Can the U.S. Rein in Prediction Markets? + Joanna Stern on Her Year of A.I. Experiments + Our Producer Goes to Attention School

23:39Men don't listen. But this man does listen, and that is why... Anyway, I wanted you to know that I did not pick the name Casey. You didn't? No. That was my curiosity. But when that name... I was like, I have never met a Casey that I didn't like. And honestly, I think you're actually the only Casey I've really known. Actually, I had a friend in camp, a woman named Casey. I liked her too. She's here right now. Let's bring her in. Casey from camp. I want to put a pin in the AI relationships that you had because your book is so much bigger than just the social and relational side of AI. You spent a year doing all kinds of things with AI, outsourcing everything you could, writing in Waymos.

24:18You worked as a customer support agent at a mattress company. So I just want to know before we get into that, like what was your motivation for doing this experiment? And primarily it was what you guys talk about on this podcast so much. And you hear from so many of these tech executives, which is AI is going to change our lives. The fabric of our lives is going to change jobs. It's going to change health care. It's going to change transportation. Like we hear about it from all these different things. And yes, we're like very clouded right now in the AI model race and, you know, the chatbots that live on our computers and the agents.

24:49And that is in this book, to be clear. But I was like, what about the fabric of our entire life? Right. And you have all of these pitches coming from the humanoid robot companies, the self-driving car companies, the chatbot relationship company, the therapist companies, all of these things. And I was like, I'm going to test it all. I'm going to see where we're at. And I'm very clear in the book because I think it's very tough to write an AI book. How's that going for you? It's going great. I think we actually have a little bit of a similar approach. It's like we want to capture this moment, right?

25:21because this is, I believe, a significant milestone in the history of technology. But I want to capture it as here's what we have right now, but here's what the future could look like based on these things that are clearly hype in many places, sometimes not hype, sometimes quite good, and sometimes really, on the flip side, quite terrible. And can I capture that, see where we are now, and then maybe, you know, we'll pick up this book in five, ten years and be like, you were totally right about something, you were totally wrong. What is something that you left the book with thinking like, this is all just hype right now.

25:56Like this actually does not have any ongoing utility in my life. Humanoid robots. And I continue to follow this story because I love it. And like just started a new company, started a new newsletter, new video channel. And I think like humanoid robots are just one, really fun to cover. And two, I think we're going to watch this progression over the next couple of years. And I would love to be the person that's sort of documenting a little bit of this. But gosh, like this promise that these robots are coming to live with us, they're really not coming to live with us anytime soon. Humanoid robots are very good for the sole purpose of making YouTube videos about humanoid robots.

26:32Like this is their actual utility. First of all, do not spoil my new business plan, okay? That's the new business plan. That's what we're doing at the New Things. Go check it out. Although, I totally, but this process to make them smarter is fascinating. and totally dystopian, but also hilarious, right? The idea that these robots need to watch us do the most mundane tasks in our lives. See folding laundry, see doing the dishes. See podcasting. See podcasting. But they're like actually good at podcasting. It's not a physical thing, right? I mean, you guys - This is very physical. I train like a performance athlete, Joanna, okay?

27:13This is my Olympics I'm doing right now. I can tell. You guys have perfected this. Thank you. This is what peak male performance is like. Drink it in. So on the flip side, was there anything that you found surprisingly useful? I mean, obviously it's better at writing business memos and editing. But was there anything that really like caught you by surprise? Were you like, oh, this is farther ahead than I thought? Two things. One, which was I had to cut myself off from writing. but the progression of AI agents and the autonomy around them was getting so much better throughout the year. Like I tell the story of hiring this reporting assistant the beginning of the year needed her to do lots of research tasks, sending emails, et cetera.

27:58By mid part of the year, that was pretty good on its own, right? Perplexity comment had just come out. And so I started like really hammering on that and having it do a lot of the tasks she was doing. But like now we sit here today, and it could do 100 % of those tasks, right? The other thing, I talk a lot about it in this book, probably just because I'm really interested in the future of hardware and devices. I think the AI wearables are really getting there. I mean, they might not be completely AI wearables, but the wearable idea of having an AI assistant that's with us persisting through the day on something we wear, there were a lot of elements from different things I tested.

28:37I tested B bracelet. I tested the metaglasses. All of these things kind of coming together. I was pretty surprised at how good they're getting. There's a funny scene in the book where you're like going into a meeting with your B bracelet on, which I imagine is recording and transcribing like everything you hear and your boss or someone you worked with at the time was like, can you take that off? Yeah. No, everyone at the journal when I was at the journal when I was writing this, everyone would know like, please leave your bracelet at the door. Like my boss This was literally every time he'd be like, do not wear that in here.

29:07I'm like actually very sad that you and I never worked in the same office because I would just love for you to just be crashing into the office with a new stunt every week. You know, some horrible new device that is, you know, violating some sacred principle of human existence. But I'm not sure how the Wall Street Journal is functioning without me right now. No stunts. No stunts. I'm curious as a parent how you're thinking about AI now, you know, sort of having this full year's worth of understanding of exactly what it can and can't do. How are you thinking about giving it to your kids as they grow up, go to school, learn things?

