Travelwithlivii: How the Ultra-Rich Spend Their Money (& my secrets to be in the 1%)

22:27I feel like I'm going to diligence your situation a little bit because I'm so interested in this space in general to understand like top tier travel. So when you joined, what was it and what has it grown into today? It's completely shifted. Like it's insane. I'm so proud of Troy to watch everything that's happened. It's been so cool to do as a couple. So when he started, the business basically was run on a bit of an affiliate model. So any major like EA, chief of staff, hospitality hosts, so like the nightlife guys in Vegas, they have these huge, huge whales come into town and they will spend$500 ,000 at the club in one night.

23:04These guys need a place to stay. Troy has amazing connections and we've got awesome contracts with big hotels. So he's able to get the client, let's say it's like an 100k duplex for the weekend and he'll get it for like 60k from the hotel and then he can give it to the client at 90k client still saves 10 g's and then we've got this extra bit of margin that we can split up between the nightlife host and ourselves so that was a great like affiliate model he's got he had over 1500 affiliates running around doing this for him very successful business before me with that model you cannot be selective about the people you're working with whatsoever which means we're getting screamed at constantly there's a lot of Like just ridiculous stuff, crazy asks and exhaustion.

23:42Like when I started taking off a little bit, I wasn't sleeping whatsoever. Like I was going to bed at 2 a.m., waking up at 4 to people screaming at me over the phone, up again at 6 just to get the day going. Like could not sleep, was so stressed out, losing hair. And now, fast forward like almost a year and a half, two years, we have the smallest book of business. Like we're continuing to downsize all the time. Our clients are spending more, asking for less, and we're able to get rid of the people we don't like, which is great. I sleep happily eight hours a night. I wake up relaxed. I can go to a yoga class without having a full-blown panic attack that my phone's off.

24:21We launched the Concierge Plus program, which is like a flat retainer for the year. So people are paying us$100 ,000 to handle their requests. And then just$100 ,000 just to be a part of it. Just to be a part of it. Top tier. Yes. And then the spend, I mean, we tend to ask for one to 1.5 minimum spend, 1.5 million, but we have some clients that pay it and only talk to us like once a month and they have very little requests. And I'm like, that's also okay. I love working with you and you don't ask for much. So why would I ever decline that client just because they're not spending, you know, several million dollars.

24:52They're very easy to work with. So now we're just in a space of like a lot more peace, making a lot more money and servicing our clients to like an extremely high level, which I think is, again, back to that K-TIP economy, like that is what everybody is going to start to be expecting, like the most white glove of white glove service, because everybody's going to try and shift into that market. So I think we're in a very good place there. Totally. Yeah. So, okay, you have$100 ,000 minimum, just flat fee to top tier. Then you have a 1.2 or 1.5 million dollar spending expense on actual accommodations, travel, things of that nature.

25:29Yeah. So the minimum that people have to spend is$1.5 million on travel to be a part of top tier in addition to the$100 ,000 flat fee. Yeah. But we will. That being said, like I always say that with a caveat, like it is on a per client basis. We have several interviews and like we talk to your chief of staff. We talk to your wife. We talk to you. Because if I feel like you're a really good fit and I really like you, that's OK. Have you ever felt like coming from small town Canada to teach your parents, like it's hard to be around that level of wealth sometimes, especially when like the demands can sometimes feel so outlandish, so out of touch with what's going on.

26:07Like how do you balance holding those emotions at the same time? Yeah, those are the days when I kind of have to go sit on my couch on Sunday and just like sit through it. there's a lot of just like so much going on in the world. And sometimes I'm around all these crazy things. And you'll hear there are people that have more money than I actually understand, like just millions, if not billions of dollars. And they call themselves poor. They're like, oh, yeah, well, I was with, you know, X on Tuesday and B on Wednesday. And they're just like so rich. I'm so poor. I'm like, if you're poor, what am I?

26:42What are my parents? What are my grandparents? Like, I don't think that a lot of people understand how tight knit the like bubble is up there and we sit it's actually a request I hear from clients quite a bit is that they want to stay like in their bubble they don't want to like know what else is going on they don't want to be around other people and that's how like the 0.01 percent lives it's just like in this bubble away from everything else so when I spend too much time around that sometimes it is a little bit like shocking or I'll go home and my mom's like you need to touch grass like why are you talking about a private jet I don't care what a G7 is.

27:13You're right. I'm so sorry. I don't know why we're talking about this. I'll go pick some garlic from the farm. It's just crazy. Yeah. It's been interesting for sure. You know, sometimes take a breather. How do you bounce back when a client is yelling at you, is upset? How do you handle that dynamic? It's kind of changed for me. I think at the beginning, I snap and I get really freaked out and I'm yelling at Troy and I'm like, you need to fix this right now. I can't fix this. I'm like so sporadic. My biggest nightmare in life, probably similar to you, is making somebody's special experience not perfect.

27:45Like if you're on a birthday trip or an engagement trip or like honestly even just a Tuesday and I haven't made it perfect and it's my fault, devastation. Like my life is over. So that was really tough for me. I think I've just been punched in the face so many times by clients now. I'm like totally unfazed. It's just like you hear older women in any industry as they get older, you're like, how does that not affect you? And they're like, oh, you just you get tough. Like you build the chest that has started to happen to me and I'm starting to understand. And I want to always keep that softness because I feel like it's really important for all of us to have like empathy and be soft humans.

28:20It's important as females to have that. But you get shit kicked enough like you're you're going to build a wall. You're going to get tough. And that's kind of just I think what's happened because it's not it's kind of bouncing off a little bit more for me. I'm not like crying about it anymore. So I mean, it's kind of nice. But are you a crier? Total crier. You're a little sob in the shower though like big shower cry not crying at work no no no no would never would you ever cry in front of a client oh god no no suck that shit up no okay yeah would never would never would never at home absolutely but not in public yeah are most of your clients men yeah and what is the dynamic that they have with their wives and like who influences decisions on like where they're going what you're doing wife is gatekeeper 99 of the times yep she that is like usually after initial call we always make jokes usually on the first call because it's like well we got to check with the gatekeeper like that's a word that i use very consistently at calls and yeah the women are making the final decisions always a lot of times like if they're staying at home too they design the life so it's like yeah i don't care where we go my wife wants a really nice vacation let's go on a really nice vacation wherever she wants to do it she also usually knows what the schedule is of like the kids, the nannies, the dad.

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31:25there. Okay, can we talk a little bit about this matrix that I'm obsessed with, which is like wealthy, rich, fame? Okay. I think there's like a very big difference between wealthy, rich, and fame. If you had to break this down, what would it be? If famous people are poor most of the time. Poor and poor in my business. I actually feel really bad for a lot of people in like the reality TV space because some of them are really famous and getting photos taken of them all the time and they actually don't have a lot of money like they we don't pay reality tv stars to go on shows most of the time and they're making like five or six grand a season there's outliers to that but a lot of famous people don't have money and then there's the famous people that do have money they're like a-list celebrities those people are good to work with often difficult if they're super famous because they have very intense riders if you don't know what a rider is they show up with their assistant gives me a sheet of paper six pages long they have me grocery shop every little detail they want.

