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5 episodes

Inside the Stack

by AdExchanger · English

BusinessMarketingTechnology

An AdExchanger podcast featuring interviews with leaders in ad tech.

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How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers

Amazon Unboxed announcements on Amazon Ads Agent and DVA Plus, aiming to make programmatic buying simpler while keeping marketer control.

19 Oct 2026 · 25m · 9 chapters

Why AI-Driven Marketing Fails Without Fresh Identity Data, with Experian's Matt Tipperreiter and AtData's John Oronte

Why AI-driven marketing fails without fresh, trusted identity data—especially email—covering “less could mean more,” data freshness, and the need for transparency/accountability across identity…

14 Oct 2026 · 38m · 14 chapters

Your AI-Built Marketing Mix Model Is Fast. But How Do You Know It's Right?

How to validate AI-accelerated marketing mix models and move from attribution to “causal attribution” using incrementality testing, marketing mix modeling, and a marketing accounting framework that…

6 Oct 2026 · 26m · 6 chapters

Locality's Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets

Tom Wolfe (SVP Programmatic at Locality) explains why traditional supply path optimization (SPO) focusing only on fewer intermediaries can harm outcomes, and argues for “value” and “data/signal…

30 Sep 2026 · 26m · 8 chapters

ChatGPT Ads Are Here. Now Comes the Hard Part.

Mary Gabrillion (AI Digital) explains why OpenAI/ChatGPT ads matter now, how they resemble performance search, and what marketers need for adoption—especially measurement and attribution across…

7 Aug 2026 · 32m · 13 chapters

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