Master P breaks down Cash Money & No Limit 2026 Tour + talks Verzuz, signing Snoop Dogg, learning from E-40 & Bay Area

1 Sep 2026 · 1 h · 21 chapters

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In short

Master P discusses the upcoming Cash Money x No Limit 2026 Tour, framing it as a unity event and mental-health awareness push. He also covers his business/ownership philosophy (including cannabis retail and food brands), learning from Bay Area independent operators, and personal faith-based lessons from his life and community.

Guest backgrounds

Master P (No Limit Records founder; New Orleans rapper/entrepreneur; built an independent “boss” system; involved in businesses including a dispensary in Harlem and retail/food brands like Rap Snacks). The host is Joe and Jay (interview format; also promotes other iHeart podcasts and merch).

Key claims

The tour is “God’s timing” and is meant to be faith-based street storytelling plus mental health awareness. No Limit is a “university” for artists to learn business and move on. He says Snoop Dogg was taken in as a “student” and later became a major boss. He argues many artists chase money without discipline/sacrifice, and that the system can’t be beaten just by influence (his brother’s long incarceration).

Notable examples

Snoop’s signing after Death Row/serious legal trouble; camouflage-themed No Limit vs Cash Money Verzuz-style energy; giving $1,000 nightly for best camouflage outfits; Bay Area record-store hustle (selling large quantities to stores for cash); his grandmother’s “tough love” wake-up moment after a partner’s killing; Urban Born program with Nipsey Hussle as a youth; stories about street violence, first-class ego conflicts, and Philly sports hostility.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Introduction to Master P

2:15 to 4:48

Joe and Jada introduce Master P and discuss his impact on the music industry.

“We can't lie in the mud if you're going to be a boss.”

Master P's Business Ventures and Ownership

4:48 to 6:15

Master P talks about his entrepreneurial journey and ownership in the cannabis industry.

“I ain't got no waftos, no cereal, nothing.”

The Cash Money and No Limit Tour

6:15 to 8:30

Master P discusses the significance of the upcoming tour for mental health awareness.

“We got to talk to Rich putting this in our dispensary in Harlem.”

Snoop Dogg's Journey and Importance

8:30 to 13:58

Master P reflects on signing Snoop Dogg and the challenges he faced.

“And so I know that in New Orleans at that time was the murder capital of the world.”

The Camouflage Challenge and Its Significance

14:00 to 16:43

Master P reflects on the energy of the No Limit vs. Cash Money verses and the impact of fan engagement through the camouflage challenge.

“Motherfucker, y 'all, I'm telling you, motherfucker was hype.”

The Influence of Family and Legacy

16:44 to 17:59

Master P shares personal stories about his grandfather's advice and the motivation behind building his own empire.

“I want the unity of the people that grew up in the 90s, grew up in the 2000s, where they feel like we're going to do this one more time for the streets.”

Struggles with the Justice System

18:00 to 19:51

Discussion on the challenges faced by Master P dealing with his brother's incarceration and the impact of the criminal justice system.

“Yeah, because, so think about it, right?”

The Mindset of Success and Loyalty

19:52 to 21:08

Master P explains his philosophy on loyalty, success, and the importance of surrounding oneself with the right people.

“you give them a million dollars, they're still going back to the club.”

Finding God and Personal Growth

21:09 to 23:05

Master P reflects on his spiritual journey and the importance of personal growth and responsibility in his life and community.

“I said, what the fuck you doing out here in these gambling spots in the hood and all this shit?”

Reflections on Street Life and Respect

26:34 to 28:00

Master P recounts a personal story highlighting the complexities of respect and relationships in street culture.

“And the argument is, do you want to win?”
Show all 21 chapters

Street Lessons: Respect and Mindset

28:00 to 29:20

Learn about the importance of respect and the mindset needed to rise above street life.

“And one day, some dude talked funny to me.”

The Bay Area Influence on Music Business

29:20 to 33:32

Discover how the Bay Area shaped No Limit Records and a new approach to the music industry.

“but you can't be doing that sitting on the benches thinking.”

Growing Up in Challenging Circumstances

33:32 to 36:48

Hear about the struggles of growing up in a tough environment and the lessons learned.

“So I never had to be, well, I need to be in a roadside, or I need to be on a private plane.”

The Reality of Neighborhood Violence

36:48 to 37:51

Explore the impact of violence in communities and its normalization among youth.

“And that's what this generation got to want to live.”

Reflections on Life and Survival

37:51 to 39:06

Listen to personal stories that highlight the harsh realities of life in the projects.

“So hung by another guy who had beef with him.”

Anecdotes from First Class and Society

39:06 to 42:00

Gain insights from humorous and telling experiences in first-class society.

“We sit in a room, man, that we could make it to 19.”

Flight Stories and First Class Experiences

42:00 to 46:22

Listeners will hear humorous and relatable stories about experiences in first class on flights, touching on themes of ego and social dynamics.

“I don't know what the fuck you talking about.”

Master P Discusses the Upcoming Tour

50:26 to 56:00

Master P shares details about the upcoming tour, his musical journey, and reflections on his past and family.

“And September 12th, we're going to New Orleans.”

Master P on Hard Work and Parenting

56:00 to 1:04:50

Master P discusses the importance of hard work and communication in parenting.

“to know that you ain't got to go through what I went through, but you got to work hard and you got to know.”

Celebrity Influence in Basketball

1:04:50 to 1:07:19

The conversation shifts to the influence of celebrities in basketball culture and the Knicks.

“Taylor Buster don't even talk to me like that.”

Discussion on Targeted Attacks

1:10:00 to 1:10:14

Explore the implications of systemic targeting of black communities.

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Transcript

Automatic transcript. May contain errors.

0:00Everyone loves a good goat debate. In sports, it's players and teams. In hip-hop, it's songs and verses. Nobody ever agrees that's what makes the conversation so much fun. Now Sprite is bringing the debate back to life with the Sprite Living Tracklist. Sprite turned legendary hip-hop into limited edition collectible cans. The challenge is finding all 26 cans. Pick up a 12-pack and you never know which iconic lyric you'll get next. It's like building the ultimate roster, one legendary bar at a time. Your mission is to build your own physical playlist. Go out and hunt down all 26 limited edition cans of Sprite and Sprite Zero sugar.

0:41This is the Sprite Living Tracklist. Obey your thirst.

0:50Didn't catch the latest Roland Martin Unfiltered podcast? Here's what you missed. People wake up and go, oh, damn, wait a minute, hold up. they change all of that yes it's real this is a wholesale attack it is targeting black people in every federal agency it's raw white folks have never allowed that reckoning to last more than a decade catch roland martin's daily commentary on the black information network and download roland martin unfiltered on the iheart radio app apple podcast or wherever you get your podcasts it just came out jeremy what did you just do you just set yourself up for failure i've never heard you tell this story i've never told this story this must have been tucked deep deep in the jeremy lin file my name is mc jen excited to tell you about laugh but not least i'll be chatting with guests from all walks of life about the power of humor when it comes to facing difficult times these will be conversations that remind us all life is hard laugh harder listen to laugh but not least with mc jen on the iheart radio app apple podcast or wherever you get your podcast Dancing with the Stars is looking for a new pro.

