#17 | What The Top 1% Of Coaches With Podcasts Do Differently in December To Drive Even More Growth & Monetization

0:00You've been creating consistent podcast content all year, showing up for your audience week after week. But here's what most coaches don't realize. December is when your competitors go silent, and that's exactly when you should double down. Welcome to How to Grow a Podcast that attracts high-ticket online coaching clients. The show helping coaches, consultants, and experts turn your slow-growth podcast into a profitable client attraction system. At the end of this episode, I'll share a little more about who I am and what we do at my company, GetMoreListeners.com. It might even shock you. But for now, let's dive into the episode.

0:40In today's episode, you'll discover why taking a podcast break in December actually cost you clients in January, the two strategies successful coaching podcasts use to maintain momentum without burning out, and finally, how to create timely content that makes your show impossible for potential clients to ignore during the holidays. Let's dive in. Online coaches with podcasts face a unique challenge every December. You've worked hard all year building credibility and authority through your show. But then the holidays hit. Family gatherings, client calls wrapping up, everyone's in vacation mode.

1:16And here's what happens. Most coaches decide to take a break from their podcast. They think their listeners need a break too. But here's the reality. Your potential clients are still consuming content during December. They're just for doing it differently. Maybe they're listening during long drives to visit family instead of their morning commute. Maybe they're catching up on episodes while wrapping presents instead of at the gym. But they're absolutely still listening to podcasts. And if your show goes silent, they'll find another coach to listen to. Someone who stayed consistent. Someone who showed up when everyone else disappeared.

1:50And that coach? They're the one who gets the inquiry email in January. Not you. Let me break down exactly what the most successful coaching podcasts do differently in December. There are two strategies here. One saves you massive amounts of time while keeping your show active. The other builds serious momentum heading into the new year. You can use one or both depending on your bandwidth. Let's start with the time-saving strategy. Strategy number one is republishing your best past episodes. Now, I know what you might be thinking. Won't my listeners notice? Won't they think I'm being lazy? Here's the truth.

2:24most of your audience hasn't heard your entire back catalog. If you've been podcasting for even six months, you probably have dozens of episodes that new listeners have never discovered. And your existing audience, they've forgotten most of what you taught them three months ago. That's not a criticism. That's just how human memory works. So here's what you do. Look back at your analytics from the past year. Find your top performing episodes based on downloads and retention time. Pick three to five episodes that got the best response. Then add a quick 30-second intro that says something like this.

2:57Hey, it's December, and things get busy this time of year. I wanted to make sure you still had valuable content to support your coaching practice during the holidays, so I'm resharing one of our most popular episodes from earlier this year. That's it. You can batch record five of those intros in 20 minutes, schedule them to release on your normal publishing days, and you've just maintained your entire December podcast schedule without creating a single new episode. Let's say you're a business coach who published an episode back in April about pricing your high-ticket offers. That episode is just as relevant now as it was then.

3:32Republish it in December with that new intro. Or maybe you're a mindset coach and you did an episode on overcoming imposter syndrome. Perfect for December, when a lot of coaches are reflecting on their year and setting goals for the next one. You get the idea. This strategy keeps you top of mind with potential clients without adding to your workload during the busiest month of the year. Now, let's talk about strategy number two. This one is about creating seasonal and timely content. And this is where you can actually gain ground on your competition. Because here's what happens in December. Your listeners are out of their normal routines.

4:06They're not commuting to work at the same times. They're spending more time with family. Their schedules are completely different. So your podcast has to work harder to stay relevant. If you publish a generic episode about client attraction strategies, they might think, yeah, I'll listen to that next month when things calm down. But if you publish an episode specifically designed for what they're experiencing right now, that climbs to the top of their priority list. Let me give you some examples. If you're a health coach, December is when your potential clients are struggling with holiday eating.

