Daymond John on FUBU origins, Shark Tank, peptides, LL Cool J’s shoutout & his hilarious Fat Joe story

26:23Didn't catch the latest Roland Martin unfiltered podcast. Here's what you missed. And the argument is, do you want to win? If you don't win, you have no power. It's real. Those are the very people who I always say vote against their own economic interests, and they complain about the very thing they're receiving. It's raw. I knew that the issue of transgender athletes was not going well with a lot of black men. Roland Martin unfiltered. I went off. I said, this is exactly what I'm talking about. Y 'all gonna scream at Chanel, but you don't want to see a black luxury company in the same vein. Catch Roland Martin's daily commentary on the Black Information Network.

27:08Twelve seats. Those are moving south. So if you Democrats, you don't wait to 2030. You better be hitting the ground going hard in the south now. And download Roland Martin Unfiltered on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. That call was really pivotal for me. Hey, it's Emily Tisch-Sussman. And this season on She Pivots, the podcast where women share bold career moves and personal turning points that changed everything. I sit down with culture-shifting women who share their pivots, like Paralympian Allie Truitt. I was like, I'm a month out from a shark attack.

27:43There's no way in 11 months I'm making the Paralympics. Advocate Elizabeth Smart. I still feel that drive that I can still make a difference. So I'm going to keep going. Celebrity chef Carla Hall. Was that scary to walk away from such a stable career after just two years. No, I was more afraid of being unhappy than I was broke in a dead-end job that I didn't enjoy. And feminist legend Gloria Steinem. All of us were trying to express women's real lives. We need a meeting place of our own. And if I can contribute to that, I'd like to maintain that and leave this house for that purpose. Listen to She Pivots on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

28:24You know the feeling. You make a pick in your fantasy draft and the entire room groans because they wanted that player. Or you grab a small school rookie off waivers and you start him right before he goes off in primetime. There's no better feeling than crushing your fantasy football league. I'm JJ Zacharyson, host of the Late Round Fantasy Football Podcast. Before your draft, our players to target and players to avoid episodes tell you exactly who to circle and who to cross off. We've got data-driven analysis, historical trends, and the strategies that separate winners from the rest. And your dominance doesn't stop with the draft.

29:01All season long, we have our 15 transactions, 10 trends, sleepers, and the mailbag, data-driven, quick-hitting episodes to help bring home that league trophy. Listen to the Late Round Fantasy Football Podcast on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

29:22Let me tell you something You gave me a pass You know what I mean You gave me a pass We never talked about this I don't even know if you remember You've been so supportive of me You know whether they're Or whether they're doing a video Of yours or whatever One day we was in Miami And I had this little This is right between My first divorce And my second marriage I had this little something There's a little something special That I was trying to Have a conversation with I wanted to show how I could show off and you jumped up on the stage. It was like a little club. You jumped on the stage and you started rapping.

29:51Now, I didn't know much about the music side of business. I didn't realize you was getting a bag right there. I thought you was just, eh, you know, I'm going to take the mic. You know, when Prince comes from a concert, he's a plug-in somewhere. I said, yo, he my man. Hold on. And we want to get to some romantic music here. Let me get up there and talk to him, man. Just chill. I got up there on stage with you and you looked at me like, I was like, yo, Joe, chill out, man. I was twisted. Twisted. This is like 2003. Joe, do me a favor. And you looked at me. He said, yo, D, get up the stage for a second.

30:20I don't think you remember, but you might have been twisted too. You got off that stage. You said to me, yo, I should have whipped your ass on that stage. And your boys was around. You know, Grim was over there. And all of us was like, and your boys were like, I should have whipped your ass. You know what Grim said to me? What? He should have whipped your ass on that, getting up on that stage. Oh, you must have did some shit. And you gave me the pass of my life. I love you too much, brother. I love you too much, brother. So you're not a piece of shit like you think. No, I'm not a piece of shit.

