Ralph McDaniels on Tupac in Juice, Video Music Box, directing Nas & Wu-Tang

24:43Where's Ola? I never got an answer. Never got a straight answer. Oh, you said let's put it on him. So we're going to put that right. No, he didn't. You hear him? You just hear him? So are you going to give this stuff? Laurie heard this. That's Laurie. Laurie. Laurie, let's make it happen. I'm telling you. Laurie. That's Laurie. It's the Bible of hip hop. Don't cut me out, Laurie. No, Laurie. It can't get no better than, you know, this guy don't even talk. If he said definitely the Bible, you know what it is. It got to go down. 20 ,000 hours of video. I was in. 20 ,000 hours. Yeah, but they would say I'm capped.

25:19I was in events where he filmed it clean. And everybody be like, yo, you cap, you cap. And I'm like, no. Iggy grabbed the mic and Nas grabbed the mic. And I'm in the crowd. Right. A fan. I'm like, but we never get to see these things. He got it. So I wanted to digitize everything from analog to digital. We digitized everything. Now it's part of the Video Music Box collection. I look at it as the Rockefeller collection, because this is the history of hip hop. You know, it's not everything, of course, because it was just from my lens. But it's from 1983 to present. You know, I was in Staten Island last night with Rakim doing a party.

26:02Still taping stuff. And so we had to digitize it because I had to have it in digital form because that's the only way we can pass it around. And so now it's archiving it. It's a lot of work. It's like a real librarian, archivist work. But we're doing it. And it's happening. But do we need help? Absolutely. Absolutely. We need help. We'll run it up. Glory. Right after this. Glory. We need in. We need help. I'm walking in. Bro, I don't do that for now. I lost friends. I lost friends telling me, yo, I got to sit down with Jay-Z. I said, fuck you going to sit down with Jay-Z, motherfucker. I ain't bringing you to Jay-Z for shit.

26:40I tell you. I'm telling you I'm going up there. I tell you like this. when I did my documentary, I said, I have to have Jay-Z in the documentary. And the people that I was working with at Showtime were like, well, you know, Jay-Z, if he's not involved in it, he probably won't do it. I said, I know him. I actually know him. So they were like, all right, well, you know. So then the day I booked it, they were like, you're interviewing Jay-Z? They called me while I was sitting down with Jay here. And so I was like, yeah. Well, why didn't you tell us? You guys didn't want to have anything to do. You said he wouldn't do it.

27:16And I said, if I didn't tell Jay that I was doing this, he'd have been pissed off at me. Like, why you didn't ask me to be? I'd like to have been part of it. It's been disrespectful. He's part of this story, you know, from day one. So these are the interviews. These are the relationships that I have that, you know, people come and say, like, you guys always love. If I'm calling Jay the locks, yo, I got a show. What can you do? All right, Ralph, we got you. Joe, always, anytime. Just a fat Joe. weird, you know, crazy question to his. Do you ever look at the success of hip hop and you know you paved the way for so many people and you see everybody, millionaires, billionaires, did you ever think there should have been not a GoFundMe, but a Ralph McDaniel fund?

28:03So last night I was thinking about when I was going to see you guys. Maybe they're going to give me like a million dollars when I get it.

28:13They're like, we're getting you a deal. If I went everywhere I went and I got a million dollars, you'd be out of control. You'd be a billionaire. We got to put this thing, you got to help them do this thing, Lori. You doing it. Going upstairs. The moments you can't replace. But it's history. And I didn't get into it for the money at first. I got into it because I just loved music. I realized that you could make money out of this thing later. But the history is super important to me because currently right now, this administration is cutting off a lot of the stuff that is our story. And we can't like, it's for everybody.

28:47It's not just for us. We didn't make, you don't make music just for black people. Not at all. You don't make music just for Latinos. We make it for whoever loves it. Whoever loves hip hop. That was the thing. When I first went to the Fresh Fest in 1985, I walked in the Nassau Coliseum and it was everybody. It was Blacks, Asians, Latinos, everybody singing along to Houdini, singing along to Run DMC, Grandmaster Flash, Furious Five, Fat Boys. And I was like, everybody loves this. Everybody loves this. This is a big thing. You didn't have to tell me nothing after that. You want to know what's crazy?

