Espresso: never give in - Paul Ainsworth

0:01Morning, morning, or welcome. Yes, I have grown a tash, I have got a nose ring and I am covered in tattoos. I am your barista for the day. Welcome to Espresso short, snappy Espresso short podcast episodes. I've literally downloaded all the wisdom from all the founders and all the brands like Gurd, Tills, Coconut Collaborative, Candy Kittens, Little Moons, Planet Organic and I've distilled it into this micro, short, snappy wisdom to give you a mabooosive edge on the day to kickstart your day so look, without further ado, let's get cracking and enjoy this espresso shot what you've talked about there Paul, it's almost like this war of art one of my favourite books is this book called The War of Art and why I love, we'll get on to it in a sec, but it is this sort of military discipline that in the kitchen that externally creates this delicious, artful experience to the consumer.

0:56But I've listened to quite a lot of podcasts you've done and there is this difference between, if you want to look at it through the lens of SAS, there's a difference between those who made it through the brutality and the tough times and those that didn't. what is the difference between those and sorry the difference in the mindset between those who made it and those who didn't like what's the one percent never give in simple as that i know i know you you know people sometimes with that question might want uh a more a more beautiful answer i am telling you now like you can you can you can read as many bruce lee quotes as you want and we We are now a society that is so we're all, you know, and it's good.

1:38We're also full of information and we're also, you know, and we can't, we can't go on social media about someone putting up some kind of quote, you know. But I'm telling you now, the 1 % difference is trust the process, never give in. Quick one, guys. Espresso's got a brand new sponsor, Unleashed. Unleashed is inventory management software that talks directly to your finance and econ software. We use Unleashed daily at Ireland. I bloody love it. We've got our admin time in half, saving approximately 30k a year. Why use it? Save money, save headaches, save stress. Get granular clarity on your margins.

2:16Know where your stock is. Don't miss availability. Look, your favorite brands literally use Unleashed as their backbone. Candy Kittens, Tiny Rebel, Trip, all use it religiously. Look, there's a link in the show notes. Please feel free to book a call with Josh. He's a wonderful sales team at Unleashed. They're amazing. Even nothing comes of it. and even better news you'll get your first month free if you reference hungry thank you you can use all the quotes in the world you want you can put all of the all of the kind of you know you know crouching tiger like all of the all of that stuff and all of those things can you know can help some of them i i can't stand you know i'm not going you know i saw someone put up something the other day work so hard so you don't have to introduce yourself um you know like for me i think a lot of that is you know i don't like to swear a lot i think a lot of that is absolute bullshit um the one for me what's the one percent difference those that never give up no matter how hard how tough and interestingly on i i was traveling home from london yesterday and i listened to the latest um jay shetty with lewis hamilton um and podcast and it's the first podcast lewis hamilton has ever done and I you know love or hate Lewis Hamilton you know I I really like Lewis Hamilton and um it's absolutely brilliant and and it's and it's the same thing and you you and what it's really nice you could you could look at this person and he is is the absolute goat this god-like figure that's achieved so much that's come from absolute working class go-karting to now seven time world champion and and i've always whenever i've been asked that question i've always said never give up never give in thank you so so much for listening it honestly means the world to me i hope you enjoyed your morning coffee and go and have an amazing day let's be having you if you want the fun episode it will be in the show notes a link will be in the show notes the full episode thank you so much please leave friends as well means the world to me

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