32:20If they don't have it, we've got to source it by the time they get there. And usually they don't eat any of it. Why did I just put 400 pounds of gummy bears in your closet? I'll never know. But there's just yeah, there's a lot of interesting. I think I stay entertained on that side of the business for sure. But I really like working with people that are extremely wealthy and nice. That also is a weird misconception. We have this whole thing going on that we think every wealthy person is like really unhappy and like hates their wife and cheats on their wife and hates their kids and all this stuff.

32:50The world is not what we saw in succession to bring it up again. Like there's, of course, stuff like that out there, but there's a lot of really awesome wealthy people, too. And I mean, wealthy and rich kind of go back and forth. If you mean rich in the sense of like the rented Lamborghini Instagram rich people, those people aren't great. I don't usually even take calls with those people. But there's a huge spectrum of wealth, right? Like if you make a million dollars a year and you want to spend 10 percent of your income on my services. That's okay. I don't see the point of that. I think that's a little bit too much money for you to be spending.

33:23And odds are you're going to get a little bit of like post-purchase anxiety and yell at me. So we'll probably not work together. My service is more for people that are, you know, worth over a hundred million, but you never know if it's the right client. We'll figure it out. But those are, yeah, those are three big pillars with a lot of weirdness going on between them for sure. What are your thoughts on that? If I could have my ideal situation, I would a thousand percent choose to be ultra wealthy and be completely unknown. Like I think that is the biggest flex of life to be able to like build wealth in these unsexy industries.

33:56And I think the caveat to that is like for a lot of females, the creator economy has created wealth for us in a way that like hasn't been available in the same way in the past, I believe. Even to your point, like most of the people that are worth over a hundred million dollars like they are men and yeah we women now I think with the creator economy finally have the opportunity to build wealth in a different way and so for me of course like there is that trade-off of like having a mission and having a purpose like I do with hot smart rich helping women like talk about money feel more comfortable which we love and appreciate you yes it's like I want to get rich together and share what I'm learning and I'm in these insane rooms and I was like why would I keep this for myself?

34:41Why would I keep my connections? If you're DMing me on Instagram about investing, like come on the podcast. Let's talk about money. Let's talk about wealth. There is a duty I feel to that. But I do think that with fame, there comes a lot of things where, and I'm not calling myself famous for my haters, but like there are trade-offs that you have where it's like you are open to scrutiny. You are open to the haters. And that is, it doesn't go away. I feel it's interesting based on the industry that you're in. And I think the traditional famous people that were built via gatekeepers in a different era of media have it a lot worse than I think creators do because we can control our own narrative.

35:22We have that direct relationship with our community. They know who we are. How would you describe the community who follows Travel with Libby? My favorite question ever. They are mostly over the age of 30. I would say my main audience is women in like 30 to 55, which is epic. That's the only reason there's conversion on this, by the way. I think that's what it is. Because as I said, luxury markets on social media, terrifying, not always a smart decision. So that's probably why. And like, I get so emotional about meeting these people. Like they come up, I can't even, they're like, cry on the podcast.

35:59I get so like, it's just been a long, it's been a long weekend, very touching. Oh God, actually, it's so cool. Like I have people that are coming up and are like, you've just created a space for me to like go to work. And when I get yelled at by my boss, be like, I've got this. Let me like channel live and let me do that. And it's, oh God, get me a tissue. Do we have a tissue? Yeah, it's crazy. Like to know that you're inspiring, people actually go up and do something. And at their age as well, like the age is so just a number like we you can at any point in your life whether you are 15 years old or 70 years old start a business and kick ass and deal with people's bullshit and make money from it and to be able to be a part of that in any way makes me like so touched it's just again it's it's crazy to come from where I come from and be have access to all of this money and be making it myself and have a community of people that just like adore me and genuinely think we're best friends without even meeting each other it's crazy how do you feel like you've been able to cultivate that community Like someone that's listening to this is like, I can do this too and inspire people in a way that has purpose and has mission.

37:04Yeah. How would you break down developing a cult-like community where people are coming up to you on the street and telling you about the impact you're having on their lives? It sounds so cheesy because I feel like everybody says this, but like, be you. Be you. There's no other way to do it. There are 5 ,000, no, probably 5 million other people looking at the influencers online and trying to replicate that. I'm like, I'm an idiot. I run around. I'm dancing like a toddler all the time. I'm just like in my leggings doing my thing. But I'm really good at dealing with people's stuff. And I'm good at sales.

37:38I'm good at marketing. And showing all of those things, that little like live sphere to the world has somehow created that. So not that it was on purpose. I think that I wasn't necessarily fully myself when I started posting the videos. But that has created the cult-like community. Like, these people would do or die for me and vice versa. Like, your fans are everything. That's all I can really say about it. Like, they're just, they're the best. And the only reason I have that is because I've just been, like, a little stupid Canadian running around laughing and dancing and just being me. That's it.

38:12Are you afraid of the word attention? Or do you like the word attention? It depends on what context. What's the first thing that came to your head? I don't know why I just like flashed to the club and guys were attacking me. It's like, oh, God, no, not today. Not today. I like attention. I think you said it really well, though. Like the beauty of life is to be super rich and have no one know who you are. That's the top tier of success for me. I can't imagine anything better. You don't want to go to the grocery store and have people come up and take photos of you. I'll do it because it's totally awesome.

38:44And I love meeting these people. And, you know, it's just part of the community I built. It's a trade off. I almost think it's like they always say you sell your soul to the devil in Hollywood. I think that that's kind of like what my brain relates it to. I don't feel like I've done it that way because I don't I'm not famous enough where I'm going to like, you know, mobbed in the streets or anything. But people that are so famous like that must be hell. You can't even get your nails done without people taking videos of you. Like that's a crazy hellish on earth trade off to be that famous and probably still dealing with money problems here and there.

39:14So, yeah, it's always crazy to me. What do you think about the saying, money doesn't buy happiness? I disagree. I do too. I'd like to hear your thoughts. Yes. Yes, I disagree. I thought$100 ,000 like two years ago was a lot of money. I thought I was like really rich. It's like, this is really awesome. I'm making more money than my parents did as teachers. Like this is it. I did it. Now I'm going to make, you know, 20x that. And there are moments over the last couple months where, especially before we started cutting down our client list where I was really stressed out and I was super depressed.

39:49Like just every single day when you're not sleeping, I think it messes with a person's psyche. I didn't have time to meditate. I was like not going to the gym. Just like skin breaking out, all the things that happens when you're not loving yourself and not paying attention to yourself. So like in that scenario, when you're neglecting your mental and spiritual health, I think that money will not buy happiness because like you're even on a yacht, you're still going to be depressed. but if you are taking care of yourself and you're you know trying to stay in that like 60 to 80 percent healthy range and you have money it's awesome it's super great right i agree i always say like money doesn't buy happiness but it buys opportunity and i think like we in life it's about creating opportunities for yourself and so i fundamentally a thousand percent agree with you And I hate when people are like, I'm not crying in a Honda Civic.