30:45You should have with your accountant's ass, but... But these guys are pieces of shit. Let me explain. More and more I do history, because I study history. The underworld. The underworld, the gangsters. I study this shit. All cultures. Jewish gangsters. Fucking Chinese gangsters. Today I woke up with the triads. Like, I study all this... this shit. And, man, I thank God, man, because I thought I grew up bad, but these motherfuckers will kill you, man. I got spared from being murdered. I'm sure they had talks amongst our own friends. Because my brother's the boss. I'm the second boss. I'm the one with the muscle.

31:39My sole job was muscle. But I know I had some wild niggas with me that must have been like, yo, let's just kill these niggas and take they shit. Somebody must have said, yo, chill, Joey's our brother. Somebody had to, because when I study every other crew or religion or whatever, they was awful niggas. Let me tell you what, hopefully I'm going to put this in the FUBU show or movie. First time I ever go to Japan in 1996, Mitsubishi flies me out there. They're distributing my product. I'm out there and I don't know any better I'm just being disrespectful or whatever I go to the pool, I'm in the pool chilling I see a bunch of guys in there and they all got these like wetsuits on I don't know why they got wetsuits on I walk into the locker room, change pull off their wetsuits, they are tatted from here all the way down to their ankles, little Wakuza or Yakuza or something like that they came in there and were like listen man you've been out of hand we need to distribute all your clothes in Japan from now.

32:45You know, they were just putting me under pressure. Thank God, that corporate Mitsubishi guy, I don't know what he had going on because if I didn't do that deal with those cats, I wasn't coming back. It's a lot of that. It's a lot of that. I remember they had a guy in LA that robbed every basketball player and that, man, I don't want to mess up my deal. I don't want to mess up the love with the NBA. We can't do that. But this guy was sticking up every one of our favorite NBA players. He did that all-star week that we was there and everybody got caught? Every week somebody went to LA. You at Roscoe's.

33:27You'll excuse me. Give me the watch. Give me the... Like this guy had to the point of the rumors are the NBA sat down with the man and paid him to leave the players alone because he just kept robbing whoever, right? Now, I'm telling you a true story. Now, the guy walks in, Ross goes in the street, NBA players, superstars there, and he's going to rob him even though he got the deal with them. And the one guy, the one guy Shaquille O 'Neal says, hey, but I thought you had a deal with the NBA so you wouldn't Rob us guys no more. Yeah, you're right. I'm telling the commission. I said, what's up? Yo, there's some walked out.

34:15I mean, it's levels to like where people, you know, this gangster shit travels. Oh, it's that deep. Yeah. People don't realize when these guys come out of, there's only like 75 SEAL Team 6 guys. When these guys all come out of special service, all that, they need a job and they only know how to do one thing. and they do it real cheap and they do it really, really good. Anyway, I'm really happy to be here. Do you got those type of guys? Because I got security and my security says he's the leader of the swap. I met the Team Six. The Seals. First of all, you go to those kind of guys and all they say is let's analyze the threat first.

35:01I got to tell you how I know them. I met the Taliban. Have you met the Taliban? No, I have. Now, I go to Djibouti, Africa.

35:17I never heard of Djibouti. Djibouti, Africa is a place in Africa. It's a state in Africa. And it's pretty run down, but they got one super duper fancy hotel. I mean, the best massage I ever had in my life. I mean, a woman, they had this woman, she was whipping me with like hot wax, and then you jump in the fucking shower, and then she beats you with a popper. I swear to God, best massage I ever had in my life. I don't even know what the fucking shit is called. I never had it again. She beat the shit out of me with some hot wax and a fucking mop. And do you jump in the massage like, yeah, like in the shower like that?

35:58Or you jump in like, ah! I felt brand new, no. But the point is, I go out to the pool. There's just women and dudes, Americans, got no business in Djibouti, Africa. They in there in the pool, chilling, living their life. This, this, man. I meet them all, Fat Joe, what you doing? Hey, I'm doing a show, whatever, this, this, that. You know who we are? I said, no, we're Team Six. We're the guys who killed Ben Latt. Yeah. and I'm like for real he said we're stationed here because this is the quickest to get to any Middle Eastern country and we gonna finish him and we come back here we chill at the pool and we chillin with the crew I met them like I met those guys right there I don't want to meet the guys I mean the dudes who just analyze it first in case they neutralize it first he met the ones they send in last week I had a show in Pittsburgh Shout out to Pittsburgh.