29:23I go, when I don't have no time or whatever, I got to cut today. I love these guys on YouTube that go to Peru, go to China, go to Cuba, go to just regular guys. And they go into the dangerous neighborhoods. They go into everything. And today I was looking at Thailand and he showed all that shit. Then he went to the club and it was Thailand. People sing a day. Now, every word of day, not like us in fucking Thailand. Yes. Yes. And they knew every fucking word. And that's how I was taught from the ancestors of hip hop, meaning the Africa Bambadas, the Grandmaster Flashes, the Belly Bambas. These guys taught me that hip hop is almost like a religion, right?

30:12It's almost like a religion. And if you're true to it and you love it, love it, love it, whether you dance or you just listen. You can be any kind of anything. You're part of the culture. Yeah. You're stuck. You ain't going nowhere. Yeah, but that's how I was taught. Yeah. And so now with segregation and all type of shit, they try to break shit up into that. The way I was taught was if you're part of the culture and you love this culture, then you're valid and you're part of our family. Yeah. It has no color on it. It has no status on it. The richest people in the world love it. Come on. Yo, it's crazy, right?

30:53I'll tell you something. and I'm going to let you talk, Jada, because at this point, I think I'm talking too much. But I had a friend of mine who was a rapper and he was struggling. And I used to try to get him shows and they wouldn't book him. I'm talking about the legend, right? I would be like, yo, could you book such and such with me? You know, they booked me. Who is? No, no, no, we can't do that. But he was at a moment where he was struggling and somebody invited me to meet somebody, have business or whatever, with this billionaire dude in Malibu. So the house, it take like five minutes to even get up there.

31:36It's on the top of this shit over the, this shit was like$100 million house, right? I'd get in there. The man won't turn my guy's songs off. Wow. Yo, I know this is your guy, my favorite in the world. this is the greatest guy this is the best guy no one's better than him oh my god when I was in college and he just kept playing this dude's shit and meanwhile I'm sitting there and I'm like yo I can't get this guy five grand and it's a billionaire ringing his shit every fucking album he wouldn't turn the shit and I said man I wish I could tell him that this guy's fucked up maybe you throw him a check or some shit but that's how him Nah, I can't.

32:20You know, I ain't going to tell nobody business like that. Nah, you blocked him. Why you didn't tell the guy about him? He needed that. Keep that in mind. You're my partner now. You might go to some fly shit with, they keep playing Fat Joe. You be like, yo, maybe you want to throw one of these paintings. I'm calling these right there. I'm booking right there. Joe, you want one of these paintings? Like, all they got to do is give me a painting. I don't get gifts. Right. Not even on my birthday. I don't get gifts either. Boxes, screwdrivers. And you know what's the wackest shit? Yo, a guy got everything.

32:53What could I give you? That's the excuse they hit us. Yeah, but that's not you. That's old men. That's old men they do that too, right? It was Father's Day. He was like, yo, all I got is a pair of boxers. Right. This biggie raw. I got two turkey bakers. You got two turkey bakers? Yeah, two. You know, I had to talk with my family about chilling. Like, stop spending. I had to go back with my daughter first thing this morning. I said, yo, the boxes is coming back up. Like, I keep seeing the boxes. Like, I thought we had this conversation. Like, the shit just bing bong, three new boxes, FedEx, this, this, this.

33:32Like, yo, this can't be the same conversation we had last month because shit's starting to ring off. You know, I mean, that's where it's at. Let me. So you shot videos. You went from putting the videos on and then you started shooting all the videos. Hello, ladies and gentlemen. How did he do this? How did he just go from cutting my next question off? You got to get asking the question, Jada. It's amazing how you do it. It's amazing how you connected these things. By the way, I'm Joey McDaniels. I'm in the McDaniels family. Okay? I'm in the fucking family. Amazing. I see the meme already. No, no.

34:18Show me that. I know everything. I didn't have to. I didn't have to prepare for this interview. You're going to see you and him in one thing on the Instagram lately. I didn't prepare for this interview. Mute. I just got. Music. In video direction career. Yes, sir. In some incredible historic video. Sure. Who thing cream. I tell you. Nah, this ain't hard to tell. Raekwon is incarcerated scoffee. Public Enemy featuring Ice Cube, Big Daddy Can't Burn Hollywood Burn. What the hell? Just tell us. Let's start with Wu-Tang. So for folks, this is the learning moment. Hype Williams was your intern. That was my intern.

