In short
Morgan Riddle (Hot, Smart, Rich) explains how she built a tennis WAG/female-fandom brand into a multi-million-dollar income, then left a high-profile relationship to regain autonomy. She argues women should build “fuck you money” so their lifestyle doesn’t depend on a partner, and shares signs of outgrowing a relationship.
Guest backgrounds
Morgan Riddle is a former tennis WAG turned creator/investor. She previously worked a corporate nonprofit job, then quit and monetized TikTok/brand deals; she later ran social media for clients (e.g., a LA hair salon and a dermatologist). She now runs Hot, Smart, Rich and invests with a focus on long-term partnerships and (eventually) equity/generational wealth.
Key claims
Being financially independent prevents resentment and power-dynamic imbalance (“money isn’t his money”). A “golden cage” can feel like being trapped even if the relationship looks good publicly. She frames her exit as a “fuck yes/fuck no” decision, not fear of losing brand deals.
Notable examples
Her first brand deal paid about $75 for a Bloom Nutrition TikTok; she says income rose to seven figures by 2024. She cites a psychic’s line: “a golden cage is still a cage.” She describes moving to New York after the breakup and rebuilding routines (museums, adult ballet). She also mentions receiving death threats from sports bettors during a prior relationship.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIntroducing Morgan Riddle: The World's Best Ex-Girlfriend
3:04 to 4:14
Discussion about Morgan Riddle's background and her transition from a partner to a self-made entrepreneur.
“In case you missed it, you're allowed to be hot, smart, and rich.”
The Dual Life of a WAG: Glamour and Challenges
4:14 to 7:25
Morgan discusses the realities of being a 'WAG' and the emotional complexities involved.
“They say goodbye to each other in the morning.”
Finding Independence: The Journey to Financial Freedom
7:25 to 12:42
Morgan shares her journey from a corporate job to becoming financially independent through social media.
“You don't even really think of it as a business yet.”
Empowerment Through Financial Autonomy
12:42 to 14:01
Discussion on the importance of financial independence and how it affects personal relationships.
“without him when I was traveling on tour.”
The Importance of Financial Independence
14:01 to 16:44
Learn why having your own money is crucial for personal freedom in relationships.
“And that's in that article when it said like, would I just be moving back to Minnesota?”
Navigating the Challenges of Relationship Endings
16:45 to 20:52
Discover the emotional hurdles of ending a public relationship and finding personal happiness.
“And I think that's why I was so excited to have you on the show.”
Breaking Free from the Golden Cage
20:53 to 22:22
Explore the signs you might be stuck in a relationship that's not right for you.
“a public thing and people are always like, I just feel like I don't know.”
Breaking Free from the Golden Cage
24:24 to 24:47
Explore the signs you might be stuck in a relationship that's not right for you.
“get 15 % off Peak for life with my link.”
Breaking Free from the Golden Cage
24:48 to 25:44
Explore the signs you might be stuck in a relationship that's not right for you.
“When you finally find your thing, you want the whole world to know about that thing.”
The Role of Self-Reflection in Dating
25:53 to 28:01
Understand how self-reflection can guide your choices in relationships.
“It was like, it was a lot of stuff going on.”
Show all 29 chapters
Self-Discovery Through Relationships
28:01 to 30:28
Learn how relationships can influence personal growth and self-awareness.
“I would literally ask myself, like, did I feel confident when I was with him?”
Moving to New York After a Breakup
30:29 to 33:08
Explore the transformative power of moving to a new city post-breakup.
“But I already know that I will never regret it for a second.”
The Power of Non-Negotiables in Dating
33:09 to 36:19
Understand the importance of having clear standards and boundaries in relationships.
“like want their own financial freedom, want their businesses, want it all, which I believe you can have.”
Influence of Money on Relationships
36:20 to 39:04
Examine how financial status and social media impact personal relationships.
“So, I mean, yeah, it's an extensive list, but, like, I am so confident.”
Navigating Public Life and Personal Struggles
39:05 to 42:04
Learn how to cope with public scrutiny while managing personal challenges.
“I would still love to make content around tennis.”
Empowering Women Through Financial Freedom
42:04 to 44:02
Discover the importance of financial independence for women and the role of content creation in achieving it.
“what I even want to say and like what I actually think about all of it.”
Navigating Investment Fears
44:02 to 46:04
Morgan shares her journey with investing, fears rooted in poverty, and aspirations for community-focused investments.
“I, yeah, I, I want to have no, I want to get to a place where I can have like little, very, very respectful, nice Nepo babies that are raised really well.”
The Evolution of Personal Branding
46:04 to 48:04
Learn about the evolution of Morgan's personal brand and the significance of long-term partnerships in content creation.
“Alex Earl, obviously with what she's doing and then like Fia just raised with all of these creators.”
Leveraging Payment Rewards with Built
48:04 to 49:40
Understand how Built allows users to earn rewards on rent and mortgage payments and why acting on this is beneficial.
“Obviously, the great wealth transfer is happening, but also in status, like in that cultural currency that you're talking about.”
Leveraging Payment Rewards with Built
49:45 to 51:18
Understand how Built allows users to earn rewards on rent and mortgage payments and why acting on this is beneficial.
“And Built also has 45 ,000 restaurants, fitness studios, pharmacies, and other partners in their network.”
Women in Sports: Changing the Narrative
51:55 to 54:25
Discuss the importance of women in sports and how media is evolving to include female fans.
“This is a job for Indeed Sponsored Jobs.”
Building the 400 Club: A Community for Women
54:25 to 56:00
Discover how the 400 Club connects female athletes and creatives, fostering a community within sports.
“She's like, people pay us$100 ,000 to literally book their travel.”
Building a Community of Female Sports Fans
56:00 to 58:35
Learn how a community of women is transforming the sports fan experience.
“York, between fashion and sport and culture.”
The Value of Female Consumers in Sports
58:35 to 1:02:42
Discover the importance of addressing female consumers in sports marketing.
“Some like really popular sports bars in New York are like Rocco's and Duess.”
Desire for Purposeful Content
1:02:42 to 1:04:53
Explore the growing demand for content that resonates with women's experiences.
“and sponsorships and content that historically rights holders and brands have been leaving so much money on the table by ignoring.”
Morgan's Favorite New York Hangouts
1:04:53 to 1:07:29
Find out Morgan Riddle's favorite spots and drinks in New York.
“A lot of them are single and they were like, where is Morgan going out?”
Rapid Fire with Morgan Riddle
1:07:29 to 1:10:02
Enjoy a lighthearted rapid-fire segment revealing Morgan's preferences.
“But I have it set up through Bilt, so I get, like, rewards.”
Navigating Relationships with Morgan Riddle
1:10:02 to 1:11:57
Morgan shares thoughts on relationships, affirmations, and personal branding.
“And specifically because they had these like pork bun bao things at breakfast every single morning that I still think about.”
Navigating Relationships with Morgan Riddle
1:12:00 to 1:13:09
Morgan shares thoughts on relationships, affirmations, and personal branding.
“It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration block, or finally break down that long article you've had open for weeks.”