37:00I almost ain't make it out there. The weather was crazy this weekend. Man, they had this white boy. He had to be one of them. Yo, this nigga with security. You nigga look like Stone Cold Team Austin. I said, yo, this is the biggest white boy I ever seen in my fucking life. He look like he eat people and shit. He's standing there like... I said, oh, nobody want to fuck with... Even my security. I was like, man, y 'all don't want to fuck with this. It's security like that. you have been very, very, very successful and you've been able to parlay your story. Because football was how many years ago?

37:38Since 92. You know, you've been running that football shit up to the Shark Tank to 2026. Yeah. You've been running with that. Yeah. It's almost like you made the chicken nugget or the Big Mac.

37:56I never looked at it like that. What? nigga, I'm telling you. I look at it like I'm sitting there. I say, you know, in football, I say, yo, this motherfucker, it's like the Big Mac or the Chicken McNugget. This guy just like, you wearing that plate to the promised land. Like, how do you know, like, your other guys that was down with football? Yeah, Keith called the shake. Great guys. I see them every now and then. I show them bad love. How do they feel about your success? and you being able to, because now you're like in the 10th season of Power. You're like 50 said. They got Canaan's son now.

38:36I'm on the 17th year. You're on the 17th year. So it's like every year you've been having a spinoff of a spinoff of a spinoff of a spinoff of a spinoff. It's reviving itself. This year we got Mr. Beast on as a shark. So it's getting hot. But my brothers have always, always, always supported me. I love them to death. you know, they're running the shop. They're doing, we still do a lot. I was just on the phone today, rolling out a new level of FUBU suits around the country. And we even got a stab proof one in there and stuff like that. And they still doing it, man. I love them, man. And where does FUBU mostly sell now?

39:17Is it overseas? We're one of the top brands in the Philippines, South Africa, all Asia, not heavy in Asia, but in Philippines, heavy. Primarily that, and here we'll do drops. We did a collection with Actively Black, and we did sneakers a couple years ago with Puma, and we'll do stuff like that. Well, you're always going to be good. You know what I'm saying? Because you got that vintage, you know, you got that. It'll never go out of style. How about my daughter cut up a nick? As he got her own show, it's called As If. she's killing the game. As he threw on a Knick jersey, I took her to the finals with me and she was like, Dad, they're going to love this.

40:03This is like... I said, I said, my, you know, J-Lo, Maya, all of them, they was rocking that shit to death back in the day. She thought she invented new shit. Jersey. Turning the jersey. For my mother, she thought she invented some new shit. Like, she was like, yo, wait till I kill them with these Steve Madden boots with the... I'm like, you know, they was rocking that shit. So everything comes back. It does, it does. Everything comes back. Like, even with Biggie. You know, Biggie, to us, because we was born and raised with him and we knew him, he's like brand new. I listen to Biggie every day.

40:43But to young kids, Biggie is almost now, he's Beethoven or Mona Lisa, one of them shits now. I heard Biggie elevated music one day. They were playing like that type of elevated music, the jazz. it was one of the big songs. You're right. But what I'm saying to you is when he said the red and black lumberjack, I used to wear that when I was a teenager, maybe two, three years ago. That shit came back. It just comes back. It resurges and then it's the style again. That's it. The Gap commercial. How'd y 'all pull that up? Gap. Ooh. LL Cool J, man. You know, this is why I think I understood how to become somebody who really is an advocate for brands like on shark tank because l he was our spokesperson he didn't have to wear he would wear it in his uh his show he'd wear anywhere but the gap they called him up they didn't respect that culture you know when they kind of like yo whoever you know y 'all you'll wear this if you want can we get a check now here you go and so they paid l to to to do an ad for them he did acapella and then he would put in there for us bias on the low.