1:54And since last season, I came in eighth place. I'm basically an expert. I'm Danielle Fischel. And I'm Val Schmerkowski. And we have a new podcast called Stepping on Toes with Danielle and Val. Every week, we're breaking down Dancing with the Stars, the next pro, to find out who I'll be sharing the ballroom with next season. Listen to Stepping on Toes on America's number one podcast network, iHeart. Follow Stepping on Toes and start listening on the free iHeartRadio app today. Like they say, pigs lie in the mud. We can't lie in the mud if you're going to be a boss. Because think about it. You're going to get gunned down or you want to kill somebody to show how real you are.

2:30I don't need to show somebody how real I am. I ain't in that. They in it. So think about it. Your mindset ain't the same.

2:51Biggest in the motherfucking game, Joe Crack the Don. Know who it is, your boy Jada. Know what it is, the Joe and Jada show. Every show legendary. Every show iconic. That's right. We squeezing the life. No, they in hospice. You said podcast. Yo, P, these other podcasts, these guys in the hospice, man. They ready to die, man. We been killing these guys out here. This shit ain't even fair. right now. What's going on? When you think of today's guest, because remember I just told you every show legendary, every show iconic, man. Today those two words is iced out. When you think of today's guest, you're talking about somebody who didn't just make hits.

3:47he built a system you're talking about a man who turned independence into a blueprint before the industry even understood what ownership looked like from no limit records to businesses film and culture he showed artists how to be bosses now he's bringing two empires together on one stage cash money and no limit for a historic tour that represents legacy, unity and real power moves ladies and gentlemen make some noise for my brother Master P

4:48Welcome to the Joe and Jay, the show. I ain't got no waftos, no cereal, nothing. For sure, I knew you was coming with something. I thought he was coming with products, you know. Nobody market like Pete. Nobody do marketing like Pete. I got products. Master P always sell us. Pete's the marketer of all time. Yeah, Master P, for sure, I knew I was going to get a little. Let me tell y 'all something. Since y 'all talking that, I got something for y 'all. I'm going to keep something because I got 100 rounds of honeycliffs. I'm from the end, bro. So look, so look, that's for the men. Get at your joke.

5:28So, you know, as you get older, you know what I'm saying? That's the no limit 6-9 gummies. Nobody's never seen that yet. And this is the best on the planet. It's the real deal. You know what I'm saying? This is the real deal. You can't eat that right now, Joe. No, no, no. I'll be all in like, get out and move. Yeah, you got an 18 or older. But you know what I'm saying? I always find a problem every bit that I start. And so I found a problem. There's not too many, you know, blacks and Latinos that own this. And we one of the most consumers. So think about it. This is a$24 billion industry. In five years, it's going to be a$48 billion industry.

6:09and we got nobody look like us. Nobody got the real ownership. We own a dispensary. We got to talk to Rich putting this in our dispensary in Harlem. We in the middle of Harlem. Stiles P got one on 145th and Broadway. We on it, but this is what we talking. You know, the thing about you is, let me see if we got some potato chips. We got it. We got the rap snacks. We doing it, man. everything. We got noodles. We got the soup. You want noodles? You know what I mean?

6:46That's what the fuck I'm talking about. And so that's what people don't realize, right? So look, I want to show y 'all the history, right? So like you were talking about the Cash Money No Limit Tour that's coming. History, nobody thought this would happen. You know what I'm saying? And we both from different projects right up the street from each other. And a lot of people think that that wouldn't have happened. But look at God, we all growing up. And don't be afraid to grow up because this concert and this tour is bigger than that. This is about mental health. We got together to do this for mental health.

7:19Everybody that's afraid to be truthful, you know what? We're going to bring awareness to mental health. That's what this tour is about. And this is a Black promoter that's doing this tour. So that's why I'm so excited about this. What's the promoter's name? That is. B-M-N. that is right there alright this one is for the OG's let's keep it 1800 PMN promotions man you know let me tell you something this is long overdue yeah what do you think would stop a tour like this from happening why y 'all didn't do this way earlier what's the science behind it God's timing you know we just keep it you know 100 we wasn't ready.

8:07And you'll see in my movie I'm working on the Only God Can Judge Me movie. Snoop doing his movie and then I'm coming with mine right after the Snoop movie. And I want to show people my life from a little kid. So this is not just no street movie. This is going to be the first faith-based street movie. So it's street and faith-based together because it took God to get me up out of where I come from. That's a fact. Yeah. So I know it's nothing but God. I've been shot in the face and missed. And so I know that in New Orleans at that time was the murder capital of the world. And to be able, I got a brother dead, I got a brother incarcerated.

8:46I know that God has something bigger for me. And I told him, I'm like, man, God, if you get me a body of this, I'm gonna keep giving you the glory. So I'm so excited about being able to make a faith-based street move, which never been done before. That's right. You always added your time. You know, me, I try to help people as much as I can because I know God spared my life in ways that we can't even describe. And so, you know, I try to just say his name as loud as I can and do what I can for the community. You know what I'm saying? That's really. Well, the more we make, Joe, the more we could give.

9:25And our people need to understand that, you know, even the artists that's out here, right? if you ain't really went put that work in you know I know everybody talking about they want to be a boss and you think just because you make a couple million dollars no man a boss make the sacrifices a lot of discipline there's a lot of things don't go the way that you want it to go but a boss get paid the last and you make sure everybody think about it right and I see that a lot of these artists they are ungrateful because they don't understand that what you went through what you had to paid to get there.

9:59Me and Boaz was talking about this the other day and we've been doing this for 30 years. But the thing is, is like these artists think they feed you. And so don't know artists feed you because without you not being on the grind or being on the hustle, they wouldn't be there. So for me, if anybody ever gave me a dollar, I'm thankful. And us to be able to put this tour on, not to have everybody, everybody from No Limit going to be on this tour. Everybody that's alive, not incarcerated, they're going to be out here. because this a moment for no limit for what we've done. You know what's a real moment for me?

10:34Because I judge people by real things they do. Yeah. And something I thought that was beyond real was when y 'all snatched up Snoop at a time where he needed that way out because in the middle of death row, you know, being intimidating. He was in a rough time. He was going through it. He was going through it. Like, what was it like for you to say, all right, fuck it, come with us. Rock out in the middle of the, like, this is serious times. So when you see the movie, right, when you hit a song about it, about it, we was really living that. I know that. And you know us, so it's like - I know that.

11:14The difference was, we knew that Snoop still had talent. It's almost like having an old call. You sell that call because you think it ain't no more good. And so when I talk to Sugar, I'm like, look, bro, I like this dude I believe in him what you want for him and I knew that he still had a lot left in the tank and I and I loved that Snoop you know he wanted something else out of the light and he wanted to I mean Snoop to me is probably my my greatest student because Snoop went from I tell you all the time to be a good teacher you gotta be a good student Snoop came by me studied the game and I know anybody that signed with me if they ready to leave by Teddy Contractor.

11:56I don't want to. If you don't want to be here, I don't want you here. You know what I'm saying? Same way. And if you go on and you do what you got to do, that's on you. That's your money. I've always been a hustler. So I've never had to sit around and say, I don't, I tell you all the time, I don't want no headache money. And all my artists was able to leave and go on and do what they need to do. And so I'm happy for them. I'm proud of them. But Snoop, like I said, the difference with Snoop was He had been through so much when he was with Death Row Records, right? And I knew that if he came with...

