In short
Hard Fork Podcast Episode Summary: The Music Episode
Overview Podcast Title: Hard Fork Episode Title: The Music Episode Hosts: Kevin Roose and Casey Newton Guests:
- Dan Powell, Creative Technical Manager at The New York Times
- Elisheba Ittoop, Sound Designer and Composer at The New York Times
In this episode, Kevin and Casey step away from their usual tech news discussions to focus on the music of the Hard Fork podcast. They reveal insights about the in-house team of composers at The New York Times and present a special "Hard Fork Music Megamix."
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Key Themes and Discussions
- Introduction to the Music Episode
- Kevin and Casey express excitement over focusing on the show's music in response to listener inquiries about where to find it.
- They humorously acknowledge that listeners may prefer the music over the conversation.
- The Unique Aspect of Hard Fork's Music
- Unlike many podcasts that use stock music, Hard Fork features original compositions created by an in-house team of composers.
- The team is described as "artisanal," emphasizing their custom music creation.
- Meet the Composers
- Dan Powell & Elisheba Ittoop share insights into their creative process and the origins of the show's sound.
- They emphasize that creating music for Hard Fork is a joyful and collaborative experience.
- Defining the Sound of Hard Fork
- The sound is crafted to be light-hearted, fun, and accessible while avoiding typical tech clichés.
- Davis, the producer, provided a creative brief that describes the show’s desired aesthetic as “light, smart, funny, fun, knowing but accessible.”
- The Hard Fork Theme Song
- The theme song came about through a collaborative process, with the final version emerging from a collective jam session.
- Kevin and Casey express their love for the theme, noting its upbeat and optimistic tone amidst serious topics discussed in the podcast.
- Special Music Presentation
- The episode culminates in a seamless mix of all the music composed for Hard Fork, referred to as the "Hard Fork Megamix."
- The mix includes a variety of musical styles reflective of the show's energy, concluding with a high-tempo segment called the "freak flag mix."
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Key Takeaways
- Originality: Hard Fork stands out for its use of original music rather than relying on music libraries.
- Creative Collaboration: The music creation process involves input and collaboration from multiple team members, which enhances creativity.
- Listener Engagement: The episode directly addresses listener feedback, showcasing the hosts' willingness to adapt to audience preferences.
- Joyful Energy: The music reflects a sense of fun and optimism, aligning with the podcast's approach to discussing challenging topics.
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Additional Information
- Listen to the Megamix: Available via the Hard Fork YouTube channel.
- Contact Information: Listeners are encouraged to provide feedback via email.
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Conclusion This special episode serves not only to entertain but also to celebrate the talented composers behind Hard Fork's beloved soundtrack. Through engaging conversations and a curated music mix, the hosts create a unique listening experience that underscores the show's commitment to quality content and audience connection.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:28I'm Kevin Roos, a tech columnist at the New York Times.
0:46Hello, Casey. Hi, Kevin. We're going to do something weird today. I'm excited about it. So excited about this. So today, instead of our normal show where we talk about the tech news, we have got a very special episode. This is one we've been wanting to do for months now, and we have finally gotten our act together to do it. We're going to tell you how to talk to your kids about drugs. No, so this episode is the Hard Fork music episode, and it is a direct response to one of the questions that we get asked the most, which is, where can I find the amazing music that plays in your episodes? Yes, every week we give you the email address for this show, and every week you email us saying, where can we listen to that?
1:24The verdict is in people don't like the talking, but they do like the music. They said, what if these two guys just didn't talk at all? Would the show maybe be better? And we're going to find out this week. And I think something that people don't realize is that we actually have at the New York Times a team of in-house composers who make custom music for every podcast, including ours. This is not the norm in the podcast industry. Usually people, you know, go onto music libraries or they find songs that are sort of out there on the internet and they pull those into their podcast. But not us. We are artisanal and we make our music from scratch.
1:55Yeah, and you know, as somebody who does not work at the New York Times, when I joined to make this show and they said that they had a team of composers, I mean, it was like they told me that they had a team of astronomers. I was like, wait, what do you mean? But it was true. There was a whole team of people and they are insanely talented. They work on incredibly short deadlines. And I'm not exaggerating when I say truly, everything they've ever made for the show, I'm in love with. It's so good. And so today we are going to give you the very special Hard Fork music episode. We will be back next week with the regular episodes where we talk about the news.
