44. Taylor Gilmore: A Woman who helped run San Francisco for Super Bowl LX

13 Mar 2026 · 1 h 10 min · 21 chapters

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Episode Summary

Taylor Gilmore - A Woman Who Helped Run San Francisco for Super Bowl LIX

Podcast Title The Game - A Football Podcast by the Girls, for Everyone

Episode Details

  • Episode Title: 44. Taylor Gilmore: A Woman who helped run San Francisco for Super Bowl LIX
  • Guest: Taylor Gilmore, Director of Events and Partnerships for the Bay Area Host Committee
  • Air Date: [Insert Date Here]

Episode Description Taylor Gilmore returns for a second appearance on the podcast to debrief Super Bowl LIX, discussing her role in planning the event and sharing behind-the-scenes stories. The episode covers various logistics involved, personal anecdotes, and insights into the sports world that go beyond the game itself.

Key Topics Discussed

Super Bowl LIX Overview

  • Role and Responsibilities:
  • Managed logistics for the Super Bowl, including traffic arrangements and event planning.
  • Responsibilities included ensuring athlete arrivals were smooth and securing venues.
  • Logistics Highlights:
  • Weather as MVP: Good weather played a critical role in the success of the event.
  • VIP vs. Fan Events: Differences noted in service quality, access, and attendee experiences.

Unique Experiences

  • Super Bowl Experience:
  • Described as a theme park for fans, featuring activities like 40-yard dashes and autograph signings.
  • Challenges faced due to overcrowding, particularly on popular event days.
  • Celebrity Sightings and Interactions:
  • Stories of professional autograph hunters and the etiquette around celebrity interactions.
  • Described high-profile guests and the issues surrounding their security and privacy.

Insights into NFL Scouting and Recruitment

  • Understanding Scouting:
  • Explained the roles of area scouts, national scouts, and the importance of scouting reports.
  • Discussed the collaborative nature between coaching and front office personnel in team building.

Personal Touches

  • Taylor's Life and Career:
  • Taylor shared her journey in sports logistics, her love for the NFL, and personal anecdotes from her experiences.
  • Reflected on the importance of community and relationships formed through sports.

Upcoming Events

  • Discussion of Taylor's next big project: logistics for the FIFA World Cup in the Bay Area.

Key Takeaways

  • Logistic Challenges: Managing large-scale events requires adaptability and quick thinking.
  • Community Impact: Events like the Super Bowl can greatly benefit local businesses and communities.
  • Role of Women in Sports: Emphasized the necessity for female voices and leadership in sports management.

Guest Information

  • About Taylor Gilmore:
  • Director of Events and Partnerships for the Bay Area Super Bowl Host Committee.
  • A former gymnast and an experienced event planner, Taylor has a unique perspective on sports and logistics.

Closing Thoughts Victoria and Taylor wrapped up the episode discussing Taylor's experiences, the importance of recognizing the hard work behind major sporting events, and the joy of connecting with others in the sports community.

Follow Taylor on Instagram: [Taylor's Instagram](#)

Community Engagement

  • Join the Community: Listeners are encouraged to join their Substack community for further discussions and insights into the world of sports.

---

Next Episode Teaser Next week, the podcast will feature Adriana from Black Girls Love Football, discussing representation and the impact of women in sports.

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Chapters

Tap a time to open that second in VO

Episode Discussion

0:00 to 14:01
“welcome back to your favorite football podcast the game where we amplify feminine voices around the NFL and create the biggest and best community of female football fans that there is in the world.”

Encounter with Autograph Seekers

14:01 to 15:03

Learn about the amusing yet absurd experiences with autograph seekers during Pro Bowl week.

“Like it's just one of those weeks that even like non-sports people, like, of course you're like likely going to run into the athletes.”

Logistics of Player Arrivals

15:04 to 17:35

Discover the behind-the-scenes logistics involved in escorting players during Super Bowl arrivals.

“I saw some Instagram pages and it was like, where to go if you want to meet the players.”

Flying Private vs. Commercial

17:36 to 19:30

Explore why many players choose commercial flights over private jets and the implications of each.

“But I'm like, people are watching and we'll go there.”

The Chaos of Transportation During the Super Bowl

19:31 to 22:33

Understand the complexities of transportation logistics and street closures during the Super Bowl.

“Majority were commercial, flew into, like, a couple of the terminals, and we just had to escort them out.”

Safety and Security Measures

22:34 to 24:25

Learn about the essential safety and security protocols in place for high-profile events.

“Like their NFL transportation team, like flip the direction of one of them to control flow for a couple other events.”

Managing High-Profile vs. General Events

24:26 to 28:01

Gain insights on the differences in planning for high-profile events versus general public events.

“Like that's a big one that honestly went fairly well.”

Planning for Super Bowl Events

28:01 to 36:32

Learn how planning differs for high-profile events versus general attendees.

“tell us about planning for the highest profile events versus the events for just anyone who wants to enjoy a Superbowl event and like how you go about those two.”

Challenges in Event Staffing

38:15 to 42:01

Understand the difficulties in managing staffing for large events.

“So we've talked a lot about like what went right.”

Challenges of Event Management Before the Super Bowl

42:01 to 43:42

Learn about the logistical challenges faced during Super Bowl planning.

“Like it's, but yeah, that was one thing that was also crazy.”
Show all 21 chapters

Favorite Super Bowl Events and Highlights

43:43 to 45:56

Discover favorite events and highlights from the Super Bowl week.

“But of course when you're like 48 hours from an event, like it turns into a fire or it feels like a fire.”

Experiencing the Super Bowl as a Fan

45:57 to 48:20

Explore the experience of attending the Super Bowl as a fan and the lessons learned.

“I can never meet her because I wouldn't be able to talk to her because I'm just like, she came out with her most recent album like right after, or like I came to it.”

Planning for Future Super Bowls

48:21 to 50:48

Hear about plans and expectations for attending future Super Bowls.

“And like, honestly, it ended up, I think it's one of those like burnt toast theory things because I got to hang out with three of my best friends from my entire life.”

Understanding Scouting in Professional Football

50:49 to 56:00

Gain insights into the role and responsibilities of scouts in football.

“And so like, I've had a thought like, okay, I did the bay.”

Josh's Journey from Finance to Football

56:00 to 57:29

Learn about Josh's transition from finance to becoming a national scout for the Niners.

“was like, it was like the most granular information.”

Life as a National Scout

57:30 to 58:53

Explore the challenging life of a national scout and their college focus.

“So he lived in Atlanta, but he worked for the Niners.”

The Importance of the Draft

58:54 to 1:00:04

Understand the significance of the NFL draft and the scouting process involved.

“So like rush crush, like, did you guys ever use the term rush?”

Personal Life and Moving to Denver

1:00:05 to 1:02:22

Hear about a recent move to Denver and living arrangements with a friend.

“And now obviously being on like the side where my partner is, is doing that, like draft feels like a bigger deal.”

Reflections on the Super Bowl Experience

1:02:23 to 1:03:46

Reflect on the personal impact of being involved in the Super Bowl.

“best friends from high school for a couple months as I like get settled, find an apartment, figure out where I want to live.”

Favorite Athletes and Their Impact

1:03:47 to 1:06:12

Discuss favorite athletes, including Jordan Chiles, and their influence on sports.

“And you're just like, that was really fricking cool outside of the game, right?”

Spotlighting Sheridan Blanford

1:06:13 to 1:08:15

Meet Sheridan Blanford and learn about her impactful role in sports.

“And I just think she just brings a different image to gymnastics that I appreciate.”
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Transcript

Automatic transcript. May contain errors.

0:00I'm Victoria Henderson. I'm Taylor Gilmore. The game's on.

0:26welcome back to your favorite football podcast the game where we amplify feminine voices around the NFL and create the biggest and best community of female football fans that there is in the world. Today, I'm so excited to be bringing you a conversation with Taylor Gilmore. She is a second time guest because the first time that we interviewed her, we talked all about her involvement in the football world, growing up as a coach's daughter, her meet cute on a football field with her now fiance, who also happens to be a 49ers recruiter and her job at the Bay Area host committee. And if you don't know anything about the Bay Area host committee, they are the team that planned all of the events around the Superbowl that happened just a few weeks ago in 2026 in San Francisco.

