Nigel Sylvester talks Sneaker of the Year, Jeezy collab & PREMIERES new Stove God track for 'Brick After Brick' rollout

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1:25Unhumor me with Robert Smigel and friends. me and hilarious guests from Bob Odenkirk to David Letterman help make you funnier. This week, my guests, SNL's Mikey Day and head writer Streeter Seidel, help an acapella band with their between songs banter. Where does your group perform? We do some retirement homes. Those people are starving for banter. Listen to Humor Me with Robert Smigel and friends on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. There are times when the mind becomes a difficult place to live. This is David Eagleman with the Inner Cosmos podcast. And for Mental Health Awareness Month, we'll talk with singer-songwriter Jewel about anxiety.

2:04I started living in my car and then my car got stolen. I was having panic attacks. I was agoraphobic. This is a month of deeply personal and honest conversations about what happens when the brain goes off course. Listen to Inner Cosmos on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. A few weeks ago, we was down in Florida, met with MJ for breakfast, and I gifted him the first pair of brick after brick. Now, you guys have a second to get gifted. Man, this is an honor, but we're true. Don't try this at home.

2:49Yo, welcome to a new episode of Joe and Jada Brought to you by our presenting sponsor, 1800 Keep it 1800, y 'all One What's up, y 'all? It's the biggest in the motherfucking game Joe Crack the Dong You know who it is, your boy Jada You know what it is, the Joe and Jada show. Every show legendary. Every show. I kind of go fuck yourself. We the biggest in the game. Nobody's close. Go ahead, Kis, man. Roll it out. Talk your shit, man. When you think of today's guests, you think of a pretty solid individual. You know what I mean? Pretty, more than pretty solid. You think of a hell of a guy. Nice guy.

3:33Cyclist. You think of Queens. You think of community. You think of the bag. Because he got a hell of a lot of endorsements. One of the most guys with the most endorsements you're going to ever see in your life. Yeah, yeah. It's that community. He does stuff in the hood, for the hood, for the people, always. No matter how grand of a person he becomes, he never forgets where he's from. And that's very important. You think of bikes. You think of tricks. You think of doing some amazing content all over the world in the air, on the ground, underwater. I mean, whatever you can think of, he's done. You think of sneakers.

4:25I don't know how he managed to get these deals he dropped Air Force Ones he came with Jordans he's still doing Jordans now he got the apparel that's looking like fifth ever apparel to go with this sneakers there's nothing this man can't do ladies and gentlemen make some noise for my brother Nigel Zoufaster wow I appreciate that thank you that was crazy Welcome to the show. I'm not you, Sylvester, man. Sneaker of the year. Tell me about that. Everybody got sneakers. What they got? You know, I got Mayer with me. You know, Mayer's borderline street guy, borderline clean-cut sneaker guy. Yo, put a hell of a description.

5:16Yeah, yeah, because you talked about... I've been wearing Ciccone since I was a fucking baby. Socconeys. and Adidas. Get the fuck out of here with that pronunciation shit. They got his Adidas. All day I dream about sex or it's the Coney's. It ain't no soccer knees and shit like that. Fuck out of here with that shit. I thought it was the same thing. I saw it pronounced it too. Soccer knees? No, the first one you said. The company. That's what I thought it was. No, he told me it's soccer knees today. Mike Packer. Mike Packer is the one who told me he was in the coma, he was like yo, Saucony Mike Packer told me the proper pronunciation was Saucony it still don't fit think of all these sneakers we got a guy on here who's a cereal penny loafer sneaker guy he got a sneaker that's a penny loafer it's a leaker yo, yo, hey yo Don't pull it, though.

6:20No, no. No, no, man. No. What I'm saying is this. Yo. Does he actually have a penny in the thing? No. He got the silver joint, so he should throw a nickel. He should throw a nickel or a diamond. Yeah, he need a diamond. Yo, put a dime in his shit right there. But with all these sneakers, right, yo, Nigel? With all these sneakers. Right, right. You want sneaker of the year, man. Incredible. What did that feel like? Incredible. I had no idea it was going to happen, right? When we dropped the brick by bricks, the energy was built. So all your people are talking about it. I'm like, listen, I just wanted to put out a dope project.

6:55Whatever happens after that happens. So we're in Vegas, and they're doing the complex. You was on stage. I was there. You was on stage. We were close by, like, watching the live stream. It started to go down from 10, 9, 8. Oh, so you did not know it was going to be sneaking in? I had no idea. No. I had no idea. I thought they told you. I had a time ago. You're going to win and come down. I had no idea. I was fighting for you. We were prepared for it, but I had no idea. I didn't have to fight, but I was fighting for you. No, no. I appreciate that. We had preparation for it, just in case it did happen.