40:39I'm crying in a Range Rover. If you are that level of depressed, like it doesn't matter what car, you know? Yes, correct. But I feel like it's money creates opportunities for you. It is a tool. And I think women traditionally have been really afraid of talking about money, claiming being wealthy, claiming wanting that. And that's why like this show exists is to be able to like really talk about it in a way that's not gross. but is like we should all be striving for this because it does create opportunities for you. It does. I mean, imagine you with kiddos having three nannies, being able to take vacations with your husband, work on your relationship, work on like all the things in life, spend time with your parents.

41:21Like people resent each other because in those positions, I really do believe like I can't imagine if you have three kids at home and you don't have any help like that must be hell. I My mom managed with two of us, like, with rotating between my dad and her. And she had no help. So I'm like, of course you guys were probably fighting all the time. There's money issues there. Like, that makes people hate and resent each other. But if you have a little bit of money there, I think it's easier to foster, like, good, healthy relationships. That was going to bring me to, like, this Nepo baby conversation.

41:51Because I think that, like, there's a lot of skits that you do, which is the children of these uber wealthy people. And the demands are insane. Like, my daughter's on a$400 ,000 trip. Please bring her budget down to$300 ,000. Yeah. What is a Nepo baby really like? Just so everybody knows, there is like trillions of dollars coming into Nepo kids right now. So back to our conversation about getting started in the luxury market, target those kids. You will make millions of dollars. They are going to flood the market. They have so much money and they spend it like brand new crypto rich kids. Like, there's no budgets ever.

42:30I kind of, when people are like, that's crazy. I can't believe it. I'm like, well, when your kid goes to the movies and you give them your credit card and you're like, hey, keep it under 50 bucks and they spend 200 of it, you're like, dude, come on. What happened there? It's very similar. Their percentages are just, we're living in different worlds when it comes to numbers. They just have a couple extra zeros. But it's the same situations. There's just more money involved. So people think it's crazy. But I love navigating those relationships. I feel like a family therapist and it's very satisfying for me to be able to communicate between like a dad and a daughter because if they went straight on, they might literally rip each other's heads off and I can get in there and be like, hey guys, we're good.

43:05I'm going to do these calls for you. It's all going to be fine. Then I feel like a little superhero in the family. I'm like, yes. Do they treat money differently though when you've made it yourself and you are self-made from when it's like passed down to you and you didn't necessarily understand the value of what went into creating that dollar? There's a huge, do you know about like the third generation thing? No. Okay, so everybody, it's just like a global phenomenon. Yeah, usually by the third generation, the kid comes in and blows everything or gets into drugs or like something happens to stir the pot basically and cause the money to all flow out.

43:37We don't see that in the Middle East. There's like 9, 10, 11 generations of families that are still just pumping billions of dollars through the family. So I don't know what's going wrong in America and Canada, but somehow we're making that happen. yes and no there's there's a lot of amazing people that are a little bit more like penny pinchers that are really wealthy that are like second or third generation and then there's there's some new money people that like i i'm gonna be new money in this lifetime you cannot get me to spend like a dollar on anything i am the biggest penny pincher on planet earth so i understand it but there is like a weird there's a new money thing too where there's lots of young kids coming into like millions of dollars from social media from all these like new revenue streams that we've created and they blow money like no tomorrow.

44:20They'll buy like a BBL jet. They will spend $400 ,000 on a vacation and then just go back and sit on their laptops and make it all back in five seconds. It's crazy what the world's doing right now. It's very interesting. It is a crazy time to be alive. I also think it's a crazy dynamic when I'm sure you see this a lot and I'm interested if you do like someone that's made a lot of money that has a partner that comes in that's like from a totally different socioeconomic place. They really have different money rules. They came from maybe a scarcity mindset. How have you seen the best people approach that dynamic where it's coming from two totally different worlds?

44:58It is good to have that in business when you have somebody because you have experience on how to spend money, which actually is a bit of a skill as well, and not being scared to spend money in the right places, but also knowing when to sit down when you're going too overboard. So that is very, that is a nice teeter-totter to have for sure. Well, I would even say with my husband and I, like we came into our marriage on like two totally different playing fields of like recognition, status, money. Like my husband is 14 years my senior and like he is incredibly successful. Same, same. That's great.

45:30Right. We're going to get it. This is how I'm leading into the conversation. And I think it was a really interesting dynamic to navigate and there was a lot of, it was really hard. I've been very open about the podcast on even negotiating our prenup. Like it was intense. And there were things that I was protecting because I knew what my potential was and what I had started building with HSR and like the investing that I was doing before him. But there was also the part of me that was like, I know that with the right partner, with the support, with the love that I'm gonna have from someone, it's gonna go to the next level.

46:04To the moon. And I think that every situation is so unique, but we both approached it with like total transparency. Like our third date, my husband literally was like, my now husband, boyfriend at the time was like, you are going to open up your bank accounts. You're going to like for your business. Cause I wanted help. I'm going to help you figure out what you're going to do next. I'm going to help you restructure your team. And that level of financial nakedness, I don't think we would be in the position that we were in today if we hadn't have done that, which leads me to you and Troy. So Troy, baby, Troy.

46:39Oh, my God. Troy's here watching this. Hi, babe. Can you talk a little bit about who Troy is? Yep. How your dynamic started? And then we'll go from there. What a story. Oh, my God. I wish we had this epic, like, we met in a grocery store. I don't know what's with me in grocery stores today. That's, like, my go-to. We met in a movie theater. We had this nice romantic situation. We met at an event called Model Volleyball. I don't know if you've heard of it. It's like from LA, I think was their original. So basically we get the hottest models from like the major cities. So Miami, LA, we have elite, like all these different modeling agencies.

47:12They send their tall, hot models. They play beach volleyball and then we pay for bottle service and watch them play volleyball while we get super drunk for like nine hours straight. It's fantastic. It's fantastic. It's the most Miami thing you've ever heard, but it's a, it's a fun day. And this was during like, I had just gotten out of my company in Canada and I came down and was trying to get out of my life. to figure out what I was doing next. And I had like two weeks left in America before I had to head back. So I was like looking for a husband. I'm like, what's what's going on here? We got to figure this out.

47:41Any job, any boy. And I was kind of I had a couple of guys I was seeing at the time and Troy came up to me and I was just like scrummaging through my bag looking for God knows what. And Troy came up to me and was like, hey, how are you? I was like, hi, you know, please, you know, get away. Random man talking to me. And he's like, any chance you want to come back I can have a dance party at my house. And I'm like, oh, red flag. How creepy is that? That's terrifying. In Miami, no. Yeah, fair enough. So yeah, I was like, that's so bizarre. Got up, went for dinner. And then Troy ended up sitting at dinner beside me.

48:15And I'm like, this freakazoid, he has followed me all the way from the beach to this dinner. Turns out he was best friends with everybody at the table. And I did end up going back to his house for the dance party later. The cops were called. There were three of us. There was a lot of music. We had a great time. And then that was kind of the beginning of it. I think I moved into his house like four days later and quite literally forced him to hire me maybe a week after that. And that's kind of that's the history. It's very chaotic, very Miami. Wait, I had no idea that you guys started dating at the same time that you started working together.

