Episode 557: Kevin Trudeau: The Infamous Infomercial King On Prison, Media Empire & The “Price of Natural Cures"

23:23I go, I'm not a doctor. I'm not a radiologist, but I have eyes. It's deformed over on the left and it's not over on the right. You didn't misdiagnose me. How come you can't admit that the treatment I got cured it? They said, because I don't want to lose my license. That's what. And I thought if the medical community is hiding the truth about this treatment, what else are they hiding the truth about when it comes to natural ways to cure and prevent disease? So for the next 20, 30 years, just for my own self, I thought I'm going to research. This is before the internet. I'm going to travel around the world.

23:57I'm going to interview thousands of medical practitioners who are treating people and getting them cured without drugs and surgery for various amount of illnesses and find out what's working from real people in the field, like a journalist would do. I'm not a medical doctor. So I did that and I used a lot of things and I tested it. And a lot of it was, you know, snake oil and hocus pocus. And some of it, you know, was more antidotal and real. And some of it was real. But the book is so thick. How did you get so many things in there? Well, remember, I'm a memory expert. So I remembered everything.

24:30And I actually wrote the book. Like all my books, I write every single word. There's no editing. I wrote it. I sit down and I write the book first draft. And somebody says, that's impossible. I go, no, Mozart wrote his symphonies in one draft. So you're very unique. Yes. yes so you are i mean so because ever since you i mean there's been a lot of people who've been on infomercials and doing all this has anyone had the success that you've had ever no like how about like the one what's that guy's name with that gazelle oh that was tony little he's a good friend yeah tony little did a great job and actually the biggest infomercial company in the world was guthey renker of course i know them yeah bill bill guthey greg renker great great people.

25:15But did they ever sell as much as you? Yeah, their company did really, really well, but they had multiple people. They had Tony Robbins as one of their people. They had Victoria Principal. They had the Proactive. Proactive. Right, Proactive was huge. Yeah, Guthrie Ranker, it's the house that Proactive built, Guthrie Ranker, because that was their main thing. How much did they sell? Oh, billions. And they sold that for billions. And as soon as they sold the company, each one of them got their own private Gulfstream. Oh, did they really? Yeah, That proactive was crazy. That did crazy numbers. They did crazy numbers.

25:47And they're great people. And they're one of the white hats in the industry. In that industry, there were a lot of black hats, guys who are selling stuff that they, you know, here's an example. There was one guy who's got a product. What's his name? I want to know. I can't tell you the name. He's got this product. And he says, oh, yeah, we're going to sell this product. And I go, do you take this? He goes, this product ain't for taking. It's for selling. And that's a black hat. He goes, I'm just going to make a lot of money. and then... Is it a product that people actually take? Yeah, yeah. So they would sell garbage knowing that it's garbage.

26:21But would it be a supplement or what was it? There are people in the supplement business, people in the information business and so forth. But that's a small percentage. Most of the people out there marketing are selling something that they really believe is good. But I think today, specifically with the internet, there are more and more and more people. I saw an ad campaign that's running right now. And it's 100 % fake. They got Tom Cruise. They got Meryl Streep. They got Morgan Freeman saying that they take the product and they recommend this guy and it's all AI generated. Oh, yeah. I mean, it's not them.

26:57It's 100 % fraud. And the guys behind it don't live in America. They're offshore in a jurisdiction where they can't be extradited. And they're selling this supplement, which is a good supplement. but they're selling a supplement and the advertising is 100 % fraudulent. 100%. Because I called these people and I said, is this you? No, it's AI generated. It is not me. I do not use it. I don't recommend it. I don't know anything about it. And it's fraud. So there's a lot of that more and more. And there's nothing they can do about it? Well, the FTC should be doing something. But the problem is these people are offshore.

27:39Sure. So in terms of jurisdictional issues, it becomes, okay, we have limited resources. Who are we going to go after? We have to go after the low-hanging fruit. We have to go after people that we can actually get and collect money or, you know, prosecute. Why didn't you move to like the Bahamas or something? I don't like the humidity. Okay, well, where else could you have moved where you could have been like protected? No, I didn't care about being protected. It was more about doing the right thing.

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29:31Okay, so let me get this straight. I don't want to get my facts wrong, but you were in jail for almost 10. You got was, but you got like tax evasion, credit card fraud. What else did you get? Larceny. Yeah. No tax evasion. Was it? Yeah. No tax evasion. You know better than I do. Right. First off, I wasn't in jail. I was in prison. There's a difference. Oh, sorry. Jail is now that's for, that's for the guys who, you know, stick up, you know, stick up men at a liquor store. They go to jail. I went to prison. Federal. Federal prison, thank you very much. Very proud of that. Sorry about that. I was with Jesse Jackson Jr.

30:08I was with Jeff Skilling. I was with several other billionaires. Who else were you with? Oh, a lot of very, very, very... Tell me, but it's public knowledge. Very prominent celebrities. No, but my thing is, too, back in the 90s, I bounced a couple checks. They called that larceny. That was an error. Secondly, I applied for a credit card and didn't put accurate information on the credit card application. They call that credit card fraud. but that was nothing that was when i was 21 years old okay there's an old saying every saint has a past and every sinner a future so so okay so when i was 21 i bounced some checks made a mistake okay i gotcha i could have been smoking dope or you know did something and people would have said no problem you know he's 21 years old all right so that was nothing but the 10 years that I've spent in federal prison, I'm very proud of.

31:02Because I was not charged with a crime. I was charged with contempt of court. The judge ordered me to stop talking about the Natural Cures book. He said, stop reading from the book on TV. And I said, no. He said, you can't talk about the Weight Loss Cure book. You cannot read from the book. And I said, it's a First Amendment issue. He says, I'm gonna hold you in contempt of court. Please do. And he did. Now, what people don't know is when you're charged with contempt of court, a judge charged me. People didn't sue me. My customers loved me. The government didn't even sue me. The judge charged me with contempt of court for violating his order.

31:42The judge can put you in prison for up to life in prison. No one knows that. It's in the Constitution. And when I was arraigned, it's in the public record. He says, Mr. Trudeau, you do realize that I can sentence you up to life in prison? And I go, yes, I've read the constitution and I do realize that because I'm not saying I will give you a life in prison, but I'm telling you that I could give you up the life in prison. I say, I know that. And he goes, so with that in mind, if you plead guilty, I'll give you less than six months. I said, I didn't do anything wrong. I'm not going to plead guilty to something I didn't do.

32:18I didn't willfully disobey your order. I exercised my first amendment constitutional rights. He goes, well, I'm going to find you guilty 10 years. That's how it works. And people don't understand that. So I was charged with contempt of court. I was given the longest sentence in the history of America for contempt of court, which is not a felony and it's not even a misdemeanor. And I was imprisoned for eight and a half of those years. Sorry. Yeah. Eight and a half of the 10. I got off on good behavior. I was a model inmate. Thank you very much. Never got any incident reports. I never, never got any disciplinary actions.

32:51I was love that. I'll tell you a funny story about prison. So I'm in prison and I'm walking down the compound and the warden is coming this way. And the warden sees me and he goes, hey, Trudeau, you know, I've been in the Bureau of Prisons for 35 years. I've seen tens of thousands of inmates and I've never seen one who's actually happy to be here. He goes, except you. I go, well, look, I'm here. I can't change that. I can either be miserable, bitter, upset, angry, or I can be happy, but I'm still going to be here. I might as well be happy. I might as well take advantage of this time. I can do yoga.

33:25I can learn a foreign language. I can play bridge. I can exercise. I can meditate. I can relax. I can read great books and great literature. What's wrong with this? I am going to get out and I'll be better off, fully relaxed, fully rested. And I'm going to write a tremendous amount. So I wrote this amazing multi, uh, 2000 page course called the science a personal mastery course. Well, I was there because I had all the time in the world to do it, which I never would have had if I didn't do it before. And the book, Your Wish is Your Command. So I took full advantage of the opportunity at the point.

33:58Wow. Can I tell you something? I'm so happy to have you here. I was not expecting this. You are like, you are a very effervescent character. Well, I appreciate that. No, it's amazing. He's got a very, it's unbelievable. So you're here. So basically you're in prison prison it's prison federal prison yes you get your own room well again the universe works in unique ways remember this the universe or god the universe doesn't do things to us it does things for us so if we don't resist you know we always say it's a it's a blessing in disguise you've heard that phrase or we've heard the phrase someday we'll look back in this and laugh okay well and guess what?

34:41We always do. We always look back and laugh. Well, if that's true, why wait? Laugh now. So in the middle of a disaster, you know it's a blessing in disguise, so look for it and find it. John D. Rockefeller said, in every adversity is the seed of a greater benefit. All you have to do is find it. But what was a blessing in disguise? Didn't you see it as you lost? Yes, I know what you're going to say. It's all about perception. But you lost like eight and a half years of... Oh, I didn't lose eight and a half years at all. I gained eight and a half years to do exercise and yoga and meditate and read and write.

35:20I would have never had the time and the ability to focus and concentrate and relax on all those projects that I've been dying to do unless I was given the luxury of eight and a half years where I didn't have a single worry in the world. What was the schedule? What did you do in the morning till night? Well, you wake up, but they put the lights on at 530. We're in a dormitory, so there's no cells or anything. You're in a dormitory? You're in a dormitory. Yeah, it's just like college dormitories. You're in a college dormitory. Like a big room? Yeah, this is a federal prison camp. There were three buildings.

35:52There's three dormitories. Where is it? Two floors, Montgomery, Alabama, on the Air Force Base. So you wake up at 6 o 'clock. You can go down and have breakfast, or you can make breakfast in your cube. You get a cube, and you have a bunk bed, so you have a roommate. unless you don't want one and unless you talk to the counselor and he likes you and then they don't assign one to your room, which is incredibly rare. So I had two roommates while I was there, but the rest of the time I was allowed to have no roommate. And I had to bought a bunk. So it was, I had a very... Who was your roommate? Well, my first roommate was very interesting.

36:24When I first walked in, there was this African-American fellow and he's there standing and I'm coming in with my bag and I'm, I got a big smile on my face and I said, hi, I'm going to be your new roommate. I'm Kevin Trudeau. And this guy looks at me, this real nasty looking mean, you know, African-American fella who I didn't know has already been in prison 20 years for drugs and killings and all this stuff. And he was on the way out, but he didn't know that. He had started in a penitentiary that went to a medium and then hello. And then he was at the camp. But here's the funny thing. He called me a couple months ago.

