In short
Artist-illustrator Sam Cox (“Mr. Doodle”) discusses his life-long doodling obsession, how he turned it into a public character, and the mental-health challenges he links to psychosis. A major story thread is his Channel 4 documentary The Trouble with Mr. Doodle, including the viral project of doodling a £1.6 million mansion from top to bottom.
Guest backgrounds
Sam Cox is a professional doodler/illustrator with massive social followings (about 3.3M on Instagram and 4.1M on TikTok). He studied at UWE Bristol, where his tutor Phil (featured in the documentary) pushed him to define what kind of artist he is and to create an “anchor point” for his work. He cites early inspiration from cartoons/TV (e.g., Simpsons, Crash Bandicoot) and Keith Haring’s instinctive style.
Key claims
Doodling is accessible to anyone; a “good doodle” is often made without overthinking. He describes his drawing process as muscle-memory/flow, where composition builds naturally. He frames “Mr. Doodle” as a character that’s socially outward-facing compared to his more private “Sam Cox” self.
Notable examples
doodling Crash Bandicoot influences; selling doodled prints for £1 early on; drawing on furniture/clothes; the mansion doodle; his “million doodles” long-term plan; and a childhood prank-call embarrassment story.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOMeeting Mr. Doodle
3:06 to 6:00
Jack and Stevie welcome Mr. Doodle, discussing his art and background.
“Queen Carvania stood haloed by the morning sun.”
The Influence of Gaming on Doodle Art
6:00 to 8:08
Sam discusses his love for Crash Bandicoot and its influence on his artistry.
“So I don't want to ruin the documentary but I'd start going through it today if that makes sense.”
Food Preferences and Life Swaps
8:08 to 9:16
A light-hearted discussion about favorite foods and celebrity life swaps.
“but it had a massive influence on me and I still listen to the soundtrack when I work and stuff do you?”
The Million Doodles Dream
9:16 to 14:00
Sam shares his aspiration to create a million unique doodles and his progress.
“but you're only allowed to eat this one thing.”
Doodle Journey: From Phone to Paper
14:00 to 15:09
Learn about the transition from digital to physical doodling and the challenges involved.
“because one of the things I mentioned to Jack when he said you were coming on is that I remember, I have a distinct memory of us on the bus home from uni together.”
The Timeline of Artistic Plans
15:09 to 16:36
Explore the estimated timeline for completing a million doodles and the unpredictability of creative projects.
“And now you're trying to do it on a million pieces of paper instead?”
Patience in Art: Finding Flow
16:36 to 18:04
Discuss the nature of patience in drawing and the differences between drawing and other tasks.
“Yeah, I guess that, yeah, that makes sense.”
Embarrassing Moments and Pranks
18:04 to 21:30
Hear an amusing story about childhood prank calls and the embarrassment that followed.
“All of our previous guests have submitted questions.”
The Influence of Kent on Artistic Style
21:30 to 24:18
Examine how the environment of Kent may have influenced artistic inclinations.
“I imagine you can withhold your phone number when you call people.”
Artistic Evolution: From Inspiration to Style
24:18 to 28:00
Delve into the journey of discovering personal artistic style and influences like Keith Haring.
“Yeah, they had YouTuber, but they don't have podcast.”
Show all 33 chapters
The Art of Doodling: Insights from Mr. Doodle
28:00 to 34:26
Explore how Mr. Doodle creates art spontaneously and the essence of doodling.
“If I give you a bit of paper now, are you just going to go and see where the pen goes or do you think I'm going to draw a pelican-looking little fella or something like that?”
The Art of Doodling: Insights from Mr. Doodle
34:34 to 36:37
Explore how Mr. Doodle creates art spontaneously and the essence of doodling.
“interested let me tell you about the best airbnb i ever stayed in you remember when i went over to the Euros last year.”
The Universal Appeal of Doodling
36:37 to 42:05
Discuss the accessibility of doodling and its importance across age groups.
“You must have doodles that you prefer over other doodles.”
The Influence of Teachers and University
42:05 to 46:08
Learn how supportive teachers and university shaped the artist's journey.
“I don't think I understood everything I was getting from it at first, but by the end, I really had a grasp of what was really worthwhile in doing that course.”
Creating Mr. Doodle: The Birth of a Character
46:08 to 48:20
Discover the origins of Mr. Doodle and how it transformed the artist's identity.
From Doodling for Pounds to Global Fame
48:20 to 52:49
Explore the artist's journey from selling doodles for pounds to international recognition.
“So I was thinking, wow, I've got to like throw everything at it.”
Navigating Fame and Mental Health
52:49 to 55:44
Understand the challenges of sudden fame and its impact on mental health.
“But that change then was, it didn't feel like real for a while.”
Mental Health and Artistic Identity
56:00 to 57:30
Exploring the impact of art and lifestyle on mental health, particularly how Sam Cox's identity as Mr. Doodle affected him.
Experiencing Psychosis During a Pandemic
57:30 to 1:00:00
Sam discusses the surreal experience of psychosis coinciding with the COVID-19 pandemic and its effects on his reality.
Finding Balance and Support
1:00:00 to 1:02:30
Sam shares how he manages his time and mental health now, focusing on family support and a better work-life balance.
“So I can't imagine how difficult that must have been.”
The Nature of Doodling
1:02:30 to 1:06:30
Discussion on the significance of doodling in Sam's life, including how it serves as both a passion and a necessity.
“If you had to think back in, let's go in the last month, what day, what's the least amount of doodling do you think you've done in a day in terms of hours?”
Work Beyond Doodling
1:06:30 to 1:10:00
Sam elaborates on the aspects of his work that involve planning, management, and the balance between doodling and responsibilities.
“I don't think there'd be a limitation to how many things could be drawn.”
Balancing Doodling and Life
1:10:00 to 1:11:06
Learn about the balance between drawing and other responsibilities.
“So it kind of has to, it's a bit of a thing, yeah.”
Balancing Doodling and Life
1:11:37 to 1:12:02
Learn about the balance between drawing and other responsibilities.
“Like running gear for cruising up the trail.”
The Doodled Mansion
1:12:39 to 1:15:56
Hear the story behind the transformation of a mansion into a doodled art space.
“And often I forget sort of to have lunch and things like that.”
The Renovation Process
1:15:56 to 1:22:24
Discover the steps taken to prepare the mansion for doodling.
The Impact of the House on Mental Health
1:22:24 to 1:24:00
Discuss the connection between the house's renovation and mental health.
“But I think they were in, the guys like poured it into like a paint gun and the main guy who was painted with my uncle, he sprayed it like onto the floors and things.”
The Unique Experience of a Doodled Home
1:24:00 to 1:26:38
Explore the experience of living in a house filled with doodles and its impact on family.
“but the contractors that he's getting in to help must have thought what the fuck they're just smashing a sink out do you not want a sink?”
The Relationship Behind the Doodles
1:26:38 to 1:28:48
Discuss the supportive relationship with his wife and their collaborative creative process.
“like every single angle as it moves through a room it doesn't get what's behind the camera always there was all these bits I had to go back and like finish off because I did it.”
Perspectives on AI in Creative Fields
1:28:48 to 1:30:50
Examine the implications of AI on art and the challenges faced by traditional artists.
The Artist's View on AI's Role
1:30:50 to 1:32:25
Hear the artist's nuanced perspective on AI's impact and its growing capabilities.
“you could prompt ChatGPT to say, design a skyscraper that has Mr.”
Upcoming Projects and Social Media Presence
1:32:25 to 1:33:29
Learn about upcoming art shows and where to find Mr. Doodle online.
“I'm doing a show in Madrid in a couple of weeks.”
Artistic Conversations with Sam
1:38:06 to 1:42:37
Explore the dynamic between Sam's doodling and his wife's unique art style.
“Not so much, she doesn't really doodle so much, but she does make art and things.”
Transcript
Automatic transcript. May contain errors.0:00Hello guys, welcome back to another guest episode. Now, obviously, our role within these little intros is to hype the episode, is to make you guys want to listen more than perhaps you originally wanted to. However, take it from me when I say we do not need to hype this up, right? Even if you don't know who the person is by the title, this man's story is absolutely fascinating. I'm going to go as far as to say already it's a happy hour classic. it was an incredible episode so so interesting and a guest who works in an industry we've not done anything with before it's an actual artist and i know we've had comedians on and songwriters and musicians who are artists in their own lane this man is an actual artist his name is mr doodle sam cox and he doodles for a living now when i say that doodling is his obsession i I mean his life's obsession.
0:54He doodles from the moment he wakes up to the moment he goes to sleep. He recently, a couple of years ago, he was in the news because he bought a mansion and he doodled it from top to bottom. This man's life is fascinating. So fascinating, in fact, that there is an actual documentary about this man on Channel 4 called The Trouble with Mr. Doodle. So go and watch that or listen to this in whatever order you want. But how, it's absolutely brilliant, his story, isn't it? It's such a good episode. you need to just sit down, focus on it, listen to the whole thing, and you'll love it as much as we loved having him in.
1:27Honestly, give it your full focus if you can. And make sure if you're listening to this, you watch as well, if only to see what Sam is dressed in, because that in itself is a work of art. Oh, and he also, at the end of the episode, leaves us with our very own happy hour work of art that will be here forevermore in this very room. It's good, isn't it? He's good.
2:02Jack makes happy hour. For adults with Crohn's disease or ulcerative colitis symptoms, every choice matters. Tremphaya offers self-injection or intravenous infusion from the start. Tremphaya is administered as injections under the skin or infusions through a vein every four weeks, followed by injections under the skin every four or eight weeks. If your doctor decides that you can self-inject Tremphaya, proper training is required. Tremphaya is a prescription medicine used to treat adults with moderately to severely active Crohn's disease and adults with moderately to severely active ulcerative colitis.
2:39Serious allergic reactions, increased risk of infections or lower ability to fight them, and liver problems may occur. Before treatment, get checked for infections and tuberculosis. Tell your doctor if you have an infection, flu-like symptoms, or need a vaccine. Explore what's possible. Ask your doctor about Trimphia today. Call 1-800-526-7736 to learn more or visit trimphiaradio.com. Queen Carvania stood haloed by the morning sun. An army hung on her every word. My champions, I have sold my chariot on Carvana. It was a lovely SUV, an inexplicably queenly offer. They're even coming to the castle to collect it.
3:26Tonight, we feast. An offer you can feast on. Sell your car today on Carvana. Pick up these mail, bye. Hello guys and welcome back to Jackmate's Happy Hour podcast. I think our pod's quite fun, don't you, Stevie? Yeah. I think it's quite unique. Yeah. Would you say it's arty? No. Well, today it's getting fucking arty because across from us right now is the artist, the illustrator, the main man, it's Mr. Doodle, Sam Cox. How are you, mate? You were going to clap then, weren't you? You're welcome to clap yourself. How are you? Yeah, good. Oh, good. Thanks. Yeah. How are you guys doing? Good, mate.