Transcript
Automatic transcript. May contain errors.0:00If you're starting a business, there are certain things that are so fun to think about. Y 'all know I love a mood board, so everything that relates to the creative, the name, the brand, the website, the vision board. But then there are the things that make you pause and ask, am I even doing this correctly or do I even want to be doing this? Like forming your business, getting the right documents, keeping your personal information private. This is where our sponsor, Northwest Registered Agent, is so helpful. They're a one-stop shop for founders who want to launch and legitimize their business without turning it into a giant admin spiral.
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1:33So good, so good, so good. New summer arrivals are at Nordstrom Rack Stores now. Get ready to save big with up to 60 % off brands like Rag & Bone, Levi's, Adidas, and Free People. Join the Nordiclub to unlock exclusive discounts, shop new arrivals first, and more. Plus, buy online and pick up at your favorite rack store for free. Great brands, great prices. that's why you wreck when you decided to obviously go off on your own and no longer the most powerful woman in men's tennis I think I still could be yeah okay wait talk to me about what are the signs that you've outgrown a relationship were there people in your life that told you to stay not a single one it ultimately came to the point of if I don't choose to do this I'm gonna end up paying for it did you have fear around if you break off this relationship all of this life that you have built can go away.
2:29Really, this is the first time that I'm publicly even, I'm still trying to process. I'm still figuring it out. Hi, angels. Did you know that subscribing to our channel is free? And it's the simplest way that you can support our show and help us grow. If you do this, we can bring you even more of the content and the guests that you love. All you have to do is just hit the subscribe button below. So please, if you wouldn't mind, subscribe to the channel and thank you.
3:04In case you missed it, you're allowed to be hot, smart, and rich. So let's get into it.
3:14Morgan Riddell, are you ready to get hot, smart, rich? I'm so ready. You have been named the most powerful woman in men's tennis to now the world's best ex-girlfriend, reportedly earning$1 million a year. For someone that's not familiar with Morgan Riddle, what would you tell them to get them to stay based on what we're going to talk about today? Ooh, if you are interested in fashion, sport, female fandom, if you want advice on a pivot, I think that's probably something that I'm pretty good at at this point. Okay, so you entered into sports as a WEG, which a lot of girls want to be a WEG. Can you describe what it is like to be a WAG?
3:55It's glamorous in a lot of ways, and it's also really unglamorous in a lot of ways. And I think any WAG would say this. It's a full-time job to be a partner of a professional athlete. It's highly emotional. You're tied to them and their career in a way that's not typical. You know, I think in everyday life, husband and wife both work a nine-to-five. They say goodbye to each other in the morning. They get home at night, and it's quite separate in a traditional role. And when you are the partner of an athlete, like you really are a part of the business. And it's so great and it's so fun and it's so hard in so many ways.
4:32So I give a lot of props to any woman who is a partner of an athlete because it's a lot. When you then two years in started deciding like, I need to create a business or like have a mission or have a why, what was that? I was working a corporate job. I left said corporate job and pretty much I think it was actually the same day I posted a get ready with me TikTok really just for fun. It was when I think this was in 2022 when like the get ready with me film style was sort of just picking up. And I'd always been super interested in fashion. And I was already getting dressed up for the matches because that was just super fun to me and made the whole experience more fun.
5:13So then I posted that initial video and it went viral overnight, started getting more traction, started doing more and more. And then it was a few months after that I made a like ATP tour explained in 90 seconds video that really sort of dumbed down the tennis tour. It was before the Netflix show came out. It was before tennis had the explosion that it's had in the US last couple of years. So I did this explainer video and it got so much attraction and attention and from the tennis community. And people really liked sort of the, I guess, behind the scenes aspect of the tricks that had never been shown or done before.
5:52And especially not by a partner. Was there ever a moment that you realized it was a true business, though? Like it wasn't just something fun that you were doing to like keep your brain stimulated as you're supporting a partner? My first ever brand deal that I did, I think Bloom Nutrition paid me like$75 for a TikTok. And I was like, hell yeah, I cannot believe I'm getting paid for this. $75, Morgan. $75 for a TikTok. Yep. And I took it and I was so excited about it. But I didn't really start making money until probably like a year in, I would say. So was there ever a period of time where you were on tour being a supportive partner that you weren't earning an income?
6:30Maybe a few weeks. It was very brief. It was between my corporate job. And when I quit my corporate job, I started posting TikToks, but then I got freelance clients. So I had like a hair salon in LA and like a dermatologist in LA that I would run their social media. And that was sort of my income that I got in that first year while I was between working corporate and actually making money from socials. And was that something inside of you where you felt that anxiety of like, I need to make my own money, even though it has only been a few weeks? Yeah. Yeah. It was stressful. And also, My corporate job before, I was working for a nonprofit.
7:03Like I wasn't rolling in money like from the way that I, I guess, am now. So I didn't have like a stack of savings. I never wanted my partner to like pay for my nails or pay for my hair or feel like I owed someone something in that sort of way. Like I still wanted to have my own like financial autonomy, I guess. So you're building this fandom. You don't even really think of it as a business yet. You're making$75 for a Bloom TikTok. where does it go from there because Forbes reported that your annual income was like between one and three million dollars at one point how do you go from making 75 dollars a TikTok to like bring in millions of dollars I mean I guess it was just really growing my audience I think also the amount of like press and attention that we were getting why tennis wags were getting in general brands started to like really pay attention and like I said brands were already investing so much money into tennis before that.
8:00And now there was this whole new set of eyes on tennis, like through social media and through the partners. But it was a slow build, I would say. And while you're doing that, like, are you still having to support your partner in the way where it's like a ton of time in that business, but you're now also being like, wait, what I'm doing is also a business. Like, where was your time and attention being focused? That was difficult. It was hard. The better he did, the better I did, you know, like the farther he got in tournaments, the more attention and publicity I would get, I guess. So it was really important for me to not only support his career for him because I wanted him to be the best that he absolutely could be and, you know, accomplish his dreams of being top 10, top five.
8:51But also I was like, this is an important business For me, I want to make money, want to be a dual income situation. And he was also very supportive of that, which was really great. At one point, you were named like the most powerful woman in men's tennis. What did that feel like? For me, it was more about like my audience and the girls that I was bringing in and like really creating a gateway into the sport. Because when I was first on tour, like I didn't know anything about tennis when I first started on it. The more I learned about it, the more I fell in love with it. the more I was watching matches that weren't his, the more I was paying attention to the players.
9:29And I was like, this is so, this is such like a, I guess it was a hobby. It was such a fun hobby. And I wanted more girls to be introduced to it because the age demographic for tennis was old. It was all, it was like 61 was like the average age of a tennis fan in 2019, I think. So it was really, that was, I think the biggest part of it for me was bringing in like that female audience. What I find so fascinating about you is just like you've balanced building a brand that was like tied to someone that you're no longer with as you're like getting your own financial freedom. And something that you said in an article recently that really stuck with me and I think is really important for people and women specifically to hear is like had you not done that, you would be living back in Minnesota because you wouldn't have the options that you have for yourself now.
10:19So for someone that's listening to this, like, that feels like, oh, well, you know, maybe this would be easier to be, like, my partner's girlfriend or wife and, like, not be working. Like, what would you say to that person? Oh, my God. It would have been so much easier. It would be easier. It would be easier in some ways. And it would be really difficult in some ways. I knew myself and I knew that in those couple weeks that I wasn't making money on tour, I think that I could see that I would start to resent him because I was doing so much for him and working so much for, not working so much for it, but like doing the laundry and like making sure he's up on time and, you know, like the things that you do in a partnership when you have a partner who's very, very busy and dealing with a lot.
