Anyways, in that realm of like connective tissue health. Great. I am very religious about turmeric. And some people will be like, oh, no, turmeric. But inflammation is real in my life. Like again. Right, so you're taking turmeric for your inflammation. For my inflammation. Yeah. And it's super interesting. You talk to some of like the pro sports dieticians and they're like, oh, we won't use turmeric.

1:15:40Do you know why? Why? Because it's too good. Because the inflammation response is really important when you think about adaptation, right? And so when you train really hard, if you don't, like you create inflammation response in your muscles. Yeah. And that inflammation response is what ultimately is creating the adaptation for your muscles to build back stronger and faster. Interesting. And so they don't give their athletes turmeric unless they're injured or have some challenge, right? For me, I don't give two shits about adaptation, right? Like I'm not trying to run faster. I'm not trying to get stronger.

1:16:11I actually would like to get less strong, right? You want to be less strong? If I lift weights, I just get like part of me being a genetic mutant being an NFL. You're huge. I just lift a little bit of weights and I'm just like. It's true. It's what made me able to be a great NFL player. It's like, hey, let's start squatting a little bit. And it's like, Jeff, you don't fit in your pants anymore. You've been squatting for three weeks. I'm like, it's my problem. It's my curse, right? I love that. So funny. So that's why I take turmeric inflammation and management inflammation is super important to me.

1:16:47Okay. I take our multivitamin and I do that because I'm on the road a ton and it's a very comprehensive multivitamin that is powerful to me. I take the multivitamin too. And I wasn't sure why, because there's so much, again, controversy over like, do you need a multivitamin, blah, blah, blah. I think you need to be careful on multivitamins because at the end of the day, the right amount of things matter. Right. Right. Get your blood tested. Blood tested. But also like if it's a compressed capsule, really hard to digest, right? Like we have our multis of four caps. Like it's not small. It's four big caps.

1:17:27And why? to get the right doses of the things that we cared about in it, it had to be four capsules. And we didn't want to do a compressed tablet because the efficacy on compressed tablets are lower, et cetera, or a gummy that does has nothing in it. So it's like, we just made the Rolls Royce of a multivitamin, right? And a multivitamin to me, right? I travel a ton. It's my cover my basis. I would not recommend it. A lot of people take multivitamin, but it's not where I would start. I'm pretty, pretty, I'm very religious about VidD because I always test low. Really? And VidD. Talk about that. I wanted to talk to you about like hormones and testosterone and all these things.

1:18:09Yeah. Is that product, isn't that the product that you like, isn't that that product? Vitamin D. Oh, vitamin D. VidD, yeah. Oh, okay. Because you have another product, vitamin D, of course, everybody always takes. Like vitamin D is like, like kind of like become like the, like it's very, a lot of people are deficient. Everyone's deficient and they kind of feel like everyone now just takes vitamin D, but now to access, like if now when I got my blood tested, I'm now too high in vitamin D, but you call it, what do you call it? Vit D. I just call it Vit D. Okay. That's why I'm like, what are you talking about?

1:18:41I'm just abbreviated. You're good. But now, but the problem is a lot of people are taking it too much now. Yeah. A hundred percent. Right. Because you can take a lot. Like it's easy to take 20 ,000 micrograms. Even if you're taking 5 ,000 a day, which is, I think, the norm. If you're taking that every single day for a very long period of time, you could - Test, right? That's, again, like you can just test for it. It's not that hard. Test every single, that's why it's important because people are now taking, like even people said I was low in vitamin B. So I started taking vitamin B and now I'm too low and now I'm too high in vitamin B.

1:19:17it's very important to be very on top of getting your blood tested because then you could be taking too much of something, which is also hazardous. A hundred percent. So always like, that's the thing with a lot of these other things you should just test, right? Like vit D, magnesium, like most people are deficient in magnesium, but it's easy to test for it. Again, like it's not that like - You take magnesium too? I don't, I don't take magnesium very often. So, and then it's, then then i go into like what do i take occasionally our sleep pack i take when i travel why because i sleep really good at home i don't have any challenges sleeping but when you travel you sleep badly different different environments i also i also when i travel i don't have the same environment that sets me up to be successful yeah no i get it right i got it like i think a lot of people are like that when i travel like like last night slept in a hotel i worked to the second i I went to, that I started to go to sleep, like, which was like 9.30, which is not optimal.

1:20:16When I'm at home, like, I get to talk to my wife and we get to relax, we get to sauna, we get to do whatever we want. Like, it's like much more of a process and a routine. And like, you have like the same place I worked for the last three hours is three feet from my bed. I know. So it's like, okay, I need to help downregulate, which is what SleepPack does. And I need to increase the quality of sleep. What's in it? L-theanine, apigenin, and magthreonine. And so L-theanine and apigenin, apigenin is just like, it's what's found in chamomile tea or grapefruit, and it helps you downregulate, right?

1:20:48Same with L-theanine, downregulate, found in tea as well. So like, how do you like, everything we do upregulates us, work, TV, screens, upregulate. Everything. How do we downregulate so that we can get to sleep and have higher quality sleep? magnesium threonate is one of the only, it is only form of magnesium that can cross the blood brain barrier. And magnesium can help, right? Increase your quality of sleep, but also just at night, a lot of really cool things happen to your brain, right? And having magnesium on board appears to be very beneficial to that. So I take that when I travel. And it works?

