Why I’ll Never Cater To Men! Krissy Cela's Strategy To Build A $190M Empire

38:41And if they do exceptional, we put them on a payroll as well. So I would rather do that than give it to like ad spend or, you know, other ways where I don't really know where this money is going. So I think if we can create more economies to fuel more women becoming millionaires and making more money than they could have ever imagined to help their families, help their careers. Like, I don't understand why anyone would even question that. You know? You know what I can understand as you're saying that? Like, what I think about is, if you put that into perspective for, like, what this creator economy can do for women in society, how do we still have female founders that tear other female founders down or pin against each other.

39:28Have you seen that? I've never seen that happen. Have you seen that? Chrissy, are you joking? Has someone done that to me? No, but I just think that there's like, okay, when I first started posting content, who's done that to you? Who do you want me to go and buy? I think it's more so just like the female founder community, we still have that mentality where it's like one of us can succeed, right? And I think that there is this mentality of like, we're doing this campaign right now with one of our brand partners where it's all about posting every single day. And the biggest theme that I had to communicate to people was like posting through the cringe, posting through caring what people are going to think about you, posting through the hate.

40:08And if you think about what the creator economy for women can actually do, and then you think about all of the things that are working against that, the hate comments, the criticism, like the embarrassment, the not supporting, I still feel like there is quite a lot of that, that people have to push their way through. You never faced that when you were building your brand? No, I faced that. I had, I thought you meant like in terms of other founders, because, you know, like if you needed my help, I would do anything in my power to help you because, you know, like same, same for you to me, because that's just what you do when you want other people to succeed on your level.

40:45And, you know, when you are successful, you provide support. That is just how I've always seen it and you know there's another quote when you're pretty you give a compliment when you're rich you give money whatever the fuck that is but point being oh my god anyone that's sat hating in their little room or calling you cringe because you've put yourself out there is a loser like they are an absolute loser they are weird and they are a loser and I'm sorry to be so blunt but I've never had the desire to sit and comment oh my god you're so cringe oh my god your business is gonna fail like that doesn't even register in my head and if i saw my friend do that they wouldn't be my friend put it that way but to your point yes it is other women doing it when i even look on tiktok a lot of the people making cancel videos and whatnot is women making it about other women which i've never understood and there's this this sense of righteousness where it's like i'm spilling the tea i'm telling you the truth about this person and it's just like honey have you never done anything wrong in your life to sit and judge in the comfort of your own home have you never done one mistake you've you've gone through life as a pure angel and you've never messed up you've never needed a second chance in your life and now I'm not talking about crazy crazy shit you know but in business you're gonna make constant mistakes and you're gonna you're gonna have to deal with those consequences especially being front-facing which I am but at the same time you have to give women grace you have to give them grace because you would want the same grace back totally you so someone that's listening to this that wants to reinvent their life like they want to rebrand you have a six-step process to set goals at the beginning of the year can you expand on that a little bit oh my god is this my rebrand process yeah that was intense my six step rebranding routine and may i preface by saying you don't have to rebrand yourself but there's always room to improve so the first thing i said was stop seeing yourself as a person and start seeing yourself as a brand i got a lot of hate for that i love that yeah i truly think it was like an unlock for me where when you said like set KPIs to it why would we not hold ourselves to the same standard that as your business right you become too personal and the thing is when you're setting yourself goals it has to be more like KPI and structured because then you become disciplined and discipline gives you freedom so I think by create seeing yourself more as a brand also helps you envision yourself in a more 360 manner because I don't build my brand with a tunnel vision of one focus I build it as like how does this impact everything in my brand so for example if I start going to the gym three days a week how will that impact my entire well-being and life so that's a KPI for example people got very emotional over it because I called humans brands over people and that's not really what I meant from the emotional side I meant it was like like a logical thing inside then the other thing was choose a rebrand name tagline again this is really important I do this at honor so one of the things for this year was equity for honor how can we saturate our equity every decision that we make must enhance it so for example it could be boss babe financial independence finally the year I became a creator so what's your tagline and that's going to be your north star that you always try and aim for.

