The New Rules for Becoming an Enterprise Leader

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0:53I'm Alison Beard. I'm Adi Ignatius, and this is the HBR IdeaCast.

1:07Adi, how do you think about the difference between being a great functional leader and a leader that's ready to take on a larger, more enterprise-wide role? What differentiates the two in your mind? You know, you could be a great team leader, right? You're sort of in charge of your folks. You're trying to maximize what they do. You go to an enterprise role, suddenly it's far more complex. You have to make trade-offs, things that might not favor the team that you worked with. You have to have that holistic sense of what the enterprise needs. Yeah, and because of the pace of change now, all the technological, geopolitical, economic uncertainty, these transitions are getting trickier than ever.

1:47Even the best managers need more skills than they did before to make the leap. Yeah, look, I think there's a whole skill set you need, and I assume AI fluency is now pretty high up there. Yes, absolutely, among other things. And that's why we wanted to talk to the expert in transitions, Michael Watkins. He's a professor at IMD and best known for his book, The First 90 Days. But he just recently wrote a new HBR article, The Three Forces That Are Redefining the Transition from Manager to Leader. He's going to explain what's changed and what that means for those aspiring to C-level roles. Here's our conversation.

2:28Before we dig into the practical advice for leaders, I would like to talk about those dynamics that made you want to update your thinking from a decade ago when you first wrote about this functional to enterprise transition. So I guess we have to start with AI, right? We do, because AI is changing everything, as we know. Start with the reality that virtually every leader today is working with AI personally and working with organizations that are using some form of AI, increasingly agentic AI at the same time, right? And so the use of the technology becomes almost indistinguishable from the work the leader does to a degree.

3:05And I think as soon as you realize that that's the case, then the nature of moving up to the enterprise level also changes in important ways, right? Because you have to be prepared to use those tools to make a successful transition. And then the second force that you cite is geopolitical turbulence. Why is that having an impact on broader swaths of companies and leaders than it did in the past? I think for a long time, the geopolitical environment was kind of relatively static and wasn't a high level driving factor for what leaders at the top needed to do. And, you know, obviously that's just completely been blown up by all of what's happening.

3:46It started, I think, really with the Ukraine war, which has been going on for a while, but it's only accelerating. And between tensions between trading blocs, China, U.S., Europe kind of caught in the middle of it all with additional conflict erupting in the Middle East, leaders now have to be treating geopolitics as a primary focal point, right? And they need to be thinking about how to orient their businesses to deal with likely geopolitical turbulence. Yeah, and I feel like that almost started during COVID with supply chain disruptions, right? It was like the first time that you were hearing stories about companies that you always thought of as being pretty much domestic being really adversely affected because they couldn't get parts or products.

4:32100%. And then finally, the third force is compressed leadership pipelines. So what do you mean by that? Why is it happening? And what's the impact on managers who have higher level aspirations? So this is also connected to the technology and AI piece, right? And more generally, you know, all the work that's being done and has been done to flatten organizations out to embed digital technologies. And what that basically means is there, and it's a good thing, Alison, right? Fewer levels of leadership through which decision-making needs to flow. But it also means that there's less opportunity career-wise for leaders to really prepare themselves for those very senior positions.

5:15And AI is exacerbating this in a very interesting way, right? Because it's increasingly eliminating entry-level positions. And while there's still a real premium on the senior-level people, but of course many people, not just me, are asking the question, How are we going to develop those senior level people if they don't go through the apprenticeship, basically, of doing the entry level work? But the basic story is really, I think, as much as anything, less time and less experience before you reach levels of responsibility that are really pretty high. And the notion, the traditional sort of succession planning notion of readiness and ready now, I see organizations kind of throwing that out the window, right?

5:58It's ready enough. And what can we do to support you, you know, when we're making, you know, big bets on talent? Because we have to. Okay, so now let's dig into what leaders can do about it. You know, how we get people from ready enough to ready. There are seven transitions. Some of them have changed more than others, but let's go through each of them one by one. So first, moving from specialist to generalist. Why is that different now? So the specialist to generalist transition was sort of related to what I think is widely described as T-shaped leadership, right? You're deep in a function, but then you have to broaden out and understand enough about other business functions was the way we used to think about it in order to be able to successfully integrate them.