35:05So

35:09So in the beginning of hip hop, you didn't necessarily get a video. You didn't guarantee. There were no videos in the beginning. There were songs that were hit records. No video because nobody believed that it was going to go in further. Video was like an added thing. Not at all. Right. So we used to sit around and be like, how come there's no video for this? We're like, we need to do a video for it. We got cameras and stuff. Let's just do a video. So the first video I did was for Roxanne Shantae. Wow. Roxanne, Roxanne. Roxanne, Roxanne, Roxanne. Right, right. Holy shit. And I said, this is an opportunity for us to have an advantage.

35:49Now, people are going to still watch the show more because they're going to see the Roxanne, Roxanne video. Doesn't exist. It's a record, Mr. Magic, Molly Maul. They playing it every week. Playing the words. Right. So got a video now. Boom. So a video comes out. So little moments like that. From that, I meet Biz Marquis. We do Biz Marquis videos. From that, I meet Big Daddy Kane. We do Big Daddy Kane videos. So now it's starting to grow. Then we do Coogee Rap. Then we do all these different artists and coaching. We did almost all the Coach Hill videos. X-Clan. Then we did, you know, it just grew.

36:21But the reason why we did it is because these videos didn't exist. And I would do it with my equipment. So it helped the artists. It was a little bit lower in price. At that time, remember, videos used to be$100 ,000,$200 ,000 to do. Now you could have an iPhone and do it for$10. dollars. So back then, we just wanted to get the videos out and our company is called Classic Concept. My partner, Lionel, Vid Kid. Vid Kid. We did all those videos. We did over 400 videos. We did all of the Poison Men first album. You fucked me up, man, because that was my next question. Belbiv DeVoe, Poison. Oh my God.

36:59He did Poison. Well, you know the one I liked, the one y 'all did the new edition. Poison was the best, but... Thought it was me. Yeah, I thought it was me. I remember they had a party in the mansion and... Oh. Y 'all shot that. Yeah, yeah, yeah. Oh, that was the shit, bro. Oh, shit. So I'm meeting all of these guys, meeting actors. Nia Long was in one of the BBDs. I never saw Nia Long in nothing before that. She's in that BBD video. She's a friend of my divs. And we just were the people that were making the videos. And I was also doing... I did the St. Isaac Wu-Tang commercial. I was in Staten Island last night, and I was like, these young guys, take us to Park Hill.

37:45I was like, bro, it's Saturday night. I said, you might not want to. I said, we'll ride through there real quick. So I got to the block. It was dark, and it was YNs on each side. I said, no, we're not doing that. But I took them over to where the Wu-Tang District is. They got like a little area. It's called the Wu-Tang District. Damn, I ain't nobody. I took them over. Yeah, yeah, yeah. It's like a designated, place for tourists. And I took them over there and right across the street is where we shot the video, the commercial for what was it? You know, it's crazy. I just pulled up today. The reason why I was a little late is I went to Fat Man Scoop's block.

38:24Shout out to Fat Man Scoop, somebody I really, really loved. They gave him a city block and Mr. C. Mr. C was yesterday. You know, so they You know, they both, but I pulled up to that Fat Man. I didn't even feel right. I was in Vegas. I had a show. I was really upset. I couldn't be there. He loved you. I know. I used to listen to him. Overnights on Hot 90. Remember when he was Overnights on Hot 90? Overnights on Hot 90. He said, yo, I used to love Fat Man. I do love Fat Man. That's cool. You know, and whatever times I could share with him. So Nia Long became a superstar. You know, there was a lot of girls that was, like, featured in my video.

39:00Yeah. I had one girl featured in my video. No, I'm telling you the truth. story. One girl featured in my video, one of my last videos, right? I don't want to tell a business like this, but... You gotta start saying some names, though. No, no, she's beautiful, right? Beyond beautiful, but she was a hairstylist. She does the Fat Joe video when I tell you not a week later, she ain't stopped. Oh, really? She ain't stopped being on private with Birkins, with Egypt, with Africa, with Dubai. Like, that video changed this girl's life. Like, I've never seen. Beautiful. My mother gave her that. Right? She went from hairstylist to shot the Fat Joe video, and she won't stop the jewelry, the bags, the flowers, the roses, the privates, the this.