7:32When he announced it, man, we put on that Stove Guard cocaine cologne. We were just in the Sprinter van just celebrating, bro. All my people was with me. It was a beautiful feeling, man. I've been working so hard as far as like BMXing and then being at Nike for so long, working on shoes, working on apparel and whatnot. The color wave. Who came up with that color wave? Because that color wave brick by brick. It's crazy. That's what did it. That's what made it the sneaker. When I saw that shit, tell you the truth, I like hoarded them shits. How many pairs you got? Like I got like maybe like four pair, but I don't really wear them.

8:12Why not? I just look at them and call them the sneaker of the year. I don't know why some shit is like a museum hieroglyphic or some shit just yesterday my stylist was in my house getting some outfits for today and there he is I said yo Nigel Sylvester coming he said well maybe you want to wear the brick I said nah you know I don't really wear the brick by brick like that shit is special right there like you can't do you wear them like that I look at him I do that too he go I love that I love that. No, it's too fly. You made a hit, man. I love that. I appreciate that. And so, how would the... You seen a couple of colors and you was like, yo, this is it?

8:50No, we went into the process knowing we're going to do an all-red four. So, sat with the team. Shout out to Frank Cook. Shout out to my guy, Frank Cook. Frank, I'm waiting on my package, Paul. You want... All right, I'm going to tell y 'all something that's crazy, right? That's crazy you shout out Frank Cook, right? Because some white guy got on stage when we won Sneaker of the Year. He was like, yeah, He designed it. They was like, yo, the guy did. And I knew, allegedly, you know, I'm a sneaker collector that Frank Cook, you know, shefted up with you. But they had a white guy came on stage acting.

9:27That's that shit I'll tell you about. I don't know about all that. With music, somebody win a Grammy and the nigga come on. You never even met him in your life and he stands next to you and tells everybody how he did it. That's crazy. I had one of the moments with your sneaker. In Vegas. swear to my mother rest in peace I'm on stage sneaker of the year and they bring some white dude on stage with me and he took the credit and I'm sitting there with the dude and I know right I hope it wasn't Phil Knight no it wasn't it wasn't Phil Knight I'm telling you there's this shit I mean hey look sometimes I think Jaden Kiss he has a good time he really just don't listen to me right All I do is listen to you.

10:11Yo. All those things you been talking about. Yo, he don't listen. He's here. He's like, all right, cool. Right. Yo, bro, let me tell you something. The guy stood on stage and took credit. And I was just like looking because I knew you and Cook chef something up. And when I told Cook, Cook just started laughing. No, you got to laugh about that. I'm going to Frank. You got to laugh about that? You got to laugh about it, man. That's crazy. Yo, that's crazy. I was in a scandal. Like, they brought up the white guy. They was like, yo, he's responsible. I said, huh? You know, because I'm one of them.

10:52Yo, let me tell you something. Nobody owns me. Nobody owns me. That's a different type of thing. When you're not scared and nobody owns you, that's a different type of thing. Because me, I think my natural what I think. When the man come next to me, I'm like, This is the guy like in the Grammys where they bring the record guy who never met Cardi B, stands next to her and takes the credit for the Grammy. This and this and that. I say, oh, shit. So when I call Frank Cook, he didn't talk bad about the guy. He didn't say no. He just started laughing on the phone. He's like, word, they got a guy saying he did that.

11:25He's like, yo, Joe, that shit crazy. I mean, listen, we got the footage. No, y 'all didn't. Which we gonna release that soon because we're doing something else. I'm just trying to let you know the scandal that's behind the scenes. That's wild. The Skandal of the Chiefs. Like back then. Bridgerton. Because he's going to forget what he even asked you. I didn't take a couple reds. How did you get, how did y 'all nail that color? That color. Man, listen, so the first one that came back wasn't right at all. Uppers were too orange. Some of them were just too pale. And then we actually, on the second round, we got it right.

11:57And then we added that brick texture around the mud guard. And we knew we had one, bro. Like that. You know what I mean? Those second samples were insane. You know what I need, Nigel? I need the one that didn't make it. That's the ones I collect. Really? Samples? Yes. Samples, huh? He got them. He can bring it this way. I may have one side. I don't got the full pair, though. One sneaker? No, that's not going to be good enough. Right. I got to find out this side for you. You know, I told you. I told you. I told you.

12:31Yo, yo, we just want to let y 'all know 1800 is the fish you tequila of Joe and Jada. We doing it big right now. We keeping the 1800 to premiere tequila. And let me tell you something, this 1800 is something special. When me and Jada get on that 1800, it's fire. You can see we got the engraved special bottles. A staple known for craftsmanship and consistency. You know what I mean? 1800. 1800. bikes bikes man how did you fall in love with bikes right and at what age did you fall in love with bikes and have you ever got a bike stolen when you was a kid listen so I fell in love with bikes at four years old in my grandma's driveway grew up in Jamaica Queens my mom wrote crazy hours so I would spend a lot of time on my grandma's crib and one day we came outside and And it had a big wheel in the driveway.