29:40When I was writing the book, my kids were three and seven. Okay, now they're four and eight. Right now, I think that it's important for even at this age group to start talking about AI. And there's a lot of examples of this in the book, which are hilarious, but I thought were really great examples. So there's like this one example in the book where my son had a praying mantis and the praying mantis started turning brown. And he's like, what's wrong with my praying mantis? And so I took out ChatGPT live mode. I tell like ask ChatGPT and ChatGPT is like, this is amazing. The praying mantis is pregnant.

30:16And my son is like super excited. He calls my dad. He's really excited about this. I was like, no, it was dying, right? Let's just say the prayers weren't working for that mantis. And like ChatGPT was fully wrong, right? And I think that that was an important lesson and it's always going to be an important lesson. Let's clarify this right now. What color does a mantis turn when it's pregnant? Casey, look it up. Look it up. I'll be right back. I don't know if it does change. I want to talk about your experience with dentistry, which seemed quite maddening. So you go to the dentist. You went to the dentist, yeah.

30:53And they use a system that has a sort of AI overlay over your x-ray. And while it seems clear that you have one cavity, your dentist goes further and sort of says, based on the AI recommendation, we're going to recommend this complicated, expensive, like multi-session therapy for your gums. Tell us what you did next. Yeah, I love that you brought that up because I haven't talked a lot about it. And it was I became obsessed with reporting that topic, like obsessed. I talked to every dentist that I knew, which turns out to be I know a lot. But and so, yes, similarly to how AI is being used in radiology for breasts or gallbladder, et cetera, it's being used in dentistry.

31:34And honestly, it's happening almost everywhere. Like there are so many dental practices across this country that are using tools called Pearl AI or Overjet. And it's a layer, right? They just turn on this layer. They press the AI. It does an analysis. And it's very easy to see the cavities, right? Like deep cavities, they put a big box around it. It's red. It scares the crap out of you. And you're like, oh, no, I'm going to need a, you know, bad drilling. And then there's this option where they can turn on and show you other sorts of buildup and plaque. And I go to this dentist, not even on a reporting trip.

32:10And I say, oh, wow, she's got Pearl AI. And I'm like, oh, wow, this is awesome. Like I perk up in my chair and I'm like, you know, show me. And you're like, I can expense this dental care now. It's a book expense. And it shows that I have a lot of plaque buildup. And she says, we have to do a deep cleaning. We have to do this periodontal treatment. It's going to be four different sessions. And I'm like, that's weird. I've never needed this before. My teeth aren't really bothering me. Like, she really made, like, do you ever go to the dentist and you're like, I feel really bad about myself. Like, you know?

32:43And I'm like, oh, my teeth are dirty. They're like, do you floss four times a day? Right. Yeah. Like, what kind of person do you think you're talking to? Yeah, they're like, your mouth is dirty. Dentists believe that people spend approximately eight hours a day on oral hygiene. That's how they talk to you. They talk to you and they're like, I know you had candy three times yesterday. You know, like anyway, I came out of there feeling terrible about my mouth, feeling like, oh, my gosh, I might need these four treatments, which they couldn't assure me would be covered by insurance anyway. So it's going to cost thousands of dollars.

33:15And then I start going to these other dentists and they're like, yeah, no, I don't I don't see that. You know, they did do some measurements and they said, no, the data also shows on that that it is bad. It's really bad. You need these. And so anyway, story goes, I go to these other dentists and they're like, yeah, we see the AI is saying that, but we're looking and it's really not that bad. We think it with some better home care, it can be better. And lo and behold, I never had the periodontal treatment. And so I started doing the reporting and people working in dentist offices who didn't want to be named because they were worried for their jobs start telling me, yes, our bosses are pushing this AI because they can now see the readings and they can see the AI report.

33:56And they're like, this person had a, you know, not a terrible cavity, whatever it was on the level. Why didn't you why didn't you drill it? Why didn't why didn't they why didn't you sell the periodontal treatment? Right. And so there's this whole world of DSOs, which are companies that own these smaller practices, dental practices. Again, something I had no idea about. And all this leads to they are using AI to try to upsell you on dental procedures. Yeah. I mean, the reason it struck me so much is so often when we hear about AI and diagnosis, it's like this miracle story of like all of a sudden we can detect pancreatic cancer like a year in advance.

34:29and like in your book, I feel like I saw the dark side of that, which is, no, it's going to have this sort of fancy high-tech sheen that is going to make you think, oh, wow, I've been diagnosed with something that a human would have missed, when in reality, it's a service you don't need and they're going to overcharge you for it. And I make this point that when that's happening in, say, breast cancer, which I talk about at length in the book because I have a very high risk of getting breast cancer because of family history, that's a great thing, right? If it's picking up these small abnormalities, that's great.

35:00But in my mouth, I don't care. You know, I think people are going to listen to this and think I'm disgusting. Listen, if you're wondering, Joan has very fresh minty breath. And as far as we can tell, her mouth is doing great. Excellent oral hygiene. Totally excellent. I need to do teeth whitening. Great. You should get a teeth whitening sponsor right in there. There's a story that you tell towards the end of the book where you're thinking about your career, considering whether to leave the journal after 12 years, do something on your own. And you say that you asked a bunch of colleagues about whether you should quit your job, and they all hedged a bit.