4:04Good. It's a pleasure to have you in. Thank you. Thanks for having me. I'm going to address the elephant in the room. Yeah. You're wearing a suit or a shirt and trousers. Yep. And socks. That is how a suit works, Jack. A suit or a shirt and trousers. It would be best to wear trousers. And trainers, and they're all doodled by you. Can I ask about the underwear? That's just plain, unfortunately. Right. Yeah, it's pretty boring. If you had to guess, though, would you? I would have guessed doodled. Doodled, yeah. So did you make this? Well, I did the design and then I got it printed, but I've worn yellow for you guys today.
4:43Yeah. I don't usually wear yellow. I usually wear black and white and stuff. Did you already have this printed? Oh, yeah. Yeah. He did. I was like, that is some commitment. I'm imagining when I would just pull that. Yeah. Wow. Well, that's quite cute that you've done yellow for us. No, you're welcome. I appreciate it, Sam. I know. I am cute. For anyone who's not familiar with Sam, Sam, I'm sure you are. He goes by the alias Mr. Doodle. He's fucking massive online. Let me sort of reel you off some of these numbers. So on Instagram, last time I checked, which was about a few days ago, 3.3 million.
5:18TikTok, 4.1 million. It's going quite well, isn't it? Yeah, it's good. Yeah, it's really fun. I just love doing what I do and always loved it, really. So it's great to be able to share that with people, yeah. Yes, phenomenal, mate. We love it. And there's also, you've had a documentary come out last year? Was it last year on Channel 4? Yeah, it was made, finished last year. It premiered last year in South by Southwest, but it's just gone to Channel 4 recently. I think July it went on Channel 4. Right, right. And that's called The Trouble with Mr. Doodle. But we're going to be covering a lot of stuff that's actually featured in that documentary.
5:55So if you guys are at home and you're bored and you want to go and check that out first and then come back to the podcast. You're bored. Two minutes into this, I'm bored. No, no. What I don't want them to do, I don't want this to ruin the documentary because I actually, even though I knew a bit about Sam beforehand, I didn't know his story at all really and I watched it the other night and I was fascinated by it. So I don't want to ruin the documentary but I'd start going through it today if that makes sense. So I'm just being nice to Sam is what I'm trying to do. The documentary's better than Happy Hour so go watch that first.
6:24Well that took years to film. This is going to take about an hour and a half. Sam we start with the same question every single time. We want you to imagine a place called the Happy Hour Hall of Fame. You can put any item into that Hall of Fame. What would you like to put in? I would like to put Crash Bandicoot the PlayStation 1 game into the Hall of Fame Great shout Incredible shout Love that game I've never completed it though Oh It was on shit Yeah I've completed it You seemed really disappointed when you said you hadn't gone Oh Yeah I didn't know I was a fucking idiot Jesus Have you completed it?
7:00Yeah Have you? I've got the N-Sane Trilogy on Switch and PlayStation as well. And I used to love CTR, Crash Team Racing. Yes. What a game. Better than Mario Kart. It is very good. Yeah. You didn't want to say that. Just in case Nintendo come knocking.
7:20It is very good. It is up there. Is it the one where, is the one that you're talking about, because I'm not a massive gamer, but it's so scared he's going to say a different game. No. Spyro. It's the one with the dragon. It's a little dragon with purple wings in it. No, is it the one where you run and there's the ball coming down the thing? Yeah, yeah. That used to fuck me up. I could never get that. Could never do it. It can be quite difficult. Thank you. It's a quite challenging game. I think even though it's old, some of the older games can be really tough. Yeah. I think people got a bit frustrated with, like, when you die, how far back you go sometimes.
7:54Yeah, yeah. But you couldn't save them back then properly either. The little checkpoint. Yeah, but if you actually died, like lost all your lives, start the game completely again. now you just like restart back to where I just died when was the last time you played this game Sam? it was quite a while ago but I don't really play games now but it had a massive influence on me and I still listen to the soundtrack when I work and stuff do you? yeah that's the kind of way I stay kind of with it without having to give up time to play it I just don't have time to really play it now but I just like thinking about it I guess yeah cool I got one of those emulators you know those yeah what like in a legal way I got it in a very legal are they illegal I well you know I think there's a few questions about you're pirating games oh my mate my mate Mac Bean got um one of these emulators yeah and I played one of my oh did you did you play the Grinch did anyone play the Grinch on PS1 no I didn't play that I think nobody but you sounds so shit but I used to love the Grinch and I went back and played it on a Mac Bean went back and played it on an emulator yeah and it's crap like Your memory of it is a lot better than...
9:02Maybe it's because it's the Grinch, to be fair. But there we go, right? We will put Crash Bandicoot firmly in Hall of Fame. Now, let's do some quickfire questions to get to know the man behind the doodles. What's one food you'd live off for the rest of your life if you could? He'll give you all the nutritious value you need in food, but you're only allowed to eat this one thing. Oh, so whatever it is, it's all still healthy. Yeah, yeah. It's just your favourite food ever, and you just can only eat that for the rest of your life. probably fried chicken of some kind i guess great show yeah i love fried chicken i think i'd find it i don't think i'd find it boring i think i'd be okay with with that do the long term do we allow flavor changes for things like that because like i'd always say pizza as long as i can change the topics but with fried chicken you can get loads of different flavors yeah yeah and i'd also say you can go wings tenders burgers oh so you're just allowing chicken yeah that's a whole different I'd be fine with just tenders, Jack, if you're happy to do that.
10:01I'll allow that, Sam, no problem. What's your favourite dip with a tender? I quite like, recently I had this sort of, they call it gravy mayo. Yes, that's my favourite. From Slim Chickens. I've never seen you so animated on this podcast. No, because no one knows about this. Yeah, I thought, I'd never heard of it. Yeah, it's fucking banging. I took my cousin Sonny there and I was like, you've got to try the gravy mayo. have you looked you're a very slim man right but so you're not you're not fat is what i'm saying but why have you just explained what slim meant to him what is happening when you're in a suit you're slim not fat are you okay i'm just i'm tired like four hours sleep um look at the calories of gravy mayo next time are they are they bad horrific oh okay yeah little pot like that is something like 400 calories yeah it can't be that bad are you sure you didn't look at like per 100 grams i looked at the board they've because slim chickens has like 50 different or 20 different dips right and the barbecue sauce said like 114 and then you had like mayo which was two and then this one was 450 i was like gutted that the one i love the most is the worst but that's often it is that's a great shout i love it um sam if you could swap lives with any celebrity for a year who would you pick and why?
11:18Oh, I don't know. Yeah, obviously someone living, I guess, yeah.
11:29Just a year off. Just a year. Come back, yeah. I really don't know. I haven't thought about this at all. You don't strike me as somebody who cares about celebrity culture? Do you give a shit? um yeah well uh i see what's going on and stuff and i like different people's like art and stuff they make and stuff but i wouldn't i wouldn't enjoy like i probably wouldn't enjoy taking on someone else's like life yeah for a year i'd find it hard to i'd probably just do what i do normally but i'd be like in their body so i wouldn't be taken full advantage you'd be like margot robbie but just doodling. Yeah.
12:11Okay, well, I'm going to press you for an answer. Well, like, my favourite celebrity is probably Ye, the Kanye West. But I don't think I'd want to live his life for a year. But I guess if you needed an answer, I'd probably say that, I guess. Yeah. Be interesting, I suppose. For sure. That'd be a crazy year. Yeah, yeah. Yeah, fair enough. Fair enough. Kanye West, okay. What's one thing on your bucket list you're yet to take off? Well, I want to draw like a million doodles one day. So that's kind of my big plan at some point. And I hope to get there one day. So that's probably, yeah, that's on my bucket list.
12:55Yeah. Well, I think we can actually let the listeners in on a little bit of lore here, can't we? Yeah. Spell L-O-R-A just to describe it for you. even more um you and sam actually have some history you go you go way back together it makes it sound like we have beef there doesn't it you've got history yes sam and i went to uni together right both went to uwe bristol yeah and sam was very good friends with my flatmate in first year guion who we've spoken about on the pod yeah yeah so yeah i've known sam for what 14 13 years 13 years. Wow. That's when we started. What's your memory of Stevie? You can be honest.
13:39Really nice guy. Genuinely. I really like Stevie. He said that in a way, didn't he? No. Well, I don't know, because you looked like you didn't believe me. But I always looked forward to seeing Stevie. He was a good laugh. Always in a good mood. I love people like that. You know, it's great. That's true. You are always in a good mood. I try. Well, it's funny. You've just mentioned the million doodles. because one of the things I mentioned to Jack when he said you were coming on is that I remember, I have a distinct memory of us on the bus home from uni together. And whilst we're talking, you were on your phone and you'd just draw a picture.
14:11It would be full conversation. So you wouldn't even be paying attention to what you're doing. I remember you just draw a picture, swipe to the next page, draw a picture, swipe to the next page. And you told me on that bus that you wanted to draw a million different doodles. And then you'd have to like offload them onto your PC so that you had the thing again. So I was going to ask you how far along you are. because you must have drawn over a million doodles in your time anyway. Possibly. Yeah, possibly. As like characters, that probably has happened, but individual pieces might not have happened.
14:39But when I was doing it then, I was doing it on the phone, and I used to have this program that would then search through the files and make sure I didn't do two the same by accident. It would remove them and, you know, make sure they're all unique and stuff. Oh, wow. Wow. Like quite far. I got to about 250 ,000 of those iPhone ones. Yeah. But then I kind of decided I didn't really want to do them on the iPhone anymore. You know, I wanted it to be like real physical drawings. So I kind of just left that and moved back on to... It started from zero again. Yeah. And now you're trying to do it on a million pieces of paper instead?
15:13Yeah, that's the plan, like at some point for that to be realized and stuff. But it's kind of, it's a bit like the house, when I doodled my house, that was a long time, like dream of something like that to happen. and this is kind of like that but the next one so at some point it'll kind of be finished and there'll be a thing about it so so you you how far would you say into this you are with the with the in the million um well it's kind of started and stopped several times with like different processes and things like with the phone and then with different ways of doing that I've thought a lot about how I want to do it how I want to document it so it's kind of got to the point where I did like a few thousand of something then decided that wasn't the right way or, you know, like can keep changing it.