48:46Oh, yeah. No, he's he's a psycho. I still can't believe like I remember asking him and he is like that is Troy to his core. There is nobody more pure and like loves his family more than anything in the world would die for anyone in his circle. so kind so giving and like would hire this random canadian chick off the street to work for him a week into us dating like that's crazy no one should do that all of his friends and family like this is a really bad idea but i'm like i know myself i'm gonna come in and kick ass so like if at least if i break your heart or you break mine like you're gonna have more money so you'll be fine i don't think he believed me at the time but like you're welcome now um but yeah it's been it's been a hell of a ride is that how you pitched it to him you're either gonna fall in love with me or I'm going to make you more money.

49:29Yeah. I was like, you're not going to lose. This is, I'm going to take a job down here regardless. So you will see me again. But like, I think your business is great. I'm going to come in and rock this. I'm going to do really well. Like, let me try and figure it out. I'm really good at whatever I do. I put my full heart into it. Like, I will die for your business and act like I'm a 50 % owner, even if I'm not. I can't believe you believed me. But we're here now. So how did you guys handle the dynamic of like the unsexy parts of having a solid foundation working together and being romantically involved.

50:00Like we're talking contracts, like how you're negotiating what you're going to get paid while you're also trying to like make out with him and develop a personal relationship. Financial conversations are very uncomfortable. But if you have them often and you almost schedule them and talk about finances, even when it sucks, like that's how you will pay the path to success with your partner. I think that's probably the most important thing. I actually think this is a really important point And I don't want to skip over because my husband and I, we just set up a family office venture fund where we're going to start investing together.

50:28And there were a couple clauses in the operating agreement that like initially I actually didn't love. One of which I'm happy to share, which was like initially it was drafted that he would have managerial approval and he could like do things without my approval. And I was like, that actually doesn't make me feel comfortable. There should be two managers in this operating agreement. And I think it's really important for people, especially when they see these amazing relationships online, like you and Troy. my relationship I've plastered as this like romantic thing which it is but there is also a side to our relationship where it is uncomfortable we are going at things with two different negotiations and coming together and I think that is such an important point that people need to realize because we are not two women that are just like yeah it's totally fine whatever you want to do I'm like I'm here at the negotiating table advocating for my rights for the worst possible situation.

51:19And I think people have to do that. So you kept him a secret for quite a while. I did. Yeah. Oh gosh. He was so mad. He's like, why are you gatekeeping me? Why are you gatekeeping me? I was really nervous. I really haven't talked about this. I think as a woman, I don't know if there's this weird thing inside of me that I believed that if I were to post Troy, I would lose like 40 % of my followers. I really thought that. So I didn't tag him in anything. He was barely in my stories there's there's that side of it but there's also this piece of me that's like i don't want people to have the she's screwing her boss mindset where it's like this is why she's so successful and there's lots of i get so many messages like that all the time from like old men sitting in pasadena that just decide to be assholes that day but it's it's really not either of those things and i know that and he knows that and that's all that matters so now that i've we finally did it i freaked out i posted our engagement stuff i lost like 5 000 followers in 10 minutes And I was like, oh, my God, you're kidding.

52:17You're kidding. I knew this was going to happen. And then I checked back two hours later and I had gone up 40. So things are not always as you think they're going to be. And I don't know where that mindset comes from. Super embarrassed of it. It's just bizarre that I think the world is going to come after me because I have a happy, healthy relationship. But I really did. It totally proved me wrong. He was completely right. Everybody loves Troy. They're huge fans. For you guys that work together 24-7, how do you find that balance to be soft and take off the media entrepreneur travel luxury concierge agent olivia to be like his fiance and just like a girl alcohol good glass of wine um it goes it really i think it comes like ebbs and flows you know sometimes in business you're gonna get crazy busy and then other days are gonna be really nice i notice and this is the craziest thing i had a guy i was seeing like maybe four years ago.

53:12And he told me, he's like, as a woman, you should not work because you're never going to be able to be feminine. And I got in his face so bad, like to the point where like, I went on a private jet with a guy and I sent him a photo of me on the private jet and was like, oh, this is my private plane for my business. Like I was trying to one up him so hard just to let him know like girls can be boss ass bitches. Like, fuck you for saying that. I'm sorry. I just, I think the mindset there was off and the delivery was off. But as I get older, there's this crazy thing that I'm noticing as I work less and when I'm less stressed out, I am like the world's perfect housewife.

53:47I want to cook. I want to clean. I want to take care of my man. I want to spend time with my family. And when I'm stressed out and my cortisol is really high, I'm like, nobody talk to me. Nobody look at me, let me crush. And I feel a different high. But there are these weird like ebbs and flows that females go through in that capacity. Have you do you feel like that whenever? Yeah, totally. Yeah. But I think for me, having financial freedom and the ability to like say fuck you to any room that I'm not respected in is like I will always have that in me based on like the dynamic I grew up with and just like seeing what I've seen like I need that financial freedom to be able to walk away and I think when women have that huge they actually have better relationships yeah but I agree with you there are times where it's like when I am stressed out like I don't do the best job leaving that at the door and like when he comes home and like we've taken over the house.

54:37I have more rooms for my business in this house than he does. And as you should, as you should. But like taking off that boss hat and being in that feminine is difficult. It's a weird flip. It's a very weird flip. Have you thought about the wedding in terms of how you're going to leverage it as a creator? Honey. Of course. The first thing I'm like, are we doing a sponsored wedding or are we going to pay for this? I'm like, and I'm I'm so sorry to all of the women that or if you're like this, if you've been designing your wedding dress since you were two years old, I could care less. I'm down to throw a big party, do all the things.

55:15I like the way that you guys did the eloping situation here. That's a dream. I think that it's so private. Definitely want to do that. But we've got a lot of friends. We've got a lot of business people. So I'm sure we need to put them all in a room at some point. And I'll be damned if I spend my own money with zero return on a party that big. Like, it'll either be a top-tier travel wedding or I will get sponsored by one of our hotel partners and just blow it out of the water. I just can't imagine spending hundreds of thousands of dollars with something that has, like, zero return on my investment.

55:46Maybe a bit of happiness and some good photos, but, like, I can do that any Saturday. Is that how you think about money now? Like, it has to be a return on investment? 100%. Everything I do is about how it's going to return. Every relationship, every penny I spend. Yeah. Do you think that some people will listen to that and be really turned off by it? Probably. Yeah, 100%. I think that everybody deals with money differently. As we said, money buys happiness. Of course, me buying a boat is not going to be a return on investment either. But there's certain scenarios that I just don't believe need to be such a waste of like a colossal waste of money.

56:22So yeah, for me, I'm just I'm constantly thinking about it in that sense. Like I don't want to have a birthday party because I could throw a party for 20 grand. That's a brand party, which either I get paid for or I do a travel with Libby. activation and then I'm making more money from it. So I just can't, like, I cannot balance that very well. I struggle spending money on myself for things that I feel like are not bringing back more cash. I feel like that's a very common thing that a lot of creators think because they made their life work for them and it's not two separate things. And I think there's people that want to do that.

56:53And then there's people that are like, that is my worst nightmare. I want to clock out at 5 PM and be able to go and do my hobbies and have like a totally different life. And I don't think that there's one right way or wrong way? No. If we were all in category A, the world would be a shit show. We need people in all these different, you know, walks of life to be able to operate a society. Totally. Have to. When you first reached out to me via DM, you were like, I need to start investing. So how does it feel to get to a place that your clients are at where you're starting to diversify a portfolio?