44:29Then I went into dividing into H1 and 2, which is six month milestones, because a lot of people do monthly milestones. And I feel that's very overwhelming, especially fitness goals, because you can't really see that much results in four weeks. You'll feel good, but it'll take a good two to three months to see some legitimate results if you're consistent and I always say that to all of my EvolveU community whenever I used to post on YouTube I used to say stop looking for a quick fix four weeks is not enough you'll feel good in four weeks you'll see results in three months so by putting it in H1 and 2 it gives you six months which gives you less pressure and then I put smaller monthly goals so this is more like health and wellness so going to the gym three days a week finances so maybe you don't want that coffee maybe you're putting that six dollar matcha aside every single day will that be a small little habit that you do but again a match is nice so you know you you do with your money what you will autopilot goals this was really important and I realize a lot of people don't have this whenever you build a business you've got to have like call it autopilot and foundations are your foundations ticking along right before you can start doing like the big things and recently we went through this phase where a lot of things were going wrong because we grew so we're going from startup to scale up and it's got messy so all these processes have leaks because the things that worked two years ago no longer work now.

46:11So me and my CEO have had to sit back and we've been like, right, everything that we decide to change, we're going to give people a 24-hour critical thinking period where you're going to sit and you're going to think about what you want to bring to the table during this process. You're not going to decide on this meeting. You're going to digest it. You're going to think you're going to come back to us. and then when the process has changed you're going to take a week and you're going to see if this process makes sense and if we have to change it again my point being is you can't reach for those incredible big goals if you don't have your foundations laid out and your foundations are a clean space that should be an autopilot goal clean space clean mind making sure your car is clean i know it's a little one but having a messy car everywhere is going to make you feel really anxious, making sure that you're moving your body, making sure that you're not on your phone as much.

47:06These are autopilot things that you just naturally adopt. Again, they'll give you more freedom. And then the final one is be honest with yourself. And again, I think a lot of people set themselves really unrealistic goals. Like I want to be on the cover of Vogue in a year, but you've never even gone online. So it's like, great, like I want that for you, but let's start slow and build it up because then you're not disappointing yourself. And I think when you disappoint yourself, you really like hurt your ego. I'm so happy that you're in the chair because I think you've obviously adopted these principles across like everything in your life, right?

47:45It's like your story is a reflection of that rebrand principle that you just said. While I have you in the chair talking around motivation because it was really interesting to me that this year the number one resolution was for people to move their body more and to work out more than even like saving money, eating well. It was like movement. But it's hard to keep a routine. What are the small things that people can be doing to build the muscle of motivation? I think starting slow because if you've never been to the gym before, if you've never worked out before, setting yourself these big goals is so overwhelming.

48:24And then if you fail, you're just going to feel really shitty about yourself. And no one should be feeling like that. You know, we have enough pressure from external opinions. You don't want to add that pressure to yourself. So I would say start slow. If you're going to the gym even twice a week, that is phenomenal. You should be really proud of yourself. Then after four to six weeks, you've adapted a bit of a routine. Now up to three. okay now in two months time add another fourth and you're gonna see that you're gonna be a bit more gentle with yourself and I think the number one thing is people have zero patience with themselves they have patience with everyone else around them they'd give their ex-boyfriends a million second chances they'd give their best friend a million chances but they don't give themselves the patience and grace that they would give other people so I definitely think if you genuinely want to succeed in anything you want to do in your life, you have to take it slow, which is like a counter of what founders do because we're always agile.