11:04But for me, I just knew that I like needed something to focus on that was outside of him. And like, we weren't married. Like the money that he was making was not my money. I had no stake in it. I had no, you know, like nothing is a promise. And I knew that. So did you guys have conversations about that? There was early on in the relationship, there was one point where he was like, well you should just like quit your corporate job and I was like I'm gonna do that but I need to figure out something else to do and he's like well like I can just you know I can't handle things and I was like I don't think that's the right idea because I'd seen other partners on tour in that situation and you lose a sense of freedom I also think you lose a sense of like equilibrium in a relationship you know I had Amy Liu on the show and one of the most powerful things that she said was she was like, I didn't like her husband is the most amazing person, never judged where she was spending.
12:04But she felt like she had to justify going and getting a manicure because that's not something that he valued. Yeah. And she was like, that's when I realized like after doing and having our children, like I needed to go back to work because I even just wanted pocket money to not have to like justify my spending. When you started really coming into that financial freedom and being like, I don't have to justify things or I don't have to do certain things. Like, what did that feel like as a woman to be able to have that freedom in a relationship with someone who, if you hadn't have, would have a totally different power dynamic with you?
12:38Yeah. I mean, it was always really important to me to be independent. Like, I did so much without him when I was traveling on tour. I would go to museums. I would go out and go shopping. I'd go on girls trips all the time. I needed my own money to like go on a girls trip to Ibiza. Like I wasn't going to ask him to do that. And so if I wasn't making my own money, like what I have had all these amazing trips with friends, what I have been able to like give myself these experiences and never feel guilty about it for a second because it was my money. We talk a lot about fuck you money. And people often say like, what is that?
13:15And I'm like, honestly, I grew up with so many women around me that were controlled by money and had to have an allowance. And it's not to buy bags and trips and go on whatever. It's literally to be able to leave any room that you are no longer respected in and be able to walk away, which is honestly like why I just respect you so much. And like just the ability to like be able to provide for yourself. Did you have a number in your head that you were like, this is the number that I will feel safe and secure that like I can take care of myself and I don't need anybody else in my life. I wanted to get to a place that no matter what happened, my lifestyle would not change.
13:53I can still travel wherever I want. I have a beautiful apartment in New York. My life has not changed at all. And that's in that article when it said like, would I just be moving back to Minnesota? If I didn't have that money, like, that would be a really significant, very difficult lifestyle shift. And to choose to leave the relationship, like, just be honest, would have been much more difficult if that was my two options of moving back home at 28 years old. moving back in with my siblings and my mom, which I love my family. I adore them. I didn't want to do that. So that's when I say like having your own money that your lifestyle is not going to change whether or not you're in the relationship, I think is really important.
14:43And I think that a lot of women in these high profile relationships stay in it because their lifestyle would change so much if they don't have their own. I also have ended a relationship and engagement, actually. I actually have to tell you, I listened to you on Felix's podcast. I had a note that I would just like refer to just when I was going through it of like self-assurance, you know, and I have it in the note with like a link to like the timestamp of the podcast of like, I think it says like really good advice or something. So I have to say thank you for that. it was so helpful to listen to women like you to help encourage me to leave my relationship.
15:28I like literally have chills because I think, you know, it's funny. I recently just changed the bio on my Instagram. And when I think about like my life's purpose with Hot, Smart, Rich is like to help women build fuck you money. And it's a lot of like investing tips and like business acumen and like talking about the money side of things. But then when I actually like distilled down, like, what is like my life's purpose? Like, what do I feel like people come up to me on the street and say, it's usually like you tell me to never settle, like that it always gets better. And I think like me humanizing, you know, this life of like being this investor or whatever, when I left that relationship, I had like no fucking idea what I was going to do.
16:07I was literally like, okay, my ego is so bruised. I have to like publicly talk about this. I'm going I put all my stuff in storage, moved to Calabasas. My business is like starting to grow, but like there's like, it's not where it is today. And I think for people to see me like very happily married, build this amazing business, like it is the proof that if you are in that type of a situation where you feel like, oh God, this is not it. But like, I am so scared to get off of this hamster wheel because I don't know what is out there for me. I think I am living proof. And I think you are living proof that like it gets better.
16:44Yeah. And like it is so much better not to stay in something that is not for you. And I think that's why I was so excited to have you on the show. Not because of what you've built only as someone that's really built the strongest personal brand and made millions of dollars as a wag. But like, I think what I was so curious to really dig into was like, was there that fear that if you break off this relationship, like all of this life that you have built can go away? A hundred percent. A hundred percent. Yeah. I mean, how could I not really? And I think it was so hard because I have thick skin and I try to not let what people say, either positive or negative, like really penetrate, like how I think about myself and think about my life.
17:30But I think that so many wags and like women in high profile relationships really live in this like prison of public perception. And that doesn't go away when you're out of the relationship. But for years and years and years, I've had so many people come to me from every angle of like, you have the dream life. Like everyone wants to be a tennis wag. Everyone wants to be traveling the world. Like, oh, like the luxury of this. Like you live like the most incredible life. And I was hearing that. And I was so sad. And I was so not happy, but I felt so guilty because I had so many people like telling me that I was living the dream life.
18:09When I was leaving, I was like, is this the best it's going to get? Because that's what everyone was telling me for years and years and years. And ultimately came to the point of like, if I don't choose to do this, I'm going to I'm going to end up like paying for it in a lot of ways. When you decided, like, I can't do this, talk to me about, like, the money side of being, like, all these brand deals are based on me being, like, building this persona and fandom. And, like, were you nervous about that part going away necessarily? Yeah, I think that people think that I care more about social media and money than I actually do.
18:53what really was important to me was just like being happy and living my life the way that I wanted to live. I wanted to be with my friends. I wanted to get back into routine. So of course, it crossed my mind and I had meetings with my team of like, you know, these big brain deals that I get for US Open, like that's not going to happen. We're going to have to pivot. But I was, that was not ever really a factor in my actual decision making. Like, of course, it crossed my mind. Of course, I was like, you know, am I going to fall off? Am I going to become irrelevant? Our brand's not going to want to work with me anymore.
19:26But that was never when I like really like brought it down to like, am I going to stay in this? Like, is this what I really want? Like that was not a factor into it. If someone's listening to this, that like might be going through that same decision, right? How would you tell someone that are the signs that you've outgrown in a relationship. I think for me, it really was that thing in the back of my mind that I just like, I just knew it wasn't my life. But like, I almost felt like I was like, observing my life in a way that I wasn't like truly living in it. Like I felt like, I felt like sometimes the world was like spinning around me.
20:05And I would always try to like, reach out and grasp and feel like myself and like feel at home in my own body and like in my own life. And I think for the last probably year and a half, I just couldn't feel that. And every time I would like step out of this, I went to a psychic and she said to me something that I was just like, oh my God, she was like a golden cage is still a cage. And I feel like over the last year and a half before I ended it, I would sort of like sometimes I would like step out of the cage and then somehow I would just always end up back in. I don't know if that makes sense.
