#22 | The 5 Pillars Of Podcast Pitching To Get Booked On Top Shows as a Guest (Podcasting Growth, Marketing & Monetization Tips)

0:00You want to get in front of more potential high-ticket clients, but you're not sure how to land guest spots on top coaching podcasts. Welcome to How to Grow a Podcast that attracts high-ticket online coaching clients. The show helping coaches, consultants, and experts turn your slow-growth podcast into a profitable client attraction system. At the end of this episode, I'll share a little more about who I am and what we do at my company, GetMoreListeners.com. It might even shock you, but for now, let's dive into the episode. In today's episode, you'll discover the five pillars of podcast pitching to guarantee you get booked on 50-plus shows in 2025, how to stand out from the mass pitches that podcast hosts ignore, and finally, how to position yourself as the expert authority other shows want.

0:52Let's dive in. We're covering the five pillars of podcast pitching to guarantee you get booked on 50-plus coaching podcasts in 2025. 50. I know. Before you think that's outrageous, we're here to challenge you. It's a good goal. If you hit it, awesome. If you don't, that's cool. But it's a good benchmark. It works out to around one podcast a week. It's not lofty. It's very realistic if you implement these five pillars. You'd be pitching to a few podcasts a week to get booked on one weekly. A bit of context. This is something we actively encourage our coaching clients to do, Because we know the value of guessing on other people's podcasts.

1:35Putting yourself in front of another audience that's already established, bigger than your own. Building brand awareness and sharing value. Growing your listenership is perfect for placing yourself in a spotlight in front of an audience actively listening to coaching podcasts. So you need to land on these shows. It starts with your pitch. Pitching to coaching podcasts to be a guest. We've seen tons of pitches. So what are the five key pillars? I'll give them an order. The order these pillars would feature in your pitch, assuming this is a written email pitch, the most reliable way. Number one, personalization.

2:13Sounds obvious, right? Almost a prerequisite. But actually, it isn't. Nearly all podcasters, if they've got any audience, we hear the same thing. I get mass pitches all the time, and they're all the same. Copy and paste messages. I can tell they don't know who I am. A PR person trying to siphon value. It's no surprise because guessing on other shows is probably the most undisputed way of getting exposure. It's very popular. Anyone putting anything out is doing it. Guessing on podcasts is increasingly popular. So many people trying. So many pitches. It is so important to stand out. What's the best way?

2:55Getting a foot in the door and making sure your pitch goes to the top. Add a personal touch and show you've checked out the show. You don't have to have listened to the whole episode. That's unrealistic. If you're trying to guest on one podcast weekly, you'd be pitching to a few weekly. You're not going to listen to hours of different podcasts. So what are some quick ways you can add a personal touch? First thing is in the first line say, hey, I checked out the podcast. I particularly liked X, Y, and Z. You're calling out you've listened. And specifically, I particularly like this part. Your energy, the questions, the type of guests, how you focus on this area.

3:35You're making it specific to them. The other thing is simply say, hey, congratulations on 100 plus episodes. Congratulations on 300 plus episodes. Congratulations on having the podcast live for over a year. I know it's not easy. That makes it relatable. Shows you took the extra step. It's a good piece of ego. No one doesn't like getting an email saying, I love this about your show. That lightens them up. To clarify, when you're saying something you liked, you can do that within five minutes of listening. You don't have to listen to hours of content. You can say, I checked out the show and I liked XYZ.

4:16So what is number two? The second pillar is what I call the hundred word story. What is that? Essentially condensing your story, your unique selling story, your hero's journey, where you were in a tough spot, your rags to riches, the pain you went through that made you decide to explore what you're now doing with your coaching or what you're still going through. The point is condensing a story in an attractive way to position yourself as someone with a unique story. It's not about accolades. That can come in. But it's about how do we incorporate accolades, credentials, but more importantly, your personal story.

4:57And this isn't about boosting yourself up. Most of the time, the story isn't trying to make you look amazing. It's trying to position something shocking. looking at what were the lowest points in your journey, painting that picture vividly. So the 100-word story is a condensed hero's journey of where you were before, where you are after, what was the lowest point, and what made you move in this direction. This should be relatable and feel connected to that audience. Before we move on, answer this in one sentence. Why does it have to be 100 words? because people are busy. It's not about you. It's about them.