49:25But if you want a serious change, you have to take it slow. How do you set goals? Like even workout goals, financial goals, business goals? Like what is that framework for you? Like I have a mentality where I have nothing. So I spend below my means and like I'm quite careful with it. So with finances, I always just like underspend. But is it like numerical? Like I need to make this or save this amount because I feel like people tie themselves to these things that are so arbitrary. I'm not driven by cash. I know a lot of people say that, but like ask anyone. Probably should be sharing in this but like we've we've had our evaluation of the business it's it's obscene and like that evaluation of the business is could potentially be up to half a billion so like I own 50 % of this business that doesn't excite me you still own 50 % I own 50 % of honor that doesn't excite me I don't sit then I go oh my god I'm worth x I don't sit there and and like get gassed over that in my head I'm like, how many retail spaces can I open in two years?

50:39Yeah, dead ass. So I don't get driven by like a fancy car. I have a nice car, but I don't need 20 cars. I have a nice bag, but I don't need thousand bags. And like, maybe that will change over time. In this phase of my life, it's not my be all or end all. It might change. My fitness goals changed as well. I used to be like, I need to lift 250 pounds of a squat, four reps. And now I'm like, I really hope I make it to the gym today. So it's just like, I think your goals change as you evolve through life. Now, my biggest goal is spending as much time with my son as possible, in all honesty, above everything.

51:25So again, they just change. Maybe when he's like 10 years old and I'm bored of them and I'm like, oh, it's time for you to leave at 18, I'll be like, oh, what can I go do now? So yeah. What do you think motivates you? I genuinely get so motivated by like a win. Is that publicly or personally? Like I want to win publicly. I want Anna to be the best in the game. Like that excites me. When I feel like we've made something groundbreaking or when I feel like we've made something that is sick oh my gosh like I have my high of the week when I feel like we haven't my low is low so like I if you could just leave me in a room and not talk to me for a week I'll come out after a week and be fine but the highs are really high and the lows are really low with that brand I must admit for me personally so I'm learning to navigate it a bit better and I don't really have vices so I don't really drink I don't smoke I don't do crazy shit so my vice is the gym so I train a lot when I need to like blow some steam because it's my escape and the gym has always been my safe haven but winning is definitely the thing that drives me over anything else it's so funny I broke up with a boy in the past because I was obsessed with him and he was super successful.

52:51And I remember, so my favorite question to ask people is like, when are you genuinely the most happy? And my husband's answer would probably be like, with my family, like at a dinner table, just like talking about our legacy and like talking about making an impact on the world. The boy that I dated before looked at me straight dead in the eye and was like winning. That was when he won. No, but it It was just hilarious. It was like when he was the most happy was when he was winning. And I would say that like, there's a part of me that relates to that. Come on, surely you would never get this far if you didn't want to win.

53:26Come on. And by the way, the reason I asked it to you in this way was like, it is publicly as well. Yeah. Like I always, I was an athlete growing up. I always performed best when people were watching. Like my coach would die of laughter when there was cute boys coming to the volleyball game, I would perform 10x more than I would if no one was watching that I was trying to impress. And I think that people that are specifically building personal brands would be lying if there wasn't a little bit of that, I want to win publicly. They're lying. They're lying. They want to come across as humble and sweet.

54:03And it's just like, no I'm sorry then why are you on a podcast you want to be seen why are you on social media why are you taking press shots like come on girl don't don't try and act like you don't want the world to see you're winning you want the world to see you win and you should want the world to see you winning well and I think that's where it gets hard for people to contextualize that because there's no nuance anymore it's like I want to make an impact for women the same way that you do but there is a piece of it inside of both of us as founders that like want to win. And it's, it's both, it's not one or the other, but I feel like the world has made it so hard to have that nuance.

54:39Now it's like, it's either one or the other. And I've been so fascinated because I used to work for celebrities and it's so interesting thinking about a music artist's career, right? Because you have times where you're recording the records, you're in the studio, you're not really in the public eye, you're not doing interviews, like you're really private in those moments, focusing on your art. And then there's the cycle where you go on tour, you're doing every single interview, you're doing Vogue, What's in My Bag, Arc Digest, like every single thing that you can do to put yourself out there to promote whatever project that you're doing.