1:20We have brought her back on to recap the Superbowl to hear about what went well, if there were any fires that happened in terms of planning snafus. She gives us details on logistics that I've never thought about, like what happens when athletes get to the airport and lets us in on a little bit of recruiting knowledge that we have questions about. We were able to ask her fiance a couple of questions. Taylor is such a pleasure. She is a logistics wizard, a great time. And I can't wait for you to listen in on a separate note. We have created a March madness NCAA bracket for both the men and women's tournaments, and it's free to join.

2:07So you can go to the link in our Instagram bios, either my bio at Hey Victoria Henderson or the game, the podcast on Instagram or the game, the podcast.substack.com. The links are all there to join in our March Madness bracket. It's completely free for fun and just a way to get the girls in sports involved with each other. We will talk about it in the chat at the game, the podcast.substack.com. And then there is a chat feature for an all girls group chat. So we would love to see you there. If you're thinking, should you join? Yes, you should. It's one of the best, most inclusive, fun communities out there on the internet today.

2:46So we can't wait for you to join in. And if you're wondering if fantasy football is coming back, of course, fantasy football will be back coming late summer. All of the details. Also, feel free to invite your friends to March Madness or get them talking now about living in a fantasy, our all girls fantasy league. That's all I have for you right now. Let's get into the episode with Taylor. Welcome back to the game, Taylor. Thank you. So excited. You are our first repeat guest. I'm honored. Totally. It's so exciting because before we talked about your love story with your fiance. We talked about you kind of starting a new job, going into logistics for the Super Bowl.

3:30If you guys haven't listened, it's episode 16 of the game. So go back and listen to that whole like love story romance. Meet cute. It's so fun. And now the Super Bowl has happened. So we obviously had to have you back on to recap. app. And if you have listened, you would know that Taylor's fiance is in recruiting for the 49ers. So unfortunately he couldn't come on, but we have a couple of questions that we're going to answer about recruiting for the girls because I didn't know anything about it. And Taylor's going to help us out a little bit. I'm going to do my best. Yeah. You're going to be perfect.

4:06Yeah. Okay. So let's start off for like overall, how was the Superbowl? I think honestly the MVP of Super Bowl week was the weather in San Francisco, California. Yes. It made everything so much better because we were, we were a little nervous. We had a few things that were outdoors. Right. And so from the moment we decided we were going to do that, we were just sending all the prayers up, like just, just hold out, you know, just no rain. That's honestly what it was because a year before like previous February, we had NBA all-star game up here in the Bay. It was dumping rain the first couple of days of all-star, like actually insane.

4:48And so in our heads, we're just like, come on. And that's similar timing. So we were like, just give us some good weather. It doesn't matter. Even if it's cold, I just, we just need dry. It was stunning. And I know Victoria, you were there and you can invest. It was beautiful. San Francisco is never that warm. I have never been to San Francisco when it was that warm. I feel like it's also never that consistently sunny. Like it was sunny. Sunsets were gorgeous. mornings were easy. Oh my gosh. I was like, I was in awe. Cause of course we all brought our jackets. Cause we basically like moved up to the city for the week just because all of the activations really that we worked on majority of them did take place in San Francisco outside of the game, obviously.

5:26And a couple of different like media related events that were spread out. But the things that I was working on all in the city, I was hot some days, which like that just never happens. And so it was just glorious to see people. It was just the best light to shed on the city that I feel like it's been getting some, you know, some hate. And I saw a lot of great media coverage over it. Like stuff that we could never have even like asked for or paid for, you know, like people just saying, Oh my God, this city is actually like really pretty. Like people were so shocked by it, which San Francisco is one of my favorite cities, right?

6:01Outside of Chicago might be my favorite city in the U S but San Francisco is up there now and I adore it. and everyone needs to come if you have not been to San Francisco, but Super Bowl week, it was just chef's kiss. And it was, we needed that. We really needed that. Why do you like Chicago? I don't know. It's the Midwest girl in me. I think I just love the combination. It's like, it feels like a cleaner New York, like a little bit more manageable New York. And then you just have the river going through, like you're on the water. I don't know, like the summer in Chicago and the fall in Chicago are the best.

6:34I mean, obviously the winter is just not great. Like it's freezing. I don't think I've ever been more cold than I have been in February in Chicago, but I just think it's magical. It has everything. And you have the most, you know what I mean? Yeah. Chicago is a city that I've never been to, but I feel like at some point I'm going to like buy an apartment. Like I feel like at some point in my life, I'm going to live there and I have no idea why. And I have, I don't know anyone in Chicago. Like the only thing I know about Chicago is that there's like two guys from the bachelor who moved there and like, and that's literally it.

7:10Like, I don't know. Yeah. I know the bears are there and I love the bears even though I'm a Lions fan, but I love the bears and I love Ben Johnson. So it'd be fun. It's a culture thing. Like there's a culture there and then you just get the city feel. I don't know. It's a great combo. I think you need to go. You should go the Lions Bears game. I should. Yeah. Actually, that'd be a really fun tailgate to do. Yes. Oh my gosh. It would be all over that. Yeah. Stay tuned. Don't they turn the river green too for St. Patty's? Yeah. And actually I went a couple of years ago because my birthday is the day before St.

7:44Patrick's day. Oh my God. Cute. Happy birthday. Thank you. And it's like, like bright green. Like it shouldn't be that color. You know what I'm saying? Like you look at it and you're like, that's just certainly not natural, but it's, it's just famous. And yeah, it is the right green. And people like, I think they've said Chicago is like the second biggest St. Patrick's day celebration outside of Dublin. It's, it's massive. It's a thing. So fun. Also put that on your Chicago bucket list if you wanted to. Yeah. Unfortunately I can't go next week. I'm busy, but maybe next year, maybe next year, start with the football, start with the football thing.

8:21Yeah. We'll start with the tailgate and then, and hang out with the girls and then we'll decide if we need to go back. Yeah. But anyway, San Francisco, San Francisco, but I mean, yeah. So our events, we did one, like, I don't know if people are familiar with Superbowl experience. That's like the biggest, like, you know, accessible to the public event. It is still ticketed. You still have to pay for it, but it's like this, the NFL is like Superbowl theme park type vibe, fan fest, all of their largest partners activate. They have, you know, like the 40 yard dash and they have autograph signings.

8:54And this year, I mean, they had the Pro Bowl in the same, you know, they had a field house space, but that took place in Super Bowl experience. So that was for the first time, but we had like an outdoor space that was kind of right across the, I say footprint, that's very operational. It's in the same footprint, same security footprint as Super Bowl experience was the Barrio Host Committee's like fan zone. We called it like BHC Live fan zone. And it was our version of like a celebration of the Bay outdoor experience, much, much smaller, but people loved being outside because it was gorgeous. And so we had, you know, we had some smaller activations, but we had like Pepsi local eats.

9:35They set up like all these different local restaurants to the Bay. So people could buy that food. I know inside was like your convention center food, but outside we were able to like celebrate the Bay a little bit more. And so I know people enjoyed it. There was live entertainment, but it was just outside and it was space because it was crowded. You, did you go, did you go that Saturday? Yes. Yeah. I, I did go to the Superbowl experience and it was packed. It was packed. Saturday is toughest. I know Saturday is just the day that everyone goes, right? Cause it's like the weekend, like people can actually go, but this was like one of their smaller Superbowl experience footprints compared to like years past.

10:15And I think you felt that a little bit? Because even on, I went in on like Tuesday or Wednesday and I thought it was very busy. And like Saturday, I just can't even imagine. I heard it was like shoulder to shoulder. Yeah. There were a lot of lines, like pretty much the experience for me was lines. I was more there for the overall experience. I don't like an autograph. I actually like kind of ruined my favorite hat by getting it autographed because I panicked when they wouldn't let me interview them with a mic. And so I gave them my hat and now I can't wear that hat anymore because it just has like signatures on it.