12:31Murder cases, all types of shit. But he probably wasn't the most talented guy as I knew. Oh, yeah. So he really needed a safe haven. He needed a place to get away. And when I took him in, I'm taking in whatever come with. That's just the way it is. And so I told him, like, you're going to be all right. And he was all right. And look at him now. He's the biggest artist in the world. And he's probably one of the biggest bosses in the world now. because he was a great student. And I'm proud of him. He went after that and brought that role. After everything that he's been through, that's just going to show you, for me, no limit is a university.

13:06Come here, get your master's, move on, and go start your business. I love that. Now, but if you don't do that, if you lose all your money, you blow it, that's on you. Me and Baza talked about this other day. I said, look, bro, I gave all this money, cars, houses, before they sold a record. Now, some of them sold records and then they, turn into whatever it was going to turn in, but I took a chance on them. But some of them didn't sell the records that I put, gave them houses, cars, and money. And guess what? That's what bosses do. We take losses too. And for me, I had to take that loss and move on because I'm taking the risk.

13:40And that's why 30 years later, I'm still doing what I'm doing because I believed in people in my community and I wanted them to make it. I wanted them to be successful. And then I don't dwell in the past. And that's the one thing that I do that keeps me going. and when I start a business, I never start a business for money, so I didn't get in the music business to make money I always like building things, making things so I like, that's what it is for me, I find a problem I start a business You know why I'm laughing is because you did the verses and I really had people they was with the no limit, man they were like, fuck that master B, go do the motherfucking going like this.

14:23That was hype. Everybody dressed up in camouflage. Motherfucker, y 'all, I'm telling you, motherfucker was hype. And you know, Cash Money, they a super crew too. My people was in camouflage. Like, yo, it's going down tonight. What was that like? For y 'all, you was a little bit karma. For me, no. And I picked Ja Rule. Ja Rule was my brother. I knew he was like a Drake. He had all the hits in the world, but it still felt like a prize fight. Yeah. It feel like you you about to battle for your legacy, your life. And so what that felt like to you, because you look calm the whole time. Yeah, now I'm always calm, man.

15:05When I'm a competitor and you know, I started in basketball. So, you know, once the lights come on, I just, I'm like this dude here, man, you know, once the lights come on, we don't do too much talking. Joe's like you, we don't do too much talking. We like, we let our game speak for it. You know, and so, but also, you know, I know how many people across the world that our movement affected. And I know that we couldn't be where we at. We couldn't have sold 100 million records independently without the real fans. So my thing is, it's always been about the fans. It's never been about me. I love my fans.

15:42And so when people come up in that camouflage, you know, that's just a reflection. My people kept it real. Like they was definitely watching. The whole fucking family from the babies down there. That camouflage challenge was genius. That was a genius. But you know, my grandfather, he was in the military, so I'd never gotten into the military because of my childhood. So I couldn't get into the military. But my grandfather, before he died, he said, son, go start your own on me. So he's always walked with the camouflage jacket and I'm walking with him in a project. And I know that he didn't get an opportunity to actually feel, you know, what this is.

16:21But he always told me, you know, get your own business, start your own army, because they ain't going to take care of you. And so just to see everybody coming and camouflage, just like for the tour, you know, we're giving$1 ,000 to the best camouflage outfit every night. And so people come, it's going to be like a masquerade, camouflage party. And so my thing is, it's because that unity, and that's what this is about. I want the unity of the people that grew up in the 90s, grew up in the 2000s, where they feel like we're going to do this one more time for the streets. And that's what's it. But we also - Shit sold out already.

16:56People ain't even got to sell it. Nah, nah. It's not going to be crazy. Anytime that shit goes to, that shit booked out. In fact, standing room only. Yeah. The thing I want to ask you about, right, because I got a best friend. Yeah. Right? Probably the only person I can call my big homie. Oh! He in the feds for 46 years. He been in jail just before my first single ever came out. I've been rocking for 32 years. And no matter the amount of money, I done hired the biggest lawyer in the world, everything. It's just, I feel like there's certain things, I don't know why, that we can't do nothing about.

17:37Like a guy like you, so successful your whole life, you somebody everybody looks up to for, putting so many people on and owning your own shit and all that. Your brother been in jail for what that feels like to you deep inside knowing no matter how influential you is, you couldn't get him out. Yeah, because, so think about it, right? You can't lie to yourself. You are who you is. Like, my grandparents thought that we was just basketball players, but we was on the block. but I always kept it to my grandfather and my grandmother. I didn't want them to know. I went to Catholic school so my grandparents didn't have an idea of what I was doing until I got caught up.

18:27But we don't know what the situation is because once you get caught up, it's in God's hand. I don't care how much money you got because I done built my brother out so many times. But once the system wants you, that's it. There's nothing you can do. and a lot of people because my brother innocent but it's the people that was around him so what I did as I got into this music thing right anybody around me say look I'm going to help you out here goes some bread but if I catch you hustling you can't be around me I'm done with you I don't care who you are you could be kin to me you could be my homeboy I grew up with I don't care so everybody around me look bro me buys all us bro this it you sure because you running with me this a square man bus we getting on now.

19:12Same thing with me. A lot of guys didn't understand. Like I had like a real, real, real, real best friend. Yeah. And he didn't want to lead the game. And I was like, yo, bro, I came too far for them to get me on some Rico shit. Like you trying to sell drugs with a TS chain on in the corner. Yeah. It's not going to fly, B. And then they don't understand that they're like this. And I said, well, you know what? if you wanted what was best for me, if you took out the time to say, I want what's best for my man who worked hard to get to where he's at and doing what he's doing, I wouldn't want to be around them doing this wild shit.

19:50But it's a mindset, Joe, because think about it. If strippers in a club, you give them a million dollars, they're still going back to the club. And so when they love the game, like I had to realize that a lot of my people really just love the game. They love counting money. I don't even know what money look like no more. You know what I'm saying? Because I can't count it. so if you love just counting the money you gonna stay out there and so I never fell in love with counting money, I never fell in love with the game, to be honest with you, that's what saved me and I know that's why God had a bigger plan for me, so all these other people they gotta find God the same way you found God the same way you found God, so I can't even though I'm killing somebody, we come from the same house that don't mean that you found God the way I found him, because a lot of people, they gotta realize even when When I'm in cause of rape or whatever, I'm picking that Bible up, asking God, if you let me back out here, I'm going to get out here and do right.

20:41You know, everybody not like that. Some people want to be, they want their life. So my man, he passed away. I said, he fought a murder case. And my man since kindergarten, they know what I'm talking about. And I was just alone with him. And I said, yo, I said, when you fighting that murder case, when y 'all picking the jury and all that, you go back to yourself. with your knees hurting praying so much. He was like, yo, Joe, I said, but did you pray, pray, pray? I was praying. I said, what the fuck you doing out here in these gambling spots in the hood and all this shit? He gave you a miracle and let you beat the murder case and you out here acting like, but they always respond with that.

21:27Streets love me. I'm going to be honest with you. The streets don't love nobody. One of my brother's partners killed him. So I know the streets don't love nobody. And when I got home, ain't none of my homeboys that was with my brother, they did nothing about it. So I know the streets don't love nobody. But the thing about it is, I take care of my community, but you got to know what it is. Just like with Nipsey, when me and Nipsey was tight, right? And I did a lot of stuff with Nipsey. I had brought Nipsey in my program. So we got a program called Urban Born. Nipsey was in the eighth grade. So my thing is, I'm in L.A.