20:43But it didn't feel I didn't feel like I was living my life. It makes sense to me because I've been there. I think what I get this question and I'm sure you will now, too, because you've ended such a public thing and people are always like, I just feel like I don't know. And I'm trying to like have a sign. And my answer is kind of similar to yours where it's like you just have a feeling. And I said this on Felix's podcast. It's a fuck yes or it is a fuck no. But I think what I have to give you so much kudos for is like I didn't have to make the decision of like my livelihood being tied to a person or at least that's what I thought.
21:23And I think that like it takes so much courage and like risk taking to step off of that hamster wheel and be like, I'm going to go and do something different. For someone that feels that way, whether it's like a job or a partner or something that's like it's the golden handcuffs and it might be a golden cage in your scenario. Like what are the things that you did even? Like, obviously, you said that you just went to a psychic. But, like, what are the experiences or things that you went through to be like, I'm either going to cut off these handcuffs or I'm going to get out of this cage and, like, find this right decision for me?
22:02Talking to people in my life, talking to my best friend, talking to my mom, talking to my therapist. Unfortunately, talking to psychics sometimes because that's just the type of person that I am. It was just kind of one day I woke up and I just knew. It was not long ago that Katie and I first started Hot Smart Rich. And it was literally the two of us for so long. But as we've grown our team and our business, our old tools just couldn't keep up, especially on the commercial side of the business. However, we recently switched to our sponsor, PipeDrive. It's an intelligent CRM platform and super simple to use.
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25:37Eligible students get a year of Microsoft 365 Premium and a year of Xbox Game Pass Ultimate with a custom color Xbox wireless controller. Learn more at windows.com slash student offer. While supplies last, ends June 30th. Terms at aka.ms slash college PC. Were there people in your life that told you to stay? Not a single one. how long had people in your life told you like morgan this you needed to make a change no one really it wasn't like that it was like wimbledon 2025 alexa who was at your wedding came to wimbledon with me one day she brought her friend alex and her and i like spent spent the day together and she mentioned to me afterwards she's like are you okay she was like where's Morgan like you're so like are you okay like you seem really off and like it genuinely was just because on a day-to-day basis I just was like not myself because I felt like I was living this I was on the hamster wheel you know and it was very obvious to my friends and I so I also am very private like I didn't there was maybe three people in my life who I told about like what was going on my best friend my mom my therapist like I kept things really close to the chest not only because I knew that things could get out and get public but also I still cared about him and respected him and like I think when you're in a relationship like you should stay in the box of your relationship like I never wanted to not be a united front as long as I was in it so no one really knew what was going on but people were bringing up like what's going on with you and it was they didn't know it was about the relationship or whatever which it wasn't entirely.
27:20It was like, it was a lot of stuff going on. But like hearing that from friends of like, where's Morgan? Can I give you the best piece of the dating advice as you go into being single Morgan and single Max? Sure. Because that was the exact same advice that I got from my friends when I was with my ex-fiance. They were like, where are you? Like, what's going on with you? Like, regardless of this relationship, like you are not the same bright light that you once were. And when I started dating my husband, I saw all this dating advice on TikTok that was like, don't ask if he likes you, ask if you like him.
27:53And I was like, no, you need to ask whether you like yourself with that person because you only have yourself for the rest of your life. And so literally I could show you journals when I was dating my husband and we would be traveling together. I would literally ask myself, like, did I feel confident when I was with him? Did I laugh a lot this date? Did I feel like I had to like exaggerate who I was or like almost dumbed down that I'm kind of a nerd and like that I like these different types of nerdy activities. And all of the questions were all about myself. And it had literally nothing to do with my husband.
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28:25And after because I was dating a few people at the beginning and after I would look back at my journal pages and I was like, hmm, my husband who I initially said no to dating is like the best version of myself is being brought out. Yeah. And to this day, it's like I don't love my husband for who he is. Of course I do. But I love myself when I'm with him. Like I am the best version of myself. And I think that's what's hard about, and there's a lot of women listening to this. This is the number one thing that I get. They're like, there's nothing wrong with him. He didn't do something to me, but like, I don't feel good in this relationship.
29:01So from someone who just recently stepped off the hamster wheel yeah how did it feel so good it's sad it's not I mean obviously like I spent weeks in bed like crying devastated like it was it was the most heartbreaking like horrible thing I've ever gone through like I loved him I still I'll always love him but I now have had so many friends and like my manager say like I've never seen you like smile this much before. Like I'm just, I'm doing what I want to do. I'm spending time around people who love and support me. I started taking adult ballet classes. I'm like going to museums in the city. Like I'm doing, I'm doing things that make me feel like me and like really like learning more about myself and coming back into myself.
29:47And I think what I would say is like, there's always, no matter what you think, like there's always a better life. There's always a better partner. There's always a better you that is coming, even if everything seems to be. I mean, literally in the same 10 days, I ended a six year relationship, moved across the country and launched a business, which I think are statistically the three most stressful things in life that you can go through. Like I wasn't sleeping. I wasn't eating. Like it was it was absolutely horrific. And then I'm like posting on Instagram like, you know, but you get through it, you get through it and you come out on the other side of it.
30:25And I think I'm still going through it. Like, it is very fresh. But I already know that I will never regret it for a second. How long did it take from, like, when we saw the single maxing post of, like, the world's best – what is it? World's best ex-girlfriend? Yeah. From, like, when you decided you guys broke up. Like, how long did it take for you to tell the public? It actually got like leaked to some like it was like some random like old like tennis podcaster. And I'm like, how the hell does this guy? I was so it was so bizarre. But that that went like public and then the rumors, the rumor mill like started.
31:05It was so new. We hadn't even told our families yet. And then it got posted on Twitter. And like that's just a perfect example of like how difficult it is to be in a very public relationship like that. is that like your shit will get aired out before you even like my dad didn't know you know so and i had to call my dad because he was like what's going on here you know that sucks so you decided to move to new york yeah what is it about new york that you would tell every single girl that it's the place to go if you're going through a breakup oh my god well here's one of my mottos is i've never seen a girl's life get worse after a breakup and that is especially so if you move to New York.
31:44Like it's just, I don't know. I knew, I knew that if I stayed in LA after the breakup, like I just would not be able to come into myself like the way that I have in New York. I think the energy, the people there, even the last 10 days in New York have been some of the best 10 days of my life between I got to go to a world cup game, the Knicks game, the night I've never seen New York city like that in my entire life. And I don't think I ever will again. Like it was just the most magical thing. And there's no other city in the world that I think like has that magic that I feel like I'm living alone for the first time in my entire life.
32:22I never have had my own space. And now I have my own apartment. My friends call it the Barbie dream house because it's pink and it's the most like girly girl apartment that you've ever seen. There's like animal print rugs everywhere. So I've really gotten to make a home and make a home that like feels like me and really is like an extension of who I am. And that's been very healing to have a home of my own that maybe I thought I never would have. I really, I feel like you're living my life. But I was in LA three years ago. And I remember just having this beautiful apartment and just being like, it's so mine.
33:00And I think that like, this is why stories like this, although it is like a little different work, we'll get into your business stuff in a bit, but like, I do feel like women today, especially ambitious women that like want their own financial freedom, want their businesses, want it all, which I believe you can have. And I think I am living proof that you can really have it all. They hear this, like dating sucks and like, it's so hard. And these men aren't good enough for us. And I'm so curious because I did not have that experience. Like I loved being single. I thought it was such an amazing growth opportunity, just like entrepreneurship.
