Blacc Sam & Bino Rideaux on FINALLY releasing Nipsey Hussle's 2017 collab project & honoring The Marathon brand

0:00Yo, you know what's crazy, man? It's hip-hop fans will argue about anything. I'm talking best rapper live, best era, best album, but nobody gets started on best verse. Don't even get me started on best verse. That's a fact. And now Sprite got y 'all debating something new. It's called the Sprite Living Tracklist 50 Records That Really Shaped the Culture. That's crazy. We talking legends, we talking icons, and yeah, new artists carrying the torch right now, present day. But it ain't just songs, though. It's the stories behind them. The lyrics, the moments, what those records meant when they hit.

0:37Yo, go check out the full Sprite Living Track list and get into the stories behind your favorite bars. I like that. At livingtracklist.genius.com This is the Sprite Living Track list. Obey your thirst.

0:58This episode brought to you by Verizon Business. The World Cup from FIFA isn't just the biggest ever. It's also the most technologically complex. 104 matches, 16 stadiums, three countries. But for Verizon Business, that's another day. With private 5G networks in every stadium, more than 80 ,000 miles of fiber, end-to-end security, Verizon Business is powering FIFA's World Cup. If Verizon Business can do that, Imagine what they can do for your business. Visit verizon.com slash powering FIFA World Cup now to learn more. Foodies, unite! This is Angie Martinez from IRL Podcast, here to tell you about something new and delicious from McDonald's.

1:38So they just released an all-new Caesar sauce that is a creamy blend of rich Parmesan, zesty lemon, and bold garlic flavors. The sauce on a chicken Caesar snack wrap, ooh, or the McCrispy strips. delicious which by the way the crispy strips are even crispier now and that combination is perfect for mcdonald's and for a drink i'll probably have a nice cold sprite to go along with that perfectly and i will be a happy girl don't take my word for it try it out for yourself for a limited time while supplies last at participating mcdonald's hey this is lavar errington here from two pros and a cup of joe and the biggest moments in sports are streaming live on fox one from mlb on fox two big noon Saturdays to NFL on Fox and so much more.

2:24Fox one brings you the games, the rivalries and can't miss moments all season long. And it doesn't stop when the final whistle blows, catch the highlights, expert analysis, interviews, and the stories behind the biggest moments in sports. Watch live or on demand at home or on the go stream. Fox sports on Fox one, Download the app today. I'm excited to your point. This is not us going and getting anything new. This is a project that Hustle and Bino did together. He handed this music to me and just appreciative that we can be releasing it right now to the public.

3:18Yeah, yeah, what up, y 'all? Joe Crack the Dawn. You know who it is, your boy Jada. You know what it is. The Joe and Jada Show. Every show legendary. every show iconic you should tell by the guests we're displaying we got you by the throat it is nothing you can do about it we're never gonna stop when you think of today's guests you think of two men carrying something bigger than themselves one is helping protect the legacy that still inspires the whole culture the other is a part of the creative bond that help bring that vision to life. This is about a brotherhood. It's about respect and keeping the spirit of the marathon moving.

4:08Please welcome Black Sam and Bean on the Jardim Shade.

4:18Appreciate you brothers for coming through. What's going on? Tell the world what we got. What can we expect? What's going on with this project? Dang. I was on Tom coming, and we decided to, you know what I'm saying, you could be here. I'll let y 'all about it. I could imagine you, all of this for you was a lot. Yeah, you know what I'm saying? But, you know, I got to put it to the side. It's a mission. Yeah, good problem. I mean, in a good way. It's like you get to be in the machine and carry the torch. Yeah, it's an honor, and it's a blessing for me. My brother Sam, you've been in your business since your whole keep it Things in cahoots, keeping the marathon going, keeping the legacy of Nip active and live.

