


16 Oct 2026 · 13m · 5 chapters

Modern online dating, Match Group’s Tinder/Hinge matching approach, and how portfolio managers debrief on investment methodology; plus brief market/AI/industry disruption notes and personal segments.
Spencer Rascoff, CEO of Match Group (Tinder, Hinge). Background: founder of Zillow; previously ran his own podcast; grew up around music (father was tour producer for Rolling Stones and U2).
Dating apps work better when users provide lots of context; matching should happen quickly to generate positive “rumors” and growth. Algorithms are likened to a “deck of cards.” Apps adapt to behavior shifts (e.g., people prefer socializing over “dating” as a job interview). Marriages that started via online dating reportedly last longer with lower divorce rates.
1695 London personal ad as historical parallel; “deck of cards” algorithm explanation; Norway’s double-date trend; AI agent example MetaMuse; SpaceX spectrum purchase affecting mobile companies.
Written by AI. May contain mistakes.
Discussion on relationships and dating apps with insights from Spencer Rascoff.
“real estate portal and online system in the US.”
A historical perspective on personal ads and their modern digital counterparts.
“Well, probably more than, I mean, it's like more than half.”
Insights into how dating apps like Tinder match users and their business implications.
“And then he took over the firm in 2025 and you also talked to him about that and what he did back then.”
Discussion about portfolio management and its importance at the executive level.
“That's really one of the most exciting things that I'm doing.”
Exploring how AI technologies could disrupt various industries.
“I don't particularly care who plays as long as it's good.”