15:58So I've got the sort of final plan of it now, but I can't go too much further than that because it's kind of going to be revealed like in a few years or something. Right, okay. Do you have an estimate of how long it will take? Well, it's kind of, because I can't just do that, I have to kind of keep doing other stuff as well. It probably will be something that happens like a night time or something and it'll probably be in about four or five years till it's done from now but i did think the house would only take three months and it took two years so could be a bit off but that's a big difference as well yeah three months to 12 years that's like an eighth oh two years two years sorry two years yeah that's that's an eighth isn't it yeah yeah so you're saying it should take four years to a million doodles so we're looking at about 30 32 years well hopefully not hopefully my estimations have gone up since being so wrong about the house you're quite you must have loads of patience then is that right uh well in some some stuff i think we probably all have patience for things that we want to have patience for i guess yeah um like i'm happy to sit and draw you know endlessly and i wouldn't get like impatient or try and go faster and stuff but if i'm waiting for a computer to load and it's you know annoying and I don't feel as patient then.
17:17Right. Yeah. Wow. Yeah, I guess that, yeah, that makes sense. How long do you reckon you could draw a forced TV before you'd get bored of it? Hour. Hour. I reckon, let's see, I reckon I've got good patience. My hand would hurt though. Does your hand never hurt? I think, you know, when you write really, you know, a lot or something, when you're at school, some people don't write now as much by hand, but then it hurts your hand then, doesn't it? Yeah. It hurts your wrist. But when you draw, it's kind of, it's more, for me anyway, it's more like, it's not as much like, you're not really pressuring your holding a pen.
17:52You're sort of a bit looser and fluid, yeah. Right. It doesn't tend to hurt as much. But spray painting does hurt my finger sometimes when I do that for too long because you're pressing on a cap and it's digging into it and stuff. I'm fascinated by this. I really am, Sam. We have a bag of balls here. Oh, right. All of our previous guests have submitted questions. Okay. So we're going to ask you to pick one out at random. Okay. And answer the question. And then at the end of the episode, you are going to submit a question for the bag of balls. Oh, right. So let's see. Just give it a little pop.
18:22Jack and I actually have no idea what these questions are, by the way. Whenever the guests write and we ask not to see them. So yeah, just tell us who you get and what the question is. Should say at the end who it is. It's from Tobes. Blind Tobes. So he's a TikTok influencer. He's blind, as his name would suggest. Let's see. Let's see what he said. He said, what's the most embarrassing thing you've been caught doing?
18:49I don't I can't think that you're willing to give away on a pod do you get embarrassed? I'm trying to think of what the genuine answer is and what I'm going to go with I don't know what the genuine answer is do you feel like you can actually get embarrassed? because I've seen you do some out there things in front of strangers sounds like a weird sentence but when you used to do videos of going to try and pay for things with your drawings yeah and in character yeah like some i'd struggle to do that but you do it uh yeah i think um yeah i did find that a bit like i could feel the embarrassment but i knew it was for i was gonna get something out of it yeah so i kind of put myself through it but when you've been caught just doing something embarrassing and you didn't you know don't gain anything you don't gain anything from answering it either so you really don't need to if you don't want no no no i'm trying to i had one but i forgot what it was now i when i was oh yeah when i was um like 13 13 or 14 me and my friend used to do a lot of like prank calls and stuff we used to phone up a lot of the time we'd phone up like the sexual health clinic line and stuff and make up stories I've been there.
20:02Yeah. Not the clinic. I've done the prank. But we'd phone like friends or people we had numbers for and sort of leave messages or, you know, make up stuff. And one time I phoned this boy who lives near my parents' house phone. And we started leaving messages on the house phone saying like, you know, there was like owed money for subscriptions. services and stuff all this sort of made up stuff and i think they they they i don't think english was their the parents first language and stuff so they were kind of didn't really like what was being said and i think they said the younger child the younger child of the boy we're phoning uh they found it quite scary and stuff so they came and like knocked on my parents house because the boy who we knew had a bit of a feeling it was us and stuff my mum came and like found me and my friend we were outside in the garden she said have you been you know prank calling um george and uh he said no no i've you know i hated it because i look back on it i hate like thinking that i lied to my mum and i was like no we haven't done that and then saw my phone and it's like 12 like you know 13 missed like dialed calls for the same number with like 1414s and i've found that embarrassing still now i guess yeah that's what comes to mind yeah i like it that's a good answer Yeah, it's a throwback as well, the 141, isn't it?
21:28Do you remember the 141? How old are you, Sam? I'm 31 now. Yeah, I'm 32. Does the 141 still exist? Is that the other thing you can do? I imagine you can withhold your phone number when you call people. I imagine there's just a button on your phone to do it now, the withhold number done. I've not had to hide my number for a long time. Yeah, I don't know if it still does, but I think those things are probably quite, maybe they're quite hard to change. which I don't know how that system... It's quite an old system, isn't it? That's true. You're from Kent, is it? Yes. Kent. So when I Googled, I didn't know much about Kent.
22:05You know Bromley, by the way? Yeah. That's in Kent, isn't it? Yeah. It's that southeast London. Because we both say our dads are both from the same place randomly. Just by chance. We always say our dad's from London. But when I was Googling Kent, it was coming up with boroughs within Kent and Bromley's in Kent. So our dads are liars. Yeah, our dads are liars. But anyway, one thing I learned about Kent is that it's quite, the county is quite artistic or there's like, there's a lot of famous artists from Kent and stuff like that. Okay. So is, did Kent, being from Kent and that part of the world, did that influence you in the direction that you ultimately went in, do you think at all?
22:44I don't know. I think it'd be hard to really know for sure, but like the town I'm from is quite like, traditional in the sense that like it's got quite a big conservation area so most the buildings have to like stay the same like on the outside and stuff right and they can't things can't change too much there's a lot of like older buildings and older generations and the artwork like the things you'd see in galleries and stuff was quite like traditional watercolor landscapes things like that and stuff so i wouldn't think there'd be like a clear like obvious connection between what i do and that if you see what I mean okay or the fact that there's not like I didn't know many artists from the area and stuff right and for that particular town I'm from but there might be that the way I draw is because of that like because there isn't that yeah I see what you mean yeah where would you say your love of art comes from then and then specifically doodling as well because it's obviously very different to what you've just described uh yeah well um uh probably from when I was at school I used I I drew a lot of cartoons I watched stuff from tv and stuff so a lot of it came from tv like Simpsons I'd draw Simpsons characters or Crash Bandicoot and stuff I'd redraw those characters and put them all on my wall and my teacher Morgan at school um he he really just influenced me to take it further and like develop what it is today and stuff is he the guy that's in your documentary yeah yeah yeah because he he asks a good question in the documentary i can't remember it word for word but he basically like poses the question like what kind of artist are you i think are you a performance artist are you an endurance artist what what how would you describe uh i think that then that's phil that was my tutor from uni oh okay he's in it too right okay but yeah uh for me i don't i don't know like what it i never really try and think about it too much like what exactly like i am i know i doodle a lot and stuff but i don't feel that i need to like sort of label it too much i guess just because it makes it easier to be able to do just anything i feel like doing and stuff right really just um like a a doodler and that's kind of the main thing that i put to everything that i do is approach it with a sense of like not trying to think about it too much i guess yeah if you like go into the bank and it's like a formal situation and they ask you for your occupation what do you write down oh i'd write artists for that but i wouldn't write like endurance artist or go to specific i'd just i'd say artist probably you would never put doodler i'm not in a bank i don't know i don't think it's recognized no yeah i thought i was as difficult i never know what to put when they asked me yeah i was i was doing my car insurance recently and i kept like saying like i do this and they were like can we just put you as youtuber and i said well i'm not a YouTuber.
25:34But they have that as a thing. Yeah, they had YouTuber, but they don't have podcast. That's weird. I'll tell you what, I actually looked into this. I actually do know what the correct broadcaster. Are we? But it does sound wanky. Yeah. Like, because I just do a podcast and talk to my mate. So to go into a bank, I'm a broadcaster. That sounds like you're doing it live as well, doesn't it? With broadcaster. I don't know why. You're just broadcasting to the nation like a prime minister. Okay. next time you go in just say i'm prime minister so so did you have a you look so different did you did you have a dream before doodling or was it always to be uh well i wanted to make video games when i was really young i wanted to like i played crash bandicoot and i wanted to make the next crash bandicoot game like when i was a kid and then i drew stuff like that and ideas for games until I was about 12 and then I realized I kind of just liked drawing more than thinking about like coding or things beyond that and stuff and then I Morgan encouraged me to draw on like furniture and stuff like that and I just really loved all that process and that's kind of how it began I guess yeah and like you're and I'm probably gonna sound really dumb here because I know nothing about art really but um I was talking to my mate about your work and he said to me um that it's similar to Keith Haring is that that is that right is that was that a conscious decision were you a fan of his did that inspire you or uh yeah definitely I'm a huge like fan of his I drew kind of similar before really knowing like who he was but I think I probably caught glimpses of his work you know when I was younger without really knowing like who he was yeah right and then when I realized who he was and saw all his work I was yeah super inspired by him he was did some amazing like everything I saw he did was you know incredible and I just love how he'd he'd just pick up a brush and he'd just draw it and it was so fluid and instinctive and no sketching or any like hesitation it just kind of happened and that's really the main thing I took from like looking at his work that's what i feel is the same with that you know the sort of just flow of without thinking just drawing how do you draw without thinking because that's something like whenever i've seen you draw you it's like if i'm drawing yeah i'm going okay i'm gonna do the foot now and then i need to go up to the middle to then come down and do the other leg and the foot i know what you mean it's like port you pause and think yeah it's gonna go but whenever i've seen you draw it feels like i'm it feels like you're drawing faster than your brain could even think about what you're drawing does that make sense yeah yeah well I guess um I kind of think about it and think you know like hairdressers talk to people when they're cutting hair or like a you know people can drive a car and they they think they talk to have a conversation while they do it and yeah so I just kind of it's a bit like muscle memory and I've done it so much that when I was like really young I used to have I would have thought about it I would have planned it more and learned and taught myself but because of keep doing it I try and do it as fast as I can and as much as I can it just kind of comes out and I'll just draw a line and it'll connect to something and it helps to not think about it because if I think about it too much it kind of slows down and I go you know well what's that what's that what's going to go there I don't want to think like too much about the composition I just want to let it build and naturally kind of grow and stuff and everything kind of fits into itself so once you've done the first shape you kind of stem off that and you do like a triangle and next to that fits a square at that angle and a circle and it kind of builds itself right it's already there so i find it fascinating watching watching you do it like i i i think i've said on this podcast before but seeing someone in any field even if it's something i don't particularly have a passion in being the best at it it's like mesmerizing so when i was watching your documentary and seeing it that was i'm glad you asked that question c because i was I don't know if we're just going over the same thing, but do you know what's going to come out when you go into a dude?