5:04His shoes are not easy to fill. Like bro said, we got an obligation. So I'm going to be able to do that. Crack always got the stories with me. Before Nip actually, when he was still making his bones and still putting in his work, before he actually blew, I knew about him early, so I wanted to do some work with him. shout out to my man Steve rest in peace the ice pick rest in peace the nip I'm calling for my single it ain't nothing new nigga fool over here by self came in the video he chill with me all his style is just super here showed up shot his shit those that know they know that that's a smoker right there but I'm just glad I got the link with him early before the bandwagon the whole world Everybody went nip crazy as they should have.

5:55But man, I had some good genuine shit early under the radar. Just solidness, you know what I mean? And even with you, you always show me love. I go by the marathon. I mean, I needed some bud before the plane. He gave me enough to open up shop with. Like, so Sam, I need something. I got a flight in a couple hours. He came back with the mother loaner. I just actually finished that shit. You didn't bring it on the plane? Did I? Could you? I'm just saying, could you? Sure, dude. Sure. It's like legal war. Sure. He gave me in in Cali. I just finished it in my crib. Steve Lobel gave me a whole bunch of fucking weed and I don't even fucking smoke.

6:37Nah, I told him to keep that shit over there. I was like, yo, I ain't going through TSA with that shit. I said, nah, I'm alright. I met your brother with Steve Lobel. He was young, young, young, young, young, young, young, young. He was in the Bronx with us hanging out. It's so weird. We ain't got pictures of that because I seen one of his mans over here, two that was out there. And, man, I met him mad young. When he was mad young, I thought he looked like Snoop. Right? I was like this. And they was telling me, yo, he's going to be a star. He was mad cool. We hung out with him. And then the rest is history.

7:16You know, we just cross paths all the time. different parties, different situations. He always was intelligent to me, very, very smart, very, very aware and business savvy. He wasn't talking about what niggas is talking to me about in the party. He talking about some other shit. Yo, this, you ever heard of the Black Godfather music? Clarence, Chavon, shit. I'm like, yo, my man. Nigga, I barely party. He talking that smart shit in the party. And so, uh, salute to him. And, um, so you out here rolling this up, you know, as an executive, tell us how y 'all linked up and why you felt, you know, you want to come out here.

8:06We made it feel time to release the project. Well, you know you got to come here to promote it. No, no, I'm just saying, Coach, I'm sure you get, and you outside side? You selling burgers? You getting 36 ,000 demos a day. He can't even go easy. This ain't one of those projects. This is in-house family. I understand, but how did this come about? And why did you say, yo, I'm gonna go out there and I'm gonna show my face and I'm gonna co-sign this project to the highest level? Because I'm sure you know everybody and their mother probably telling you they the next Nipsey Hussle or some shit like that.

8:45So this project it's something that Bro, the hustle did with Bino and hustle gave it to me a while ago after a victory lap. Basically like, Bro, it's the next project. Like I told a couple people before, like anytime I get music from Bro, I know it's a masterpiece. He don't want to hear what I got to say and critique and it. He like, nigga, watch out. This is done. So when I get it, I'm excited and I'm like, all right, it's over. He's like, yeah, this is just the album. Tell me what you think. So I listened to it and as the team and we going crazy. And so that's this project, everything that happened.

9:20It didn't come out. And at the time, the family and the team and me personally, I'm like, I don't even want to talk about music. You know how people that's not part of the family or the team close, like, oh, this is the best time to drop. You got to do it now. You want to hear that? And Bino and his team, they're like, bro, whenever it's right, it's here. So nobody did, nobody leaked nothing. Nobody put nothing out. It's just, you know, when the time is right. So I think maybe about, what, like a year ago, we kind of reached out to everybody in 18. Like, man, what you guys think? They're like, man, let's go.

9:53And so I just felt like it may be the right time to listen back to the music and let's figure this out. And so that got us here, you know, sat down with everybody, the producers, Vino, Vino team, Out the Blue, and All Money In. Our whole team came in with all hustle producers and everybody just re-listened to the project. He had already sequenced it together. With Beano, they picked the artwork. It was really ready to go. And so we just kind of, they had already sent it to Ali to mix a master. So it was kind of like just, let's look and see, is it any pieces that could be missing? And then Hustle has some old songs on a playlist and then they had some old songs and I got insight from them.

