Episode 585: Jim Kwik: Build These Brain Skills Before AI Makes Them Weaker

22:49Yeah. So stop overcomplicating it.

22:51Jim Kwik:So much, but it still requires work. right so if you want it if you feel limited right you feel stuck in your health in in your energy and your reading speed your memory your finances whatever you feel stuck right you feel limited then i would say the only four things you could do you know stop something so you could stop smoking that there'll be a difference you could start doing some kind of mindfulness practice right and that will help you with stress management and all those things that come from it you do less binge watching or doom scrolling right that would be just a good thing or you could do more more movement throughout the day, right?

23:24Jim Kwik:And it's simple things like that because little by little, a little becomes a lot. So if you come through it from here, like what can you do with kids? Well, they could start something, stop something, do more of something or do less of something. And then it just makes it easier. And how do you do these? You do it small because sometimes like, oh, I'm going to start working out for someone who doesn't have that habit. It's a big jump, right? At least to be consistent. Like I think if you're persistent, all of us could achieve something, right? You can put it, make a certain amount of money, you can lose a certain amount of weight, but if you're consistent, you get to keep it, right?

23:55Jim Kwik:And so consistency compounds. And I wrote this book. It's interesting because I haven't talked about this, but Limitless I wrote in less than two months. It was my first book because I had 30, this is my 34th year, right? I just, you know, I had all this content. It was very therapeutic to get out of my head and organize it. Wow, that's amazing. But, and we sold a couple million copies and we don't, you don't need all this money to build schools in Ghana, Guatemala, Kenya, brain research for Alzheimer's for women who are twice as likely to experience Alzheimer's than men. And then, but this, it took me a year.

24:26And well,

24:27Jim Kwik:this is kind of, I dedicate this book to my kids. They're not gonna be able to read the book. But when I was in the hospital with my daughter, it was about a year and a half. Like I journal every day. I don't know if you have a practice. I find I'm most creative and I've been doing this for for 15 years. Just, I have to write and just get things out of my head or maybe gratitude or what I'm going to do that day or something I'm thinking about that I want to solve. When I was in the hospital, when she was being, when she was born, um, I, I had my journal, but I started writing to her and, um, like I had a couple of near death experiences and I just like, if I wasn't here, what I wouldn't be able to share.

25:06Jim Kwik:And, um, and I was, and I wrote about things that I was facing or clients that was top of mind clients or students were facing things like frustration or lack of focus or overload or burnout or imposter syndrome or fear of failure, right? I mean, all of these. And I started writing about it. And I said, here's the idea. Here's the science behind it, either psychology or neuroscience. And here's one thing you can do in less than two minutes to help you win your day, right? And I did that for all these different categories. And then a year passed and there's the book, you know? And so for them to be able to read it, and then the biggest question we got with Limitless is like, wow, this is an owner's manual for your brain.

25:43Jim Kwik:which surprisingly doesn't come with. And then people are like, where do I even start this? Five minutes a day, every single day. And we're going to do a whole 366 challenge for free for everybody. And he gets the book. And then every single day, we'll focus on one thing to get rid of the friction in your life so you could win that day. I love that. Okay, so if someone only has five minutes a day to train their brain, what would you suggest they do? Highest leverage? This is new. So what I would say is when I was doing research for this book, It's not just what you read it, it's when you read it, right?

26:15Jim Kwik:Or when you input anything. So people can find all my stuff out there. Here's something new that's high leverage, because that's what I want is the, like, what's the least amount of things I can do to be able to get the most return and rewards? Here's one, and some people have seen some semblance of this, but I'm gonna show you the science that I haven't heard talk about. When you wake up in the morning, there's something called sleep inertia. Sleep inertia is where you transition from sleep mode to waking mode, right? and what comes online. Your conscious awareness, your attention, your alertness, all that's coming online.

26:47And especially first thing in the morning,

26:49Jim Kwik:your working memory, very short-term memory is empty. That cup is empty. It's not full of all the everything that you had to go through that day. So what happens during that window of sleep inertia when you first wake up is the mental inputs that you choose to let in has a disproportionate effect on the rest of your day. Now that's leverage, meaning I'll tell you what it affects. Depending on what you choose here in that window has a disproportionate effect on your feelings. Like what do most people do that first window in the morning? Swirl their phone. And so, you know, so you get a bad, you get a voicemail message or a text or WhatsApp or social media message about something, whatever, and it puts you in a mood.

27:30Jim Kwik:And so it affects your feelings. The second thing it affects, your focus. Like what you, they call it attentional priming. So attentional priming is what you're training your attention for. So what you see first thing in the morning, let's say it's a political thing or it's this thing or something that's going to be a new thing that trending, whatever, you're going to focus on that more that day. And that just makes sense. You're starting seeing it more that day. So it affects your focus, your feelings, and then third, which is a big one, no one thinks about the framing of the day. Meaning when things happen throughout the day, we will disproportionately, based on what we fed our mind first thing in the morning, frame situations differently based on what happened.

28:07Jim Kwik:So if you see, if you, if you go on your phone, you see this thing about a reality show, whatever, and this kind of, you know, this relationship balance, whatever, we'll, we'll taint our relate, our interactions with humans later that day. You go through a challenge, depending on what you fed your brain has a disproportionate effect, not a complete effect, but definitely a strong influence on what, is this a challenge or is this a problem? Is this an opportunity? Do I feel like I can handle it? All the framing. So the message here, and that's why first thing in the morning, if you don't touch your phone, you do whatever the routine is, prayer, some people do gratitude.

28:40Jim Kwik:For me, like one of the 366 things, I do something called future episodic memory where I, episodic memory is remembering the episodes of your life, the experiences of your life, as opposed to procedural memory is remembering how to do something, like how to drive a car, how to type, whatever. And so future episodic remembering is one of the days in this and it's basically how to set a goal where it feels so real, it's as real as remembering what you had for breakfast that morning and this whole process for that. So here, one thing you could do is use that time is when you wake up, even without the book, right?

29:16Jim Kwik:You can do gratitude, you could do journaling, you could set your goals, whatever, because you'll get more out of your day that way, attentional priming. What I do is I just stay in bed and I keep my eyes closed and I imagine myself coming back to bed. And we can all do that, right? Just imagine you're coming back to bed and you get a message or somebody asks you, like, how was your day? And I, so I imagine my wife asking, how was your day? And I light up and I'm like, today was incredible. Like I totally crushed the day. And then I imagine asking myself what had to happen in order for me to feel that way.

29:47Jim Kwik:Like, and I just think of, for me, I choose three things personally and three things professionally. So those six things are what I'm focusing on that day. Give me an example. Yeah. So this is really good. So you're saying if someone only has five minutes a day to work on their brain in all aspects, the most important five minutes actually is the five minutes you're waking up because it frames everything else that you're talking about and doing and how you feel, focus, etc. etc. And then you're saying in that five minutes, you close your eyes and visualize you going back to bed and like your wife asking.