29:41If I give you a bit of paper now, are you just going to go and see where the pen goes or do you think I'm going to draw a pelican-looking little fella or something like that? I think if you gave me a piece of paper and said draw one character, it would be hard to not have something come to my head. But if you said fill the page up with 50 things, there'll be plenty of stuff in there. I wouldn't have known was going to be there. Oh, okay. It depends how quickly, like if you, you know, if you told me that now, I wouldn't be able to not think about something. But I don't know if that's definitely going to be what I draw.
30:13But yeah, generally, I don't, even if it's in the back of my head, I haven't thought about it like in the front of my mind. I see what you mean, yeah. It's something there, but yeah. How often would you say you make a mistake when you're doing like a big piece? Yeah. Because you're just constantly drawing for like hours on end. Yeah. How often are you going, wish I didn't do that? Are you not even thinking about it? You're already on to the next thing. It doesn't really happen in the way you might think it does. It's not like, I don't know, I draw a house and it looks wrong or something. It might be that what might happen more is that the scale changes.
30:52So if all the characters are kind of as big as my hand and then they end up becoming more like the size of my finger or something, that could be more likely, but that doesn't tend to happen much either i guess what happens more is drips and things like that but i kind of like them and encourage them but my granddad always says like no drips stuff or if i've done one without drips he's like yeah that's good it's got no drips that one we doesn't mind about anything you're not actually looking at what the images are yeah it's clean so so so you don't mind because like when you're doing your house if you get drips you don't you I quite like that because it, for me, it sort of says it's not wallpaper.
31:35It doesn't look printed. It looks more like a human's done it, but it's still kind of neat and crisp, but it's got a element of miss or something that wasn't controlled, I guess. Right. You know, and I also like how they visually look and they go through, they look like puppet strings or they kind of do something nice to the image, I think, but I wouldn't force them out, but they kind of are happy things to happen. That's what I thought. when I, again, watching the documentary, I saw that the O's would have like a line through them. But like for a split second, I didn't know if it was by design or not.
32:06And then obviously I was like, oh, it's got a drip. But because a lot of them have it, it looks like it's supposed to be like that. Yeah, yeah. It's quite cool. But talking about the mistakes again, like when you doodle, do you ever, what am I trying to say? Do you ever sort of like, you know when you do a circle and it matches up completely? Do you ever just like miss the circle or stuff like that? Or like if you do a square and you go too far over there. Does that happen? The square one's much easier than circles. Circles can be trickier, but when you use a really fat pen, it's easier than if I use the biro.
32:43That's a lot harder to do a circle than a really chunky marker or something. But I tend to not mess it up if I'm taking my time. But if I go, if I'm meant to be drawing in like a loose, rapid way where it's kind of really like I'm trying to make it look more expressive and stuff, then often the circles won't meet up. But that's kind of how I want it to be in that sense. Right. If I'm taking my time normally, it would match up most of the time, yeah. Do you think anyone can doodle? Ignoring whether someone's really artistic or not. Because doodling is obviously something we've all done, whether we're good at drawing or not.
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33:20Do you think, obviously what you do, not anyone can do. But can anyone doodle? What makes a good doodler? uh yeah i reckon anyone can do it um it's funny because i used to say because people always say don't they like oh i can't draw like that's a common like phrase i guess and or i can only draw a stick man or something or i can't even draw a stick man but i think when i encourage people to doodle when i go to like a school or something now kids some kids are saying i can't doodle but that's what everyone should be able to do you know like my dad doesn't draw but he when he's on the phone he'll he'll like i've seen his notebooks he's got doodles in them and stuff but he doesn't think anything of them but he does it by like a natural thing to help him focus i guess when he's talking to someone it's just something to fidget with isn't it so i think anyone can do it and i think in terms of it being good i guess like a successful doodle is something that where someone hasn't thought about it and they've made something without thinking like if they've thought about it and like they've drawn something it could be really good but it might not technically be a doodle i guess but then there's a question of like whether it looks good and stuff i suppose that's slightly different i guess this episode is brought to you by airbnb stevie you ever stayed in an airbnb mate i've stayed in airbnbs loads of times like where all over not interested let me tell you about the best airbnb i ever stayed in you remember when i went over to the Euros last year.
34:44I got two tickets to the Euros final in the beautiful city of Berlin. I do remember because I didn't get invited. I went with another mate. We got the tickets quite late so there was a bit of a scramble and a rush to try and find somewhere but Airbnb came through and not any old roommate. We got a guest favourite room which was basically a complex on the top of this massive high-rise building looking over the beautiful city of Berlin. It was super super special. I would have loved to see that. I know, I know. And you were just below the top 13 other potential friends I could have gone with. I'll tell you what though, Stevie, even though obviously my heart was broken because of the football result against Spain, knowing I got to go back to the comfort of the Airbnb made it that little bit easier for me.
35:26Well, we've got another tournament coming up next year, so surely this time you're going to take me. Well, I've kind of already pre-empted that we're going to be in the finals, Stevie, and the Airbnb's booked and you're not coming. Let's just hope we get to see England win next time. Did you know that psoriatic arthritis may progress over time and could cause permanent joint damage if left untreated?
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37:09You must have doodles that you prefer over other doodles. Or not? Not too much. Yeah. I find it hard to, like, pick a favourite characters or something. That's what I was going to say. You know, like, how Banksy has the rat? Yeah. Does Mr. Doodle have an iconic poster doodle? Well, I draw myself quite a bit. Like, where's Wally type of thing where I put myself into the drawing and people can try and find me and stuff. but I don't tend to have too many other things other than that. I kind of try and make it as varied as possible. So there's not often like common characters that keep reoccurring.
37:45It's kind of just whatever comes to mind and stuff. I love it. I don't think in over 600 episodes of Happy Hour we've ever had someone this unique at what they do. I don't think so, no. Like, because I'm thinking of, we've had paranormal experts on, but we've had three or four of them. Yeah. I mean, we've had footballers on, we've had a few of them, but there's not many people. Do you know any other doodlers, professional doodlers? Yeah, yeah, I know there's not that many, but I'm bound to probably know more than you guys because I get sort of tagged and stuff. There's a young boy called Joe Whale who's called himself the doodle boy, and he does really cool doodles and stuff, does walls for restaurants or um commercial jobs for brands and stuff and he does kind of uh characters and things as well like a lot of it's black and white or monochromatic and stuff and there's people like him or um there's other kind of street artists that might work in a bit of a doodle style but i guess most most artists don't really want to be cool doodlers like they're kind know trying to they think it's not a nice word to be described as right like they'll if someone says oh i like you're going to sort of um uh da vinci and saying like i love your doodles and he's like cheers you know it sounds kind of like worse i guess so right i think people find it like a derogatory term i guess but i really love that i love the nature of how anyone can do it and trying to make it as almost like as low end and as accessible as possible.
39:27I like being able to see people on the street and someone who's never been in a museum before goes like, oh, cool, cool doodles. And they don't need to have like super high art degrees or anything to understand it. They just kind of see something they like. And that's what I think Keith Herring did really well as well, in a sense, not in a doodle sense, but in a sense of bringing art to masses of people and making it really accessible for people. because I think it's great when a kid like my son who's two can do doodling and I can do it too and like an older person can do it as well and stuff and and we don't need to think about it more or there's no rules to it it's kind of just a really human thing to do I guess.
40:08Would you or do you encourage your son to doodle? Yeah I do I don't I don't tend to need to encourage him really he just loves to do it i think loads of kids do really yeah they love picking up pens and drawing and and i love it when he does and um but he tends to do it on sometimes on stuff that we don't really want him to do it on you can't tell him off for doodling on the walls you know that i was about to say you're the only parent in the world how can you say no how do you know that's wrong oh i couldn't bring myself to do that yeah i just try and steer him towards like because he's always going over like my my bits and stuff and i'm like well yeah because there's no bits where you don't know there's nowhere he can do it or you go you're ruining my work well no i mean like i yeah i can't it's just i'm trying to get him to like add to it and as in like we left areas for him in the house like floors there's a bit in a conservatory where you can go and i want him to fill up that whole bit but he he wants to like draw on my stuff as well so we have to find him new things and sometimes we collaborate on paint and still draw a bit and i'll draw a bit around it and he he just draws like whatever you know he feels like and i really love how he doesn't at the moment anyway he's at a level where all kids they don't like see it how we do and they don't know what's wrong with like this he draws like a a little squiggly shape and he goes like daddy it's fish and i don't know what he's looking like
41:51no but i just love how in his head he's that works for him and he doesn't there's no he doesn't understand what's a good or a bad piece of art and that's kind of how i really i want to be like that you know so I'm kind of learning from him and learning to like free myself up and like draw loosely and and just be happy with what I've done for myself and you know that's kind of something great that people kind of grow out of I guess you know right that's a nice way to look at it a lot of kids and I put myself in this category would get told off at school for doodling yeah um was that was that something that your teachers would have a have a problem with or um i think uh it would be a nice story if i could say that was true but it wasn't really because the teachers were really great at my school like um morgan who i mentioned earlier we we work with him now and he's my kind of creative director um and uh he he was like amazing he like he was he was my art teacher to be fair so he was never really going to tell me off for doodle him he would encourage me to go and like do it in other lessons and do it on bits of furniture at school and stuff and other teachers i think it kind of just made something fun to look at when they're marking work you know they see like a drawing next to the work and sometimes it have a relevance to an essay we'd be writing in english or in maths it would be like made out of the grid in the maths book or something some sort of robot or something and they were they were like really encouraging about it so that's cool yeah i can't say they told me not to really right right well when you went to um uni and what was the illustration yeah it seems to me as an outsider who's just familiar with like your story through the dark and stuff like that it seems to me that you've always had like a similar style it's not it's not changed too much over the years you might have gotten better at it but you've kind of always known what you wanted to do so how um uni often like and the courses help shape people to their career but it kind of am i right in thinking you all kind You already kind of knew what you wanted to do before uni.