41:52Now, they ended up spending$30 million airing that ad. It was running for six weeks. We in the office going, man, nobody caught on to this? Nobody? Now remember, the internet ain't out yet. There's definitely no social media, so nobody can do hashtag fail or anything like that. The kids in the mail room, they all laughing. They know these executives, you know, played themselves and they just let it run and they got mad at Al. but then they went back to LL and told us that I think they hired a multicultural agency after that. They found that the target market they were trying to hit increased 300 % because the dudes in the hood thought they can get FUBU with the gap and then they re-ran that and that's actually what it's all God, man.

42:39That's what changed everything. That's when FUBU went out of here. That's when it was out of here because then all of a sudden, you know, NSYNC started wearing it. Backstreet Boys started wearing it. So now all of a sudden, you got Fat Joe over here. You know what I'm saying? Brand newbie in over here. You know, whatever. NSYNC over here. Barrio Boys over here. You know what I mean? I saw this happen in the internet age. That boy DJ Khaled got lost on the jet ski and said, they don't want us to win. They don't want us. And the next day, I seen Justin Bieber get in a private plane to go. They don't want us on a private plane.

43:18They don't want us. And the next day I saw Kim Kardashian, they don't want us to win. They don't want... And that shit went the fuck and Khaled never been back since. That nigga been on an asteroid ever since. And it's like, yo, I seen it in real time where you know, everybody starts jumping on some shit and the next thing you know it's out of here. But today, right? Yesterday's price is not today's price, but let me tell you something. This guy has got LL Cool J on that Il Bon. Asked Fubu who made a major. That might be my favorite LL Cool J record ever. Who put Russell up in that skyscraper?

44:05Who else need a favor? Even Flaich said, yo, he brought me back. I was crunchy. No, no. I'm going to tell you a story I never forget. LL Cool J, I like to think I was one of his biggest fans. He called me before he dropped that. I was getting a fucking window fixed in Jerome Avenue. Back in the days when they used to break in your window and steal your Benzie box. Nigga, I'm fixing the window in Jerome Avenue. And this LL Cool J, he calls me on the cell phone. He said, yo, listen to Flex, man. I'm dropping. Tell me if it's hot or not. That shit came on. I was like, oh my God. That shit changed my life, Ill Bomb.

44:49LL changed my entire life, man. He changed my life. Salute. And it's beautiful because I seen you, something I never realized was I seen you big up Hype Williams. I know the story. I know Irv grew up with you. But I never knew Bunz was a real person on earth. So Belly was based off of a real person. Yeah, and he got incarcerated something he didn't do. And he got out. He spent 28 years. he just got out about two years ago. That's when lawyers are good. That's when lawyers are good. Shout out to my man Jason Flam and them that are taking incarcerated prisoners who dare for no reason. That's what he's doing now.

45:27I believe that's what he's doing now. He's running around now fighting for the freedom of those who are... Santana Raymond, all those guys, Central Park Five, or what the rejuvenated five, what do they call them now? They're not the Central Park Five. Exonerated. They're the exonerated five. Shout out to them. Could you imagine being in jail for years, knowing or telling somebody, yeah, do you know how hard it, yo, I got a bullshit story, only did four months in jail. These guys are sitting down and they're like, yo, I robbed the bank. I got 18 years. I'm in the feds, right? MDC Miami. Yo, I kidnapped somebody.

46:08I got 12 years. Yo, they caught me with 30 keys in the road. Yo, crap. I said, well, guys, I'm not really innocent in this. Fuck out of here. If they could have threw a chicken wing, they would have get the fuck. And I really was. But they knew I was guilty for a million other things. It was like, yo, crack, shut the fuck up. But imagine really being innocent and going to jail for all those years. See, the way I judge jail is I think of holidays. I think of what was it like on Christmas every year? What was it like on Thanksgiving every year? Yeah, by the way, whoever, this guy's the man of Shark Tank.

46:48Whoever made this AC system, can we mention him one time? Because goddamn, this shit on tilt, man. I need the sheeps getting this motherfucker. This shit crazy. Shit is frozen in there. Yo, this shit is out of control, and I got a sweatshirt on. What I'm saying is. I'm saying this. So LL Cool J Definitely Helped y 'all promote the brand On another level He also said recently that he had ownership In Fubu He had a percentage of what he promoted A percentage of the brand Yeah he did You call it royalty right When I first went to L He could have taken 50 % of it If he wanted to He just wanted to give love And he didn't ask for anything at first and he said, listen, if we're going to formalize it better than that, make sure I'm good.