10:54Taylor Gilmore:Yeah. It's ridiculous. But like, I don't like it, it makes me nervous. So like, I won't do like a signature, but it was, so we ended up watching like kids doing the 40 yard dash. We watched the field goal kick a lot. And like, luckily for me, I was just there to like hang out, like maybe have a drink, experience it all, which was cool. And then who hosts Red Zone? Oh, gosh. I forget his name. Were they doing a live team or like a live thing? He was just hanging out. Oh, he was just hanging out. Yeah. And so you could like get in line and like meet him. And then I think the coolest part of the experience was the flag football.

11:39because we got to go watch girls playing flag football and each team did like a one score deal. So like, I'm pretty sure like once a team scored, another team came on. So we were kind of watching this like back and forth of girls playing, which I thought was so good for like the sport of flag football. It was like a tiny field, but it was really cool to just like watch the interactions and the athleticism and see the coaches. And it was when we were there, at least it was all girls. And so I thought that that was really special that there was like this huge moment for them. And it was one of the only things that you could kind of watch without being in a line where you could just like hang out.

12:20Yeah. So we stood there for honestly a while, like probably 20 to 30 minutes, like just hanging out, watching. Yeah. Yeah. But like, if you want to meet a player, like there were lots of great players there, tons of people to meet. You can get up close to the Lombardi, which my boyfriend and I were, we're like, is that the real, there's no way that's the real one. And we were going back and forth and we're like, it's definitely a prop and, you know, trying to figure that out. They had the little, the glam helmets that had all the tools. Those were super cool. Yeah. Yeah. I thought it was funny that they had like the lockers of all the players, but it was the same thing in every locker.

12:58And so I thought that was really funny. They do a great job in terms of the branding. That's one thing I did love about just our logo this year is all of the colors. I feel like any time you were in an NFL-related space, it was just this awesome explosion of colors. I felt like it was a very tasteful way. So all of those, I know the 40-yard dash, I can just see the flag hanging above it. It was all the different colors, which just made it more visually appealing. you know, versus just like, because if you're standing in line the whole time, like, what are you, what are you doing? What are you looking at?

13:36So at least it was visually appealing. Right. But that was probably one of my favorite parts too, is just seeing the branding coming to life. And obviously Superbowl experience is pretty much where I was living that like whole week. So that's like the branding that I saw, right. And the digital and all of that. And it was, it was beautiful. Like I did love how they branded the moments, but yes, they, it's funny because you could, you never know who you're going to see. Like it's just one of those weeks that even like non-sports people, like, of course you're like likely going to run into the athletes.

14:09Right. And especially with Pro Bowl being there, um, that was interesting. I was actually sitting in a cafe and Amon Ra in Brooklyn walked in and these people, they are professional autograph seekers. It's like what they call themselves. and they walk around with duffel bags of things for these guys to sign, which I think is just absolutely absurd. But we watched this guy because it was like me and my team were like sitting at a table. We're watching these guys like trying to approach and like one of my coworkers, she like stood up and was like, no, like we don't even know. We do not know Brooklyn or Amon Ra obviously, but we're like, she stood up and she goes, no, not now, like not today.

14:48And I was like, I was so funny because I was like, just have some respect. Like, I don't know. They're just sitting here and trying to get a coffee and you're going to come in here with your 40 autograph items. Like you're stocking him. So that was just a side story that I thought was funny. So wild. I saw some Instagram pages and it was like, where to go if you want to meet the players. And I was like, this is crazy. Like, no, for real. And one of the things actually that I did before it was like the 31st, that Saturday before Superbowl week really started, we had pro bowl arrivals. So like I was at the airport and we had like a team of volunteers that were helping us like escort the players from their gates to like their cars.

15:29And obviously like the questions you have to ask them are like, are you comfortable with autographs? Like, do you want us to stop that? And like, some people were very much like, no, I don't want to sign anything. Right. So then you become that person that's like, you know, no, no, like stay away. But they have to prep. They literally had like autograph pens for those professional seekers because they just, somehow they just like know the schedules and like know where to find the guys, which I just think is so wild and creepy, you know, but it was literally like a volunteer PD, like some, you know, honestly, it was like a handful of PD officers that kind of like are in the background, like escorting just to get them out of the airport.

16:08But it was kind of wild that I saw more of those autographed people just in the city, like stalking them everywhere they went. I was like, no. Cause it's like one thing to be like, okay, like I know a lot of celebs get dinner at this restaurant. I want to eat dinner at this restaurant. I'm going to like go get dressed up, like have dinner. And if somebody comes that I really want, suss out the scene, see if it's like comfortable, see what they seem like. Right. Be respectful. If they're getting up to leave and you want to like say hello, like don't just interrupt them while they look like they're having a full conversation or if they're not, if they're like kind of just locked in on each other, then that probably means that like, they don't want to talk to you, but it's like, yeah, if you like go there and you're like, okay, I kind of like hope that I'll see someone cool here.

16:53And then you can like respectfully be like, Hey, can you autograph? But to like bring a duffel bag is crazy. And like, if you, if you're going to an event where they're supposed to be signing things, I think that's also like a thing, like bring two to three things. And I guess like, if you really wanted to, like you could figure out for Superbowl, like, Oh, they're all going to get in around this time. And this day, a lot of the athletes and players and wives and girlfriends have said, we're going to be in San Francisco from Tuesday to Friday. So like people know, but that's the interesting piece when they like share details about that.

17:25I'm like, I feel like majority of the time, I'm sure it's fine, but I'm like, people pay attention, like on the wax front, like wherever you're posting and posting that you're not home. I know we talked about that like last time I was on like the safety security piece of it, But I'm like, people are watching and we'll go there. Like, well, it's just wild. I was like, no. Yeah. Yeah. I mean, it's also wild because they are probably hyper aware, you know, and just like of their surroundings. And I think I didn't really think about the arrivals thing because some of them probably fly private, which is fine.

18:00And I've only had like one private airline experience. I like randomly have a friend with a plane. Oh, we love that. always find a friend of the plane yeah like we're not close like he's a friend through like an ex but anyway he like flew his plane once and we got to like go to the private airport and we were like waiting for them there's like these guys in suits like do you want coffee and we're like yeah but anyway you can like if they're flying private then obviously like they go to the private airport they get in the private car black car whatever go wherever but a lot of them still fly commercial like a lot of celebrities like a lot of very famous people still fly commercial because it's cheaper and probably easier.

18:36No, we, it was like Shador, Jared Goff with commercial. I mean, of course I'm assuming they're first class. Right. But some of the players were not like some of the guys were like the way back of the plane. And we're like, did we miss them? Like I was like waiting to like get my guy off the plane. And I'm like, he's not here. Literally You're like, I can't miss him. He's 6 '6". Dang, they really put him in the back. But no, majority of them flew commercial. And like, large name. You know, like it wasn't like, you know. I've just heard that flying private is like the quickest way to lose your money.

19:14Yeah. It's ridiculous. Yeah, because like plane, like to own the plane is obviously crazy. And then, yeah, you like, you have to have a pilot and all of this. like there's a lot of logistics I feel like that go into flying private if you don't have a pilot like on call which I know a lot of people I'm sure that I'm sure that's majority of the time right like you just have a service and if you want to do charter one you charter one right like I'm trying to think I think Jamar was one that flew private that we didn't necessarily know was like sometimes they would be like he did not make his plane and then it'd be like trying to find where he is or when he's coming in, you know?

19:57So a few of them did. Really funny. But it was not majority. Majority were commercial, flew into, like, a couple of the terminals, and we just had to escort them out. Which I would say, for the most part, people are very respectful. But, like, the ones I was escorting, like, I didn't necessarily have any issues in terms of, like, people coming up. I think the one that, like, caused one of the biggest stirs was Bijan. He got there, like, early in the morning, and people like down in the baggage claim, like we're very aware of him. But it's just interesting how like sometimes they just like try to kind of mask it.