57:24It's so cool. It's so cool. For me, it sounds like very similar to you, the The thought of being able to be a backbone for your community or like your family is so cool to me. Like to know if anything major ever happens, like we've got cash. We have some money now and I can protect you and I can buy you the watches that you really never like you've seen and like all the things. I get to spoil my people and that's like, yeah, it's very, very cool. What have you learned from your clients about diversifying a portfolio? do something that i've noticed from my clients and something that i think people talk about before they come into money as well as this whole concept of like the wealthy getting wealthier i've noticed the opportunities for investing look a lot different than the opportunities for obvious reasons right like we have clients now that will give us pre-series a deals like you get to get in at the ground up there's opportunities for us to get in double as well right like we can coming on an influencer front like front for sweat equity and then I also can invest like there's so many things going on all the time and so many opportunities and that's that's like the biggest piece that I've learned watching all of these people like they've created a little tight knit community where all the good things kind of weave in and out of all these great people and they're able to put together these teams of the most incredible people because there's the best marketer over here who's made millions of dollars and he can invest his own money so he feels like He's got a crush on this company.

58:46There's the best guy at CPG stuff. There's the best girl that's going to crush all your sales. There's so many talented and wealthy people running around these circles that their products are pretty much bound to succeed in a lot of these scenarios. So I have yet to find any that I'm ready to jump on, but I'm definitely getting access to those deals now, which is very interesting. But just watching the way it works, I think, is the most educational part about all of it. I never understood that that's what's kind of happening outside of just the stock market. But I think this is why I have to like shout out what you've talked about with this whole episode for people that want to get in on it too.

59:20Because the best example of what you're talking about is recently Longdrink, which just sold for over$300 million. And when you look at the investors on that cap table, it is like all people that move culture. And like when you're talking about consumer brands and consumer investing, it is moving culture. And so like there are brands that I fundamentally love, I believe in. And, like, I know they are not winners because of the way that they've been built and the people that are a part of it. And it's heartbreaking. You can clock it. You can clock it because it's, like, you can tell when the people have the connections.

59:52They know where to place the drink. They have the distribution. They know the nightlife guy. Like, this is the game that people are so afraid to talk about. But, like, it is the real shit behind investing. Look at, like, Dave Grutman. Right. Look at that man. And, by the way, like, not everything that he touches will work. No, of course, because he's involved in a thousand bajillion things all the time. But he's like got the Midas touch with some products. But it's because he's able to place like the man is a connecting genius. Like I posted a video for Poppy Steak maybe a year ago within 20 minutes, got my number, called me.

1:00:25It's like, come sit at my house. And I'm like, he's like, what do you want? And I'm like, oh, God, this is this is where it happens. I'm going to be like sold to somebody. I'm like terrified. And he's like, what do you need? And he connected me with like five CEOs within 30 minutes and had a lovely lunch and was like, great, awesome. Call me again in six weeks and give me an update. And that's it. And just like never wants anything. I think he calls them like coupons or something. But it's all about giving and not expecting anything in return. But knowing that when you make somebody successful, they will come back to you.

1:00:56So now are you like is Dave Grotman in your head someone that like you will die for? Yes. Yeah. You know when you own a piece of clothing that is so insanely comfortable that you swear to God, you could wear it every single day for the rest of your life? Well, that is literally what I have on right now. This is Steady State Superloft, made by our incredible sponsor, Lululemon. You guys know I love Lululemon because they're Canadian, I'm Canadian. It's one of those brands I trust because the quality is always so high. Lululemon's Easy 5 pant has been the dream to record in. It's a bit more structured, but also has a great amount of stretch.

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1:02:11One day, I decided that things had to change, so I became a creator myself. I built HotSmart Rich as a platform where I could share my insights and own every single word. But if there's one thing I've learned, it's that growing a following requires consistency, which is a lot easier said than done. Stanley, the AI content machine developed by our sponsor Stan, would have been the biggest help to me when I was first starting our channel because Stanley is specifically designed to make it easier for you to post content every single day. You connect it to your Instagram, it learns your tone of voice, and knows exactly what your audience is actually going to resonate and engage with.

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1:03:30Tomorrow morning is knocking. Stock your fridge now. How about a creamy mocha frappuccino drink or a sweet vanilla? Smooth caramel, maybe. Or white chocolate mocha. Whichever you choose, delicious coffee awaits. Find Starbucks frappuccino drinks wherever you buy your groceries. Their own opportunities, or is there luck involved with this? so I used to say that I was very lucky and that is a mistake as a woman you should not say that when you have come into success because it's it's not a I don't think it's a good look all the time people are like you're so amazing you've done all these great things I'm like right time right place I just really fell into it fuck that I'm awesome I do really good job at what I do and I'm taking credit for it and that's kind of been like a big mind like mind shift change for me is just I am here and I'm great at it and I'm owning that and how can I help you instead of yeah I'm just lucky I happen to be there so for all the all the girls out there that are like oh I feel like I just got a little bit lucky with this one I'm sure there happen to be one or two rooms that you happen to be at one night but like you work hard and you got it done and that's awesome I think a lot of girls will relate to that but I think that the missing part for them is going to be well how do I shift my mindset towards that because it sounded like that was something you had to shift yeah How do you start?

1:04:43You know, I think there's a couple pieces to it. When I started the social media stuff, there was a moment in time where my confidence really like shot down. When you spend so much time scrolling and finding different inspiration and all the things that you need to just make sure you're staying like up to date on social media, you spend a lot of time on those apps. Your perception of like how you look just completely changes. Right? Like I'm like, I don't have good teeth. I don't have good skin. I'm not skinny enough. I'm not tall enough. Wait, now I'm too tall. Now my hair is not great. I need to go blonde.

1:05:13Like all the things all the time. And then you're constantly not making enough money because there's somebody in a Rolls Royce telling you you could make a million dollars a day. Like there's just these weird like mind moments. And I really got a little down in the dumps and my confidence kind of shifted. And then that's that's there was a lot of conversations that I was having where it was the same thing. I'm like, oh, I'm not I mean, I don't have 10 million followers. It's not like like I guess we're good. during that time we kind of lost a couple close family members of ours and we had some shifts between some relationships and I just got to sit with my family it actually was around the time that we took my family to um New Year's Eve in Vegas we flew like both sides of all of our families in and watching the way that my dad freaked out over a piece of like$30 sushi that I'm just sitting there eating every day was like what is wrong with you like look at what you've created the fact that you're sitting here with these people in this moment and they're smiling and they're happy is like that is take credit for that because that's awesome and that I think was like a really big moment where I switched everything and started just taking credit for more things because like I'm awesome and I did it and I'm providing and that's not fair for me to just sit around and say I got lucky because I think if you think that you can get it done with good work and you hear that from other women then that's going to inspire other people to know that they can work hard and get it done.

1:06:29I love getting to be inside the brains of people like you, because it's like, we're making it happen. And it wasn't handed. And I think there's such a saying that's so true. And I want to hear your thoughts on, but like, be around nine successful rich people, you will be the 10th. Do you believe that? Okay. So I was going to ask you earlier. Yeah. I mean, clearly I always go back and forth on the, you are the sum of the five closest people around you. Do you believe in that statement? A thousand percent. Okay, so here's the question. Now, I have tons of friends back home that will probably never break$150 ,000 a year, but they're the kindest, most beautiful, epic people on planet Earth.