40:00I don't even think she flies commercial. Videos were the place before a movie. Before you got a movie, you could be in the video. I'm sure there's plenty of videos that the locks did. Somebody could be in the video, an actor or somebody. And next thing you know, boom, in the movie. Kevin Hart, Lean Back. Yeah. Really? I told you this. He shot a$2 movie somewhere in Philly before that. Prior to that, I met him. Thought he was funny. I put him in Lean Back. He's the guy at the front door. Right, right, right, right, right. Little John and them. Y 'all can't get in. This, this, that. After that, I'm not taking credit for his shit, but that was the first.

40:35Lean back. After that, what? Soul Plane? No. After that, he got popping. It's his first big look. There's no way around it. There's nothing he can say about it. There's nothing anybody can say about it. Music videos are like a movie. Since we're talking about that, you co-produced the cult classic, Juice. I told you. Hell, did you do that? So Juice was the first movie I worked on. So I worked with, I never worked with Ernest Dickinson. He directed, bless you. But the producer, Moretz, the guy's last name, he also went on to do like amazing movies. He came to me and he said, look, nobody's responded.

41:14This is early 90s. Nobody's responded to me because hip hop movies was kind of whack in the early 90s. He's calling people. Nobody's calling. He might've called you. Nah, we good. He definitely ain't calling me. We good. So he goes, we got this movie. Can you come help it? Can you rewrite it? I go to the office. It's called Juice. I'm helping him rewrite it. The only person we've casted is this guy named Tupac. Tupac's not out yet. He's in part of Digital Underground, but he's not, like, people don't know him. I don't know his name, but I don't know him. I'm like, all right. Go in there. I said, all right, I'll help you rewrite it.

41:46Called Queen Latif on the phone. Look, they're trying to get in contact with you. This is legit. She said, you working with him? I said, yeah. He said, all right, we'll see what's going on. Boom, she shows up. Next thing you know, Tretch shows up. Next thing you know, all these different people start showing up. Just because of... You validated. I validated. And I said, it's legit. And that was it. And it became, you know, a cult classic. We didn't know when we were shooting it. You don't know. But it became a cult classic. All of the guys in it. I got interviews behind the scenes. I haven't put that out yet.

42:18Of Juice. Wow. Torero Brothers is there. You know what... Torero Brothers was there. Yeah, they was with Rodder Mas. Yeah. And it was Rodder Mas. You know, we kind of like hate social media, even though, you know, because we came up at a time where there was no social media. But through social media, I learned a lot of things. I never knew Tupac walked all the shit we bigging up A$AP Rocky and all these guys for right now. Tupac was in the Versace show walking the runway. Oh, right. And Versace. That's not the one where he had the shirt off. It's not that. Nah, he walked up in the show. You know, of course, Quincy Jones' daughter, Kadada, which was his fiancée.

42:55She must have plugged him in, but he was there earlier than anybody. And Tupac, when he was Tupac, was walking the runway. He was out there in France, and they said people couldn't get enough of him. Yeah, he was a serious guy. And when we shot the Juice, you know, you have the Winnebago, the thing. Girls are lined up outside the Winnebago. It's crazy. See, I'm like this. You see women that you know, you're like, really? That's what you're doing, man? Word. You know, I went to a concert and Big Daddy Kane was performing. How about this one? You want a cap one? You want a yo, yo, yo? But this story been verified by Big Daddy Kane.

43:40So I'm just in the crowd as a fan. It was one of them Budweiser Superfests. Oh, wow. And the crowd started going crazy. And through the crowd, it's Tupac Shakur from Juice. The Juice is out already. Tupac walk in with the test. You was there? Wow. Oh, I'm there then. I know what you're talking about. Oh, I'm there. So I go, he walking through. He's walking with Biggie Smalls. How about that one? The fucking garden is losing their fucking mind. I'm just in the crowd watching Big Daddy came before him. He stops. yo crack come on all I got out is Flojo Flojo number one at the time by the way too this party and bullshit Biggie right we go on stage is this 7 Mac 11 7 Mac 11 I'm standing on stage next to them that's crazy okay I'm on stage at Madison Square Garden with them I remember Tupac pulling me up on the stage Biggie I got 7 Mac 11 is about eight.

44:50Tupac even said, yo, fat Joe passing the mic. Big Daddy Kane was like, not enough time, guys. Not enough time. He shut Joe crack down. Not enough times. This, this, that, this, this. It's cool because I knew for a fact I wasn't as good as Tupac or Biggie. So I'm cool. They gave me a thing, but Big Daddy Kane shut it down. Right, right, right. Right? And that's the infamous. I got seven, and all my niggas in the pen. Here we go again. Mr. C. Freestyle. Ain't nothing. So now, years later, I tell that story, right? And that might have started cap heaven for Fat Joe. Oh, full of shit. Water. This guy.

