Episode 522: The Best of Habits & Hustle: Rob Dyrdek (Serial Entrepreneur and Ridiculousness Creator)

29:59That's what really initially led me to develop that and pitch that. But then MTV came back and said, no, we'll pay you$125 ,000 an episode if you do your own reality show. And that's why I created Fantasy Factory first, because they were only offering me 30 ,000 episodes to shoot ridiculousness. So I created Fantasy Factory as long as they would give me the rights to the integration. And at the time, they didn't think anything of it. So then I built the show around my businesses and brand integration. So not only did I get the 125 ,000 episode, but then I made millions with Chevy and Microsoft and monster and all these different brand deals that I would do and integrate their product in the show and MTV couldn't stop it because I had the rights before I'd ever committed to the deal.

30:49So even that had a life on it to where you got to think I'm getting attacked by sharks and flipping cars and doing like, that was a way more hardcore stunt-like level show. And so - That shark thing is insane. And the tiger thing. Yeah, tiger, shark, like jockeying horses. Weren't you scared of the shark? Yeah, it's, no, it's like this, all the stunts I was scared of and they were all dumb the day of. Yeah, yeah, yeah. Everyone was like, this isn't even funny. Like, why am I doing this? Right, right. This is like, this is not even good for TV. And then when it's over, it's like, got attacked by a shark.

31:24Just got towed into a giant wave and almost died by Laird Hamilton. Ah, look at that. I just jumped a monster truck 60 feet in front of 40 ,000 people through an exploding RV. Like when they're done, it's genius and amazing. The day of, this is so dumb. Why would I even do this? Right? No kidding. Especially like when I was like really beginning to develop the machine and push that to the next level. And now I'm breaking the world record for jumping a car backwards, a hundred feet. And I'm like, why am I here again? Why am I even putting myself at risk? I have this clear vision of like how I want to live the rest of my life.

31:57And here I am strapped in to like a super, a Chevy deal doing a, like breaking the world record for jumping a car backwards. This isn't even funny. And then like, that was amazing. Look at me. I just broke a world record for jumping a car backwards. Right. But I digress. No, but no, No, but so extraordinary. Like your life is so extraordinary. The fact, and also you're good at, this is the thing that I think that you like, kind of like, kind of glaze over. You're good naturally at a lot of things. You know how to design. I mean, most people are not good at even one thing. You're obviously like, you're a good athlete.

32:31You know how to design. You're very creative. You can do stunts. I mean, like you were kind of gifted in a lot of ways and you just took that and like put it on like major steroids, basically. But think about it. It's not even a gift. You have the ability to look at everything and break it down into a handful of things that you've got to learn to be able to do it. Then once you figure out how to do it, now it's all about getting better at it. Rather than struggling to leave, how do I even do it? And then trying it and it not working and then building doubt and then quitting. I had the ability to see what I would need to learn and then the dedication to learn it to where it can become intuitive or automated, where the optimization can kick in, which I later realized and ultimately then built an entire philosophy of the way that I live my life today, where I essentially look at everything and how do I design, automate, and optimize it on an ongoing basis and perpetually evolve into my limitless potential.

33:29That's how I've been able to guide my evolution through all these years. And then when I discovered what actually occurred over all these years and then bottled it up into a system, then I rapidly evolved right into the level that I'm in today, which was only, you know, six years that I got here. You know what I mean? It wasn't like I rapidly got to this space, but I digress. Yes. I'm so excited about the automation. I'm like literally like in my chair, like holding on. Look, I've taken you on a long journey to get back to ridiculousness. Yes. No, but I like it. I think it's also, it's so fascinating to people that show is so massive beyond.

34:10Yeah, and look, so this is what happened with the show. So, okay, it has a great concept and you eventually bring it to market. It finds success, but it's a lot harder to do than you realized. Oh, wait, that's your question I didn't ask you. In your integration deals with like Chevy, how much were you getting per integration? Oh, I mean, when I did the thing, the Chevy deal was a$5 million deal. And it was, they were, they sponsored my professional skateboarding league that I launched. It was a Super Bowl commercial. It was the series premiere of season five of Fantasy Factory. It was like a tour of car shows, right?

34:47It was this like multi-platform mega deal. And then I had to go and flip a car. and that was part of the five million dollar yeah and it's like what this ain't worth it when i get there and it's like i really you know no front wheel car had ever a real wheel drive or yeah front wheel drive car had never been flipped because the weight ratio it doesn't allow it to flip so we built these ramps that were like at angles and then you know i had to go exactly 43 miles an hour otherwise i would come up short if i was 42 if i did 44 i'd overshoot the mark of the ramp. I'm like, how did we get here? Like what?

35:24And then I couldn't line up the front wheel because they didn't just have a ramp. It was two tracks that I had to line up. So I had to put tape on the windshield and then I had to like close one eye in order to line it up. And then it was like 42, 43, 42, 43, 42, 42. And then you're just flipping. And then when that thing came down and it worked and you're driving away it's like what but that was you couldn't back out even though they didn't figure it out it never worked in their test cars like I just had to go for it because I had already gotten millions of dollars to develop it like I was getting paid all the money it was like all of that I had gone and built that entire deal yet you have to you have to do the one thing that hinges it and put your life on the line to do some absurd stunt in order for the whole thing to even matter.

36:16So you can't back out, you know what I mean? And that sort of the process, but all of those deals, some, you know, they were all multimillion dollar deals that layer over top of each other and some long-term short-term partnerships. And then I integrated all of each of them into my foundation, like Microsoft helped me build skate parks. Carl's Jr. helped me build skate parks. I would, I had a foundation that would build skate parks. So I I would do a mega deal, talent deal for myself, the production side of it, and then always donate to my foundation at the time. And then would use the media platform that was MTV's.

36:52And they were, you know, they were livid. The sales team hated it because it'd be like they had have no access to the media because they gave me the rights. And, of course, that doesn't exist today. It was really killed off when Bethany Frankel did Skinny Girl. That was like the nail in the coffin of like where no brands, no integration for talent. Like this is our, we should be making all this money. It's our platform. Yeah. Like basically the Jersey Shore merch, Skinny Girl, and then Rob's like owning the outright integration, like was the end of it and never happened in TV again. Yeah, that's right.

37:28The Skinny Girl was the last straw for that. So basically all this money you made for that show, like 5 million from Chevy, you probably made, so how many episodes was it for Fantasy Factory? I did eight seasons. And I don't know exactly how many episodes. So each episode had an integration of like 5 million. Yeah, well, it varied. It varied. 2 million, 5 million. It doesn't matter at that point. And MTV wasn't making any of those integration. That was all going to you. They would get some of the, like Chevy would spend some ad dollars and run ads on the network that they would get. How nice. They would eat a little bit off of it.

38:01You know what I mean? A crumb here and there. Yeah, but none of the integration dollars. That's great. Okay, so now let's get into the ridiculousness. Okay. So because, or because how it became the phenomenon. And so, you know, ultimately, you know, here's this show that's much easier for me to do, but it was, it was still, man, it would take all day. And, and, you know, when, when I would, I'd have to do so much pre-production to get the shows ready. And then when we shoot them, it would take like four or five hours to shoot the show. We were how we would, you know, you know, shoot for an hour and a half and, and, and then do a voiceover and then take a lunch break.

38:37And it, I would shoot two to two a day. I'd get there at eight and leave at, uh, you know, six or seven. And then like, I would do that like four or five days a week for like, um, you know, all month. And it would tear the soul out of me. And then I would be like exhausted and then go right back to shooting Fantasy Factory again, right? On top of doing all my businesses and everything. And that's when I really began to be like, I can't do this anymore unless we can really begin to optimize this and figure out a way for this to take less and less time. And then we got rid of the voiceover, got rid of clips, and we're now able to do two shows before we go to lunch.

39:20So now I'm getting there at nine and leaving it like two or three to do two shows. So that became more like easier for me to do. Then I started spreading out the shooting schedule and just shooting three days a week. You know, so it was taxing me, but not as bad, you know, and in what was happening in cable at the time was, you know, cable was basically flattening out. Right. So streaming was emerging. and YouTube was emerging at this deep scale. So now it's fragmenting into short form content or watch it on demand. And so cable starting to struggle. And so now these big dollar cable shows are all failing and they're trying all these scripted things and different cable networks and all this thing.

40:09But what just kept cooking was the ridiculousness because it sits almost in both worlds where you can sit and watch it Like without, you know, needing to know any storyline or when and you could watch for a few hours straight. And it has the same sort of simplicity that the short form content with the same viewing habits of streaming. Right. So it ended up in this super unique world. And then it became like, you know, not – it kind of hit a wall for them because the show had gotten so expensive, right? But at this time, I had basically built a strategy and a plan to build and sell the production company that produced the show.

40:59So I now had a much deeper insight to the cost structure of the show. And then they basically said, we can't do it anymore unless we get the price reduced. And then all of us basically stripped out the production, took pay cuts, and went from shooting 30 episodes at a time to 168 at a time. And so then when we did that, now I went deep into efficiency. And I went from like doing everything I can to begin to optimize all aspects of it from how I prep for it, from how I how how much we would shoot, how many videos were in this, all this stuff. So I took it all the way down to where I would shoot six a day and each one would take me 28 minutes to shoot.

41:49And I would be able with prep time and shooting six a day, I would be able to get it down to around five hours. That's where I got it to. So now if you can imagine, I shoot 252 episodes a year. And as you may have heard, I track all my time and that to shoot the 252 episodes a year is only 4 % of my time. Because I do it, I shoot four times a week for 10 and a half month or four times a month for 10 and a half months each year. So I spread it out. so that it never wears me out. Then I have it so optimized that it's so easy to shoot. And what had happened is the reason they want 252 a year was because of the fact that as that was emerging, that it had this sort of streaming slash virality YouTube concept around it, that the more they played it, the more people watched it.

42:52And so then it was like, well, shoot, the more we play it, the higher the ratings are on the overall company, the more money we're making. We're going to basically just build this as our base because people will watch it for big blocks at a time on an ongoing basis. It doesn't matter. Just give us as many as you can. And then by I'm now committed to shooting 336 a year. and it's within the exact amount of time because the way I was able to all I had to do to shoot 336 is go from shooting six a day to eight a day and in order to do that in a more efficient faster time I took out one package out of act two and that gave me five minutes back and then we don't do outfit changes between episodes one and two, two and four, four and six and six and eight.

43:53And I can now shoot eight in the exact amount of time that I shot six, but it made 33 % more income to me, 33 % more income to the production company, all of that. And then since I built it to sell in that process of evolution and magic of the cable world collapsing and then me getting more and more efficient to where I could shoot such scale and they would want it because the audience wants it that then I sold the production company for$190 million. That doesn't even include the talent money that I get from it and that we'll get for years to come. You also just renewed the deal, right? Yeah. So you're making about, what,$300 million just from that alone, that show?