35:34And then you asked ChatGPT, and it said, quote, I think you should go. You should quit. What did you learn in that experience? Well, I thought it was a little bit of a full circle moment, because the whole book I kind of am saying, like, AI is this mirror, and it's going to tell you basically what you want. And in some ways it told me what I wanted, right? Like I knew somewhere deep down, and I say this, like people kept saying, trust your gut. And I was so clouded with anxiety that I did not know what my gut wanted. I could say like it wanted a burrito and that was it, right? Like that's all I knew my gut wanted.

36:05But I'd uploaded all my notes, all my financial projections, all of the fears that I had in note forms and just thought, okay, let me see where the data takes me. If these are calculators, word calculators, data calculators, maybe this thing can tell me what to do. And it did. And it told me that, you know, there was enough. I had done enough to lower the risks. I had a good plan in place. I had this book coming out. And, you know, I trusted it. And it also came full circle. Like, this is a mirror. It kind of did tell me what I wanted. Well, I'm glad that the most. I'm also on the other side of it.

36:44And it's going well. Had it not, I would say this stuff is stupid. Well, I'm glad that this very fancy technology reached the same conclusion that Kevin and I reached years ago when we both told you multiple years ago, Joanne, it's time to quit your job and go independent. I don't know. I mean, you might have. You might have been that bold. I actually do think you're one of the humans that has been that bold, you and Kara Swisher. Yeah, but, you know, it's unclear. Like, are you guys robots? We're not sure. We're not clear on that either. We're not clear on that. Here, you can wear this pin, but I'm not sure it's true, Casey.

37:13I brought you guys pins. Oh, verified human. Wow. These are the hottest AI wearables, okay? It's like the analog version of the world orb. The orb. Yeah. Is this recording everything we say at all times? Yeah, these have microphones built in, and it absolutely scans your iris to prove you're a human. Yeah. I want to ask you about the geographic divide when it comes to AI. So you live here in the New York area. We're out in San Francisco. So out by us, it's like very common to run into people who are obsessed with AI. Everyone's constantly talking about it. It's the subject of every conversation.

37:48Here, I feel like it's a little different. Maybe it's seeping in at a different pace. There's a lot more resistance to it. Like, did you feel that when you were reporting? Because you also traveled around a little bit. Let me tell you about a place called New Jersey. That's where I live. We live on the cutting edge in New Jersey, okay? But I do take that as a little bit of the pulse when I'm there with talking to parents, talking to kids, hearing what they are seeing or hearing about AI. So we don't have Waymos, right? We don't really have robots in the street other than me bringing robots to the streets of my town.

38:27But I did feel like throughout the year when people would say, oh, you're working on a book about AI, they would more be coming to me at like barbecues and start telling me about their experiences with AI, right? How much better something had gotten. I have a number of friends who work in the legal field and, oh, we're so scared of it. But also it's really kind of crazy what this unlocks. Claude really kind of caught on in the last six months. And while I was writing this in the last six months and I was hearing a lot about that. So, look, I realize that it's a bit odd to, like, go so deep on a topic like this and say, I'm writing it for the masses because, like, clearly I am not the masses.

39:08They're not doing this. But I wanted to, like, live at that cutting edge but be able to tell it for those people. And I will say a number of the real people I talk about in this book, talk to in this book, students, people who are having relationships with AI companions, they were not on the coast. There's someone in Chicago. There's someone in Denver. So people are spread out that I was trying to source that way. Yeah. I wanted to ask about another divide, which is the gender divide. So there was a great story in Bloomberg last week from Issy Lepowski called The Messy Reality of AI's Much Discussed Gender Gap.

39:43And the article cites research showing that men are 22 % more likely than women to be heavy AI users at work, while women are more likely than men to feel threatened by AI, to question its accuracy, and to worry about being perceived as cheating when they use it. Another poll found that 61 % of women expect AI to do more harm than good in their lives. Curious what you make of that gap and if you sort of have felt any of those feelings in your own work with AI. Well, I thought you were going to bring up Reese Witherspoon. We could also bring up Reese Witherspoon. Who recently encouraged women to take up AI basically because if they don't, they'll be left behind.

40:22And Sandra Bullock, I think, was saying something similar like that same week. Yeah. It's really – actually, going back to the sourcing thing, a lot of my sources were women. The women having relationships with the AI. Women who were speaking out against some of the dentistry stuff. women who were using it in schools. Like, you know, so I don't know if I totally saw that. I think the feelings about AI are very gendered, but also like a lot of people just hate AI and they're men and they're women. For sure, yeah. I also think it's like, it's related to the industries where AI is seeing the most and fastest adoption, like programming.

41:04And harm. Which is, and harm. Like programming is predominantly men. AIs have gotten very good at programming before they got good at a lot of other things. So I think a lot of the most enthusiastic people running like, you know, huge clod swarms to do their engineering projects are men because in part that's just a more predominantly male industry. I'm really interested in the age divide, actually. And I think there's some research out there, but I think there needs to be more about this generation, whether it's Gen Z or what's the one coming out of college right now? Alpha. Alpha. alphas. I think that's where we're going to see it.