45:34Not him again. But Big Daddy came, went up to drink champs, and Norrie asked him, he said, yeah, it's true. Joe was there. You know, I was running out of time. I was headlining, so I had to get to the hits. I said, Big Daddy Kane ain't no Fat Joe was going to be that lean back Fat Joe. No, he probably knew. He knew who he was. He ain't know I was going to be the lean back Fat Joe or the Joey crack, crack, crack, crack, crack. So Biggie was a fan of Big Daddy Kane. I have footage of Kane performing deep in Brooklyn in Fullon Street in the Hood. And Biggie's like a kid watching, like studying everything that he did.

46:13You know, he was everybody's favorite. He was a Big Pun's favorite too. Yes. Big Pun love Coogee Rap and Big Daddy Kane. They was his favorite. Like I broke down to tears when he was at the funeral and Coogee Rap walked up. I was just like, because I knew how much he honored G-Rap and Big Daddy Kane. Then, you know, it goes on to Eminem, that whole cadence, that whole flow. You know what I'm saying? Great ones. The greatest ones. Yes.

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49:13And what you think's the best era in hip-hop? I'm 90s, early 90s. So from 90 to 95 is when I really was loving it. So Nas, Jay-Z, all that? So you're not L.L. Salt-N-Pepa, Lottie? No, no. No, I'm L.L. Salt-N-Pepa, Lottie. I know you love L.L. I have the footage at the Fever when you had them on stage. Joe was a promoter. You can really help me out with this cap centennial they got going on with me. Because you got the proof, Ralph. That's why we got to make the documentary. You saw him come up in the Fever. Yeah. And that was it. You know that story, Jaden? And Diddy was his manager. Yeah, you got that story.

49:52You said the same thing. You invited Biggie to your birthday. And he showed up. And it was the last thing you thought was going to happen. And he came and hung out all night, correct? Correct. Oh, no. Same thing happened to me with LL Cool J was like. He hates when you say this, but he was like Justin Bieber. You know? No, it's the truth. We never saw LL Cool J in the hood. He got his stories. We never saw him. So when I met him for the first time and told him he was my idol, I shot my shot. And I said, you know, by the way, you know, I'm having my birthday party Saturday at the Fever. And he was like, that place still open?

50:34I said, yeah, it's open. He was like, Saturday distance. Yo, listen, bro. I woke up that Saturday and I was like, the last thing I thought was going to happen was LL show up. But I was praying for him to show up. There was some real emcees on that stage. L waited. He waited. KRS-One. He waited. He was like this. Go ahead. KRS-One was tearing the paint off that motherfucker. Karras won. We had Rage. We had Lord Tariq beat the guns. We had Gangstar. We had Finesse. We had the whole rap world was at the fever. And then all of a sudden I hear girls screaming like like 2, 3 in the morning. You see the red baseball cap and the man walked up on that stage.

51:21I was like, yo! This is impossible to maintain that much shit. Nah, that was a night. You got it on film, huh? You got it on film. Damn. Got it on Phil? That Ruff don't let it go. No, no, no, man. Your guidance. We'll make it happen. Oh, no. Hip Hop Hall of Fame Award recipient in 1991, one of the earliest formal recognitions of hip hop pioneers. Could have been. I don't even remember. Oh, you know what? Yes. OK, so that was me, Molly Ma, and Red Alert. We got the award. That's the same night that Nas performs live at the barbecue you with Main Source. So if you've ever seen that footage, that was that night.

52:06It's like, that's y 'all, that's y 'all, that's y 'all. Main Source comes out. We got the rapper Nas. Fatal. Akinelli. It's crazy. No, that shit, that energy right there. You know, that energy, that's legendary energy. That set it off. When I was 12, I went to hell for snuffing Jesus. That was like, put a quarter in your ass because you played yourself. There's certain balls. That was it. That will live forever, right? Yes. I'm thinking right now, while I'm looking at you, you're a treasure chest of moments. Tell us about that moment where Carl Canaan had his shit going on. They had the Sean, John, and this.