10:36They're like, no, Hustle was thinking about, Beano was thinking about putting these songs on this project. So I think we may have added like three or four to the original sequence. And then this is what it is, man. But I'm excited to your point. This is not us going and getting anything new. This is a project that Hustle and Bino did together. He handed this music to me. And just appreciative that we could be releasing it right now to the public. And I know Bino got so much more stories about the bits. You know what I'm saying? Like, what made Nip-T see the talent in you? And say, let's go. One of the ones, nigga.

11:14Nah, I mean, honestly, bro, I asked myself that. I had to stop asking myself that. You know what I'm saying? Like, when we linked, you know, it was me and my bro tight. You know, we was trying to do this music thing. Of course, we saw Sam and Nip and Om in the end, just, you know, the whole campaign, the marathon, that Bennett thing. So we was fans of it, you know? So we always wanted to carry ourselves, you know what I'm saying? And conduct ourselves a certain way in this music shit. So we always said if we had to link up with anybody, you know, it would be, you know, all money in for sure. It would be Nip, you know what I'm saying?

11:44One day we got that call, bro, off my bro. Shout out Casey Veggies, off Casey Funk. And he called me and it's Nip, you know what I'm saying? So I'm like, man, like, he's like, put it to the studio. We there every day after that, you know what I'm saying? We just, it's just constant workflow. Next thing you know, Nip, you know what I'm saying? He liable to come out, let's just do this tape, you know? It just happened like that. Eganically. as to why he believe, why he, you know what I'm saying, trust me enough to do that, I don't know, bro. Because you you. I appreciate that. Whoever let nobody ask you that question.

12:13Yeah, you know, that's real. That's real, but, you know. YG was over here last week, and YG said the same type of shit. Like, you just, they just connected, went in the studio and started banging out music. Like, he was like, yo, Nipsey was like that. He just showed up to the studio, and we just start working. And that's great that you got, I ain't got none of that shit. Ain't no B-No-Nowhere pulling out Fat Joe Dotted Day. Ain't no album nowhere, guys. I ain't got no extra music or nothing. That's just pretty incredible that you got a whole project that you came up with. It was already done. That's fine.

12:52They just had to do a little bit of tweaking. That's like a blessing within a blessing. Yeah. I mean, like bro said, we was prepared to, you know what I'm saying, follow up with this after the victory left. You know? so you know everything happened how it happened you gonna do some shows you gonna do I'm with all of that you know what I'm saying I'm with every I feel like possibilities is endless now that we putting the music out you feel me we got over that hump but even us giving the fuck to even get here you know what I'm saying or even being in the right headspace so you know we here now so let's see where it takes me I remember when I was out there we was talking you was telling me marathon expansion yeah you coming over you coming on this side Yeah, yeah.

13:33We got some on Times Square. Wow. Working on it right now, man. I'll tell you something. You're selling a lot of burgers because that shit about$150 ,000 a month, that motherfucking rent on Times Square. Man, man. You know, I know the rents, man. That shit a whole lot over there. Yeah, we got lucky, man. One of our guys that we know that was real close with bro had an opportunity and he called on the same thing. I'm like, man, I don't know if we can afford that right now. and he like, look, I'm grandfathered in. I got a situation. I got a lease that's where it needed to be. I'm like, how much is it?

14:09He told me, I'm like, all right, we pulling up. So God be throwing things in our laps, really. So when I seen where it was too, I'm like, oh, this is a no-brainer. So we ended up doing a certain situation and you're remodeling it right now. We're going to open it up. To your point, it ain't going to hang us with the price. It's cool. That shit, I went looking, because you know I own sneaker stores. I went one time looking at that shit. I was like, yo, guess what? We can't sell enough sneakers for this shit. Right, right. This shit out of control. $150 ,000 a month. We got the hookup,$120 ,000.