1:21:24It works. And I take when I jump time zones. So not when I come to LA, When I'm going to New York or something, I take our product called Elite Sleep. Elite Sleep was designed in correlation with an MLB team that helped them jump time zones. And so Elite Sleep has melatonin in it and tart cherry. And I do not believe melatonin should be taken regularly. I think it should be taken very infrequently. Melatonin helps you reset your circadian rhythm, right? And so when you jump a time zone or multiple time zones, that's what it's built for. That's what our body naturally does. And so it helps switch that time zone so that you can get on that time.

1:22:09How long do you take it for? Oh, if I'm going to New York and I'm in New York Tuesday, Wednesday, Thursday, I take it Tuesday night and Wednesday night. Oh, you do? You take it? Okay. And then I'm like, but if - Could your body get adapted to these things? Like the sleep one or - Sleep pack, no. that's what's really cool about sleep back and and why it is what it is is it's all natural non-habit forming like it like people have an impact on it melatonin a thousand percent is habit forming yeah yeah i've not a big melatonin person the more you take it the more you need right and then it becomes really hard because melatonin is just a hormone in our body essentially and then you need it and your body stops producing it right it's like so like so i take that spotty I also take our adaptogens, rhodiola and ashwagandha.

1:22:59I love rhodiola. It's kind of like the Adderall that's natural, isn't it? That's kind of like a natural Adderall. It helps you regulate cortisol and stress, essentially. Oh, I also think it gets you focused. Yeah, that's part of it, right? But I use it as when I'm in crazy heavy training blocks or when I'm in really, really stressful times because it helps you in those moments. Yeah. And so like that's how I use adaptogens. I probably use five times a month. I use that stack. Right. So you're not, oh, really? So you're not using it every single day. I personally don't like, because I don't find I need it every day.

1:23:41Right. The ones that you take every day is the creatine, the omegas. Right. Protein. I mean, I take like five scoops of protein. Collagen, multivitamin D. Yeah, vitamin D. You call it D. d yeah okay can we talk about this the whole testosterone thing for a second and hormones yep because i you had a product i thought that was like like a natural we have tongat ali that's right i can never pronounce it yeah yeah nobody can what's it called tongat ali it's t-o-n-g-k-a-t and it has like six words post it that like it's a root of a of an herb plant shrub and does it work? The data suggests it does from a testosterone perspective.

1:24:24Like it has really cool implications around testosterone. And for us, we built that product with Dr. Huberman, but hormones and testosterone is, plays such an important role and testosterone levels are a real challenge. And when we think about our product philosophy is like the 80, 20 rule, let's have the 20 % that drives 80 % of the value. And if people are thinking about, oh, I need to help my hormones, my testosterone levels, how do you give them something that's not testosterone replacement therapy, TRT or whatever? Okay. There's a herb that's been around for a long time, tested. There's not a crap ton of research on it, but there's enough to say, hey, this has some cool testosterone implications and people will use it, see cool testosterone results.

1:25:11But again, it's still progressing. We had another product on the market called Fadoja, that had early data around testosterone, but the data stopped progressing and we pulled it from the market last year because it wasn't up to our snuff in terms of efficacy. Really? Mm-hmm. So the testosterone, the reason why I'm asking about hormones is because we talk about that a lot on this podcast and off the podcast with my friends. And there's been such an incline in people who are now taking testosterone very young, like in their like 30s. and once you're on that train, you're on that train. You're on that train.

1:25:49You know? And so, what's the other, I mean, yes, we all know, like, oh, you lift heavy weights and you do this, it helps, you know, boost your testosterone, but not that much, let's be honest. Yeah. It's not going to, like, get you from a, like, as a man, it's not going to get you from 200 to 800. Yeah. Not happening. But so, like, would you say if they started taking, like, this natural testosterone, it would be helpful? Yes. Or what are other things that you've seen in the market that? There's a lot of hormone crap out there. That's exactly. And it's the biggest market right now. It's really big.

1:26:21And it's really, it's, you know, hormones was a tough one for me to go in because it's not something I naturally see. I'm naturally super low in T. Oh. Partially has to do with brain injury. Really? Yeah. There's a correlation between brain injury? Yeah, so a lot of guys in the NFL are low in T because of brain injury. The brain controls everything. Everything, yeah. Like it's not a shock. Like when you kind of, anyways. Yeah, I guess that's true. So I guess your brain is in control of everything. And testosterone is like the main hormone in males, right? It's really interesting because as a football player, you would never think that these guys would be low in testosterone, but they are.