30:23Jim Kwik:Yeah, I would do one of the well, there's 366 different things you could do. But this is one of them. And there's three questions you asked professionally. So I asked myself, so again, like what I do is take advantage of that sleep inertia. When your brain is transitioning to attention, awareness, a level of alertness, and that window, So my mantra for the longest time has always been mine before media. I will not touch my media phone because who would, we would never first thing in the morning invite 200 strangers into our bedroom just to talk about whatever the heck they want to talk about. That would just be, that'd be insane.

30:59Jim Kwik:But that's kind of what we're doing when we open up our phone, right? So it wires, it uses that attentional priming to wire your brain for number one, distraction because none of that's important, right? And then it also wires your brain for reaction. Meaning, Brendan Burchard, who wrote a motivational manifesto, said, your inbox is nothing but a convenient organizational system for other people's agenda for your life. And isn't that true that you could get a voicemail or an email or something else and you're fighting fires and you're starting your day on defense, right? And it's kind of like the way I visualize it, Jen, it's like when I wake up, we're all getting on a plane and we want to go to a destination, a city, right?

31:41Jim Kwik:That's the goal. We want to do something special that day and travel. And, you know, a lot of people go in there and there's turbulence and that turbulence might be distraction, it might be energy vampires, it might be the crisis, you know, all that stuff. Or somebody could be going in and hijacking that plane, take you where you don't want to go. And that often happens for leaders, entrepreneurs, parents, because the world happens, right? What I want to do is, is hit on that plane, the same metaphor, because if you're going this to this city and you take a 1%, because the first thing you do when you get on a plane, it's set to go to a destination, right?

32:12Jim Kwik:But if it's off even 1%, you could end up in a completely different city or country, right? Over the length of that flight. In this case, the full, how many hours in a day, right? Depending on when you wake up. And so my, the metaphor for to build that out is I want to take people from being a passenger on that plane, put them into the cockpit and they are the pilot of their mind. It's like, for me, we use the word intelligence. We've talked about it a lot. Intelligence is not IQ, right? I make a big argument in Limitless saying your IQ is not fixed. Like you take a test when you're eight years old, that's your potential when you're 88.

32:45Jim Kwik:That's ludicrous, right? Plus the test doesn't even test for a lot of things that are important today. Like just like the school system, not preparing them for the world around, right? I'm a big believer in this. And so for me, intelligence, and you know, I have different definitions over the years. Intelligence could be pattern recognition, right? Like somebody who's very intelligent could see patterns in the market are patterns in biology, are patterns in lifestyle. For me, patterns are the brain and learning, right? It's to get, there's a method behind the magic. So you can do extraordinary things because you see things other people don't because they don't have distinctions as they see the themes and the patterns.

33:15Jim Kwik:Also, you know, intelligence for me is just the ability to change your opinion based on new data. Like what a concept, right? And so in this book, I have passages on cognitive flexibility because think about what physical flexibility allows you to do. You don't get as injured, you know, as, as individuals because you're pliable, right? And, but we don't do this, these, this mental parkour, you know, where we could train flexibility mentally. Meaning, I mean, think about the opposite in business because I'm either going to compare things when I'm talking about brain, I'm either going to compare it to body, the physical workout or business where people can relate.

33:54Jim Kwik:Like think about, um. But that cognitive flexibility is so smart, right? And that's a form of human intelligence, right? That's something, because here's the, what's the opposite, cognitive rigidity. And what happens when people are cognitively rigid? You get a blockbuster, right? Blockbuster video, where are they? Right, because they were not flexible. Yes, because they weren't able to be fluid with the times, yes. And think about, based on new information data, right? Because they're rigid, right? And they're thinking and their execution. That's a true point. Think about, remember Kodak? Of course I remember Kodak.

34:26That's a great example.

34:29Jim Kwik:Kodak actually developed the main technology for digital photography. They developed that. Polaroid. Right. But they developed the digital photography. And then where are they now? Nowhere. Because they were cognitively rigid. So cognitively flexible are people to be able to be. And that's what human beings want to be. You want to be able to change things. Because you know what the big part of human intelligence is? It's your ability to adapt, right? If I'm going to build out that human acronym, H is heart, all emotional intelligence. U is understanding, because while AI can feign understanding, it really doesn't understand why.

35:04Jim Kwik:M in human is meaning, like purpose, right? Like purpose is, as human beings, we want to lean. And by the way, when we exercise these things, we become more human. And I think that could be the renaissance for humanity, where AI is saying, okay, I don't have to do this, this, and this, because AI could do it. Let me not just sit back and just have a convenient life because life really is, I noticed you have a book here. I don't know if you had them on the show. We did, Michael Easter, about comfort crisis. Yeah, I did have them. And having deliberate, because the other part to cognitive flexibility that we talk about in Limitless Daily as entries in five minutes is building cognitive anti-fragility.

35:42Jim Kwik:Anti-fragility, because we hear about being anti-fragile. For me, it's all about cognition. And so I'm thinking about how do you build cognitive anti-fragility so you have that mind where you could persevere, you could go through difficult things. How do you? This is a great point. And, you know, just same thing mentally is the same thing physically is you do difficult things, right? So for me, and I would love to have a conversation with you about courage and confidence and where what comes first and also action and how that, because a lot of people feel stuck or stalled because they're not stepping in and building that muscle of confidence or courage.

36:16And that's the only way to really build confidence. Yeah, and people think it has to come first.

36:20Jim Kwik:No, it comes way after. Exactly. And by doing the action, you start to develop evidence. Because I feel like the action is the vote that you are this person, that you are courageous, or you are confident, right? And so going back to deliberate discomfort, what I would say is we've optimized for convenience, for comfort, right? And that's the challenge that I have with AI. It's making you even more comfortable because you don't have to put any effort to something. And we don't tend to grow or even appreciate things when I do a lot of stuff. I was having a conversation with a mutual friend about family office.

36:56Jim Kwik:You know, it's like first generation wealth. What happens second generation? What happens to third generation, right? Because they never had to develop the muscles, right? Or the distinctions or the knowledge or the wisdom that comes through friction. And AI is removing that friction. And I'm fine with it making my life convenient. I like the fact that technology allows me to do lots of things and I don't want to just let my brain just retire, right? Because that's usually the big decline in cognitive is when people either graduate school because they associate learning. Oh, my learning is done.

37:26Right.

37:27Jim Kwik:Or when people retire. And when people retire, they often don't use their mind as much and then their body is not far behind after that. But how do you build, like let's look at nature, right? There's a whole area of science in nature called biomimicry. And this is where we look at nature because it's been around longer than we have. And how to use that for energy systems. It's like all these different things because we can learn because they've refined and have wisdom. But let's look at nature about being anti-fragile, like a hormetic response, right? Or heat adaption. So for me, cognitive resilience, I'm going to make a distinction personally.