20:29But then you have like 10 police officers and then you're like, okay, who is this person? Right, it's like if they didn't have the police officers, they could go like unnoticed. But then also like anybody who wears sunglasses inside, you're like, are you weird or are you famous? Yeah. Like, are you trying to be someone or are you someone? 50-50, every time. Like honestly, you never know. like, but if I see like women, if you're right, if you're a woman and you're wearing sunglasses inside, I imagine that you're just like fashion and like, you're just like a posh woman. And like, regardless of like your status or like how much money you have, if you're wearing sunglasses inside, like you're just like a posh woman.

21:03And I'm like, okay, respect. But if you're like a man wearing sunglasses inside, I'm like, why are you wearing sunglasses? Yeah. Like, are you famous or are you weird? Most of them, they're hoods, you know, like the hoods and the headphones. yeah which yeah as a woman i could never wear double over the ear headphones in public i run with a single airpod because you're not going to come around me without me knowing it a hundred percent well yeah they don't have to worry about that that's a that's a privilege on their side but no i feel you when like you can't hear and like you're constantly doing that yeah noise canceling a noise canceling over the ear headphone on a run absolutely not But I mean, where were we even at?

21:51We were talking Pro Bowl arrivals. Yes, we're talking Pro Bowl arrivals. And I love that you shared that getting them from the airport because that's like a logistic I never imagined. Are there any other logistics that people probably wouldn't think of that you were obviously thinking of? Yeah. I mean, one big one is like the street closures. and you know of course local people like that's their worst nightmare which i get it it is it is a nightmare and this year like we i mean the block around where super bowl experience was and majority of like the large hotel properties like you couldn't get anywhere you know like it was there was one lane where we reversed the traffic on which i don't necessarily know if like i knew you could do but like one lane that typically goes this direction like we flipped it we as in like the NFL, right?

22:39Like their NFL transportation team, like flip the direction of one of them to control flow for a couple other events. Like it's a giant jigsaw puzzle. And where it gets interesting is because like a majority of these groups that come for Super Bowl, right? Like these brands, the hospitality groups, like athletes, all of it is in range transportation. So you also have like hundreds of buses. It's like hundreds of buses, black cars, and then your random like Uber, right? Of someone just trying to get from one place to the other. And so traffic, yeah, traffic wasn't great, but it's one of those logistics that takes so much time and like the permitting, like you have to go through the city, right?

23:20To get permits on everything. And, you know, it is just, I don't envy the people that are truly like, shout out Metropolis is the company that does it. Jigsaw puzzle. Like, I don't understand. Like we were involved on the very small scale. Like we had a couple movements, right. That we needed to have PD help us like just get a lot of people across the street or, you know, arrange drop off flow for an event. Right. But they handle it on like the massive scale. Like the entire city is, you know, a part of this, this puzzle. So. Okay. You're like saying this and I'm like, I could never do this job because like, you're like, yeah, a rate.

23:58And I'm like, my brain is like, can't even, can't even go there. We've all buried it in our brains. I tell, I tell my boyfriend, I say, please do not talk to me about logistics before 9am or after 9pm because I don't want it. Like, yeah, yeah. No, that's one that's like never pretty. You know what I mean? Like no one ever enjoys like the road closures. Right. Or, you know, like another one of course is safety security. Right. Like that's a big one that honestly went fairly well. You know, like you, you just ask, that's all you can ask for is like safe, safe events. Yep. And I thought they did an excellent job in terms of like, cause obviously everything was credentialed.

24:45Right. I know we were talking about this before we started, but like we had our like week long credentials, but then And there's some days where you have to have a certain specific credential. You have some days where you have wristbands. Like the credentialing process too is another one that I think people just like don't necessarily understand. Everyone, of course, wants a credential. But the process on the back end of actually getting thousands and thousands of people credentialed for this type of event, making sure they have the right zones to get into the certain access points because they will, like it's a scan now in terms of like you have to scan your credential to get in, to even get to go through security.

25:20right like when they scan your bag and all the things so that's what you want of course that's what you want for an event but it is one of those logistical things too where you're like yes it might be annoying sometimes when you need to get this person in and they don't have a credential so then you have to figure out if you need to get a wristband or day pat you know like there's just so many different types of people that you're like oh my god and like it yeah that was one space but it was great right that's how you keep something secure yeah that's how you keep Like players, everyone, even average people like safe and happy by making sure that the roads are the way that the roads need to be and that the credentials are that way and that your ticket only gets you into where your ticket should get you in.

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26:03And that there's security at every single checkpoint of that venue so that you're not putting anyone, whether it be the most average person who's not even going to the Super Bowl, but who's just curious and bought a ticket to the experience. like they're safe, but then also like players and people who are essentially the show are also safe and making sure that everybody is like comfortable and that the flow of traffic works well for every event. It's like, yeah. I mean, from what I saw, you guys did an incredible, incredible job at that. Even we, we went to, okay, what's the, oh my gosh. It's by the water.

26:44you have a view of the golden great no okay so you have a view of the golden gate bridge and then there's like this thing and it's like really tall columns it's a venue the ferry building no it's it's more bridge yeah more closer oh the palace of fine arts yes okay where were they honors oh is that where honors was okay because we were walking around like deciding what to do We'd just gotten like donuts from this great donut spot. And I'd never been. And so we were like, oh, let's go to the Palace of Fine Arts. Just like walk around. There's like gardens. There's very beautiful. Honestly, kind of quiet.

27:23I think it's because the event like turned a lot of people off, even from like walking around the outside. We were like, whatever, we'll just walk around. And but even that, like, I think we probably were there maybe like an hour before the event. It was like the afternoon maybe. but they were like having security meetings outside and like, but then there was music going on inside. Honestly, I don't know. But even that, like it seemed very secure. Like it didn't seem too crowded. There was nothing around there that was like raised any flags to me as someone who's an average person, but like aware of what's going on, which is cool.

27:59Okay. Can you tell me, tell us about planning for the highest profile events versus the events for just anyone who wants to enjoy a Superbowl event and like how you go about those two. Yeah. I would say for both groups, right? Like what we just talked about safety security, number one, of course there's varying levels, right? Like we had some guests that were attending our events that have their own security details, right? So it's managing like access points for them and maybe they're not going into the main entrance, right? Like when you're, when you're thinking about, especially these events that have both intermingling, right?

28:41Like Super Bowl experience, you've had so many VIPs that were just going through the space. So there's all, you have to think about all the different back entrances, right? Like how are they getting as close to the building as possible for drop-off? You care a little bit more about the, I'll say, I'll say VIP I mean, we're all VIP, but you know what I'm saying? Like some of our special guests, we have to ensure that like drop off and pickup are as smooth as they possibly can. No issues that they just walk out the door and they're able to get into their car. Right now, Super Bowl experience guests, the typical guests, right?

29:15They probably did not drive there. Or if they did, they parked very far away because parking was just like not a thing for, you know, the average attendee. They probably took public transit. it. They probably, you know what I mean? Like the arrival experience, arrival and departure experience is probably like one of the biggest differentiators between those two groups. Because one, you're worried about getting as close as possible. And one, you're more so just worried about getting them in as like quickly as possible, but you're not necessarily like, you're just informing them like, Hey, you cannot park on site.

29:47So like figure it out. Like here's some other options or like, we suggest public transit. Like that was a big push on our end because, you know, you could walk from a lot of the public transit stations to Super Bowl experience. So like on our side, we were pushing that because that's just, you know, that's the more sustainable option, but also easier. And we're like no vehicles, like keep the car in the way. But for our talent, like that's not an option, right? So you have to make sure if they're a black car, you have to make sure that they have a holding area because, you know, they may not be parking, but they technically are right.

30:22They're just waiting for their assigned person to be done and then they swoop them in and they go, right? So I would say like the arrival departure experience is like very crucial, especially for our VIPs. I would say like check-in and registration process too, because most of the like VIP events that we had were more of a check-in process versus a ticket, you know? So making sure that whoever's working at your check-in, right, like that they are professional, that they are, they are kind, they are quick, they are efficient. Like there's not a lot of waiting, you know? And we talked about this, like obviously in Superbowl experience, the lines were forever, but like for a VIP or for talent, like lines can't really be a thing, you know?