43:55Did you get much from uni? Yeah. Oh, yeah, absolutely. I don't think I understood everything I was getting from it at first, but by the end, I really had a grasp of what was really worthwhile in doing that course. And there was moments in the first year where I just thought, it was probably arrogant of me, but I kind of thought, why am I paying for this? I don't need this. and not like the first year isn't taken as seriously as the other two and it felt a bit like I was just what wanted to be out there and working and putting my drawings into the world and I didn't understand what I needed to do there but then the more I did it the more I was there like the tutors kind of helped me try out different things and what was really missing I guess from before I went to union from after was like the sense of like a Phil who's in the documentary who you mentioned earlier he he always talked about like an anchor point of my work and whilst i was like drawing a lot as like just as sam like before university i didn't have like a kind of thing that connected it all together and the creation of like mr doodle as a character kind of came from university particularly like the third year and stuff oh so what so was it your it was it was him that came up with mr doodle he did kind of i mean he sort of he always said like your work like needs a reason to be like he said like it's great that you love drawing and you love you love doing it a lot but like what is it that's like what's connecting it all I didn't really understand it I'm not sure I still necessarily understand what he was saying but he was sort of trying to get me to put something to package it all together I guess right sense of it so then I started drawing on my clothes and I came in one day drawing like with a suit on and stuff and he took a picture of me and he put it on his Instagram and said like Sam Cox the doodle man about to start a day's work doodling and I was like oh yeah that's it and I just started calling myself the doodle man going out and trading drawings and kind of becoming a character for the content I was making and stuff and trying to give people like a way of like looking at me as like part of this world that I was building and stuff that you see me you remember sam swapping the trying to swap the drawings for yeah you used to do because you tried to sell some for like a pound as well didn't you yeah what would so i don't know how how you'd answer the question but what if someone you would have sold a few wouldn't you for like the pounds and stuff yeah if those people still have that drawing now yeah would you say the worth is decent yeah some people sold some people kept them and sold them about five years after that oh so you've actually seen people sell them on yeah yeah because we have we're able to sort of watch the auction market and see when things come up under mr doodle and people have bought them back in 2014 and sold them in 2020 or 2021 or something and they'd be probably like well much higher than a pound and stuff yeah so whoever held on to them would have done that's an investment yeah but yeah it was funny because even when selling them for a pound back then it wasn't like if I had a hundred of them it wasn't like oh they all went instantly no there was plenty of days I'd come home and only sold 10 or something you know they're only a pound and stuff so yeah do you remember your first like actual commission like someone's come to you and said I'll pay you to do this for me yeah uh before I was um like Mr Doodle I did something for Sky Arts at the Isle of Wight Festival I drew on a big canvas for them and people could color it in that was the first kind of job that I remember being a official like sort of gig and stuff that was 2012 I think just before uni but after uni I did things like um people's offices murals and stuff like that around sort of a lot of stuff in Shoreditch and then kind of from later on a couple years later it started going more outside the UK so so so um Sam Cox goes to uni discovers that he needs to become doodle man and then the uh he's out on the streets of bristol trying to sell these prints for a pound do whatever he can how similar and we'll get onto a bit more of this later on when we discuss the doc but how similar were you as sam cox and this alter ego that you'd that you'd created uh not not super similar in terms of like if mr doodle had a personality it wasn't like me but we both kind of love to draw I guess yeah but uh I was like someone who just wanted to be like inside my flat all the time drawing right and Mr Doodle's kind of a character who wants to be like outside saying hi to everyone and like like showing my work to everyone and I don't find that natural really like it's not something I'd normally like feel like I should do you know how did you get the confidence to do that then where did that where did that come from because I think it came from people like Morgan and Phil saying to me like, oh, only, you know, like only 5 % of people who do this course or want to be an artist go on to make a living out of it and stuff.
49:05So I was thinking, wow, I've got to like throw everything at it. So I even though I don't feel confident to go out and dress up and stuff. Yeah, I can't not do it because otherwise I might regret not doing it when I'm like 50 and I've got a job that I don't want to have and I wanted to be a doodler and stuff. So I had to just push myself and try and do it as much as possible. I think that's one of the coolest things I've ever heard on it, because it's so opposite to how you are inherently. But you have such a passion and motivation for what you want to do that you're just breaking out of that comfort zone to make it happen.
49:38Yeah, I think I think everyone at some point has to probably do that if they want to get to somewhere. And I think it's just a case of like knowing that the alternative is worse. it's just a slower alternative like you've either got to like jump into it right now and give it a go or later you're gonna it's gonna be worse like when you realize you didn't do it what would you be doing if you weren't doodle man mr doodle uh i don't know i'd still want to be drawing to some point um i don't know exactly yeah maybe some work in some kind of agency or something i guess i don't know i'd want to do something like creative still yeah so how you're obviously known all all around the world um all around the globe uh you've got millions and millions on tiktok millions on instagram when did that shift happen when did you go from trying to swap your print for a greg sausage roll to to eventually as we now know selling your art for millions where's the change um about 2017 i did a pop-up shop um i drew all over this like the walls the floors and covered in covered it in paper and drew over it was this in london did you say sorry yeah old street okay yeah in the sort of underground bit there's these shops and there's one that constantly changed every week or something and they gave me the space for free just to do something fun in it yeah um and i did that and then a lady came in and filmed me when I was drawing on the floor and she posted it on Facebook and somehow it ended up on this page where all these people saw it and my following kind of grew from that and then from there things just kind of snowballed into different opportunities like in Hong Kong or Taiwan and places like that and I just started flying around and doing different events or exhibitions and just trying to take every opportunity and put my work out there and stuff that's crazy so if if that well I'm sure your art would speak for itself but if that lady hadn't come in and filmed your life could be on a completely different trajectory yeah oh yeah definitely how many views did it get at that time I got about 40 million views and it was it was like phenomenal for me because nothing had you know got more than a few thousand views at that point so it was really like amazing and um for that from week from then and me and my mum were just always like rolling up posters and me and my granddad the guy doesn't like the drips like we went down to the post office we'd send them up and stuff yeah that's incredible what were people did people discover your your page your online hub and then buy your prints and so yeah they were doing yeah yeah yeah they just they would find me on instagram facebook and stuff and and um and and there was sort of they would dig up like the older stuff that was there and things the the older content would start to get like reshared and everything kind of got just discovered by a bigger audience at that point so that's amazing are you and is it asia where your work's really where where is it where your work's like really like revered like um we uh yeah lots of places in asia yeah sort of um because didn't you make like or was it your dad on the dock that said you made like 50 flights to like the far east or something somewhere yeah it was something like that yeah in 2019 there was a lot of flights and most of them were to like Hong Kong or Korea or Japan um and some other places as well but that tended to be where like there was a good reception a really good reception from an audience to watch me draw and see the canvases I was making and things like that how did it feel to live through all of that just to go from like doing this random little pop-up shop in London to suddenly having to fly really long haul flights to go and draw for an audience of people.
53:33It was amazing. Yeah, I loved it. Like, I still love it now. But that change then was, it didn't feel like real for a while. It felt really weird. It kind of felt like, it was like the first week, it felt like I was, I can only describe it. It felt like I was ill or something. I didn't feel unwell. It just felt like a bit kind of lightheaded or just it just didn't feel completely real. Is this when the numbers are on the screen? Are you talking about that? Are you talking about the travel? What part of it didn't feel real? Well, the first week after the pop up. So I wasn't traveling at that point.
54:12There was just loads of emails and messages. And I was kind of like promising everyone I'd reply to them. But that was just it wasn't manageable and stuff. And there was only me kind of working by myself with the occasional help of my family, but not like in an official way yeah um and uh it just felt kind of it just really exploded at that point and it didn't i couldn't really get a sense of like it just felt really odd for a while but in a good way it felt like kind of floating or something i don't really know how to describe it did you yeah i can imagine if anyone's just thrown that level of sort of stardom and notoriety like it's going to be hard to handle did what what did you make a did you make a plan did you sit down with your family and go this is how we handle it did you get a manager what was the first steps um well I had a I had a guy that I was working with like kind of as a manager for a while and I sort of jumped through a few different people who kind of worked as that role and and then in 2020 during lockdown I kind of got I got quite ill from just doing too much because I was a little bit like mismanaged I guess like I was doing a lot of the administrative work I was looking through contracts as well as drawing and it was just too many things going on yeah and then from getting better from that i then like had my dad and morgan came in as i built a team and my wife um and now we have like a small family like team that do it differently to how it was before that do you mind if we delve into the mental health aspect of it a little bit yeah um it's a big part of the documentary isn't it the trouble with mr doodle as we said at the top of the show if you guys haven't seen it go check it out it's a it's a fascinating watch um in the documentary it's implied that because you've just touched on there that you were doing the admin taking too much on and perhaps that had well did have negative effects on your mental health but in the in the documentary it's kind of implied that the art itself um was it was an it was an issue in terms of um you kind of like morphing into mr doodle and forgetting perhaps who sam cox was would you say was it the art itself that was a an issue or was it just the lifestyle of doodle man uh i think like that's definitely part of it the what the documentary picks up on but because you can't put everything like in a documentary they got to kind of focus on something um that is a good metaphor for kind of explaining it in a general sense i guess um but there was a lot of things going on like i just bought the house there was lots of things to work out and the admin stuff and and I think I actually got like a flu as well just before I got ill right it didn't help as well because it messed up my sleep and I was dehydrated and that on top of everything else and kind of feeling like I had to live in this house and I was always going to wear like a doodle suit and live as like Mr.
57:04Doodle and I was kind of trying to become like that character as almost like an art project in itself to live in that character and I think all of that combined kind of made me ill I guess but um it's really hard to know like exactly why and I think we sometimes me and my family think about it and stuff but we're never really going to know like exactly how or the specific reason but I think it's a combination of that stuff basically do you remember much of how your brain was feeling during those moments like where you're fully feeling like you are Mr Doodle can you still think back to how you felt now yeah yeah I mean I kind of like I look at it differently to I guess my family who was dealing with that at the time for them it was you know horrible because they just couldn't see like me being myself anymore but I have I have like bad memories of it but also these really happy weird memories of it because it was like there was really like high points and low points to it so some days I just thought like everyone was going to kill me and it was horrible but other days I thought I was in hospital with like Banksy and me and him were going to draw in the world together and and it was like funny and and and like like a really it was like a dream like happy dreams and nightmares all really real jumbled reality where I couldn't really understand like what what was really like around me I just did like you know when you have a dream and you kind of look at someone in the dream and and you can see your friend but in your head I don't know if you've ever had it where that's not your friend like you look at them and you're like i could be looking at you guys and but in my head i think you're uh like charles and camilla you know right but like and i'm convinced of it even though like i can see it it's you guys but and then that was happening in real life for me so like i wasn't dreaming but it would be an actual reality where i my head was confused about who the personality was in another human like next to me and as well as that other hallucinations of like where i was and what was going on because also covid happened exact same time oh yeah like tough yeah and that was on the tv in the hospital they play like boris johnson on the news with the mask on and all these like guarded off cones and things and i had this idea that i was making like a doodle virus so i had all these sort of similar things where phil and i at university described my work as a doodle virus and and i wanted to cover the world with the doodle virus and all this stuff was on the news and there was a real like connection between what i'd had in my head and that so i kind of blamed myself for covid for a while when i was in hospital and i didn't really understand what what lockdown was and when i came out of hospital all these people were queuing outside shops and i thought i was just on a different planet right in both senses like it must have been so surreal yeah did lockdown happen like the first like that happened whilst you were yeah in the hospital so i went in hospital right at the end of february 2020 and i think lockdown happened in march yeah after and when i came out it was in full lockdown wow was it psychosis then the diagnosis was yeah wow so that's so intense because obviously that can happen to anyone at any point mental health so fragile but for you to have this sort of episode of your life coincide with the the biggest pandemic we've ever experienced which didn't make sense to people that that weren't struggling do you know what i mean yeah yeah people that were of a sane mind where I was sat at home going, what the fuck is this?