38:06Jim Kwik:I make things very functional for me. Cognitive resilience is bouncing back to stress, right? You bounce back to a default baseline. Cognitive anti-fragility is bouncing forward. So you're actually stronger because of it. So how do you become more cognitively agile? Yeah. So flexibility. Or flexible. So yeah, cognitive flexibility. We could talk about developing, as opposed to the rigidity of a blockbuster. How can you do that if you're very set in your ways? Right. And then in cognitive antifragility is the endurance to be able to balance, be stronger. So working out is a way of becoming more antifragile because you're not even staying the same.

38:46Jim Kwik:You're growing stronger with the pressure, with the stress. And so nature imitates that. So whether it's a hormetic response, whether it's heat adoption, you're going to be more efficient and stronger because of it. Or you're working out. Mentally, it's like reading and novelty so you can get stronger mentally. Or even look at kids. right like when like babies they're exposed to more soil and more bacteria their immune systems get stronger right so it's just married that they become more anti-fragile based on the uh the stressor and so what i'm saying here cognitively is to be able to push ourselves but what kind of strength or anti-fragility cognitively do we have if ai is doing all the work right and and what do we do what's the first step here what do we do to make it less to become more flexible yeah so what I would say is here, a simple example, and this is hard, but learning is supposed to be hard.

39:38Jim Kwik:Like if you're working out and it's not hard, what are you really growing? Maybe you're maintaining some of your health. I was going to say also, I don't really believe in easy or hard. I just believe in doing it more, right? Because anything becomes easier if you just do something, right? So that hard thing becomes easy and that easy thing becomes hard if you don't do it. So What does someone do, though, to become more cognitively more flexible? Do they do fill in the blank? Yeah. So to get stronger cognitively, right, like anti-fragile, you push yourself mentally. Like you do the difficult things and you don't avoid it.

40:16Jim Kwik:So for AI, for example, before I prompt about like, oh, I had this episode about this and what it would be, I actually spend five minutes thinking about what I would answer for this before I would just offload it and just get an easy answer. That would be one example of just like, if I'm going to go here to there, yes, I can use the technology, but I'm also going to kind of walk the long way just to kind of push myself a little bit more, just like I would do physically. So it's a moment-to-moment choice that we're making intentionally if we're going to do something more difficult at the time so we could build some kind of strength because we go through some kind of struggle that leads to some kind of change.

40:53And that's kind of like taking the stairs, not the elevator, even though you have that option.

40:57Jim Kwik:All the time. Like even, you know, thinking about if you're using AI to make social media posts, be able to think about it. And you don't spend, I don't want people to waste time because I'm cognitively pretty, I wouldn't say lazy, but I think people who optimize for, they don't want to waste their time because they see the value of their focus. They see the value of what energy they have. They see the value of the minutes in their day. And so I would say the answer is just like working out. You push yourself while you do that, you do that, but we're not doing that mentally. So I would say be doing those mental pushups.

41:26Jim Kwik:And it could be different for each person. I personally like reading just because, you know, like that's my jam. If people have seen pictures of me with the Oprah's and Elon's or whatever, you just bond it over books, right? And somebody has a book, you put it into a book, you put it into knowledge decades, you put it into a book and someone could read that book in a few days, you could download decades and days. That's a huge advantage. Plus reading is great exercise for your mind, right? New ideas. And I'm not just saying nonfiction. Fiction reading is wonderful. Like I do have a, I don't have my phone by my nightstand.

41:59Jim Kwik:The best way of changing your habits is, you know, like one of the best ways is remove the triggers and change your environment, right? So otherwise you're using willpower if that phone is there that you're like, oh, I have to do it every single time. It's like, if you don't want to eat bread, like at a restaurant, then they bring bread. It's easy to say no and say it once as opposed to it being there and you're saying in your mind 50 times, no, no, no, no, right? A hundred percent. It's so much easier to control your environment. So you put your device, which we know is probably not the best thing in the morning or late at night for sleep and everything else like that, put it in the bathroom, replace it with a book, right?

42:30Jim Kwik:And that I read fiction. If I'm going to read like something usual, outside of like a five-minute like download from like Limitless Daily, because fiction reading has huge benefits. It does? Emotional, like emotional intelligence, empathy, imagination, and be able to step into other people's shoes to be able to see that. Like, especially the way we train fiction reading, it's like, because nobody, like George Lucas, everyone, they can't do what you could do inside your own mind. Like when you're so enraptured into a fiction book, some people read Harry Potter, whatever they're reading, and they're just walking around with it.

43:01Jim Kwik:They don't even know what's in the kitchen and everything else. They're just so, because your imagination. And it's a wonderful way of stimulating, you know, like your imagination, your creativity, and empathy. And so it's been shown to help people. And plus, it's a great reducer of stress, reading. People will sleep better after they read a fiction book. And I think some people intuitively have experienced that. What I don't read is something super technical. I was going to ask you that. So you think before people go to bed, they should read fiction, not nonfiction. They shouldn't read like some health book.

43:31Jim Kwik:No, because if I read a business book or a neuroscience book, then I'll be in my executive brain and I'll get out of that parasympathetic. I'll be thinking about like, oh, what am I going to do with this focus? Everything else like that. But if I read something more entertaining, it's better than me feeling, and this is personal preference, watching a TV or iPad or screen because that blue light and how it affects our circadian rhythm and sleep. And this can be super stimulating, but a book is just very, yeah, that's for me. So I have - That's a great point because I've never actually heard anyone talk about that, what the benefits are of reading a fiction book because people never think - Huge, huge.

44:05There's any benefit to it.

44:06Jim Kwik:Even when I was doing some of SpaceX and I first met, I don't want to drop names, but we bonded over sci-fi books, like our love for sci-fi books. Wow. Because like, think about like, and you could go to any, you can go online. People could search about whoever they admire, like the Steve Jobs or whatever, and all these fiction books come out because what did it do as an early age? It got you out of what, just like when I couldn't read, I was reading comic books. Yeah. And that shaped my life because the pictures brought it to life and helped me understand the words and everything else. But then I unconsciously saw like the hero's journey that people hear for purpose.

44:39Jim Kwik:They use their power for good. They think it overcomes struggle. What's your favorite book? A fiction book? Yeah. Oh, goodness. So I like a lot of sci-fi. Obviously, comic books I read every single day because people have seen pictures of me with the X-Men and the stuff that I've had to do with Marvel because they were childlike heroes. Things like I would love to buy the rights to like, well, before it was like Ender's Game, but then they made Harrison Ford and they made a movie out of it. I love everything. I'd rather read like a fiction book than watch the movie, but then because the book is always better than a movie, right?

45:10Jim Kwik:Always, yeah. And movies are great. especially for stress management and everything else. It's just too much of anything. That's why I say do more of or less of, or stop it or start it. It makes it really, really simple. I love that. But yeah, sci-fi books are just, I read a lot of the fantasy books, The Lord of the Rings, all the classics. I have a very large fiction library. But I have two books on my nightstand instead of my phone, because I don't want that urge. I had a, Simon Sinek and I have a video. I saw it on Facebook. nine years old has 38 million views uh somebody spliced our two of our stages together the two of us and this and it's me talking about not touching your phone and all the reaction and distraction and he his was just saying hey just even having your phone at the meal table at a restaurant or at your dining table creates even as it faced down creates the the the like the instinct or the impulse to grab it all through that and just just because it's distracting you from your attention is diverted.