31:05Like they need to be, it just has to be efficient, right? So even if it's like, you know, of course you have some parties that require RCP and naturally some people don't RCP. Like that's just how it works. And they may be someone of stature, right. That come up and they're like, they, they check in and they expect to be on the list. And then it's on the check-in staff to just handle that quickly and smoothly without seeming like, Oh, you're not there. You know what I mean? You're not on the list. You're not on the list. Who do you know here? You know, like it's not an option for some people. Yeah.

31:35Some people it is. Some people you can have that kind of response in terms of like, you know, I just need to know like who or, you know, where you're coming from, but some, right. Like, you know them, you just need to get them in quickly. So I'd say that's another one. And then I think, you know, the details when it comes to some of our events, like one, one of mine, that was like one of my favorites of the week. We had a kickoff party, like our host committee kickoff party with our partners at Dolby. So Dolby headquarters is in San Francisco, kind of close to city hall. And it's incredible. Like, I don't know, have you ever seen a movie in Dolby cinema in a Dolby cinema theater?

32:13Okay. Add it to your list because they have, you know, like their Dolby at most, they have all this technology, right. And you would never know in this random building in the middle of downtown San Francisco that like their original Dolby cinema is in there. They have all of this like technology and innovation hub just in this, like their offices. So they host for our kickoff party and it was beautiful. Like it was honestly one that the Dolby team really took over in terms of like executing, like Like we kind of shared what our ideas were and what we wanted it to be. And they executed it into their, in their offices.

32:45Like our big thing is celebrating the Bay, right? We wanted all nine regions of the Bay area. We kept technically count 10 because like Santa Cruz and along the coast, we wanted all of that represented in some like tangible way. And so they created this culinary experience where it was like, for example, like, well, Napa, we had Napa Valley Vintners, one of our partners, like pouring wine tasting. So we had that. We had Sonoma cheese in like a grilled cheese station. They had oyster shucking, like girls walking around, like shucking oysters live right in front. You know, just different things like that that were so fun.

33:23But like the food and beverage experiences, my point was like that just becomes even more elevated depending on like the guests and the nature of your audience. Because these are the things that people remember. Like anytime you've gone to an event, you probably remember, A, if the food was bad, like that's just, unfortunately you always remember that and that's not great. But also if there was something super cool and experiential, but also food, like that's what people love. And I think that's what we really focus on creating when it comes to some of our higher, you know, VIP attended events.

33:57Not saying that, it's just usually a different level of service depending on who your audience is, right? So for our little fan zone and Super Bowl experience, it was more so just being able to offer some of these like different local vibes. Like that was, that was more so it, but it was your traditional, right? Like you walk up, you ask what you want, then you order, you pay, et cetera. But depending on the nature of the event, like the service and like the experiential element that you put together, like that's what people remember. So depending on our guest list, I think that's another thing, right?

34:27It's just truly the, the level, the quality. I I don't want to say quality of hospitality because I think it's very important still like for our guests in our fan zone that people working there are kind and welcoming and are helpful. Like that's very important to us. So I don't want to say that different, but I think there's just certain details, certain elevated details that you add depending on, you know, the nature of the event. Does that make sense? Yeah, no, for sure. I think, I think that when I asked the question, I anticipated it to be a bigger difference, but I do feel like the difference between an elevated event and elevated outfit, something that like anything that seems effortless, the difference is never the largest thing.

35:14It's like the fine details. Oh, that's what it's all about. And I, I just like kind of forgot that when I asked the question, I was like, Oh, there must be like different considerations, but like you, you searched for all of the venues and regardless of who the person was, you wanted the venue to be cool and you wanted the venue to be able to host the amount of people that it needed to host and you want it to be interesting and you want it the location to be good and that's going to be the same for everyone you want to give the best venue that you can possibly get within the budget that you guys have and then but you can go to a wet two weddings in the same spot and one wedding is the most glamorous elegant affair you've ever been to and another one could be the tackiest.

35:55And it's all because of like the fine details. And that doesn't necessarily always mean expensive either. You know, it's just like, were they thought out well, do the things flow nicely? Yeah. That's really, really interesting. I'm glad that I asked that question because it's such a good reminder that like things don't have to necessarily be like massively different to elevate them in, in some way. It's just like, can you update like one or two little details that make a big difference and can that enhance like an entire experience. Exactly. It's that time in the episode to talk to you about our sponsors.

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37:59So since summer is coming up, can't recommend these enough to get a 10 % discount on your order. Use code the game at checkout or head to kusocuts.com slash the game. Thanks again to Kusos for sponsoring us here at the game. Back to the episode. Okay. So we've talked a lot about like what went right. Yeah. Was there anything that like any fires that you had to put out that you can talk about? Yeah. I mean, some, one big thing that I work on that's like not glamorous in any sense of the word is workforce, like making sure all of our events are staffed appropriately. And so I think naturally, right, when you're relying on temporary workforce, right, that you don't know, right, because they're just, these are people that just signed up for shifts.

38:48Naturally, there is attrition or no shows. And so it's like on the fly trying to figure out where to place people to make sure you still have coverage. I think that's what, like, I honestly just assumed everyone would show up like that. And that's wild for me. Like that's one big learning for me is like, never assume, you can never assume in this world or in this industry. So you assume that people are going to show up and they don't. So you have like half the numbers and then you're just like, okay, where do I put these people? Right. And like, how do I make sure everyone's still getting their breaks, but also that we still have coverage in this space.

39:22And, you know, so that was one thing that like every day it may have been like a little bit different, but the idea was the same and that you didn't know who was going to show up. So like we would pick them up at like three or something for an event that starts at four and you just don't know who you're getting until you show up kind of thing. And so for the most part, we had fantastic people because they're the people that make that experience, right? Like the people that are saying that are welcomers, are kind, are educated in the terms of like what's going on here? Because people would come in and be like, how do I get to this?

39:50Or like, how do I find this? Where is this? And the experience does change. If the person that you ask wearing the shirt that they're supposed to be wearing says, I hear it is, or I don't know, go find someone else. Yes. A thousand percent. So that was like, it's an important detail that I think a lot of people don't necessarily think about. And of course on my end, right. It like we recruited them, we staff, we credentialed them, we staff them, right. Like there's all these different steps to making sure we had enough coverage across everything. So I would say like, it wasn't by any means like complete fire drill, but it's one of those things that like you have to adjust on the fly.

40:27You're kind of like, oh, shit. Yeah, you're like, geez, like I just wish people showed up to work, you know? Yeah. And you know, that just happens. So that was one that like throughout the week, like each day, I think it got easier and better, right? As we figured out the flow and where we needed people. And we had some repeat people that would come back each day, which were great because then they like you have a second set of hands like leadership right where they're like okay this worked really well for us and this didn't so like it was awesome to kind of like see those returners come back and help us out like help us create the experience a lot of these people work like so many super bowls i don't know if you've heard of like the nfl teammates program but some of these people have worked like eight plus super bowls in a row like they this is what they do they like book because you have to it's not like the nfl covers your travel like so They pay to travel and stay every Superbowl and they just work like that's what they like to do.

41:22So it was just funny because these people have had all of these different experiences and, you know, some of them let you know if your experience does not match with the other one, which you're like, whatever. But it's fascinating to me how many people do this every single year. And it's not just like, it's very, I'd say it's a very diverse group of people who do that from like older, retired, like are just looking for something fun. And then like younger crews, like student groups that do this every year. It's fascinating. I didn't really realize that a lot of people over and over and over and over again.

41:56And I'm like, how do you afford to like stay in San Francisco? I mean, San Francisco was, you know, probably one of the most expensive that they've done. New Orleans, you know what I mean? Like it's, but yeah, that was one thing that was also crazy. So we had some people that are like, this, this is what we do every year, you know? And you're like, okay, great. Just do your thing. So that was one. Another one just was like, you know, technology is great, but sometimes like I'm talking like registration platforms, right? Like the RCP that we were talking about, but there's just a couple of platforms, right?