37:01He tracked me down. Kevin, it's Sean, your roommate from Montgomery. Sean, how are you doing? He goes, you're not going to believe this. I can't believe I'm talking to you. He says, you changed my life. And I got to tell you, I go, how? He goes, the day you came into prison, you were smiling from ear to ear, walking down. And I thought, who is this guy? And you shook my hand with this big smile, introduce yourself. and then I asked you, how long is your sentence? And you said, only 10 years. He goes, I nearly fell off the chair. He goes, everybody else is crying. They got six months or a year.

37:35And you smile and go, I only got 10 years. And he goes, and I thought, this son of a gun, maybe I can learn something. And I read the books you recommended. I transferred to the other person, as you know, and then I got pardoned by President Biden because the new drug law would have meant he only got like, you know, two years instead of 25. He goes, I got instantly pardoned and I went home and now I'm a motivational speaker and I talked to him about having a positive attitude and your story is part of my speech. So you never know when you're going to positively impact somebody for the better. That is incredible.

38:15Yeah. Okay, go on. So who's your second roommate? So my second roommate was a fella. The place was being packed. It was filling up. So I get a call down to the office and I go, Kevin, it's filling up. You're going to get a roommate. We have buses coming in every Monday now. So you're going to be getting a roommate. But I got a guy coming in today who's about your age. How old are you, by the way? I'm 63. He goes, it's about your age, a little younger, but he's an accountant and he's only got a year. Do you want him? And I go, yes. He goes, instead of some guy who's a member of a gang or something like that, right?

38:49Yeah, exactly. Right. So I get this other guy, Steve Wakefield, who was a great, great guy. And he came in and I kind of gave him some advice. What was he in for? He was in for something to do with embezzlement. And he was one of the rare guys that said, I 100 % did it. I did it on purpose. I didn't think I was going to get caught. I had financial difficulties. I thought I could do this. I tried to cut corners. I made a huge mistake. It was an error in judgment. and I deserve what I got, and I'm glad I didn't get more, and I will never do it again. So this guy was one of those guys who really took it hard, but learned his lesson, and got on the straight and narrow, as we said, and took that error in his life and turned it into a positive.

39:38A lot of the guys were already planning their next caper as soon as they got out. They were? They were like, oh yeah, man, I only got, you know, two years. I killed this guy and that guy, I didn't get caught for this. And I used to bring in this heroin. This is the first time I got caught. He goes, I'm not going to get caught again. So, yeah, I'm already planning my next operation. So most of the guys were complete arch criminals and they were getting ready to go out there. And wow. And so wait a second. OK, so go. So what you wake up at six o 'clock and then what do you guys do? So everybody has a job and you can decide what type of job you want.

40:14Some guys like to go and cut lawns and get out in the fresh air and do landscaping all day long. Some guys would be bused into town and we would work in maybe some of the Air Force bases and clean rooms and do janitorial work at the Air Force base and come back via bus. How long is your day like that? Well, you start at 6.30 to 7 o 'clock and then you have to be back at 3 o 'clock because we have a 4 o 'clock count. Okay, but you're working then until 3. It's like a full day of work. It's a full day of work, yeah. Everybody has a full day of work. Okay. My job, I asked to work in the kitchen because I wanted to be involved in kitchen duty because I wanted to eat well.

40:52Yeah. So I thought I want to be in the kitchen. Wouldn't everybody want that job? Well, no, because most guys don't want to work in the kitchen because they don't want to like, you know, have to work in the dishroom, which is where you start. So I said, I want to work in the kitchen. They shoved me in the dishroom. Well, there's three other guys in the dishroom and they're all lazy. They don't want to work. So I tell them, I goes, you don't have to work. I'll do this myself. I go, this is a one man job, not a three man job. So I busted my butt and I thought I'm getting a lot of exercise and I'm, I'm having a good time and I'm figuring out systems.

41:20How can I do this faster and better and more efficient, you know, and I'm having a good time. It's like, this is cool. You know, I'm getting all dirty and sweaty and, you know, and I'm, so I took, I, I, that's how you have to embrace life. Right. So I, I'd work in the dishroom, but I want a different job. I want to work in the kosher kitchen. That way I get my own kitchen area. I got my kosher kitchen. They have a kosher, kitchen. At prison? Yes. Do they charge extra for that? No, no. But if you want to eat kosher, you have to be able to follow your religious dietary restrictions. So we had a lot of Jewish inmates that wanted to eat kosher.

41:53Some of the Muslim inmates wanted to eat halal so they could get on the kosher line as well. So I said, I want to work. You had a lot of Jewish people there? Yeah. Yeah. So I said, I want to work in the kosher kitchen so I have my own, you know, food. I can go there and cook my own food, which is what I did. So when I went in there, I cleaned up the whole place. I organized it, structured it. And I told the food service administrator, I go, look, I want to kind of come and go as I please. You know me, you know, nothing gets stolen out of there. I run a tight ship. Everything is clean. I do everything.

42:25He goes, yeah, I've never, yeah, I know we've never had anybody here like you. You know who used to have that job, by the way? Who? Kushner, you know? Jared Kushner's dad? His dad, Charlie, used to be at federal prison, Camp Montgomery, and he had that same job. No way. Yeah. So when I was there. He was at the kosher kitchen. Mr. Russell said, you know, you remind me of, I go, who? Charlie Kushner. And I says, get out of here. No kidding. He goes, yeah, he had your job. And he goes, but you're doing it better. I says, you're just saying that to butter me up. And he goes, no, I'm kidding. He says, you work hard.

42:58He goes, well, I'm younger than him. So I get a little more energy. Wow. How long was Kushner in there for? I'm not sure, but it was several years. Several, right? Yeah, several years. More than 10? No, no, no, no, no. When I say several, maybe three or four or five, something like that. Wow. So were they giving you like chicken and like - Yeah. So we had kosher chicken, kosher beef, kosher lamb. We had rice. And now you used to be able to get kosher bread sent in and we had - That's expensive too. Yeah. Well, you have to keep the kosher restriction. It has to have the OU on it. You know, Union of Warfare.

43:26I know. So I had to have all the things there. But it was great. So the point is everybody had a job. Both points, you ate really well. Yeah. So I made sure I had vegetables and fruits and salads and omelets. And, you know, I could make my own pasta. Was it the Four Seasons or a federal prison? Believe me, it's prison. I mean, I don't want people to think that it's this nice place. It isn't. I made the best of a situation. You know, I go fishing up in Canada. And we're in a little lodge. And it rains and you get wet and it's muddy. And we talk about how great it is. It ain't the Four Seasons. people go there and go, why do you say this is so great?

44:05This is miserable. We love it. Okay. Cause we'd like to fish and we make the best of that situation. And we, and we, and we embrace what we can't, you can't resist what is because what you resist is going to persist. Right. So you have to embrace it. You have to embrace it like a little kid. You know, a little kid says, I want to go, I want to go to the, to the horror movie. I want to go to the, you know, and ride the roller coaster. I want to go to the haunted house. I want to be scared. I go, why would you want to be frightened? Why are you going to pay money to be frightened? Or, remember this, I want to go to that movie because I want a good cry.

44:39You want a good cry. You come out of the English patient. Remember the English patient? And these two women are crying. And I go, are you okay? You ladies are okay? Yeah, the movie was so good. Oh, I'm so sad. I go, I'm confused. You said it's good, you're sad, you're crying. I don't get it. Yeah, you have to see it. I just loved it. It was so sad. Why do people love to feel terrible, but then when something in life happens, they don't want to embrace that emotion. Embrace it. Embrace life. That's what life is. So you can get excited one day and maybe you feel some pain and sorrow. Okay, embrace all the emotions.

45:13Don't resist them. That's a great, this is great life advice, to be honest. I mean, you lived it. So, okay, so now you're home from your kosher place. You don't want to be there. So I kind of go as I please. So I'd go down there for breakfast and I'd serve the guys breakfast. And then I'm free for the day until lunch. So what I did was I told the food service guy, I said, look, I need, it's a three-man job, but you don't have to hire three. Just hire one other guy. And I know the guy. And he's a direct marketing guy that, by the way, they do from the 70s, Frank Sarkona. Oh, my God. Are you serious?

45:44He wrote all the direct mail pieces. Yeah. It was terrible what happened to him. He did nothing wrong. He was selling chytosan, you know, which was a glucomannan, which was a glucomannan root. You take the glucomannan root, it kind of expands in the stomach and it makes you full. It's a great product. It's still sold today. So it was glucomannan and chytosan. Chytosan came from shellfish. So he sold this product and what they got him on, he had no customer complaints. 30 % of his customers bought more. That's how much they loved it. No customer complaints. but he called it the weight loss Institute of America corporation.

46:19That's the name of his company. That's the legal name of his company. And he put that on the letterhead of his direct mail piece. The government said that was misleading. You're making people think it's a government agency. He says, what's the name of my company? It's not misleading. It's the name here. That's I registered it with when I registered it. Nobody told me I couldn't register it, that it was going to be misleading. They allowed me to register you, the government allowed me to register it. And that's what I put on my letterhead. No, it's misleading. He got convicted of misleading. He got a 30 something million dollar restitution, which you couldn't pay and 20 years in prison.

46:56And the guy did nothing wrong, nothing wrong, nothing. So this poor guy was there. So I had him, um, yeah, so I had him be my assistant. We worked together. So I had, I'd go in the morning, serve breakfast. I'd go at lunch, serve lunch, go on dinner, serve dinner, because I had to eat anyway. And the rest of the time, I was free. So I'd exercise, shoot pool, play tennis, learned how to play bridge. You understand why this sounds like the Four Seasons or like a resort. Yeah, but believe me, there were a lot of people there who were miserable. I was lucky. I didn't have a wife. I've been a bachelor my whole life.

47:28I didn't have any children. I didn't have any financial responsibilities. But imagine if I had a wife and kids. Imagine how terrible it would have been. because now the breadwinner of the family is gone. They have to kind of fend for themselves. Well, you made so much money, though. They'd be fined forever. Well, it depends. Most of these guys get all their assets confiscated by the government. Did you get your assets confiscated? Even though I was not fined. I never got a fine. There was no restitution. They wiped out and they took everything away and they shut everything down. They sold everything off, 10 cents on the dollar and wiped me out.

48:01They took all your money. 100%. Even though you weren't technically... Correct. fined with anything. Correct. There was no fine and no restitution. Are they allowed to do that? The government can do anything they want. You know, I was with President Gorbachev. We were traveling together in Australia and we were on the plane. We had a private plane. We were flying. And we were talking about the KGB and how they influence all the media in the Soviet Union. And he said, and you know, the CIA influences all the media in America. If you don't know that you should, even though they're designated for international, that's not how it works.