1:07:09And then I've got lots of friends that make a lot of money that are not as, like, not, you know, different people, but not as, like, empathetic as these humans. So do you feel like it's better to, in a moment of growth, sit in this circle and try and become that 10th richest person? Or do you need to like navigate and manage, you know, three and two or two and three? You need both. And my perspective, I would say, has changed even since my wedding. I think the ride or dies that I have, and it's funny, like I am best friends with my friends from high school. Like I didn't, I don't really still talk to people from university.

1:07:40Like my childhood best friends and high school best friends are my people. But there have been seasons in my life where like I have been building and it's not, against anything, even my family. It is just build mode. It is survive mode. It is like, I need to stay here, work here, live here, build here. And like being at my wedding around those, my people made me be like this season of my life. Now that I have a little bit more stability, I've earned the right to like be able to choose and pick and choose what I'm doing. It is about being a better friend. It is about giving time to those people.

1:08:20It is about being reminded of like what really matters in this life because even your point of your story of watching your dad eat$30 sushi, that is actually pivotal to your growth. That is pivotal to your mindset. And so I do believe it is, there are seasons. There are seasons. And the right flows of life, you have to. Because we also can't necessarily sit here forever. As much as it is important to stay grounded in that, once in a while you've got to lock yourself in a room for eight months get shit done. So we talked a lot about very, very, very wealthy people today. I want to talk a little bit about the hacks for people that can like steal from the rich.

1:08:58Steal from the rich. What are some travel hacks that people can listen to this and be like, I am going to apply these and be able to like elevate my one vacation a year? I mean, points, points, points. It's very tough for people that don't travel often because collecting those points can be a little bit difficult. But you wouldn't believe, like, even if you have an American Express, like, grocery shopping. And with the grocery shopping. Oh, my God, girl. Let's go on a date to Air One. I know. I've never been to Air One, by the way. No, I know. It's offensive. But I'll get there one day. Grocery shopping, gas, like, all the basic necessities do add up to points.

1:09:35And that can really help. I think flying during the week as well could be a really good thing. if there's ever an opportunity for you to go from like Thursday to Tuesday instead of like the Monday to Monday situation, flights usually are cheaper. One of the bigger things that I could say is like watch the aggregators. I'm a big flight person. I do like not all of my clients fly private all the time. So my job is to get the best prices, whether that is a private jet or just first class. Watch your flight prices. Watch them every single day. Go from aggregators to the actual website as well. So like sometimes you'll be on a no free press, you're on a website and you will, you know, see the list of all the different flights and it'll be like 1200 bucks on sale from 2000.

1:10:17You can actually go direct to the airline, like go to American Airlines and look at the flight and sometimes you'll save like$500. So I think like just watching your numbers, don't be an idiot. And also please, for the love of God, people buy refundable tickets. Always. I think you will never waste money on a refundable ticket. You know, how many people call me with emergencies because somebody died or they had a, you know, broken ankle and they don't have trip insurance, they don't have a credit card with trip insurance, or they can't change it. It got like refundable and non-refundable is like God's word to the hospitality industry.

1:10:50You cannot get rid of a non-refundable booking. Like there is no changes. It is called non-refundable. You saved a hundred bucks. It's going to come back to bite you in the ass eight out of ten times. Just book refundable, please. For the love of God, book refundable. Are there any things that like work when you're showing up to a hotel desk and you want an upgrade, but you don't have status at that specific chain? Like, is there a way to work the front desk or work these people that are going to give you what you want? Oh, yes. Oh, yes. There are. And Troy has taught me this. I am the first person to walk and be like, hi, can I have an upgrade?

1:11:23They're like, no, I walk away with my tail between my legs. He will walk up there. I don't know what he says half the time, but like every time he makes it happen, they always have room. Just know that. Like unless a hotel is 105 % sold out for the weekend, there is room for an upgrade. I think run it like a business relationship. Go up to the front desk, but ask for a GM or ask for somebody that's above the front desk person. There's a lot of turnover in this industry. It's probably a new person. And if it's not, they might not be in a great mood and want to give you an upgrade because the five people in front of you asked for an upgrade as well.

1:11:56So I think just treat it like a business relationship. Ask for a GM. Ask for somebody from above. Introduce yourself. Maybe try and find a way to provide value to their business. Or just fake it till you make it and say you're an EA for somebody really famous. And get the upgrade. But definitely talk to people that aren't just the front desk people. If you really have no connections there. Because then at least if you shake a hand and you guys get connected, send them a nice email after. And the next time you come in, they will upgrade you. So yeah. Just treat it like a business relationship. When a client asks you to do something outrageous, outlandish, you have no idea how you're going to get it done.

1:12:30What do you do? Panic, cry, scream, vomit, and then pull myself together and figure out what it's going to be. I'm trying to teach. We have quite a few new people on the team. And for them, yeah, that is a huge thing. They call and, like, set this up. They're like, oh, they're sold out for four months. I'm like, I don't care. So you have to train them because no is not an option ever. These people do not want to say, here, no. And a lot of times, if I can't get it done, they're going to be able to call someone and get it done. And my job is to make your life easier. It's not about necessarily accessing things that they can't access.

1:13:01Of course, we provide amazing access. But, you know, many of these people are going to be able to get it through their own connections. But they want seamlessness. They just want everything set up. So I don't want to call them with a no, we couldn't do it. So it's just figuring out how to do it. There's always someone that will say yes to you. You just sometimes got to find sneaky routes. Just go around, pay someone off, go through the back doors, is go knock down a door. If I need to fly into New York to get my client into Fort Charles, I will do that. And I will go find them on LinkedIn and find out who they're dating and take her for dinner and then give her money and take it for dinner.

1:13:31There's like any way to get it done. You just figure it out. It's like the, if you had an hour to get something done or your whole family was going to be kidnapped, like you would find a way to get it done. So I just take everything very seriously and get it done. Are you ever afraid of being called a bitch? no i don't think so i'm trying to think of the last time i i don't think that's ever really happened to me i'm sure people say it behind my back um but i mean if people aren't talking shit about you you're not doing everything right i think that's like just life somebody's gonna call you a bitch do you get called a bitch often i made a video that went pretty viral that was like there's a difference between a problematic girl and a mean girl and a problematic girl is someone who like doesn't take no for an answer is like willing to push the boundaries is super innovative they're like problematic because it doesn't society wants to put you in a box and you won't get in the box and you're like forcing your way out and you're really misunderstood yeah and i think that i've been called maybe mean girl energy or problematic but it's like i i'm like you like i won't take no for an answer i will do things i have such a high standard for my life and for my expectation that it's like i just can't apologize for that anymore but i do think it gets lumped in.