1:00:32And everyone had their own issues. So I can't imagine how difficult that must have been. Yeah, it was weird. And I think in a way, my family saw it as, they kind of saw it as a good thing in a way because it was like everyone else was in their homes. No one could see each other anyway. And I kind of needed to be like, even though I was out of hospital, I was still recovering at that point. I think they let me go out early because my family couldn't visit me like in hospital and stuff. so they probably relaxed it a bit more than they would normally um but i think the fact that i was just mostly with them and i wasn't out and about and everyone else was carrying on with the world as it was in a way it was helpful even though it was really weird i see what you mean yeah i see what you mean and um so in your mind from time to time you would believe that you were um doodle man and you'd forget that you were sam cogs yeah and then in the documentary it's kind of and i don't know if it's just a metaphor or or what but it's it's implied that you needed to sort of like quote-unquote kill doodle man yeah find your find yourself again but you still are like you still online have very much presence of doodle man so how do you combat that now how do you make sure you don't slip again well um i used to work like it was almost entirely independently before and i to spend like hours or days by myself without really speaking to anyone just drawing and stuff yeah now because of this team that i have with my family and stuff like they've all got an eye on me and they're kind of making sure like things are kind of under control as best they can you know whereas before it was really like i would just kind of say yes to everything like if there was a thing a flight i'd go you know i'd go from like italy and then i flew to mexico and then and all these different places and it just be it wasn't very well like managed because there wasn't really management happening it was just kind of just doing everything we could and right so but now it's much better in that sense and and i spend more time with you know now i'm married and have a son and with my wife and um and and my son like we spend time together and like take the dog for a walk and just kind of i i think back then i was thought everything had to be like doodling and I didn't give myself like any time to be kind of just normal I guess do you still doodle every day oh yeah yeah still doodle yeah it's just more like I think before it was like sometimes really often 17 or 18 hours a day drawing wow now it's more some days some days still like 14 hours or something that can be drawing but it's not like it's so much less than it used to be in my eyes but still a lot probably to someone who doesn't like to draw for more than an hour.
1:03:16If you had to think back in, let's go in the last month, what day, what's the least amount of doodling do you think you've done in a day in terms of hours? Probably. I've done seven hours probably. I doubt I've done less than seven hours drawing in the last month. That would be like a day that must have been busy with other stuff. Weekends I spend a lot of time with Elena and Alfie. And on those days I'm only really drawing if Alfie's having a nap or when they go to bed I go to draw in the studio. I stay up late to do some drawing and stuff. yeah what's a day like today like for you like so you got a train into london yeah are you doodling on the train or are you doing other yeah i do a bit of drawing on i've got like a an app where you know similar to what i did when you would have seen me at uni and stuff and i do what are those doodles for because like with other things they're projects like you're doodling your house you're doodling for companies when you're just sat doodling yeah where what are these for where are they going uh just is it just for the sake really wow really yeah i drew a lot for fun yeah because i just i just assumed this 14 hours a day you're doing now is part of the bigger million million doodle project or whatever like i thought you're always gonna put your your dude you're doodling in your spare time for fun yeah well um i mean they might end up going somewhere but like often I've got notes on my you know phone and streams are kind of connected drawings that probably don't end up anywhere but it's just I kind of think that my theory is that hopefully helps you know everything else and and I also enjoy it so are you so what are we we're like an hour into this interview right now are you missing doodling now well no we're talking about it well it's because like for us obviously we absolutely love doing this as a job and we love being able to sit down with guests like you and have these long conversations and when you leave we're going to have another guest in and we're going to do another hour and a half chat with them you can bet as soon as we get in the car we barely talk to each other because we're just done we've talked you finished doodling and you're like i should probably doodle yeah it is weird There is, I've never ever genuinely ever felt tired from it.
1:05:41Like, and I, but I think it's very different to talking or other things. I can see totally why someone would get like tired of having long conversations. I guess it has to have to take breaks and stuff. Or if you're playing football or doing something more physical, but like I felt it in hospital as well. I really felt like if I could stay awake forever, I could genuinely like draw forever. If given the right conditions, I would never feel like there'd be a need to stop. And it's a bit like, you know, that kind of theory of millions of monkeys, unlimited monkeys and unlimited typewriters and they write Shakespeare and stuff.
1:06:21Yeah. I kind of think that I could be like one of those monkeys and draw like that. And I would never want to stop and I would want to come up with, I don't think there'd be a limitation to how many things could be drawn. Like, I just think there's so much variety and I could enjoy doing it for a really long time. Would they let you doodle in the hospital or was that kind of a limit? They, you know, they did. Yeah, they would let me draw. Weirdly, they let people do a lot of stuff you wouldn't think they would. I'm so intrigued by that. People had phones and stuff like that. I didn't have a phone, but I was allowed to draw.
1:06:57i drew on some of the walls in my room and i made friends with a guy i still speak to now who's in hospital with me and he'd been back in since because it's often i think people have several times unfortunately sometimes in their in their life and he went back and he said my drawings were still like on the wall and i drew with them like sometimes if i didn't have pens like one time they put me into a solitary confinement space and i only had like they put food under the door and stuff and i drew a soup on the wall and i drew like pictures and things of that but they were quite mostly quite relaxed about and they sometimes do groups with people they they do like wellness groups i guess and and one of those things was to make like pictures and stuff so they'd get three or four of us and someone would come in and do drawing with us and stuff and i'd be like i like doing that i'll do a bit of that but they wouldn't know does it feel like a need for you then like an urge to do it because if you're drawing with soup yeah like that wasn't even a time when you're in that room you're thinking i could just not doodle for now yeah no i do feel the need to do it but it's like a happy need to i don't feel like i'm under pressure to do it but it just feels you just want to yeah yeah but i also realize that it doesn't feel good when i don't like do it for a long and long period of time like if i go to sleep and i haven't felt like i've done it enough that day like i won't sleep as well i won't be as happy so it's almost like a hunger like how we feel like we need to eat you think like i just need to do yeah probably yeah it's weird because the only thing i can compare it to is sometimes if i get a um so i suffer with ocd and um sometimes i'll go through like a stage where I'll get like transfixed on something so like a couple years ago I was a little bit overweight and I started to run a lot and I would have a list on my phone of how much I was running each day yeah but it became almost unhealthy for me because I was I had to do it every day and sometimes I'd be like I didn't I was I was different to you Sam and in the fact that sometimes I didn't want to do it and I'd be like I don't want to fucking do this right now but I'd have to go out just so I could get the tick on my sheet right sort of thing so so you do you never have a time where you're like i just really don't want to doodle but you feel like your body's telling you have to is that no that doesn't tend to happen but i do get how that could feel like that with running and stuff i did a bit of running and didn't i never really enjoyed it but i i used to go out with my mum and do it but i like spending time with her but not the process of running i just made me feel like not good when i was doing it but when it was done i would i felt good yeah yeah but i don't have that with drawing you're basically the poster boy of the the old saying of if you find something you love doing you'll never work a day in your life yeah you are that yeah yeah it just doesn't feel like work for you right ever no i mean i do have to do um things outside of just doodling as in like i have to talk to my you know my team and stuff about like what projects we're doing and how we handle stuff and there is a side to it that isn't always the doodling part you know which you don't like you don't like that stuff i i don't not like it i just prefer drawing and and if it goes on too much yeah i'm like i need to like draw you know like and that's the kind of balance of it i guess but it's just it's kind of like a necessity i i guess to do that part because you You can't, like, I wouldn't be able to go and draw in front of people in Japan if I didn't plan the trip, you know?
1:10:33So it kind of has to, it's a bit of a thing, yeah. That's the bit that feels like work for you, I guess, yeah. It's probably the most work part, but it's still a fun work. Like, I would never complain about it. Do you like doing this? Do you like talking about this? No, I like doing this. I was really excited to come and see you guys. I was really, like, happy you invited me on. and congratulations on everything that you guys are doing. Oh, thank you. That's very kind. That's very kind. Before we move on to your house, which I know a lot of people will know you from, I think the last question I've got on that is...
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1:11:46Like fishing gear for chilling by the creek. Nice cast. fitness apparel to push for higher reps you got this and golf balls priced so you can afford to lose one or a few head to sierra or sierra.com for the brands you want at the prices that let you do it all from athletic to athletic sierra's got it this episode is brought to you by palm olive family time isn't just the big moments it's weeknight dinners sitting around the table everyone talking all at once so when the plates are empty and the sink is full use palm olive ultra palm olive's most powerful formula removes up to 99.9 percent of grease leaving your dishes sparkling clean and the new convenient pump makes cleaning even easier so you can spend less time tackling dishes and more time together shop now at palmolive.com because you genuinely love doodling all the time at what point in the evening or at night time do you have to stop yourself from doing minute when when's the end um it's when I start to think like it's not long till I've got to be awake you know like so if it's if I know I've got to be up for eight and it's like almost two like I'm I'm kind of thinking this is if I I need to go to sleep now because if I can't get to sleep like it's going to be too late and I'm going to not sleep so that's kind of when I feel like I've got to stop drawing is that is that what you mean yeah that's no that's what I meant yeah yeah Yeah, otherwise I would just keep doing it.
1:13:14And often I forget sort of to have lunch and things like that. But it's good to have my family around. They kind of remind me of stuff and keep it on track a bit. But I would just, I'm really happy to do it. If you could take a pill that meant you could never sleep, that you never had to sleep, would you take it? I reckon so. If it didn't, if it didn't, yeah, yeah, yeah. Yeah, that would be the best thing to have. because you've got to think like um there's so many people out there that want to be able to do things like drawing it's like such a luxurious position to be in to be able to draw in my eyes anyway like it's a it's not an easy thing to kind of be fortunate enough to do so there'll be someone else to take that position if i didn't like want to do it or something or didn't or kind of got a bit lazy with it or something you know so that's what yeah i definitely take the pill yeah of the no sleep do you find it easy do you find it easy to put the pen down so say something say you're like just drawing or you're doodling in the morning yeah okay we need to go out so maybe your wife comes through it's like oh we need to leave do you just go cool pen down we're off or are you like one more doodle one more she's like well that's another three hours sir like what how How easy is it for you to just stop in the middle of something?