47:44So yeah, absolutely, man. Yeah, he deserved that. I mean, the way you knew JR, you knew JR Roddinger and the way JR taught me business because when I did go to jail, he came to me, he tried to give me a big check. He chased me around the apartment like trying to give me a million dollar check and I wouldn't take it. And I was broke. And I was just like, yo, I said, well, he said, well, let me show you business. Let me show you how to do business. So I was with this guy. He's a billionaire every day for seven years. Every single day I was with him. Every day, every day. Learning everything. Learning everything.

48:20Learning everything and valuable information. And I was like, you know, when I get my shot again, I'm going to do it. And just do business different. And so, you know, these mentors, you know, these guys, you know, they're really more important. and, you know, it's almost like that thing where you say, you know, I could give you a fish or teach you how to fish. So dropping those gems on the shark tank and whatever, God.

48:52I don't know shit like that. You know, I'm just your fish. I can give you a fish or teach. Huh? Teach a man to fish. You feed him for life. So that's how I feel. Like the man definitely taught me how to take care of myself and do business. And all the moves I make now, I attribute to him because I'm like, I wouldn't have known it. You know? Somebody told me a long time ago, let your money work for you. And I was so busy trying to hustle and make money. But I'll give you an example right now. If you put$10 ,000, and I know everybody don't have that, but whatever your version of it, if you would have put$10 ,000, talking to my man in the car today, You would have put it in Apple in 2005.

49:38Just let it there. And there's nothing sexy about it. Just leave it there. All right. It'd be worth$1.6 million today. And, but about compounding interest and the way things compound, if you would leave it in another 10 years, it'd be$15 million. Let me ask you a question. How do you trust those people? So anytime, guys come up to me all the time. You know, I'm a beloved Knicks fan. you know that's all wall street they love federal federal let me invest for you this how can i trust you don't need to trust them you own up your own account and you go i want besos to work for me i want alphabet which is google to work for me i want nvidia to work for me i want and you deposit your own money in there and your own account your robin hood or whatever those are and you look at it every day.

50:28Okay. That's fair enough. So educate yourself in that and then you work for yourself and you invest in what you think is. I'll give you an example. None of these niggas, they come up to me all year round with the suits, the bow ties, the disc. I'm like, yo, bro, I'm like really good. Let me give it to you. If you had$1 ,000 you put in the bank there, you're going to get, what, 3%, 5 % off of it? All right. So end of the year it's going to be$1 ,050. You put it in Apple in the past over the last couple of years, it would have been $2 ,000 end of the year. Now, don't get me wrong. Markets come up and they go down.

51:02You double down when it goes down. You come back. Let me ask you something. What happens when I watch the news and they'll be like, worse than Dow history. I'll be seeing that shit. Buy more. When he says worse than Dow history, that's when you buy the shit. That's when you double, you buy more. You average out. You buy more. But again, don't just listen to me like that. Man, you so fucking rich, David John. Go look at a bunch of other... Yo, David John, you so fucking rich, man. I know. You turn that fumble into some shit, boy, because you know. I'm scared. I think I would have been filthy wealthy if I trusted someone.

51:35But every time I trusted somebody with a suit and a bow tie... You got to trust one person, brother, yourself and Ray. You're a brilliant dude, man. Yo, what's up, man? How you been, man? I'm good. Jada not talking at all, man. Jada not high enough. Jada's listening. Jada's listening. Jada took him victim. He ain't taking sativa this morning. This is me and Joe. with ZZ's. Yeah, yeah, listen. Jay hit the pen. He ain't half the pure. We just listen to him, dang. Just listen. I mean, sometimes there's a listening session. Most, 90%. Listen. Nothing wrong with listening. No, nothing at all, man.