44:42I mean, just on that alone? Yeah. That's insane. Yeah.

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45:57Okay, so then how did you learn getting it? Now, this is like what I'm just beyond fascinated with. How did you even, so was that the kind of the, I guess, the catalyst for you to think, oh shit, I really need to optimize my life because I need to like figure out a way to kind of do this show, have my life in balance. Is that, was that the catalyst that whole, that production schedule for you? No, no. Had nothing to do with it. I would have never even been able to create that if I hadn't have decided the most important thing I needed to do in 2012 and 13 was to design life. Right. Right. Because it wasn't, didn't matter what the money was.

46:38Didn't matter what at the time I didn't want to shoot TV anymore. In 2013, 14, I didn't want to shoot ridiculous anymore. I didn't want to do fantasy factory anymore. These things wore me out. And like I'm, um, it was, you know, really where my sort of rock bottom in that era is I had all of these different things going and I just was high and low and boom and bust and like, just keep going, do another thing. One of them is going to be so big that that's going to be the thing that gives you the wealth and success that you've tied to what you believe your identity is and what you're meant to create.

47:14I thought I had to just keep going, keep going, couldn't keep a relationship, was unhappy, but it didn't matter. I would eventually make so much money then i would find the happiness right and at the time you know i had my professional skateboarding league my cartoon on on nickelodeon uh all the comp all these different companies my signature products my brand deals fantasy factory ridiculousness all this stuff at once but i was just booming and busting and trying another thing and everything like like work hard play hard burn out get sick of it all hate it all and then i eventually was approached by an investment group that was like, we would like to potentially look at investing in you and being your partner to turn you into the billionaire we know you're meant to be.

48:01And I'm like, finally, somebody recognizes like the talent I got in here and they're going to help me. And so the idea was they were going to invest, value me at a hundred million at the time and invest 50 million. I got to take 30 million off the table, invest 20 million into my company, and then they would steward me to my destiny of wealth. And when they did the diligence on how I ran everything, they were basically like, you're uninvestable. We will loan you money that you have to pay back at this 15 % interest rate. And then if we can figure out how to turn you into a business person, And then we have the right to own half of you for life.

48:44And I was like, it was this another huge awakening that I didn't understand money that, that I had no, I was just continuing to do things, but had no clear strategy of what life it was leading to me or what life I wanted out of it. And then I began the journey of like, you have to understand what you want out of life. and I found a book called Start at the End, which was a business book that essentially, I joked that I just read the introduction and it changed my life. I never even read the book. It was just, if you are going to create a business, decide the success outcome of that business before you start, then build your plan backwards to get there.

49:26And then I was like - Reverse engineer, basically. Reverse engineer it, right? And for me, I had just never thought of like, oh, like decide the outcome. But then I said, I'm not gonna do that with a business. I'm gonna do that for my life. And then I began the process of designing my life. And then the world began to open up, right? I began to meet all these different consultants and different people. And then I realized my, I didn't fully understand money. Now I got to build a strategy of like, why do I want money? Well, it's really like the way of life that I live. I like to live this certain way.

49:56And then, okay, well, like, what's the pain in your life? Well, it's not sustainable because I have to keep investing in everything and I'm only talent. And, and like, unless I have some giant payday, well, what does that even mean? Like, what would you do with the payday? Like I had to ask myself all these questions of like, what type of person do you want to be? I want to be a father and a husband, you know, but the way that I live is not conducive to the person that I know I'm meant to be with for the rest of my life. I had to change who I was and, and in order to have the energy to even attract my wife.

50:28And I was ready by the time she got there because I was building my entire existence around how do I grow from a balanced state into the ideal version of myself rather than think that I'm going to some financial thing or some like person's going to come help me. Oh, I'm going to meet my wife. Then I'll become balanced. Then I'll become like harmonious. Instead, I designed what was at the time a balanced, harmonious, healthy existence. And then I began to grow into the ideal version of myself. And that controlled evolution from a harmonious state is what then guided me into the things I needed to learn, like how my goals continue to evolve as I grew into them, how the clarity and understanding of who I was was getting clearer and sharper.

51:19So my plans were getting sharper and clearer and, and who I wanted to be, then I am now the person that I know that the person I want to be with forever would want to be with. And then I meet my wife and now I begin to see forever. And, and then I meet, she's in a personal development and I had done no personal development up to that point. And then Tony Robbins reaches out to me because he had written the book Money Master the Game and she was super into Tony Robbins. I'm like, well, this is good. This will impress her. And then I read the book and it changes my entire understanding and view on money that then how important, how I just didn't understand money despite being a serial entrepreneur.

52:05All these things came together that allowed me to have a vision for not a one thing that would make me successful, but what successful life was for me. And then what are all the things in my existing world that fit into that now? And how can I use them or get rid of them that's going to serve helping me evolve and grow into this ideal version of myself? and I built a plan all the way down to what I would do with the money, how much money I wanted and all this stuff. And then I began to look at my world and I decided, Hey, I'm going to build a business that builds businesses because I love creating businesses, but operating them takes too much out of me.

52:50I have too many businesses that I operate. Like I want to create a system for consistently building and selling businesses. And then I marched off on that journey. And then, And then, okay, what's your biggest opportunity to do that in? Well, now you've got this television show, right? So now I'm taking this more methodic, systematic approach to everything. And then you look at that show not as a burden anymore, but how can I use this to be my first company that I build and sell inside my new system of my company that builds companies from idea to acquisition, right? Everything began to change perspective as what it meant to me.

53:27so now now working and doing the show had a completely different energy for me so then it was like okay you have to do this show because this show is going to lead you um to to accomplish your goal you're doing it from a balanced state how do you make it more efficient to take less energy so you can still reap the rewards without sacrificing any of your time and energy and then continue to optimize optimize optimize and then it gets to just a level of mastery where it goes becomes almost effortless. You know what I mean? So there is no energy exchange. And then the universe kicks in, cable flattens out, you end up doing all these more, then the company works, then you sell the company, then you make all this.

54:08It's like, it's just a single thing that ended up being something you didn't want to do in 2015 and 16 because you didn't want to be 40 and be on MTV anymore. And now - Like that new guy. Yeah, you know what I mean? I'm the new Kurt Loder. And now you've evolved to this place where it's just you grew it beyond even your wildest dreams from this deeply harmonious state. And that's the thing that I preach the most is like you can't work hard to fulfill your dreams. Like you have to work efficiently. You have to be healthy and balanced and give yourself time to reflect in order to learn the lessons that are happening on an ongoing basis so that you can evolve into a better version of yourself on an ongoing basis from a place of harmony, not a place of struggle.

55:01Like you want to struggle into harmony and then build your existence from there. And it's a paradigm that doesn't exist because everybody thinks like you got to hustle till it finally works. And then if you keep hustling, like then you have enough money to hire people to where you can do this and that. Like you have to build balance and then get better and better and better at being balanced. So this is amazing. So what are the first – what's the first step to build balance? And what was the first step that you did to build the systematic approach? Yeah, I mean I think for me it's like when I was going through the process of learning everything there was to building a company.

55:43This is sort of what I did initially in the process of when I was developing the DeerDuck machine. I just wanted to build a system to build companies. And a really interesting part of building a company is the rhythm of company, right? It's sort of this cadence that you do weekly stand-ups, you have monthly financials, there's this rhythm to it. And I was like, wow, I want to create a rhythm of my existence. Because the truth is your balance is found in the rhythm and the cadence and the flow state of how you operate your life. So the very first step in actually having a balanced and healthy life is designing your time.

56:21You know what I mean? Like you've got to actually design and dedicate the time. And then it's an ongoing thing. I am continually and forever assessing my time and getting better and better at designing it and redesigning it and getting more efficient in all aspects of my life. But it starts with like developing out your year. And really, if it is, I need to work out. I need to do this. I need to. I want to spend time with my kids. I want to do this. I want to have a vacation here. Here's when birthdays are. Here's when Valentines are. Here's where the holidays are. There's this cadence that you can begin to build in.

56:54And when you begin to design your time and live in that rhythm, that's the first state of taking control of how you feel. And then for me, the big thing that I learned from the group that helped me develop the rhythm of existence, a consultancy, was like, you know, there's the founder of it, brilliant guy by the name of Chris Smith. He was like, you should use qualitative data to give you insights into this aspect of your life. And so I started just tracking every day, zero to 10, how I felt about my life, work and health in this qualitative self-awareness where you ask yourself, how do I feel about my life today?

57:38And you feel low. And why? It's like got into a fight with this person again. Like, I keep thinking about money. I don't know what this is. You think there's all of these things that are disrupting your rhythm of your life and your mind share and all these things. But really, it ends up being five or six major things that constantly bring you down. And it becomes so clear to you when you ask yourself every day, zero to 10, how you feel about your life, health and work. And then you begin to see the same thing that's bringing you down. You're like, OK, that's I need to change that. It's obvious.

58:14And then you begin to do that over time, you will eventually clear out all things that ever bring you down. And that process of designing time and using qualitative data on an ongoing basis is what allowed me to rapidly evolve in a harmonious state and just get happier and happier and happier and more balanced and more successful and more clear in my planning and all of these things. and I have it in numbers. Like I could show you like how much happier I am. And then the craziest thing is when I started tracking, like did I get up at five? Did I brain train? Did I meditate? Did I get in the gym?

58:57Did I eat clean? Did I not drink? Like you would see a direct correlation of the percentage that I would do that in my qualitative numbers of how I felt about my life, health, and work. where is he done like what do you like what are you tracking it on like you said this consultancy company helped you yeah well they helped the rhythm of existence what is that what's the rhythm of existence the rhythm of existence is essentially the operating model to my or operating system for my life it's like a 40 page document that has all of my systems of how I operate my life and you know essentially I just have give me an example what you mean by that uh you know It sort of has like, you know, like today I got up at 4 a.m.

59:39Okay. Do you always get up at 4 a.m.? Yeah, sometimes I get up at 3.30. But I get up between 4 and 5. If I go to bed at like 8.30, I'll get up at 3.30. But, you know, I went to bed at 8.30 last night, but I got up at 4 this morning. But then, you know, there's all of these systems that I implement, right? So today, I just immediately got to work with some deeper, deeper book work that I'm doing with my philosophy. But then I did a 5.30 a.m. call with my chief of staff since I had sort of a more packed day today. I wanted to get caught up on sort of our core systems that include getting all the presents built and all these things that I need to do with my wife and choosing the presents, presenting me with all the presents for my parents and the stuff that I want to get for that.