22:04trying to get kids off the streets out of gangs. And so, that's where I met Nipsey at. But look how that same community or that same hood or that same block end up taking you down if you don't grow. Because, you know, even with me, I'm an ice cream man. I'm riding back in my hood. I'm going to see my people till one of my homeboys say, man, what you keep coming back up for? I built this. Yeah. I'm going to show y 'all love, but they say, no, P, they know you got a mansion now. They talking about you taking their hoes. I'm like, I don't want no hoes back here. For real, you know, you know, I come from here, it's all good.

22:42I met a lot of beautiful women back here. But why is your mindset? So think about it, their mind is not growing, yo. So when your mind grows, people can't see what you hear. So they're going to be mad at you.

22:56You know what I've learned? the things that really matter, you can't rush them. Facts. You can't rush the sauce. You can't rush the music. You can't rush relationships. And you definitely can't rush great tequila. That's why 1800 Tequila stands out. The name goes all the way back to the 1800s when the Beckman family started making tequila. And that patience, that attention to the craft has been passed down through more than 11 generations. That's legacy. Sometimes you just gotta let something cook. Juan Beckman Vidal aged 1800 and Mayo longer than he even had to because he knew it wasn't ready yet.

23:37I respect that. Don't put it out just because you can put it out. Put it out when it's right. That applies to a record, a conversation, a mood you're making, and clearly a bottle of tequila. Once you get it right, you share it with your people. That's always been part of the story. Good tequila, good conversation, and the people around you really appreciate both. Passion, hard work, honesty. Those words are written on every bottle of 1 ,800. And honestly, that's the foundation for anything built to last. So take your time with what you're creating, and when the moment is right, share it with your people.

24:141 ,800 tequila. Good stuff takes time. And the best stuff's meant to be shared with your people. Yo, I was scrolling through the Sprite living track list the other day and immediately started arguing with myself. Arguing with yourself? I'm serious. It was wild because records like California Love, Still Not a Player, back then those aren't just songs. Nah, those are moments, memories, snapshots of where hip hop was and where it's going. Exactly. And that's what Sprite gets. They spent over 40 years celebrating artists who really defined the culture. And now they flipping it, letting the fans be part of the conversation.

24:55Which is where it gets interesting, because the real debate is why. Like, why did that song matter? Why did that line hit? Why did it change hip-hop forever? I can't promise you we got the answers. But you're definitely going to have a good time figuring it out. Go check out Full Sprite Living Tracklist. And break down the stories behind your favorite bars at livingtracklist.genius.com. This is the Sprite Living Tracklist. Obey your thirst. An FBI agent and one of America's most notorious mobsters working on the same case. Sounds impossible. It isn't. By any means, starring Yahya Abdul-Mateen II and Mark Wahlberg, is based on the unbelievable true story of an unlikely partnership formed to crack a case the system had failed to solve.

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26:21And that's great, because the weekend is coming up and it's chock full of social obligations that are ready to fill that void. Oh boy, will they, Dan? It feels good to worry less. It feels good to GEICO. Didn't catch the latest Roland Martin unfiltered podcast. Here's what you missed. And the argument is, do you want to win? If you don't win, you have no power. It's real. Those are the very people who I always say vote against their own economic interest. And they complain about the very thing to receive. It's raw. I knew that the issue of transgender athletes was not going well with a lot of black men.

27:01Roland Martin Unfiltered. I went off. I said, this is exactly what I'm talking about. Y 'all gonna scream at Chanel, but you don't want to see a black luxury company in the same vein. Catch Roland Martin's daily commentary on the Black Information Network. 12 seats. Those are moving south. So if you Democrats, you don't wait to 2030. You better be hitting the ground, going hard in the south now. And download Roland Martin Unfiltered on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. We had a full-fledged riot in the middle of the street. Terror Squad against Terror Squad.

27:44Yeah. And I didn't understand. We sold a million records. I'm still on the projects with Sandra Chancleta. I was chilling, playing, acting like I moved, but I'm still in the project every day. And one day, some dude talked funny to me. I smacked him. Pow! Real quick. I didn't think about it. His brother was my man I grew up with in kindergarten. So all of a sudden, he swing on me. I was so hurt and shocked because, you know, I run this shit. Right? So I couldn't believe he swung on me. Yo, that was my brother. So I go in the car, and I never forget. I'm about to leave because I don't want to hurt him.

28:27and my brother Full Flex said, yo, I know you love him. Grabbed my hand. I was about to turn the car on. He said, yo, I know you love him, but if you leave here right now, they ain't never going to respect you in this hood again anymore. Gotta give it to him. So I get out the car, go grab the old school shots, the yellow shit, start whipping his ass with the shots in the middle. But brothers, because I'm from here, from inception, brothers were fighting each other in the middle of the street. Blood brothers fighting the whole crew, fought the whole crew because some niggas was like fuck me and the other was like that's Joey.

29:08So we had a whole terror squad moment where everybody was fighting but I realized I can't be in the hood no more like that no matter what. I was like that was it. That's when I learned you could come through peace but you can't be doing that sitting on the benches thinking. Well the thing about this right you done made it. A lot of these people's mindset is not to make it. So where I come from, man, you know, they love my brother because he passing out beer and cigarettes because that's all they want is beer and cigarettes. I'm buying houses. I'm buying cars. I'm sending kids to school, but I'm not there all the time.

29:45So the hood don't respect it because they don't feel like you wanted them now because you ain't there on the block. And so wish somebody got to make it off the block to go feed the block. Facts. You see what I'm saying? So my thing, I don't even get caught about it. I realize that it's just a mindset and they ain't on the same mindset we own. But we got to keep going because if we're going to build generational wealth, are we going to bridge the wealth gap? Are we going to help our community? Sometimes we got to help it from a distance. We can't just, like they say, pigs lie in the mud. We can't lie in the mud if you're going to be a boss.

30:17Because think about it, you're going to get gunned down or you want to kill somebody to show how real you're. I don't need to show somebody how real I am. I ain't in that. They in it. So think about it. Your mindset ain't the same. So that's why it's best to just do your thing and come back. My thing is, with my foundation, we go help the kids in there. We help the older people. But we know the ones that's minds is messed up. Nah, but y 'all do y 'all thing. I can't stop you because nobody could tell me what to do when I was there. Think about it. So at the end of the day, you know what you're dealing with.

30:48You're dealing with a different mindset. And so you got to know that or you're going to get caught up. who inspired you and how did you have the knowledge to say, we're going to own our own shit. We're going to go independent and put out these records because for us, it was always, yo, go get a record deal. New York, it was like, yo, go get signed to a label. Go get yourself in a jam. Go get yourself robbed for the next 30 years. Niggas still owe me.

31:22Let it go, Joe, bro. Y 'all, that shit, man. Let it go, Joe, bro. Let it go. I'm still on raping you records. Like, motherfucking self. Millions of records. But guess what? That taught you something. We still owe him money. But let me tell you something where I get it from. The Bay Area. Going to the Bay Area, living in the Bay Area, I opened up No Limit Records as a retail store. So I'm a 19-year-old kid with a retail record store. And so I learned the music business. And so being in the Bay Area and watch how they operate, you know, watching E-40, watching Too Short, you know, E-40 Uncle, St.