48:37And we were laughing about the realities versus what people perceive to be true. And when I talked about our system of government and the legal system, and he said, he laughed like a fool. He said, you know, it's never what the law says. It's only what the judge says. And remember, the judge can say anything he wants. One federal judge can say anything because he's the guy with the gun. So if he says, take that person into custody, bailiff, you're taken into custody. Wow. You think you're presumed innocent. No. You look back at a lot of movies and they say this, they go, can you prove your innocence?

49:14Can you prove you're innocent? Can you prove you weren't there? Can you prove? Wait a minute. The government is supposed to prove you're guilty. You're supposed to be presumed innocent. But at the end of the day, in America today, we presume somebody is guilty if they're charged by the government. We presume that they're guilty. And then if they get acquitted, they got off. This is the mentality that people have. And this is very terrible. This is very wrong. But the point is the judge can do anything he wants and it doesn't matter what the law says. And you say, oh, well, you can appeal. You're going to appeal to three of his friends whose officers are right over there.

49:51You know, they They have lunch together and they golf together and they talk. And then you're going to appeal to the Supreme court. You know, the Supreme court has been around for a long time. They hear 70 cases a year. There's the same number of, of judges today as there was a hundred years ago. They're getting 70 ,000 applications to be heard. They only hear 70, a hundred years ago. They got a thousand applications to hear. You don't have a chance. You don't have a chance to appeal to the Supreme court today. Cause you just, they're not going to hear them. Did you not have a lawyer and attorney?

50:21I had the best. That didn't help. I spent tens of millions of dollars on legal. And it didn't make a difference? There was a guy in prison with me, a guy named Mike. He was a CFO, chief financial officer, of a major Fortune 5 company. They had insurance. He did nothing wrong. When he did his financials, he conservatively gave the numbers low. And they said that was financial fraud. He didn't jack the numbers up. He was conservative. They spent$40 million on his defense and he was convicted and they ran out of money. Wow. Because the government has unlimited resources. So his defense costs$40 million and an insurance company maxed out.

51:08He was convicted, got a 10 year sentence. He appealed. They lost the appeal. Supreme court didn't hear the case. Same, same thing with me. So I had the best lawyers from Jenner and Block, Winston and Strawn. These are the biggest in the world, you know, the best lawyers, cost a fortune. And they put on a great, great thing. But the judge said, I'm not even reading your briefs. I'm just whatever the government wants. It's just contempt of court. Yeah, whatever the government says, I'm agreeing with. I'm not even going to read your briefs, Mr. Trudeau. I mean, it was really nutty. It was really nutty.

51:40But look, at the end of the day, it doesn't matter. Yesterday is a cancel check. True. But like, how much money did you have that they took away? Well, they took everything away. How much was there? Was it like$200 million,$500 million,$2 million,$10? Well, my balance sheet, my assets, my financial statements estimated about$300 million in assets at the time. But we were highly leveraged. We weren't very liquid. So we didn't have, you know, I couldn't write a check for$37 million at the time because we had enterprises around the world that we were financing. So we were financed and leveraged, but, you know, we had assets of about$300 million.

52:17So, okay, we could liquidate. It'll take a couple years. You know, that's how you have to do that. But they didn't want anything to do with that. They wanted to take everything over, shut everything down, and wipe it out. Because remember, this was about a guy who was exposing the drug companies and the government and the media. So what does the government do? What's their modus operandi? Number one, you discredit the person. Just look around today. Anytime a person is saying something, whether it's RFK or whether it's this guy or that guy, whether you believe them or not, it doesn't make a difference.

52:49If they're saying something that has a potential negative financial impact on somebody in the big sphere there, that person is violently attacked and the attempt is always discredit, discredit, discredit. If that doesn't work, then you wipe them out financially. and usually do that by lawsuits because they can't handle the bad publicity. Their businesses crumble or they can't handle the litigation. So they have to capitulate, okay? And the third thing they do is put the guy in prison because now we can't talk anymore. So they've tried the first two with me. It just didn't work. Every time they tried to crucify me on TV, I got bigger.

53:30I was on the Today Show with Matt Lauer and Matt Lauer says, Kevin, listen, sell a lot of books. You know that Matt Lauer's been canceled, right? Yeah, yeah. Because you've been in jail. I wasn't sure. Yeah, yeah, yeah, yeah. I knew about the scandal and everything like that. But back then he was - I know, but back then. I wasn't sure if you knew. Katie Couric was there. Because you had TV back there, right? Yeah, we had tons of TV. Yeah, you did. Yeah, so when I was on the Today Show, Matt says, listen, sell a lot of books, but don't mention or bash the drug companies. They're our biggest sponsor.

54:02And that was it. So I don't remember the first question Matt asked me, But I remember what I said. I said, look, I don't care about the question you just asked me. What's important is why did you just tell me two minutes ago over there? Don't talk about the drug companies, Kevin, because they're our biggest sponsors. That's the problem. You are being controlled by the drug companies. And everything that comes out of your mouth is what the drug companies want. And you won't say something to your companies. And that's why the American public is not getting the truth. Because the sponsors, the drug companies, are controlling the media.

54:32I mean, you can see he wanted to strangle me. I'm absolutely crucifying. And then they would, you know what they crucified me about, by the way? What? He says, you said that talcum powder causes cancer. That's a lie. We know it's safe. Well, guess what we know today? Talcum powder causes cancer. That's right. Right? And it was one after the other, after the other. What are the other ones that you put in the book? I talked about red dye that's in the food. I says, this is causing all types of health problems. Now it's eliminated. The FDA has finally danned it like every other country in the world.

55:05I thought, well, fluoride in the water, one of the only countries in the world that allows fluoride in the water. Well, you've got to follow the science. Well, the science in every other country in the world says that fluoride is a deadly poison and you shouldn't be drinking it. And this was all in the book. Yeah, and that's what's all in the book. So everything that he crucified me on today we know is true. Name me other ones. I want to Google ChatGPT this myself. I'm curious because I bet you there's been a lot. Like it's been, what, 25 years? 25 years, yeah. shows I have a big file called the Kevin was right file.

55:36You do? I do. Where is that file? I got it back at the office. We got to type it up. I just keep scribbling stuff and throwing it in there. Yeah. Because what was in the natural cures book in the natural cures book that today we know is true. Well, here's another one, rebounding. John Stossel crucified me for that. They did an expose and he was jumping up. And Kevin Trudeau says jumping up on a rebounder is good for your health. That's a lie. I mean, he goes, Kevin Trudeau is the biggest liar in America. He says that jumping up and down on a rebounder is good for your health. I go, guess what we know now?

56:21It's one of the best exercises on the planet. Al Carter wrote the book, The Miracle of Rebound Exercise. Okay, this is what it says here. The stuff that Kevin Trudeau got right was ultra-processed food is making us sick. That's right. Big pharma's profit motive influences what gets studied and suppressed. Yeah. Ding, ding, ding, ding, ding. Don't drink tap water. Ding, ding, ding, ding, ding. Avoid sunscreen. Ding, ding, ding, ding, ding. That's controversial. Critics call this flat out wrong. But today, there's a serious growing body of research on the dangers of certain chemical sunscreen ingredients.

56:56The importance of vitamin D and the overcorrection of set avoidance culture. Not settled silence, but no longer fringe. Okay. Organic food matters. You said that. He pushed hard on pesticides and chemicals in food. Today, the research on glyphosate, pesticide residue, and endocrine disruptors are validated a lot of the underlying research. Ding, ding, ding, ding, ding, ding, ding, ding. The other one, gut health as the foundation of overall health. He was talking about this before it was a multi-billion dollar industry. Ding, ding, ding, ding, ding, ding. Stress and emotional state drives physical illness.

57:32He said this loudly today. Psychonumerary immunology is an entire field. Ding, ding, ding, ding, ding. Okay. Now, the stuff that was genuinely dangerous or wrong. Are you ready? Yes, and I will challenge them. Okay. He claimed animals in the wild virtually never get sick. The vaccine should be stopped. Well, that's still kind of... I didn't say vaccine should be stopped. I mean, that's also fringe. Yeah, but the vaccine statement I said in there is, look, vaccinations are good, but don't take 45 of them at one time when you're two years old. I'm not 100 % with them. That sunblock causes cancer and that oral chelation cures heart disease.

58:14These range from incorrect to actually dangerous. Is it, though, dangerous? I mean, the truth is, sunblock, there's a whole thing about that. Of course it is. We know that. And then the oral chelation, how does that, what's that about? Yeah, intravenous chelation or oral chelation products are being used. Dr. Pompa is a huge proponent, and he's all over the place now. Is he, Jim? No, but he's proving that when you chelate, which is claw, pull out the heavy metals. Yeah, that's good. It absolutely is. Yeah, I know. I think that's why this is not right. Not now. They're a little off there. They're a little off.

58:49That's why I don't understand. That's in the Kevin was right file. I got enough documents. That should be in the Kevin is right file. Yeah. Okay. Also, he claimed there were natural cures for cancer, AIDS, herpes, MS, muscular dystrophy, all being deliberately hidden. No credible evidence supports these claims. The bottom line, framing for your... Okay. This is for my episode because they know it's me talking. Was Kevin Trudeau right? So you kind of were right on a lot of things. Well, most of them clearly, without even question, I was right. And some of the last ones are still debatable. They're still fringe.

59:26Still fringe and debatable, but there's more belief that they're true today than they were when I first started with them. I was going to say also, okay, so this is the part I'm curious. He claimed there were natural cures for cancer. What's a natural cure for cancer or AIDS? Well, what I talked about in the book really was you can't cure a symptom. You have to actually stop the cause. So, for example, the guy comes to the doctor and he says, Doctor, every time I hit my foot with a hammer, it hurts. What's the cure? Don't hit your foot with a hammer. Thank you very much. But you come to my office and have cancer, right?

59:59And so the question is, what is causing your body cells to go insane? Okay. So what have you put in your body? Are you taking Botox? Do you have breast implants? Do you take Juvederm? Are you eating residue-laced foods? Okay. So let's look at all the things. You have to find out what the cause is and then address the cause. Is that what you said in the book? I don't remember. Yes, that's exactly what I said. So even though I use the word cure, but at the end of the day, it's like there are certain things that you always have to go and find what is the cause? What's the reason that's occurring?

1:00:31And then if you handle and address the cause, now you're, quote, cured. We're not addressing the symptom. Any more Kevin was correct about, because that's kind of crazy, right? Because this was like 20. 20 years ago, 2005, that book came out. Natural Cures, 2005. See that, okay, hold on. He called out eggs were considered very bad because of high cholesterol. No, I didn't say that. No, I know. Now research suggests they are not bad at all. Did you say that they were good? Yeah. What I said was people are afraid of the yolk. They want to eat egg whites, and that's idiotic. The egg is a perfect food because in the yolk you have the lecithin.