1:00:28that all these things that normally would take time that are automated through my chief of staff. So they sent, they show you the presence you're going to get. Yeah. So they would just show me a document with all these options. Okay, let's go with this, this, and this, you know what I mean? To clear that out so I can get that done rather than like worrying about my family and all, and all these things that I would need to buy for my sister and my nephew and all these different things. You delegate to elevate. That's it. And, and, and so, um, then every single morning I send my wife an email with the love quote of everything that's happening that to that day.

1:00:58And now that was created in the system because I, she would get lost in where I was. Right. So by doing that, that gives her insight to everything that I'm doing that day and where it is and, and how it kind of feels and knows where I'm going to be. So she's never lost on what I'm doing. Cause she would just hear me talk about stuff and have never heard of it. Right. Oh, you said there like a schedule also with the, with the love quote, like kind of schedule what you're doing. Yeah. It's a schedule of the entire day. Yeah, that's a good idea. And with the love quote that I personalize that takes a little bit more effort.

1:01:32And then I brain train. What's brain train? I use Lumosity, just the app. And for me, it's like, you know, it's about 10 minutes where you just do these games. And I only use it for the sharpness. So if I track my sleep score and readiness score with the aura ring, like the readiness score means a lot to me of like, okay, just assessing these numbers, right? And then when I brain train, I can tell how good my brain is working every morning by how efficiently I do the games. So I'm only using it to be to kind of triangulate against diet and sleep or stress, right? Because like what will affect my ability to operate the next day is almost primarily some sort of incoming stressful like disruptor.

1:02:23Even if it's small, it will it really affects me because I'm so optimized and the system so sensitive, you know. So I just do it sort of as a measure. And then I meditate in a soma dome, which is a meditation pod with a guided meditation. But I literally only listen to a guided meditation about manifestation. And then I just sit in my forever estates that I'm building. And today I was like, like signing books of like when my book come out of to each individual, like I just picture these, these feelings and experiences that I want to feel in the future is what I do every morning. It's just trying to project myself, Dr.

1:03:08Joe Dispenza style into the future. You don't listen to him though, right? The Joe Dispenza. That's not, it's like that. No, yeah, yeah, yeah. You know, just like trying to plant it. You're going so quickly. There's so many things. That's like you're. Yeah, well, I'll just go through the morning. Then you can get there. Okay. Then I'm. This is just the morning. You know what I mean? It's like five o 'clock in the morning. Then at 645, I wake the kids up, usually with song and dance. You know what I mean? Some sort of like over the top. And of course, today we had to go find Chippy and Snowflake, the elves.

1:03:41How old are your kids, by the way? Five and six. and so then um while they eat breakfast i did a call with my coo because i had an extraordinary breakthrough uh this morning that i wanted to share with him then i took my you want to share it with us uh it would it would be a whole episode in itself and then um just to show you where there's planned and fluidity in it right where i i i still like normally i do my chief of staff call at 9 30 but like because i had the day around hey let's move it to 5 30 i'm gonna get up before work and then go where I keep, even though I've designed it in this rhythm, I still keep this, this deep fluidity in it.

1:04:20And then take my son to school, uh, come back trainers at the house training for an hour, then take my daughter to school. And then Thursdays today is breakfast date with the wife. So then I took my wife to the deli and we had breakfast together. and then what time is breakfast uh and then breakfast today was um 9 30 right so that was so because for me it doesn't work to just do a date night it's we do movie night we do sushi night we do talk night we do pasta night we do breakfast date like and then later today we do the family sink where her assistant my chief of staff and my assistants we all get together and we have this living document where we go through every single thing that's going on in our entire lives to either problem solve or handle to get on the same page at this time I give her we go through my schedule and share everything I'm doing for three weeks so that like she has any visibility on like anything missing in there that she doesn't know about like and again it was because something would pop up and she would forget like wouldn't it would pop up the day of in a schedule like, oh, I'm having people over to watch the UFC tonight.

1:05:37She'd be like, what? I had no idea, even though I gave it in the schedule. And so instead of being like, oh, like, I do work so hard to give you all the detail. Like I told you about it three weeks ago. Instead of that, okay, let's add a new system in place. And so the system is in our weekly syncs with our family sync to keep everything organized. Let's add going through the entire calendar and all the things that you might need to know about. And again, just continually reducing friction inside, like every time there is friction inside the system, solution or system added to it, you know what I mean?

1:06:15So that it, that continues to be optimized and better and better over time. But that's all up to like, you know, that's just Thursday. Exactly. Well, that's what this is like to me. Okay, wait. So it does, it can sound very rigid, I know you say there's a lot of flow in there and his ability to kind of move around. But it also makes it so things actually get done properly and things are not falling through the cracks, which is most people's lives. That's why I'm sitting here listening so intently because no matter who you are, you can glean so much just from that morning that you just said. I have a lot of questions, though.

1:06:55I'm so sorry. I know you're on a major – I don't know. How long did you allot for me today? because I know you're on like a crazy. And so even for this, right? So even for this, I know that the odds are that you're not, we're most likely not going to talk for an hour block. I'm going to get there and go. So I put a few hours behind this. Thank God. Right? I put a few hours behind this and flexibility behind this because I know how these go with people that really understand this, this, the way that I'm operating and, and these tend to roll long. So I add the, the, I call it work flow and I put the cushion up into, um, the next thing that I have to do is pick my kids up from school.

1:07:44Right. And so even though, and to give you context, you know, I like to call it the, the, the time matrix, but if you do something for an hour a day, it's 4 % of your life. When I shoot all that television, it's 4 % of my life. It's the equivalency of an hour a day. And, and for me, you know, when I compare watching, you know, TV at night with my wife every single night, uh, yeah, that it's, you know, I'm giving up 4 % of my life there, but I'm like hanging out with my wife, watching these like fun things and, and decompressing. I spend it, you know, an hour and a half a day, uh, picking my kids up and taking I'm from school.

1:08:22So I'm not looking everything, although it's rigid, it's mastery. It's effortless for me. I don't, I don't like, I didn't like, um, think like, Oh, I gotta, I gotta, I gotta meditate today. Like, Oh, I gotta, like, I am living in this deeply high energetic state and everything is so intentional. Then everything around me is automated and all the people are automated. All the systems are automated. So it's taking no effort from me, no energy. And then if I'm worn out, like, you know, or my wife, like I, I move my schedule, like, like around my wife all the time. Like, like even like we couldn't go see violent night tonight because it would have been too late, the only showing.

1:09:07So I moved the whole day around and it showed yesterday at five. So I cleared off the end of my schedule at the end of the day so that I could go take her to the movies and then rescheduled, right? Because there's nothing, I don't allow the rigidness to ever dictate what my energy needs or what's best for me, right? But for the most part, I've designed it in a way that this is the best thing for me. Getting up really early, doing all these things make me feel amazing. Like free working in the morning before anybody gets up is when I can get my deepest work done. So it's like I pop away, can't wait to get the working on all the stuff that I'm doing.

1:09:49So it's like, it's, it's not, it's not built to trap me because a lot of people will build schedules, will have responsibilities and companies create ideas that now integrate into a system that locks them down. And then you can't ever take the time to design your time because you don't have time. So you just keep going from thing to thing, the thing that you have to do. And if you don't take the time to design the life that you want, you will never get to do the things you want to do because you'll always be doing what you have to do. That is so beautifully said. I could not agree with you more.

1:10:25And there's intention behind it all. And also, okay, so wait, so you wake up at four with the sonodome. I mean, that's like, How does someone, I'm not a meditator. It's really hard for me, actually. I did try that. For me to shut my mind, I'm thinking about all the things I have to do. I've tried everything. So, like, I found running to be the closest thing to that. But, you know, it can be hard on your joints eventually. But I did try that sonodome. But what's another, I mean, that's. Where did you try it? I tried it in. Westlake Village? No, I tried it at. Sports Academy? No, I think it was either at the Carillon in Miami.

1:11:02had it, this wellness place I went, or it was in Arizona and another wellness place in Sedona, I think it was. And even then it was hard for me because I was like thinking, they give you all these different things that you can like listen to. And I'm still thinking, maybe I have to train my brain first to get the ability to even go into that thing. And look, it's not meditation in the traditional sense, I think, for me. It's not, no. You know, because I couldn't ever meditate either. And it was like the audacity of dedicating time to try to like slow down like seemed impossible yes and what happened like i'm i listened to this podcast with my cousin and and it was it was with joe dispenza and like the power of meditation i'm like god i got i need to meditate and then um the the internal medicine specialist that i had that that does all my blood work and all this stuff was coming to my house that same day that I was like, I need to meditate and was explaining to her about meditation.

1:12:01She's like, oh, you should try the soma dome. Like I'm doing the clinical studies for the CEO, introduce you. And then like, I went and tried the soma dome and I'm like, okay, I can commit to this because now it's like, it's taking me on a journey. I get, I have to go in and get in it and live in a pod. That's it. So it's like, I needed to be rather than sit on a cushion and breathe deep and try to like center and and then i don't i believe i don't even use it in the sense of what i think traditional meditation is i'm using it to manifest and for me like even in the meditative state of running or you know other things like me being in the sauna and being in the shower like i have a notepad in the shower a notepad in the sauna it's like all of these places uh yeah there's an aqua note uh you should get one they're amazing aqua notes uh is i'm gonna listen to this episode look aqua notes is like the sickest thing ever where it's like a waterproof pad and pencil so like when you're in the shower and they come like you can just like lay them all out and you still have it but i'm brilliant but i have them everywhere so i i really believe you know and i refer to it as sort of being in the uh future present state on an ongoing basis like i toggle between you know like creating the future in my mind and experiencing the present is the state that I really try to stay in, you know, because for me, I look at the your mind share is the most important thing you have to live a balanced and harmonious life.

1:13:34And so learning how to control your mind share and where your mind drifts is essential to that. And so for me, I talk a lot about the structure of the mind, which is essentially on either end, you have dwell in anger or worry and wish. And if you're worrying about it or wishing something was different, you're taking no action. If you're dwelling or being angry, you're taking no action. Then you pop into the middle, which is either creating the future or rectifying the past. And in the middle is experience. So as long as you are taking action, your entire experience of life that you're sitting here today is based off of every decision you've made in the past.

1:14:13And so anything that comes up, you need to rectify in order to get back to feeling more present. and you want to get to a place where that doesn't happen very often. And then you really want to toggle between creating the future and experiencing the present. Living in this continual future present state is how you continue to use your mind to create the thoughts that turn into the actions and the decisions that lead to a better future experience is all going to happen in your mind within your time based off of the energy and your personal capacity. So you've got to really learn to master all of that to get to a place where you are just experiencing joy on a consistent basis.

