FERG talks A$AP Mob history, NYC fashion & NEW music on the way

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0:57Visit TotalWireless.com or stop by your neighborhood Total Wireless store. Additional terms apply. See TotalWireless.com for details. Streaming May 22nd on Paramount+. The acclaimed series from executive producer Lena Waithe reaches its final chapter, The Shy. For seven seasons, these stories, these streets, this community, have stayed with us. Now it all leads to this. As friendships are tested, families evolve, and secrets refuse to stay buried. One thing is certain, The Chi is more than just a series. It's a legacy. Don't miss the final season, May 22nd on the Paramount Plus Premium Plan. Hey everyone, it's Cal Penn.

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2:29This is the Fluidity episode. Show cracker. Don. Your boy Jada. This is the Joe and Jada show. You already know every show. Bring this shit in the nation. Every show legendary. Every show iconic. And we doing shit out of it. Today's guest. You think of the bad boy logo. So I think I was coming downstairs bringing bags of merch. Shout out to his pops. Think of the ASAP mob. Think of individuality, hard working. Ladies and gentlemen, make some noise for ASAP, Fer.

3:14Shout out to D-Fer. Yeah. You know what I mean? For those two furs still got the muscles, Pete. that motherfucker getting popped down flopped his tank top on it's over for one of these junk guys man and yo listen he missed out all the fashion on the drip and you one of the guys I respect the most cause you throw that shit on you wear that shit to the bodega the supermarket you gonna come every time with the flyest shit on and also the tribute uh when you did the park over the Rucker Park over. I was there, but I served. Oh, yeah, you was there. What's that like being from Harlem? Like, this is Harlem heritage.

3:56We're going to go into it, guys. I don't think nobody really understands your position in Harlem. What was that like when they tapped you and said, yo, come design Rucker Park over? Shout out to my boy, Seth Free. Seth Free? Yeah, he hit me. He got commissioned to, you know, he's super into N1 basketball, the whole thing, Rucker Park. and he got a call like, yo, we need somebody to do the pargo. We want to do something over. And then he called me. And I'm like, word? And I'm like, this makes a lot of sense. I just want to kill it. So I had called JB, Jalen Brown. I was in traffic. And we spoke for like four hours about just the origins of basketball and like where it came from and just like the Aztecs and just know how the game was made and brought up because I wanted to make something that was super monumental and it just came out amazing.

4:56Nah, it came out amazing. Scientpical, that's the God, A.C. at a scientific. It's working with Mark here on. Human. Yo, let's take that. Human. I saw you. What's up, brother? You got it? What's up, Ferg? What's going on? building of art, the music, what we doing? Then someone's just going on. Oh, yes. So I just dropped a project called Flip Phone, Shorty, which is actually, this is the vitals right here. Look out.

5:31So it's like bringing back like that Flip Phone era music, Ringtone era. And I did a whole film behind it. Right now, Dion, my manager, he's working on distribution and everything. So we just didn't do our screenings. He did one in Art Basel, Miami. And I'm looking to do one in New York, so I'm going to let you know what we do. What you want people to get from Split Full Short? Do you want them to feel like they back in that? Yes, sir. If you see the movie, it really reminds you of State Property, Killer Season, all of the movies we love. Literally, that was a reference for this movie, like bringing back the 6X shirts, bandanas under the fittings, like all of the shit that I grew up seeing, and then the music just kind of really it creates a suit for that project.

6:26So yeah, like when you see the movie and they hear the music it'll just take you back, it'll just take you back. It'll take you back to that time and era. You want to know if it's so crazy when y 'all first came out ASAP, that was that vibe you gave us with that first video, it felt like, oh, shit, very nostalgia. Young kids, they just can't get back with that vibe, you know what I'm saying? For me, it's crazy because y 'all doing what we used to do. So my daughter comes with some ill jeans and she'll be like, yeah, and then I'll show a picture in 1992. Had the old shut her down quick. You know what I'm saying?

7:02Because the youth, they feel like, yo, what's ours? You know what I mean? But they don't know. They tapping into that frequency. And so they coming out like, yo, your shit, why? Oh, gee, my shit. I'm like, yo, bro? Like, I never forget, I had an argument with, uh, what's the name? I say that all the time, uh, Exclusive Gang. He told me I'm jacking his style. He said, yo, I've seen you jack my style. I said, read my first. Let's go to the video tape. Where I had the Goyard, Love, a hoodie on, and all I said, brother, you've been running with BMF at this time. And so we tapped into that frequency.