41:40And I don't know if it's going to file down by gender because some of those people are just furious that this exists because they can't get a job or they blame it that they can't get a job. And we don't know totally the causation there, but that's my bigger interest. And I would have loved to have more on that in this book. Sequel. Sequel potential. Well, speaking of writing, I want to learn how you used AI to write your book. We've talked about this a little bit with Jasmine Sun. And I'm very curious, like what you let AI do for you when it came to this book and what you preserve for yourself.

42:14I want to ask the question back at you. But the first page or the first page, one of the first pages is exactly that. It's talking about how this is a very human made work, but there was a lot of AI used in the process. So I wrote every word and used a lot of editing and copy editing from AI. I hired an amazing actual editor, human editor because I got through the middle of this and I was like, I don't think this makes sense at all. And I was like, this is great. This is the best book I've ever read. You know, I was like, no, I don't know if you know how to structure long form writing. And so thank God I had a human editor.

42:49I all the illustrations, human illustrator, Jason Snyder, amazing, like just made this book come to life. I am human fact checkers, but I did use a lot of AI for fact checking or for the notes process at the end. The end notes process could not have done without AI. So there are these lots of little ways of augmenting or adding to the writing that I was using, but I would sit and write for long stretches. It wasn't like, oh, let me prompt and get a chapter and then I'll tweak it. That's not how the writing of this book went. And I think it reads like that. There's these journal entries. It's very personal.

43:25And I hope somebody said it was witty a review that was nice it's fun i will say the book is what i love about your work which is that it is funny it is approachable it is very human it is very you see so i did not feel like i was reading joanna slop i felt like i was getting the real deal yeah joanna slop is a great term we couldn't sell that we can sell that could have been the name of your new media company That could be the name of my OnlyFans.

43:54Well, Joanna, you're a legend. We love you. Thank you for coming on. The book is great. It's called I Am Not a Robot. And neither are we. Yeah, that's why we need to wear our pins. Okay. Human verified. But you don't have to put... That is a nice shirt, and I wouldn't want to ruin it. Put it in the pocket. This one's not so nice. I'll just stick it to it.

44:23Maybe that's an urgent message from your CEO. Or maybe it's a deepfake trying to target your business. Doppel is the AI-native social engineering defense platform fighting back against impersonation and manipulation. As attackers use AI to make their tactics more sophisticated, Doppel uses it to fight back. From automatically dismantling cross-channel attacks to building team resilience and more. Doppel, outpacing what's next in social engineering. Learn more at doppel.com. That's D-O-P-P-E-L dot com. I'm Winnalou. I write the game Connections, one of the puzzles from New York Times games. And I love horror movies.

45:00I love my dog. And I love trying to trick you. I'm Tracy Bennett. I get to pick the wordle word every day, which is not as easy as it sounds. The fun fact about me is that I am descended from a witch who was put on trial in Salem. them. New York Times games are made by people like the ones you just heard from. Go to NYTimes.com slash games to start playing today. Well, Casey, have you noticed that Rachel Cohn, our wonderful producer, has been paying very close attention in meetings recently? You know what I have? It seems like she's really stepped up. Do you think something's changed in her life?

45:37I do. Our colleague Rachel recently went to something called Attention School. And she told us that she was doing this. And we said, that sounds like a fun thing to talk about on the show. Obviously, there's been a lot of attention paid to attention over the last few years. ADHD diagnoses are rising. People feel like they can no longer read books or watch movies even. There's all of this talk about how chatbots are starting to distract us and vie for our attention alongside social media and everything else. Yeah, I think there is a sense that the technologies that we have today often take us away from ourselves.

46:17And so now, finally, we're starting to see the signs of a movement that wants to help people return to themselves. Yes. So Rachel went to something called the Struther School of Radical Attention. It's in Brooklyn. It's sort of a newish program. And they are giving people of all ages the opportunity to study and practice attention. Now, is it open to people who just want to sort of pay normal attention or do you have to practice radical attention? It's only radical. Yeah, go big or go home. I see. So we thought this sounded so interesting that we wanted to bring in Rachel to talk to us about what she learned from getting her attention back.

46:54Let's bring her in. Yeah, you've heard of how Stella got her groove back. This is how Rachel got her attention back. Exactly. Let's bring her in.

47:14Rachel Cohen, it feels weird to welcome you to Hard Fork, a show that you produce, but hello. Hello. It's nice to see you on this side of the microphone. I know. It's also nice that we're all in person today. It really is. Nice to see you guys in New York. So you recently did a thing. You went to attention school. We have so many questions about it, But first, I want to know, what is this school? Did they make you shave your head or receive any kind of permanent markings on your body? And is there any multi-level marketing involved? Great questions. Great questions. Yeah, no. I still have all my hair.

47:47It only cost the Times$250 to send me to one class. Most of the classes were free. The first thing people think, I think, when they hear school is they think like elementary school, school for kids. This school, they are advertising it to people of all ages. They've had people as young as seven and as old as 70 come through their programming. But primarily, they're offering programming a combination of classes that I'll get into in the evening, so after work hours and on weekends. So this is mostly like, in my experience, continuing education for adults. All right. Well, sounds like they have a big addressable market with the sort of 7 to 70.