33:39It's almost like a self-discovery experience where you learn things about yourself. Yeah. So for you as someone who hasn't been single in six years, like what is it like being single today? I mean, I love dating. Like I always enjoyed going on first dates. I like meeting people. I like talking to people. I'm like, I've never had a bad date before because it's like a talk show and like you just talk about yourself. I mentioned in the article that went up a couple weeks ago that I have a 33 point non-negotiables list, which I've gotten a lot of flack for online of people are like, OK, she's going to be single forever, you know, like loser guys.
34:13But I I'm so sure that I like being alone. I enjoy being alone that unless someone literally checks off every single box and is not making my life so significantly better, I just wouldn't do it. And I know I'm so confident in myself now because I can leave what ultimately was a great relationship because I just wanted better for myself that I trust myself not to go down same patterns that I've done in previous relationship and like throughout my life. I love the 33 non-negotiables list. I think every girl should make a non-negotiables list. What are the three most important to you on that list?
34:59I would say like emotional intimacy. Like I really want someone who I can like talk about my feelings with and like they're open about their feelings. And also I want to say that this list is not curated because it's the opposite of my last relationship. Like something on the list is like no gambling or sports betting. But that comes from the fact that when I was dating my last partner, I would get so many death threats and horrific messages from sports betters. Like I truly think sports betters are like low, low, like scum of the earth because I've gotten such hateful things from them. I think someone who is not going to be, I mean, at this point, like intimidated by me and like my money.
35:39Like I don't, there's not a lot of single men in New York under the age of 30 who are making more money than me right now. And so I think that there's going to be some pretty serious, I don't know, due diligence and like figuring out like, is this guy going to be intimidated? Like, what's his potential? Like, does he see my potential? Does he support my potential? Is going to be really important. I think just aligned like values, political values, how they care about like their friends and family, how they care about my friends and family is really important to me. Like my girlfriends are so important to me.
36:15My gay best friend Colton is so important to me. They have to get past Colton first before they can get to me. So, I mean, yeah, it's an extensive list, but, like, I am so confident. Unless a guy literally checks every single box, like, I'm just not going to do it. When you were growing up, what was money like for you? I've actually never talked about this before because I've never, like, been asked. But I was primarily raised by a single mom. When she was pregnant with me, she was working at McDonald's. So, like, I came from nothing. My first crib was a laundry basket. and I think a lot of people have assumptions of like influence a lot of influencers do grow up in wealth and that's why they're able to have that career and like go straight into influencing and like maybe not go to school or go into influencing right after school is because they have that support system and they have that backup option and I think one of the reasons I've always been so ambitious is because I knew I didn't have that so I mean from the time I was like 13 years old, I started working.
37:14My first job was at the nut stand at the Minnesota State Fair where I'd work like 12 hours a day because I wanted to get like clothes for school or whatever. But yeah, my mom had me when she was really young. And now she's wildly successful, like C-suite at a media company. So throughout the trajectory of my life, like I've gotten to see her be like a fucking boss and just like work her way up the corporate ladder. That's been like really incredible for me. But yeah, there was times like when I was younger where we didn't have money. Like I never had that. So I always knew that I wanted, my goal in life was to get to a point where I never had to like have those sort of stresses.
37:54Did any of your relationships change when you started coming into money? It can even be friends. It could be people that were like part of your partner's life. Like I think that it's such an interesting question to ask because I've also seen this with a lot of founders when they like build this business and people think like, oh, they have all this money now. The relationships in their life change quite significantly. For me, I don't think it was about money. I think it was more about like the social currency and like followers. And when I was still working in corporate, when I first moved to LA, I had girlfriends who were in social media who had like millions and millions of followers who would always like talk about it of like, you need to be careful, like don't trust people in LA.
38:35And I was like, that's such a weird thing to think, to like be like cautious around people. And that was so naive of me because now I've gotten to see firsthand like some girls I've had in my life have done some weird shit. And I think it's it goes back to like social media and the bizarreness of like the currency of it. I don't think that money has ever really affected it. And I think part of that is like I am like so generous with my friends one thing that I would say is like it's lonely at the top if you don't send the elevator back down I've never heard that yeah so I was like my my biggest goal in life is that like everyone in my life and everyone who I love and everyone who's close to me is like on the up and up with me and I'll do everything to try to get them there when you decided to obviously go off on your own and just be Morgan Riddle no longer like the most powerful woman in men's tennis.
39:34I think I still could be. Yeah. Okay. Wait, explain that. I still am going to go to tournaments. I would still love to make content around tennis. I already have deals for US Open. Like I'm going to US Open. It's not like I'm like a race from that world. Obviously I'm going to enter into it in a different way, but I've had a lot of girls like reach out and be like, please like don't leave the tennis world. We still want this sort of like content and commentary around it. So I'm still going to be there just in a different way. I'm not like in tennis because of that. You know, like him and I are still friends.
40:06I also saw a lot of people. There was like a little girl who made a TikTok this morning being like, I just really want Morgan Riddle to bring back her vlogs. Like, where is YouTube? I know. Where is YouTube, Morgan? I'm dying to get back on YouTube. Like I, when I first started YouTube, I was posting every single week. It was my favorite platform. I, to this day do not think that I would have the the the business like the following that I do because if someone's gonna sit and like listen to you on YouTube for like 20 minutes a week like that creates a connection with your audience I stopped posting on YouTube mostly because whenever I was on that platform like I really was like showing up as myself and I think I felt so not like myself the last year and a half that every time I would like pull out the camera and like start talking and like I'm doing this I'm doing this this is how I'm feeling I'm like none of this is true like I can't but what I was going through at the time I couldn't speak about publicly so I I think there's so many influencers who can like put on a face and like pull out the camera and like do their thing no matter what they're going through and I was just not one of those people who could like put on a mask for it so I just kind of like stopped YouTube and did stopped to being consistent on it because I just felt like a liar.
41:26And then now I have the pressure of like, I feel like my first YouTube video, I'm going to have to address like what's going on. And I haven't necessarily felt ready to do that. Like I haven't like spoken directly to like my girls about it yet. And I don't even know what I want to say or like how to say it while I'm still going through it. I, when I do talk about like what's going on, I want it to be like helpful and valuable. And so I want to get to the place where I can like fully come out on the other side and be like, okay, this is it. This is what I've learned. This is what happened. I mean, like, really, this is the first time that I'm like publicly even I'm still like trying to process what I even want to say and like what I actually think about all of it.
42:08But I'm still I'm still figuring it out. Honestly, thank you. I think like, like I said, it's been so hard to figure out like exactly what I want the impact of Hot Smart Rich to be because it was so focused on business and like investing. And I think that's like a huge part of genuinely what brings me joy. But if I really distill down and I was talking to a partner that, you know, spends six figures with HSR and she's a woman executive and she was like, what is it that like fuels you? And I said, honestly, it is the fact that I want every single woman to be able to have fuck you money to leave any room that they are no longer respected in.
42:44And like, I think in our society, we do glamorize like the Hermes unboxings and the trips out and like the lifestyle that like, of course, I would be lying if I said I didn't want to live that and do live that. But it really distills down to that. Like, I want women to be able to have that financial freedom and like live out their best life in every single thing that they're doing. I think a huge way that women are able to do that, especially when you do have a complicated life partner and maybe your next boyfriend will be a finance bro and it'll be a crazy cycle of life for him too. Content creation is the ability for women to be able to do that no matter the situation that they're in.