13:35And for some reason, I got on the big wheel and started ripping it around the driveway. And my cousin was like, they're going to put these cones up in the driveway for you. And like, whatever you're doing right there, do it around the cones. I started to drift my big wheel around the cones in the driveway. I was four years old. Four years old. Changed my life, man. I love the bikes at that point in time. They ever stole your bike? You left it in front of the store? Nobody stole your bike? I'm stealing bikes in Queens, man. I mean, they stealing bikes in Queens? And I stole my bike, though. You ever stole one of your bikes?

14:05You stole my big wheel. You stole your big wheel? You stole your big wheel? Yeah. How did you get your big wheel, kids? I grew up in a building, no elevator. Right. Me and my mom, I used to leave my big wheel under the stairs. Somebody caught me. I couldn't carry it to the third floor. I was too good. My mom's getting carried. That's crazy. They caught me. You stole my bike, too. They got me another one, though. I was fortunate to catch another one. Well, you lucky you ain't have the plastic V-bomber. We ain't had no money like that. When they steal your bike, let me tell you something. When they steal shit from you in my house, they bust your ass in my house 10 times worse than the guys who stole your shit.

14:46Yeah, don't come back. Dude, they stole your bike? You fucking idiot. Did you fight them? No, I didn't see. That's how they stole the bike, you motherfucker. Hold on, where were you at when they stole the bike, though? I don't know where I was at. I think I left there. I was playing we talking about Pac I'm old bro so we playing Pac-Man shit like that you come outside you a little kid you 8, 10 years old they took your shit I never even seen that bitch again but I got beat up more than anybody for them for getting robbed you didn't go try to find the bike because I was watching that episode you said like somebody stole your car you went to go find them in Brooklyn somewhere so you had the same energy for the bike we went everywhere in Brooklyn for the car and for the bike and for the bike everything with me to your answer, somebody robs me.

15:33Congratulations. Here you go. It's your day. If you leave me alive, I'm coming back. I'm the king of see you later, guy. Nah, thank you very much. Hello! It's just testing the guns. I'm not, you know, like, that's my solution to the thing. So, you know, you get robbed, you okay. But I never seen the bike again. They must have been from somewhere else, motherfucker. They won. I just, look, that's how I feel about karma. That's how I feel about, I stole enough shit to where if they steal my shit, I always knew, even to this day, if I catch an accountant stealing, I'd be like, damn, that's, you know, that's that time I stuck that nigga up with the cowboy hat for that charge.

16:28You know what I'm saying? man. Nah. You had a cowboy hat? No, I'm just saying I was a very bad individual. And I robbed people. I used to rob people. And even to this day, if I'll come out and they steal my car, I'll be like, that's the Bronco we stole in 88. It's going to come back. It is. It's a recycle. Karma is the realest shit in the world. And hopefully for us, it don't come out on our kids. Because if you ever seen these gangster dudes that you watch these gangster movies, shit be happening to their kids. These guys are killing mad people. Al Capone, this, this, all that. John Gotti's son got ran over by a car.

17:10I don't wish it on nobody. I'm just saying the most dangerous niggas, sometimes the karma come back on their family. I don't wish it on nobody. So thank God, give me the karma. Leave my kids out of the karma. Yeah, okay. You see what I'm saying? But I be knowing all the time. My whole life, It's been based on karma. Like, I did foul shit to people, and then when it come back to me, I don't cry. I just be like, yo, you know you did... You did that to them. So for the bikers, it's good riddance. Yeah, the bikers gone. It is. Motherfucker. But we look for it. In the car, we look for it. You be watching the show, huh?

17:46That's what's going on. The car, we went. This is beautiful right here. Like, what y 'all building is incredible. So congratulations. I appreciate that. Absolutely. Me and my guy, I gave this guy a diamond piece. a piece. Joe and Jada diamond piece. What was it? Christmas or your birthday? The guy never wore it.

18:09Baby. Listen. No. No, the man never wore the shit. The other day he made me so happy. We had a show together. I pull in he had the Joe and Jada. I said, damn, the motherfucker finally bought the shit, man. I look at this shit he had to chain on. I said, God damn, the man wore this shit, man. Yeah. This guy's crazy, man. I'm sure you know that, but now you know. The rollout, though. Right. What's up with the, because the brick by brick, that rollout was, that shit was like a, that shit was amazing. He won. I thank you. And then, now I see the new, the new rollout. You got Jeezy. You got Jeezy in it.