52:53I knew I used to go to all these events. They had the fashion shows. Fashion shows. So people used to say, what are y 'all doing? I'm doing fashion shows. I'm like, yo, this is before there's hip hop. You know, we was just going to the store and buying some sneakers and some jeans. And that was hip hop. OK, we good. Got some Air Force 1s, some Adidas. Whatever it is, bong. We got an outfit. Now they're starting to bring stylists into the game. Somebody to dress you, bring you new clothes. Carl Canine shows up. He lays out his clothes for you. What do you want? Take them all. Carl Canine was the best.

53:25He gave everybody stuff. He was feeding everything. Yeah, still to this day. And then came FUBU. FUBU comes to me, Damon John, and my man Keith. There's four guys in FUBU. He comes to my office with his shirt. It says FUB you want it. I'm like, what does that mean? It's for us by us. What? It's the best thing I ever heard in my life. It's great shit. They reincarnating that shit. Presidents. Yeah. Everybody. I said, yo, man, y 'all got mad clothes? He's like, this is it. We got 10 shirts. This is it right here. I said, y 'all better get some more, because when y 'all be on Video Music Box, it's going to be off the hook.

54:05And so Damon goes, all right. Next day, they were like, we got to get a distribution company. We need more people. And so that's how that company moved forward. You know, I was the first person to sell Fubu in the Bronx. Really? In my clothing store. What was the name of the store, man? What was the name of the store? Halftime. Halftime, right, right. Damon John pulled up in the hoop. It was missing two fucking tires. It was in the fucking big. It had two donuts on the shit. He had the donuts. He tells this story. Yes, sir. He pulls up. Yo, we got a clothing line. I was the first to sell fubu in the Bronx.

54:39And Clue tapes, brother. DJ Clue tapes, mixtapes. Oh, yeah, because that was hard to get. In the Bronx. Both of them. I mean, it's the first ever. And I made them take me to a baseball game. I had a softball game. they would be like, yo, you just jumped in the hoopty. You just had Joe already. And you just, I was like, man, fuck that. He said, you would say what's up to everybody out the hoopty with the donuts. Yo, yo, yo, yo. But shout out to Fubu. I've been around a long time. Fubu, yes. So that was the thing, you know. So now you got, I'm sorry. I remember I saw one fashion show with Tyson Bedford.

55:16Shout out Tyson Bedford. He got the rewind of time. Tyson Bedford was the first one. Three. while you could be 42. While you're 42 when you could be 31. He was Mr. Ralph Lauren. Mr. A-shot. Mr. Ralph Lauren. He was the only black person in the Ralph Lauren ads. You want to know what's crazy is, I went to one of them shows, I don't know which it was, I think of Jacob Javis, and the man came out in like a potato sack and was like hopping on the run. This shit was an exciting time, bro. This, no, I'm telling you, It was an exciting time when they had the clothing brands and all that. Well, you had April Walker.

55:55Yeah. Naughty by Nature. Everybody had a line. Everybody had a line. And it was working. Walker wear, Woo wear. Yeah, all of that. When the Woo did it, they had a store. Naughty by Nature had a store. All naughtied out. Woo was all Woo'd out. It's crazy. Man, that's crazy. Who do you think, who would you say are a couple? I'm not going to put you on the spot like I do Jada. of unsung heroes, like rappers that should have got more recognition than they did. Wow. I think he gets it now. I think that Nori played a good role for the underground with CNN. You know, I mean, clearly I'm a Queens guy, but I love, you know, Mobb Deep.

56:41You know, just the body of work is just, you know, the consistency. Like to me, it's like the locks, Mobb Deep, you know, like blue collar hip hop to me. And I'm not trying to say that that's less than. I'm just saying that's like work. And every time you hear it, you can feel the work and you can hear the work. You can hear the work in Kiss Voice. You know, you can hear the work in styles. You can hear the work in styles. You know, it just goes on forever. And I think I've always been stuck in that lane of that type of music. Like I can tell when it's commercial, like I feel like, you know, okay, they're going for the radio with this one.

57:18but I'm good with the third or fourth cut on the album. I'm good with that right there. You know, I thought you was going to say somebody, I saw you used to play, what was that man's name? What was the guy's name? You played a lot of, you put me on the reggae music. What was my man? Jamalski. Oh, Jamalski. Right.