6:42That doesn't mean you know as much of those functions as you do about your function of origin, but it means you've learned enough to know how to select good people in those functions, sometimes with the right support for doing that, but critically integrate, make the right trade-offs when you're doing that work at the top. And we'll talk about integration in a minute. But there's now so many new, they're not functions anymore, Allison, but they're specialties, right, of machine learning pieces, data sciences pieces. So suddenly it's not enough anymore just to understand, you know, sales, marketing, finance operations, right?

7:17You've also got to be deep enough in core technologies to operate as a generalist across the organization. And that's a really big change, right? I mean, the way I describe it in the article is the generalist now has to speak three languages, right? Business, technology, but the interaction between the two of them is the third piece. And I feel like that is reflected in the rise of these engineer CEOs, right? As opposed to MBA CEOs, they need to be both. 100%. So now explain the second shift from analyst to integrator and how leaders can do it differently or better today. So in the article, I mostly talk about the impact of AI on this, but the other forces, geopolitics being an example, are also impacting this one, right?

8:03The core of the work of the integrator is to synthesize the perspectives and data and information that is available to a leadership team and reach good decisions, conclusions, bases for action. That's what integrator has always meant. But today, obviously, AI generates way more analysis than any leader or any leadership team can absorb. And it's not so much today about designing specific decisions. It's really about in the end, how you create an architecture is the way I think about it for decision-making in your organization, including the governance of the AI systems, which is turning out to be a very big issue.

8:44Right. And making judgments about which inputs are going to get processed by various forms of AI, which is going to continue to require human judgment. How do you maintain accountability when recommendations emerge from these systems and no one's fully accountable? So the whole notion of what it means to be an integrator, I think, in the organization has altered, right? In the good old days, you'd ask your team the different perspectives and you'd talk about it for a while and then either you'd reach a consensus or you'd make a decision. That is not at all the way it works anymore with the leadership teams that I work with.

9:18Right. So it's really integrating sort of human intuition from many different stakeholders with all the data that's coming at you. And deciding what remains that humans need to be exercising oversight on and recognizing that you're often making decisions based on conclusions produced by machines for which you don't really understand why it reached the conclusion it did, right? Which is creating certain kinds of vulnerabilities. I just was with a group at a global food products company yesterday, and we were having a discussion about the governance risks associated with this. when you've got networks of AI agents making decisions that have consequences for customers or others and something goes wrong.

10:07First of all, how do you measure the potential risk of that happening in the first place, right? But second, how do you assign accountability? So the next shift from tactician to strategist, you know, that's probably pretty intuitive for most people. Is this increasing political, economic, technological uncertainty that we're talking about making it more difficult to develop strategy? And if so, how do you prepare to do it well? I think there's two big changes here, right? One is the speed at which things are happening, which is making traditional plan and execute cycles much more difficult, right?

10:42I did some survey research on this and close to 75 % of the leaders that I surveyed at senior levels said events were moving faster than they could account for in the planning cycles that the organization was engaging in. And this was creating a real sense of vulnerability. So the speed piece is certainly one dimension of it. But the other is the move from what you might think of as static sources of competitive advantage to dynamic sources of competitive advantage. Now, it's always going to be the case that certain things, whether it's IP or just scale in your manufacturing or production facilities, is going to remain a form of competitive advantage.

11:21But increasingly, it's about, I think of it as adaptive advantage, right? You've got to be able to move faster than the environment and competitors are moving. And it may be that the only durable form in the long run of competitive advantage is that capacity to be adaptive. And so beginning to think about as a strategist moving from a world that plan and execute to more of a world in which learning and adaptation is the essence of strategy, that's a very large shift in thinking. How do the executives that you work with pick up those skills? You know, it seems something that you're either naturally suited to or not.

11:56I think, as you know, I've done a lot of work on strategic thinking, right? And I think strategic thinking underpins both traditional strategy, but it's probably even more important when you're doing more dynamic adaptive strategy. Because, for example, a core piece of strategic thinking is your ability to identify and respond to weak signals, right? well, there's a whole lot more weak signals. You need to do a whole lot more integration of the various signals coming in. Where this takes you, by the way, and it's, it's some, again, some research or writing I've been doing is down the road of how you build, I think of it as intelligent organizational sensory systems.