7:38I love when you chapter to that. Me, I feel old when they dressing like we was dressing when I was 20 years old. Motherfucker pull up next to me with that shit. I was like, damn, man, we some old nicks. That's what we used to do. We can't wait. We can't wait to get the money to jump in the pool with the mink and all of that. We can't wait. You know, your dad, super hall of legend. The thing I love the most about you and your career is you called the way for yourself, you earned everything yourself. Anybody who ever found out who your father was, they found out after the fact. They loved you for your style, your talent and everything.

8:20But then by the way, you know I used to explain, I used to be like, you know who his father is? And no one knew him. But when Harlem was Harlem and y 'all could tell you, well we used to stand out there and look at the wide body fences and all that shit coming down. The whole thing was, the whole New York City, from Yonkers to Staten Island. It was 125th and 145th. If you got money in Long Island and you got to stop the ill with me and fucking ill, your job was to go there. There was nothing else than that. The dream was, I'm going to get me some shit and drive down 145th and I'm going to drive down 125th.

9:06By the way, I was the fat Puerto Rican kid in a converted room with Clarence 560 with no shirt on, with fucking chains on like this in front of Willie Bergen, leave the door open on Berkley to see if you touch my shit. I don't want to stand, Stuart.

9:28But your father had that store, man. That's what dreams are made of. We was coming by, I came by his store a few times to do consignment because he was playing his clothes in your store. You been at stores? Yeah, I been at stores. That was one of the first things I did when I got on with Flojo. The way it used to work was like, you got to hit record and then once that shit fade, you ain't get lost. That's the term. It had no money either. Even with Flojo was number one in America, I was there at$500 a show. So it wasn't no real money. So I was like, okay, what do I do off season? so I gotta get you know we're not fashion we're not being fly I gotta get me a fucking store so you know we grew up with Jew men that was a store and that's not to all my Jewish people it's not the right of its choice it's the night down at that that was the name of the store and the woman who who owned it was named Rose she was a Holocaust survivor she showed you her numbers they used to give them her numbers so Rose Rose didn't give a fuck about This is the wildest time in New York.

10:37She be like, yo, up for now. I don't give a fuck about nothing y 'all talking about. Pay now. It's so hard. She was a legend. Shut up, Teddy. The flying store in New York City. They robbed him. Two stops down on the train. They grabbed his shit back and put his back in the store. Yeah, he's like, how do I know? They step in. If they like you, they go like this. Joey, I'm going to open this store on the count of three. you run that way you see the guys across the street over there you have to run on the train you gotta make it out of it you gotta make it out of it niggas ain't have shit so they used to wait outside of Jewman and if you was the herb or the Vic I think I was tough I still had to run 1, 2, 3, gone they were running up to the train if they love you they give you a warning to show you see three guys they're gonna rob you so I have one, two, three run your neck weight and I was like five blocks from there so I had to but I was a fat fat man so I'm like but I'm out you know you can survive for a Jew man it was crazy yeah so that's where we got it from that's the way we got to spy you know I used to go there when I ain't had no one I delivered all the fucking V-bombers sheepskins and hang out in there and just watch the negotiate with people and so that was in the Bronx?

12:07Yeah, it was in the Bronx. I was going to the Lancey too to get sheepskins and all that. That's where I had to go. One of my first ones came from there. One of my first... But the Lancey is where Run DMC made the Lancey. Run DMC changed the game. So before Run DMC everybody was rapping was just in a costume. Like Indians and they almost felt like a Gap band and And I'm not fine. You don't even tell her the truth. Where'd I go? You're gonna flack them. Well, he's got a little bit of the lemon suits. That was costume. That wasn't a costume. But DMC, the first guy who dressed like drum gay. And Walter Feldman's always so alleged costume.

12:52He just took the lemon with his little strings, with his hat. Well, it was considered the first. She was odd, though. It made everybody want to dress like that. Everybody had to go to the Lansing because they were shooting their videos at the Macy and all that. So it was like, yo, we're Lansing Street, you got to go down there. The Bronx to Manhattan was a whole life. It was like a movie with warriors, bro. Like, there's people I know, my grandmother, one of them, that lived 85 years in the same process and never left in the four corners. It's a lot of people. You know, shout out to my stylist to Relish.