18:53You got some music attached to it. Woo! You couldn't beat that. That was God's doing. You walking with God. Nah, you walking with God. We bike riding with God. Nah, you walking with God. Bike riding with God. Yo, listen, that was the most incredible timing I've ever... I'll leave it alone, but the timing of that rollout with Jeezy on it? Right. You know, Gucci Mane's his archenemy. No, no, we're not going to talk about that. No, no, no. We're not going to talk about that. But that picture came up prime time where the algorithm was on fire. And I was just like, yo, is this because I follow you on Jeezy.

19:39I'm a huge fan. And I say, he never posts like this. He was going in. No, but see, it was an ad. It was a rollout. I just talked about you. No, at first, I just thought all of a sudden Jeezy just throwing up pics. like cause the atmosphere the algorithm you know it's the algorithm going on that day that they dropped that picture it's one going on right now it's one always going on it's never stopped it's never turned off listen it's just alignment man it's alignment and you know I met the algorithm yo alright alright yo tell me something alright go on yo you got your flags behind the couch behind the pillow Throw it.

20:24Throw the shit. Throw it. We out of here. That clip right there, James. It's crazy. No, I meant the algorithm. Yo. I need you to get that ready now. Yo, what? Rhythm. Algo. Yo. His last name is rhythm, man. It's crazy. Yo. No, I meant. Yo. Oh, my God. No, I meant the algorithm. It's crazy, dude. Yo, I'm O 'Brien. Hello. Hello. I didn't know this episode was going to be that much fun. Hello. Let me explain something to you. I'm in LA Beverly Hills. I go to a Jewish restaurant every morning for breakfast, Nate Niles. Old school Jewish restaurant. I'm in there eating my breakfast. Lady comes over and says, Joe, the owner of Instagram would like to meet you.

21:18I walk over. he's talking to the dude Benny who directed Supreme what's the shit Supreme what's the movie where the guy was playing Paddle Marty Supreme they was having a meeting so I met the dude and I said yo so you all he was like yeah he's young too white dude I met him the algorithm so I said yo so you are the algorithm he said He said, I am. That's why Benny's meeting with me. He wants to find out more about the algorithm. I met the guy face-to-face that could turn your shit up like this. The algorithm in human form. The Marty Supreme dude was in front of him trying to ear hustle him, figure out he could get more popping on the algorithm.

22:12Right, he's trying to get his movie lit. No, no, the movie was lit. He's just trying to figure out the... This is the guy. I would assume if the guy owns Instagram, he'd give you 100 million followers in one day or some shit, right? What y 'all talking about? Nothing. I would just kiss his ass a little. Like, yo, my man. You know? You need a slack? Yo, my man. I want to be in the algorithm. I got the number one show on Netflix. I want to be in the algorithm. Yo, think about me. You can press the button. This, he told me right in front of the guy who won all awards, that's what he's trying to do.

22:52Right. Get up in that. He's over here trying to figure it out. The guy said, all right, fuck it. Yeah, continue, man. That campaign was perfect timing. I appreciate that. I appreciate that. Oh, we got the new shoe here? You going to toast in the new shoe? That's why I ain't wasting my time wearing no Nike. I bought gifts, man.

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25:49We debate about food, deep dish, tavern style, who's got the best beef. We yell across rooms, across blocks, across generations. Yes, nice earrings, Grammy. And now we're doing it on our phones too. Video calls from the L train, group chats that never shut up. Neighbors texting you the score before your TV catches up. Get a load of this guy. Catch up on a dog. Yeah, we've got thoughts. Because nothing here gets built without conversation. Nothing moves without connection. So if you think you know AT &T, it might be time to rethink that. Because their network has improved, like, a lot. Which means Chicagoans can keep speaking their mind with the top-rated fiber internet in the city.

26:28Chicago won't stop talking. Our improved network backs it up. AT &T, connecting changes everything. AT &T Fiber, limited availability in select areas. Top rated and fastest internet. AT &T Fiber, based on analysis by Oocalypse, Pete's intelligence data to age 2025. Another podcast from some SNL late night comedy guy. Not quite. Unhumor me with Robert Smigel and friends. Me and hilarious guests from Bob Odenkirk to David Letterman help make you funnier. This week, my guests, SNL's Mikey Day and head writer Streeter Seidel help an acapella band with their between songs banter. Where does your group perform?

27:03We do some retirement homes. Those people are starving for banter. Listen to Humor Me with Robert Smigel and friends on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. May is Mental Health Awareness Month, and your 20s, they can feel like a lot. On the Psychology of Your 20s podcast, we unpack the anxiety, the overthinking, the heartbreak, the identity crisis, all of it that comes with being in your 20s because if you've ever thought is anybody else feeling this way they definitely are I feel like my 20s was a process of checking off everything that I was not good at to get to what I was good at oftentimes we take everything a little bit too seriously and we get lost in things that we later on decide weren't even important to us to begin win.