4:40They're stressed about gaining weight. They're worried about their nutrition goals. An episode titled, How to Stay Aligned with Your Health Goals During Holiday Parties, becomes essential listening right now. Not next month, right now. Or let's say you're a business coach. Your ideal clients are probably doing end-of-year planning. They're looking at their revenue. They're setting goals for the new year. An episode about three revenue goals every coach should set in December becomes immediately relevant. Here's another example. Maybe you're a relationship coach. December means family gatherings, and that brings up all kinds of boundary issues and old patterns.

5:19An episode on how to set loving boundaries with family during the holidays speaks directly to what your listeners are dealing with this week. Do you see the pattern here? You're not just creating good content. You're creating content that's impossible to ignore because it addresses what your potential clients are experiencing right now, in this moment, during this specific season. And here's the beautiful part. While your competitors are going silent or republishing generic content, you're showing up with exactly what your audience needs most. You're demonstrating that you understand their world, that you get what they're going through.

5:57And that's exactly what converts listeners into clients. So how do you identify what seasonal content to create? Start by thinking about your niche and what changes for your ideal clients in December. If you're a parenting coach, maybe it's navigating co-parenting during the holidays or managing kids' expectations around gifts. If you're a financial coach for entrepreneurs, maybe it's tax planning before year-end or reviewing their profit and loss statements. If you're a fitness coach, maybe it's maintaining workout routines when gyms are crowded or you're traveling. The key is to think about the intersection of your expertise and their current reality.

6:37What are they worried about right now? What challenges are they facing this specific month? What would make them stop scrolling and think, I need to listen to this today? Now, here's how you can combine both strategies. Use republished episodes to maintain your regular schedule without the workload. Then add one or two seasonal episodes that are specifically designed for December. This gives you the best of both worlds. You stay consistent, you save time, and you create moments of high relevance that keep you top of mind. Let me give you a practical example. Let's say you normally publish twice a week.

7:15You could republish one past episode per week with a new intro. Then record one new seasonal episode per week. That's two episodes maintaining your schedule, but you're only recording one new episode per week instead of two. You've cut your workload in half while actually increasing your relevance. So let's recap what we covered today. First, December is not the time to go silent with your podcast because your potential clients are still consuming content, just in different ways and at different times. Second, you can maintain your publishing schedule without burning out by republishing your best past episodes with a simple new intro explaining that you're resharing a fan favorite during the busy holiday season.

8:00Third, you can build serious momentum by creating seasonal content that addresses exactly what your ideal clients are experiencing right now in December. making your show impossible to ignore when other coaches have gone quiet. And finally, you can combine both strategies to maintain consistency while cutting your workload and staying highly relevant to potential clients during a time when your competition has disappeared. In this episode, we covered Why Taking a Podcast Break in December Actually Costs You Clients in January The two strategies successful coaching podcasts use to maintain momentum without burning out.

8:40And finally, how to create timely content that makes your show impossible for potential clients to ignore during the holidays. Thank you for listening all the way to the end. At the start of this episode, I said I'd tell you a little bit about me. So I'm about to share a secret with you. One that might mean you hate me. Completely quit listening to this podcast and think I'm a total scam. However, I want to be transparent. Are you ready? Well, my name is Tony. No, of course that's not the secret. The secret is that I'm actually a robot. My creators are Tig and Anthony, hence my name, Tony. The sick bastards.

9:26Anyway, they are the founders of GetMoreListeners.com. In the last five years, they've coached and interviewed over 400 podcasters and generated multiple six figures from their own show. They gave me access to everything they know, and I'm here to share it with you. So while I don't understand why you humans are so obsessed with coffee, I do understand how to grow a podcast that actually brings you new clients regularly. So here's my offer to you. If you want to finally understand why your podcast isn't growing and get a personalized roadmap to fix it, in less than 30 seconds, you can go to getmorelisteners.com slash onlinecoachaudit.

10:06Enter your show name and we'll send you back a free mini podcast audit. It's completely customized to you and your show. That's getmorelisteners.com slash onlinecoachaudit. The link is also in the show notes of this episode.