1:01:16Yes, you were right. Exactly, I was right. That's so interesting. There's a ton of them in there, and they go on and on and on. Okay, then why does it say this? It says, how did you exploit legitimate fears to sell them things and subscriptions? Those are all like, okay, so what were the subscriptions that you were selling? First off, that line comes directly out of the press release from the Federal Trade Commission. Really? That line comes directly out of the press release. No way. Yeah, so that's so Chad GPT took exactly what the government said. So there was a subscription because the book Natural Cures was a book.

1:01:55But I told people in the book, look, there are new things coming out all the time. Were you selling any products? No, no. And I told people, I don't sell product. That's the whole point. So you weren't selling any supplements? Nor did I take any advertising. So in the book, when I said, hey, this is a product that I take, I'm not an affiliate, so I didn't get a commission on it. I mean, there were people that made fortunes. And I said, Kevin, can I give you some type of compensation? And I said, no, that'll ruin my credibility. I don't want the money. You keep the money. I want people to get it.

1:02:27So what I did was I had a website called naturalcures.com, which I still own now. And we had back then a paper newsletter that went out every month. So the subscription was, buy the newsletter and I'll give you updates on what's the newest development. We don't take any advertising and I don't sell any supplements and nor am I affiliate. So if I in the newsletter say, hey, I found this product, you know, garden of life or whatever, or, you know, balance of nature, and it's really good, I take it. Here's the link. I don't get a commission on it. Everybody else does. I didn't take a commission. I said I refuse to take a commission and I refuse to take any advertising for products because then I want to be more like consumer reports where we don't, we're not influenced by the advertising.

1:03:12Right, right, right. Hold on a second. So let's go to the weight loss book. Yeah. Okay, hold on. I'm going to do this now. How about the weight loss cures book? This is fun. God, I'm happy you're here. This is really, you're great. And we haven't even talked about what's in the Your Wish is Your Command book. I know. This is more interesting, no offense. We're going down memory lane here. I know, the central, because that's what people want to know. I mean, anybody who listens to this, either people won't know because they're too young to know, or they're going to be my age and they're going to be like, oh my gosh, I totally remember him.

1:03:53and they want to know what happened to you. They want to know what happened to the book or if the book is legit still. These are all the things. And if you can tell people, if you can satisfy someone's curiosity and get them to like you again, then they'll be more interested in your book. But if they don't like you or they don't trust you, they're not going to care about your book. You know this. You're the marketing guru. I don't have to tell you any of this stuff, right? I like hearing it from you, though. You say it much better. Okay, well, thank you. But that is the truth, right? Now I'm more interested in this book because I'm clearing up all of these things.

1:04:25And I would be remiss if I didn't ask you this. I know I'm going to do a story with you after we do this podcast. I'm like, oh my God, blah, blah, blah. I'm here with who, you know. And the first question that people are going to ask me, like, oh my God, whatever happened to him? Isn't he this? Because people will, I'm sure, know what's going on with you, right? And you've been a delight. So either you're very charming. I did read that you're very charming though. Well, I appreciate that. It's true. It's like, well, that's how you made all this. Listen, I can promise you 99 % of people who are trying to sell on an infomercial are not going to be selling how much you sold because it's a personality-driven thing.

1:05:04People obviously liked you, right? They believed you. You were enthusiastic. You had a lot of passion. People gravitate to that. Well, there's two things I think people need to consider, especially if they're in business. But are you genuine and are you authentic? And if you look at... Isn't it the same thing? They are a little different. hmm tell me when when you are reading a script that the marketing people yes totally agree okay you're not authentic although you can be genuine because you genuinely want to help somebody but you're not authentic so one of the things that is unique and people should really learn to do this better but not even worry so much about being perfect just be genuine and authentic there's no script here and every single infomercial I've done, people say, oh, you're charming.

1:05:57No, I'm authentic and genuine. I mean, that's at the end of the day. I'm not trying to pull the wool over your eyes. And I'm telling you what it is. I mean, even when, for example, we have a high priced item that I'm recommending, people can't believe what I say that when I say this, by the way, don't put yourself under any financial pressure. Don't use your credit card. If you can't afford it, don't do this. Do not put yourself up. And all the other guys who are selling, you know, big ticket seminars going, no, that's not how you sell it. You have to sell it this way. And that way I go, no, you're screwing people.

1:06:27You're, you're putting them, you're getting them at a point where they're, they want to do it. And then they're, they're overextending themselves financially. That's not what you should be doing to that person. You should get that person pissed off that they don't have the money to buy it and then start making it so they can come to you and then pay for it in cash, you know, do right by the person. And sometimes we don't even take people's money. If they say, oh, I want to buy your apprentice program or something. I go, what's your financial condition? You know, we don't want your... Well, I want to know about that.

1:06:54Wait, hold on. I'm looking at this. That makes sense. Okay. I'm looking at what you did for the weight loss cures. Yeah. Okay. Detoxification and liver health matter for weight. Yes. Interesting. Weight loss without addressing the underlying hormonal and metabolic dysfunction. Yes. Yes. These are all true. I was right there. Okay. Cutting out processed food, sugar, and artificial ingredients is essential. Again, very true. Yeah. And the hypothalamus controls weight, not just calories. His central argument was that the hippothalamus regulates hunger and metabolism and that resetting it is key to permanent weight loss.

1:07:28Not just eating less. This is now mainstream endocrinology. And back then it was heresy. He's a witch. It is the entire scientific basis of the GLP-1 drug revolution. Which is why I got crucified in this particular book because I knew in advance that the GLP-1 was coming. And so when I was talking about the HCG protocol invented by Dr. Simeons, not me, I did the protocol. I lost 45 pounds in 45 days. It's all documented by using the HCG protocol, but not only weight, I lost mostly fat as opposed to muscle. My appetite was completely regulated. I was no longer - By doing what? The HCG protocol, which is the Dr.

1:08:15Simeons protocol. And that's what I talked about in the book. But that handled better than the GLP-1s because it resets the body set point. Okay. What is it though? Tell me. You take a hormone-like substance called HCG, which is... Where did you get it? Well, back then you had to go to a doctor and get a prescription. It was not for weight loss. What was it for? It was for different types of issues, sometimes increasing male testosterone. But what HCG is... Oh, that's not hormone growth. No, no, no, it's on HCG. That's hormone growth. Growth hormone. Growth hormone. HCG is the substance that the female body releases when you're pregnant.

1:08:55Because remember in the old days, a woman would go get a blood test and then to see if she was pregnant, and the doctor would say, the rabbit died. Do you remember this? No. Okay, well, that's how a woman— Not that old. Okay, well, that's how a woman would know. I watch old movies. I'm not that old either, but I watched old movies. but when the woman would go to the doctor, he would take a blood test and then inject the blood into the rabbit and if the rabbit died, that means she was pregnant. The reason the rabbit died is there was HCG in the blood. So that's how they determine whether you're pregnant.

1:09:25The HCG is released in the blood so that the body will release from the brown fat cells calories. So when you're pregnant, the HCG tells your body as a woman, you can now release the brown fat cells into the blood to feed the fetus that's what it does brown fat is what women can't lose and guys can't lose you can't get rid of it you can't get rid of it hcg is the only way to get rid of it it actually looks like you've had liposuction after you do the hcg because the brown fat so if i went to a doctor and said hey i need some hcg you can do it online now you can actually get it online you get a little vial you mix it up but it It is a little bit of a challenging protocol to do.

1:10:11But what I said, because you have to buy the HCG. You have to mix it properly. You have to get it into an injection. You can't do it sub-Q. You have to do it intramuscular. You have to take it every single day, even though it's only a small 125 units of the HCG. You take it daily. And you have to do a very specific diet with no fat, very specific calorie. Okay, so people, don't be doing this, please. It's a little bit of a thing. It's a thing. But you did tell people to do it in the book. I told people this is what I did. This is what I did. This is what Dr. Simeon's wrote about in his book, Pounds and Inches.

1:10:49This is why it works. This is how it works. And this is something you should consider. So why are people not doing it? And there were clinics all over the country that actually did it. Oh, okay. Well then. So there were clinics all over the place. And still today there are clinics doing it and there's online resources because it works. but for a lot of people they find it challenging or at least daunting when they look at the protocol the reason i got in trouble for the book here's what i did i said i did it and i found it easy and i said in the book i did this and surprisingly i found it easy right yeah okay the government said we don't think it's easy and my argument was your honor did you actually do the HCG protocol?

1:11:31No. Well, how do you know if it's easy or not? Yeah, what do you say? I go, if you didn't do it, how do you know? Of course, he doesn't say anything. I says, and if you did it, maybe you would find it hard and maybe I would find it easy. It's subjective. Hey, I just talked to a guy, by the way, who went skydiving and you already told me it's easy. I got into a plane to go skydiving and guess what? I didn't jump out of the plane because I found it hard. So is it hard or is it easy? It's subjective, your honor. Yeah. Put him in prison. Put him in prison. 10 years. That's literally what happened to you.

1:12:09That's what happened. I'm arguing with the judge. Put him in prison. Bailiff, take him away. The marshal said that he's the most liberal judge in the whole building. What did you do to piss him off? Oh my God. And the marshal said, I got your book, by the way, we're big fans. I go, well, can I get like a sandwich or something before they haul me away? He goes, yeah, yeah, yeah. Let me. Oh my God. This is hilarious. You are such a kick. You are hilarious. You really are. So, okay. So that's what happened in the book. So you did it and blah, blah, blah. So people could still do that if they find it online.

1:12:49And look, at the end of the day, I got probably a hundred thousand and comments that came in from saying, I did the HCG protocol. Kevin, it was easy. It was fun. I lost 30 pounds in 30 days. Can they gain it right back though? No, no. When you do, if you have to do it right, because you have to do the protocol, then you have to do a six weeks maintenance and then it resets the set point. Then basically the issue is, you're not - Are you looking it up right now, Ed? You're just not, you're not hungry again. But look, you have to do it properly. How come nobody's talking about that? You got it because it's easier to just inject this GLP-1 and not do anything.

1:13:21It's easier, right? That's easier to just do the... It's the same thing, but one requires a diet and timing. One requires a diet and it's a little bit... Does it hurt more? It doesn't hurt at all. You said it goes intramuscular. Yeah, it's intramuscular, but the needle is so thin it doesn't hurt at all. Okay, so it doesn't take away your appetite completely. It does take away mostly, but again, it's a protocol that has to be done properly the first time. Like anything else. You gain weight back with GLP-1s. Yeah, I mean, that's for sure you're going to gain it back. Yeah, that's for sure. I mean, that evidence is pretty clear.