1:14:44I don't think you should apologize for it either. Yeah. But do you think that that can be interchanged, like problematic girl versus mean girl? Oh my gosh, completely different spectrums. There are so many people that I know that can't get things done and are just like awful people. They're just rude. They act like they're problematic, but really they don't have any problems because they're not busy enough. They're just like creating drama because I honestly think they're bored. That's usually kind of the category of mean girl for me. Problematic, like, yeah, as long as I think there's a way to be problematic and still diplomatic, make sure that you are kind to people and that you know you want return business whether you're the one doing business or accepting business so yeah I think balancing you gotta you gotta balance being kind and empathetic and warm and making people trust you with problematic so it's okay to you know cause problems and make people be like oh Liv you're gonna make me do this again I'm did not I'm so the hotel's sold out I can't give you the penthouse I'm like you're gonna have to and I bought your kid a really nice birthday gift last year so please make it happen if you want that to happen again next year.

1:15:42So there's, yeah, there's definitely a difference between those two things, but problematic's okay. Just don't be, don't be a bitch, like an actual bitch. Okay. I'm going to be problematic for a second. Production, can you bring in my problem? Oh my God. I'll hold it. Not the lobster. Okay. This is a little bit smelly. I'm terrified. Please hold this. So was this the most insane demand that you were ever given to go and fetch a lobster from a different ocean? No. Is that shocking? Yes. No, this is fantastic. What a cute little guy. I'll take it back. He's not a very meaty man. He's dead. Oh, sorry, buddy.

1:16:26Yeah. Hi. The lobster was not the most problematic request I've ever had. One of the tougher ones, food stuff is intriguing to me, but always doable. So with the lobster situation, I mean, provisionals, anywhere, if you do not like something, it is not my job to judge. It's my job to execute. So hearing that situation, that was very early on in my career. I'm sure you scrolled quite a bit back to see that one. Megaviral. I think everybody remembers that one in the Limes video. But this particular client really is specific about her food. I've had her switch from vegan to like full-blown carnivore halfway through a yacht charter, which like, you know, if you're on a boat, getting that much food and rotating it to meat mid-charter, mid-Mediterranean is like a freaking nightmare.

1:17:15So if you're at a resort and you want me to just bring in a really good piece of meat, a good lobster, very easy. Now, we did not actually have to go get this from a different ocean. We just needed fresher fish. Like whatever was in the kitchen was not great. So that is something like if I need to find workarounds, no, I'm not going to take a private plane from the Atlantic and come over to the Caribbean with your lobster. But I can call down and find out from concierge where the best fisheries are and what's the freshest and have somebody come hand deliver it. It's going to cost a lot of money, but it is much cheaper than switching mid yacht.

1:17:49So, you know, that wasn't a super, super tough one for me, but definitely made me giggle a little bit. I'm like, oh, God, how am I going to do this? What is the most problematic request you've ever gotten? I've had some allergy stuff that has been very difficult. You know, I have a couple people that are very sensitive to like smells. And it's very difficult for me to, those clients need to be in private homes. That's what I will say. I think it's best if we just keep them off property or in a villa because then we can kind of control everything. If you want me to turn off the diffusers at a Ritz-Carlton when you get there, it doesn't matter who you are.

1:18:24Like they don't really care. Their job is to make the rest of the guests happy. Even if you're staying in the penthouse and have like a 50 room block, it's really tough for me to do that. So like you got to think about everything. The driver cannot shower, but they also can't smell like BO. There can be no air fresheners in the car. When they get out, they cannot, there can't be like if it's a private check-in, no diffusers, no candles, no air fresheners, freshly vacuumed floor. When they get to the room, usually they want windows open, but also if they're sensitive to the AC, there needs to be AC at the right temperature.

1:18:53and like you have to keep the door closed for a certain amount of time. You have to make sure people aren't walking in and out because oftentimes there is hallway smell that comes in. Like there's so many finite details with requests like that. And that can be very problematic for me because there is so much room for error. But we do our best. Just do what you can do in those situations. So food honestly is tough, but a lot easier than something like that. Oh, my God. Okay, with that, I think you're going to have the best rapid fire that we've ever asked. So let's get into it. I'm so excited. Olivia, what is the last thing you put on your credit card?

1:19:25Smoothie. From where? No idea where it was from, but it was a peanut butter chocolate smoothie, and it was absolutely delicious, and I had it for breakfast this morning. Okay, what is the last most expensive thing you've put on your credit card? I bought an outfit from Simkai from a boutique in Miami, and I almost cried, and it was$1 ,200, but it looks epic. Is it this? No, it's not. Where is this from? This is Vivian Westwood vintage. Obsessed. Fantastic, right? Where is it from? My stylist pulled it. A love! Okay. You can only pick one for the rest of your life. St. Bards or the South of France?

1:19:56Oh, South of France. Are you kidding? St. Bards is over. What's that bad? No, I love it. So St. Bards or Aspen? Neither. You talk.

1:20:14There's an influencer culture. I know this is rapid fire, but there is an influencer culture surrounding these spots. The world is convinced that all the billionaires are going to these spots, so they want to go. We have wrecked these spots. It's a bunch of rude people usually standing around being ha ha ha. I like to have fun. I like to go spots that I'm not going to run into 500 people that I already party with in Miami, L.A., and New York. So usually I will try and stay away from the hot spots, but teach their own. Where's number one on your list to go? My God, we've gone everywhere this year.

1:20:41Dubai was like everything I could have imagined and more. I loved that. We're kind of on like the Africa bandwagon right now. I want to go to like Gorilla's Nest, like one and only. Rwanda would love to go there. And yeah, actually, I'm really craving like a Provence trip or get a little Italy villa and go get really drunk on red wine and Parmesan cheese for like four days straight. Okay, well, I think that we should map up our South of France trips this summer. Yes, it is. You can only pick one to have for the rest of your life. Taylor Swift, Drake, or Kylie Jenner's plane and why? Well, okay, wait.

1:21:15Does Kylie Jenner's plane come with like docking fees? Like is it covered for life? Everything covered. Kylie Jenner's plane. Is it that much better than Drake's? Wait, I get the plane of the... I thought it was the music of Drake, them, or Kylie Jenner. It's like you either get Taylor Swift, Drake's, or Kylie Jenner's plane for the rest of your life. I think I'm actually still going to go Kylie's. Yeah, I like her plane. I think it's cute. And I would imagine her staff are very well trained. High standards. High standards. Drake is too much of a bro. They're going to be like, what's up, man? I don't want that.

1:21:47I want little princesses around me all the time. Okay, love. You can only pick one to stay after the rest of your life. Amon or one and only? Amon. Is that the most like luxurious hotel chain? Their concierge is unlike everything else. My trifecta is like Four Seasons, Ritz Carlton and Amon. So I usually stick to those three. But Amon concierge wise, like unbelievable. And they're another if they don't say no. So that's why I like them. What is the most expensive thing your client has asked you to purchase? Probably a purse. I've gotten a couple really big bags. We do some private shopping for people.

1:22:22That's a really fun part of my job. We've had a couple like, we do, we pull like, well, you know the whole Hermes game, obviously. So when a client wants something, if they also don't have time to like go in and do the whole appointment thing, we can source from different parts of the world so that when you get to Capri, your little Kelly picnic is sitting on the bed waiting for you. What's the most expensive Hermes bag that you've sourced? We had a shadow Birkin that was very rare. That was very, very expensive. And it shouldn't have been that much, but that was like over$150, so. What? Okay, you can only pick one to stay up for the rest of your life.