2:27But this week, I thought we should just grant our listeners most frequent requests and just play for them all of the music on this show. That's right. This show wants to be in service of its listeners. And so look, if there's something you want, ask for it, maybe we'll do it. So we're going to do this in two ways. We'll do an interview with two of the composers, Dan Powell and Alicia Baetup, who help make the music that goes on our show. And then we'll just play what they have essentially termed a hard fork mega mix, which is all of the music that they've made just sort of blended together in a seamless or DJ style mega mix.
2:59If you just want to hear the music, you can also find all of the songs we're about to play on a special playlist on our YouTube channel. And you can find that at youtube.com slash hard fork. So if you just wish hard fork was essentially chill lo-fi beats to study to, it is now there available for you on youtube.com. All right, let's bring in Dan and Alicia Beth.
3:26Dan Powell, Alicia YouTube. Welcome to Hard Fork. Hey, thank you for having us. Hey, guys. Where are you right now? I'm just looking. You've got like instruments behind you. It looks very cool and musical. Yeah, I'm in my home studio in Brooklyn, New York. So behind me is the Moog that I've used on a lot of Hard Fork cues and then various guitars and acoustic panels. I call it the home studio, but it's a bedroom. Home studio is a state of mind. You two and your team of composers at the New York Times are some of my favorite parts about making this podcast. And frankly, you don't get enough love for the work that you do.
4:10And I would include myself in that. Sometimes we just have amazing sound that plays on the show. And I'm like, where did that come from? Who made that? And the answer is always that you and your team have put together just some amazing original compositions for us. So I want to start by just thanking you, because I think a large part of what we hear from listeners is that they just love the music of this show. It's so true. You know, I feel like when people listen to a podcast like ours, which is essentially, you know, people talking about the news, maybe the last thing that they expect is they're going to hear incredible music.
4:42And yet on Hard Fork, they've been hearing it since the beginning. So we owe that to you and your team. And thank you so much. No, thank you. It's so much fun to make. This is, we do a lot at the times. Hard Fork is a show we work on that's like, I don't know, it's just like joy constantly. It's constant joy. It's so much fun to make things for Hard Fork. So one thing I do know about how the music gets made for New York Times podcasts is that every show kind of has a sound or a vocabulary of sounds. Like when I made Rabbit Hole, which is a podcast I did a few years ago, Dan, you and I and our production team spent a bunch of time talking about what the sound of that show should be.
5:28So maybe just describe briefly what the sound of Hard Fork is to you. Yeah, there was a great creative brief from Davis, the producer. I think one thing we really liked is he gave us a lot of great references of sounds he liked and songs he liked, but also things to avoid. And I think one reason this show is really fun to write for is, although it's a tech show, when we were developing the sound with Davis, he was very thoughtful about, let's not just do your stereotypical beat boop thing. Yeah. That's obviously still a part of it, but it's not the primary thing. Yeah. I'm actually looking at it right now because it's like, what did he say?
6:07It was so inspirational. Yeah, what did he say? What did Davis say? He said the aesthetic of the show, light, smart, funny, fun, knowing but accessible, skeptical but open-minded, sitting around drinking White Claws with your buds, a good hang. And from there, he said some even more inspirational things. But I remember opening up that brief and being like, what? Yes. Like the New York Times is making what? So to answer your question, I think musically we don't take things too seriously. I think we try to embrace joy as much as possible. There's definitely like, you know, you can turn in music where we might be like, oh, it doesn't have the hard fork sound just yet.
6:53It needs a little digital something, a little glitchy something. I think glitches are very important in this world. Because of all the mistakes we make. Yeah, absolutely. I just want to really highlight it. Yeah, joyful and glitchy is how we are typically described. So I think that fits. I think one term we throw around a lot is Hard Fork is the show you can write music for where you can let your freak flag fly a little bit. Yes. It's the show, and we love working on all the shows at the New York Times equally, of course, but Hard Fork is, if you have had an unhinged idea about doing something crazy with sound, it's generally the show that is most open to that happening on.