1:13:58Once you stop taking that, it's automatically going to come back. At least with HCG, if you do the protocol completely and properly, it'll take years for it to come back. I mean, that's if you do everything wrong. Really? How long does it take, though, to get activated in your body? Just two days. So you do the protocol for a maximum of six weeks, which is 45 days. So you could lose up to 45 pounds, up to a pound a day. Women use a little bit less than that. And no muscle mass? Very slight. And we know this when you test. The best way to test the muscle is to do the submersion test. That way you can really test the fat versus the muscle.

1:14:39So you lose a little bit of muscle, but it's mostly brown fat. And you see this in the way the body is re-sculpted and re-shaped. Really? Yeah. The studies are really impressive. And the one thing the government did say, by the way, which is a big feather in my cap, they said, look, we're not saying the protocol doesn't work. It absolutely works. They said it. We concede that the Dr. Simeon's HCG... You said it was easy. But because you said it was easy, 10 years. I mean... Throw him in a hole. That is remarkable, isn't it? It was remarkable.

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1:16:46Is federal prison that you are at, was it considered low, medium, high, medium you said? I started at MCC Chicago, which is the Metropolitan Correctional Center, which is a madhouse. You have people doing triple life sentences, murderers, all types of crazy, terrible, horrible people. So that's where I started. I saw a couple stabbings and a couple fights. You weren't scared? I'm there. What am I going to do? Nothing's going to happen. Be happy, apparently. Yeah, it's okay. And then I got shackled up, you know, handcuffs. I'm such an arch criminal here. I'm contempt of court. Yes. And I'm shackled up next to the guy who killed two guards in this last prison.

1:17:23I go, really? Really? You're putting me in the same cell with the guy who killed two people in the last? And I'm here for contempt of court because I said the word easy. So I'm shackled up and I'm in my paper pants and my paper t-shirt. I'm on a tarmac at O 'Hare Airport. It's freezing cold. I mean freezing. And they got us standing on the tarmac. We have paper shoes, paper pants, and a paper shirt, short sleeve. And we're shackled up with our hands around our waist and our feet. And we're standing outside in the freezing bitter cold in Chicago where all of the marshals are in parkers with their shotguns and they got scarves and gloves on.

1:18:05And of course, luckily I had studied yoga and pranayama, which is breathing. And I knew what's called the breath of fire. So you can generate huge amounts of body heat, you know, yogis and, and, and different monks in the East and the Himalayas would sit and melt the snow all around them because they could generate so much body heat. So I started doing this because I didn't want to freeze and so i'm sweating on this and all these other guys are shivering and going i'm so cold and the marshall's looking at me going trudeau you're weird yeah really yeah i go i'm not i'm not cold i might be weird but i'm not cold you're not cold i'm not cold exactly holy moly okay now we can talk about how case you get out of jail in what 2022 2021 yeah Oh, 2021.

1:18:54And it was prison, remember? Yeah, prison. Sorry, sorry, sorry. You're right. Prison. First thing, easy. And then, so, do you have any money at this point? No, zero. The government still said I owed them money. $32 million. They said$37 million is where it started. Oh, now they're down to 32. Now, here's the thing. This is the best part. Okay. So, I go to court and a judge says, are you hiding money? I go, I just spent 10 years in prison. If I was hiding money, wouldn't I just write you a check instead of spending 10 years in prison? Are you insane? I go, look. Oh, they gave you that option? Yeah, yeah.

1:19:31They said you can pay$32 million? Yeah,$37 million. And then I don't have to go to prison. I go, I don't have 30. I go, I have my companies. It'll take two years for me to write the check. I have to basically liquidate some things. It's going to take a couple years. I can put you on a payment plan here, and I'll get it paid off in a couple years. We're just not that liquid at the present time. You caught me five years ago. It was different. But, you know, I made big investments, capital expenditures and companies and different assets around the globe. So our companies just aren't liquid that much.

1:20:02I mean, General Motors wasn't liquid. They couldn't even make their payroll at one point. Wow. So they gave you the option. They said if you pay$37 million, you don't have to go to jail at all. Correct. Correct. So that was what the judge said. And I said, look, if I had the money, I don't want to go to prison. So you didn't have the money. No. I said, I got the assets. It's just going to take a little time. They wouldn't let you do that. No, because it wasn't about the money. Yeah. It was about discrediting somebody who's a critic. But why didn't you work on releasing those funds while you're in jail and get out at least?

1:20:35Because they assigned a receiver to take over everything and just liquidate it all. So I didn't have the choice. Oh, you didn't have it. So when they put me in prison, they basically just confiscated everything, wiped everything out, sold things two cents on the dollar. I mean, it was. Ten cents. 10 cents, 2 cents, 2 cents in some cases. 2 cents? It was absolutely horrific. We took a$150 million asset that they sold for a million dollars. Wow. It was just ridiculous. And then the receiver took 80 % of the money. What do you mean? The receiver collected the money and goes, well, our fees. Oh, really?

1:21:11He took 80 % of it. I mean, it was just a... This is crazy. It was like criminal. So I come out, I got nothing. 21. 2021. Yeah, 2021. I go to the court and the judge says, are you holding any money? I says, I get it. Are you insane, Your Honor? I mean, if I had the money, why would I spend 10 years in prison? I go, you appointed the world's greatest receiver and the world's best forensic accountant, who you said, and the FTC, the government, could find any asset that I had hidden, but they didn't. and the judge says well the reason they couldn't find it is so you didn't tell them where it is are you serious i said excuse me i go they can find pablo escobar's hidden money they can find drug lords they can find but they couldn't find i must be the greatest asset hider in the history of mankind for them the greatest forensic accountants not to find the nickel in the fact that if i had the how much do you think i have hidden at least 300 million i goes and why wouldn't I write a check for 37?

1:22:15It makes no sense. So I said to him, I said, your honor, do I still even owe money? Because nobody's asking for a refund. What's the money for? You said to give you the money, you hold it. And if anybody wants a refund from the book, then you would give it to them. And anything left would come back to me anyway. It's been 20 years since the book has come out. No one wants a refund. Nobody's asking for a refund. As a matter of fact, they're all writing saying they don't want a refund. They love the book. They lost weight. It was easy. I got a hundred thousand letters. I go, how much money do I owe?

1:22:46And he said, I'm not going to tell you. I swear to God, it's in the record. And he jumps up, he jumps, he had had a cane. He jumped up out of the, out of the chair and almost falls down to run off the bench and get back to chambers. And I go, you're on it. He didn't answer the question. He's hobbling around, like running away. And I'm looking at how can I, you won't even tell me if I owe money. And if so, how much? So then what happens to you? So we kept negotiating and stuff. But here's the miracle of miracles. Finally, one day he calls us into court. We don't know why. It's a big mystery. Where are you now?

1:23:21I'm in Chicago. So you got out. I'm out, but I'm on home confinement. So I'm locked up in a... Because you only got like a year and a half off. Yeah, exactly. That's not that much. Well, that's the maximum you get under the federal system. Oh, okay. So he calls us in. And if this doesn't vindicate me, nothing will. Calls us into court. no one knows why he requires that the government lawyers come in from Washington DC no one knows why he comes up on there and he says I am not an independent arbiter of this case I am biased and therefore I am recusing myself that's all I'm going to say and he walks away he finally admitted that he was biased.

1:24:07He admitted in open court that he was biased all along against me. Really? And I'm thinking... Do you have it on record? Oh, yeah. And I go to my corner, can I sue them? Can I sue them? Yeah, can you? I spent 10 years in guilt to a guy who just admitted he was biased. So he turned it over to another judge, and I'm going to call him a real judge, Harvard lawyer. They call him the smartest guy in the building, and we have a hearing with him. we walk into the hearing room and the papers for my case are stacked up on the bench. I mean, huge. This has gone on for two decades. And the judge said, I want you to know I read every single one of these pieces of paper.

1:24:50And I have no idea why Mr. Trudeau is here in court. Are you serious? And I thought, thank you, Jesus. Someone say, hallelujah. And thank you, Lord. But eight and a half years you spent in jail. Correct. But I'm thinking, finally. Do they give you your... No. And so the judge says, I don't even know why we're here. And at the end of the day, within three weeks, the government said, we want to settle. We're done. We sat down. We negotiated the settlement. I signed. And now it's over. Complete vindication. No finding of any wrongdoing. That's what the document says. My consent decree says there has been no finding of any wrongdoing on Mr.

1:25:37Trudeau's part. That's what it says. And that's never reported in the news. Never. Can you report it? I do, but nobody listens because all they listen to is what the government says. The previous stuff the government said, scammer, snake oil salesman. Because again, they just try to discredit. Somebody was, I was doing a radio show and a fellow says, you're a scammer from the 90s. I goes, really? What was my scam? Well, I don't know, but I read someplace that you were a scammer. I go, but that's right. I know, but what did I scam? That I, was I selling oil wells that didn't exist? You know, was I selling stock in companies that didn't exist?

1:26:12What was I scamming? What was I even selling? Do you have any idea? No, no. But I remember somebody saying you were a scammer. That's right. That's how dumb people are, really. That's how, you know, Zig Ziglar, the great motivational speaker called these people sniops. They're susceptible to the negative influence of other people. They're basically sheeple. They just parrot whatever they hear, and they love train wrecks. So any bad news, and they love to be haters. They hate people who are successful. They hate people who turn their life around. They hate people who learn from their mistakes and go forward and become a better person because of it.

1:26:49They don't like that. They want you to fail. Because they're in the basement of their mother's house, you know, 400 pounds. they have no life except to sit on the internet and write negative comments about people yeah so basically this happens in 21 and then 22 when is it over 22 my home confinement i believe ended somewhere around 22 so then how do you make a living well first they wouldn't let me work so so okay so they're not they don't let you work work so here's what happened because you have this lady yes hello yeah who was part of your team yeah well not back then she was a member of a club that I started before I went away.

1:27:28What kind of club? Yeah, you said that. It's called the Global Information Network, and we're a success club. We're basically like YPO, you know, Young Press Organization. I'm part of that. So it's like YPO? Yeah, but most people don't qualify to be in YPO. So our club is for people that want success, are healthy or health-oriented, have a positive mental attitude, and want to meet other either... Like a free YPO. Yeah, like wealthy people or successful people or other people that want to be successful who are entrepreneurial health oriented you know positive positive mental attitude and that type of thing and so they join our club we have seminars meetings we have local chapter meetings around the world how many people are in this club we have thousands i actually bought the entire cruise ship the norwegian cruise line the pearl so we own that ship for a week and we 2200 of our members were on that ship it was completely sold out.