46:10Jim Kwik:Or even if someone's holding it, how does it feel like if someone's here, not even looking at it and you're talking to somebody, right? And so moving it somewhere else and what I have by nightstand is I have a journal, I have a fiction book for night and I have Limitless Daily in the morning. People can have their, whatever they want to feed their mind first thing. And it's just, it works. And it doesn't have to be a lot of reading. Like if people say this, like, oh, I don't like reading. Well, first of all, most people don't like reading because they're not good at it, right? If you're not great at golf, it's not going to be a fun activity.

46:41Jim Kwik:We were taught how to read when we were last class six years old. We haven't had any training past that. People are really surprised when we can show people they get better comprehension reading three times faster the way we teach it. Then it becomes fun. I would also say, even if you didn't go through one of our, we have students in every country, so we have a lot of feedback, tripling reading speed. Even if you didn't do that, my advice would be read something you love until you love reading. Right. Right, like find things that you really love. You're so good with these, you know, phrases. That's a great thing to say.

47:14Jim Kwik:Yeah, like what are your passions? Like even like I was looking at... Such a good point. Like so many people are burnt out nowadays because of AI or because of their job or because of the economy or because of politics or because information overload, whatever, right? A lot of information. I think people are burnt out from information overload. And AI, I mean, is that going to go down or is that going to even... Well, it's giving people anxiety because you don't know how to use it and then you fall behind. And they actually call it information anxiety. And how does it affect our health? Higher blood pressure, compression, leisure time.

47:39Jim Kwik:People aren't sleeping as well, right? Because of all this drowning. So we're drowning information, but I think we're starving for wisdom, right? The promise of the limit is daily. And then it's purple, right? If you're watching this on video. I have 5 ,000 books in two rooms and I have like no purple books. It's so wild. I don't know. Like there are a couple I could think of that are out there that are well known, but purple, and I did the whole thing on color psychology and purple, the two words that consistently came up, sovereignty, which is your agency, and wisdom. And I feel like that was so fitting for the book because I want to remind people that they are a cause, that they have agency, they have sovereignty, they have responsibility.

48:19Jim Kwik:It lies on their shoulders and also wisdom giving them the insight to be able to get through something new in the day. That's why it's purple. What are certain colors? Can you talk about the color psychology? I think that's interesting. Yeah, I mean, I don't know all the science behind it, but there's a reason why in certain restaurants, that certain food, in terms of design and the color design, the palette, there's a reason why red is more alerting, right? With the user for stop sign. There's a reason why police officers wear blue because it's trust, you know, and it's no safety. So all of that.

48:52Jim Kwik:But for purple, though, it's interesting because it's a combination of red and blue. So people have seen it. And again, it's one of those things where I don't think the science is completely, is complete or definitive, right? But I like it from a memory standpoint. I like it because everyone will be talking about a purple book. I love that. But sovereignty and wisdom is just kind of the promise. Okay, but okay, get back to, you just kind of touched upon something that I think everyone would like to know more about is the focus on retention. Because of AI, because of where we are, I think our focus is, of course, we talked about completely depleted.

49:27And also like retention, like you read, you can retain. A lot of times I read, I'm reading blah, blah. I've got to read the same sentence 20 times, right? Can you give us a really good actionable thing we can start doing today to really improve our focus? And then how do we help our retention?

49:46Jim Kwik:For reading? In general. Yeah, absolutely. I think in general. So I think just like confidence, confidence is something you have. So a lot of nature of my work, the first principle is taking nouns and turn them into verbs. because I think we trick ourselves or hypnotize ourselves with the words that we use, right? People all the time see me memorize like 100 people's names in an audience, whatever. And they come to me and say, Jim, I can't do that. You know, I'm not smart enough. I'm too old. I have a horrible memory. And I would say the same thing. Stop. If you fight for limitations, you get to keep them, right?

50:15Jim Kwik:They're yours. Because your brain is this incredible supercomputer and your self-talk is the program that will run. So if you tell yourself, I'm not good at focusing or remembering names, you won't remember the name of the next person to me because your program is a computer you're not to, right? And so I'll start first with the belief about focus and reading speed. Because I think all behavior is belief-driven. Like we can't, it's been my experience, especially working with athletes or people who want to achieve big, big, big things. I don't feel like we rise to the level of our goals or our dreams.

50:47Jim Kwik:I think we fall to the level of our three things at least. Our standards. We fall to the level of our standards. Like we'll always, like if our standard is we have to be able to pay the mortgage and we'll always hit that, right? We fall to love our standards. We fall to love our systems. You have systems for when things get, and especially when things get hard, right? Everyone could perform well when there's no pressure and everything's going really well. That's a given. People show up in even relationships when they're not stressed. That's easy, right? But it's always the stressors, right? Of the economy, of how people treat you or whatever.

51:16Jim Kwik:So when things go wrong, we fall to the level of our standards. We fall to the level of our systems. And I feel also the third thing is we fall to the level of our self-image. You can't outperform who you think you are. It is really hard, at least not sustainably and consistently. So people could go through and do this thing for a relationship, but their self-image is I'm not worthy of this love or making that kind of money or whatever it is, or whatever that self-image is, we're going to fall to that level. So limitless is not about being perfect. Limitless is about redrawing the borders and boundaries of what's possible because you could optimize your systems for greater results.

51:52Jim Kwik:You could raise your standards, right? You could transform your self-image. I'm not saying, again, easy is different than simple, but it's absolutely possible because how else do other people do it, right? And they go through a process. So Limitless is about helping people with that, their standards, their self-image, their limiting beliefs. Like if somebody can learn a great method for entrepreneurs to make money, But if their mindset is, it's scarce, it doesn't grow on trees, I have to hurt people to make money, right? Then money's the root of all evil, whatever it happens to be. You're never going to be able to do that thing.

52:26Jim Kwik:So people start, stop, or fear, fear, whatever it happens to be. They're not looking good or they procrastinate. I would do the inner work, right? It's just like if somebody's watching, there's another one in Limitless Daily, one entry, talk about is that mental exercise. is like, you ever watch a movie or television show and you're like, you know what the main character's suffering. There's the struggle, they're going to the shot and you know exactly what they need to do, exactly what they need to do. And I think everyone listening or watching knows the same, 100 % of the people know this, right?

52:56Jim Kwik:So just like one exercise in here is the thought experiment. It's just like, imagine there's video cameras on you right now. It's been following you around for years. What's the audience screaming at you to do, right? So it gets you out of yourself. There's this cognitive distancing from it, right? And I think ultimately all the great coaching is like self-coaching. I've heard that before, actually. Like if someone was watching a movie that you were the main character in, what would they be screaming at you to do that you just don't see, right? Yeah. And so in here, so I break it down and I give them one idea.