32:00Charles. So, you know, they go into stores selling their records once they make it. I'm in the studio at JT the Bigger Figure House making a record, then go and put it out, sell it to the store and go on to these local distributors. So at one time I went to City Hall Records with St. Charles. I mean, that was a hustle for us because like, give me 10 ,000 records. I'm going to get$35 ,000 cash. They don't care if they sell it or not. Man, I'm dropping off 10 everything. You know what I'm saying? I'm counting it up now. So I got legit money. I don't need to go back to the streets. This is real for me.

32:37And I'm looking at that once I figured that out. And that's why it's like changing the mindset. because when I came to New York, because the thing about it, I was out here going to Dapper Dan, getting all kind of Louis Vuitton clothes and all this stuff. In them days. He didn't even know who I was. Just I'm spending money. Like, man, who this little young dude is coming in here? And I'm coming to get flying, flying back to California, flying back to New Orleans. But I learned that from the Bay Area and I got to give that props to living in Richmond, California, opening a record store, going through Oakland and San Francisco and watching how they operate, man, I think they was just ahead of their time.

33:17And so when I went back to the South, went back to New Orleans, it was easy for me because I was used to putting up my own posters. I was used to doing all this stuff. So I've always been the boss, but I always operated. But I was riding, I had millions of dollars. I was riding a Pinto. So I never had to be, well, I need to be in a roadside, or I need to be on a private plane. Keeping up with the Jones. You see what I'm saying? I don't care what somebody else got. I've been living in a mansion for 30-something years. You know what I'm saying? I don't care what somebody else next door have. That ain't my business.

33:51So I've always been happy with what I have. And I think coming from the Bay, it humble you because all the real hustlers, they're not worried about that. They're just like, oh, this is our hustle. Get out here, sell your CDs out of the trunk of your car, go to the store, drop it off, get it on consignment, come fresh out the studio. You know, I was going, driving to every swap meet in LA. That's how bumping the EZ, y 'all bumping the EZ. They were from the table before we, they were straight to the table. You was going to swap meet, dropping off the music to sell it. I went to the swap meet too, but not to sell records, but I was, no, I was like addicted to, same thing New Orleans anywhere, when I would listen to music.

34:38I want to go to the projects with motherfuckers that got windows and all that. I'm sitting up in there like, yo, this is how these niggas is getting out. Same thing with I used to go to LA like an asshole and tell them, yo, take me to the stores to swap me. I'm listening to the chronic and shit. I want to see this shit. It's nothing like that Magnolia and that Cali, yo, man. When they bought me to them joint. Nothing like that shit. I had to give all praises to God and all respect to everybody there because it was just a disassociation. He still got a hood like that in Miami. He got a hood where you go in and you like, Jesus Christ, these niggas live here?

35:19It's the craziest shit you ever seen in your life. I wanted to show kids, right? And I'm glad that they have AI now so you could actually go and see the projects like how it was when I was living in there, man. So I live with people. He's saying, you know, he got no mom, no dad or whatever. I live with my grandparents. so I was raised by my grandparents and they had 12 kids so me and my brother we ate late so that's 14 kids in a three bedroom project with two adults and so I ain't use it as oh man I don't have and I use it as I'm about to get up out of here I'm about to make it you know and and I realized my grandmother one thing you did have was love yeah I had the love and my grandmother was tough on me she also taught me tough love because she the one who woke me up because I was out there on the streets And then she come in the room one day with a black dress over a nightstand.

36:12One of my partners had just got killed. And she know we young and we wilding. So I said, where you about to go at, Big Mama? She said, oh, I'm going to wait until your funeral. I said, nah, I got to change. I got to do something else. And that really hit me to where I went changing my life and saying, I got to go better myself. You know, I just had a kid, just had room. And I'm like, I'm out here wilding. And it's like my grandmother put it on my mind and she woke me up. And so I never forget after that, man, I was a whole different person because I know I wanted to live. And that's what this generation got to want to live.

36:52But everybody talking about, you know, dying young. They want to die. Yeah, we can't get old. The thing is that the youth don't realize, I didn't realize that there's life past 20. Yeah. It's life past 30. So what, you young and you feeling like, yo, we going to funerals. This shit was like normal. My mom's got a picture. I still got to find that picture. She had a picture with like 10 of us. And I swear to God, I was the only one alive in the whole picture. So when I go see my mother, she got it on her mirror. And everybody's dead but me. And it was like normal shit. I was wondering what the parents was thinking when little Johnny gets killed at 14.

37:40Little Frankie, yo, it was guys getting killed. Put you on a T-shirt and move on like it's nuts. Yeah, but it was guys getting killed in my project that we didn't even know why they got killed. Who killed them or who? It was a good guy. I'll never forget. There was a kid named Frankie. Man, murder this guy. I could not to this day I can't find a person to tell me why they murdered Frankie he was just a nice kid you gotta look at this too you don't know what his people did you don't know not Frankie though see you keep saying that you don't know you don't know like I seen a kid get hanged off the banister I've never seen that before like by what you know how my project looks Yeah, I've been there.

38:29Yeah. But Klu Klux Klan? No, no. No. No. No. So hung by another guy who had beef with him. Hunger. Yeah. Real. So think about it. We had Dow Should Not Kill Science. And you're going to see it in my movie all throughout the project, all through uptown New Orleans. That's how bad it was. So think about it. I've never seen that. And so now that I know why I'm so humble and I'm thankful, because like you said, me and my brother, goal was to let it be 19. My brother died at 19. So that was a goal. We sit in a room, man, that we could make it to 19. And what? You think a life like kids should be thinking like that?

39:17We went to Calisari. I was so ignorant. They cut the back of my neck. They bust me open. I thought I was like somebody. The next day I come to the block with the stitches on my shit. Like, yeah, they bust me open. Y 'all know what this shit is. This guy, like the most ignorant shit. Yo, it's wild. No, it's the most ignorant shit you ever seen in your life. You see that shit? Yeah. 420 motherfuckers, you know. That shit, we was celebrating the dumbest shit you ever thought of. And then somebody come back to jail. Look where your mind said that now. Look where your mind said that now. You can't believe you used to live like that.

39:54No fucking way. I got one of your stories. I'm on a plane, me and P. We coming from somewhere. We happen to be first class. And P like, yo, we had separate seats across from each other. He telling this white guy, let me switch seats. I want to kick it to my little, I mean, I think he was about to tell me to start doing, getting that film. We was going to kick it for the flight. The white guy, he's trying to be super nice to him. Hey, man, this, that. And guys start, like, tweaking. I said, oh. He just stood up. Say, bro, I could buy this whole airplane. I don't know why you acting all crazy. I just want to talk to my man.

40:37And he let us sit there. I was like, yo, he pushed me to the limit. He was trying to chill. He was trying to tell me, yo, man, just let me sit there. Because you know what happens to me is every time somebody tell me, yo, let me sit next to my wife or my daughter or something like that. I get up. I don't even give a fuck about the window. Here's a number. I swear the one time I need it, that motherfucker, I only sit in the aisle. Yo, I only sit like it's never like we never get it back. Oh, look at it. I had a lady the other day. They ride it on my luggage. Now, I'm in 5A. The lady and her moms is in the seat in front of me.