7:35Do you feel that way because Kevin and I are freaks? No comment. Okay. That's fair. That's fair. I want to ask about what might be my favorite piece of music on Hard Fork, which is our theme song. And Dan, am I right that you took the lead on the theme song? Yeah, that's right. We actually did not compose that thinking this is the theme. We were kind of composing. We sort of let themes emerge democratically when we're spinning up a new show where we'll all jam out on a bunch of ideas. And then there tends to be one cue that the team will just be like, yeah, I think this feels like the one that feels themey enough.
8:07But yeah, it was originally written just as a idea. And then it sort of gradually became the theme. Do you remember like what you were thinking or how did the Hard Fork theme come about? the theme uh came together really i'll be completely honest the horn arrangement for the theme which i think was something one of you as the hosts requested i know i know either kevin or casey said oh i think i did say that i thought horns would be cool yeah um this is 100 true but i was in the office on a friday afternoon when it was totally dead and i was walking to the men's room and all of a sudden the popped into my head as i was walking through all the cubicles And I immediately was like, oh, I got to run back to my desk and get this down.
8:47This feels like a good work for hard work. So that just goes to show - If you had not run back to your desk, we might not have the hard fork horns. Yes. And it was worth holding it another two and a half minutes. Sorry, I don't know if that's okay to say. No, that's very okay to say. I mean, the thing that I love about it is that it conveys a sense of fun and optimism. And we always have known on the show that we are going to talk about some of the most challenging and upsetting things that happen in the world. But from the start, it was important to Kevin and I that when people listen to it, at least in some moments, they had a good time.
9:28And I feel like every week when I hear the hard fork horns, I'm like, OK, let's let's enjoy something about this life, you know. And it just anyway, from the first moment I heard it, I was in Slack saying, can this please be the theme? Oh, well, that's glad, glad to hear that. And yeah, I mean, I think the optimism and sense of, you know, okay, it's not all doom and gloom. There's, it's not really about doom and gloom. And it's also not about, you know, totally mindless optimism either. It's more about things are changing, things are spontaneous. I think the theme integrates a lot of different styles of music that is also intentional because you have some electronic music tropes where there's a breakbeat in there.
10:10You have a sort of 8080 type drum machine. And then there's some synths, but the synths also have a sort of almost, you know, like 90s jock jam almost feel to them. So it's all meant to be a little bit cheeky in the way that it comes across. And it's meant to be something that's fun and you can kind of bop around to. but also, you know, there's a sense of levity there that I do think was very much informed by the two of your respective energy as hosts of the show. So, yeah. So tell us about the playlist that we're about to hear. Yeah. So the playlist we're about to hear is a sort of continuous mix of most of the music that has been composed for the Hard Fork podcast.
10:48It starts with a selection of the earliest days where Alicia, myself, Marion, and Diane, our sort of core composition team, were kind of finding the sound of the show. It then goes into an extended mix where when we brought in all of our colleagues from across the engineering team who also have, you know, music backgrounds of their own. And then, Alicia, but do you want to talk about the sound cue mix that comes in? Yeah, it then goes into a sound cue mix, which is, these are the cues, the stingers that we make for episodes. Sometimes they're recurring, sometimes they just live in the moment. But I put together a few minutes of the sound cues of the show.
11:27And then the sound cue mix is going to go into what we affectionately call the freak flag mix, which is, it's wild. It's a lot of drum and bass. Maybe Dan, if you want to talk more about that. Yeah, it's everything over 150 BPM that we couldn't make fit in the other parts of the mix. It was basically per minute. Yeah. Yeah. It's everything at a very fast tempo. We could not make fit in the other parts of the mix that that was left on the cutting room floor, but that we felt like, oh, this should still have a nice little last hurrah moment. And you may want to check with your doctor to make sure it's okay to listen to 150 beats per minute, because that can really get your heart going.
12:03Yeah, this is the part of the mix that will make you want to get up and dance. Thank you so much from the bottom of our hearts. We love working with a team of such talented composers and musicians. Yeah, it's the best. You guys are the best. Thank you. Thank you so much. When we come back, everybody report to the dance floor. It's time for the Hard Fork Megamix.
12:39Kevin, you ready to drop those beats? Let's do it. Hit it.
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16:51I'll just bring this thing to you eventually get through this process and we'll get through this process. Thank you.
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22:31Let's catch it.