Get the gist, explore an idea or ask about something said.
On In Good Company with Nicolai Tangen, what are the key points of this episode?
Automatic transcript. May contain errors.
0:00Hi everyone and welcome back to a Friday wrap-up. I'm still Marthe Skaar. I'm Nicolai Tangen. And this week we will talk about relationships in the modern world because you spoke to Spencer Rascoff, he's CEO of Match Group, the company behind Tinder and Hinge.
0:25absolutely really fun and it's interesting because it's the kind of stuff that everybody is concerned about and we had a lot of input beforehand from people in the organization and my do people have opinions about the dating and the dating apps another thing which is kind of fun is that he previously ran his own podcast. He was the founder of Zillow, which is a big real estate portal and online system in the US. And it's kind of fun when you interview people who run their own podcasts, because it's just a different type of dynamics. They are typically a bit more snappy, shorter answers, they interrupt back and forth like that.
1:03And you'll see the similar type of thing when we interview Scott Galloway, which is coming up soon. We saw the same with Adam Grant and so on. So it's just kind of fun, you know. Great. Before we start this off, I want to take you a bit back in time. Imagine you are in London. You actually are in London today as well. But it's in year 1695. And then you pick up the vehicle newspaper and there you read this ad. And it says, a gentleman about 30 years of age that says he has a very good estate would willingly match himself to some good young gentlewoman that has a fortune of 3 ,000 pounds or thereabout, and he will make settlement to content.
1:43Do you know what this is, Nicolai? I think that probably was the first, you know, personal ad. It is. It's the first ad to find a partner that we know about, at least. And then you zoom forward like more than 300 years later. How many of us use the modern version of this? Well, probably more than, I mean, it's like more than half. and increasing a lot. I think in my mind, what is interesting is that we are now very reliant on it. I've seen the stats more than 40%. I think it's 45 % of young men between age 18 and 25 have never approached a woman in person. And so we now do it online. The other thing which I think is interesting is that actually marriages, which started with online dating, last longer.
2:34The divorce rate is lower. And so these algorithms for sure have value, you know? Yeah, they do. And talking about that, because this whole business model is built around an algorithm. And he explained the algorithm as a deck of cards. It's quite the opposite of these old contact ads that had very little context. Basically, the advice he's giving, and of course, you need to listen to the podcast to figure this one out. But you need to put in a lot of context. The more you put in, the better it is. You need to have a lot of pictures of yourself. Never have the same sweater on in several pictures.
3:10Always surround yourself with a lot of friends because nobody wants to date the loser. So you want to date into a person who's got already a lot of friendships. And of course, dog is good. Put in a dog. You also mentioned that you got a lot of input from the organization because you wrote this post to the organization that you met your wife back in the dinosaur age. You haven't really used it or you haven't used it. What kind of tip did you get from the organization? Well, we got all kinds of questions. I think an interesting thing is, is it really in Tinder's best interest to match people early or late?
3:49If you match them early, you lose out on business revenues. What he is saying is that the quicker you can match people, the better it is, because then there are rumors that this is a really, really good app. and that is more valuable than actually keeping subscribers on for a long time. So that's at least what he's saying. Of course, they never give the amount of women and men. They don't give percentages. I suspect there are fewer women than you think on these apps. But hey, that's a number they don't want to give. Yeah, I noticed that. And an interesting part to me is also how they adapt to changing human behavior.
4:28And you kind of alluded to it when you said that people want to be more social. He said, Jen said, they don't even like the word date. They see it as a job interview. They use social scientists to try to adapt to this. Have you reflected on the learnings from what he's saying here? Well, I think it's interesting. Clearly a very strong trend towards kind of double dates, that you are couples meeting other couples. And that trend was first established in Norway. and has been very strong. It's an interesting phenomenon, right? Yeah, sure is. And then he took over the firm in 2025 and you also talked to him about that and what he did back then.
5:10He says that he thought the firm had too short-term focus. He focused on the people, the products, and then the profit. How important is that for a long-term success of a company? For sure, we see that in so many companies. You really need to go in and work on the culture, work on motivation, why they are there. Just look at everything from scratch. And then, of course, also look at technology. It's kind of the same thing as we did in the oil fund back when I took over. You go in, you figure out what part of the culture is it that you want to work with. What are your priorities? Don't have too many at the same time.
5:53And don't go too fast. and then of course work on technology as well, which is what we've done to a very, very large extent. Yeah. And then one thing I find funny is that you ask him quite a lot of questions that he clearly do not expect. And you tend to do that, try to come with some surprising questions. What do you get out of a conversation when you do that? Well, you get away from pre-rehearsed answers. And if they haven't got that particular question before, then they really need to think and you get a more honest response. There were some things that I had expected them to have answers for, which we didn't have.
6:35So clearly the data mining, there is a lot of scope further on data mining. Some companies are really good at data mining. I remember we had a podcast with Zalando, the online retailer. They can basically look at the colors trending in each city in Europe, for instance. so which color is trending up in in milan which color is trending down in in berlin i kind of i think that's really interesting and so when i asked him uh you know is facial hair trending up or down well you need to listen to the podcast to to hear his answer but if you are a man and you are wondering whether you should have facial hair or not you need to listen to that one
7:18okay so moving over to talk about the markets and what's going on in the fund um you're in london this week what are you up to well we have had the executive board visiting us in london it's been really really great we've had several days of internal presentations we have showcased the great people we have talked about some of the dilemmas we have both in terms of active management active ownership and we also had some great external speakers to highlight some of the things we're doing so it's been very good a very very engaged executive order so that's been that's been good I've also had several what we call portfolio manager debrief we sit down for an hour with the various portfolio managers and we go through how they work their methodology their portfolio, how they see the upside downside and so on.
8:11That's really one of the most exciting things that I'm doing. Also visited Cambridge University. I love visiting universities, spent time with young people and was interviewed by one of my all time favorite journalists, Gillian Tett at Financial Times. So it's been an exciting week. To dig a bit deeper down into the portfolio manager debriefs, this is something that some other companies also do. What's the purpose of doing them? Well, the purpose is to look at methodology. Because when you are a portfolio manager, you will go through periods of good performance and bad performance. And it's important to be consistent with your methodology throughout these periods.
8:58And the more consistent you can be with methodology, the less stressful day-to-day results should be. It's a tendency to be stressed and a bit depressed when you go through periods of underperformance. But the more you can focus in on the process itself, the better it is. And it's nice to talk to people about it because it can be frustrating sometimes and it can be a lonely job. Yeah, for sure it is. And this is something we then do on a regular basis then. And talking about AI, because there's been a lot of news around AI agent and how they also made it into the consumer market. MetaMuse is one example of that.
9:39Agents with this app can basically run their life, right? Book doctor appointments, byproducts, etc. It's early days, but how do you see this could impact the established industries? Well, we've had a couple of news items this week, which can upset industries. The Metamuse can upset the banking industry in that it will make people more agile and more opportunistic in how they place their money and so on. So that could upset that. Also, interestingly, SpaceX bought some new Spectrum, which again can have implications for mobile phone companies. So technology development and the potential dislocations here in many industries is just just exaggerating.
10:30Moving on to the last segment here. Raskoff, he grew up around music and his father actually was tour producer for Rolling Stones and U2. And then his only visit to Oslo was with Stones in 1990. Have you seen some of this band live? I have. I have not seen Rolling Stones, but I have see you too and uh uh incredible incredible that music is not the main thing in my life i'm uh you know you can kind of uh split music in in two parts according to the specialists you have the artist specific music and then you have the mood music i'm more into mood music particular parts of the day i put on some you know i have my barbecue music in the summer i have my uh you After having been out on a trip in the forest type music, five in the afternoon in front of the fireplace kind of music.
11:24So I'm more that kind of guy. I don't particularly care who plays as long as it's good. So less about the artist and more about the mood. That's the way it works for me. I actually grew up around music. I played the flute and my first real job was as a flute instructor. and you could earn a lot more money doing that than running around with a newspaper. So it's funny how music can really shape your life in many ways. Absolutely. Then you're in London, as we just talked about. Are you up to something interesting this weekend? Well, I'm seeing the Bayeux Tapestry. And the Bayeux Tapestry is a big thing, of course.
12:09It's normally in Bayeux in Normandy. It's now lent to British Museum and to the UK. And it's a big thing. It's nearly impossible to get a hold of the tickets. And I think it's kind of funny because normally you can go and visit this tapestry in Bayeux and there were hardly any people there. And then they move it to London and make a big fuss out of it. And it's hot as it can be. The same thing with Titian, the painter. You know, you can go and see Titian in the National Gallery all the time and know people in front of the paintings. And then you make a Titian exhibition and suddenly it's red hot.
12:46I understand. OK, thank you, Nikolai. Happy weekend. And to you.
This week’s Friday Wrap-Up looks at Nicolai Tangen’s podcast conversation with Spencer Rascoff, CEO of Match Group, the company behind dating apps like Tinder and Hinge. With Marthe Skaar in Oslo and Nicolai in London, they discuss how online dating has changed the way people meet, the algorithm Rascoff compares to a deck of cards, and his advice for a better dating profile. They also look at why NBIM holds regular portfolio manager debriefs, and why sticking to a consistent methodology matters. Nicolai also shares what is on his agenda for the weekend. Tune in!
Listen to In Good Company with Spencer Rascoff, CEO of Match Group: https://podcasts.apple.com/no/podcast/john-armitage-how-he-invests-building-egerton-and/id1614211565?i=1000793578407
The Friday Wrap-Up is hosted by Marthe Skaar, Chief of Communications and External Relations, together with Nicolai Tangen, CEO of Norges Bank Investment Management. New episodes of In Good Company air every Wednesday, with the Friday Wrap-Up following each week to break it all down.
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