13:29his father passed away to rails and you know I was hanging out with him in the hospital and I was asking him like what you most proud of I took my family to Paris you're dying any day now and you say that's what I'm most proud of you know and it was a big deal because we as artists we get to travel like we're too black you know and so we When you talk about where we from, a lot of people never left the four corners. So you know, going to man and going to Brooklyn. I used to go to Brooklyn. I went everywhere. I'll be square more. I remember one time I went to the Coliseum. I couldn't find my keys fast.

14:15Yo, it wasn't always fat. You know, rap? I think it was a fat Puerto Rican nigga with 10 bags. They're like, we're going to get this nigga. That nigga's on me. Like, I gotta get my keys. get up in that motherfucking wake, get the fuck up back. You just crazy. No. Listen, I got to say any truth. I tell you when I win and I tell you when I lose. That's the only way to be a great storyteller. You got to spell backwards. Spell backwards is what?

14:50Adidas Soho I could be. Me versus me. Me versus me. I was not commissioned to do an art piece for Adidas. And shout out to Yogi. Oh, before you even go into it, don't you feel blessed? Because I don't know how long you was doing art personally, but you presented it to the world not that long ago. You already getting commissioned. You fucking out of here. Like that. How did I feel? Nah, I feel good because I get acknowledged for something that I've always been into and doing. So I was advanced, ladies and gentlemen. He did, he did, he did. That's crazy. And I thought we designed the best one. We did the ones with the Bronx, Harlem, Yoggers.

15:37We took care of them. We took care of them. It made two. Yo, Kay, he did get the Yogg's paper. He got one. I got one, y 'all. We took care of y 'all. Facts got one. We just pay y 'all to make real life. Or did we get the haul? I got the haul in George, too. It's that same color thick. I know how to come. That's true. Also, y 'all raised it. I know y 'all got a lot of moustouts. I need some of the rough rider jackets. Gosh. I need all of that. Nah, but it's a blessing, man. Because I went to art school. I went to art. Art school of art and design. High school of art and design. My cop also went to that school.

16:15So I was always doing art the whole time. I actually thought that I would be an artist, but I was always just rapping. You are an artist. I am an artist, yeah. Well, visual artist, I thought that I was going to go off of that first, but I was battle rapping and being in the streets and just listening to music, and I always had the love for music. So the fact that I'm able to create more life and energy around my brand, doing something that I always loved is a blessing. and for people to recognize it and embrace it. Obviously, you, except Rocky, you guys have learned to diversify. Like with you, you know, you're not just like stereotype or categorize in one category.

17:05Like I see you at many different spaces. You're affected by every line of shit. Yeah, you know, we always say the music, we always say behind the scenes, but we'll tell the fans and all that, that the music is just a coffee book that you read. Yo, I like that guy, A$AP Ferg Music. And then you sit next to the guy, and he happens to be the owner of Calvin Klein, and you're like, yo, man, we can do some fucking underwears together, some A$AP Ferg. And that's how it goes. So your theme and your music is the talking piece to get you into those rooms. And you definitely, it seems like you know how to do that.

17:51Everybody don't like do that. Some people are just born to be rappers. Some people are born to do shit. There's nothing you can do. I got friends. Now I come up in an underground hip hop group. They don't want commercial lives. They don't want commercial lives. They don't care. They don't walk a virtual life. You know, I had to convince them when I walked with my idol, who's four or five platinum all the time, asking me to get in our shop. I had to have, like, a team meeting, and they were like, yo, we don't rock with niggas, yo. I was like, yo, this ain't my idol. I was trying to come up. Well, they're not doing that.

18:30What are the other guys? Everybody's good. Everybody do what they do. Diamond is DJ. One of the greatest producers class, Rappers Diamond, he DJs the 45 joint style call up on his shows Finesse is doing his thing he DJs and he just produced the album like last year two years ago he did the remix it's the Motown you gotta check that shit out so he did all that Martin James shit over hip hop beats for everybody OC everybody out there in Buck Wild Buck Wild gig y 'all whoa that's a Harlem classic Chris he was mad in the town nigga woke. Sitting with him now with his bow like, whoa. Sitting with him, what?