41:17Now, you I put my somebody's luggage was where mine's go. So I put it in four. They used five. Never had a problem before. Now I'm sitting there, the lady's like this to the guards. I think he should move his back. I'm right behind him listening to him. The guy's like, what? And they're like, he said, is he in first class? They're like, yeah. He said, all of these is for everybody in first class. She's like, But no, I think you should move his bag. I got dog medicine. His bag is crushing my dog medicine. Now I'm like, Pete, I'm trying to hold it down this guy. And they call him back. Yo, my dog medicine.

42:03I said, lady, I'm not moving my bag. And I got dog medicine in my bag too. We both got dog medicine. You can't, don't touch my bag though. I don't know what the fuck you talking about. She wanted my bag to move. She wanted, she didn't want my bag then. Not like I was in 31E. I was right there. God bless everybody in first class, man. Everybody full of shit. Everybody, somebody from somewhere, they got first class. Oh, I got the worst of this. Motherfucker on 300 supermarkets in first class. I'm on a roll. Look at this one. Me, ask the lady, because I feel kind of like, it's like light racism in first class.

42:41It was racism. So boom, I ask the lady. Even I don't got to ask the guy. I use the bathroom. Boom. Get up. Go to the bathroom. Now, you know. Same lady. It got occupied. No, this is different. I just asked the stewardess, can I use the bathroom? Go use it. It's occupied vacant. I'll open. Yo, where's the beef ladies on the toilet? Yo, come on. Come on, ladies. I had to go. Yo, I go to the stewardess. Yo, you going to give me a lawsuit? Me too? Movement this, that, that. Oh, she crying. Nah, I ain't jump for it. She didn't put, she didn't slide the thing back. Now the lady come out, I'm dunking.

43:25I'm like this. I don't want her to shoot you, dog. I said, man, what an awkward moment. That's no mama off the train. She was inside. She was in the toilet. Hey, oh, come on, lady. What's going on? No mama off the train. She was crazy. First class, we crazy. Now, that was it. Yeah, man. They told him he was an inmate one time, P. We come on. I'm with him. Inmates go through that door. And then he doubled down. What? I said the inmates. That's the entrance. He didn't sue. I would have sued the airstripes off that damn line. I've been through some shit on the plane. And it's like, because I get it, right?

44:06It's first class. Everybody think they somebody. You got a guy with a good job. He's an executive. he's there god forbid he got his girlfriend with the poodle with him yeah then you got the guy he owns some supermarkets he bossing people around all day he get there he thinking somebody you got somebody else who think it's just everybody's in first class they got a little bit of money they'd rather not spend it on the private but fuck it we on the first class and everybody think they somebody everybody got an ego So, yo, man, I was there one time. I thought this guy thought he was like an Italian.

44:48I don't give a fuck. He thought he was like an Italian mobster or some shit. He had the hair, everything. Yo, I did this. That man turned around one time. I said, man, I'll smack the shit out of him. So I watched him do it to like three people, a lady or this. And he was doing the Italian status. I said buddy I will smack the fucking hair off your head like went in his seat no more gangsta but he said first class it's real up there it's like a day room in first class no no first class it's just a lot of egos it's a lot of egos involved in there and you can't tell nobody I've been getting the looks like what is he doing what in the welfare is he doing up here We're going to stop first class because we take first class on the top.

45:42I would tell you, you ever notice your first class, they serve you the food and you ever sat in one to eight and they start from five to eight down. And by the time we come to you, we're like, well, we got a hot bologna sandwich. That's all we got left. Well, what would I have? Chicken cacciatore. You just missed out on the rotini. And what I got now? Bologna sandwiches. You're like, yo, this shit crazy. I be start in the back and then come down. It's selective first class. They be doing some bullshit. No, they be on some bullshit.

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48:28Didn't catch the latest Roland Martin Unfiltered podcast? Here's what you missed. And the argument is, do you want to win? If you don't win, you have no power. It's real. Those are the very people who I always say vote against their own economic interests and they complain about the very thing they're receiving. It's raw. I knew that the issue of transgender athletes was not going well with a lot of black men. Roland Martin Unfiltered. I went off. I said, this is exactly what I'm talking about. Y 'all gonna scream at Chanel, but you don't want to see a black luxury company in the same vein. Catch Roland Martin's daily commentary on the Black Information Network.

49:1212 seats. Those are moving south. So if you Democrats, you don't wait to 2030. You better be hitting the ground, going hard in the south now. And download Roland Martin Unfiltered on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. You know the feeling. You make a pick in your fantasy draft and the entire room groans because they wanted that player. Or you grab a small school rookie off waivers and you start him right before he goes off in primetime. There's no better feeling than crushing your fantasy football league. I'm JJ Zacharyson, host of the Late Round Fantasy Football Podcast.

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50:26When is the tour starting, P? September 11th. In Houston. And September 12th, we're going to New Orleans. And... Starts in New Orleans? No, starting in Houston. Starting in Houston. I might got to catch the start on that. You know what that's going to be? No, I was just singing that song. What's the baller? Shot call a 20-inch blade. Yeah. And it's in our way. No, what's my home? Big Pun used to love that shit. Oh, how you do that there? That's that shit. Mississippi, New Orleans. That's one of my favorite pieces. I never slept on y 'all. I never slept on your movement. But when y 'all was at your prime, I was heavy into like New York rap.

51:14Yeah. Right? But as the, I'm going to tell you something. As the years went on, your music aged so well. because I started listening to it like, yo, they was talking, man. There's shit right here. This is that fucking shit. It's so like, I think you was definitely ahead of your time and then we needed to catch up. Yeah. We was so much on some New York shit that once we figured out, yo, music is music, listen to everything, I'm like, damn, they was talking. I had fiend. So he was giving me, he used to give us the lessons. I just asked him all day about what was going on and this, that. He was giving me the real, the real.

52:01Y 'all can't lie to you. I love the Estes Fest. I pull up. But I've never seen no violence, but there got to be a reason why there's a police officer on every floor of the Four Seasons. That means you can die in that motherfucker. Let me tell you something. When you got the police, New Orleans, police nigga on every floor, you ain't got to tell me much. When I see him, I say, oh, you could die on this motherfucking floor right here. That's why they got the real cops on every floor because you could get lost in that fucking four seasons, bro. I could see shit in the writings on the wall. I'm like, oh, no, these hurt niggas out here because they know so many out of town has come, you're going to be in like the Four Seasons where it's caught when they got the real cops on that.

52:53Where you were staying at in San Antonio, man, when you came out to the game? San Antonio? I never stood there. We was flying in. You know, I was flying into San Antonio. Going to Vegas. Going to Vegas. So we taking the plane right after the joint to Vegas. They're coming back and then it was over and it was back in New York. why? I would have had problems in San Antonio. No, no, man. Come on. Why everything you think you... Some people was nice. They was nice to me. San Antonio was a really nice people. I had no problems. Huh? Philly tried to beat me up like 10 times. Don't go to Philly. If you're the enemy, if you cheering for some other people, your ass is done in Philly.