48:22As a businessman, that appeals to me. And is the stated goal of the school to fix people's attention who feel like they have lost it due to technology? Is it to, like, cultivate new ways of paying attention? Like, what is the problem they are trying to solve? Yeah. So this is a great question. And this was a thing that it was actually a little bit hard to pin down because the school has their own kind of what I would describe as, like, jargon that I think can be a little bit hard to make sense of. But what the school would say is they are primarily a school for the study of attention and what they call the practice of attention.

48:59The practice is a critical thing because the thing that the school has really built out are these kinds of attention exercises. And I want to get into some of them with you guys. But just basically, they are exercises where you are using your attention in a nontraditional way that you would not normally use day to day that the average person would normally not. So it is very much about getting people out of the headspace of thinking of attention as a narrow tool for focus and productivity, which is arguably the main way most people think about attention day to day. And am I right that these exercises that you went through mostly were not as simple as we're going to lock your phone in a drawer for an hour and that's going to change your relationship with social media?

49:44It was sort of more abstract than that. Totally. So my interest in the school actually stemmed from like largely exactly what you are describing, which this was the first kind of intervention about technology and attention that I had learned about that was not about sort of personal hygiene around tech. So like this attention school is really aimed at saying we're not going to be prescriptive about your relationship to technology. We actually they say very intentionally we are friends of technology here. We are for people who want to use it and have good relationships with it. But they are much more interested in what they consider to be systemic harms that the attention economy is causing and what we can do to resist some of those harms and resist the commodification of our attention.

50:31Well, Kevin and I have been really worried about your screen time. So when we heard that you were going to attention school, there was kind of this moment of, well, finally. You know what I mean? So we're excited to hear about sort of how it went. So tell us, like, give us the picture. What did it look like when you got there? What's the building like? Who was there? What did you do? Okay. So before I tell you about the building, can I just say there are three kinds of programs that I got to experience through this attention school. And I want to tell you a little bit about all three of them. But I will start by telling you about the first one that I went to, which is my first experience going to the school.

51:04And this is what they call their attention labs. OK, so the school is not like a bunch of classrooms. It is really a single room that, you know, operates as the kind of epicenter of this what they call attention liberation movement. And the room I would actually describe as a bit of like a mix between a very cool startup's like office space and like your favorite elementary school teacher's classroom. So what I mean by that is like, you know, it has all the markings of kind of like cool, sleek design, which I think was very startup-y. But then the kindergarten classroom vibe was that every time I entered this room, it was configured in a different way.

51:47And sometimes we were having like carpet time where we were sitting on cushions, you know, like on the floor. They have a talking stick that they passed around. Actually, in one of the classes I did, there was the instructor used a kind of like flute like instrument and sometimes like a little gong to kind of signal like, OK, students. OK, so far, not beating the cult allegations, but continue. But so the very first thing I did, this attention lab was not like that. The room was set up in just kind of a normal circle of chairs. And the first thing that really struck me when I walk in was I actually was delayed getting to the first class.

52:26Bad student. I was like running five minutes late because every single subway I tried to take, the lines were delayed. And I had so much trouble getting to the school that I was convinced no one was going to be there. It was a cold March day. It was drizzling. And again, crazy transportation issues arriving. I get there five minutes late and there are 40 people sitting, you know, in chairs who are totally wrapped. Their attention is just totally fixed on these two facilitators who are leading this kind of attention lab. And the attention lab, they talk very little about technology head on. And they basically kind of introduced the ideas that I've already exposed to you that, like, we think of attention in this really singular way.

53:08And this is a school for studying attention in broader ways and getting curious about it. And now we're going to do some exercises. This is how all the attention labs are structured. We're going to do some exercises that start in pair work. And then we're going to discuss them as a group. And then later we're going to do another exercise where we break up into bigger groups. And this is going to take almost like two hours collectively to do the exercises and talk about it. And what are these exercises? Great question. So they print the exercises on cards. And I would like you to read. read these are the two that i did at the first class but i thought maybe kevin you could start by you have to so they all have like kind of a quote on the back so all the exercises are like loosely drawn from um existing works of writing or artist practices this one comes from this book called the 12 thesis of attention that actually the um the people who started the school helped write okay so this is called the paths of attention uh we're supposed to form pairs and elect one partner to speak and the other to listen and ask questions.

54:08Okay, I'll speak. I thought you'd volunteer for that one. Choose a neutral topic, A, comments on the topic, and B, listens with attention and asks questions that respond to A's comments. Practice generosity and curiosity. Follow the conversation where it leads you. When the bell rings, reflect upon the path of attention you have followed. Then switch roles and repeat. Okay, so the first exercise was to start a podcast. I actually, I'm into this. It's getting my attention. I want to learn more. Yeah. Very good. So yeah, it was a bit like that. Yeah. Okay. And you did this exercise. So yeah, so just to like very briefly summarize here.

54:43I mean, I think the key thing to take away is like the exercises themselves are like they could be anything and there are like endless permutations of them. I'm going to have you read one in another second. But they kind of force you to do something that's a little bit unusual. So in this case, like, you know, one person can only speak. They cannot ask any questions, which is a weird way to relate in conversation. The other person can only ask questions. They cannot kind of give affirmative statements. It actually was very strange. Even for me, as someone who's used to asking questions, I found it awkward and clunky.