53:31Jim Kwik:I talk about the science of what's being activated, either brain anatomy part or the psychology part of it, And then give them one little thing. It's always a quick start because my last name really is quick. It's not like a stage name or anything. That's amazing. That's your real name. Because also that small, simple step, what does it do? It gives them effort, cognitive effort that gives you dopamine that you earn. Right. One of the biggest challenges nowadays is that dopamine, which is the molecule of motivation and enjoy. Most people aren't earning it. Scrolling is no effort and you get all this dopamine.

54:05Jim Kwik:and then the baseline changes, right? And you're all spent. You wonder why you're not motivated to write that book, do that sales call, work out, whatever, because it's just like binge watching something, no effort at all, or going to a website, no effort at all, or junk food, right? So we get that hit. It's just like when people, they post on Facebook, someone does this, I saw this today. They put on Facebook, I'm gonna write a book. And I literally messaged the person after because they got like a hundred comments saying, oh, congratulations, amazing, amazing. dopamine, dopamine, dopamine, dopamine.

54:36Jim Kwik:And then I guarantee you that person's less motivated to finish that book because they got, they got their hit. A hundred percent. For nothing, for doing nothing. There's research on that though. There's a lot of research on that, that if people say that what they're going to do, and then they, they kind of get that dopamine enough where they don't even end up doing it because they got that release, so to speak. Right. Yeah. Especially with pub or, or do it with somebody that's going to hold you accountable, like probably where someone's going to hold you accountable, like in their mentor or somebody, you care about if you don't follow through like that's different are you on social i mean like do you scroll are you on social media i am i i'm less and less only and not because i'm so enlightened but i also it's the same reason i i i just i don't drink you know like i just i have socially and stuff like that especially with clients that have some little like biodynamic red wine whatever happens to be but i don't for the longest time i haven't drink but it's just It's easier for me just not to.

55:33Jim Kwik:So do I go on social? Yes, because part of my business relies on it. I want to see what peers are doing and staying close to a friend. That's useful. But I don't, I am, even myself, knowing all the cognitive consequences of doom scrolling and brain rot and all the things that the youth are going through, I'm more and more rigorous about having borders and boundaries around the things. Because here's the thing. Here's another exercise in Limitless Daily. It's imagine, think about the words we use about, so we live in the age of attention, right? That's everything. And we can't do anything without focus.

56:07Jim Kwik:And our focus and attention is being sold to advertisers and everything else. We know this. So we pay attention, right? There's a currency there. Like think about the words that we use. Like here's another experiment. What if tomorrow you're starting your day, I'm gonna say whatever, and you had to whip out your credit card every single time you poured your attention into something. You go on the Facebook, you go on Instagram, going to be at the port you manually put in your credit card and every single minute that goes by you're being charged for whatever we would treat it differently right right like we would think about how would we protect you know our currency how would we invest our currency into something that would be lasting and you know i feel like this these are choices that we make and so um yeah i'm human and i you know i use technology just like i use ai and everything else but i use it sparingly because i also know that there's a consequence you know to do to to doing it yeah Okay, so for focus then, I'm just going to make sure I'm clear.

57:01What is the first thing, what is a good thing we can do? Like in one sentence.

57:06Jim Kwik:So that first five minutes already is protect your focus, right? So that gives you to start your day and being distracted and flexing your distraction muscle. The second thing of your focus is your brain primarily deletes stuff. It does focus on certain things based on your reticular activating system and what the questions you're asking. So here's the focusing tool are the questions. See, the prompts that you're giving to AI, I'd be even more concerned about the prompts you're giving to yourself. Like, you know, I talk about in the book about a dominant question that you have 60 ,000 thoughts a day and there's one, and a lot of those thoughts are questions you're asking yourself and answering for yourself, right?

57:40Jim Kwik:But there's questions that you ask more than any other question. Figure out what those questions are. Like, and it's unconscious. It's usually imprinted. Like when I was labeled the boy with the broken brain, my question was like, why am I broken? Like, what's wrong with me? And I started getting my RAS, I started focusing on all the things that was wrong with me, right? Because that's the prompt that you're putting into, whether it's artificial intelligence or your natural intelligence, you're going to get answers based on the quality of that question. And then later on, I started changing that question because it was like, well, how do I fix my brokenness?

58:08Jim Kwik:And I started getting answers too that I didn't see before. So even when you read, has anyone who's watching or listening read a page in a book out to you and just forgot what they just read? How embarrassing, right? And they reread it and they still know what they just read. I guarantee you, first of all, I think they're reading too slow because when you're reading slow, like watch this because we haven't taken a class unless you've gone through our program like probably since you're six years old as a reading class. If when you have this incredible supercomputer brain, most magnificent, there's 86 billion brain cells and trillion synaptic connections, more stars than our known universe, it can remember what you read or it can remember a name.

58:43Jim Kwik:But when you're reading, you feed it one word at, I can't even, I'm from New York. I can't even talk that slow. but imagine if we extrapolate that if you and I were to have the conversation talking that slow what would everybody what would their minds all naturally do if we talk this slow they would get bored not pay attention but isn't that interesting that's the experience people have when they read and they're reading too slow so here's the thing if they're reading too slow one word at a time what happens? Just like when I was talking, you get distracted, you lose your focus, you fall asleep.

59:22Jim Kwik:Some people do that to fall asleep. They use reading as a sedative. And what I'm saying is when you actually, it's like driving a car in this beautiful neighborhood. If they're going 20, 30 miles, they're not focused on driving. Like have you arrived at your location and you didn't even remember like the drive there? You're not consciously aware because you're going slow, right? Some people would be, I saw somebody here like putting on their makeup when they're driving, like whatever, or texting, which you absolutely shouldn't do because you can't multitask, two things at once, that's why there's more accidents.

59:49Jim Kwik:We're singing a song, drinking their coffee, thinking about the dry cleaning, talking to somebody else in the car. You can do five things when you're going slow, but if you're racing a car and you're going 200 miles an hour, taking hairpin turns, are you thinking about dry cleaning? Are you trying to text? Are you thinking, are you drinking? No, you're focused on the act of driving and what's in front of you. Faster readers will have better comprehension because they have better focus. They're focused on the book and the act of reading. Because if you don't give your brain the stimulus it needs, it'll seek entertainment elsewhere in the form of distractions.

1:00:21Jim Kwik:Your mind wanders, starts thinking about client stuff or something in the future because you are boring your brain because you're going too slow. And so one of the ways of improving, to answer your question for reading, read faster. You can use a visual pacer to help you focus your pen, highlighter, mouse, or whatever, because your eyes retract in motion, that'll help you visually focus. and also it'll help you go faster because you could control this pace and you won't back skip and reread words by accident and by going faster, it'll improve your focus and ask more questions. Because let's say, like I guarantee if somebody reads a page, even if they're going slow and they're not remembering anything, they're not asking any questions about that.