1:22:57Villa d 'Este or Hotel du Cap? So I personally haven't been to Hotel du Cap. That's why it's unfair for me to say this. Okay. Villa d 'Este is spectacular. Probably Hotel du Cap. I haven't been, but just from my experience booking there. and everybody's photos, I would assume that it's fantastic. So let's go with that. Okay. What is the hardest restaurant to get your clients into? Freaking New York right now. Oh my gosh. Anything New York. Right now, I would say Fort Charles or 86 have been difficult, but it's because they're just small and they're tough. So, and newer. Why does a restaurant become a hotspot like that?

1:23:40freaking influencers. I'm convinced. If we just kept everything quieter, I think it would be a lot easier. But even spots like there's not a magic sauce to the restaurant game. I think there's a couple of people that are really good at it, but it's really tough. Like, again, major turnover in those industries. So I need to be like boots on the ground, shaking hands, giving people money, doing the things to make sure that we can make it happen. It is easy for me. If you give me like a month, I can get you in anywhere. But if you text me the same day and want like a Fort Charles reservation that night, they quite literally have to build you a table to do that.

1:24:11It's not like there's just empty spots. They would have to build it for you, and that takes a certain person being in and me having to rub certain pockets. So that can be more difficult. But if you give me a month, I feel like globally we can pretty much get anything done. Who do you have to become friends with at a restaurant to make something like that happen? Because it's probably not the owner, is it? I mean, owner's great. If you can do owner, that's good. The problem with an owner is a lot of them are part of hospitality groups and they've got a lot of stuff going on. So you don't really want to be hitting them up and annoying them.

1:24:41You want to have like a really solid GM. Yeah. In there for sure. Not the front desk lady. No, no. What is the most a client has spent with you in 24 hours? 500 ,000, I would say. Yeah. But that's just like an individual. That was. Yeah. Yeah. I would say 500 ,000, but that was in like four hours. It was just very quick. And what is that spent on? Plane. Yeah. Those are, I mean, those are the big things. It's hard to spend that much money on like jewelry, restaurant, like any of that stuff. Concierge services are not usually that expensive. But yeah, you can make like, you could stay somewhere for a night and take a like G7 and easily spend that much money.

1:25:20Very, very easily. If you're not taking like a hawker, you can get for a couple thousand dollars. But you get a big plane, you get good staff and a great hotel. You can spend, I think I could probably, I would love to see a challenge where I'm I had to spend like$2 million in 24 hours on something because I feel like I could get it done. Someone's going to listen to this and you're going to have it happen. Yeah. Okay. What vacation location looks incredible on Instagram, but you would never send a client to? I don't love Bali. Yeah. Mixed reviews. I have a lot of clients and friends that have spent extended time there and think it's a great spot.

1:25:54But overall, it's definitely overrated, I think. Okay. In certain areas. Yeah. Are the LA celebrity tunnels actually real? No comment.

1:26:08No comment.

1:26:14Have you been to the LA celebrity tunnels? No comment. Okay. They're real. Most expensive mistake you've ever made? so i once i think when i was starting probably about a month in i accidentally when i was learning how to use the systems i accidentally booked a non-refundable trip on the wrong dates for a client that cost troy like fifteen thousand dollars but okay i love you i'm sorry i'm so sorry where would you go if you wanted to have the most confidential lunch in los angeles not uh i think probably chateau marmont or something i yeah it's just it's crazy to me i don't spend a lot of time in la but personally i mean we're going to a hotel um or using a private room at one of the they just do a there's so many private rooms in every single restaurant here so yeah just back room yeah where would you go in the world if you wanted to disappear completely No paparazzi, nothing.

1:27:16Canada, man. Heading back home. I live on a farm. Like, we have hundreds of acres of garlic fields at my house. If I don't want to see anybody, I could go off the radar for years and no one would know where I am. Do you think Canada's rising in popularity for people to travel to because of the exchange rate? I hope so. I really hope so. I mean, we've got, like, Lake Louise. You go to the Fairmont down there. Unbelievable. Whistler, anything west coast. People love Toronto. A lot of nice people. There's some really cool golden nuggets in Canada. And the exchange rate is so good. Aloe, same price.

1:27:49They don't change. A lot of places do. Carcier is 20 % more in Canada. But Aloe and Lululemon are the same price in both countries. So go down there and shop. Go to Aritzia. I literally never buy designer stuff in LA or anywhere in the US. It's always overseas for VAT or in Canada for the exchange rate. I think it's crazy when I see people buying expensive stuff here. I'm just like, it is so much cheaper in other countries. I don't know why you're buying this. Yeah. It's crazy. So I do this thing called HSR love notes that are like affirmations to help retrain my toxic brain. If you could tell yourself one HSR love note for the rest of your life every single morning, what would it be?

1:28:27You've got this. Period. Full sentence. Full sentence. That's it. Love it. Yeah. If you could title this season of your life, what would it be called? Oh, my God. Shit show. No, it's been so good. There's just so much going on. I mean, probably like Zoomies. Like from being on Zoom? No, like a dog. Oh, I was like, that's so depressing. No, like Zoomies, like I picture my little puppy just like screaming everywhere. That is quite literally how the last season of my life has been. I think we're entering a new phase that is just going to be like butterfly. So light and airy and fluffy and happy. But yeah, this has been the most chaotic year of my entire life.

1:29:09I traveled like 100 hours in five days last month. Like just so disassociated. Go, go, go, go, go. It's been amazing. I've worked really hard. But it's time we got to shift out of the zoomies, I think. Okay, wait, I have one more question that just came up when you said that. Yeah. You travel nine out of 12 months a year. Maybe more, yeah. Okay, so you travel 10 out of 12 months a year. How do you stay productive and on track when you're on the road so much? I am on, I pay a naturopath a lot of money. She has me on crazy supplements and I'm very regimented with my meals. I think that's huge. And just like making sure I find the time to do the bare minimum to keep myself healthy body-wise, I think keeps my brain in check.

1:29:53So making sure that I am hitting a Pilates class, doing a hot yoga, even just making time for the sauna and eating. Just eat. I think that's like a huge thing. a lot of really successful people lack nutrients to survive because we forget to eat three times a day. And you need protein, you need carbs, you need fats, you need all of these things to make your brain work really well. And I know if my brain's working efficiently, that I'm just going to be a more successful person and work more efficiently every day. But do you need a routine? For some people, yes. For me, no. Mine's just like those are my, I think, all together, cumulatively, that's two hours in a day.

1:30:28So if that needs to be spread out in different ways, because I have seven hours of meetings one day and I gotta be on a plane the whole next day, it can shift for me. But for some people, I think it is very important to get your time blocks almost just to make sure it's done. But luckily my brain thrives on chaos, so I'm okay. Olivia Fernie, I am obsessed with you. I can't wait to invest with you. Congratulations on everything that you've done. Where can people find you and how can HSR help you? Well, I'm on all socials under Travel with Libby and HSR has done the most to help me already. This is so this has been the first conversation that I've had that we have talked about personal.

1:31:03I freaking cried. Family stuff like all the things. I'm just like so happy to be a part of this community and be able to share with these girls and be able to listen. And you've just done such a good job. Thank you on behalf of all the girls. Oh, my God. Such a good job. I'm a hug.

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