55:13And it did sort of make me think, huh, this is interesting. This is a little weird. That's funny. This one is called Attention and Place. And it says, go out into your neighborhood, find a spot to sit, observe the events or non-events in the world around you, take notes, then return to the group, share your observations out loud. and attend to the sense of place you create in the collective. So, yeah, I mean, this is an exercise I feel like a lot of writers get encouraged to do, right? It's just sort of like go out in the world around you and just like observe for a while and see what you notice.

55:45So this was a cool one where they based it off of a particular writer, a French writer named Georges Parekh. I hope I'm pronouncing his name correctly. But yeah, there's on the back, there's kind of like a description of some of his work. But yeah, the concept is you exhaust the space. you like detail every single little thing. And the cool thing about this experience that I didn't quite realize is, you know, I went off and made a list of like, actually, I was looking at a sweet green. We went outside, it was raining and there was a sweet green across the way. So I'm writing about like the workers and the sweet green.

56:14They are taking out the trash. Okay. Now there is someone walking by. I see pant legs moving, that kind of thing. And then, but when we got back together, we went in a circle and every single person read a single line of their, you know, writing on and on and on. And by the end of it, we really had like exhausted the place. Like I was like, oh my God. But it did do some interesting things. You know, people reflect on like, wow, you saw something I didn't realize. I heard another woman, she said like, I did not realize how intensely I am focused on sound. I was not visually perceiving the world.

56:44That only occurred to me after hearing other people. So again, it is just kind of a way to get you curious about your own perception, curious about other people's perception and sharing a kind of having a shared reality that you can discuss. Yeah. Also, like I think most people probably do not often have the experience of having fully paid attention to something, right? Like sort of like the condition of the modern world is like you're always partially paying attention to 11 different things, which makes people feel crazy often. And so maybe an antidote to that is like just, you know, focus continuously on one thing until you reach a state of profound boredom.

57:17Yeah. But it's not like it seems like the vibe of the attention school is not just like a gym for your mind. It's not like I am going to learn to pay attention again if I have lost that ability. It's like they're really trying to form some kind of political activist movement out of this. And like, tell us about that piece of it. Like, what do they want beyond like these individuals, 40 people in a room reclaiming their own intention? Like, what do they want to accomplish in the world writ large? Okay. So this was like the biggest question I had. And I found this was my biggest frustration of going to these classes is I kept just feeling like, what the heck do these exercises have to do with attention?

57:55And I really put this to one of the co-founders of the school, a guy named Peter Schmidt, who is the director of programming at the school. And he basically articulated to me that they are trying to create a kind of intellectual community that is rooted in these three key pillars that they talk about, which is study. So people gathering together to study something. They mean this very loosely. They say that like surfers gathering in the Rockaway at Rockaway Beach are studying the waves and, you know, engaged in a kind of study. They want there to be a sanctuary, like a physical space where people are meeting.

58:30And then they want it to be about coalition building, about inviting people in, building a shared movement. And I think their general idea is that this is a really important part of building a kind of shared culture, which is ultimately, they argue, like the basis for a social movement. I would say back to them, But like, what are your concrete political goals? Like, tell me your concrete political objectives. And Peter really said to me, look, the way you're thinking about this is actually reflective of something problematic about the way the attention economy has steered us about how we think about attention, which is you think about politics as being something related to policy.

59:16And he was like, actually, a thing that we are trying to drive home to people is that because of the way the Internet has changed our society. Sure, 30 years ago, gathering with your group of friends to like go surfing wasn't political. But today, he argues it is a political act because it is materially spending time doing something that big tech cannot commodify and which, like, you know, big tech actually really they want to suck our attention away. They want to have our eyeballs. So every moment that we're doing something that cannot be commodified, he argues, is sort of like a really material form of resistance.

59:56That's interesting. I do worry that Meta will release a surfboard with a microphone, and I think we need to keep an eye out for that. Tell us about a couple of the other exercises you did. So these were the attention labs, what I just described, and they are free and they are like sort of the first offering. But then there were two other offerings, and I felt like each incremental offering got a little bit weirder in some fun and quirky ways, not all of which I liked, but which I think it's worth telling you about because it's interesting. So the second kind of programming that I did is what they call their sidewalk studies.

1:00:27So these are also free programs. They're also built around some kind of active exercise of attention like what we just described. But the main difference is you leave the school to do them. So they're kind of a bit of like a flash mob style attention exercise out in the world. And so the one I went to was all about taste. They have different themes. And we met in Fort Greene Park. And they had us read a little excerpt from Anthony Bourdain's Kitchen Confidential about how, you know, Anthony Bourdain says something to the effect of like, you know, the body is not a temple. It is an amusement park ride.

1:01:08And like you should, you know, go out there and like enjoy it that way. And then we were told to walk around the farmer's market and take in the farmer's market as though our body was either a temple or an amusement park. And, you know, it was pretty fun. I walked around. I'm like really visually taking in everything. We get back together. We're sitting at this picnic bench and everyone kind of told a little story about their experience. And, you know, someone, some guy had like bought oysters and he shucked an oyster at the table and like handed it around. Someone else passed around focaccia bread.