43:31And I think a huge trend is going to be creators that build generational wealth through investing, through equity ownership. Where is your attention in terms of like going from the brand deals to now moving into this like equity ownership so that you have these opportunities to make generational wealth? I mean, I think starting in business is a really big part of it. I started investing pretty much as soon as I started making seven figures. My dream in life is to have Nepo babies. I don't say that. Which you are saying. What? Are saying, I'll give you a sticker. It's future Nepo baby parent. Oh, I need one.
44:08That's literally on our t-shirts. Wait, I will give you one. Okay. I, yeah, I, I want to have no, I want to get to a place where I can have like little, very, very respectful, nice Nepo babies that are raised really well. Obviously I care about money, but I've always been way more intrinsically motivated. Like I think how you were saying, like your goal is to get women to a place where they're making fuck you money and then they can have this autonomy to be able to choose the life that they want to live and the life that they want to have and I have a note or a photo album in my phone that has screenshots of messages that girls have sent me over the years and whenever I'm feeling not super confident about like my content or like the work I'm doing or like feeling like I'm like being shitty at Instagram or whatever I always go back and refer to this album and be like okay like even if even if you made one of these girls lives better you taught one of them something or you encouraged one girl to like leave the relationship she didn't want to be in like all of that is worth the work that you're doing so I do as much as I think like building the generational wealth is important.
45:22I think being able to have girls learn from my life experiences is always going to be the thing that drives me the most. Let's talk a little bit about angel investing. Okay. Have you done it yet? Nope. Have you been approached to do it yet? Yes. Why have you not done it? I think that I still have some financial fear because I know what it's like to be so poor. I'm talking about childhood. I'm talking about I don't think there was ever a time in college where I had more than$200 in my bank account. And like, I know what that feels like. And so I think I still have a little bit of that fear in the back of my mind.
45:58So I've been a very, very, very safe investor up until this point. Have you seen this trend though of like Alex Earl, obviously with what she's doing and then like Fia just raised with all of these creators. Has there been a category or a company that you've gotten close with and you're like, I could get behind something like this? What I would love to do is like invest in like a sports team or a new league or something. I've been approached about like pickleball and paddle leagues and stuff and nothing's really sparked my interest. But I think if someone approached me about like starting like a women's sports team or like something like that, that's probably what I would be more interested in and aligned with.
46:37But products have never really been, like I'm not the type who's like linking products all day on my stories. I think it's going to be something that's more community, female fandom, sport, female engagement focused. Okay. So if you don't like a ton of products, one of the things I was fascinated by when I was doing some research on you was Google. I had Google, like, what do people search about this person? And a lot of people were like, how does Morgan Riddle make money? By the way, the same as search for me. It's like, how does Maggie Sellers-Rame make money? So if you don't like a ton of products, where does most of the revenue come from for the personal brand?
47:10Personal brand is like brand deals and sponsorships. And something that my team has really worked towards is I have like very long term partnerships. Right now I have two like year long partnerships that honestly I wouldn't have to do any other brand deals outside of them because they're with like really, really amazing partners. I do like multiple like deals and posts and event appearances for them. So those are kind of what I focus on. And I encourage other like content creators to try to get those long term like partnerships and brands that you really like establish a relationship with. So if we go through the different iterations, like 2023, 2024, 2025, 2026, where has it roughly landed for you in terms of like the big growth spikes?
47:53I think 2024 was really my biggest, like that's when I started making seven figures a year. And yeah, it's just continued to grow since then. But it was like it was like my I think I was making maybe 60k at my non-profit job which I was so happy to do because I loved the work so much and then yeah it jumped from like 60k to seven figures and maybe a year and a half does that like isn't that just crazy to think about this is what I'm talking about with content creators having this unique ability like I truly feel like we are in this era of like women having more influence and more power and more status in society, not only from the money.
48:40Obviously, the great wealth transfer is happening, but also in status, like in that cultural currency that you're talking about. That power dynamic is so needed. We still live in the patriarchy. And I think that you are so you really stand up for what you believe in and you do put things on the line. Where does that come from? I'm always the person that will like say the thing that like other people won't say. And I think that's where I get honestly a lot of my confidence from is because I really try to like stand true about the things that I care about. And like, you know, I started posting political things pretty much from the get go.
49:18And I always got hate and I'll lose every time I post something political, I'll lose thousands of followers. And I'm absolutely a-okay with that. Every now and then I hear something and my reaction is pure shock. Wait, people aren't already doing this? If you make a rent or a mortgage payment every single month and there's a way for you to get rewards back for that payment, why would you not be doing that? Our sponsor, Built, lets you earn points on rent and mortgage payments to use towards flights, hotels, lift rides, and amazon.com purchases. And Built also has 45 ,000 restaurants, fitness studios, pharmacies, and other partners in their network.
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50:31For me, that's Lululemon. And they've just become a sponsor of Hot Smart Rich. Sometimes I wonder if I love it so much because we're both Canadian. But really, I know it's because their styles are consistently so flattering and comfortable. This top in particular, their FlowEye Tank is one of those pieces that's actually perfect for LA because it's lightweight and buttery soft, but also minimal and sleek. It's why racerback shape also gives me a lot of movement when I'm doing low impact workouts. And because it has added lycra fibers, it stretches easily, but also holds its shape over time. And that can be said about any of my Lululemon clothing.
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53:11The craziest stuff that I've even seen is like 46 billion minutes of women's sports were consumed in the U.S. alone in 2025. And even in male-dominated sports, like F1 went from 8 % of female viewers in 2017 to now it's 42 % in 2025. This is a moment for women in sports, both in the male-dominated sports and for female sports. You obviously saw this very early and you decided to co-found a business in it. What did you see that people are now just starting to catch up to? I mean, from doing content in sport and seeing the interest in the community that you can build through it in maybe a place that I think before, like, female fans didn't necessarily feel welcome in.
53:59But now between media, I mean, like, Challengers was huge for tennis. drive to survive was huge for F1. Now, hockey between heated rivalry and off campus. Like, I think that pop culture and media and brands investing in the sport like have just continued to grow and blossom with it. And I really fell in love with like that aspect of it and the community aspect of it and being able to work towards a goal of making sports some a place that like women feel valued in and seen in and are I mean what we're working towards is that they're not going to be like an afterthought in the world of like sport and marketing and that teams and leagues are really seeing the value of female fandom and so that's what 400 club is is really the bridge between female fandom and commercial opportunity okay because I was in my next question like when Olivia from travel with Olivia was on the show I was like you have these hilarious skits of like billionaires yelling at you, but like, what is the business that you actually run?
55:05And she described it like so well. She's like, people pay us$100 ,000 to literally book their travel. They have to spend over a million dollars. And I was like, I get it. With the 400 Club, how are you guys currently making money? Yeah. So I met Cherry, my co-founder. She's based in London two years ago at a, like it was a tennis exhibition event in London. We stayed in contact, but she started the 400 Club in London, sort of as like a members club that was female athletes, female founders, and creatives that she was bringing together on the platform of sports. So whether that's like VIP boxes or exclusive dinners, and that really snowballed into something so much bigger.