42:33That we use where, you know, the really only way to know is to do, and naturally you like find some just inconsistencies or some kinks in the setup, right? That just don't necessarily create the most efficient flow later on, right? So like, of course, as we're trying to figure out, you know, people, like we had an event that Friday, right? Before the Superbowl. And it was one of those that was like tight timelines, right? Like it was a lot of VIP guests who like, sometimes you're working through their EAs, right? Like you don't have direct contact with these people. And so that can often, you know, you don't know if the information is actually getting to people, right?

43:12Because you want to make sure everyone has know before you go information prior to the event. But you also, I'm like, are you coming? Like, do you have a plus one? What is the plus one? Right. So it's like, it's, it was one of those where just, you know, there was some fire drills in terms of making sure we knew who was actually showing up for this event, who needed to get know before you go information, like just things like that. And, you know, we love, we love technology, but like part of when you try something new, it's naturally like the two systems I'm thinking in my head were both new for us.

43:40And so naturally, right. Like that, that's just the process. Yeah. But of course when you're like 48 hours from an event, like it turns into a fire or it feels like a fire. Yeah. You know what I mean? Yeah. I mean, good too. But like, honestly, I say good too, because it means a, you guys planned well and be nothing really that crazy happened. Right. Like everyone was safe. That's my thing. Every time I'm like, yes, it's generally safe and that's all we can ask and everything we, we solved for it. Right. That's what you do. You just find sleep. What was, and you can answer this like on the logistics side or just on like the fun side, what was your favorite Superbowl event of the entire week?

44:28Like What is your highlight? Good question. I'd say one is honestly that kickoff party that I was talking about at Dolby. Because it was just so fun to like see that concept come to life and people really loved it. So I'd say that one for sure. We had a concert that night. So the host committee hosted three nights of concerts. So Thursday was Shabuzi and Benson Boone. And so I was able to like go over there for a little bit. And Benson Boone is so talented, first of all. I like liked his songs, right? I just didn't know much about him. He gives Freddie Mercury vibes. He was so fun, like so entertaining.

45:03And it was just like, I wasn't directly a part of like our concert setup. So I have to shout out our team that put that together. They had awesome, like kind of like VIP boost. They tried to create this almost like bottle service experience. Like a club. Yeah. Like a VIP mezzanine kind of level that was like adjacent to the floor. It was awesome. And they were on risers. It was, it looked so good. The branding looked so good. Again, you know, the branding, that's what you see. Like that's what you noticed. And our venue was right across the street from city hall and they had city hall lit up in like the Superbowl colors.

45:34Yeah, that was, it was great. So I would say that. And then a fun one I got to sneak away and do Friday night was the Uber one party where it was Shaboozy again, but Olivia Dean and Olivia Dean. It's a dream. There is never been an event in my life that I wish I didn't know about more because I am obsessed with Olivia Dean. I can never meet her because I wouldn't be able to talk to her because I'm just like, she came out with her most recent album like right after, or like I came to it. I don't know if she came out with it. Yeah. Like very close to a breakup that like I didn't really see coming.

46:12And then while I was building the game and starting to get great guests on and get traction and build the community, like she's been like the background music to a lot of it. And so then it's the Super Bowl and I'm like, I should have figured out a way to get a media pass. And then everybody's posting on their Instagram story. And I'm just like, I have to put my phone down because I think Olivia Dean is like just such a queen to me. And she's been everywhere. And whoever her stylist is, like, I'm going to, I don't know. Like, anyway, I'm so glad you got to go. You're probably one of the stories that I was like just chucking my phone across the room.

46:54For real, for real. Yeah, it was, and they had it at one of the piers. So by Oracle Park, which is where the Giants play, they have a couple of piers, which they are like empty warehouses, okay? And I have been to them so many times on like venue tours, right? And taking clients through them. But I hadn't actually attended an event there. Uber did a fantastic job. Like they transformed this warehouse, right? From like the flooring, they kind of had, I mean, obviously it was like a football, like sports theme. So they had like lockers and they kind of just turned, I mean, I was just in awe because I'm like, this looks nothing.

47:28They built out bars. They had like a VIP area and it was a free party. Like it was for Uber one. I don't know the exact process. It was for Uber one members, which I don't exactly, I know that's their like next level of membership. I don't know exactly what you get, but that's how people initially got access. And I guess people were waiting in line starting at like 1 PM. I don't think doors opened until like maybe seven or eight. So people were waiting until 1 p.m. to get into this thing. I mean, once you were inside, like FNV was free. Like it was like an all-inclusive event. And then you get Shabuzi and Libby Dean.

48:06Like it was so well done. And it ended up being that party that everyone wanted to be at. But I don't think people necessarily thought that it would be. You know, usually it's like Fanatics or, you know, like one of those parties. But they killed it. they absolutely yeah I feel like my mistake with this Super Bowl was that I just I didn't know what I didn't know and so I kind of went up and was like we'll just see what's up yeah not the move no you you have to have like I would say but you learn right because every like oh I learned Now you're ready for LA, which is a great one. Yes. Right. Closer.

48:49Way closer. Yeah. I learned. And like, honestly, it ended up, I think it's one of those like burnt toast theory things because I got to hang out with three of my best friends from my entire life. And we all went to a bar in San Francisco and watched the game. and it was perfect because I have a really hard time disconnecting from like work and everything that I'm trying to build and growing this and planning for it and trying to like make it a space where women want to come and share their stories. And like, I just have a really hard time disconnecting because I'm like so passionate about what I'm doing.

49:27And I've never had this experience where I feel like genuinely in my gut, like this matters as much to me. And so I have a of those events to go to or to know about. Like I went to school at UC Davis. So a lot of my friends are in the Bay. And so I got to see friends that I haven't seen. And I got to just like experience it as a very average person who like almost happened upon the Superbowl. And yes, it was like burnt toast that like I got to have this great time with close friends. But now I know for LA, like you got, you got to know, you got to know what's up. You can't just show up. Yeah. Yeah.

50:07Yeah. A level of planning will do you well, like in terms of like, you know, getting ahead of some things, but it's also fun to be able to bounce around because Super Bowl is a very like bounce around type event. Now in LA, I feel like it'll be different, right? Cause it'll be, you know, I feel like the parties will be a bit more spread out than in San Francisco, right? Because that's where majority of people were activating. But in LA, like, you know, you have Santa Monica and you've been in, you have, you know, Beverly Hills. Like, I feel like, I don't know exactly how they will do it there.

50:36But I want to go too, because now I'm like, I don't need to go to the game. Of course, unless my fiance's team is in it. I don't need to go to the game. I just want to go to the parties, like the events and the parties and the branding. Like it's so fun. Like that's what I just love about it. And so like, I've had a thought like, okay, I did the bay. How do I go to LA and get into some of these things? Yeah. We can elaborate on that. we should and also I will be at the game next year because I like watching my friends I like almost could cry because I like when you grow up and you like you've moved you've moved a lot and you know that you collect friends along the way and you don't always get to see them and you don't always get to take full weekends and two of my best friends are moms and so they can like very rarely find hours and hours and hours on end to like come into the city and drink.

51:30Right. And so like, like what a blessing, honestly, not going was, but based on having this show and everything that I'm building, like I want to go to the game. And so next year I will be at the Superbowl. I'm already budgeting for it. We're already planning for it. Like it's, I will be there, but I will also be in LA for sure. I mean, I grew up in San Diego, so I'll be in LA a hundred percent the week before. And we'll, yeah, we'll have to figure out what we need to do. What we need to do. We'll figure out our schedule. Yeah. We'll look at our calendar. That's how many people are going to want us at their stuff.

52:05Yeah. I mean, listen, it's going to be great. Can't wait. We have a year to figure it out. 11 months. I'm not worried about us. No. We'll finesse. We'll finesse. Yeah. And we'll just keep doing cool things and then we'll end up in cool places with nice people because we're nice. Okay. Speaking of your fiance's team, we have a couple questions for him in logistics. So he works at the 49ers in recruiting. Scouting, recruiting. Scouting, recruiting. Okay. And I, okay. I don't know anything about what actually a recruiter for a sports team does because we see the GM and the head coach making all of the decisions, but we know that other things are happening behind the scenes and that teams have hundreds to thousands of people working for them.