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55:47Wow, that was truly incredible. Casey, are you ready to go to the club? I mean, I feel like we've been at the club. I need some water and some electrolytes. Yeah. So when we come back, we're going to do a little bit more music, but we're also going to talk with our composers again about the outro to the show.
56:11So here's my question. If we gave you one year, could you do a club mix of the Hard Fork theme song? Yeah. I would say if you gave us one year, we would focus on let's actually open a club together. I would say we'd build a light show. I think it was weird. Pyro. I really do think we have a great team because you two have never had the pleasure of going to karaoke with Alicia Bo, but she's the ultimate hype woman. And I feel like she and Casey could really just get a crowd in and hype it right up. Kevin, you're very level-headed. You could, I think, keep things managed and under control. I could do the sound and DJ booth.
56:47If we're thinking big, year-long moonshot, let's go all the way. Let's make this an institution. All right. Well, you heard it here at Hard Fork Club, opening 2025. Get your tickets now. All right. Well, before we let you guys go, can you just tell us about the outro? This is the version of the theme song that plays at the end of the show that is slightly different than the intro. Yeah. So the outro, here's a fun fact. The outro was written first, and the intro theme is a remix of the outro. The horns you hear in the intro theme are actually chopped up versions of the horns in the outro. You'll notice that in the outro theme, when the horns come in, they feel a little more natural.
57:25Whereas in the intro theme, when the horns come in, they feel kind of clipped and jaunty. That's because it is literally just taking the audio of the horns from the outro, putting it through a sampler in Ableton, reworking it. It's basically two variations on the same theme, just via remix. The other difference is the intro theme has drums going through a vocoder, which gives things a nice little melodic pulse. The outro theme does not have that. And as far as the do-do-do-do-do-do-do-do-do-do, you know, for the longest time I thought to be a legitimate composer, you had to play everything yourself and perform everything in real time.
58:00And I can proudly say that that melody you're referring to, Casey, I point and clicked one mouse note at a time in Ableton just over and over again. Just because it felt right. I might have been dumb and forgotten to bring a keyboard to the office that day. I don't know what the reasoning for it was, but it just felt right to make life difficult and point and click it to glory. That's fascinating. I didn't know any of that. You know, one of the places, again, I usually just do not weigh in on any of this at all. I just hear what you make and I think that sounds fantastic. When we were talking about the theme song, I do remember having the discussion with our producer, Davis, like, can we please put the horns in the theme?
58:39Like, the horns are the money here, you know? That's what gets the people going. That's what gets the people going. And so I didn't actually know that you had remixed the outro to turn it into our intro. That's very cool. Yeah, they are two, you know, both spawned from sort of the same, you know, the same cell and evolved in their own. The same bathroom break. The same bathroom break. Well, thank God for you and your bathroom break. And remind us, before we play this outro to take us out of this episode, remind us what this outro is called. This outro is called No, It's Fine. And the intro, a remix of it, is called I Said It's Fine, Really.
59:16All right. So let's take this episode out by hearing No, It's Fine. And Dan and Alicia, thank you so much. Awesome. Thank you. Bye, guys. Thanks so much. Appreciate it.
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1:01:14Hard Fork is produced by Davis Land, Rachel Cohn, and Whitney Jones. We're edited by Jen Poyan. We're fact-checked by Caitlin Love. Today's show was engineered by Dan Powell. Original music by Alicia Baitu, Marian Lozano, Sophia Landman, Diane Wong, Pat McCusker, Rowan Nemisto, and Darren Powell. Our audience editor is Nel Galogli. Video production by Ryan Manning and Dylan Bergeson. Go check us out on YouTube at youtube.com slash hardfork. Special thanks to Paula Schumann, Pui Wing Tam, Kate Lopresti, and Jeffrey Miranda. You can email us at hardfork at nytimes.com.
1:02:00Thank you.
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From the publisher
This week, we drop the Hard Fork Music Megamix. Plus, we talk to two of the New York Time's composers who make the music for our show. It’s all the tracks you know and love, all in one place.
Today’s Guests:
- Dan Powell, creative technical manager at The New York Times
- Elisheba Ittoop, sound designer and composer at The New York Times
Additional Reading:
We want to hear from you. Email us at hardfork@nytimes.com. Find “Hard Fork” on YouTube and TikTok.
Unlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify.