52:21JoeAndJayTheShow.com We got new merch fresh off the presses. Go get it. Bang. Out of bang. Bang. Joe and Jadon show.com. You can get these little cold for a t-shirt with a hoodie. It's my favorite right there. I need an extra large. Joe and Jadon show.com. Go there. Get it.

52:46Yo, I was scrolling through the Sprite living track list the other day and immediately started arguing with myself. arguing with yourself? I'm serious. It was wild because records like California Love, Still Not a Player, back then, those aren't just songs. Nah, those are moments, memories, snapshots of where hip-hop was and where it's going. Exactly, and that's what Sprite gets. They've spent over 40 years celebrating artists who really defined the culture. And now they flipping it, letting the fans be part of the conversation. Which is where it gets interesting because the real debate is why.

53:24Like, why did that song matter? Why did that line hit? Why did it change hip-hop forever? I can't promise you we got the answers. But you're definitely gonna have a good time figuring it out. Go check out Full Sprite Living Tracklist. And break down the stories behind your favorite bars. At livingtracklist.genius.com. This is the Sprite Living Tracklist. Obey your thirst.

53:53Didn't catch the latest Roland Martin unfiltered podcast. Here's what you missed. And the argument is, do you want to win? If you don't win, you have no power. It's real. Those are the very people who I always say vote against their own economic interest. And they complain about the very thing to receive. It's raw. I knew that the issue of transgender athletes was not going well with a lot of black men. Roland Martin Unfiltered. I went off. I said, this is exactly what I'm talking about. Y 'all gonna scream at Chanel, but you don't want to see a black luxury company in the same vein. Catch Roland Martin's daily commentary on the Black Information Network.

54:3712 seats. Those are moving south. So if you Democrats, you don't wait to 2030. You better be hitting the ground going hard in the south now. And download Roland Martin Unfiltered on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. That call was really pivotal for me. Hey, it's Emily Tisch-Sussman. And this season on She Pivots, the podcast where women share bold career moves and personal turning points that changed everything. I sit down with culture-shifting women who share their pivots, like Paralympian Allie Truitt. I was like, I'm a month out from a shark attack. There's no way in 11 months I'm making the Paralympics.

55:15Advocate Elizabeth Smart. I still feel that drive that I can still make a difference, so I'm going to keep going. Celebrity chef Carla Hall. Was that scary to walk away from such a stable career after just two years? No, I was more afraid of being unhappy than I was broke in a dead-end job that I didn't enjoy. And feminist legend Gloria Steinem. All of us were trying to express women's real lives. We need a meeting place of our own. And if I can contribute to that, I'd like to maintain that and leave this house for that purpose. Listen to She Pivots on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

55:54College football will hijack your weekend, ruin your sleep, and break your heart. And that's why we make the Solid Verbal College Football Show. I'm Ty Hildenbrand. He's Dan Rubenstein. How's it going? Every week, we preview the games that matter, sort through the biggest storylines, and tell you what to watch before kickoff. There's a lot to keep track of. Who's for real? which upset is hiding in plain sight, and which storyline is about to take over your group chat. And when the games are over, join us in the aftermath too. We're going to react to what happened, talk about the biggest results, of course we'll cover the playoff picture, and all the little details you might have missed while flipping between like 12 games at once.

56:36Whether you know every coach and coordinator or just want to understand why everybody is yelling, We're here to help make sense of the madness. Listen to the Solid Verbal College Football Show on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. For all the real ones out there, we keeping it 1 ,800. My latest venture, we all seen this coming up. And I think this is how I got on the show. I think we saw people brand themselves like the commissioner Steve Stout. We've seen people like Jacob the Jeweler. but we all helped. And now he's globally recognized. I mean, I love what Jacob is doing, right?

57:17I love. Both of mine over there, it was at Uber and this and that, brand and stuff. So what I started doing lately is understanding how to brand CEOs. Because I think today, they don't know what we know. And I learned a lot of this off of Cats Like Yo, how y 'all branded yourself. TS, all over the place, right? That's what I'm doing today now. I decided like, how many more years can I be on Shark Tank? After I speak at about 100 major corporations a year, after I get off the stage, they don't need me there next year. I need to bring somebody else in there. After I get off a podcast or an interview that somebody had fits the model, how do I make CEOs famous?