1:28:23When was this? That was in January. So you still have this group? Oh, yeah. The club still went on. Are there, are there, is there, like, are there, like, Yeah, yeah. There's an initiation fee when you join. How much is it? It's$1 ,500 to join and$150 a month dues. Oh, okay. Yeah. So, it's cheaper than YPO. Oh, yeah. Yeah. But, and then if you want to upgrade to level two, we provide additional training, success training courses at level two, and then there's level three. It goes up 12. So then you have like a revenue stream. Yeah. Yeah. So that club, but that club was not mine. Remember the government took it all away and other guys bought it.

1:29:01Yeah. They took that away and other guys bought it. So that doesn't belong to you? I just bought it back. When? This year. But how did you afford it? You have no money. Well, when I came out. Okay. Well, you had no money. But you're wearing a nice Rolex. How much does that roll? Let me see that. This is one of many that I have now. Okay. That one looks pretty nice. It is pretty nice. It's like what? A hundred grand for that one? Yeah. At least. at least. And then the jewelry comes from right here in Beverly Hills, Michael Beaudry. He's been my jeweler for decades. Okay, so you're not exactly poor again.

1:29:29No, no. Right now, I'm doing very well. How are you rich now? Well, when I came out of prison, I had nothing. So what I did was some of my supporters started the Kevin Trudeau fan club. They started it when I was away. And they said, listen, when Kevin comes out, he has nothing. If you want to help him kind of get back on his feet, you can make a donation to the Kevin Trudeau fan club. So I had thousands of supporters around the world makes a$10 donation,$50 donation,$100 donation. So I started off and I had some money. How much did you have? I had a good amount. How much? A good amount. Like a hundred grand?

1:30:03Two hundred grand? A good amount. It started off with a couple thousand dollars. So when I came out, I had$10 ,000. Okay. So that's what I, that was my start off. Okay. But then we had the internet. There was this new thing that I didn't have when I went away. That's right. You didn't know about that. It's called the internet. And there was something. That happened while you were gone? Correct. There was something called Zoom, which I never heard of before. So there's people all around the world that know I'm out that are trying to email me and find me on something called social media, which I never heard of something called Facebook or all these things.

1:30:32So you didn't know about this? No, I had no idea how any of this stuff works. So I call people and say, how does this work? And the people are tracking me down because there were Kevin Trudeau support groups on Facebook and Kevin Trudeau fan club groups on Facebook. So people are saying, how can I talk to Kevin? So I had some volunteers and I said, listen, why don't you just talk to them and tell them I'll do some consulting via this thing called Zoom and they can pay. And all of a sudden I get booked one after the other, after the other, everybody wants an hour consulting. So it started off at a thousand dollars for the hour and went up to 5 ,000 for the hour.

1:31:11And so people were just booking me one after the other, after the other. And then I had marketing guys go, you're the greatest marketing person of all time. I'll give you a check for$250 ,000. If you will help me with my company and a percentage of sales, I go, yes, I can do that. I have some free time. So, so virtually the universe created this avalanche of people that said the legends back, you know, the great, what the wall street journal, the New York times called the greatest marketing man of all time, America's marketing guru, a marketing genius, et cetera. They're all flooding in. And the guys today in direct marketing, they were, Kevin, I watched all of your infomercials and that's why I'm making tens of millions of dollars a year because I studied your marketing back in the nineties.

1:32:00I can't believe I'm talking to you live. So all of a sudden, one thing led to the next. One guy's telling another guy, Hey, I just talked to Kevin Trudeau, the guy we've been studying all of his infomercials. I can set us up with a counseling meeting and he can show us our business and help take it to the next level. He can 10X it. And so that's what happened. I had this massive influx of revenue just sitting there while I had an ankle bracelet on. No way. Yeah. And I'm just saying, this is like a miracle. I mean, virtually a miracle. Because I didn't know if I was going to make it. You must have been scared.

1:32:32I wasn't scared. I didn't care. Because it's like I'd been there, done that. So I didn't know I was going to make a comeback. So I was like, look, I have no problem living in an ashram. You know, I live in prison for God's sake. I mean, I had a friend of mine who's a guru and she says, you can live with me, you know, I'd say fine. I didn't matter to me, but this just kind of happened. How about any speaking gigs? You do a lot of speaking gigs or like mastermind talks and stuff like that? I'm not a professional motivational speaker. And there's a lot of guys that I know everybody in the industry, you know, like you name the name, I probably know them.

1:33:04That's their business. And I kind of give them a hard time because it's like, look, you are in the business of selling books or seminars or audios or videos on how to make money. But what have you ever done in real business to actually make money? I never gave a talk or did anything until I generated at least 10 billion in sales. So I actually did it first. So when I talk about success or how to become successful or how to set a company or how to do something. It's coming from a depth of knowledge that really nobody in the industry has because I'm not in the business of motivational speaking. Now, if somebody calls and said, will you give a talk?

1:33:41I may or may not do it because that's really not my business. And I charge, I would charge an astronomical amount of money. In my private club, the Global Information Network, you know, I teach those members and that's really what I do. I teach the members and mentor the members and help the members achieve greater success. But I do some talks and I still do some one-on-one. How often do you meet with these people? We have four major events a year, weekend events. So I'm at the weekend events. And then we also have four seminars online a year. So that's eight times a year. I also put together all the online training courses called the Success Mastery Course.

1:34:18So at level one, it's like 25 hours of training and it's designed to go in steps. So I actually put together, and I wrote this when I I was in prison, which is, again, which is, you know, this is the brilliance of that, the universe giving me this gift. I have the only virtually PhD course on success that is systematic, step by step by step. And it's already done. Because I have, I was taught the entire success puzzle. So there's a puzzle with all these puzzle pieces and it's called total success in life. So all I do is I teach it to you. This is what was taught to me. where every other guy out there or woman who's out there teaching success, they're making stuff up all the time.

1:35:00Oh, I just discovered this, or I just came up with this idea, or I just came up with that idea. I go, well, I'm not coming up with anything. I'm not inventing anything. I was taught how to become successful by my mentors. I have all the pieces of the puzzle. That's it. And I just teach it to other people now. See, I think it would be a huge business for you just to go to, like, like just mastermind or in sales, you know, sales teams, marketing teams for their like yearly roundups. You know what I mean? Yeah. And I'm certainly open to that, but again, you make so much money. Yeah. But that's working for money.

1:35:37And if, if the businesses that I've established over the years, you, you invest time and money and then you sit back and have residual income. Yes. Versus much better. You have to go out there and do a speech and do a speech. Even if, Look, I've been paid a million dollars to speak. I spoke with General Norman Schwarzkopf and President Gorbachev. I was given a million dollars, and this was back 20 years ago. You were? Yeah. They were giving away a million dollars for speaking? I got a million dollars. It was called the World's Masters of Business. It was in Australia. We did Brisbane, Sydney, Perth, and Auckland.

1:36:11We did four appearances. We had 35 ,000 people at each appearance. I got a million dollars. Plus, I sold. I was talking about memory back then. I sold the Mega Memory home study course, and we sold$5 million worth of memory courses as well. What did you sell? Because you couldn't remember what we just talked about five minutes ago. Well, back then, I was a little younger, and I was on top of my memory game, yeah. Okay, are you sure? Okay, because, I mean, then, okay. So, then walk me through how this happened. So, now you write this new book. Okay, let me, now we can talk about your book. How's that?

1:36:41Great. Good, okay. It's called Your Wish is Your Command, How to Manifest... I hate that word. Yeah, it doesn't hate that word. Why did you put that on the cover? Because that's the word that all the SEOs and everything has to, is like hits the number. If you put how to set and achieve your goals, it would get like zero hits. So this was SEO related. Yeah. So there's certain words you have to put in the title to hit the certain buzzwords that people are looking for today. Because people are doing Google searches on manifest, not how to set and achieve goals. That's true. There's like zero Google searches for that.

1:37:17That's probably true. So the book is called Your Wish is Your Command, How to Manifest Your Desires. Is the SEO high on the word desires on command or wish? All of them, yeah. And you could put dream. You could put reality. Those are also good words as well. See, this is where the marketing person in you comes out, right? Correct. Because you knew that. So when did you write this book? I wrote this book last year. But it's based on a seminar I did over 25 years ago. Okay. And so how many books have you sold? Have you sold any? Oh, yeah, yeah. We've sold, I think, over 10 or 20 ,000 so far. We are just soft launching it right now.

1:37:57It just went up on Amazon. It just went up on Amazon. Okay. So what is in this book? What are people going to learn if they read this book? Okay. So if a person is familiar with Think and Grow Rich by Napoleon Hill. Yeah. Okay. That's a very good book. Very good book. Very good book. The Law of Success in 16 Lessons by Napoleon Hill. Very good book. Ask and it is given by Esther Hicks, The Teachings of Abraham. very, very good book. So if you look at books like that on success, they do have some things that are missing. Because when you talk to people that read those books and saying, have you achieved great success?

1:38:28No. Okay. Tell me what the recipe is or the basic formula for manifesting. And they go, I don't know. You just told me you read those three books. What do you mean you don't know? Because they really don't tell you. So what I did here was I put together the absolute simple step-by-step recipe. There's a 40-point algorithm that I was taught back in the early or mid-70s on how to manifest or how to create your reality or basically how to set a goal and achieve it. There's a 40-point algorithm. Each one has different weights of importance. But if you follow it, it produces a specific result. Just like if you follow a recipe.

1:39:08When I was a kid, I used to make cakes. My mother was from Italy, So she cooked this Italian food, but she wasn't a baker. So I thought, you know, I watched the Galloping Gourmet on TV and, you know, the French chef, you know, Julia Childs. I want to cook cakes, too. You know, I'm a little kid, right? So I go, man, give me a cookbook on cakes. So she didn't have one. So I went to the library and there was a cookbook on how to make cakes like in the shape of a butterfly or something like that. Like, you know, like, oh, OK, I'm going to take this home. Now, I'm not the smartest guy in the world back then.

1:39:42I'm a little kid. But I'm reading the book, and it says, get an 8-inch pan by 2-inch. All right, Ma, do you have this? Yeah. Get away from me. You bother me. Yes, here's the pan. Okay. Do we have butter? Yeah, yeah. Do we have flour? Yeah, yeah. Do we have eggs? So I'm reading the recipe, and it tells you what to do. Take a bowl. Okay, here's a bowl. Mix. Put this in first, this in second. Then stir the dry ingredients. then slowly add the milk. And I'm following the recipe. And then I bake the cake. And then it says, cut the cake in two, you know, this way, then flip it over and then angle it this way.