1:14:57Because joy on a consistent basis is what happiness is. When you feel joy from everything that you do and interviews and going to work out and hanging out with your kids, like you're hunting joy on an ongoing basis. If you do that consistently at scale, you feel happy. And that's really what it is. I am so excited to be sharing my new book, Bigger, Better, Bolder, out December 27th with you guys. I have worked so hard for the last two and a half years of writing this book. I put in my blood, sweat, and tears to help you harness the skill of being bold. I want you to chase what you want in life, not just take what you can get.

1:15:38And I want you to eliminate self-doubt. I want you to eliminate the fear of failure and really go after whatever you want. and I'm going to show you how. There is a practical guide in here that you can actually do. So please go to jennifercohen.com where you can pre-order the book right now and also receive access to a masterclass for free. There's also a Facebook group if you'd like to join that as well. Don't forget to subscribe to my mailing list by going to jennifercohen.com and get my newsletter so you can get life hacks, productivity hacks every day in your inbox to help you optimize whatever you're doing most in life.

1:16:18Okay, so there's like, again, there's like a million things. So if you wake up early, you do this, that, the brain training. You said that's just an app. What app is that called? Lumosity. And you can just download that on whatever. And then when do you work out? What kind of workout do you do? Do you work out every day? You said you have the trainer who comes to your house every day? Yeah. The trainer comes every day? He comes five days a week. Five days a week. And then do you not work out the other two days? And do you only do weights or do you do cardio? Oh, man. Any details, Ron? Look, this is a two-hour episode in itself.

1:16:55But I'm – Do you want to move in for a week? Or can I move in with you for a week? Like right now, you know, look, I'm – the only way for a human body to function correctly is for the neurology and the neuromuscular structure and the skeletal structure to be perfectly aligned, which also means that all of your muscles have to turn on and on, on and off the way that they are supposed to. And what happens to older bodies over time is as you begin to create muscle compensation based off of different dysfunctions that happen. And they're not always injury-led. A lot of people have genetic predisposition to dysfunction that just rears itself in really bad compensation patterns as you age.

1:17:47But what I have found is that the fascial lines that run through your body will reprogram your neurology and connect muscles together, which in turn, through a neurological standpoint to where your brain won't allow them to not fire together when they're supposed to fire opposite of each other, which in turns keeps them hypertonic, which is what ultimately creates the inflammation and the soreness in that muscle that you keep rolling out and keep stretching. And it doesn't matter what you do, you always pop that one hamstring. So I've been on an unusual journey of re-engineering every single aspect of how the entire body functions together and then most recently did full MRIs of all of my muscles to get the MRI density of all the different all the density of all the different muscles so now I can specifically grow that muscle back to be fully balanced because my intent is to have a flawlessly operating testable structure and system to have no compensation in my whole body but above all not have any fascial lines that have like basically liquefied and hardened to trap muscles together that won't even allow them to grow into the balance but really I just want flawless ooey gooey muscles like Tom Brady so that that I have a flawlessly functioning system and then the most fascinating part of that is if you look at my blood work from 2012 to 2022 you see you know All of these inflammation disappears, leaky gut disappears, blood brain barrier disappears, all these sort of cholesterol, like all of these things that are these sort of notable things that end up in people's blood work that they over supplement for and do all these things to try to correct.

1:19:45I have just seen my blood work slowly get like to baseline flawless over the years by simply reengineering how every single thing of the human system operates the way it is meant to operate. Okay, wait a minute. See, look, I took you too far. No, no, no. This is amazing. I understand everything you're saying, which is why I'm following you. Did you do a full body scan? Is that what you did? Like the no rad, the no radiation full body scan? Yeah, it's a new thing that I can't think of the name of it, but it's a full body MRI. Yeah, that's what it is. But it is built to do, but it's just measuring muscle.

1:20:25Muscle. Yeah. And so it measures every single muscle, then isolates it, then shows like if it's overdeveloped. Where would you go? I can't think of the name of the company. It's in Westlake. It's at the Four Seasons in Westlake. Yeah, yeah, yeah. I know what you're talking about. And so, again, like, but really what I had to first learn was like, because basically the doctor, the doctor, my trainer's a doctor. And so he's like, his name's Dr. Eni Stanislavski from the sports academy in Westlake. Do you do everything at Westlake? No, they come to my house. You know what I'm saying? Of course, you would never drive.

1:20:56Yeah. I mean, look, look, look how much time I would lose by going all the way out there. Oh, my God. But God bless him because what he did is we – I was like, I just want flawless – I want flawless biomechanics because at the time before we started this, I was in the absolute best shape of my life. I would wear a heart monitor and do circuit training, and then I would set my anaerobic threshold. And when I was above anaerobic threshold, my heart monitor would beep. And so I had an effort score by doing these circuit programs that took around 40 minutes. So when I, the amount of time divided by the amount of time I was above anaerobic threshold would determine my effort.

1:21:41Because what I hated was like, you can go in and half-ass it in the gym so easy. Your trainer will talk you tight, right? Like, and you'll, you'll just, you'll go in every day, but you'll build a program around the things that are easiest for you to do. And you check it off. Right. 100%. Yeah. And so for me, it was like, what could I create to, to keep myself true? So I'm, you know, at 8 % body fat, like, like 68 % water, like, like just in the best shape of my life. And I got pain in my glute med and my, my tip anterior is always achy. My right hamstrings always pop in. Like I just, my upper trap is always tight.

1:22:22Like in my scalenes, it always feels like my neck's being pulled down. I couldn't understand. How could you be in the best shape of your life? Stretch every day, be so active and be in the best shape and then feel bound, bound tight. And what did I try to do? I'd get two or three massages a week. I would roll out for hours and none of it would matter. And so I went on this journey of like, I want to figure this out. And so me and him tried every single therapy. And then he would research, find doctors, we would go to doctors, try new therapies, like tried every single thing that there possibly was that is in cutting edge technology.

1:23:01And it wasn't until I found a therapy called neurokinetic therapy, which is really essentially, you know, connecting your muscle and fascial function to your brain function. And the beauty of that is you can isolate every single muscle in the body and test it. And then you can test that muscle if it's hypertonic, if it's firing backwards, or if it's firing normal. And then you can get biofeedback. It'll tell you what's causing it to be hypertonic or what's causing it to fire backwards. And then your body, this is how fascinating, this is what I learned from doing it is if you can imagine you put on like thousands and thousands of layers of compensation one at a time.

1:23:51And with neurokinetic therapy, you can unwind them, but you have to unwind them one at a time. And I spent two and a half years going through and unwinding the entire compensation that I had built over 40 years. It took two and a half years before it came down to where it's like structural alignment. And then when I began to get through the structural alignment, then it became internal organs, right? Because I had this – I like had my pec minor hypertonic into my glute med. Like it was affecting my organs over here. So I had to have a visceral specialist go in and like, like separate all the organs to get them to be moving back.

1:24:32And then it hurts. But you know, it's, you know, it's just like, you know, something out, you know, it just sort of is what it is. But I'm not doing any of this on a whim. This is where the testing led me. Right? Like, this is the body feedback of like, hey, it's something underneath the rib. And then like, oh, man, it feels like it's something internal, then doing research on it, then finding a specialist that can release organs. And then releasing it, then that compensation pattern going away and going to the next one. And the trippiest thing, you're going to trip out on this, is after I wound it all the way down, it was what I believed was a genetic predisposition for a right upper trap muscle not to fire at birth.

1:25:20so i'm and how what led me to that is early on um when i was going to a primal movement specialist right because i'm like oh primal movement maybe i didn't like you know walk uh you know right you know i didn't learn to crawl right so i love you look i called my mom and i'm like mom how old was i when i crawled or when i first started walking oh you were over a year because i let your sister walk. I let your sister walk at six months and she, she had to go, she had bad eye problems. So I said, there's no way I'm letting you walk to your at least a year. That's what the doctor told me. And I'm like, Oh my God, like, like it really worked.

1:25:58And, and so, and so she would refer to it as the Hackenberg short leg because everybody in the Hackenberg family had a short leg, but we didn't have short legs. As I've come to find out, it's the Hackenberg curse. What actually it was is the upper predisposition for the upper trap not to fire, which then forced the pec minor to go hypertonic, which then you lean into your QL, which your glute med now has to go to the QL. your core doesn't fire, your lat, your QL and your glute need fire to be your abdominals on your right side, which then in form goes all the way down to destabilize, which will know, which then grip the clunial nerve, which destabilized my ankle, which is why I had bone spurs at 17 years old that I had to have surgery to have removed because no 17 year old should ever have a bone spurs.

1:26:57So this is the unwind that I discovered. She called it the Hackenberg curse. I'm like, no, it's a predisposition, a genetic predisposition for an upper trap muscle not firing. So I have a child. He's six weeks old. He is sitting in the crib, leaned in. And I'm like, okay, okay. This little fellow's upper traps not fired. He's got the Hackenberg curse. And then I found an infant kinesiologist to come in and test. And she's like, oh, his upper trap's not firing. She figured that out? She figured it out without me not guiding her in any way, shape, or form. And then we did all these exercises. And from that point on, I have had a kinesiologist check the biomechanics of my children since birth every six weeks.

1:27:50and they are both just flawlessly structured. And for me, the only thing I'm trying to instill in my children is self-belief and flawless biomechanics. You know what I mean? Because I spent all these years getting to this place. So I digress. Totally. This is fascinating. By the way, how much did that even cost to do all that? Like, can the average Joe get these things fixed? I don't. So for me, like, you know. Because you're very rich. Yeah. So I, yeah, no, listen to me. The average Joe could not justify the amount of money that is. But again, so here's where I'm at with it, right? The same way that like the way that I've created my life system, that the first thing I'm building is a software for other people to do it for themselves.

1:28:38because I created this harmonious, extraordinary existence where I evolved into my ideal self and realized that evolving into my potential is really where the happiness is. And this limitless potential that I have, I'll continue to evolve into. And I did it in a systematic way and I created a system that's shareable. So the first thing I'm doing is creating the software so that everybody could create their own version and begin to do that for their lives. And then for me, the next big thing, call it, seven, eight years from now, we'll be building this into a baseline therapy that has a much more rapid and cheap way of getting to the results that I've gotten to in a way to measure it in a more efficient and economic way in the future.