1:00:57Jim Kwik:Like even we have a whole very successful student program to help students get better grades in less time, teaching them the focus, memory, speed reading. What an advantage that is, right? And part of it is like, even if you look at standardized tests, You remember, like in Sarah's test, you do all this reading comprehension and then here are the questions. Like, would it make sense to read those 10 questions first and then read the passages and be like, oh, there's an answer, there's an answer. And that's why even in Limitless, like every chapter started with three questions because I wanted to intentionally prime people's minds, activate their reticular activating system.

1:01:30Jim Kwik:And then when they're reading, oh, there's the answer, there's the answer. And that helps them to focus. So do you believe in ADHD then or no? Yeah, yeah. I mean, we've had Dr. Amen and all the big ADD, ADHD doctors there. That's not my expertise. So definitely talk to your health practitioner, diagnose, treat everything. But can you train your brain to be more focused? Yeah, I've taken a very, I'm very well read on the subject. Obviously, we have millions in our community. So it could just come up just through numbers. I take an extremely strength-based approach to ADD, ADHD, dyslexia. I mean, I can give you countless examples of people throughout history and current people who have these traits and they're exceptional because it forced them to think differently than other people.

1:02:11Jim Kwik:Just like with my learning disabilities and my traumatic brain injury and all the things that came with it, it forced me to be able to look at things in a different way to come up with different answers. That's what cognitive flexibility could be, right? Like Steve Jobs is very flexible. Like think about a phone. It is the intersection of like a computer, a camera, a calculator, like all these different things, right? But anybody could have done that. There's a book called The Structure of Scientific Revolution that says that all innovation, the majority of all innovation in fashion, technology, automotive, it usually comes from somebody outside the industry that came in an executive or founder that looks at the industry saying, why aren't we doing it this way?

1:02:49Because if you're in the industry, you also have the same education, the same learned helplessness, what's possible, that's reinforced in that environment.

1:02:56Jim Kwik:Right. So like, it's like Elon looking at the automotive industry saying like, ask a new question, a new prompt, like what you would do in chat GBT, you know, or something else. You would ask yourself saying like, hey, if I was to create a car today with today's technology, what would that look like? And you ask a new question or prompt, you get a new answer. And that's why I lean into human intelligence because the last of it, because you're going to get these people post on social media. The rest of the acronym, just to close this out, H is hard, which is emotional intelligence. The U is the understanding and the comprehension because only humans could decide that.

1:03:29Jim Kwik:The M is the meaning and purpose behind what we do. Like I think passion is what lights you up and purpose is how you use that passion to light somebody else up. That's functionally what serves me very well, meaning you can have lots of passions. like I love my martial arts, I love anime, I love arena. Like I like learning. Learning lights me up. Then in all ways, because I struggled with this for so long, that lights me up. But teaching people how to learn lights them up. That's my purpose, right? And so that's purpose. And that's a big conversation. Like why we do what we do, who we do it for.

1:03:58Jim Kwik:And then the A is adaptability. Our ability to adapt when the world changes, when technology changes. Are you gonna adapt or are you gonna fall behind? You know, or adaptability is on learning bad things that just don't work anymore. And then finally, the N in human, besides adaptability, the N is nexus. And I use nexus as an easy way to remember connections. Because it's not just your neurological networks, it's your social networks. And to become a nexus of, because even on our podcast, we had the director of the longest study at Harvard over 80 years on longevity and happiness. He said, yeah, for brain longevity.

1:04:35Jim Kwik:Who was that? So it changed. But I'll send it and we'll post a link. But I would say that it wasn't diet that was the biggest thing or exercise. It was your connections. It wasn't just romantic. It was the depth of your connections. Because as a reminder, it's not just your neurological networks. It's your social networks, which added years to people's life. And so I bring this up. But that's a human quality, right? Adaptability, understanding, meaning, empathy, heart, emotional intelligence. and I feel like in the world of AI where it's accelerating, the only people are going to survive because we're going to be able to keep up with computation and processing, right?

1:05:15Jim Kwik:Everybody has that. We're going to have to lean in and get really deep into what makes us more human, the curiosity, the empathy, the leadership, you know, the adaptability. And we do, in the book, we happen to touch on every single one of those things and more. I can't wait to read that book. Okay, I've got more questions for you. Yeah, yeah. What's one belief you had 10 years ago that you've completely changed your mind on? What is one belief that I had years ago that I changed my mind on? Wow. Okay, so 10 years ago, it'd be different. I'm trying to think back in terms of where I was 10 years ago, but even in the past in general?

1:05:54Just in general, yeah.

1:05:55Jim Kwik:Yeah, I mean, before I thought things were fixed, and this is a common belief that people have, either genius is born, you're born with that ability, right? And my new belief is genius is built, you know or another way of saying it is that intelligence or memory is fixed like your shoe size it's absolutely not it could it could it could grow through proper training discipline habits mentorship that that's and then what does that mean based on neuroplasticity is you could have new thoughts you could have new feelings you knew new habits new behaviors i want to talk to you about exercise because i'm a big believer in that and how it really helps with my brain and focus like to me that's like the best thing you can do for focus and cognitive but it do you know of any data or stats of what exercise does to the brain in terms of making it more efficient and more optimal?

1:06:41Jim Kwik:Yeah. So for me, it is part of my morning routine. I have to, I just have to move. And I just want to remind people, it's just not just your exercise routine is moving throughout the day. And so I think that's very important. So exercise, so many benefits for the brain, right? We know about brain-derived neurotropic factors, BDNF. What is that? It's like fertilizer for that neuroplasticity. So that's critical. When you exercise, you get dopamine, serotonin, you get endorphins that are earned, which is so very important. So that's a physiological, neurological benefits. Also exercise is hard. Like I know in terms of until it becomes easy, but I like pushing ourselves and doing difficult things because I feel like if people are struggling with brain fog or they're stressed, it's a wonderful stress reliever.

1:07:27Jim Kwik:Have you ever had a workout and just like regretted you did it? Never. Literally. I want to know if there's any, like, do you have any, like, stats? Like, it makes your brain 97 % more functional. No, that one. You don't have that? I would have that. I want you to walk me through fast your daily habits. Like, from the second you wake up and the second you go to bed, I want to know what you do every day because that's really important because we want to do what you're doing. No, well, okay. What time do you wake up in the morning? I'll share with you. I'm very transparent about it because all I do is document.

1:07:59Jim Kwik:I can roll out of bed at 2 o 'clock in the morning and have this conversation with you because I practice what I post. And I think that's very important, right? Otherwise, I won't be able to do what I need to do. Two o 'clock in the morning, you say? No, no, no, no, no, no, no. But I'm saying, even if I tell you the hour I wake up, I'm not saying that's ideal for everybody. Because I do believe people are bio-individual. What I would want people to do is not just know the process of what I'm doing, but more important, the principle so they could customize it for themselves. I don't think necessarily there's a through line between people making their bed and not making their bed or waking up at a certain time and not.