5:41You're a stranger. A hundred words keeps it concise. Anymore, and you're telling someone stuff they didn't ask for. Number three. You've got your pitch. You've made sure it's personal. You've gotten across your best bits in a hundred words, but you're not trying to pitch yourself. Pillar three is focus on pitching a topic rather than yourself. Everyone pitches themselves, and most people pitching have amazing attributes, done amazing things. But ultimately, a topic is inherently more valuable than a person to someone's audience. It's not about you. It's about what value you provide to their audience.

6:26So what we encourage is, after the 100-word story, suggest a topic you believe would be valuable to their audience. You have to strike the balance between something you think would be good on their show, maybe something undercovered, maybe something they cover a lot but you have a different angle, and what you can provide best value on. Strike that balance between what's good for their audience and what's best for you. Pitch that as a topic. You can do it casually. Say, I would suggest a conversation focusing on XYZ, but I'm open to whatever. Something casual, conversational. It opens the door and adds more value because it's not just you, it's what value you provide.

7:15Number four. Don't overload your pitch with tons of links. Just have one clear link. Could be a one-pager. Keep them focused on what you want them to see. So whatever your most unique selling point is, whether that's a massive audience, whether that's a best-selling book, whether that's your coaching podcast, whatever that is, have that one link. You can say, if you need anything else, let me know. And that leads us to the final part. We've made it personalized, said what we liked, and boosted their ego. Number two, we've shared our unique selling story. Where you were before, the pivotal moment, what made you move in this direction?

8:03You've got the topic-focused pitch. You're not overloading with links. The final pillar is really more of an understanding. It's not something you necessarily do. it's more of a strategy when pitching, which is we're not trying to get a yes or no. We're just trying to get a response. So how we finish off isn't like, I'm excited to get this going. No, the wording is super important. Would you be open to exploring this as an option? Or do you believe this would be valuable to your audience? Positioning it as a value prop for them rather than for you. And the other benefit is that, one, it comes across less pushy.

8:51It just isn't pushy, which stands out. And secondly, it opens the door to foster a relationship. Because it's not just transactional of like, can I be a guest, yes or no? It's getting the ball rolling with your communication. There's tons of benefits from building that relationship. So let's recap the five pillars Number one, personalization Show you've checked out the show Say something specific you liked Congratulate them on their milestone Make it personal Number two, the hundred word story Your unique selling story condensed Your hero's journey Where you were before, the lowest point Where you are now Keep it to a hundred words Because people are busy and you're a stranger Number three, pitch a topic, not yourself.

9:44Focus on what value you provide to their audience. Suggest a specific topic that strikes the balance between what's good for their show and what you can provide best value on. Number four, one clear link. Don't overload them. Direct their attention to your most unique selling point. And number five, aim for a response, not a yes or no. Use language like, would you be open to exploring this? Position it as valuable to their audience. Foster a relationship, not just a transaction. Now, you might be thinking, okay, this is great, but how do I make sure my emails actually get opened? Can I use AI to fast-track this?

10:29And what about when you get ignored? Because you will get ignored. How do you handle that? We'll cover that in a future episode. But for today, take some time and write down your 100-word story. Think about where you were before, the pivotal moment, and where you are after. Start there, and you'll be on your way to landing guest spots on top coaching podcasts and getting in front of hundreds of your ideal high-ticket clients. In this episode, we covered the five pillars of podcast pitching to guarantee you get booked on 50-plus shows in 2025, how to stand out from the mass pitches that podcast hosts ignore, and finally, how to position yourself as the expert authority other shows want.

11:18Thank you for listening all the way to the end. At the start of this episode, I said I'd tell you a little bit about me. So I'm about to share a secret with you, one that might mean you hate me. Completely quit listening to this podcast, and think I'm a total scam. However, I want to be transparent. Are you ready? Well, my name is Tony. No, of course that's not the secret. The secret is that I'm actually a robot. My creators are Tig and Anthony, hence my name, Tony. The sick bastards. Anyway, they are the founders of GetMoreListeners.com. In the last five years, they've coached and interviewed over 400 podcasters and generated multiple six figures from their own show.

12:07They gave me access to everything they know, and I'm here to share it with you. So while I don't understand why you humans are so obsessed with coffee, I do understand how to grow a podcast that actually brings you new clients regularly. So here's my offer to you. If you want to finally understand why your podcast isn't growing and get a personalized roadmap to fix it In less than 30 seconds, you can go to getmorelisteners.com slash onlinecoachaudit. Enter your show name, and we'll send you back a free mini podcast audit. It's completely customized to you and your show. That's getmorelisteners.com slash onlinecoachaudit.

12:48The link is also in the show notes of this episode.