12:34Amazon being a classic example of literally designing the architecture through which you understand what's happening out there and inside your organization and how you distill all that data into some form of actionable intelligence. Well, that's a good transition to the next transition, which is bricklayer to architect. What do leaders need to know about organizational design now? This is really front of mind because I was with this group of senior HR leaders at this global food products company yesterday, and this was exactly what we were talking about, which is that increasingly traditional notions of transformation are no longer cutting it for the speed of what's happening.

13:18I mean, in the good old days, we used to think about things like taking an organization from a current state through a transition to a new state with the idea that that state was going to be somewhat durable until we did that again. And we have technology methodologies for how you manage that kind of transformation. right but in a world where things are changing so quickly and you're moving from plan and execute to learn and adapt the premium becomes on building organizations that are able to adapt continually now you may still need to do major changes along the line i don't want to say that's not going to be the case right but it's so much more important i think these days to build both adaptability and resilience directly into the organization.

14:05Again, some of the work I've been doing is what are the elements of adaptive organization, right? And it turns out, and this is, I think, a bit surprising given all the talk about technology is that in the end, adaptive talent and psychological safety and trust turn out to be the absolute essential foundations of adaptive organization, right? You can build small teams on top of that. You can build human AI hybrids on top of that. You can think about governance frameworks. You can begin to think about how you engage in coordination. You can implement things like, you know, elements of agile methodologies.

14:41But if you haven't built the adaptive human foundation of the organization, none of that stuff is really going to work. Okay. Transition five from problem solver to agenda setter. With so much going on today, and we've addressed this a bit already, that prioritization piece seems like the most challenging. So what advice do you give executives that you work with on how to do it well right now? How to actually make the call on what is most important when things are changing so quickly? And this is exactly right, which is leaders are now being forced to make consequential changes when there's really not a lot of evidence about what the right way to go is, right?

15:24And I think that that's a very large shift from more stable times. And the example I use, by the way, for this, Alison, is that the capability frontier of AI is receding in front of us. And we've got to, we leaders need to make choices about technology and larger issues around organizational design and strategy in a world where the frontier itself is shifting very rapidly forward. And how do you do that? And it puts a premium on, surprisingly, on things like developing good options that you can act on as you learn more, placing selective bets, being very, very careful about irreversible long-term commitments that you need to make.

16:07I mean, sometimes it's inevitable. You need to decide to build a facility or not, and it's a 10-year or more commitment. But I see more and more organizations and leaders at senior levels looking for more contingent ways to make commitments, right, and begin to think about if the world tends to go this way and we thought it was going to go that way, can we reverse that commitment in a way that doesn't cost us too much, either time or money? It's a different world in which you think about setting priorities as essentially making bets and creating options for yourself. It's just a very different mindset.

16:42Yeah, that reminds me of the, I think it's Jeff Bezos, that sort of there's the one-way door and the two-way doors. Absolutely.

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17:58Next is moving from warrior for your own projects, people, functions, to a diplomat who artfully manages all stakeholders. How has that diplomacy role widened and how do leaders get better at it? It's true that that role has widened and it's widened both externally, but also inside organizations for reasons that I can sort of point to, right? Externally, it's back to the, you know, the turbulence and the external environment, the geopolitical impacts. The need to basically think through how you're going to build alliances to try and shape what's happening when the environment externally is just so incredibly turbulent.

18:37Yeah, that includes with competitors, right? You know, you need sort of industry coalitions, particularly on AI, to figure out how to do it well and responsibly. Exactly right. So very early in my career, I was a professor of negotiation at the Kennedy School at Harvard, right? And I taught international diplomacy and studied major diplomatic negotiations at the time. And one of the things you learn about diplomats is they reflexively think coalitionally. They think in alliance terms. And they don't just think about building alliances with people they like or friends or, you know, they have common wide ranges of interest with.