1:08:29Jim Kwik:But the principle behind that is I think it's important. I don't require a whole lot of sleep. Maybe I've trained myself that way because I pulled all-nighters through school trying to keep up and not doing well. I also have a kind of career where I could be on three continents in a week. So I have to do the things, you know, you and I find ourselves at biohacking conferences, a longevity, a performance, wellness events together. And, you know, I practice these things. And so I sleep is incredibly important. All right. So for your brain, cleans out beta-AMOA plaque that can lead to brain aging challenges, consolidates short-to-long memory.

1:09:01Jim Kwik:And there's so many benefits sleep, right? That's a given. But I would say that prioritized sleep, probably one of the most important things people could do for their brain. For me, I'm definitely out of bed at 5 a.m., but it's just me. I'm just a morning person. More important than that, and I'll go micro. So one of the challenges people have with the cognitive dips throughout the day or the mental fatigue, part of motivation is not just having purpose and small things they could do to break things down, to get some momentum and some dopamine, it's having the energy, the wherewithal to do that, right?

1:09:30Jim Kwik:If you have a newborn child and you haven't slept in three nights, you're not being motivated to work out, right? And anything you do, it's hard to get a lot of benefit when you can't exert a lot of effort into it. For me, part of the expenditure is the task switching, the multitasking, meaning you're on Slack and then you go to this and you go to email and then you consume things you need to do and you can do a conference call. You're task switching. And what it does is, this is big. for focus. When you task switch, first of all, you waste time. People think that they're multitasking and gaining time.

1:10:01Jim Kwik:It could take five to 15 minutes to regain your focus, right? Number two, you're actually losing time. Number two, you make more mistakes. I get to work with some of the most amazing doctors, surgeons. Surgeons who do more multitasking will make more surgical errors during operations. They'll make more. It's like texting and driving. You can't do two cognitive activities well over time, right? You're going to make more mistakes. So you're making more mistakes in your life, in your business, whatever. But the third expenditure that people don't think about is energy. Like if I'm working on a specific task and I switch to something else, this cognitive web is lit up.

1:10:31Jim Kwik:And now I have to kind of close this down, turn this on. He uses a lot of blood glucose, right? And so if you get dips, maybe you have too many tabs open. So what's the cure to that? Or not the cure, but the treatment is you batch certain things that are cognitively similar together, right? And so this is how I do it. And it's not duplicatable, but I'm saying that's the principle, how it expresses itself in my life In the morning, I create. In the afternoon, I consume. In the evening, I clear. Very, very simple. And I don't get this perfect because I have speaking and I have to do this conference call.

1:11:04Jim Kwik:But to the degree in the morning, I'm most creative in the morning. So what do I do? I'm writing. I'm sketching out interviews. I'm thinking about my journal. I'm doing my thing. Creative. In the afternoon, I love to consume. That's where I do my research. I read the books. I do, I watch videos of future podcasts, whatever happens to be, I consume. And then the evening where create is pulling out, consuming is pulling in, clearing is just putting into the trash. And so how do you clear? Because I'm going to get that parasympathetic at night so I can sleep very well. My nervous system can regulate.

1:11:39Jim Kwik:I could talk to my wife and just talk about the day, right? I'm just clearing. Some people use yoga nidra. Some people journal. Some people will take what they want to do tomorrow and write it down to get out of their head, right? So there's all these different ways you could do clear. And so that's the overall concept of my 24 hours. Now, like in terms of morning routines, for example, my morning routine used to be like just over two hours. And I just cannot do that, especially with a one-year-old and a three-year-old and all the other things, right? And so what I do, 12 minutes. And outside of my Limitless Daily, which I read going through every single year now because I'm going through it, I wrote Limitless.

1:12:17Jim Kwik:and actually this one also part of it in Greece because there's a goddess of memory and her children are the nine muses of science, literature, and art and it was this whole thing and there's this 2 ,500-year-old memory technique that orators used before there was printing present. I was very inspired. But while I was there, it's interesting, like ancient Babylonian times and Greek times, they used to believe everything was made of four elements, fire, water, earth, and air, right? And so I was like, wow, this matches a lot of my biohacking and everything else. So what I want to do is first thing in the morning after I do my, my, you know, uh, attentional priming with the book is I go outside barefoot earth, right?

1:12:56Jim Kwik:The exchange of electrons and all the stresses that come with that in the healing. And then I get some direct sunlight because your eyes are only part of your brain that's outside of your skull. It helps to reset your circadian rhythm, right? To sleep better at night. So that's fire. Sun is fire for me. And then I'll hydrate with some lemon or some electrolytes or whatever it would be. And that's my water. because when you sleep, you can lose up to a pound of water just through respiration, perspiration. And we know that if you're dehydrated, it's going to significantly affect your cognitive health and performance.

1:13:25Jim Kwik:If you just stay hydrated, it can boost your reaction time thinking speed upwards of 30%. I mean, your brain's mostly water. Right. So if you're dehydrated, your brain will work 30 % less efficiently. Hydration. Yeah. If you're dehydrated, it will be 30 % less. Which is wild. Yeah. Yeah, that was Dr. Lisa Moscone. I was talking about that research on the podcast. She's a neuroscientist and a nutritionist, which is literally an interesting combination. So then I have the fire of the sun. I have the grounding of the earth, right? I have the water. And then the final one is air, which is some breathing.

1:14:00Jim Kwik:And I can do this with my three-year-old and my son. And we're just doing this breathing exercise. It can be Wim Hof, alpha breathing, fire breathing, box breathing, longer exhales, whatever happens to be. And then I'm just set in 12 minutes. It's free, not very time-consuming. You do it with loved ones. You can do it anywhere. And it's easy. I can't always travel with everything that I want to be able to do, whether red bed and a hyperbaric chamber. But yeah, so that's the morning. Because if you want to win the day, you have to win that first hour of the day. And then I have it down. I kind of touched on my clearing and going to bed in terms of reading some fiction and journaling and just clearing my day.

1:14:38Jim Kwik:And then in between is the interesting part. But then I create and I consume and I, you know, and then I clear. I have one other question and then you can go home or do whatever you need to do. Why can I, why can people or me speaking for, I can never remember a name, but I can remember the smallest, stupidest, insignificant thing that's happened in someone else's life, but I can't remember someone's name for the life of me. I can be introduced to them three times. I can see their face. Like I don't recall as well as I used to. When I was a kid, I was able to do it all the time. Not even a kid, like a young adult.

1:15:09Jim Kwik:I would say there are a number of things, right? We teach it over a dozen different ways of remembering names. First of all, just recognizing the importance of it. You know how important it is. Yes, of course. Just even a few months ago, I was in Miami speaking at an event on memory, specifically for salespeople to remember client information. I was supposed to be there. Yeah, client information, product information, just give salespeople without... And one person pulled me outside, and he was disheveled. I mean, he was really... He was like, I really wish I saw your work, you know, weeks, weeks ago.