55:09And then the cycle continues, and it's kind of like this. And there's a way for people to keep parts of their life private when they want to have those ebbs and flows. Whereas when you're building a creator brand, it's a lot harder to go through those ups and downs because people have expectations of you. And it was really interesting when I was doing research and I was talking to my team that's, you know, from the UK and has watched you for the last decade, that there have been times where you've been a lot more public. And then there's been times where you're like a lot more quiet and a lot more private.

55:41And so I'm interested in how you've been able to figure that out, keeping the relevancy the way that you have, while also keeping parts of yourself private during certain eras of your life. oh wow you asked really good questions i'm not sure if anyone's told you that you asked the best questions like i've been on so many podcasts and you're like the best sorry to anyone else i love you all but steven you heard it here first oh steven oh steven boy we we it's been a while um do you know what it is i was very public about my relationships online like exceptionally public about them so I was engaged when I was 22 which is mad don't recommend if you're happy go for it but I think I just kind of did it at the time because I didn't really have a stable family life with my personal family and he provided that and till this day I absolutely adore him I still work with him he's my co-founder of Evolve You I love him to death.

56:45He is one of the people that I still trust till this day. But it just didn't work out romantically. And that's okay. But that was really public online. And then I moved over to my ex. And bear in mind, this all happened in my 20s. So then I moved over to my ex. And everyone was very positively, you know, receiving that news. And they were very encouraging. And that relationship lasted three years, which in my perspective, three years is a success, three years of a relationship but it didn't feel right and now I'm with my fiance but through all of that it was all very public but when I got with my fiance who is the father of my child and the man I want to marry there was so much chaos I've never been called more of a slag and a slut in my entire life by women.

57:39I've never had more threads made about me. I've never had so much gossip and nonsense that wasn't even true spread about me whilst I was still building honor and whilst I was pregnant. So I was just like, what the fuck is going on here? And bear in mind, all of this was happening in 10 years of my 20s. So I dated three people in my 20s. And even if I dated 13 or 30, what the fuck do you care? Like, it's weird that you're this obsessed with how many people I'm dating. But the mistake I made was I shared it all. And so I think that there is a fine line between sharing because you connect and a lot of girls connected to my story and they were like I was engaged really young I didn't want to be with him I met someone then it didn't work or your relationship has inspired me not to tolerate like certain mediocracies and I know that I can be happier elsewhere but the other side was so unbelievably toxic and this negative narrative around women who date multiple people in their 20s are named something, but men who do the same are not.

59:02Like, oh, bro, check you out, you know? Whereas with a woman, it's like, oh my God, another one? And I'm like, actually, not enough. Not enough. I should have been shaking us in Mykonos more in my 20s. But, you know, like in my head, I think that's what pulled me back from sharing a lot. because then I became a mother and then my son came to the world and in fact we actually had a scary moment where I I was so comfortable sharing things that people knew where I lived and my address got leaked and that's when we were like we have to move so that was really really scary and then even worse people would show up at campaign shoots so I would just be shooting with my team and people would be showing up and saying can I be part of the campaign which is so amazing but at the same time it's like oh my god it's because I overshared the locations and which was silly but again I didn't think much of it I was just like oh I'm just sharing my life with my community but there's two ends to the spectrum there is genuinely the people that care about you and are beautiful people and then there are people that take it too far so then it taught me to never share real time again and also never overshare certain things and never share something that you don't want discussed that's what I do now so if I don't want something discussed publicly or on threads or on TikTok I don't share it is there anything more disruptive than a hangover mine are so bad that I can barely drink anymore unless I'm celebrating a big moment, but I still love a ritual that signals the end of the day.