1:01:38And, you know, it was just kind of I almost think of it as like a bit of a like group therapy exercise, you know, where people are sort of contemporaneously just saying, here's what I thought. It's so interesting because it's like this sounds like an exercise that you would give to somebody who had sort of like just been reunited with their human body after like sort of having like had their mind uploaded to the cloud for a couple of years. You know, here, let's walk you through the forest. Remember lettuce? Yes. Taste lettuce. And so, like, you know, there is something about that that is, like, funny to me.

1:02:11But, like, it also seems to be quite sad that, like, we've reached a place where this seems therapeutic to people. Like, just, like, you know, like, tasting a strawberry to, like, return to yourself. Maybe that is where we're at. I think it's where we're at. Like, I think what is interesting to me about this is that I think the – I'm not sure whether attention school is the right solution. But the problem seems real. Like, I don't know many people who are, like, feeling great about their relationship with technology these days. Yeah. And even the people, you know, who work in tech or are, you know, sort of early adopters of all this stuff.

1:02:44Like, I think there's a visceral sense that, like, this is not how I like to live. And for many people, I think that's just going to be something that they deal with by, like, locking their phone in a box or putting on their screen time alerts or whatever sort of brute force method they use. But it seems like this is a more sort of robust way of like trying to retrain yourself, not just sort of fix the short-term problem in front of you. Is that a good way of looking at it? Yeah, I think that's right. I mean, I think it really is to them less about the actual exercises of attention. I think they basically – like the people who helped form this school were a combination of like academics and artists.

1:03:22And I think they found this kind of exercise really fun. And they thought, like, here, this is a great way that we can give people a kind of positive experience of coming together to get at some of these ideas that we're concerned about. But I think the really, like, high-level theory that they have is, like, we need to build communities. And there are people right now who feel really uncomfortable with the way technology is changing us. And we need to, like, actively start now creating a space for them. And I think they've tremendously benefited from the fact that like they founded the school in June of 2023.

1:03:57And so I think when they started the school, they were probably thinking primarily about social media. But I think the fact that, you know, we are seeing the rise of AI, I almost feel like the school kind of just found its moment in that it is less embarrassing today to ask questions like, what does it mean to live a flourishing human life? What does it mean to be a human? What is like distinctly human about the way we perceive the world? And I think so much of what AI is causing people to think about in their lives right now is like, you know, what can what can I do? What can I achieve? What can this machine help me do?

1:04:40And then anxiety about like what I can do that it can't do. and it's kind of pulled some attention away from this question of just like what does it mean to to be to exist as a human and the school is really interested in creating a space for that question tell us about this last exercise you did okay so the last thing i did was actually uh my favorite thing and it was definitely the zaniest of all the things that i did so um the school offers seminars these are the paid the one paid offering that they have and they they i just want to emphasize they really care about making this a kind of like democratic experience that is open to everyone so they offer all different kinds of seminars the seminars are like basically loosely on any topic that you could argue is like related to attention which is broadly everything so they have classes i saw in the past that they've taught on hypnosis they have one going on right now that is about weeds like literally invasive like flora out in you know our gardens and things but the one I did was about radical imagination.

1:05:40And I actually brought my syllabus with me because I thought it'd be fun for you to just get a taste for how seriously they were taking this. And for some of the kind of homework assignments I was getting. So because there was homework, there was also reading that we got assigned. And everyone in my class, or the vast majority of people seem to have like fully done all of the reading, done the homework, come prepared. Just that was the most striking thing about all of these classes. People were incredibly engaged. Here is, here's like one prompt that I love. So this is the prompt. Sit with yourself in silence or journal to discover a quality of yours you would like to expand, like whimsy, compassion, confidence.

1:06:19Create a character whose defining characteristic is this quality. Name them. Write a short description of them. Begin to inhabit them in your own body. And basically that's like come to session two as your character. And then we will reintroduce ourselves. So literally the first class you show up, you're prompted to like do all this internal work to think about the forces that constrain your imagination. We talked about like who is the prisoner in your who is the prison guard in your head who kind of jails your imagination and tells you like, you know, these are things you can't do or these are social norms you have to follow.

1:06:54And then we had to think about in relation to that qualities that we wanted to maybe have more of like a sort of a parallel universe version of ourself. What would that look like? And then literally we were told to come in the next time and we got new name tags where we like gave ourselves new names. Some people like actively like dressed up and some people really like got into the sort of improvisation of it and like performed their character like the like most of the class. Like we were doing like. What was your character? So my character was her name was Princess Lollipop. Wow. And I was really I told Casey a little bit about this, but like basically my big finding from this class that I actually found just kind of really interesting and helpful in my own personal life is that I found myself being really rigid in a lot of these classes and like kind of just getting frustrated by the nature of the exercises, the logic of the exercises, being like, I don't get this.

1:07:51And I started to realize, like, I'm not really approaching this with a sense of playfulness and humor. And so my my kind of challenge for myself is like, what is a version of me that is more playful? And so the vision that came to me was of myself as a child, like my six year old version of myself in a little tutu. And I had a funny phase, like a real phase as a six year old where I, I think, fell in love with Candyland and told my parents that I refused to be called Rachel. they could only call me Princess Lollywood. Wow. I mean, I've never, Casey, you're more of an improv guy, but my sense is like there's some similarity here and overlap between like doing improv, acting, or comedy and like, and what you're talking about with like inhabiting a character.