1:15:37Jim Kwik:he's in commercial real estate. He told me this whole story, and I'll abbreviate it for you. He lost a$50 million deal because he called the client the wrong name twice. That's how personal people feel because what's the message we send to somebody when we forget their name or we call them everything, that they're not important to them? So I would presence the importance of it and I would give you a couple ideas on just how to remember names. First of all, the belief behind it is that there's no such thing as a good or bad memory. You train memory or it's an untrained memory. You could train remembering names, right?

1:16:07Jim Kwik:A few ideas for it, you know, I always tell people to, is to presence the motivation behind it, right? Like being intentional about it. Like a lot of times when you've been talking about this, you're going to, you remember, like for me, like it's just natural. Like I was like, oh, I know it's good to see you. You do that because you can say the name, Suave, S-U-A-V-E, say the name. You meet somebody, you get their name, you say it and you get to hear it twice. You use it three or four times in the conversation because then that repetition does help ingrain in a memory to encode it and store it.

1:16:38Jim Kwik:The A is great when you meet somebody and their name is different. So you can, um, maybe you haven't heard it before. You ask about it, right? Who are you named after? Oh, that, then that's a beautiful name. Where's it from? How do you spell it? What does it mean? Right. And people, I've never, I think people are flattered when you take an interest in that because most people don't. The V is visualize where you can just take someone's name and come up with like a, something that sounds like it or reminds you or a celebrity, whatever it is, and attach that to somebody. Um, and that's pretty self-it.

1:17:04Jim Kwik:Like I meet someone named David and I'll just do like a slingshot in my mind to their nose and David and Goliath. It just reminds me and it's kind of, it makes you smile. And it's only to overcome, like meet Noah and it's Noah's Ark or Ed is like a horse or whatever it happens to be. This little picture. And then once you understand the person's name, it's in your long-term memory, then the pictures disappear. It's to overcome what I call the six second syndrome. You meet somebody, you have six seconds to do something with the name. Otherwise it's gone, right? You can't shake, done, it's gone.

1:17:31Jim Kwik:but it helps make it sticky, right? And then finally, the E in swab is you end. It's nice to walk into a room of 10 strangers and leave saying goodbye to every single one by name because it's not just what you know and who you know, it's who knows you and who remembers you and they're all gonna remember you because unfortunately that's a standout skill, right? And I think it's so important nowadays in a world where there's so much information, I think people are starving for wisdom and warmth and that's really what this work is really all about. I love that. But the stupidest thing I remember all the time.

1:18:05Jim Kwik:Yeah. And then that's good. I mean, your memory works, right? It's just applying what made that memorable to the things that aren't as memorable. I love that. Okay, Jim, I know that took you for, I know you're going to run out of here, but okay. The book is called Limitless Daily. This is another iteration of an amazing book called Limitless. And I'm sure everyone's going to want to pick it up. This is not just like, you know, eat blueberries in a day or just how to read fast. This is actually, it's how to win the day by leveraging that first five minutes. So if everybody, it's quick, right? And everyone has five minutes.

1:18:42They can read one passage and they will be transformed.

1:18:44Jim Kwik:Because here's the thing, little by little, little becomes a lot. You do this over 365 days, you become unrecognizable. And I really, and so people get a limitless daily. When they do as a thank you, they can join. We're going to do a 366 day challenge. I don't think anyone's been done like a whole year, but we, I'm going to send you a prompt, a question for every single, cause it's by date. So everyone in the world's going through the same date and the same content. So we'll be doing these lives. I'll be, you know, sending out a prompt that for people to think about for your own mind, not AI.

1:19:14Jim Kwik:And it'll be a fun process. I truly believe, and I really appreciate this, Jen. I love your energy because you get me thinking of it every way. And it's like, and that's why your community is so engaged because you're so devoted for them and you're very protective and you're really serving. And I think there's a version of ourself, you know, whether it's through hustle or habits or anything, that there's a version of ourself that's patiently waiting, like a limitless version. I think the goal is we show up every single day until we're introduced to that person. Well, you're such a great guest.

1:19:44I love that you are here. Thank you, Jim. Yeah, thank you for having me. This is amazing. This was such a great conversation. Guys, pick up his book, follow him, join his community, join one of his, get one of his courses. You have a million of them, right? Like not a million, but a lot of them.

1:19:57Jim Kwik:Yeah, yeah. And it is one of the, I think one of the more useful courses out there. I always say that most of these courses are not so useful, but this one is. Memory, if you want to improve your memory in 30 days, 15 minutes a day. We do everything, languages, client information, product information. For those of you who have fear of public speaking, I think that a lot of that's dissipated when you remember, you're confident in your competence to remember what you need to talk about and speed reading, triple reading speed, better comprehension. It's all, these are the kind of things I wish we would learn back in school.

1:20:26Jim Kwik:Like fitness, like entrepreneurship, like state regulation, like social intelligence, all that good stuff. It's all this, all those things that are, it's actually, those are the devil in the details. Those things are actually what makes people, people. And I focused on the domino of learning how to learn, which is what this book's about, because it's all about adaptation. Because if you learn how to learn and adapt and focus and read, Then everything, you apply it towards money, muscles, marketing, management, martial arts, music. Everything gets easier when you can focus and read and understand and apply.

1:20:58100%.

1:20:58Jim Kwik:So it's the biggest levers for educators, for entrepreneurs, for seniors, for students, for anyone with a mind. So intelligence for me, I'll finish with this. The definitions I didn't get to, like I talked about pattern recognition and change your opinion based on new data and being cognitively flexible. is intelligence. When I talk about human intelligence, it's about how do we, and this is a question I'm obsessed with, how do we use our brain and direct our mind to create the life we want? Because honestly, someone can be very book smart, but if they are struggling in all these areas and they don't have the results, how smart, how intelligent am I really, right?

1:21:32I totally agree. I just did a whole thing on this. Is a person that just because, what's intelligence, right? If you're not living the life you want, then you're not really that smart, right? Because you're only smart if you're actually able to live the life you want, right?

1:21:45Jim Kwik:Yeah. And I would challenge everybody. So that only precedes that some kind of action is taken. So knowledge by itself is not power. It only comes power when we apply. We all know that. And so this is an application you do every single day with Limitless Daily. But here's the next thing. Wherever you're consuming this right now, take a screenshot, tag Jen, tag myself, tag their podcast so we see it, right? I'll repost a few. We'll gift out a bunch of books just as thank you for having me. And share, here's your action step. because there's something called the protege effect. They also call it the explanation effect.

1:22:16Jim Kwik:When you share something and you teach it to somebody else, you get to learn it better, right? And so I would think about this episode or maybe even listen and rewatch it and just share on your post, if it's an Insta story or whatever, like two or three things that you learned so that your fans, your followers, your family, your friends get the benefit or at least see something there. And then because you tag us, I'll share some, you know, repost some of those and gift out a couple of fun stuff. Yeah. That's amazing. Thank you so much, Jim. Sorry, I hope you can hear me. Okay, I'll let you out of here.

1:22:46I'm sorry that we took up so much of your time, but, you know, that's what happens around here sometimes.

1:22:52Jim Kwik:I love it, Jim. Thank you. Thank you. Bye.