53:43Let me tell you something. That shit That shit's crazy, that Philly shit. Who you a sport? New Orleans Saints? Nah, see, the Saints, the Pelicans, but I'm from the South, so when y 'all was going for New York, you know, I had to go for San Antonio. Sorry to hear that, brother. Come on, man. You know, but I love Bronson. I'm doing that shit to Wimby. So let me tell you something. You see me? I was doing that to Wimby. That motherfucker was missing us. You like Bronson? So I played with Bronson Daddy. So we started out in the CBA. so you know he was he was tough just like that you know but I'm happy for them as a family just to see him and his son you know and then you know same thing I'm doing with my son right now my son that's playing for the University of Houston Houston get busy it's my dog man so we you know what happens is like you pray your kids come out right yeah you pray they come out as ambitious as you did yeah hopefully they didn't have to grow up with the type of shit we grew up you talking about 14 people I had the Cubans.

54:44The Cubans came and when Fidel threw out over the Cuban, my father Cuban. I was stepping on bodies going to school. Like my crib was so small, motherfuckers was laying on the floor. My father brought back like 20, 30 Cubans. Yeah. And I'm going to school stepping, excuse me, excuse me, in my one bedroom project. Like this shit was too much, right? They don't understand that. Yeah, the kids. You know, they come in big houses, this, that, and you hope they got that shit. and so you see ball players that were good they couldn't get to that next level and then they trained their kids you know it's just such a beautiful feeling to say alright so I had to crawl for you to walk walk for you to run and now here you go here's the game and hopefully it works out for you I mean that's what I see the beauty of it is being able to go to a good school getting education making it to the NBA So I wouldn't want my son to go through what I went through, right?

55:45So in my park, everybody put their guns on the bleachers, then go play basketball. You could get killed trying to play basketball. But my son a dog because it's a mindset. So I prepared him for the game, for life, to know that you ain't got to go through what I went through, but you got to work hard and you got to know. Because think about it, we don't do that with our kids. You know, a lot of people, we know we come from nothing. You know, you got kids that you done gave everything to and you're like, damn, well, I messed up the communication. So you got to be real with yourself. And I'm like, oh, the communication that was on me.

56:21So now this generation of kids, I'm like, no, I ain't just giving you nothing. You know, these these kids not straight dogs because I ain't give them a call till they got the cow. You know what I'm saying? Because at first, you know, you're giving the kids and you're letting them go. And then they see because you think about it, you don't want them to go through the pain. you don't want them to go through what you went through but they might need that but you gotta teach them hard work and preparation and so that's the page I'm on until I know my son can play against anybody it ain't gonna be oh that's Master P son it's gonna be oh that dude a dog so when I when LeBron came to the game for my son to play against his kids and he'll be asking people which one of them is Master P son because number 25 is a dog I said, oh, that Pete's son right there.

57:12You know, but it's not because of me because he developed the hard work. So he played with Big Jet. He played with Jalen Sus in the eighth grade. My son won a state championship, you know, with those guys playing up. He's been playing up his whole life. So my thing is going through that adversity and then going to Houston. People say, I could easily send him somewhere. He would have started right off. You know, first, we all call Ron Harper. We won the Chet. you know his son a dog for San Antonio Calvin Samson, perfect coach for his son your man Ron Ron Harper was like fuck you fat Joe you ain't shit I'm like turn around oh shit it's Ron Harper fuck you man fuck the Knicks we dancing we just won the chip I said man your son is a dog man he's really great man you should be proud of your son He was like, all right, Fadjo.

58:08Fuck you, though. I walked in. Y 'all know that was serious. You know, San Antonio, the Knicks, whoever the fans was, that was like y 'all was at war. You know what I'm saying? That was the Civil War right there. But Wimby, he going to be a monster. Nah, this is league. Yeah. Wimby, you better do whatever you can do. They got better, too. Yeah. They got Tobias Harris. They got better. So it's like... So I'm thinking about leaving college and going coaching the NBA. What do you think about that? I love it. If they would let you coach. You know what I'm saying? I'm going to come on as assistant.

58:53Yeah, but they got to select you. I always thought I could be assistant coach. Niggas ain't looking at me for shit. I could have helped the Knicks when they were losing 5 ,000 games. I got the resume, man. No, I got a resume. I'm the number one. You remember I played against you in the Rutgers, Joe? Remember that? We don't want to talk about that because, you know, we put you out of business. Yo, we put you out of business. You know, my coaching skills. My shit in back. He ain't never seen no shit when I come in there, Joe. You was shaking when I came in. There was a car. Let me tell you something, Pete.

59:28There was a car that used to pull up and I get inside. Yeah. It's Isaiah Thomas. Yeah. When he was running the next. He would ask me, literally, Joe, what should I do with this? And I got Zach Randolph and I'm this. What do you think? And I would give him advice. Not that it worked. Now, Joe been on his game. Joe been on his game because we know, but we went at it that last year. We went at it. Pete, come on now. Ain't been a game. I never lost. I'm like 99 and one. I was in jail. I had the Muggeros and I had like you was shaking. We beat him. We beat him. But listen, Pete, let me explain to you.

1:00:17Who you have, Pete? Hold on, let me hear you. We beat all the meggas, man. What?

1:00:2499 and one. You don't understand. No. I lost a big blue from ATL that managed outcasting them. And he bullied these things. They was like, they had these big names. One I lost was the blue. I came in there and had Dorian Grant. Justin Yopin, you got to stop. Let me explain. Can I say something? Come on, Joe. Go ahead, bro. I'm in jail. the number rule number one rule I got guys I remember they all did 30 years in jail I ain't do no time in jail number one rule is don't play basketball don't get involved with basketball because that's when they get a free hack and it's gonna turn into a fight right so I'm avoiding it working with this dude he's man cool he joins a 40 and over basketball team these niggas are dribbling the ball like this I swear like the Bad News Bears.

1:01:24Three Saturdays in a row, they getting their ass whipped by a thousand points. These niggas ain't got a chance. One Saturday, come on. You stand here. You stand here. And you stand here. When he cuts, you bet. They wind up taking the championship, P. Come on, Joe. The Bad News Bears. Niggas was dribbling like this. they wind up and then the nice niggas thought yo can I join the team yo we started getting motherfuckers that can hoop for real they thought it was the rock in that shit for a little two months I got out of there but what I'm saying is

1:02:07you hear this shit you hear this shit dog it's crazy because all players the best players right of course you need talent you need skill but you need it IQ. That's why a lot of these point guards and all of them turn into coaches. Because you need a high IQ. Like I had the greatest players you ever seen in the history of man time. These niggas were dumb as shit. I'm like yo my fan. They ran the same play six fucking times. I call a timeout and stand on the spot. I'm like he's coming here. Can someone play deep right here. Then when they do that, I never even, I never seen guys so dumb. And so, shout out to Kareem Reed, they butter.

1:02:57I would have never won these games if it wasn't, they was just too smart. My man Kareem Reed running point, Arkansas Razorback. He was smart enough. Y 'all, I seen shit. He was smart enough. Even I would have made him. He was very smart. The left. He was very smart. So he would come and it's tied up and he can score and it's still 10 seconds later. You're saying it wasn't your coaching then. Huh? It was the players. It wasn't your coaching. No, it was a lot to do with the players. Yeah, that's what it is. It was mostly the players were smart. Yeah. Players. And you know what? That's why a lot of these NBA and college coaches don't understand.