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1:02:55Whichever you choose, delicious coffee awaits. Find Starbucks frappuccino drinks wherever you buy your groceries. All co-founders and leadership at honor think about your personal brand as Chrissy oh they have no choice but you know it was funny I must admit I had my tits done after my son and um I told I had I had to tell them I was like okay guys I'm just getting my boobs done and I'm getting my nose done just so you know and they were like right okay what does that mean I'm like I'll have the surgery I'll be back in two days don't worry about it but then I had like I had to go to New York for potential like investor meetings and whatnot I couldn't not go to New York because I had a tit job do you know what I'm trying to say like that would make you seem inappropriate so I flew which I don't recommend to New York four days postpartum my boob job my boobs nearly like exploded in the air I was in so much pain but I made it to the meeting because I was like I don't want them thinking I'm like ditzy and stupid not that you are but you know what I'm trying to say people have perceptions but they have no choice that's how they met me so my co-founder my my co-founder who is my co-founder for evolve you I met him when I didn't even have a platform so I grew the platform when I was with him and then my co-founders for honor active who I love so dearly they had known me as a creator for eight years beforehand.

1:04:30And so we had that trust. So they had no choice. And I think anyone who I go into business with next has to accept that that's part of the journey. Someone that's listening to this that wants to pick a co-founder for their business, having picked a lot of different co-founders, what are your rules for success? And what would you never do again? Oh my God, so good. First of all, I think having a co-founder is a superpower. I can't stress enough how don't do it alone I would never run a business on my own ever I don't think you I don't I don't think it's a badge of honor I think running it with people that know better than you and you know better than them match made in heaven and I always call it the why guy and the how guy who's the why behind the business I'm the why I'm the the vision I'm I'm gonna take you to the north star they're the how how are we gonna do it and so they start thinking about how we're going to like break it down.

1:05:26So I would first ask the question of what are you trying to achieve? What are you trying to do? So in my case with Honor, it was manufacturing and warehouse facility. That's what I was looking for. So I knew to go into business with people who already had that set up. And that was like the best thing I did because I utilize and incubated their setup onto my business and then now it's like grown to the next level and my co-founders have so much more experience and so I just absorbed all that and I took all that and now I'm like fully formed so I think definitely people have more experience than you definitely people who have the infrastructure that you're looking for depending on what your business is if you're the visionary and you're a little bit more creative someone who's a little bit more logistical and pragmatic.

1:06:21But if you're like that, finding someone who's a bit more creative because you need both, I feel. So many girls listening to this want to find a life co-founder. And it's a really hard decision, right? It's like, who is the perfect person for you? And I think it's hard because there is no one size formula fits all. But I am so interested because right when you were on Steven's podcast, you talked about like who you thought the archetype of who you were going to end up with it. So talking about your life co-founder now, your partner, your fiance, like what is your guys' dynamic in terms of like doing life together?

1:06:55I always thought I was going to end up with someone who was more quiet than me. And I thought I was going to end up with someone who was a bit more passive because I'm so like, and woo, you know, and we're both, ah, woo, like he's Dominican. If you know anything about Caribbeans. They like to party. They like to have fun. They're all like, no problem. Like, you know, we have a bit of tequila. It's a good time. And so in my head, it was completely opposite to who I thought I would end up with. And so I knew Vic for a really long time. I knew him for a decade, but I was never, it was never like that.

1:07:39He was at the time married, I was engaged and we knew each other through the industry, but we didn't even have each other's numbers. And then one thing led after the other and we knew each other. And I was like, hold on a minute, I'm having a lot of fun with this guy. And like, I'm having a lot of fun learning. And I can't encourage every woman listening to this to find a partner that teaches them. I learned so much with Vic he has taught me so much about enjoying life so much about being present in life so much about even finances and I'm constantly learning from him constantly like absorbing his mind and I didn't have that before I felt like I was always the one teaching and I found that really tiring because I was like teaching at work then teaching at home and then teaching my family and I was like who's gonna come and teach me who's gonna look after me so he definitely looks after me he definitely teaches me I don't think that opposites attract all the time I think sometimes but I think sometimes you need kind of the same dynamic as well because you understand each other more and so we balance each other out like that because I get when he's overdone or he gets when I'm overdone.