1:14:34Well, it's like a, it's a happy thing. Don't get me wrong, but it's like a bit of a negotiation with me and my wife a bit sometimes like that. So if we need to go and do something and it's come up, it's not been planned or something, I'll go like, okay, do that now. But I'm going to go back to the studio a bit earlier than I would have done. Like, had we not done this and stuff. So we kind of work it out. And, you know, I just kind of try and make up for that a bit later. I don't feel, it's not like I'm being dragged away from the wall. I could keep doing it if given the option. But you can easily put the pen down and be like, oh, let's go do this.
1:15:09Yeah, yeah. It's not a struggle in that sense. Do you ever just watch Netflix and not doodle? Well, yeah, with my son, we sometimes watch some stuff on there and I try and be with him when he's doing that or playing with him and doing stuff. but he fortunately like i say like likes to draw as well so we get to do a bit of that sometimes when watching tv or if we're doing something else and um but i don't make him do it yeah i just kind of but i try and be like present with him and and that's the that's the most time i'm not drawing is when i'm kind of with him or right later yeah okay and and then let's move on to um to the house because a huge part of the documentary a huge part of your life you bought a a mansion a six bedroom house in kent is that right yeah and you have doodled it from head to toe every square inch of it is doodled right yeah where did that idea come from i know you mentioned earlier that it was always a kind of dream but do you remember the first time that sort of like started that seed started to sprout um i remember roughly like when it was i was about 16 and i was drawing on tables chairs and stuff and morgan and i my teacher at the time he we decided like we kind of thought well the end result of this has surely got to be some sort of living space like where I've drawn everything and at that time it was like it might be a flat or a something you know we I wasn't able to sort of dream of what it could be because I didn't think that would be like achievable back then and stuff so that's where the dream began and then when it got to about 2018 I started seriously kind of looking at different properties that I could maybe be able to afford to to do it two and then in 2019 the one that I've got now came up and I thought oh that's you know that's it like it's it was like three minutes away from my parents house but we never knew that it was there because it was tucked behind these trees and I'd walked past it but I didn't see it because it's hidden from the road and it just looked like it was painted white on the outside and although it needed I needed to do stuff on the inside it just looked like it was like it was like it was meant to be in a way yeah yeah what were the first steps then because you can't just go into a house and doodle it no i just i think in the documentary was it
1:17:28was it is it your uncle yes so everything had to be ripped out of the house and painting it white yeah i call him my uncle but he's my mum's cousin right okay yeah yeah yeah and um he he works a lot with like he's a carpenter basically and he's done renovations and things before and at first i just wanted to get him in to change the kitchen because i thought i could mostly or i'd find a way to do the other parts but we looked at it together and he has much more experience than i do and he was like no we're gonna need to do this properly because i had this idea i'd get a guy in to blast it with like a paint gun and just basically do like a mr bean where he you know covers the whole thing in white paint yeah um and uh that wasn't a long-term solution really because i was just too eager to yeah i guess i wasn't being patient for in that sense of like drawing on the house so we decided to do it that way and he spent six months during mostly during lockdown like tearing it all stripping it back you know taking it back to a shell then putting in floor boards making it all more solid no carpets no curtains like everything was like a drawable surface and as plain as possible i guess so that it wasn't it had a lot of like um fussy kind of decorative parts you know where I wouldn't have been able to I wouldn't have been able to draw in it so everything like that was removed to replace it with the most blank smooth surfaces as I could.
1:18:54Was the original idea of just painting it all possible to do but then wouldn't have been possible to live in so were they trying to make sure it was livable as well? I guess so it was it was that as well as like the way I wanted to do it originally or the way I thought would be quickest and stuff was it would get worn really quick it would be okay the drawings would have come off the carpet and it would have just been a bit of a mess after doing it you know originally i think i know the answer to this but when this process was happening were you were you excited for it or were seeing a house get ripped out was that quite a nervous feeling no i was i was excited by it yeah but I was it was the time when I was ill as well so it was a I couldn't fully enjoy it I guess in the way I probably should have it was a bit weird because um like when I went into hospital like the house would some bits had started to be stripped out and when I came out a lot of it was like different and and it was yeah kind of strange but I once I got a bit better I really started to really love the seeing it happen and when it became like this sort of it looked like heaven you know for me as well in a visual and sort of metaphoric sense it was all white and like just really bright and like everything was ready to be drawn massive rooms ready to be had a draw on so that was like the ideal scenario for me yeah you describe it as heaven there but i guess in like the cynic in me i could describe it as like also looking a bit like uh how you'd imagine a traditional like mental asylum yeah yeah yeah do you do you think that the house itself had had anything to do with uh your your sort of downturn in mental health or uh possibly but was it the workload itself rather than the physical place you live in i think the house played a role but i hadn't drawn on anything on on it by the time i was ill like it was so early on And my uncle would only just, he'd probably spent about just under a month ripping out stuff.
1:20:57Oh, right. So it really wasn't very far into the process. Right. But I guess the sort of process of buying a house and getting a mortgage and going through all the technical part of it probably played a role in the stress. Not because of the project, I guess. Okay. How much work went into it before the doodling even started? Not the ripping out and everything. So the house is now completely white. Yeah. It wasn't as like, I've seen obviously the final kind of like stop motion animation. Everything's incredible. And you've planned each room meticulously based on what the room it is. You haven't just gone in and drawn.
1:21:36You've gone, this is going to have this, this is going to have this. So the bathroom will have more sort of like bathroom-y type doodles. Yeah, like the living rooms, TV themed. You've got like the heaven and hell stuff. You've done all these different kind of. how much work was there before you even put pen to wall or floor or ceiling uh probably quite a bit of work but because it was something i was dreaming about for so long like i would draw things on my phone kind of when i was traveling and stuff and planning it in between other projects and showing elena and saying what do you think about like you know we do heaven and hell up the staircase and stuff and these different ideas because i was so excited about it i couldn't it wasn't the normal type of project in the sense of like I wouldn't just approach it and draw whatever I kind of because I loved that project so much I wanted it to I wanted to enjoy it before I even like had the house and stuff so I was planning it kind of years before of roughly what a room might have within it and stuff do you remember how how much material went into completing the house um a little bit off the top of my head i think it was about the most of the thing i most used were these pen nibs that i use on my pen so they chisel away if i use them too long on a rough surface okay to constantly use scissors take them off put a new one on and there's a few thousand of them i think and lots of lots of white paint and i've got a list here off your wikipedia so i don't know how accurate this is but apparently it took you two years to do the house yeah 900 liters of emulsion 401 spray paint cans 286 bottles of drawing paint and 2296 pen nibs it sounds about right i don't know that's like good shopping list i think that i don't know about the white emulsion i always questioned that but i didn't paint the house white but i always asked my uncle did we really use 900 liters of white emulsion i I don't remember paying for that much.
1:23:33But he says we did. But I think they were in, the guys like poured it into like a paint gun and the main guy who was painted with my uncle, he sprayed it like onto the floors and things. And on the outside, even though it was white, we gave it a brighter white. I was going to say, it must be a couple of layers as well. It's not as simple as just going that stuff. Yeah. Your uncle, it must have been strange for like the people that worked with your uncle because your uncle knows you. He's seen you grow up. He knows what you're about. He knows that this is your thing. but the contractors that he's getting in to help must have thought what the fuck they're just smashing a sink out do you not want a sink?
1:24:08no, you can't have a sink you can't draw on that that's mad isn't it it must have been quite weird for them I never really think about that but we got to know him really well and it was a really nice group of people cool I think the Guardian newspaper described your house as stepping into a migraine yeah how would you describe your house? uh well i like it when some people say it's like getting a hug like a visual hug because there's a lot of stuff there and they feel crowded by it but it's nice it feels like cozy um i think most people think it's probably a headache from looking at it and i know though that the guardian came to see it and stuff but most people don't feel well they used to don't say to me that it doesn't make them feel like they've got a headache and stuff you get used to it and um the time i most recognized it being kind of what an outsider might see it as is when we've been away for a few weeks we come back to it and you do feel it vibrates a bit more than it does day to day but i think it's it's been really good i think for my son because he's he really picks up on a lot of like he's he can see things in it he goes like he's pointing at characters and he knows what they are and he's got a real sense of like he's got like a visual vocabulary around him that you can learn from all the time and i think it's helped him in in a good way i think yeah i was gonna say like every time obviously when we see it on a screen we're seeing it's obviously a massive house but we're seeing in such a small way or like on my tv when i was watching the documentary i'm like seeing it everything you see this huge house and all the drawings then look tiny but if you're inside one of these bigger rooms you must just notice obviously not you because you're the one who drew it but anyone who goes in there will just see i'd spot something different every time i'd go in yeah it's just so much going on but like in a good way yeah you'll be able to constantly just go oh that's really cool that's really cool like the heaven and hell concept up the stairs is really cool well surely surely how did you know when it was finished do you remember that final doodle or can you walk about and go i'd squeeze another doodle in there um no it wasn't that because usually like when i fill an area it's like it's getting completed as it goes it's not like there's never really get a bit where i go oh that needs another line or something yeah it kind of somehow i've got into a rhythm of it just being complete and and it keeps progressing right um uh but when i finished the time lapse the stop motion sort of film that was almost like one part where it kind of ended because i realized that was all that part was done but because the camera doesn't capture like every single angle as it moves through a room it doesn't get what's behind the camera always there was all these bits I had to go back and like finish off because I did it.
1:26:49I worked in the process of the stop motion and then kind of there was about 20 % of stuff I needed to then complete once that was done. Right. That I hadn't captured. So my priority was capturing that and then I'd go and finish off the rest. Do you think you're living it forever? I hope so. Yeah. Unless something terrible. You'd never sell it. No, I really know because we've built we've built stuff there now. There's like a studio in the garden. Oh, cool. My wife. Is that doodled? Yeah. But not by hand. It's got laser cut drawings. Oh, cool. These big metal doodles. Oh, wow. Looks cool, yeah. And we've sort of really settled with like, it would be not something I'd ever want to give up in the foreseeable future, yeah.