1:03:30You're only as good as the players you have. Of course. And so that's what I was able to do with college basketball at the University of New Orleans. We beat TCU. It was one of the top 15 teams in the country. But I come out there with my slingshot and my Bible. You know what I'm saying? and I got these guys' minds to where y 'all know we got nothing to lose. You know, and so the players like that that has nothing to lose and you can elevate them, then you're going to be able to do something. Because there's a lot of things. When I came up, I'm always wanting to play the guy that's the number one player, the guy that everybody thinks is the best, right?

1:04:06But at the end of the day, it's the mindset, just like you said. And so over now, the Knicks and the champs, Well, at one point, it could have used me as a motivational assistant coach. I'm telling you, I could have made these guys win five games, 10 games. So you went out for the job, but you asked them for the job. No, I never went for the job. Well, how you going to get a job if you never went for the job, Joe? That's a great idea. I never went for the job, and I swear I always said, yo, if they gave me the job, I would have taught these guys. Well, Joe, how you going to get a job if you never went?

1:04:38Go apply, man. Go act, go inquire. Right now, them niggas just send me to hell, bro. They don't want to chat me. They're trying to see Joe right now. Ten years too late. Five years ago, he could have made that happen. Taylor Buster don't even talk to me like that. He be like, yo, Joe. Like, he don't want to hear this shit. All this stuff. Joe shit, he's like, yo, my man. But Joe, but think about this, right? They got a thing outside the box now. Think about it. We watched the Knicks because of you. I'm just being honest. Watching you come in and show up in those rooms and talk to your shit. So the regular people out there that's watching the game, they like, oh, we watching the Knicks because you nobody.

1:05:16Bronson ain't even turning to who until they want it. Right. But the stuff y 'all was doing in the celebrities that was showing up, that's what we zooming into the TV for. And they got to understand that it's non-traditional now. It's non-traditional thinking is what's going to take this to the next level. I'm going to tell you what's crazy, man. I remember I see I was in Atlanta. And I had a show or something in Atlanta. And I love Peach Street. So whenever I go to Atlanta, I just tell the driver to go up Peach Street to the end, come back. I just love it. I don't know why. I've always loved it.

1:05:55And I'm looking at every TV, whether it's a bar or gym, everybody watching the playoffs. And I knew the next day Knicks was playing and I know I'm courtside. I threw this yellow shit on just so they can see me. I said, motherfucker, watching on every TV. I'm going to go to that courtside with that yellow shit on so motherfuckers can see me all over the country. It's a big deal. With New York, the celebrity, it's just, the shit was out of control. By the finals, I wasn't sure I had a seat. It was just like, it's nothing you can do. They had motherfucking A-list celebrities up a deck. that shit was crazy on the roof I'm like yo it was like it's so many celebrities either from New York or wanted to see this shit like Taylor Swift came Taylor Swift comes she posted Fat Bunny come I ain't lying to you they take Fat Joe's seat away they put Fat Joe underneath the basket they give him the prime time I'm just telling you we watching it because of you thank you my brother I appreciate that you hear that Mr.

1:07:06Dolan Yeah. Hear that, Mr. Dollar? I'm bringing something. I bring some value, just a unching, a little value to the game. This ain't that. That ain't this. It's cracking kiss, God damn it. Make sure y 'all get your tickets for that cash money, Ruff. Did we cheers? No living cash money, tall. Get your tickets. Get the merch. It's going to be crazy. Yeah, the merch. It's only standing room only, so get your standing tickets and you miss out. D-100, yo, Pete. Show us some of this merch. I got y 'all some of this merch. They bought us some of this merch. I need it now. Woo-hoo!

1:07:48Yeah.

1:07:51Quiet, dawg. Quiet, yeah. Let me show y 'all something. That's that ice cream, man. Oh, y 'all know about this right here, nigga. They know about the ice cream. They know about the ice cream. It's me and my dawg. We've been rocking for 30 years. Five. Five. Big boss, man. That nigga been day one. And then I just gave y 'all a hookup on this. Let me show y 'all something. That's that No Limit 6ix9ine, so y 'all know. Oh, yeah. That was you got. Yeah, yeah. Me with the merch, you see? That's Mr. Yalla for the yard. That's that Seek the Kingdom? That's that Seek the Kingdom? This is Seek the Kingdom, the kingdom.

1:08:34I thought this shit was Get Out. Like the movie. I'll be like, if I take that shit, let's toast to the tour. No limit. Cash money. Cash money. No limit. Get your ticket. $1 ,800. Damn, man. That's about it, about it. That's right.

1:09:10Before we go, let me ask y 'all something. What's a hip-hop lyric that changed the way you saw music? Because that's really what the Sprite Living Trackless is about. It's not about crowning winners. It's about starting conversations. 50 tracks. Generations of artists. Endless debates. And Sprite didn't just throw lyrics on cans either. Nah, they went deeper. Bringing in hip-hop experts and tastemakers. To totally break down the stories and impact behind every track. Check out the full Sprite Living Tracklist. At livingtracklist.genius.com. This is the Sprite Living Tracklist. Obey your thirst.

1:09:54Didn't catch the latest Roland Martin Unfiltered Podcast? Here's what you missed. People wake up and go, oh damn, wait a minute, hold up. they change all of that yes it's real this is a wholesale attack it is targeting black people in every federal agency it's raw white folks have never allowed that reckoning to last more than a decade catch roland martin's daily commentary on the black information network and download roland martin unfiltered on the iheart radio app apple podcast or wherever you get your podcasts honey is it on is it on is this thing recording this is your girl t.s madison coming to you Loud Live and always and forever in color from the Outlaws podcast with me, T.S.

1:10:33Madison. This week, Laverne Cox is back. We're talking about her new book, her controversial ex, and going off on the red carpet. 20 minutes later, he was like, let's squash this. Let's talk about it. I was like, no, you do not talk to me like that. That is unacceptable. I walked in and was like, we need to break up. And can you ever really change a man? Listen to Outlaws with T.S. Madison on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Dancing with the Stars is looking for a new pro. And since last season, I came in eighth place. I'm basically an expert. I'm Danielle Fischel.

1:11:07And I'm Val Schmerkowski. And we have a new podcast called Stepping on Toes with Danielle and Val. Every week, we're breaking down Dancing with the Stars, the next pro, to find out who I'll be sharing the ballroom with next season. Listen to Stepping on Toes on America's number one podcast network, iHeart. Follow Stepping on Toes and start listening on the free iHeartRadio app today. Thank you.

From the publisher

Fat Joe and Jadakiss are back with another iconic guest: this time, New Orleans legend Master P sits down with Joe and Jada to discuss this year's Cash Money & No Limit Tour, his upcoming faith-based movie about the streets, and why Joe's sideline antics turned Knicks playoff games into must-see TV for him. Also, the "Make 'Em Say Uhh" rapper tells some legendary stories about signing Snoop Dogg at a pivotal moment in the L.A. legend's career, the Cash Money vs. No Limit Verzuz battle, and what the tragic passing of Nipsey Hussle proved to him about the hood.

Check out the Sprite Living Tracklist and join the debate today!

Joe and Jada is now STREAMING ON NETFLIX

Merch is here: https://joeandjadashow.com/

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