1:29:31Like, you know, call it another decade from now where I just wouldn't have the time or the space right now. And I'm still going through it and learning it. But it would be another thing that I would like to eventually build because when someone talks to me about any of their chronic pain and describe it to me, I know that like, man, there's so many layers. I know that you got layered up and we live in a physical therapy world that's wig on a pig and even you know i mean even though there's been a remarkable amount of like like growth in the space as it relates to cupping and rolfing and and pliability and yeah and and a lot of kinesiology there's a lot of really smart it doesn't work long term anyway but it's it's it's it's the problem is is the dysfunction so much deeper and the dysfunction is permanent like the The fascial, what I discovered is like these, the fascia has essentially re-engineered itself and changed the neurology.

1:30:34You can't, if you stretch it, it thinks it's in danger and it pulls back harder. If you massage it, it goes harder. Now, if you pull it, it lets go, right? Because if you go against the grain on what the fascia is, because it's locking down. So if you pull it up, and so what really – and it's really fundamentally why Tom Brady is playing at such a high level. And I joke about wanting to be ooey-gooey like Tom Brady. Yeah. But if you ever see the work that they do and his sort of – Does Alex Guerrero his guy though? Yeah. Does Alex do that on him? But you got to – like I don't necessarily know that they even are worried about this depth of what I've discovered because I had to go through and create a testable way to get there.

1:31:19Yeah. I know that the way that they do all his body work is basically making sure that none of that fascia sticks. And he has zero compensation. So what happens? It doesn't matter how old he is. When he turns and fires, his brain knows exactly what to do and his body does exactly what his brain says. But when we build these dysfunctional muscle patterns that are then re-engineered through the fascia and now two muscles are firing at once or picking multiple muscles to fire for the same action because the natural pathway has been disrupted, then you go to throw and your lat fires instead of your pec.

1:32:01And then when you let go of it, it goes wide because your lat's pulling it instead of your pec shooting it, right? Like that, your brain thinks the pec's going to do it, but it can't do it anymore. So you do it the same way you've always done it, but your body's created a new pattern. And now your balls sail in sideways. And so it's like, oh, I got to overcorrect for that. Now you're trying to retrain the way you throw it based off of your muscles changing the way that they're firing based off of a neurology that the more you do it, the more permanent becomes, before it becomes embedded. And now you're chasing it.

1:32:35That's why athletes, their inconsistency begins to, their consistency fades as they get older, because now their body is beginning to break down into all these permanent, like muscle firing dysfunctions and their brain is trying to do it the same way, but they're chasing it, trying to re-engineer a new way to do it. And then finally, I just can't do it anymore, right? Is sort of the pattern that I've seen in myself that I've been correcting. So I digress. So I don't really work out.

1:33:08I don't really work out as much as I'm just like really trying to. So no running and jogging. Yeah, like I had this, there's this, you know, really interesting machine called the ARP wave machine that basically. I know that's like a four minute work. Is that the four minute work? Well, it's, it's. A six minute. No, it's not. It's, it's, it's basically like a frequency that disrupts your neurology. And so what I do is I'm just now, now that I have sort of the core, that MRI with all of the core muscle densities, now I'm using that to focus. But wait, hold on a question. Does that mean you're back to being like, your body now is properly aligned like you were when you were like a teenager or even more better than when you were a teenager?

1:33:48Yes. And that's my whole joke is like. You're like aging in reverse now. That's it. And what really bums me out is I don't, you know, because now like, you know, the new cutting edge and longevity is your biological age instead of your chronological age. And I wish I would have got my biological age when I started doing my blood work in 2012 when I had when I was allergic to everything and had leaky gut and blood brain barrier and high cholesterol, all these things of like that was the blood work I had. when I was in the best shape of my life after doing those circuit, deep inflammation, tons of allergies.

1:34:27So it's like, so up to that point, up to that point, I am in the best shape of my entire life. And my blood work would have said, I'm a mess. Totally. And then stopping working out completely and then just working on getting the entire system to work. All of my blood work is almost to baseline baseline and no doctor has ever seen somebody with baseline blood. But this is why I'm asking because also I thought I went to this guy, do you know Chris O'Malley? Have you heard of him? Oh, he does Tom Brady's blood. I mean, he's like a major nutritionist or not. He's from NASA, NASA actually. And now he does like the Rams and anyway, a lot of the professional athletes.

1:35:09I got this crazy blood test panel from him. Like They test like 1 ,500 things. And people think I'm so healthy. I'm allergic. The one thing I eat every day is eggs. I'm the most highly allergic to eggs. I could not believe, based on my blood, how many issues and problems I have. It does not make sense. And yet I work out every day. I do everything exactly how I should. I'm sorry. No, it's like unbelievable. You were me eight years ago. Right? You know what I mean? Yeah, yeah. And I don't get it because I'm supposed to be the picture of health, supposedly, doing everything right. I'm not a drinker.

1:35:48I don't smoke. And he came back. He's like, I don't know if this is unbelievable. Yeah. Now, do you have chronic aches and pains of like - I don't have - I mean, listen. I have like - I've got lots of inflammation, I'm sure. I mean, I take omegas. I take NAD. I do every fucking thing you can imagine. Yeah, yeah. And it's like, how am I that allergic to eggs if I eat them every day? Did I make myself allergic to them? What do I do? Look, I'm. Dr. Rob. Okay, look. So let me tell you about like, you know, as I began to see sort of things shake out that I was allergic to would change year over year.

1:36:29Yeah. Right. And it was just internal. Right. And so certain things that have stuck there tight. Right. And I would feel them. Like I would wake up coughing and I'm like, why would I wake up coughing? And then I would go back through my diet. And what, when am I coughing? God, I'm coughing on sushi nights. And then I go back through that blood work. And the one thing that stuck through that I was allergic to all the way to was the soybean. Yeah. Right. And so I, I just began to. Or soy sauce and all of that. No, it wasn't even, no, it was just the bean. Just the bean? The flabba bean. Yeah. So edamame, right?

1:37:06So it was like edamame. And then I, so I experiment, stopped taking out edamame, stopped coughing. It worked? Yeah. It's like I began, so I really began to see over because I have 10 years of blood work. So it's like, I see all the things that went away and the things that have stuck that are the more like things that are more efficient. but I'll tell you one that was super trippy is, is out of nowhere, like in year, like, like nine, my mercury levels were at like 25 when a medium mercury was like two to four. And so my problem too, my mercury is over, not even in the, it was beyond the high. I'm in like the dangerous zone.

1:37:47Okay. So dangerous is like six. I was at 25. Right. And so, so, so here's, So now what are we doing? Now we're talking about like, man, this is crazy. And so, okay, well, I've got to correct this. So then we do an entire heavy metal detox and go through the entire thing and then do the blood work again. It's still there. It goes from like 24 to 20. And then she is like, did you have cavities as a kid? and there's a lot of cavities that are leaking and and and it could potentially be that i went and got all my cavities replaced with you know natural cavity whatever it is yeah fully clean zero mercury like dead back to normal so imagine that like i was being slowly poisoned based off of the fillings I got in 86 in Ohio that like I would have never even like, how could I have ever even, and then her even initial thing was like, you eat too much sushi.

1:38:51Well, I don't eat that much sushi. You know, I do eat a lot of fish in my diet, like, but it can't be that. But it's even discovering something like that is so nuanced, but I digress as a whole here. When I started, I just wanted flawless biomechanics and wanted to be healthy. So I started doing blood work. I started doing this and I have grown to learn every muscle in my entire body. I now understand my blood panel at a super high level. Like you basically expand into life and I like to refer to it as something like health is like an evolution goal where the more you learn, the more it's possible for you to do to make yourself better and you implement new ideas and new systems.

1:39:36And for me, I know that I'm getting healthier and healthier and healthier. That I'm 48 years old and I am healthier than I was at 38. Well, you look like you're 11, by the way. You know, and you know, that collagen on that. Is that what I was going to ask you about this? Jolie Water Filter, another company that I launched last year. What's it called? Jolie Filtered Shower. uh basically if you want really high quality skin uh you gotta stop showering and and and and the biggest builds from through the company. But how much is that showerhead? It's 145. And then the filters are 30 every quarter, right?

1:40:37Not that bad at all. And then from a business model, it's a hardware reinventing a space, right? And then the subscription, right? That's what makes it so beautiful. And then to go a deep layer, a layer deeper, it's a world class entrepreneur who has a ton of experience in direct to consumer business that built and sold a company that created the vision for this, looked at a very sleepy market with a small market cap of a billion-dollar market cap, which really indicates to somebody doing research that it's either a market that nobody cares about, people just don't want to shower in filtered water, they just don't care, or nobody's actually created something and created that people have found a reason and made the market.

1:41:20But if it worked, the beauty of the model is it's really hard to put the shower head in, but it's really hard to take it out. So if you can commit to it and then it gives you the results, the lifetime value of that customer is going to be so significant that'll push the value of the company into software numbers. And then it launched, exploded, he made the market and the churn is at 2%, which is beyond almost anything in subscription that exists because of that friction. So it's a needed product, a white space opportunity opportunity executed by a flawless entrepreneur against clear data in a beautiful business model that will be a zero to a couple hundred million dollar exit in a very short amount of time.

1:42:05Fully digressed on skin. Fully digressed on skin. But now you've got me so interested in this thing because I was going to say, like, how do people pitch you? Like, do they, if someone has an idea - Look, I don't want to go into business. I don't want to go into business. I don't want to go into business. I want to get back to health. Okay. Because I don't want to take the listener all over the place. I shouldn't have done that one. I know. But I had to. But I have to write that. You know, by the way, you're going to have to come back on this podcast because there's like so much to talk to you about.

1:42:33Or let me follow you around for like a year and a half. Either one. But I want to get back on just the overall sort of idea of getting healthier. Healthier in skin, longevity, and habits. That's it. But I'm – and when I combine it all together. Okay. I'm getting healthier, happier, wealthier, more balanced, more harmonious, higher quality of life on an ongoing basis because I designed it. Many in 2012 and 13 began to live it in 15 and 16 and grew into it. And I expanded and evolved into this over the last six years. I wasn't this way when I was 39. I wasn't this way when I was 35. I wasn't this way when I was 25.

1:43:28You know what I mean? Like, this is a rapid evolution that I became this much depth on all aspects of my life and business and way of living. all of this depth that I'm talking through, I developed and learned all of this at a rapid pace over the last like six years. Like I haven't been doing this my whole life. I discovered it, designed it and began to live it and have grown into this person over six years, you know.

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1:45:23So let me get this straight. So in fitness, you're basically doing all these things for your skeletal, but now it's done. So now what do you do? No, now I'm, once I got through basically, basically where I could eventually now I can test every muscle in my body and it turns on and off the way it's supposed to. Right, fire. Okay, so how do you, what's the work of? So now it's muscles under stress. Okay. Right, so like I'm still going back to old compensation patterns. Okay. Because, and I can test it immediately, I can actually feel it. Like if my scalene muscle fires hypertonic, I'll be like, ah, God, stop.