57:42Yeah, Jamalski. I thought you were going to say La Kim Shabazz. Oh, La Kim Shabazz. Yeah, yeah. out of treasure chest. Yeah, there's a lot of them. I was talking about all these guys you said is rich. All the guys you said is rich. By the way, they underground, but rich. I was waiting for you to say some unsung super. There's so many. I just can't. There's so many of them that over the years we've worked with. So maybe you know the story. We had an episode on where we was talking about Jersey. Yes. Right? So Chill Rob G and Snap. Remember, you played them both. Yeah. They had the same song. I was mad at the snap.

58:17At the same time. How does it happen? I don't know. And I asked you, Reggie. How did that happen? I think that, you know, like back in the days, you would get, they would license your music over to UK or to Germany or to Japan or wherever. So it's a version here. But they license it and put a whole other artist on the record and Snap comes out with this record. Same fucking record. I never understood. They both was hits. Yeah. Three years ago, I meet the guy Turbo. That was the guy who was the rapper on the Snap record. Wow. And I met him in Y.O. It was a B-Boy contest or something. He was in Y.O.?

58:54Yeah. And I went through the thing, and they were like, Turbo's from Snap is here. And I was like, dude, I like that beat, huh? He's looking at me like, you know, don't have no beef with me. I was a long time ago. I don't care. So we start talking, and he was like, yeah, you know, he's like a big dude, too. Oh, no, he was big then, too. He looked like the fuck. Yeah. He was a big dude there. I played Chill Rob G because that was the first one I had. I couldn't do that. And that happens in the music business. But you played the Snap too? Not as much. Not as much. You wasn't feeling it like that.

59:27I just felt like the principal. Howie T just passed away. What kind of fucking legend? First video, one of the first people asked me, what was the first hip hop video he played on video music? And I always say CD3, Get Tough. and Howie T was in that group. I didn't know that. You know the world is rough to get tough. Howie Named was in that group. You know the world is rough to get tough. I didn't know he was in. I ain't got a problem with it. I look beautiful. I'm rewinding up. That leg is getting strong. If I want to get drunk, I drink the Sarisa. My leg is getting strong. You know what? I decided I'm going into the gym.

1:00:04I'm going to start working on my legs. You know what I'm saying? Get him cocked. Getting strong. Getting strong. You hear this guy? My God. But yeah, that was a time where all that money talks, money talks. Right. Yeah, yeah, yeah. And you would play shit. I played a little freestyle, you know, because that was New York. You know, I'm going to play, you know, Sweet Sensation and the Cover Girls and that kind of vibe because I was going to those spots. 1018, the Roxies, they was playing that. You know, you had to play, you know, certain records, like that record Soho, Hot, that record, right? That's the same dude who's producing for Karis One produced that record.

1:00:46Like that dude is like, there wasn't no, no, there was no underground. You know what? I was with Spike in Brooklyn. Yeah. Spike Lee. Yes. Let me not say that lightly. Um, but I'm with Spike Lee and he throws a party in Brooklyn. I go in there and homeboy was in there. The guy who made set it off. Oh, straight. He performed, set it off on the love. Y 'all set it off. I was like, what the fuck? Hold on, hold on, hold on, Joe. So he's part of my video music box experience. And I bought you guys something, so I think it's a good time to bring it, bring it out. The video music box experience is up.

1:01:25There's a party that we do with all different types of artists. So Strafe is one of the main people. On the left side. Fonda Ray. No, you got the suit in there. You're looking over like a fat rat. Fonda Ray living my hood. All over like a fat brass. That's what I'm saying. She live in Ohio. Yeah. No, I got the question. It's called a video music box experience. It's a party from all different generations. So we'll have, last time we had Group Home. Oh, I love them. They was at his birthday party. Right. Stiles. Oh, they was at Stiles? Yeah, they was at Stiles. They was at Stiles' birthday party.

1:02:00Nobody's seen Group Home in years. I love those guys. Stiles' wife, Gung. Lil Dap and Malachi. They came through. Lil Dapp is diddy bopping it. Nah, they shit. That's real hip hop. That was the real hip hop shit right there. Malachi and Dapp. Yeah. I love those guys. The Big Suge. And anything that Primo has something to do with. Shout out to Panji, everybody. Everything Primo has something to do with it was like. Primo said that was one of his favorite albums because he did most of the album. And he felt like that was one of his best works. That group home album. It is. Them beats on this. Timeless, though.