1:27:33Fair enough. I'm sure you've probably been asked this a lot, but what does your wife think of the house? She hates it. No, no, she loves it. Oh, my word. imagine that'd be awful but we're living there forever if she came home one day and just said this one wall needs to be white you you put a stop to that right put a stop to it um no well she's never really what she's she's really been so supportive of everything i've done really i can't think of anything really off the top of my head where she's gone i don't really wish you wouldn't do that right no like there's we're really on the same page um and uh it was kind of like the idea was almost like i would do kind of this doodle thing in the house and she would kind of design the garden and stuff so she's kind of more outside thinking of like what's planned out there she has a whole concept for the garden a sort of japanese garden theme with rocks and things like that and we have a really good relationship where we can we have a really good like sort of we're on the same wavelength as kind of what we want and stuff and she's always really loved having doodles there and think she she's i don't think she's ever kind of got bored or annoyed by it and stuff she she comes across great in the documentary yeah me and fee was watching it and we fell in love with her a bit as well the way she speaks about you and that she's really cool she's really cool yeah she's amazing yeah do you um do you ever consider renting the house out for people that want to do lsd in there because i think that would be the best can you imagine having i've never done lsd but i imagine that that's the kind of house you'd want to do it and seeing it all come to life that would be it'd be uh unreal um it's not something i'm planning
1:29:21finally sam um ai yeah it's coming and it's coming fast yeah and it's uh taken a lot of jobs and it's got a lot of big negative impact on the world and stuff we've had um a lot of people on this pod that we would consider artists in their own lane and the comedians and actors and footballers you are the literal definition of an artist and i think ai a lot of people say that ai is replacing art what's your opinion an actual artist's opinion on on ai um i think a year ago i was probably like oh this is okay like people if some people want to use this like go for it and like you know some people who don't feel like they can draw or make things they use ai and they make what they want to make and you can't really say like that's wrong i guess but now like it's got it's got really good like it's really really good and now quickly as well isn't it yeah yeah and it's not it's it's a it's a kind of uh i'm not saying it's a bad problem but it is a problem for people because like people have to compete with that you know like i put videos of me drawing stuff onto the internet and it's up against like queen elizabeth doing a rap battle and i don't know how like like it's really it's and it's that new new world and i and i think it is really progressing i don't know how it's gonna like end or where it's gonna get to um I guess you could, in theory, now you're so well-known online, you could prompt ChatGPT to say, design a skyscraper that has Mr.
1:31:02Doodle doodles all over it, and it will show you an image that looks like that. Obviously, it's not going to scratch an itch for you because you like the physical act of doing the doodles. People can go online and see it. Are you against AI? no um no i wouldn't say i wouldn't say i'm against it because i've enjoyed the like queen elizabeth stuff as well but i think it's it it's just something to bear bear in mind i think uh it's good i mean for me like i like doing live performances and stuff and at the moment there's i haven't seen that replicated in a real form like i haven't seen robots do that and i don't know what the hunger is going to be from people whether they end up seeing all this stuff and just kind of end up switching off because they don't know what's real anymore yeah and their internet off yeah and then if they need to go out and they i at least i can still go out and draw for people and stuff but yeah it's really i i think it's quite unpredictable like how it's going to be um but i wouldn't i don't like being like kind of against stuff and going this must you know there's a should be a law to stop this but i can see why people are getting like that because if you're i don't know elton john and someone's replicating your voice to make a song it's difficult because that's kind of that's their like living and yeah i don't know it's yeah funny one it's a good answer mate it's a good answer sam it's been a pleasure to have you on today thanks very much thanks for having me fascinating character with an amazing story and i could sit here and chew your ear off all day but I know you're probably itching to go back to doodling.
1:32:38I love it. What's next for Mr. Doodle? I'm doing a show in Madrid in a couple of weeks. It's at a Villazan gallery in Madrid. And there's a new show of my works there, inspired mostly by my son and what I was saying, you know, about him being expressive and stuff. And I've tried to adopt that with this new series of work. So that's what I'm going to be doing next year. That's really cool. and you have way more followers than us online but if some of our listeners don't know who you are where can they check out your stuff? It's just Mr Doodle on all social media really so that's what's to search, yeah.
1:33:15Love it. And the documentary's out now. Go and give it a watch. As I said numerous times, it's fascinating. Nice to meet your friend properly, Stevie. Oh, you're saying that to me, for you. Yeah, it's nice for me to meet your friend. Okay, yeah, that makes more sense. Yeah, it's nice. weird how the worlds have collided all these years on it is weird and apparently we'd met before like in a yeah was it in a nightclub was it I think so you were doodling I was I was on my phone but I think you yeah I'm sure yeah you guys were both there yeah I was around I don't know the nightclubs very well I didn't go out to many but I think it might have been is there one on a boat exactly yeah I think it was there wow and you were in there doodling Yeah, I think it was 2014 or 2015.
1:34:02Sounds about right. Yeah. Sounds about right. There we go. This has been Jackmates Happy Hour podcast with me, Jackmates, Stevie White and the brilliant Sam Cox, a.k.a. Mr. Doodle. Sam, we want two things from you. Okay. First thing is we want to know what you believe to be the meaning of life. Oh. And before we leave, we was wondering if you wouldn't mind doing a little doodle on our set to finish. Yeah, sure. He's been itching to me. Please let me. I didn't bring any pens there. I've got some. Oh, okay. I went on Amazon. But Sam, before we let you go, what is the meaning of life? I don't know.
1:34:34I think it's up to each person to work that out. For me, it's to doodle. So, yeah. There we go. Thank you. See you in a few days. Oh, mate, that was great. That was so good. Thank you very much, Sam. Cheers, mate. Thanks for coming in. No, definitely. I could have sat there for another hour. Yeah, it's so interesting. So, yeah, we're, All these things that are up on the set are from previous guests that they've given us or made for us or whatever. So yeah, it should be good to have a small piece of you on the set. I don't know what the pens are that Jack got. They're not the normal ones you use.
1:35:10They've got like a square nib on the end. Okay. But they are jumbo paint pens. Oh, cool. Nice one.
1:35:39. I'm a ****. Josh!
1:35:46That's the meaning of using audio in his way.
1:36:05It's so cool to watch. This is great. This is so fascinating. Thank you. And ever since someone drew so confidently, like you just go straight in, we put you on the spot with it and you've just gone with it. Pretty good at it, Bea. It's so cool. Yeah, you are, what I would say, pretty good.
1:36:27He's just happy he'll quietly let him draw, he's just forced him to talk for a while. Yeah. I thought you guys were going to ask me what liquid you want me to come out my fingers. Oh! We just need you to say Mark with them.
1:36:43Did you have an answer prep for that? I was still thinking about it. I was going to say ink was going to be one of the... Because you give people three choices, don't you? One for each finger. Yeah. Yeah. Oh, is that what it is? Yeah. Yeah, one for each finger on one hand. So you're farther than your four fingers. Oh, okay. You can pick which finger you want each one to come out of as well. Oh. Yeah, I only had one sort of solid answer, really. I wouldn't want to drink out of my finger. That's what I'd struggle with, I think. Like, if it was a drink, if it was a liquid that I could drink, I don't know if I'd won it.
1:37:22Yeah, yeah.
1:37:35Have you got anything else on today, or is it just back to Ken? Back to Kent after this, yeah. I'm mesmerised with it.
1:37:50How quickly is that wall going on eBay?
1:38:05So are you literally just seeing where it goes, Sam? Yeah. Yeah. Like a planet or anything, really. Yeah.
1:38:22Is your wife any good? Oh yeah, yeah, yeah. Not so much, she doesn't really doodle so much, but she does make art and things. She calls it a Ukrainian sort of, she describes it as like naive art. It's like folk art. Yeah, it's really cool. She does some really amazing pictures of, sometimes it's like plants or people and stuff like that. Yeah. Yeah, she seems lovely in the dark, doesn't she? Oh yeah, me and Jack both absolutely fell in love with her. I think she's, you know, you clearly are a brilliant team. Oh nice one. I think that comes out really well in the dark. Well thank you. I've just sent a photo of you doing that to Mattius.
1:39:08Oh okay. And he just wrote, fuck yeah, tell him I said hi. Oh nice one, tell him I said hi too. How's he doing? Yeah, I think he's doing alright, he's bald now. He's pulled now. He's pulled. He's pulled. He just works for his dad now. Okay. Oh, right. What is his... A contractor. Oh, right. So he's like a proper manly man, these days. Manly man. But still Mattius. Fair enough. Weirdly, he's just messing with me, saying, remember when he was trying to get to a million doodles? Oh, wow. The thing... Yeah.
1:39:52He's literally said exactly what I said, remember when he'd be trying to get to a million doodles and he'd just be doodling on an app or chatting on the bus.
1:40:04He's just a great guy. Oh nice one. Do you ever feel compelled to colour them in or is that just not your thing? I don't tend to colour them in just because it's quite a different process to the drawing. it doesn't feel like doodling it feels like doing something different but I do draw in different colours sometimes I'll overlap them or draw this character in red and a different one in blue but I don't tend to colour them in too much you did a couple of coloured prints of uni didn't you? I think I remember some oh yeah I think there was some where I did some I'd like spot colours or little bits like that, but I kind of moved away from it a bit, I think.
1:40:56I guess if you don't really know what you're drawing, it must have been really hard to look at that and even know what colours things would be. But of some of those, I just wouldn't know what colour I'd make it. Yeah, but that's the freedom of art, isn't it? You just decide. Have you ever done it where you make it look like neon signs, where you draw white lines in the middle of the black lines, if that makes sense? Oh yeah yeah. To make it kind of look like an LED. Is that what it's called? Yeah I know the thing you mean. I've sometimes done that or I kind of draw like around the black line. Yes yeah.
1:41:31That's cool. Yeah. Are you good at like, could you like do other forms of art then Sam? Could you draw like a hyper-realistic flower or something like that? No no. Yeah I'd be not very good at that really. Could you draw like Crash Bandicoot and stuff? Oh yeah, yeah, yeah. I can draw sort of things if I looked at Crash Bandicoot, I'd be able to draw him kind of, but I'm not very good with like tones and sort of shading and stuff like that. Right. Yeah. That's so cool. That's a nice addition to the set, isn't it? Yeah. Nice one. Cheers, Sam. No worries. That's sick. Oh, that is so cool. I love it.
1:42:16Thank you so much. That's all right. Thank you, mate. No worries. That's so cool. Can we get a picture with you next to it, please? Yeah, sure. Amazing, Jack. You can take that. Yes. And I'll learn how to come to this. You're welcome.
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From the publisher
In today’s episode, we sit down with Mr Doodle - one of the most unique artists on the planet - to hear about how he’s turned the world into his very own canvas for his signature “graffiti spaghetti” and viral art projects.
Sam talks us through the two year process of covering every inch of his six-bed, £1.6million home in black and white doodles, his wife’s reaction, and what it’s actually like to live inside his own potentially migraine-inducing artwork.
Sam openly discusses his psychotic episode, what he experienced during his stint in a psych ward, his hallucinations involving Covid and Banksy, and whether he thinks his doodling obsession was a potential factor in his psychosis diagnosis.
We also hear about fatherhood, his thoughts on AI’s role in the future of art, and the surprising link between Sam and Stevie. Stick around to the end of the episode where we ask Sam to leave his iconic mark on our studio wall!
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