1:08:35And to me, it's seeming like there's sort of like a couple things that are coming together. One is like, like Buddhism, frankly. It's like, like, like focus on attention and where the mind goes and like re-grounding yourself in the physical world. And in the present moment. And in the present moment, there's sort of like this improv, like, you know, explore your feelings, explore your imagination. There's this sort of like tech resistance piece of it, which is like, I don't like what this technology is doing to our brains. And it's interesting. And it makes me think about previous waves of technological change and some of the like social and cultural movements that have grown up in response to those.

1:09:12like during the industrial revolution, there were like the transcendentalists who like wanted to like reconnect with nature because they felt like the whole economy was like getting away from the land and the farms and like going into these dehumanizing factories. And they were sort of like, we want to go to Walden Pond and like write poetry and look at leaves. And like the same kinds of things happened in the 20th century with industrialization. Like every time we sort of make a big leap forward in technology, there's a cultural counter movement that's just like, wait a minute, we actually don't like what this is doing to us and we want to like reclaim ourselves from the technology.

1:09:48Does that feel like of a piece with what you're saying? I definitely think so. I mean, I think actually an interesting thing about this particular movement, like even the language that this school, the people involved with this school, they call themselves the friends of attention, even the language that they use, they intentionally relate back to the environmental movement. So these are people who are often very interested in, you know, helping people get re-enchanted with nature is the phrase I heard. But they, for example, they talk about what big tech is doing to our attention as the fracking of our eyeballs, you know?

1:10:23So they're like really intentionally using this environmental language. I think it's interesting because we think of like Silicon Valley in the like 80s and 90s as a site of the counterculture, right? And like a place where a bunch of hippies would go take acid and then come back to Cupertino and make laptops. And now that that culture has grown to like take over the world, I think we're seeing the formation of this new kind of counterculture that just rejects it completely. And I think there's a lot of wisdom to it. You know, I think it actually is not enough to say, stop looking at your phone, put your phone in jail.

1:11:02I think you have to give people alternatives and you have to sort of reintroduce themselves to the feelings that you get when you actually are in the present moment paying attention to the world around you. Yeah. I did a 30-day phone detox a few years ago and part of what I was doing was just trying to get used to the feeling of like looking at the tree, seeing the person walking down the street, seeing the bird, having a spare moment, you know, and it's hard. Do you feel like this was a productive experience for you? Do you feel like you have improved your attention since going to attention school?

1:11:37Yeah. I mean, I think that's the obvious question. And it's also like an incredibly hard question to answer. I mean, I think the analogy that feels most fitting to me is the analogy of some kind of group therapy where like, you know, did I have some kind of transformational breakthrough in a month of going? Like I would say no. I made some small discoveries about myself, like the one I described about my playfulness. I would take that into therapy, by the way. I think there's a lot there. But like, you know, and I think this is true of a lot of people who go to therapy for a month. Some people come away and they are like, holy shit, that changed my life.

1:12:14For a lot of people, it's like gradual insights. But I do think that I do think that what it did for me is it really made me feel like the people I was meeting were fired up and ready to be a part of some kind of social change related to technology. like and I was really struck by how thoughtful people were how earnestly they were engaging how they were um open-minded I met people like of all kinds of stripes when it came to their relationship to technology there were some people I met who were part of the school who were self-identified as sort of like part of like a neo-luddite movement where they were you know getting rid of their phones and going to dumb phones and stuff like that but by and large the majority of the people I met were your typical knowledge worker.

1:13:04They had jobs. I met a scientist who's using AI all the time. I met a bureaucrat who works in city government. And, you know, these are people who plan to continue using technology, but they're looking for a space where they can talk to other people about the current moment we're in and find meaning in it and build community and kind of slowly figure out what we want to do next if there is political action to take. Well, Rachel slash Princess Lollipop, thank you for telling us about your experience. I'm so glad you went to attention school. Thank you so much. I think you should go. You've been doing your email this whole time.

1:13:42Yeah, I actually haven't been paying attention to anything you guys said. Just kidding. Sign them up.

1:14:18Maybe that's an urgent message from your CEO. Or maybe it's a deepfake trying to target your business. Doppel is the AI-native social engineering defense platform fighting back against impersonation and manipulation. As attackers use AI to make their tactics more sophisticated, Doppel uses it to fight back. From automatically dismantling cross-channel attacks to building team resilience and more. Doppel, outpacing what's next in social engineering. Learn more at doppel.com. That's D-O-P-P-E-L dot com. Hard Fork is produced by Rachel Cohn and Whitney Jones. were edited by Viren Pavic, were fact-checked by Caitlin Love.

1:14:57Today's show was engineered by Chris Wood. Original music by Marian Lozano, Rowan Nemisto, and Dan Powell. Video production by Chris Schott, Jack Belisle, and Luke Piotrowski. You can watch this full episode on YouTube at youtube.com slash hardfork. Special thanks to Paula Schumann, Puiwing Tam, and Dalia Haddad. You can email us, as always, at hardfork at nytimes.com. send us your tips for getting back our attention.