52:55Yeah. So can you just like give us any general idea of like, what is a scout actually do? And when is their busiest season? Yeah. So I'm going to preface this by saying, this is my interpretation. I try my best to know about everything that he does and the front office does. So here we go. he did start from, well, okay. In general scouting, right. The front office personnel, they are building the team. They are building the team that hypothetically, then you give to the coaching staff, they coach and you know, hopefully you win. Right. Like that's, that's the point. It is very much a collaborative process or it should be a collaborative process, right.

53:36Between coaching and front office, because naturally, you know, in, in college, right. Like where they're actually recruiting, I mean, NIL, let's just take that out of there. When you're in college, when you're actually recruiting, right, it's usually like the coaching staff doing the recruiting. Now I know like front office, like GM roles are more of a thing in college because of like the money management piece. But in NFL, right, you have like full staffs on each side, kind of like what you were saying. So it's really a team effort in finding the players. That could be in college, right? Like finding them out of college.

54:09but also like pro scouts who are, when you're talking about trades and free agency, they are just, and advancing. So like every, there's so much, every time like you guys have an away game, right? Like let's say the Niners play Seattle, right? And then in a couple of weeks, like before they will send scouts out to advance the team that you're playing next. so they put up these they put together the most detailed reports right of like this team that you're playing next right so the team is maybe they're in cincinnati right but some of the scouts are in seattle watching seattle putting together that advanced scouting report then they're delivering that right to the team for the next week once you guys are actually playing seattle right like there's so many different like details and levels to it and that's more of like the pro side, right?

55:01Josh scouting for plays and strategy of the other team, not just players. Right. Yeah. So that one is like a mix of both. Embarrassingly, I genuinely did not know that. Like even at all. No, that's okay. You're like truly just advancing how this team plays period. right? Like any information that you can try to obtain, you know, and there's obviously certain rules as to like access of these advanced scouts, right? Like it's not like they're all up in everyone's business, but they're truly just going there to watch, watch the game, right? And report back. What a crazy job. Yeah. Right. And it is just, I wish I could like show you, it's just like the most detailed reports.

55:52And like, even my dad remembered, like when he was coaching for the Raiders, he remembers the, the like advanced scouting reports that they would get. And he was like, it was like the most granular information. Like they just have to be so diligent and put so much into these reports. And that's just like one piece. Right. But Josh's journey, he actually started in finance. I can't remember if we like talked about this, but when he graduated college, he didn't necessarily think that sports was the route. He played football college, but then went into finance in New York and was doing that for like a year or two.

56:25And then this opportunity arose for a scouting assistant position with the Niners, which, you know, that's kind of like your, your start, right? Like baseline level and that's a finance to scouting assistant. You can imagine what the pay cut was there, but he was like, I'm interested, you know, like finance. It's like, I don't think this is like long-term for me. Yeah. He's like, I can do this and make some money and be comfortable and happy. Yeah. Yeah. And so he was like, let me just try it. Right. Like the Bayless home. He's like, let me just try it. And so he's been with the Niners ever since.

56:56I think we're going on season 15 that he's been with the Niners, which is like also from my perspective as like a coach's kid, like so rare. I'm like, how do you stay with one team for that? Like that just was not in my brain because I never did that. I think we stayed at one team, like five to six seasons at most. So that's just like wild to me, but he went from like scouting assistant to areas. Like, I think this is the path, right? Watch me get this wrong, but like area scouts. So they have scouts that work for the team, but don't live anywhere near the Bay. So like if your region, like at the time his region was the Southeast.

57:33So he lived in Atlanta, but he worked for the Niners. Right. And he was responsible for the schools in that general area. So they kind of have like regional and areas scouts spread across the country that work for the Niners. And then they have like the level after that is national scout, which is when him and I met like our little meet queue. He was yeah. And I think there was only a couple at the time. So he kind of had like half the country and the other guy, like the other half. I mean, it didn't perfectly line up that way, but hypothetically, right. Yeah. On top of all the area scouts, right.

58:07So there's just new brains assigned to this. And so that one, I can't remember what I said in our initial conversation, but he was in hotels like 250 nights of the year as a national scout. So he didn't travel with a team, right? Like he wasn't in office. He just needed to live near a large airport because literally it was like two weeks of travel on one week off, like year round. Right. And so when you're asking like, is it college? Is it pro? Like at that time, the real focus or like, you know, his specific focus was more so college. Right. So going to all of the schools and it's all about like learning the player.

58:47Like it's, I mean, it's like glorified dating. I like give him a hard time because I was in a sorority. Were you in a sorority? Yeah. Okay. So like rush crush, like, did you guys ever use the term rush? Yeah. Yeah. Yeah. I have turned it into like draft crush and you know he does not he's like okay but I'm like have you found your draft crush like are you going to the draft no no yeah no we he doesn't go like they stay here right because they're like in their war rooms so it's like not really are you I'm pretty sure it's in Pittsburgh right yeah okay that'll be fun I'm like 95 yeah because I've never been to a draft before and I, yeah, like just want to go and meet more women and do interviews and.

59:30Oh, and it was in Detroit. I was, honestly, I was barely a fan. Like I didn't, I didn't know what I was doing. That was after it was in Detroit at the end of my very first season as a football fan. Okay. Okay. Yeah. And then last year I just didn't care. Like the draft is caring about the draft is very new to me, to be honest. That's fair. Yeah. So, I mean, I was, you know, before meeting Josh, like the first round was fun. Like when you got to really like know the player or there was just more spotlight on the players and then you get to see the reactions. Like that's the part that I love. Right.

1:00:06And now obviously being on like the side where my partner is, is doing that, like draft feels like a bigger deal. Like that's what they do all year. And you asked about like your busiest season, which I always am like, always with the spam. Yeah. It's literally always, it's all the time. So I'm just like right now, of course, like for the front office, they just had the combine. Then they had, what was that? That was last week, two weeks ago. I think it was last week. Combine was last week. Now it's like free agency time. Right. So you were asking like college, right. So they're in free agency meetings like all the time, all day long trying to figure out like if there's pathways to that.

1:00:45And that's, what's like interesting with free agency and like even trades. Right. Because I feel like last year, honestly, there were some pretty big ones, but typically like the good, like the incredible star players typically don't like leave their teams. Right. So it's like, you know, some people are like, well, why don't we just get this person? And you're like, well, cause it would cost literally a fortune of your draft capital of your money to like get, you know what I mean? Like some people like think it's like so obvious to like go get this one person you want. And you're like, but what are you giving up?

1:01:18Because I'm even, I'm even that, like I'm that person sometimes where I'm like, well, why can't we go get this person? And he's like, do you think they're worth like three first round picks? I'm like, oh, that's tough. You know, you're like, you're like, well, if I think about it, I'm going to need approximately five days. I guess when you put it that way. Right. So it's like, it's totally like the negotiation process too is wild when it's like the free agency time and like trading time because you have to obviously give up things like that movie draft day which is one of my favorite movies have you seen it no with kevin costner no and jennifer garnett okay so you have to go watch i'll watch it tonight i'm it's i'm in denver and it's like dumping buckets of snow so my plans are to open a bottle of wine i got in napa after the super bowl because we stopped in napa to see friends and got a bottle of wine and it was like my moving celebration bottle.

1:02:12And I did. Oh my gosh. I thought you were still in California. Nope. I moved to Denver two weeks ago. Do you like it? Oh my God. I'm living the dream. I moved in with one of my best friends from high school for a couple months as I like get settled, find an apartment, figure out where I want to live. If you can live with your, like, okay, this is one of the blessings of being unmarried at 31. How many 31 year old women get to live with their best friend in the house that she owns when you both have jobs and passions and are like, have taken care of yourself? Your best life. Yeah. Like you never, very few people get this experience.