1:46:02Check my scalene. I can feel every muscle in my body that goes hypertonic. I can feel it inside the body, right? Which is another reason of like, you know, everybody always puts it on my doctor of like, you need to share this with people. And it's like, he can't replicate this. He's not like, I can tell him if my soleus just went hypertonic. People don't even know what a soleus is. You know what I mean? Never mind hypertonic. Have you heard of neurofit though? How you can put those electrodes on you and then like it fires your muscles as you work out? Yeah. So I'm basically doing a mini version of that.

1:46:34But instead of trying to time the firing, I'm basically disrupting the neurology of the muscle and then working it out. And today to give you an idea of how I like I use the vibrating plate and then had and then had like the neurology, the ARP wave on my core. and I just did calf raises because I just wanted to begin to, by being on the vibrating plate and having the arc wave on my core, it basically allows me to do calf raises and my body not go into compensation because I now need to build all of the different weak muscles. And right now my only goal is going from the toes to the knees to the hips to the core.

1:47:29I'm trying to build every muscle perfectly even where they all turn on and off with duress one at a time all the way up. And I'm just starting at the bottom and going up. And then I'll just probably do this for another six or eight months and then go get another MRI. Right. So it's like, and then when all those muscles are even, then I'll move on. And then, because that's, here's the crazy thing. I've been doing this for seven years. You know what I mean? So it's not like, I don't even, and like, and I felt crazy after like year three. You know what I mean? I just stopped talking to people because this idea that you're still going through this process of rebuilding your system seven years later seems crazy to people.

1:48:16But you have to realize in the grand scheme of things, I only have about an hour and an hour and a half a day to dedicate to this. Right. 4 % of the 4%. Yeah. And so it's like making a significant impact on this dysfunction that your body's evolved into over 40 years. You can't do by dabbling an hour a day, even though I have definitive, like quantifiable proof of my progression. and if I wanted to heal myself and get everything, I could accelerate it. If I dedicated like all day, every day for like six months, I could probably do it in a rapid amount of time. But I know that I'm making progression and getting healthier and healthier.

1:48:59And I, in my life plan and life strategy, I'm okay with dedicating a decade to rebuilding my body because I have this flawless body that not only, not only - If you do say so yourself. Yeah, well, yeah. Wait, look. I'm using it as a clip. Hey, look, look, look, look. Let me just say, from functioning only, you know what I'm saying? Because it still looks like a dad bump. No way. You're like tiny. He's four ounces soaking wet. And the idea, though, is not only do you feel amazing, you know everything works together, you now have a baseline for the rest of your life. You have for the rest of your life.

1:49:47So they'll never be all everything. Now I'm doing preventative medicine based off of knowing that I built the system completely flawless. I got into a car accident two days ago and, uh, yeah. And this is the beauty of my entire life system of like it hit, get, get into a car accident, first car accident in my life. Like, you know, shoot a photo of his car, shoot a video with him, his license and insurance, send it to the people that work for me. Go home. Someone comes and gets the car. I go get in the sauna and go do my day of all my work and everything. Don't even skip a beat. Now, I got a little bit of whiplash, but I could tell when my doctor showed up the next day, like upper traps, hypertonic, scalenes, hypertonic, like when I hit the neck, like in lower trap and rhomboids are all going right now.

1:50:37And then, because it was the whiplash, And then we worked those out for three days and whiplash is gone and like, that's how much I know the body versus like somebody being like, oh, they got whiplash. And then now they go to a chiropractor and be like, oh, my shoulder. Like I knew what it was, had him work on it. And we used all my, you know, I have like all these different tools and including ultrasound, you know, to heat it up and get it back. Yeah, like everything to kind of push it. Right. And all these tools and know what to use and when in order to get it to work. But again, it's that baseline of health, but understanding and knowledge.

1:51:17You know your body and everything. So I used to want to live to 104 or 105. And at 104, I wanted to get shot into space and spend my last year in space. And I wanted to explore the heavens with my own onboard telescope without the light pollution of Mother Earth. And then I would die in that spaceship. Now, then I had kids and got married and was like, well, I'm never doing that. I'm going to fire myself up in the sky with my kids and wife here. So then I decided, no, I'm not going to do that. But after reading the book, Ikigai, right, the Japanese guide to happiness and long life, there's a whole thing about super centurions in there.

1:52:01And I'm like, okay, I'm going to be a super centurion. What is that? Someone who lives beyond 110. So then my new goal was – Oh, right. Yeah. Yeah. So my new goal was 112. then as I began to like lock in on this time matrix of understanding hours and the value of hours and the value of hours as it relates to percentage and how I track all those and put value to them and and see how I live this beautifully balanced life and then I'm like well I wonder how many hours 112 years is well it was like you know 900 ,000 you know 989 and I'm like, okay, no, what's a million hours and a million hours is 114 years and 54 days.

1:52:43So I've decided now that my goal is to experience 1 million hours of life. Right. So I now have, um, I'm, you know, when I build it out, I build out all the years, all the days, all of the hours and what it will be, which will be 2088. So like I, when I look at how I build out my plans and I Even how I do my goals, I do them every quarter in their 5 and 10 and 15-year plans because the clearer I get, the further out I can see because I can share with my wife, hey, I'm going to work to here. This is when I'll be worth 1.6 billion. And then when the kids are between 11 and 15, I'm going to take five years off and I'm only going to work for about 10 or 15 % of my time instead of the 25 to 30 % of the time that I work now.

1:53:37and that I really want to spend the time traveling and showing them the world. And when they're old enough, but not old enough to where they want to completely do their own thing, like where we can have this time together. So even the intentionality of like what our lives look like together is how clear that I've gotten over the years by getting better and better at understanding myself and creating a more probable future on an ongoing basis. I took you too far. I took you too far. You did it. We're going deep down into too many things. How much time we got? What time is it? I'm like amazed by you.

1:54:14I don't want to tell you because you're going to be like, my optimized time is being wasted and sucked out of this. Yeah, look, we're - Well, how long has it even been? I don't want to even tell you. Yeah, we got a little bit. How long has it been? I don't know. It's been a - Oh my God. How do you expect this to be five minutes? It's literally impossible. I love that I would take you down another deep rabbit hole and then be like, we got to go. Yeah, see, yeah. I mean, there's so much here though. Okay, so then that's, what happens if you, I mean, God forbid, but if you get sick, like how can you, how do you opt, like how can you, if that happens, is there any kind of thing in place if you get cancer, God forbid, you know?

1:54:55Like what happens, like how, is there a way to kind of make sure you don't get that? Or is there a way to kind of make sure you don't get sick or to really find preventative? Like, are you in that full body scan every six months to make sure? Like, what are you doing to be healthy, sick-wise? Yeah, so, you know. No, so you don't get, you don't get, like, these diseases. Listen, I don't, I'm not, I don't really think about that. Sorry. Sorry what I'm saying. Hey, you want to think of, yeah, you want to get sick? Think about it all the time. No, no, no. Maybe you're right, but I'm saying you want to live for 114.

1:55:28Yeah, but again, to that point, the same way that like, you know, at 48, like I'm ready to start the process of doing the full body scans for everything like they do at Life Force and these different sort of executive programs that they do. Then I'm going to start doing that on a yearly basis, right? You've never done that kind of scan before? Not yet. Why? I'm surprised. Again, you got to think about it. I'm still living a happy, balanced life where I'm taking my kids to school. We're going doing adventures. I'm spending all my time with my wife and working all my companies and having fun. I'm eyeing things that I know I need to do and then continually adding them as I knock off other things.

1:56:13So when I think about something like that, it just requires another level of commitment, another commitment of time. And right now, the time that I allot outside of my family is where I work and where I do stuff that would require me traveling to San Diego to do the scan, right? Because they don't have one here. They do have one here. That's what I'm going today, actually. Oh, they do have one here? Then maybe I'll get your hookup and go to that one. Maybe I'll hook you up. But again, I'm on some wanting to do not just one, but all of them. Because I want to begin to understand like what is, how are they doing it?

1:56:50So I can begin to assess it myself. I just don't trust. I don't trust. I don't trust anybody's evaluation. I don't trust anybody's therapy. I'm looking for like understanding their insight, you know, and like, look, I, when I was trying to figure out what was going on with my dysfunction as I was going through the initial process, of like, I just want to fix my biomechanics and then was really beginning to learn the body and understanding like the Hackenberg curse. I went to one of the world renowned hip specialists. And so like they did an evaluation and then did a, an x-ray. And then he put up an x-ray of my hips and he looked me in the eyes and he said, listen to me, I do about 400 hip surgery a year.

1:57:37I have looked at 15 ,000 hips and you, my friend got some good looking hips. And I was like, Oh, you know, and, and then he suggested, Hey, the Hackingberg curse is exactly what your mom said. You have a structural short leg. And the only way that you could fix it is if you had bone extension and, and lengthen it, that is your only option. So you're either going to have to wear a lift for the rest of your life or whatever you need to ultimately manage it. But you have a structural um short leg and so for me i'm like Guy, you just laid me down on an x-ray machine. the muscles are all hypertonic, pulling the hip up and making it appear in an x-ray that you're shooting down on that it's shortened.

1:58:27It is not a structural short hip. And then I'm like, you don't even to even measure for a structural short leg, which is like, it's like literally like 0.001 % of the earth has it. You measure the two bones and you compare them. No. And so it was like but I just thought to myself wow like and I just said oh man that sucks I appreciate it you know I you know I didn't like you know try to debate this man's you know he's one of the most world-renowned hip surgeons in the world and I'm not gonna like debate like man that was the most insane misdiagnose of all time now if I would have went to him early on what would I have thought yeah I'm so depressed yeah I gotta get a lift I gotta get a lift I mean should I contemplate the surgery?

1:59:14Do I want to feel this achiness forever? But that's the problem with not like the goal not being to learn your body completely and understanding everything and using like information to give you insights for you to make the decision on your own body is the stuff that you've got to learn over time if you want to be truly healthy rather than keep going from thing to thing to thing, hoping they're going to be able to help you be healthy. Totally agree with you. What do you eat then? What kind of, what do you have like things, staples every day that you eat? And how do you automate your life so you have time to be doing all of these things?

1:59:54Like, I love the haircut. I heard you say that you'd go to like a fantastic Sam's and they would basically like pay for everybody's haircut. Therefore you can get, you can cut the line, but now you just have someone who comes to your house, which is much easier. Yeah. And again, it's a system of like, because here it is in a deeper layer. Okay. You know, I have a pretty simple haircut, but I would like to never have to think about it. So by just having someone come to the house once a week, it's just a tune up on the thing. And it doesn't matter if, oh, I got to go to an event the other night or I got to go do something.