14:43I'm like, niggas ain't buying them sneakers like that. This shit's out of here. We ain't doing that. But it's good that you found a great spot. Actually, it's beyond a blessing. And why out of all things, you chose a restaurant or like a burger joint to open up as a business venture? I think everything for us, it'd be kind of like organic and natural. And when we get signs, I always, from Hustle, myself, our team, we always want to just activate on the signs. So we're doing clothing. And our whole team was kind of watching this Smashburger. Explosion. Phenomenon, yeah. Shout out to Trill Burger.

15:31Yeah, for sure. Trill Burger. Trill Burger got some good-ass burgers, too. You never had a marathon? I never went the marathon. I never been able to go. Trill was one of the inspirations. You're watching them and then you're seeing all the things that they're doing. So we're like, man, we got to get one of them. So we, I think at ComplexCon, we got some of their stuff. And then we just seeing it go on the internet. And then we just start going on a tour, on a burger tour. Our team, what we're doing for lunch, we all go. We just organically rating them. Like, which one you like the best? I like they meat better.

16:05They bread. I don't know. I like that bread. And then we talking and something just hit. I'm like, man, we need to make our, we need to make a marathon burger. Like, what we like about that, that, that, that, that, and add our twist. And then once we start thinking that, I'm like, I just remember me and Hustle used to work at a restaurant. And then Hustle did something with the Fatburger. He wanted to name it a Marathon Burger. He was always talking like, man, we need to do this, do this. I'm like, all right, this is what we're going to do. And so once that happened in our head, we was like, if this shit bankrupt us, we're going to get this first one off, regardless.

16:38And we got that motherfucker off. at least Instagram-wise, I was watching and said, damn, they put that shit out the park, which is great, because a lot of times when an artist passes away, you know, their family are left there, like, don't know the business or don't know where to take it or don't know where to, so we gotta commend you for being a great businessman to keep the legacy forward, because you can't expect everybody to just know how to create a business or keep a legacy going. And what y 'all been able to do has been pretty amazing to watch. You know, so we've been watching you, man, and y 'all been doing your motherfucking thing.

17:23And the burgers look good. Fat Joe got, you know, I got to come through and just, because I'm Fat Joe, I invested in this shit back here. Tell us about the docu-series. I got a docu-series coming? Yeah, yeah. Yeah, we've been working on that, man. We've been working on that for a while. That's the most important thing for us. It's going to be like eight or nine episodes. And just to cement legacy and put things etched in stone. We've been hearing, me personally, man, I've been just hearing all type of slander and felonious bullshit. You know what I mean? So just keeping me sane and not going on everything.

18:04It's like, man, we working. and when this come out, it's going to be like that. This is what it is. Come on, man. It's documented, man. We got hustle. We got, we really been blessed, man. We got hustle on every stage. Like what bro was saying, like young, we got hustle. When he first learned how to make beats, when he had a ball fade, when he was a teenager, we had, we got footage from everything and it's documented in this. And so everybody who see, see the footage like, oh man, this is crazy. I know what y 'all got. We, you know, So that's kind of like the main focus for me and the team is like, we got to put this one down.

18:39And this just tells just the whole journey. It just, it's there and the goods, the bads and the struggle and make people, like people love hustle and respect hustle. And they only really know maybe like 10%. So when you see it, when you really see it, and I'm a fan of hustle, a real fan of documentaries. So one thing, like we don't like hearing people just talk about it. We want to see it. And we want to see different people have the same accounts in different walks of life. So you've got the grandmas, the aunties, the smokers, the kids. You've got everybody. You've got everybody going to say the same exact thing.

19:13And we've got the proof. You know, you see everything in it. And so for me, it's very important that we let that speak. And when that come out, I think it's just going to sweep all the awards. It's going to do everything you need to do because it's really crazy when you take a step back, even with us editing everybody from our team, people that just kind of met Hustle and was working with him from Victory Lap. They seeing that footage and like, whoa, we've never seen Hustle like this. And I'm like, oh, damn, that's right. Yeah. I forgot. Y 'all don't even really know that. Yeah, yeah. That's it.