1:09:06So yeah, I mean, he definitely is the funnest part of my life, I would say. Yeah. That's amazing. It's so funny. I have a lot of really, really, really successful women in this chair. And a common theme that I think people don't necessarily want to hear is that being very masculine in your job as a female is what we want when you are a hyper-performing, ambitious, successful female. And it's more often than not, I can say the opposite dynamic that a lot of these women sitting here have at their home, which I was also never in before with my current husband. I dated people that I led. I was the leader.

1:09:47I was the educator. I was the person that really had the answers, planned the things. And I think that there is this new wave where women that are hyper-successful and ambitious at work that like are very born leaders, they actually want to be led in their private life and in their dynamic relationship. Is that true for you? Yeah, I remember being a podcast one once and I said this and I got dragged online because I was like, I don't want to lead. I don't want to. And then someone's like, what do you want? A PA and an EA? And I was like, no, but hold on a minute, because if the roles were reversed and let's say the guy was on the podcast and he was paying for everything, he was booking everything, he was doing everything, he was leading everything, you would potentially call the girl a gold digger.

1:10:36But the other way around, you're saying the female's too demanding and she wants an EA. Like which one is it? Because at the end of the day, I think that a life partner is just that, a partner. If you see I've had a really difficult day at work help me out what can you do have I eaten today maybe could you help me out there I would do the same for you if the roles were reversed so I definitely don't do any of the leading in my personal life I don't know where any of the utility bills are I don't know when the garbage goes out I don't know when any of that stuff happens to be frank with you I think we're moving again and he's handling it and I don't even know where I'm moving I just I just go along but I can't do this part and also do this part it's virtually it's honestly virtually impossible it's not that I don't want to it's that I physically just can't do it all but also Vic runs his own business you know and he's hyper hyper hyper successful but he wants to do those things he finds enjoyment in leading whereas I don't in my personal life so it's also finding a partner that enjoys leading over you because I don't like doing that with you and your ex because you guys started the business together.

1:11:46Like, what are the lessons that you took? Because I've heard you say on other podcasts, like that just stopped being romantic because it was so pragmatic of figuring out, like, how are we growing the business? What are the lessons that you take from that to like keep your relationship fun and exciting and not necessarily feel like it's just the same thing over and over again? I don't work with Vic. So, you know, I have honor. He has his business. We advise each other. like let's say we're having dinner and we advise but he has his thing I have my thing if god forbid we were able to part ways I still have my thing you still have your thing and I think that's really important having separation is so important he has his hobbies so he rides motorbikes I do my things like I love beauty I love treatment so if I could be like having a treatment a day I would and that's my hobbies so like we have our own lives and I think that's really important whereas with my exes it was merged so I run the business I we had the same hobby the same friends the same everything so it became like I'm claustrophobic whereas with Vic it gives me time to miss each other and I think that's really important so you know he tells me about what he's done at work I I tell him the chaos at honor and help me.

1:13:07I need help. What to do with this? And he helps me. And on the weekend, he goes, rides his bike. I go and do my treatments. And I think that separation is really important. So the number one lesson is having independent lives as well as your lives together. Okay, speaking of that, we need to do some rapid fire. Yeah, I'm so interested in your answers. What is the last thing you put on your credit card? Oh my God. Oh my God.

1:13:37I think I paid a bill. I swear to God, I think I paid a bill. What bill? I think it was like the mortgage or something. Okay. Calories and food or drinks? A food. LA or London? LA. You're an LA girl now? No, I'm still not. I love New York over LA. Sorry. I do. I love New York. But you're not moving to New York. I'm not moving to New York. no I'm gonna move to Miami you're moving to Miami I'm moving to Miami when I can't do the LA time my team wait I wake up at 5 a.m so I actually have the exact same problem like I used to love living in LA and then I think it's been the last two years when I like my sister became my business partner she's based in Toronto now with flight story based in London I'm like I cannot do the Pacific time zone anymore Miami is one of my favorite cities why Miami oh my god why don't you move with me?