19:13That fucking woke. What did he say? That was about the same rap collection and the lit effect. Who's going to do that? Shout out to Denzel. Shout out to Tia. Nobody's doing it right now. Nobody came together as a clique. I feel like y 'all used to do it more so back in the days a lot of rappers used to hang out together. you see freestyles with X, U, Big Pong, everybody. Like, we don't really see the camaraderie like that. Like, not just doing music together but hanging out and building together and you would just build on it. He was coming to my sessions a lot, knocking out four or five joints each session.

19:53I'm coming to his session the same thing. And we like, yo, let's just form this collective because we had so much energy together we just wanted to put it out to the world and package it. Damn I. That was that Native Tongue by T-Famoli Love, Jungle Brothers, Drop Orquest. They lost all. Everybody, different crews, but everybody got together and they made some mean classes. It was a nation like that. That's not hip-hop what? So hip-hop, when I got turned off by hip-hop and I moved to Miami, was when everybody started fighting. I never forget. I'm sorry, guys. I don't want to keep bringing this up.

20:32boy, I was in Jersey throw the flag throw the flag I was in Jersey in my jacuzzi and I'm listening to I'm 87 and I hear either Jim Jones or Cameron say, yo, that nigga will smack his coat for you that was it for me that was like, yo, I pulled out the white flag I said, we're moving to Miami I can't take this shit no more because they were violating pharaohs, the kings of Egypt in hip-hop. It just came a time when New York was just violating each other so much where I was like, yo, I grew up... Let me tell you a fun fact that you don't know. Something you never heard before. Right? If you look closely to Black Steve's video, Engine, Engine, I'm one of the guys, pick it up, pick it up, pick it up.

21:25Back on the scene. Chris did it like an extra. I better find that.

21:33everybody's video everybody was in mind when I did Flojo, Greg Nice came, Beat Nuts came Grand Poobah came fucking Don La D Finesse, everybody came and that was the first song I ever had out, we loved each other in hip hop we had a type of camaraderie that was just, we didn't care, it was competition, lyric, but it wasn't It was like, we want to see everybody grow, everybody win. We want to support, lend our platform to everybody else. This shit got real funky out here. And so, you know, I went to Miami and started that. Worked to McCallie, Pitbull, Rick Ross, Little Wayne. Little Wayne came from Katrina.

22:18They all fucked up. We wanted to leave him to Miami. I was the first one with open arms to welcome him to date. And we all working together, making songs together, jumping out. I found that camaraderie while I was down there when I played all of Making Reigns and all that. It was because everybody was working with each other up here. It was sort of like now. It's like I love social media and I love to watch what's going on in the world and I love to know. But it's ugly out there. Everybody's just won't stop disrespecting each other. Won't stop. I just be like, yo, wow. Now this, now it's like every day.

23:00You know, the phone, I don't know about y 'all, but I wake up, thank you God, say my prayer, and I grab the phone. That's how I know where I'm Jesse Jassy guy. That's how I know the news. That's how I know everything that's going on for the day. Nine times out of ten, I pick it up. Oh, this girl saying fuck the other girl. This guy, he's saying but it's a really ugly time in America. Why you laughing? I got confirmation by the way, though, Cap. I got a speech. I'm joking. You did? We know he was in the video. He was telling you, you're the leader of the Cap Coalition. What are you talking about?

23:43You are in the fucking you are in there. You started everybody's calling me Cap. I don't know how it is. You're throwing that play someone like, yo, I don't know. I don't think I'm talking about nothing. If you slow your brain down a little bit, I was telling them for the episode, not even you to find it, James, that put it on the thing when we put the clip. Jesus. That's a snafu fact. I'm in that video. I'm in a bunch of videos. All of us say you was in Remember the Time. But what I What I can say is, it was a time we all embraced each other. You know what I mean? So it's good that y 'all got together.

24:30They got running that coalition. They got just making you. You know, we had an artist on here. She's short but feisty, Lola Brooks. Lola. And she said, I don't go to the studio to make you hit. That's me, I go to make you hit. Like, if Fat Joe put out a record and you feel like he shot the video, he put the bag and they don't blow no I said I'm not playing with these people I don't throw them off but throw them out but she said she go in the studio and just make music cause she gotta get it off out of her system you know and that's mean right there you know I never heard nobody break it down like that where and it's true you know us as artists it's therapy we wanna get certain shit out we wanna do certain things so it's like therapy

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