19:12They build coalitions of convenience around specific issues. And the example you just gave, Alison, is a great example, right? You may have organizations, businesses that are vigorously competing with each other, but they have a shared interest in establishing, you know, certain kinds of protocols for AI implementation. I'm kind of making that up, but I think you know what I mean, right? So that sort of cooperation, competition, combination, and how you make that work requires thinking of yourself as a corporate diplomat. And then internally? So internally, what's happening is because there's so much more uncertainty and ambiguity, what it means that it's back to that conversation about needing to build options and place bets, right?

19:54You need to build a kind of a trust level and consensus level at the top of the organization that's more extensive than it used to be, right? Because in the end, you're making very consequential judgments and you need support. You need a sufficient level of support to be able to do that, right? And so thinking in terms of who are your critical allies internally, whose support is make or break for you, that's bringing that same kind of stakeholder thinking and alliance building logic into the most senior levels of the organization. And finally, you changed the words for your last transition. It used to be supporting cast a lead role, but now it's unit leader to enterprise leader.

20:35So why did you want to use different language and what does that practically mean for someone who's trying to make the move? What I was thinking of was, you know, the need to have a different kind of presence as a leader, right, to sort of step up to being an enterprise leader, having a broader range of visibility, embodying a different sort of presence, which is required at the top. And I think that's still true to a degree, but there's more, I think today of a kind of a cognitive reorientation mindset shift that has to go on when you hit that enterprise level, because you're responsible for a much broader range of decisions than you ever were before.

21:16Or you're dealing with environments that are far more uncertain and ambiguous and complex and generally, you know, a mess than they were previously. And so how you begin to really rethink the core of what your value added is in that kind of situation changes. At the top of organizations, we still have many examples where people have come up primarily through functional silos, right? They've been a CFO, lots of examples, right? And then they become a CEO. And that requires a complete rethink of how you're orienting yourself. All of what you learned to be a good CFO may, in fact, be a liability when you're trying to operate as a good CEO.

21:57You need to say yes to a lot more things. You need to bring a broader set of mindsets into play, right? You can't afford to be continuing to be anchored in that financial discipline. And the people who do this the best, by the way, make as an example, you know, a transition from being a CFO or a general counsel or, you know, other key functions into being a CEO. One thing that absolutely they share in common is they stay as far away from that function as they possibly can. And they put good people there to run it because that's critical, but they know they have to let go of that. And they know they have to take the broader view.

22:38And that's, to me, the essence of what it means to step up to enterprise leadership. Do you have any general advice for people who want to position themselves for larger roles in the future right now? Like, are there one or two specific things they should do to build skills that they need? So, yes. And I think I've been trying to implement that along with, you know, some colleagues at the business school I work at, IMD, right? And the way we've come to think about it is in terms of outer leader skills and inner leader skills. And the outer leader skills, I think, are things that most people recognize, right?

23:14There's strategic thinking, discipline, decision-making, adaptive influence, right, to get things done, stakeholder navigation. Those are all critical, somewhat traditional competencies that you need to have at the top. But there are also modes of thinking, and that's important. and transversal skills, people sometimes call these. But the most important work, and it has to happen actually a long time, I believe, before you end up at the very top, is the inner leader work. Do you have the capacity to have the mental agility to look at things from multiple perspectives? Do you have the ability, we talked about it, to understand that things sometimes are about finding the right balance between polarities and not solving problems in the end?

24:00emotional regulation are you able to deal with the incredible stresses triggers things that happen to you emotionally that can really undercut your leadership what i think about is real-time self-awareness right i mean of course we we want leaders to be self-aware but being self-aware about your strengths and vulnerabilities is different than building a sense of real-time self-awareness about what's going on in the environment around you i guess the bottom line here is i think that organizations need to start building those core outer and inner capabilities earlier because otherwise you're never going to get the feedstock that you need to have people be effective at the top.

24:42How are the best organizations trying to build those skills in their potential leaders right now? The answer is unsurprisingly a mix of things. To me, one of the most critical though is designing, I think of them as crucible experiences. right that really kind of test and hone some of those skill sets you know and i think as you know elson transitions has kind of been a a focal point for me for a long time yeah the first 90 days is on that bookshelf over there stay tuned for the new edition coming out early in the new year okay so one example of a crucible experience is being put into a turnaround scenario right where you've got to move very quickly but an equally important crucible experience is being put into a successful business and figuring out how to take it to the next level.