1:02:58And I'm like, it's the best. Like I came here, we've been going to Pilates. We went to, I have like a new thing where I do saunas on Wednesday. So we go to the sauna. We walk her dog. We like, like the best thing ever. It's yeah. So I'm, I'm loving it. Yeah. Okay. We only have like three to four more minutes. So I got to ask you our closing question. Yeah. Okay. Who is, well, do you have any conclusions on like Superbowl things like that, that you want to like wrap it up with a bow? Oh gosh. I mean, I think it was just such a cool experience to be a part of when you're in the middle of something like that, it just feels wild.

1:03:35And you're like, I'm just going day by day. I'm surviving here. And then when you look back and like, you see, like for us, the media coverage and all the stories that came out of it and the lives that were affected from like a business perspective. And you're just like, that was really fricking cool outside of the game, right? Like has nothing to do with the game itself. Yeah. But I think just seeing people enjoy something that you are a part of, I think it's just the best. So it was so fun and shout out to the San Francisco Sun. Yeah. And congratulations. And we're so honored to like know you.

1:04:11And I think I texted you during it and I was like, I'm just, I, you've absolutely crushed this and you and your team have done such a good job. And it is really, it was so special to me to have gotten to interview you and chat and listen to everything that you were planning and then to go and experience it. And I was like, I know someone who made this happen. And it was really special just to see like what a great job you guys did. And it felt really cool to like know you and have you be like a friend of the show. And we appreciate it. Thank you. Thank you for visiting us. I know it was wild. Yeah.

1:04:44I mean, I love San Francisco. I love San Francisco. It was an easy visit for sure. I'm glad. I'm glad. Yeah. Okay. So who is your favorite sports team at the moment? I'd have to say the San Francisco 49ers. Yes. For obvious reasons. Yeah. 49ers, like players and wags, especially the Kittles are like going off right now. They have so many business ventures going on. It is crazy. Yeah. Yeah. They're all, they're all females. Yeah. They're, they're doing things over there. They're kind of out there. Yeah. Yeah. Okay. Who's your favorite athlete at the moment? I have to go gymnastics because I was a gymnast.

1:05:27I think we talked about that so briefly. You said that you were a gymnast, right? Yeah. Okay. Yeah. So I have to go gymnast. I mean, obvious answer. I actually am going to say this because tomorrow I'm going to go see her as Jordan Childs. They are competing at Stanford tomorrow, UCLA is. And I just think she is so cool. I think when I was growing up with gymnastics, right. And you can probably attest to this. It was like very like the model of a gymnast was very much more like Nastia Lucan like ballerina like super thin like long legs like that was just like the vision and I feel like Jordan I mean obviously Simone right but Jordan since she's actively competing right now I just love her like edge to it like the tattoos like it's just so nails personality he does that with the nails but you know she figures it out a tukache with nails is wild to catch it i would never not even my nails now like my balls i haven't heard that word in so long oh my gosh can you imagine learning any bar release with nails or like oh no wait what level did you compete at 10 oh okay great yeah can you imagine learning to twist your yurchenko with nails can you imagine a yurchenko So one single.

1:06:40I couldn't even do. I was so bad at all. I was so bad at all. So no. But I'm excited to see her live. And I just think she just brings a different image to gymnastics that I appreciate. And I love her on Dancing with the Stars. Okay. Can you, can you like send me pictures? Okay. I will. Great. I'm like, wait, I'm like, she should be competing, right? I'm like, I haven't heard anything. I think she just. Yeah. Yeah. So I'll refer back. Oh my God. So fun. Okay. And then last question. who is one woman that in sports, not in sports that the world needs to know more about? I would say, and she was kind of a mentor to me.

1:07:16I'm like making sure I don't butcher her title because she just got a new job. Her name is Sheridan Blanford and she is the chief social impact officer for the Seattle storm, but she was with university of Washington before, like on the side, but where I met her, she kind of helped me figure out my, I was between like two schools when I was taking my college and she was working for university of Wisconsin at the time. So I was debating Wisconsin or I was debating Arizona state. And literally the question was like, do I go sports management focus or do I go like wider business? And she just helped me through that process.

1:07:52And she's, you know, another biracial woman and I don't have a sister. So it was like one of those roles. I think she's just so cool. And I actually, I need to catch up with her if she sees this Sheridan, but you just need to go listen to her speak. I just think she's the most polished human being. Like she is killing it. It's the storm's first like person in this role, which I think is really cool. Um, but just go look her up. I just think she could do anything she wanted to, but she is killing the game and is definitely a role model of mine. So great answer. I love, I'm going to go follow her right now.

1:08:25I think she's, I haven't listened. She was just on a different podcast and I need to listen to it because even my mom was like, She's so good. Sheridan is so good. She is. Amazing. She's so beautiful and fun. Yeah. I love her. And this is good timing because like women's sports are hotter than ever right now. Yes. After the Olympics. Insane. Well, Taylor, thank you for coming back on the game. Such a pleasure to have you for the recap. I mean, I'm sure this will not be our last time. Congrats on your gorgeous bachelorette party. If you guys follow me on Instagram and look at all of her bachelorette content, it's gorgeous.

1:09:02And to FIFA to wedding. That's the path. Yes. Yeah. And yeah, follow along because she is now doing logistics for FIFA also coming to the Bay area. Sure is. Great. Thank you for having me. I appreciate it. I love chatting with Taylor one, because obviously she's fantastic, but I feel like I always learn something when we talk, whether that be about football or logistics or something think I was completely random, but she's such a pleasure. And I'm so grateful to have her be a friend of show. If you haven't already follow us on Instagram and Tik TOK at the game, the podcast I'm at Hey Victoria Henderson.

1:09:43If there is a woman that you want us to interview or amplify on the show, please send us a DM. If you want to join that March madness bracket for women's and men's NCAA March madness tournament, it's completely free and it's fun. We'll chat about it in the Substack Girls group chat. So make sure you head over to our socials. We will have the links there. Thanks so much for listening. I will talk to you next week where we interview Adriana from Black Girls Love Football. That's all for today. Love you. Bye.

From the publisher

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Taylor Gilmore is back — and she's got receipts. The Game's first-ever repeat guest returns to give us the full Super Bowl LIX debrief: what it was actually like to help orchestrate one of the biggest events in sports, from flipping traffic lanes to managing duffel-bag-toting autograph stalkers to oyster shucking at the Bay Area kickoff party. Taylor is the Director of Events and Partnerships for the Bay Area Host Committee, and yes — she's about to do it all again for the FIFA World Cup. If you haven't listened to her first appearance on The Game (Episode 16), go back and do that first, because this one picks right up where we left off. We also get into: how NFL scouting actually works (not what you think), why Victoria's Super Bowl week plans completely fell apart (in the best way), moving to Denver, Jordan Chiles on the gymnastics mat with nails, and how to finesse your way into the right rooms at Super Bowl LX in LA.


In This Episode

  • What Super Bowl week looks like from the inside — the logistics you never see 
  • Why the weather was the real MVP of Super Bowl LIX
  • Professional autograph stalkers, duffel bags, and all
  • The difference between a VIP event and a fan event (hint: it's the details)
  • How NFL scouting actually works — from area scout to national scout to the war room
  • Why Victoria's Super Bowl went sideways and why it was exactly right
  • Olivia Dean at the Uber One party, and why Victoria almost threw her phone
  • Moving to Denver, living with your best friend, and the blessings of being 31 and unmarried
  • Sheridan Blanford — the woman the world needs to know
  • Super Bowl LX in LA: how not to repeat Victoria's mistake


About Taylor Gilmore

Taylor Gilmore is the Director of Events and Partnerships for the Bay Area Super Bowl Host Committee, where she spent the better part of a year orchestrating Super Bowl LIX logistics — from credentials to concert experiences to making sure the talent actually got out of the airport. Up next: FIFA World Cup, also coming to the Bay Area. She's a former gymnast, a coach's kid who grew up living the NFL wife life before she actually lived it, and one of the most composed people in a fire drill you will ever meet. Follow her on Instagram for bachelorette content, event coverage, and a front-row view of major sporting events done right.

Episode 16 (Taylor's first appearance): https://open.spotify.com/episode/3rP36oOP9hDD8u9MG4VcYS?si=7509aa79a68e490d

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