55:46So she reached out to me at the end of 2025 because we stayed in contact. And she was like, I really want to bring this to the US. Like it's become so much more. You're the only person that I can think to do this with because U.S. right now is really just like the culture of, and I think especially New York, between fashion and sport and culture. So now we are growing this community of women, mostly between the ages of 18 and 30, who want to be involved in sport and who want to have these community events and want to be a part of something that traditionally, you know, these rights holders and teams and leagues have not necessarily, I don't want to, I don't want to say like catered to, but have really like paid attention to the value of them.
56:33So now we've created this sort of closed loop commercial engine of we have this community of girls and then we work with rights holders and different teams and leagues to sort of build out their female fan strategy. So we did the first female fan strategy for F1 for the Williams team. We've worked with Chelsea FC, with Nike, with Apple. And we pull the data from this community of girls that we have about what they want, whether it's community events or merch or really like what they're looking for and like being like a female sports fan and bring that into the strategy for the team. So I'm a huge sports fan and I grew up like playing sports.
57:15And it's funny because my husband, like our dream Sunday during NFL is like legitimately watching NFL. Like we watch almost every single game of U.S. soccer. And he's like, oh, you're like the first woman who like genuinely I've dated that like loves sports almost as much as I do, if not maybe even a little bit more. But I always still feel like that when I meet a guy and they're like maybe a friend of my husband's and I like try to share like how much I love sports, it's almost like they think I'm doing it. perform to like performatively do you feel that i mean yeah like if you go to it's so i mean it comes back to like the stereotypical like name three players sort of thing yeah and i think that something that i've always stood by with especially with tennis is like you can experience sports in any way that you want to i loved to dress up for matches and like come my little dresses and come whatever people would be like well do you think that's like really important for going to matches i'm like no like if you're a girl and you want to come in in a t-shirt and shorts and sneakers and just go and watch the match like do that too but if it's more fun to dress up and like experience the sport in a different way and like not know the names of players that's fine too like it can be like a welcoming space for everybody and yeah i mean it's frustrating and i think that was a big thing about 400 club is like right now if you want to go to watch live sports.
58:43Some like really popular sports bars in New York are like Rocco's and Duess. Like you're going in there, you're getting beer spilled on you. Everything smells like chicken fingers. So we kind of wanted to create a place where people or women can come and experience the sport in sort of a different way. So we hosted the first official F1 sponsored watch party for the Miami Grand Prix. We had 150 girls in London come to Soho House and we didn't even say like you know wear this or like rep your favorite team they all showed up in like the ferrari jackets and like the orange pants for mclaren and a lot of them came alone and they just wanted to come and have a space to watch this sport that they really really loved with other girls and feel comfortable and feel safe and experience it in a different way than traditionally you go and experience live sporting events what makes me laugh is i'm like these men think it's performative, but I'm like, we are the same level of like competition and like drive and ambition.
59:44And I think the world is just waking up to that. And this goes back to what I was even trying to say before of like, what are those leagues that like lend themselves to like the female consumer better than others? So from your perspective, having like hosted walk parties or like been with the Knicks, like watching even just the streets of New York, being on the ATP tour, like what leagues are the most inviting for a female consumer that's listening right now that's like, I don't really like sports, but I love what they're talking about. And I would love to watch a game with like Maggie and Morgan.
1:00:14What's the most inviting for them? I mean, I think the two rights holders that are doing the best job at that are the WNBA and the PWHL, the Women's Hockey League. My family in Minnesota are big, big hockey fans. They have season tickets to the PWHL team in Minnesota go to every single game like the the split is 50 50 and between the the team and like the social team that they have there like they're just doing such a good job I went to the New York Liberty game this past Sunday and it was super like family friendly female friendly like that just still is a sponsor there are teams and leagues that are catching up and they're ones that established from the start, like we are here for female fans and they're not going to be an afterthought.
1:01:03They're actually going to be, I would say, the priority. Like even for our own data, when we post something in a dump and it has something to do with female in sports, it is the highest performing post. Really? Yeah. Interesting. So even like when we did consumer trends, this is like a few weeks ago, we posted that like 98 % of females in C executive roles are former athletes. That was the most shared post. Interesting. Even like looking at the data very quickly from Lainey's episode recently, like for sure the most shared post, all of it has to do with either the Knicks or like executives being former athletes.
1:01:37Yeah. How genius was that Knicks sponsorship that she did? I mean, but it makes sense. And I think this is, again, going back to like women watching sports is not performative. Like whatever reason that brought you to the arena, like 40 % of the arena is a female consumer and not one person is speaking about that, speaking to that person. And I even feel that as someone who like genuinely loves the game, grew up going to the Leafs, the Raptors, even actually every single MLB Blue Jays, we would like run the bases on Sundays. Like literally I went to every single game as I was growing up. And I never had even thought about it, that like no marketing in the stadium was directed towards me.
1:02:15Yeah. And then when it seems so obvious now that Laney should have made that decision and you're like, but it was not the norm. So like it wasn't obvious. I mean, that's what Cherry and I are like talking about these brands and right holders is that when we talk about like the commercial opportunity of female fandom, it's really the gap between this massive, highly engaged audience, like real, real audience and the events and partnerships and sponsorships and content that historically rights holders and brands have been leaving so much money on the table by ignoring. And so we really are trying to sort of bridge that gap and be like, okay, here's the female audience.
1:02:57This is why they matter. This is what we can do to like work and build with them and monetize with it. I live my life with data and science and hypothesis. Yeah. And one of my hypothesis right now is like women want financial freedom and they want these types of conversations. But sometimes it's so much easier for the female consumer that's scrolling TikTok to like watch a video about like fashion or beauty and not necessarily like the things that will actually empower their lives to be a better version of themselves from your data from like watching your YouTubes or your videos or like things that you post yeah what is your audience telling you like they are just obsessed with watching and consuming right now I think content that has purpose behind it and I don't think it's necessarily I mean like the niches is highly personal.
1:03:46But when I talk about like I just did a video about the this New York Times article that went up that was about, you know, women and dating and the dating experience. And I was stating how much I disagreed with like the hypothesis of this article and why it was so important that things like this are not like published. And that's not what we're, you know, out into the world and saying to women. And I think that because there's not a lot of mainstream lifestyle creators that get into like the grit of that and like the issues with the patriarchy and like talk so openly about money the way that you do that when we do, like people really care about that.
1:04:31And they're like, this is what we need to be talking about. That being said, I also love to watch fashion videos on TikTok and like, you know, do that sort of thing, shut off my brain sometimes. But I think that people are really like yearning for meaning and purpose behind content and like education and like talking about real things. Okay, my team would kill me if I didn't ask this stuff. Okay. A lot of them are single and they were like, where is Morgan going out? Where is she spending her time? Where's her favorite drink? And what is it? I hate myself because I go to like the same five places in New York.
1:05:09I've been going to the members clubs a lot, like Zero Bond and Shea Margot, because that's where my friends tend to go. But I do love a sports bar. I went to watch the next game that Rocco's yesterday's one for one are like my favorite sports bars in New York right now. Like just such a fun place to go with your girlfriends. I am pretty much beholden to a dirty martini. Grey Goose, dirty martini, blue cheese olives is like my go-to and then the other drink that I would hire are you a tequila girl yeah you like tequila yeah okay so me and my best friend Sophie started drinking this maybe like a year ago and it's the best thing ever it's a blanco tequila shaken with lime juice served up in a martini glass and there's something about like the acidity of the lime juice that just like takes out the tequila like the I don't know like a the shocking yeah I'm gonna be doing that all the summer in Europe because I'm an Aperol Spritz girl.