57:57Because today what's happening is a CEO could do all the right things. We know a lot of people. We know a lot of them who do all the right things. But one kid in the mailroom gets disgruntled and decided to put out a tweet or a text or whatever you want to call it. and now a thousand people lose their jobs. And now the business goes down. That stock you're talking about takes a dip. I end up doubling down and buying it for the CEO. But that's what I'm doing these days. So I'm shark tanking CEOs so they can be a new version of a shark in the chair. One thing I found in my studies of hanging around billionaires and super wealthy people is they all want to be famous.

58:39I don't know how. It's not cool with them just being super rich and living the greatest life you've ever seen in the history of mankind. Because the way I look at it, besides God and family, you got one life to live. And if you could put it out the park to where you are Billy and you could fucking slide off your boat into the ocean, hooray, do that shit every day if you can. right but somehow they all want to be famous and they don't want to admit it that's what I found but Joe who do they go to they go to the secretary they go to their PR person they go to this person or not but I realized that think about looking by the charts thank you why being rich ain't enough this is the question this is the best question of this whole shit we all want acknowledgement in our life and if you command 10 20 ,000 people and you give away millions of dollars to change people's lives in a great way and you've helped people and then you walk in a room and and you're walking into a dinner and this tiktok cat walking in got a reservation and they're looking at you like yo man get the hell up out of here you look like an asshole in front of your wife or your husband or your friends or whatever can you like yo do you know who i am no actually i don't so when you look at people look at me look i i love to say i'm a design him, but Versace rolled over in his grave.

1:00:03If he, if I thought that putting a big ass FB and an old five on a bunch of jerseys was designing, I'm a great brander, but I'm going to Shark Tank. You got a whole bunch of real estate brokers. There's only one Barbara Corcoran, right? It's about walking in the room and being known as an expert in your field and your field will then put you in the room way before you get into the room. The room will call you. The checks will be bigger. the distribution will be easier I asked Robert one day on my show I said Robert why you do the show he said listen man I'm already doing he's doing massive amount of money he said but I'm an IT guy I'm a cyber crime expert he said I can't call American Express and say can I replace your firewalls but is Robert Herjavec I can call it you ever heard Magic Johnson say I walk in the room they go Magic yo remember that he was like yeah I did this against Larry Bird I did this and this and this and this All right, now let's get down to business.

1:01:00Because he got in the room because of that. And that's why people need... If you're in charge of your narrative, somebody's going to be in charge of your narrative. For sure. I've learned that from Kanye West out of all people. If you don't speak to what your success is or whatever the case may be, ain't nobody going to say it. If nobody knows who you are, when you come in the room and you didn't brand yourself, they're going to interpret the brand that they believe that they know or think about. I honestly believe it's a human thing because even these guys, serial killers, when they find out that they terminally got cancer and they on their bed, they be like, all right, I killed 76 kids in Indiana.

1:01:41Everybody wants their story told. Yeah, that's a great example. No, it's just the truth. Everybody wants... What do you think of that one? It's crazy. Because you're so smart and intelligent my mind starts tapping into another we're not taking any serial killers as applicants. That's not what I'm saying I got you. What I'm saying is even serial killers they turn around and be like yo I killed 17 people over here and be like alright they want it to be, everybody wants their story to be told even if we go back to the Roman days and all that they always had a guy with the scrolls writing down an Achilles struck with such bullshit.

1:02:19Or better yet you ever see when the war laws come in they go I was looking at 300 who cares right they go we're gonna erase your story nobody will know your story nobody will know your name we'll break every statue nobody will know your name nobody this is why it's very important to keep your name clean whether in business in the streets whatever the case may be and this is why people are trying to play with your name because at the end of the day that's all you got that's all your kids can move off of that's So you could this, you know, I look, I got to give credit where credit's due. You know, my daughter's coming up doing her flashing blogs and all that.