1:40:19And I'm just following the recipe, put the little M &Ms here. And it has a picture. And then I present it to the family on a Thursday night. All my aunts and uncles come over the house and I get this butterfly cake and everyone applauds. And they go, this is unbelievable. How did you do this? You're a genius. And I go, no, I just followed the recipe in the book. Anybody could do this. No, I couldn't do this. My aunt's going, I could never do that. Yeah. Can you read? Yeah. All you have to do is follow the recipe in the book. And I showed my aunt and I watched her and she wasn't following the recipe.

1:40:54She was doing something different. I go, that's not what it says. And then she comes up and it's a disaster. So I'm thinking, what's wrong with these people? Success is exactly the same. If I tell people do this, they go, okay, and they do something else. I didn't know. I told you to do this. Not that. You can't follow instructions. So the bottom line is success is duplicatable. What one person has done, you could do also. There is a pattern for success. There's a recipe or a formula for success. All you have to do is do the steps exactly as outlined, and you get a quantifiable, specific result.

1:41:32And that is success. You make more money. You create the relationship of your dreams. You get into great health. You're happy. You don't have things trigger you anymore. People can't push your buttons because you've eliminated the buttons that people normally push. And they yell at you and you're looking like, you're not affecting me. Yeah, yeah, yeah. And they're looking, then they get mad and they leave because they can't push your buttons. So that's what the book teaches. The book teaches how to actually do the thing. How to actually, this is a step by step. You do this first, you do the second, you do this third.

1:42:05Here's the recipe. Here's what you do. And what it does, it's written using hypnotic language patterns and certain syntax in the words so that it deprograms you. Because even though you were born to win, you've been programmed to lose. We speak, the way we speak shows you about the programming. Oh, that'll never work for me. Stop, cancel, cancel. What you say is what you get. You just put out that that'll never work for you. And now you're gonna try it. Why do you think it's gonna work? You just put out into the universe, you spoke into existence the fact that it's not going to work for you and you wonder why you're not successful i mean so the words that you have have meaning little things like that i'll tell you a quick story it's like the secret kind of the law of attraction yes but there's more to it you actually have to do some effort but i'll give you an example had a friend of mine he teaches success boasts to know all this stuff but he's struggling he goes man i'm struggling making these deals you know i get all these deals and they keep blowing up at the last minute so i go look and i've been with you as you're negotiating this deal.

1:43:16Do you realize you have a habit of saying the word concern? He goes, what do you mean? I go, every time you get a contract, you say, I have a concern with this paragraph. Every time you say the word concern, that comes from fear. That means your whole body starts vibrating fear and your deals never happen. You don't understand what you're doing. That word is so powerful. It automatically kicks in the fear vibration, which is pushing away or repelling success. So what you have to do is do what successful people do. Change the verbiage. So watch this. You have a paragraph and you tell to the person, hey, I have a question about this paragraph.

1:43:54There's no fear there. That's neutral. Or you say, can you clarify this paragraph? That's neutral. Instead of saying I have a concern. But let's take it to the next level. Now watch this. I think we can make this paragraph better. Now you've just taken control. You're, I mean, I'm getting goosebumps all over it because once you say that your whole vibration changes, you are in control, you're in command, you are at cause over your environment. Instead of being at effect, you are now making it happen and the universe will yield to your will and therefore it'll happen. I love that. Give me another one.

1:44:36Well, a lot of people, when I ask them, what is the manifesting formula? We hear this comment. Oh, you have to picture in your mind what you want. True. What else? Some people say, and you have to feel right now as if you would feel if you actually had it. Feeling is the key. Bravo. That's true. Arnold Schwarzenegger talks about that specifically in his Netflix documentary as the key to having him achieve all the success that he did in all these different disciplines. Whether it was the Mr. Olympia, real estate in Beverly Hills. But his whole thing is work hard. and that's what I believe in too.

1:45:12Right, that's true. But he talks about that he pictured - You're going to believe that it's already - That you already have it. But there's something else that Arnold says that nobody will read in any success book except this one. Arnold said he hated Austria. He had to leave and get to America. Watch. Jim Rohn, the great Jim Rohn, one of the greatest motivational speakers, who's the nicest, sweetest guy in the world. Everything is love and beautiful and happy. He says, the most powerful emotion when it comes to success is disgust. You have to find something in your life that disgusts you, that you will not tolerate anymore.

1:45:48That's the only way you'll achieve success. You don't live there, but you have to have something that just disgusts you to the point where saying, I am sick and tired of being sick and tired. I am not going to tolerate this anymore. This is not what I want. That's what I want. And that's what Arnold did. He goes, I'm sick of this little town, Thal in Austria. It disgusts me. I'm going to America. So you first have to find out exactly what you will not tolerate anymore, what disgusts you. And from that point, you do step two, which is clearly define what you want. With specificity, I ask people, what's your name?

1:46:28Joe Smith. What's your address? 113 Main Street. What's your phone number? Gives me the phone number. What do you want? Well, let me think. I want some more money. Stop. Cancel. Cancel. You just fail, fail, fail. Do not pass go. Go back. Do not collect$200. You failed. What do you mean? You didn't tell me what you wanted. You hesitated. You didn't hesitate when I asked you your name. And then when I asked you what you wanted, you said some more money. What the hell does that mean? There's no specificity there. You got to be specific. You got to know exactly what you want as well as your own name.

1:47:03You have to know exactly, exactly, exactly specificity. Then you got to write it down. There's a great study. And no one knows even if it was true, but it sounds great. Zig Ziglar used to talk about it. From Yale University or Harvard back in the 60s, the graduating class was asked, how many people have specific goals for the future? Only half of the people said they had goals. How many of you that have goals for the next 10 to 20 years have those goals written down. 3 % of the class said they wrote down their specific goals for the next 10 to 15 to 20 years. 20 years later, the class was interviewed again.

1:47:44That 3 % had accumulated more wealth than the other 97 % combined. Written down, quantifiable, specific goals is the key. I'm with a friend of mine who's in a$35 million mansion in his house. And his buddy, another super wealthy fellow, And I asked him, do you have written down goals? He goes, of course I do. It was almost like, what a stupid question, Kevin. Why would you even ask me? Of course I have my goals written down. Really? Like, of course I know what I want. Of course I write it down. And is it typed up into a computer? No, it's not a piece of paper. It's written down. And I bet you don't tell anybody your goals.

1:48:21Nope. That's another trick. You don't tell anybody your dreams. Don't tell people your goals. Why? People want you to do well. Just not that well. There's counterintention. Even if it's subconscious, they don't want you to do too well because you and them are at the same level. And if you do really well, you go way above them. That doesn't make them feel good. They don't want you to do well. Don't tell people your goals. I come driving and the driver with the brand new Rolls Royce, Daniel goes, you didn't tell me you were going to get a Rolls Royce. No. Because maybe you don't like that car. Maybe you'd have some subconscious little, you know, counterintention.

1:49:02but she likes private jets. So we're talking about getting a private jet. We can share that dream together and we can work together as a team on it. You know, let's... With who? With my wife, Danielle. Oh, with your wife. I'm sorry. I didn't... So wait a second. So now you're at a level where you have money for a private jet again? No, not yet, but I'm still looking for one because that's the next trip. You can't look at how much money you have and then figure out what you can buy. You have to figure out what you want and the money will catch up with you. You have to dream big first before the money will come up.

1:49:35You don't say, well, this is how much money I have. So what can I fit in there? No. You go, this is what I want. Money? Come on, get moving. You got to move faster. That's how it works. So you start looking for things when you can't afford it. You start dreaming. Now you don't live in a dream world, but you have to start dreaming now. And this is what every single person does. Walt Disney was here in California. He just got wiped out from his business partners in New York. They stole his cartoon character, Oswald the rabbit, which nobody even hears about, but he was bankrupt. And he said, wait a minute, they stole my cartoon character, but they didn't steal my ability to create.

1:50:19And he goes that that was the day that he wrote down and scribbled Mickey Mouse. And that's when he started working on Disneyland when he was flat broke. He said he started dreaming about this place. And he said, the happiest place on earth, which is what they call it now, Disneyland. But he was dreaming about it when he had no money. So you say to yourself, I want a private jet. I want it to be this way, that way, that way. And then you reverse engineer it. Well, I let the universe supply the how. You can't get caught up in the how. You have to get caught up in what you want and let the universe present the how to you.

1:50:58There was a great scene in one of the Star Wars movies. I think it was the very first episode, you know, in the lineage, actually, the fourth movie made, but the first episode, where the Jedi Knight is, they're deserted on some deserted island, and they don't know how to get out, their plane's broken or whatever. And he's just not worried at all. And the other genie goes, what are we going to do? And he goes, oh, I don't know. Something will present itself. Because it's like, something will, I don't know. So he goes, how are you going to make the money for that? I don't know. Something will present itself.

1:51:34And then magically something does. All of a sudden I get a phone call and a guy says, hey, there's this company right in Chicago. They love you. Everybody knows about you as the marketing guy and they're already going to become a multi-billion dollar business. Maybe you can help them out or give them some advice. They'd love to meet you. I go down, I meet the guys, they offer me a board position, some equity in the company. Well, the company already went from a$10 million valuation to a$5 billion valuation. I mean, that fast. Okay, that's a miracle. It came from From nowhere. It comes from nowhere.

1:52:08So how, why did that present itself? Because I have a dream of what, of some of the things I want for my club, for my members in the club, how I want them to benefit the finances we're going to need to give them these benefits. Okay, good universe, figure out how to make this happen. That's your job. My job is to dream. The universe's job is to figure out and present to me the how. And then my job is to not poo poo it like an idiot. and go oh that's yeah it's hey they're giving you so don't poo poo that was that was and i remembered this from the first time when i get two guys offering me to do infomercials and i'm going that won't work and i'm telling them no i don't want to do that i get the universe presenting me on a silver platter and the answer to my dream and i'm trying to push it away like a moron and And then I woke up in the middle of the night going, wait a minute.

1:53:04This is the answer to what I was asking for. How dumb am I? Of course I'm going to take the deal. And as they say, the rest is history. If I didn't take that deal, who knows what would have happened. What's the number one question people ask you? Besides, of course, prison jail thing. That's not the number one question. What's the number one question? The number one question is, how do I do it too? They go, Kevin, you're incredibly successful. You've been successful multiple times in your life. You've had businesses. And you came back again. And the first time you went into, you know, this meteoric rise, you got everything taken away.

1:53:41And starting from zero, you've accomplished more in just a few years than you had in the previous two decades almost. Not really. Not really, but. Have you made millions again? Yeah, yeah. Are you making like 10 or like over 50? Well, all together, we've done well over$50 million. Already? Since you've been back? Oh, yeah. Since I've been back. Yeah, way about that. On what? Yeah. All the businesses. We have the publishing business, which is doing really well with Your Wish. We have the consulting business, Trudeau Consulting Training and Coaching. We have the Kevin Trudeau Fan Club, which is bringing in huge revenue.