1:26:59Yeah, they are. A lot of guys get prescribed tea. Yeah. Right? Anyway, so to me, nothing like Fadoja, a lot of people believe do a lot of great things for testosterone. The clinical data that we've seen to me does not warrant it to be in our product portfolio, which means it does not have a big enough impact to do it. Currently, Tonga Ali does. There are 20 other things that you could do. Zinc is really good for hormone health on there. Anyway, so there's a lot - Zinc? Yep. Zinc has a lot of implications around testosterone men and women oh interesting okay on there so i believe a lot of hormone health has to do with lifestyle behaviors diet right like you gotta stack them in the right but like a hundred percent should be thinking about natural things before you go to trt trt should be like the very very last yeah a hundred percent right and that's to me is like so i have low t like i'm like i'm not ready in that train good don't get on that i used to take it how old are you uh i turned 40 this year oh yeah you're still young yeah i'm still just a babe yeah don't be taking in at 40 please um if i if i my stack normally includes ponga i'm so i get to test on myself yeah right i do blood work almost every three months good for you i can right like because we know the companies that yeah right and everybody like i'm just like constantly let's add something let's remove something like what's happening right so you're on top of it which is so good which is it's cool it's fun like it's part of the perk of running a high performance company yeah exactly this company so what did you see your numbers go from so i i was on it i saw my numbers go up but i changed a lot so what i'm testing is keeping a lot of things similar all i did was remove donkat and i my next test should be next month and i want to see what my it numbers look like wow right and then right i because i like during that time when i started taking it i saw my numbers increase but a lot changed like i was in a crazy stressful time in my life right i wasn't training as much as i wanted to and all that when i started taking it So like I started from like being like not doing anything right to like I just like made a big shift and a lot of things changed my life at the right time to allow me to focus on the things that I know drive testosterone.

1:29:29And so I'm like, okay, what? Like I made a significant jump, like a big jump. Yeah. Right? And so I'm like, okay, let's take a step back. Let's pull it out. And see what happens. And see what happens. And then let's add it back in. Because not also a lot of the things, not everything works for everybody. Right? Our bodies process things different. We have different like, and we're all little ends of ones for the most part. And there's also like, you could have started taking Tongat and everything else went south. And it's like, well, you maintain. And it's like, well, you should have fallen. Or you could have taken Tongat and it went up and you did everything right.

1:30:04And nothing had to do with Tongat, right? Yeah, I totally agree. I think it's not like a, it's not a one, like not everything's fits like one size fits all, right? By the way, you're moving around, but I am too, because we've been sitting here for over two hours. It's so uncomfortable. I mean, because you sit so long, you're like, oh my God, my legs fall asleep. Okay, so we're going to wrap this. So Jeff, thank you for being on the show, by the way. I love your story about Momentus. And I'm not just saying this because you're here, but I really love your products. I think that they are so high quality.

1:30:37You do everything right, your company, you guys do. and like I said, I just wanted people to be mindful of what they're getting because supplements are so massively popular. And so if they don't want to buy Momentus and they think it's not great, they're crazy. There's other great brands. There's other great brands. But I'm just saying, of course, I'm just saying, you know what, just make sure that what you're using is actually getting what you're buying and that they're doing safe things. I think that's the biggest thing, right? Yep, 100%. And so for me, like, if you don't know why you take something, you shouldn't take it.

1:31:14Yeah, totally. Right? And the process that like when people come in, I'm like, write down the most important things for you. Yeah, so true. If you can't point to what you're taking and doing to those things, then you should probably stop doing those things. Totally. And you should reassess like, like, hey, if I like, go back to the basics, go back to the foundation and master those. That's so important. So anyways, like, and most of us, like, I get the luxury to take creatine, omegas, protein, as much protein as I want, collagen, all these things. It's because I have, like, if I had a hundred bucks to spend a month or 200 bucks to spend a month on this category, I wouldn't, I would rethink what I do.

1:31:58Right. I also could take everything. And you don't though. And I don't. Because A, it's not sustainable. Like, if I try to take everything, I'll take nothing. like be like oh no whatever right like i think there's people are taking like handfuls i look at brian johnson he's taking like 75 pills every hour on the hour and it's just like you know he wants to live to 175 or two or whatever i mean watch him drop dead at like at 60 i mean i'm just saying that as you know but i think you can only do so much like these are all supplemental to your daily habits you have to be happy you like you're like like you can't change your life around supplements or whatever.

1:32:38Like the whole, like the whole goal of living a long, healthy life is to be happy, right? And have more joy and have a bigger impact in the world. If all you do is like meticulously counting pills on the minute, right? Like, oh, I can't go out and have fun with my friends every once in a while because it's, I need to be in bed by nine o 'clock. And it's like, well, guess what? Like a third of the equation, it's like, you know, fitness, fitness and sleep, diet and supplements and then there's this community piece huge that's the biggest piece and they've and like all the research has shown that community piece having friends will stay will keep you alive way longer than any supplement on the planet yeah and so if you're not taking care of the most that to me is the most basic fundamental that's why we exist as humans yeah but to be community beings right we overlook it so it's like if you're doing you have to do fitness like for me what i love about fitness is i can make it community yeah you could you can work out with your friends you can do like activity yeah that's how the way and that's how the world is changing now like it used to be like right like they're doing all these like things like run clubs it's like an easy one but like yeah they're doing these things where like you're doing activity like fitness activities are becoming like the running mans of the world yeah and all the things but no but thank you and i you're very welcome and um well everyone go by momentous yeah bye