1:03:01And she's making some good money. And so she likes to brag to her dad and she wants her dad to say, yo, you know what? You doing great. But I also have to let her know, you know, they're not playing with you with the money because they know your father got it. Now, had you been another girl coming up that don't really got it, they be giving you $5 ,000 for what they're giving you$100 ,000 for. They know they can't play with you. You got the lawyer. You got the assistant. You got the manager. You got this. You coming with a whole team when you sit down on the Zoom. They know, yo, don't play with her.

1:03:33Pay her what she got to get paid. They also know, and I ain't saying it because you're here, they also know that her father is a good dude. You've been the dude who always walks in the room like, you know, like, yo, man, what's up? I love you, brother, right? And they know you're a good dude. Because they would have asked, yo, what's up with Joe if they don't know you? Yo, he's an asshole. Yo, yo, he's sliding me for money. Yo, he did this and that, right? And if that don't happen, they go give her a shot because his father's a good dude. That's your reputation, man. Something happened. Thank you very much for saying that.

1:04:09And you the same way, but something happened one time in hip-hop that I didn't understand. So somebody got into some shit. Not scandalous, just hip-hop beef. And nobody stood next to them. But I watched these guys help everybody and look out for everybody, but nobody would stand next to them in this storm. And then I asked around, I said, yo, why nobody's like, I don't understand this, right? And they were like, yo, these guys are assholes. And they're arrogant. They treated everybody like shit. And they thought they were the ones that this and this. And so now they catching that karma. Ain't nobody going to help.

1:04:51You thought they was helping people, but they was treating them like shit while they was helping them. And now, and we see that. We've seen that in this lifetime. And with our own eyes, we've seen the guys who have been too arrogant, too cocky. I've seen it many times. Oh, this is - I see it all the time. You see it all the time? All the time. I see it. It's terrible because what's wrong with treating somebody nice? what's wrong with just being a nice person what's wrong with just saying thank you man you just give him love it don't cost you nothing I'm going to tell him because I know he watches this well Big John you know Big John the publisher so my publishing deal's up Joe's outside so I see Big John at Yankee Stadium I'm like yo we told you my shit is up come with it or not I'm the hottest nigga in the game The man, Big John, turned around and said, so I talked to him cocky.

1:05:50This is a guy who Jay-Z, Usher, whoever you name looks at. Y 'all, Big John. He says, man, I took you off that slavery contract. I'm sorry, Big John. You actually did. He said, I said, yo, Big John. I got caught up in it. I played myself. Actually, the witness, Chris Tyler Perry, was standing there at the Jay-Z concert. I played myself. You saved my life. You took me over. He was like, yo, Joe. I said, no, no, but he said, no, Joe, we'll do it. Don't worry about it. I'm going to get back to you. But I said, shit, that man humbled me so fucking quick. And you got to get humble at that right there.

1:06:31You got to figure it out. I'll be like, oh, shit, I was playing games with the wrong person. Sometimes you got to check yourself all day on the spot. Hey, yo, this ain't that. That ain't this. It's cracking kiss, goddammit Make some noise for Damien Jones Thank you

1:07:28Before we go, let me ask y 'all something. What's a hip-hop lyric that changed the way you saw music? Because that's really what the Sprite Living Trackless is about. It's not about crowning winners. It's about starting conversations. 50 tracks. Generations of artists Endless debates And Sprite didn't just throw lyrics on cans either Nah, they went deeper Bringing in hip-hop experts and tastemakers To totally break down the stories and impact behind every track Check out the full Sprite Living Tracklist At livingtracklist.genius.com This is the Sprite Living Tracklist Obey your thirst

1:08:38We'll be right back. Apple Podcasts, or wherever you get your podcasts.

1:09:08or wherever you get your podcasts.

1:09:13I am talking to a felon right now with face tattoos, and I cannot decide if I like him or not. That was a caller from my podcast, Therapy Gecko, where I speak with anonymous callers about their problems, relationships, and anything else in the depths of their mind. It all happens on my show, Therapy Gecko. So if you're trying to get out of your own head and into someone else's, this is the podcast for you. Listen to Therapy Gecko on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.