19:47Can we expect that? Y 'all still working on it? Yeah, it's almost finished. I think, you know, our shit had got shelved for a minute and we coming out the pocket trying to keep it going ourself. and then we just got Alan Hughes to come on to help us executive produce it. So, uh-oh. It's close.

20:06You already know when it's a real moment, you need a real bottle. That's why we rock with 1800 Tequila. Y 'all heard me? These people been making tequila for 11 generations. That's right, 11. That's a legacy. That's OG status. OG. They were the first to introduce Anejo, set the standard before most of these brands even existed. And you could taste the difference for real. The 1800 Cristalino and Reposado is what we've been on lately. Smooth, clean, elevated. No burn, no rough edges, just a premium pour that speaks for itself. You know when it's something that's just built right? That's what this is.

20:49Real talk, that's just what it is. It's always around for the best nights, the wins, the celebrations, the remember that night story. Whether you're keeping it low key with the crew or you're pulling up to a big event, 1800 fits every setting. It ain't trying too hard. It's just that. 1800 tequila, real legacy, real smooth. That's the move. True, true, true. One. Yo, I was scrolling through the Sprite living track list the other day and immediately started arguing with myself. Arguing with yourself? I'm serious. It was wild because records like California Love, Still Not a Player, back then, those aren't just songs.

21:30Nah, those are moments, memories, snapshots of where hip-hop was and where it's going. Exactly, and that's what Sprite gets. They spent over 40 years celebrating artists who really defined the culture. And now they flipping it, letting the fans be part of the conversation. Which is where it gets interesting, because the real debate is why. Like, why did that song matter? Why did that line hit? Why did it change hip-hop forever? I can't promise you we got the answers. But you're definitely going to have a good time figuring it out. Go check out Full Sprite Living Tracklist. And break down the stories behind your favorite bars.

22:11At livingtracklist.genius.com. This is the Sprite Living Tracklist. Obey your thirst.

22:21Foodies, unite! This is Angie Martinez from IRL Podcast, here to tell you about something new and delicious from McDonald's. So they just released an all-new Caesar sauce that is a creamy blend of rich Parmesan, zesty lemon, and bold garlic flavors. The sauce on a chicken Caesar snack wrap, ooh, or the McCrispy Strips, delicious. Which, by the way, the crispy strips are even crispier now. And that combination is perfect for McDonald's. And for a drink, I'll probably have a nice cold Sprite to go along with that perfectly, and I will be a happy girl. Don't take my word for it. Try it out for yourself.

22:58For a limited time, while supplies last at participating McDonald's. Chat GPT can do more than answer questions. It can help you get real work done. Chat GPT work is built for bigger projects with multiple steps. You bring the goal along with the information it needs, like briefs, notes, files, feedback, calendars, data sets, or project plans. Then ChatGPT can help turn all of that into something useful. An analysis, a tracker, a deck outline, a prototype, or a workflow you can keep shaping. It can also use approved apps, connected tools, files, and browser contexts to help move the work forward.

23:37And you stay in control. You give direction, review drafts, approve actions, redirect the work, and choose the final output. So you spend less time sorting through busy work and more time making progress on the work that matters. Put ChatGPT to work on your most ambitious ideas and projects. Get started at ChatGPT.com by selecting work mode. Available on Plus and Pro Plans. Reese Witherspoon here, checking into my favorite hotel in Paris. Bonjour. Bonjour. I'm traveling with my Wells Fargo Autograph Journey card, so I earn rewards wherever I book travel. Five times points with hotels, four times with airlines, three times on restaurants and other travel, and one point on other purchases.

24:22Phew, that was a lot. I need to lie down. Is the room ready? Visit wellsfargo.com slash autographjourney. Terms apply.