2:00:26I never have to think about it. So it never enters the fray. It takes me 15 minutes each week. And now it reduces a bit of friction where in the past it'd be like, oh, I'm going out next week. I haven't had a chance. Like now I got to spend time to go. Yeah. It was efficient that I would drive the super cuts in a Ferrari and spend 200 to pay for everybody's cuts so I could go next. But it, all I was, I was still wasting all that time and energy and stress of like trying to be reactive rather than proactively creating a system. Right. And for me, then I do the same thing with meals and I just have the same salt and pepper chicken delivered, uh, to my, uh, house on an on ongoing basis every single day and then i have all the way is it good yeah i just have like a a food delivery service that does like an organic like you know free range chicken that does a good job uh cooking it then every day i have a shake and supplements um i just do like a little a friend of mine uh has a brand called creatures of habit oh my god of course i'm working with i'm dealing with him right now michael yeah you're friends with him yeah he's the best everyone Everyone loves this guy.

2:01:34Yeah, yeah, no. It'd be a similar conversation where it's like people saying, you got to talk to Rob. Same with him. He's an extraordinary man. But he's in the fitness world, so you would have a much. No, no, no. I'm working with him. I have a fund that I'm doing with Joe DeSanna from Spartan. You don't know. Okay. And so anyway, I'm very familiar. We have a lot of mutual friends. And he is, he needs, he's looking for some investment right now. Do you know about this? Maybe with your multi-millions of dollars, you can help him out. Well, you know, he knows as he was early stage and I still wouldn't invest with him because like I only co-find the businesses and fund the development.

2:02:17And he had already found investors, had a valuation and created the product. And, you know, I just told him, you know, he was devastated. And I'm like, hey, man, it's just I have a very disciplined approach and I just would not invest at this stage. Really? So you can't wait a second. So how do you do what you said? Because that was what I. So for me, it's like I co-find every business. OK. Or I'm there. Somebody comes to you and pitches you. You're not into it. No. And then it's like and then it has to be at a certain valuation. That's usually sub, you know, you know, depending on on exactly what it is, but in the million to two million range, because this is how I build every business.

2:02:55idea with somebody, then we co-find it together. Then I put up the first few hundred thousand to develop the product, then put up, you know, find strategics and put up the money to do the first, you know, million and a half to two million to launch it. And then if it works, then I'll put in the five million to grow it. Right. And then if it really works, I'll put in the 10 million for the growth round. Right. So basically I have complete control of the capital staging as I'm developing the business. So if it's not working, I will not invest in the later stages and will just maintain the equity.

2:03:33And if it's really not working, I will give it back to the founder. Because like if when they don't work, I am not going to sit here and grind it out with you. And I don't also need to worry about my capital because now it was proven that it didn't work. and you're going to get diluted and struggle so much, I will just give it back to you. And you can either put it out of business. Either way, I'm taking the loss. Or you can continue to run it, which a lot of people do. But I'm in the business of either winning or giving it back. I'm not in the business of hanging on to it and hoping it works one day.

2:04:11I'm building it with the intent of it working fast if it doesn't. Or it's clear that it may never work. I don't want to dedicate any more energy. But I also like, you know, it's painful because that person put their blood, sweat, and tears into it. We developed it together. I invested in it. We all believed in it and it doesn't work. That's life-changing and disruptive for an individual who has to basically start over a fight to survive. Right. Versus me where I get to go back to my, you know, my balanced, happy life. You know, ivory tower. My muscles are feeling so good right now. I know you're stressing.

2:04:50You know what I mean? Like biomechanics. Oh, man. It's like, I know you're stressing, bro, but I'm floating right now. So I – and one of the things is I just like to give it back to him. And even if you go on and it becomes this giant success, I know you would pay me back or give me my money. It hasn't happened yet. But it's a spiritual and energy thing for me that I continue to be super cautious about so that I never, I'm never in a place where I'm grinding it out with the sorrow of the person that I built something with because it didn't work. When it doesn't work, it doesn't work. Right. So if someone came to you with a concept to be a co-founder of it, that you'll do potentially, but you won't.

2:05:34Potentially. But not really. Does it have to be your idea? No, no, no, no. Other people's ideas all day, but most of like co-finding them together is really what I love to do the most. But I even, even then I put a stop on all new builds, um, this year, as I turned to building the philosophy out and building the software, because I want to then, you know, evolve my content into all machine mindset, design, automate, optimize, uh, uh, sort of, uh, content, the books and, and the software is what I want to focus on right now. Cause if I build that community to scale, then now I can create products and services for that community.

2:06:13So it ends up being a fully synergistic flywheel of community purpose and ultimately, you know, venture, right? With a much more, you know, easier, accelerated growth opportunity for the right ideas, right? So it's a more sophisticated looking out into the future way of looking at it. So I don't. So that's why I'm sorry. Creature of habit. Mr. Chernow, I'm sorry. I did not end up investing, but I love him and love the product. Yeah. So I use the product every day. So you actually like the product. I use the product every single day. And you still won't give him like a hundred grand or 50 ,000?

2:06:59Look, listen to me. I don't give a hundred. If I can't put in like millions, like I can't do it. Like if I don't think I can make like, you know, you know, 50 to 100 million, it's really hard for me to do. You know what I'm saying? Because it's not exciting to me. You know what I mean? And if I don't feel like I played a part in it, like. It's not interesting. Yeah. It's like, I want to put my stamp on it. I want, I want to believe in you when it was just an idea. Like, I don't want it to be developed and the product be done. I want to look into a person's soul, evaluate them, look at the idea, evaluate it, and then come up with a way of deciding that I believe in you and here's how we're going to help shape this and guide this and create this into a successful venture.

2:07:47I can't go through that process. Giving somebody$100 ,000 and that$100 ,000 becoming worth$2 or$3 million does not appeal to me in any way, shape, or form. So I do that with collagen. Another company I co-founded was Momentus, right? Which is another supplement company. Momentus, which one is that? It's another big one right now. I co-founded it with a kid who actually, his father was an investor in my professional skateboarding league. And he dropped out of Harvard to build a supplement company and I helped him develop it. Yeah. So, no, it's big. It's like the preeminent, like, the very best quality.

2:08:31It's just the highest, highest quality. Is it pharmaceutical grade? I mean, pharmaceutical is relative, but it's on that level, right? Where it's just every single one is certified. But what is it? Is it like an omega-3? Oh, no, it's everything. It's everything. Oh, the everything. Every single bit of supplement there is. So then I use the collagen and then all the supplements. And then I actually use an Elysium Omega, right? Elysium is the doctors that created the Omega called Matter, right? Where it's really about long-term brain health. It's actually NAD. They actually, True Niagen is a company that creates it.

2:09:07Elysium, they were in a situation. But they were getting the stuff from True Niagen. Yeah. And again, look, this is what I do on a daily basis, right? And then, so I have that shake around 10, except for on the days that I take my wife to a breakfast day. What do you have on breakfast? Right. And so for breakfast today, I had a scramble with chicken and ham and Swiss cheese and a salad. Nice. Where do you go? Which deli? I don't want to get like a whole thing. There's a deli right by my house that I go to all the time. Okay. And so, and then, but then I'll have my shake later in the day and my supplements.

2:09:47But I track even in my tracking today, I track like my readiness score, my sleep time, my sleep score. Then I track, did I get up to five? Did I brain train? Did I meditate? Did I get in the gym? Did I eat clean? Did I not drink? Did I take my supplements? Right. So it's like I track even like, like, I don't even want to like, you know, because you a big leap forward in my blood work was when I'm committed. to the supplements full time. And I take athletic greens in it at the same time. In the shake. So what do you put in the shake? And just almond milk. Almond milk. What was it you said? And then blueberries or blackberries, frozen blackberries.

2:10:32So it's got that nice little fruity taste. Right. So you have blackberries, almond milk. What's the kind of shake that you said? The athletic greens you said? Athletic greens, then the collagen, and then the creatures of habit now change to meal one. Yes, now change to meal one. right? Okay, so that's what you do for supplements. No dinner? Do you eat dinner most of the night? I usually eat dinner around like between four and five. And then if I don't have a date night that night, then I won't. I'll eat it like two, like have the chicken at like two. But I try to just eat in that window as much as I can.

2:11:11Wow. Okay. And then what else do you automate? Like other than the haircut, do you have a driver? Because there's no way you're wasting time driving a car. I do. Yes. And they're probably like, where the hell is he? Oh, no, he for sure. He for sure is like, he for sure is like. He's probably like, what's going on? Okay, what else do you optimize? Give me some, we didn't even get into your relationship because to me, people have no, like this guy should be, you should be teaching a course on relationships. We haven't even talked about that yet. Do you see why you have to come back? Yeah, look, the idea of teaching a course on a relationship makes me want to fall right asleep and die.

2:11:51You know what I mean? The idea of teaching a course, look, I'm not a teacher, right? But you know this instinctually then. But you want to know what it is? This is my format, right? Where I want to be an example. I want to be like, this is possible, right? And you can get to this level of happiness. You can have this type of relationship. You can learn everything about your life and money and master your reality. You can slow time down and control reality. I am a living example. I want to be the example, but I know I will never be a teacher, right? Because it's just not, I'm a creator where it's like, and I know even when I look at my life plan and everything that's structured, like from the short term, long term, I know that creating content, I'm doing three books, I'm building the software and doing about 200 pieces of content to go along with the 1680 episodes that I'm shooting over the next five years.

2:12:54And that will probably be it for me as it relates to content, because I know that I'm going to want to evolve into doing one-off projects, right? Like these much more finite, like let's go deep on creating something magical and do one thing at a time as opposed to these really long-term legacy building pieces of work that I know that I won't wanna do. And what will trip you out the most is like I'm transitioned in 2020 mentally from self-preservation to generational preservation, right? So now I'm like, I think every move that I make is, I think about it through the lens of how am I going to impact hundreds of years of Deerdex and people that come from our family, whether that's the design of my forever estates that I've been designing since 2015, that I will put into a trust and then pay rent to the trust that will build an endowment that will eventually be the money that operates the home where there can be family meetings there for hundreds of years, right?

2:14:04And have it dedicated to the family, but also be operational. These type of systems and ways of thinking way beyond and all the way down to, you know, having a book of every one of these quotes that I sent my wife every for 70 years before I die. That's part of what's possible in a relationship. Then we're going to get crushed into crystals. and then we're going to be in the front of the home and glimmering in a light where we're going to be part of the chandelier at the front of Forever Estates. Is that true? I'm thinking about it. I thought about that last week. Did you just go along with all this stuff?