1:54:14We have a partner program there. I do a monthly Zoom call for my partners where I answer their questions for two hours. So people can become a partner for a small monthly fee. They can get on that live Zoom call. So I have a whole host of businesses. I started the world's best nutritionals and organics because people ask me, because of the Natural Cures book, what supplements do you take? And I go, there's nothing out there that's any good. I have to make my own. So we're producing the world's best, most expensive, exclusive nutritional supplement line in the world. So that's going to probably go public.

1:54:45That'll be a billion-dollar valuation potentially. Who's buying this stuff? Everybody. Remember, I had this huge following, and because of the internet, they can find me now. So we're all over social media. We're on Instagram. I saw your social. You have like what, a couple hundred thousand or 300 ,000 people following? I don't know. Actually, I never have been on social media. My team does. You crack me. I'm looking for you right now. I know on YouTube we have 175 ,000 subscribers, but we're getting I think four or five million views a month across all of our social media platforms on all the things we post.

1:55:19Wow, you're like a rocket ship. It's really amazing. And it's a lot of fun. And again, I'm doing it. Remember, you know, people sometimes get a wrong impression. They think, oh, he's money motivated. And that's not true. Again, when you look at, you know, my history, one of the things I never did was tell people how much money I give away because that's nobody's business. I'm not giving it away to get publicity. There was a great example of this. There was a major, major corporation that gave$100 ,000 to a woman's shelter for abused women, domestic abuse. That sounds like a wonderful thing. They spent$10 million advertising it.

1:56:05They did? So they gave$100 ,000 to the clinic. Good for them. But then they spent$10 million running ads, telling everybody what a great company they are, that they gave. You follow me? I totally know what you mean. So they just wanted to have the, I know why. They're doing it for their own personal. That's correct. So they did it, but then they spent$10 million advertised. Why didn't you give the$10 million to them? Of course. I mean, that's always the way it is, though. Yeah. It's not always the way it is. It's the way it is most of the time. You're right. I shouldn't always be so cross-blanketed.

1:56:35You're right. It's not always. But mostly. But mostly. You're right. You're right. You're right. Okay, I have a question. I just saw something. Why do you always tell people to use black ink and not blue? No. Why do you tell people not to use black ink? Or red ink or green ink. It's blue ink on a piece of paper that's white. So we have white. Okay. Then we have blue ink. Blue is the color of the rainbow, correct? Mm-hmm. Okay. Every color in the spectrum has a different frequency and vibration, correct? We all know this. Yes. This is common science. We know that if you paint all of the walls in this room red, that there's going to be a higher level of agitation and energy in the room because that frequency is permeating us.

1:57:16If we wear red, like a beautiful red pantsuit or outfit or dresser, if I'm wearing a red suit or whatever, it has a vibration. Blue has a calming vibration. The wavelength of blue helps synchronize the left and the right brain hemisphere so that they're operating very similar in an alpha state. So when you take a white piece of paper and you have a pen with blue ink and you write in cursive, ideally, the number of neuropathways that get triggered and get developed in the brain while the brain is close to or in an alpha state go up dramatically. This way, when you stop writing, the brain has now, it's been embedded with that desire or that wish or that dream or that goal.

1:58:02and therefore it's vibrating it into the universe 24 hours a day, seven days a week, even when you're sleeping. So never use black ink, only use blue ink on white paper. It's not right or wrong, it's good, better, and best. You can use a pencil and a yellow piece of paper and write your goals down, that's better than not writing it down at all. That's so true. Right, so it's not right or wrong, it's good, better, and best. Ideal scene versus, you know, not the ideal scene. Okay, there was another one here I saw. you're saying the wrong word. Is that the word that you said, but concern versus? That's one of them.

1:58:36Yeah. But people use the wrong word all the time. Here's an example. Do you ever hear the word terrific? How are you feeling? I feel terrific. Terrific. Yeah, it sounds very positive. I'm going to be positive, so I'm going to say terrific. Well, look up the word. Where does it come from? It comes from the word terrible. Terrific does? Yes. It's not a positive word. It's a negative word. That tornado was terrific, which means it was a terrible tornado. It was a powerfully terrible tornado. So terrific is an increase in terrible. Really? That's where it comes from. Yes. So when you use this word, we think it's going to be positive, but we actually have a vibration from the origin of the word coming out of our mouth.

1:59:16We haven't illuminated that word and activated that frequency. So if you illuminate and activate words, and therefore you can use words properly, you're going to get a much better result. Okay. So what are some good words to use? Well, think about a good word. I mean, enthusiasm. Look up the word. Where does that come from? It comes from the Greek, God within us, right? So enthusiasm is, that's wonderful. It's like, almost like it's some, the God energy coming out of us. That's right. And we're living it, right? So be enthusiastic. That's a wonderful word, right? Inspired, another word. Look up the meaning of that word.

1:59:51Look at the history where that word comes from. Tremendous, another one. It's a really powerful word. So there's a lot of words that we can use that give us power and influence in dealing with people and also over ourselves. What are some of the words like terrific that we always use and we don't even know they are negative or bad? Well, I wouldn't give a list of words because depending on the culture and where a person comes from, remember in the old days in the valley here outside, you know, we had a certain lingo. What I would suggest people do is look at the patterns that you use out of habit.

2:00:26You know what I mean? that's one of them, right? Yes. People just say that. You know what I mean? You know what I mean? Right? You're not even thinking. You hear what I'm saying? It's just automatic and whatnot. It's just automatic and yada, yada, yada. I remember that from Seinfeld, right? Yes, yeah, yes, from Seinfeld, yeah. Right. But the point is we have patterns that we speak and we don't even realize it. So really pay attention to the words that you're using. It makes a big difference. And I will give person one powerful thing to consider. There's two words, I am. Be careful of what you put after that.

2:01:07When you say, I am such a loser, oh my gosh, what have you just done to yourself? You've just hit yourself with a sledgehammer. You're not a loser. You're the pure extension and expression of God's love. Just as God is love, so are you. You're this wonderful, energetic being of love and light. Don't say, I'm a loser. If you want to say something, say, I am love. And start saying that more than one time. And start letting that truth come to surface. It's really going to make a big difference. But be very careful what you put after the word I am, because it has massive amounts of power. Are you tired, Jack?

2:01:51Because I know I've kept you here for hours. Well, surprisingly enough, even from my advanced age, I do have massive amounts of energy and can go on. And enthusiasm. So whenever you're good, I'm good. I'm good now. I just feel like I have all these questions, but I'm tired because I had a three hour before you. I promise you, since I love coming out West as much as I do, that I'll be more than happy to do one of these again with you. You're so fun. You are so fun. Well, you make it easy because you're like the best interviewer I've ever had. Oh, my gosh. So this is fantastic. Thank you. Well, you make it easy because you have such an exuberance and enthusiasm that it is very fun to sit there.

2:02:32I actually am like, okay, I really have all these other things I want to ask him, but it's been three hours. I think I should probably let him go home. When are you back? I'm not sure yet. Will you let me know? I will. We'll make sure we organize something. No, I'm serious. Yeah. Okay, I want your phone number because if I have a question, I want to ask you. You know what I have? I actually have, and your audience probably has never seen one of these before. It's actually called a business card. Yeah, what's that? I'm just kidding. Let me see this. So that has my number on it. Oh, my God. Do you actually have a business card?

2:03:02See? See? I don't know what it is. What are you going to do? Do you give this to people? I just gave it to you. See how effective it is? You just asked me for my number, and there you go. Do you have more than one? I have more than one in my pocket in case he asked me for it. Maybe he should ask me for my number. Is this really your phone number? It really is my phone number. You don't give that out to anybody. It's got my seal on it and everything. Like, you realize, I don't know when you were in prison, did they tell you that people don't give these away anymore? I know they don't, but people don't wear double-breasted suits either.

2:03:28They do not. But I'm wearing one, ain't I? You sure as well are. And I'm wearing a fedora over there, too. Oh, trust me, I noticed the fedora. Yeah. What? Like, you just have your own style. Years ago, years ago, I met Latoya Jackson. We were in Las Vegas. We were having dinner, and she was dressed up, and she looked amazing, and everybody was staring at her. and I goes, boy, you have this great style. She goes, yeah, and you don't. And I said, what are you saying? Be a little more direct. She goes, you need to have your own personal style. And I go, what does that mean? She goes, well, what type of, what do you like from watching?

2:04:02We started talking and I said, I like old black and white movies and I like this and that. She goes, well, dress like a gangster. She goes, dress like somebody from the 1940s, wear a fedora, get double-breasted suits, you know, dress like - So Latoya Jackson told you to dance? She's the one who basically encouraged me to get my own style and made a suggestion that maybe I should look like somebody from the 40s because I like the clothes. They fit me really well. You know, I have cuffs and, you know, wider pants and they're high and they have pleats. Yeah, you like that look. I like it. So this is what I feel comfortable in.

2:04:36I'm comfortable all day long. I like to overdress. So when I go out for dinner tonight, for example, I'm not wearing it. I don't know yet, but I'm not going to be wearing a T-shirt or look like a homeless person. So when I'm going out to the restaurant, you know, I like to dress up. I love that. I love the fedora. I was like, I wasn't sure who it was. I got a dozen fedoras. You do? Because this one here is for California. It's the Monte Cristo. And then, of course, I also brought, in case it was cold, a gray felt one, you know, beaver felt. Yes. Which is also the same style, but that would be for if it was cooler.

2:05:10Who are you friends with? Do I know any of your friends? Are you friends with anybody that I would know? I don't know. You are such an interesting, unique person. You'd be fun at a dinner party, right? I like dinner. You do like dinner, exactly. I like food, so I'm always open for an invitation. I'm telling you. Can you please tell me when you're back in town? I will. You're so interesting. Guys, okay, the book is called Your Wish is Your Command. And, well, it's Kevin Trudeau. He already told you everywhere you can find him, kevintrudeau.com. He's got a million different places that you can see him, whatever, even on Instagram.

2:05:41Very good stuff on Instagram, actually. Yeah, you know, we're getting great views and great response. It's very positive, very upbeat, you know, very inspirational stuff. I think it's more than that. It's actually helpful. That's the idea. Yeah, the idea is I only put together stuff that I think if somebody watches this, will they take something away that will improve their quality of life and standard of living and make them a better person? Yeah, I love that black ink situation. I'm sure there's a million more like that. Blue ink. Black ink is not, black ink, don't use the black ink. Only use the blue or...

2:06:11Prison, not jail. Yeah, prison, not jail. Exactly. Thank you. Okay, we're out. Bye!