1:14:33Well, we do spend a lot of time in Miami. Then why are you here? I mean, I love LA too, but just like that flexibility of having another spot. So like we are very transient. So like in January, we're a lot of the time in Montana, which is closer. Miami, we spend a lot of time in. And then in the summer, we spend a lot of time in Europe because of the time zone. Yeah. Yeah. That's why, because my team is going to be divided London, New York. and so I'm just like LA doesn't make sense and I'm in New York pretty much every other week so I can't do the time zone it's like killing me 11 hour flights to London is killing me so when are you moving to Miami as soon as I find a house as soon as I find a house I'm gone yeah do you think that there's the ability to build a business as big as honor is in LA as it is in Miami or New York I mean I never built the business in LA the origin was London and then I moved to LA two years ago when I was pregnant so I had my son in Santa Monica and LA has been a real big research piece to see how people live here and it's very different to New York very different to Miami but our biggest consumers are US based and our biggest states are New York Miami LA so I'm always across those three states and Texas actually so seeing how people live is very different and the colors that they buy and the silhouettes that they buy so in my ideal world I would have a place in all of those states just purely for research even the hot classes the things the girls wear in New York to what they wear in LA to what they wear in Miami so different so different even our website now we're literally building state based pages so we have location bases in a sense of us uk germany whatever but we don't have specific state ones where if you're in new york it will show you the new york banners and basically new york they buy darker colors than they do in Miami.

1:16:45That makes sense. That makes sense. But imagine just going on there if you're in Miami and just seeing all the bright colors that honor has to offer rather than everything that every state sees. What is the difference between the distropper that you would say an LA girl versus a New York girl versus a Miami girl? I think LA is cool, but I think New York is cooler in the sense of it's understated. So I think New Yorkers are like about their business like they need to get shit done it needs to be practical it needs to fit it needs to work they're in and out of classes sometimes they're double class in that shit so they're like there's like no funny business whereas in LA it's a bit more chilled I've realized and it's a bit more flexibility and you have a bit more time so product needs to be a bit more transitional that's why you see a lot of loungewear here and then in Miami it's so fun bright colors fun more quirkiness like even the classes they use more like bad bunny or they use more fun music so it's very interesting I always say the US is like a world in itself being a London girl myself like being in the UK I didn't even live in London until I was like 25 I was in like the the farms and stuff so I didn't even know London life so I went to London checked out London then I moved over to LA New York Miami so yeah so fascinating okay treatments lymphatic drainage or facial lymphatic drain over facial how often do you do that I would do one every week if I could I think they're so good for you but time cold plunger sauna sauna favorite wellness brand that is not yours I really like what's that brand called a ancient nature agent oh agent uh agent nature do you use their collagen no I use their firming body cream it is so good I kid you not I I used to get quite a bit of like bumpy arms and like acne because I'm acne pro the best i love that i also supplement wise i worked with them for a bit as a creative director don't work with them anymore but love them still pro mix i think pro mix is great love them down love the founders and i would say ilia ilia beauty as well i think they're great and i love i love the founder sasha i think she's great so yeah but i know it's not wellness no that's perfect i love it yeah um okay just a few more favorite comfort creator oh my god i don't i don't watch anyone you don't go on any social media to watch anyone i don't watch anyone i what i i look only at tags and and story tags i i look at community i don't look at anyone i don't follow anyone on my unfiltered i only only watch my community i swear to god that is the best answer i've heard um okay so i do this thing called an hsr love note which is basically like an affirmation that is to retrain negative thoughts in my brain if you could only tell yourself one thing for the rest of your life that you would call an hsr love note what would it be i always say to myself this too shall pass and i think that's a good reminder that when you're going through something really difficult it's not going to last forever it's going to pass and you're going to be okay again.

1:20:18Christy Teller, thank you so much for coming on Hotsmart Ritual. We love you. Thank you. Where can people find you? Instagram, TikTok, on the Honor Active website. Can't wait till you come back when you're a billion dollar brand. Thank you.