2:14:40She does. She does. I'm way, way, way out there. And she's just like, yeah, whatever. Cool. Whatever you want to do. And look, the beauty of her is she has just slowly adopted by osmosis so many things. She sees the power of systems. She starts making, she starts building her own systems in her life. So, you know, I think, um, it's, it's like, I keep her so overly informed on everything. There's just not one thing that I'm doing that she does not have complete and total insight to. And then anytime there's any friction, you know, we build, um, we build a including like having a therapist come to the house every other week just to have neutral ground for things that like maybe we just just don't feel as comfortable talking about one-on-one and want to problem solve to have like somebody as as a voice and and to me you know on top of asking her to say how she feels every uh day zero to ten so i just have insight and kind of where her head's at in sort of how things are going.

2:15:53You know what I mean? Like, it's just all of this data that's only about us being balanced and happy, you know? And again, being in a state of joy as consistent as we can be, because that's where the happiness is found, you know? And you said you only spend 30 % or 35 % of your time working. No, way less, under 30. Under 30 %? So where do you spend the other 70 %? Well, you sleep, right? You sleep and then - How much of that sleep then? Yeah, that's about 29. 29. Okay, so now we're at 60 at the time. Then 10 % is about 10%. And these numbers might be off a little bit. 7 % to 10 % is on health, right?

2:16:34As it relates to meditating and brain training and gym and sauna and all these sort of different things. And then 14 is about the number with the wife. And then 14 is about the number for the kids, right? And it ends up being in the 30 % to 35 % with the kids, and then the 25 % to 30 % is work on any given month. And then depending on in the summer when we travel a lot and more vacation and do different things, that I work less. And I've been working a little bit more because by the grace of God, the wife started getting up at 4.30. so she needs to sleep longer than me so she's exhausted at like eight you know and like she if she's ready to go to bed at 8 30 i'm like oh i'm getting up at 3 30 then you know but if she wants to go out and stay later you know if like if i stayed out i wouldn't ever sleep past five but if i stay up past 10 uh i get up at five or if i go if i would go to bed at 9 30 i would get up at five like i still try to get that seven to seven and a half hour range because that's optimal for me uh but you know if we if she's super tired and we you know because all we're going to do is hang out and watch tv or you know right you know play a game or whatever it may be games you know like yahtzee is really uh something we love to play and i like gin rummy and make you you know and so and again it's it's it's this fluid sort of rhythm of balance where it's like in all these date nights day dates all this stuff picking up the kids having that time together like Like the family syncs and family organizations.

2:18:16Then on the weekends, we always do something with the kids and then the kids' activities. And then we also then have a full-time nanny in all the hours that the kids are awake. So it's two people that are there from 6.30 to 7 every single day. Two nannies or one nanny? One nanny per day, but covering at all times. So we then have absolute flexibility. even we have them on call when our kids are in school full-time so if one kid isn't going to school or gets sick or something happens that there's no it's always covered we never have to think about it right so that that sort of rhythm just ensures that like we never get high like disruptive through the kids or the kids activities and then I've never missed a pediatrician appointment if one of my kids got sick I would cancel the day and then go to go take them to the pediatrician all of that like i do not like compromise the needs of my family for work in any way shape or form right like if it's you know there may be a gray area here and there like where my like my wife wants to keep my son home from school and i got to go shoot that day and moving a shoot day is much more complex like i would be like let's wait till i'm done and go do it or do it tomorrow morning, depending on it, like measure it for its severity.

2:19:42You know, if it, and if it was like, this kid's really sick, then I would cancel it. But you know, I'm fluid with it the same way I'm fluid with her emotion and how she's feeling, you know, and, and changing my schedule. And if, and feeling like, no, I gotta, like, she's been gone for three days. And like, I, you know, in, in our rhythm and system, like I stay in this constant flow, she goes away for three days. She comes back to our rhythm and flow but because we're in our rhythm and flow she feels like i don't even care that she was gone so we we built into the system when she's gone and comes back then i clear the day that she comes back and we go see a movie go get dinner so that she feels like you know like i'm important important and excited to to be with her so again inside the rhythm and the flow in the system there was that disruption of her feeling every time she traveled because we just jump right back into the rhythm that she's being, just feels a certain way.

2:20:44I don't tell her she shouldn't feel that way. Right. I changed the system. And it's nothing for me to like know when she's traveling and then clear that day. Where's she going, by the way? I don't know. Like she does all types of like, you know, random different stuff. Oh, okay. But we are trailing. We need, we need, we're on episode three now. There's no, we're running out of camera. I know. It's been like two and a half hours. I told you, I wanted to warn you, Preet. I should have warned you before, but it kept you fascinated. Hey, we need to wrap it up because I do got to get back to the kids.

2:21:21I know, I got to go get my full body scan. Which time is your full body scan? I got to be there at three. Yeah, it's 2.15. I know, I know. But I didn't even get to, I feel like I didn't even get to ask you all the questions. But now I have your phone number. That's my fault because I'm a talker. You like to talk too, though. But like you're a good storyteller. And you go into, you really do go into the minutia of stuff, which I like really appreciate. And I keep the layers depending on. Who you're talking to. Yeah. You know what I mean? Like, like. You can read a room. Yeah. I read the room and like in some, you know, I was joking with my cousin where it's like, like I would be on a pot like where I'll bring people down, then pull them back up with the zingers because certain people like I can give you, I can bring you into the depth.

2:22:07But if, if we start talking too much about it, then they're like, this is too heavy. Well, I think the part with the body scan, not the body scan, the like all the biomechanics, I was riveted and all the health and fitness people will be riveted. Probably some people will probably fast forward that. I don't, I think it's amazing information though, but I think everything you've said to me is amazing. So you don't want to, okay, so you got to go to your, I mean, I don't even know how long it's been. Okay. So I am. Can you come back? I can't. No, I'm serious. Yeah. Yeah. You promise? Oh, yeah. Well, we would need to put some time between it.

2:22:41You know what I mean? Well, I'm not saying. Hey, this is what we'll do. This is what we'll do. Instead of like just. It must be tomorrow. Look, instead of doing like a freestyle into no man's land, like we should, you should just like send me like, hey, here's the five things I want to talk about. Then it could be like tight. and like then we'll stay within the structure rather than allowing me to go off in a moment. But there's so much about you. Like, I don't, I mean, that's why you need to have like an entire series about like, you know, just Rob's life. I'm not even joking. Yeah, yeah. And I'm not even joking.

2:23:15Yeah. Do you know that this podcast was called Game Changers and it was actually, you'll appreciate this. It was a TV show that I sold to NBC and it was based off of my idea of like creating a Cribs, but for entrepreneurs to kind of the day in the life. Like what do they eat every day? What do they drink every day? What are their productivity habits? What happened to it? So I sold it to them and it was like, it got lost in the weeds. So you never shot the pilot? We couldn't even, we couldn't agree. I wanted to have someone who was like a true serial, like I wanted to do like a Mark Cuban. They wanted to do like Kim Kardashian.

2:23:50I'm just giving an example. Like we were not agreeing and it was like, like me at the age, it was just forever. And I'm like, forget this. I'm just going to do it as a podcast. And that's what I did. But I still believe that's a great idea because I'm fascinated with people like you. And so many people are. That's why people actually care more about what's in the weeds versus these broad strokes. Because everyone hears about broad strokes. Everyone knows about the broad strokes. You know, like, yeah, I do infrared sauna. And I love sleep. And I love cold plunge. All right. You hear that everywhere, right?

2:24:24What else do you do? Like that's why when you went into that biomechanics, that whole thing to me, that's interesting because you don't hear that every day. But I want to say that's the rarity of it. But it's also for me why I'm trying to create a philosophy. Then that philosophy can be practiced through a software. And then all of the content that I create is how to learn and ideate and ideas to how to practice that philosophy that then by itself in a box lives forever. right like I want to create my think and grow rich my Wallace D Waddles the science of getting rich these books that were written in 1910 and 1928 that that are still relevant in in philosophy today like I want that's what I'm seeking to create and then beyond um the the the work itself then like the tools that you can actually apply it and then be known for your philosophy above all, which truly is a system to create a harmonious, high quality life that allows you to live that consistent joy, which truly is happiness.

2:25:39I want to know one thing that you can go home or go pick up your kid. What does your mom think of you or your family, your brothers or sisters? You got a brother or I have a sister and my mother. you know to give you to give you like some context on my mother's concept of paying a doctor to come to the house I just can't believe you still do it it's like it is and the fact that you like are not like even like getting like working out is such a waste of money it's such a waste of money so for her it's just it you're wasting money to to be a part of it and like even who she even created, she can't even fathom.

2:26:21You know what I mean? Like it's not even, there's no part of her that can relate to it. You know, even when I had millions and millions of dollars, she would be like, I just hope you have enough saved to go to college. You know what I'm saying? And this is like when I had like, you know, you know, like this isn't like Robin Big and MTV days where it's like, man, you've been a professional skateboarder for all these years. You have all these companies, like you, you know, you got multimillion dollar houses and driving Bentleys and, and like, I just hope you have enough to go to college, you know, college is, has sailed, you know, but I, you know, I'm, and then I look at, I look at my parents as, you know, they have, they are products of their environment and they created their systems and those systems they became bound by.

2:27:08And then there is no way that they can ever get out of them. They're just simply hunting pockets of joy because they'll never experience what it's like to feel consistent joy on an ongoing basis because of the way that they built and created their lives. And that's what I think most people do. And especially as you get older and you don't see a pathway to create happiness because it just doesn't make sense to you because you don't have a framework to follow. and you've got to begin to make progression towards it to begin to build the belief and grow it over time that allows you to get there and stay motivated and disciplined to achieve it but people just don't have the framework even if they are motivated that lasts a limited amount of time and that's why it's so important for me to push towards a clearly understandable philosophy and then the tools to be able to apply it to your life to ultimately just help people break the machine that is them, which is their dysfunctional system, and learn to redesign it and make it functional and harmonious and just be happy.

2:28:19Gosh, you're just unbelievable. You do not disappoint. I swear, you are everything and above and more. What I saw, read, heard, amazing. I'm seriously blown away by you. Thank you. Where do people find, okay, so I will wrap it up because God knows, it's like turning into the evening. No, but where do people find you who don't know how fabulous they are? Everything is Rob Dyrdek and the Dyrdek machine. That's it? That's it. That's it. Or just watch him on MTV at nauseam for 24 hours straight. Yeah, you can watch me on MTV. You'll be like, that's the guy I just listened to? You know, where it's like, oh, it's like he broke his ankle.

2:29:03I love it. Thank you so much. No, thank you for having me.