1:06:03Oh, yeah. And then the hangover is not amazing. Yeah. Would you ever do a sober date in New York? Yeah, maybe. Like as long as there's like an activity or something to do, you know, like I would like go to like a museum. I love a movie date. I love going to the movies when I was picking my the place that I wanted to live in New York. Like one of the top things was like, OK, elevator, doorman, movie theater, walking distance because I love, love, love going to the movies. I'll go to the movies at like 10 a.m. on a Tuesday by myself if I just like need a mental break. So I'll go on, I'd go on a sober movie date.
1:06:36But I also like the fancy movie theaters where they serve martinis. Like I pick. I love I pick. Love it. Okay, Morgan Riddle, we're going to do some rapid fire. Okay. Okay, what's the most recent thing you just put on your credit card? It actually was a water at the airport. Which one? I got Smart Water. Are you obsessed with this Lunan water bottle that everyone's drinking? I did get sent to NPR and it's great. And Loon is also my state bird in Minnesota. So I feel very emotionally attached to them. Yeah, I like it. I mean, I know glass water bottles are like what you're supposed to be drinking out of.
1:07:07I actually do think that the water tastes a lot better. Does it? I actually do. And my husband, the one thing that I think is so funny about him is he's so value-oriented. Like, for him, the idea of buying a water bottle expensive as Lunen, he almost, like, rolled his eyes. Yeah. He tried the water, and he was like, Maggie, this is such a better water. We have to order Lunen for the house. What is the last most expensive thing you put on your credit card? My rent. But I have it set up through Bilt, so I get, like, rewards. I was going to say, so Built, I've been a partner for like three years.
1:07:39I was part of the original, like the original originals program. And when they explained it to me, I was like, why would people not do this? It is the smartest thing to make money back on your rent. What could you buy with your rent money if you didn't have to pay rent every single month? A Chanel medium flap. Love that for you. Yeah. Okay, you can only attend one for the rest of your life. F1 or ATP? Well, now I'll say F1. I've done I've done I've gone to a lot of tennis matches. So you're in the F1 train. Yeah, I like it. I mean, have you been to a race before? Yeah, I love it. So fun. You can only pick one for the rest of your life.
1:08:15An Olympics game or World Cup game? Olympics. I did just go to my first World Cup match, which was incredible. I saw Brazil, Morocco. So fun. Have never seen anything like that in my life. But I did the Paris Olympics and that was just like magical. Like the beach. I did beach volleyball. I did tennis. I did a swim meet and seeing like all of the countries together as opposed to when you go to a World Cup match. It's just like 1v1 was crazy. Just like the coolest number. So I really want to come to, I mean, my dream is to work with LA28 and definitely be here for that. WNBA or the National Women's Soccer League?
1:09:00WNBA. Because I haven't been to a women's soccer match yet. But I want that to change. I really want to go to a Gotham FC match. They're playing at Citi Field. You can only pick one for the rest of your life. U.S. Open or Roland Garros? U.S. Open. I hated Roland Garros. I can say that now. I hated that tournament. Why? I think that they oversell the tickets. It was always just like so, so, so busy. There's like there's food options, but there's just not a lot of places to like comfortably sit or just like hang out and watch. Like I think the grounds are too small for how popular and how big it's gotten.
1:09:41I just like clay is so dirty. Like I have bad associations with clay because whenever we were in Paris, like my ex would like stomp in and there'd be clay all over the carpet and there'd be clay on my clothes and his clothes. it would just drive me absolutely insane. What is the best hotel you've ever stayed at? Maybe the Four Seasons in Hong Kong. Okay. And specifically because they had these like pork bun bao things at breakfast every single morning that I still think about. Wing woman or gay best friend? Gay best friend. Well, he's a little, I think he's a little intimidating. Like I said, like they got to like get past him before they can, like if Colton says that he doesn't like someone, like they're off the table.
1:10:27Okay. Because he will make both of our lives miserable otherwise. Okay, note to your future boyfriends. Okay, if you could only tell yourself one HSR love note for the rest of your life, which is basically an affirmation, what would it be? My bounce back game is absolutely lethal. That's my, I actually had that in an affirmation in my notes. That's cringe, but just being honest. Love it. Morgan Riddle, if you could title this season of your life, what would it be called? Joy has a habit of returning. Love that. Yeah. Okay, Morgan Riddle, where can people find you and how can HSR help you? My handle on everything is morgs, M-O-O-R-R-G-S.
1:11:14Made it when I was 14. Can't change now. Stuck with it. So that's me on Instagram, TikTok. And then you can follow the 400 Club on Instagram. and if you sign up for our newsletters, we send links for events a day before we post on Instagram and they sell out really quick. So would recommend doing that. And yeah. How can HSR help you? I would say bring your girlfriends to a sporting event with you. Love that. Thank you so much for coming on. Thank you.
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From the publisher
Morgan Riddle, lifestyle creator and co-founder of The 400 Club, joins Maggie Sellers Reum for an exclusive conversation about dating, breakups, financial freedom, and moving on from a high-profile relationship with a tennis star…
Morgan opens up about going from a $75 TikTok brand deal to a seven-figure creator income, building her own money inside a life that looked perfect online, and why financial freedom can change whether you stay, leave, or lose yourself in a relationship!
Get unselfish access to the insights that will help you own the room. Sign up now https://linkly.link/2jPXJ
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Timestamps:
Intro (00:00:00)The Reality Of WAG Life (00:01:45)Building A Bigger Mission (00:02:37)Why Money Matters (00:03:53)From $75 To Millions (00:05:38)Powerful Woman In Tennis (00:07:05)Why Women Need Money (00:07:53)Financial Freedom In Love (00:10:09)F*ck You Money Number (00:11:37)Fear Of Losing Everything (00:14:44)Outgrowing A Relationship (00:17:35)Escaping The Golden Cage (00:19:37)Pipedrive Ad Read (00:20:13)Pique Ad Read (00:21:30)Did Anyone Say Stay? (00:22:27)Life After Leaving (00:25:19)World’s Best Ex-Girlfriend (00:27:09)New York Breakup Cure (00:28:03)Dating After Six Years (00:30:01)33 Dating Non-Negotiables (00:31:27)Growing Up Without Money (00:33:05)Money Changing Relationships (00:34:30)Why YouTube Went Quiet (00:36:41)From Brand Deals To Equity (00:40:06)Angel Investing Fears (00:42:05)How Morgan Makes Money (00:43:26)Standing Up Publicly (00:45:30)Bilt Ad Read (00:46:00)Lululemon Ad Read (00:47:00)Female Sports Opportunity (00:48:16)Building The 400 Club (00:50:06)Female-Friendly Sports Leagues (00:54:39)Dating In New York (00:59:57)Recent Credit Card Spend (01:01:48)Most Expensive Purchase (01:02:33)F1 Or ATP? (01:03:02)Olympics Or World Cup? (01:03:18)US Open Or Roland Garros (01:04:17)Wing Woman Or Best Friend (01:05:14)HSR Love Note (01:05:37)Joy Has A Habit (01:05:57)Where To Find Morgan (01:06:09)
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