1:02:41Timeless. Disgusting. Yeah, yeah. Anytime you hear about video music boxing, it's a vibe. It's fun. It's for all ages. People sing along. They rap along. They dancing. And I've been seeing them sold out. All the parties you've been throwing is sold out. Crazy. Big up late development, my partner. You know, I work a lot, man. Every time I try to sneak up in there to give you a little fat Joe, I'm watching from like Vegas or LA or some shit like that. I'm like, damn. You always been there though. That gotta be fun. Yeah, yeah, yeah. I'm gonna always be there. Yes, sir. You know what I'm saying? You know, I pulled up in Brooklyn.

1:03:16You know what I'm saying? Right. Coney Island. Remember Coney Island? Shout out to AB. Yeah, Coney Island was sick. Crazy. I like that. I pulled up last week in Brooklyn to the funeral. And I just, I felt like I had to be there. Like I felt like, you know, everybody. So my brother, Ray DeJong. Ray was, you know, you deal with somebody for almost 35 years, me and him doing stuff. Ray's the kind of person who go, you got to get Jadakiss today. He's got to be on the show. And I'm like, and then he was standing in front of me. So you waiting for me to call him right now? Like, do I have to do that right now?

1:03:52You know, like, he'd be pressuring me because he just, Jadakiss loves you, Ralph. And I'm like, yeah, but Jadakiss has a life, Joe, bro. I just can't ask Jadakiss to do something. I can't ask Joe. But he's that guy. Without that energy, there never would have been a DJ Khaled. Wow. Their stories of Khaled climbing over gates for certain artists to get on the songs. Yeah. He made me get Eminem on the Lean Back Remix. Yeah. He was like, you could get the white boy. You could get him. I said, bro, that man is not thinking about me, bro. He was like, get him. Get the white boy. Get the white. He put the battery in my back so much that I threw out the kite.

1:04:30Yo, you think you want to get on this song? Right. And he said, yes. Yeah. I ain't never going to forget Eminem. He broke his promise. Yeah. Because when he got on that song, he said, you got one favorite, Joe? I said, all right, get on the remix, on the Lean Back Remix. Then he got back on my album a couple of years later. So he did two for me. Good. But it's guys like that. So when you got Nas, you got Jay-Z on your documentary, You knew this was my one favor I got to ask for, hugger. Yeah, this is it. Oh, yeah, aces, man. I pulled up. I went to him. I got him in Miami. I pulled up. I was dead.

1:05:10Then what? Callie caught COVID. Callie caught COVID. Nobody wanted to say what it was. No, no, he caught COVID. That shit was like the antichrist. That shit was like the antichrist. You can't tell nobody. We got COVID. He said, this guy, Callie, is in the house all the time. How the hell did he get COVID? Yo, bro. He's in the house all the time. The man Khaled one time. And this is all love. But when it's the COVID, right? I'm one of the only guys. They test everybody. To walk in his house, you got to get tested. The barber was wearing like one of them fucking space suits. Wow. Like this. One day he almost fainted the barber.

1:05:47Nelson the barber did like this. We had to grab him. I was like, yo, this shit was like, it was in Miami, a thousand degrees. And he was cutting this shit outside because he couldn't go in the house. He had a space suit. Right? I'm like, yo, Khaled, man, get a mess of water or something. So when he caught, bro, Khaled was one of the most paranoid guys with COVID in the world. And so I remember when he caught COVID, I'm looking at him, and you know what else Khaled did? Khaled, you know, we all got brothers that we love, but some of them is pretty weird, right? not only did college get COVID, but he made everybody take a COVID test.

1:06:28Not because they could have COVID. He wanted to know where he got COVID from. He wanted to know if I gave him COVID, if this one gave him COVID, the barbacad. He made all of us take it. He made it out of the air. No, no. But he made us go to the real doctor urging Ken get COVID tests because he wanted to know who gave it to him. Did you ever find out? No, but I was talking to him out the window. He was like, he had doctors 24 hours. Like, you know, you got, he's, he's. It was like, look, Calliz, you got to get with Ralph McTain. I was telling him you got to get with him. And he was like, yo, I got COVID.

1:07:05I went to his house. Them nicks, man, they had him like, like when Trump caught COVID, you know how they took him to the special doctor? Right, right, right. That man had doctors in there. Like, it was like, he was a liar. Like, you could tell he was going to be, all right, it's only COVID. Huh? No, no, no. At that time, it was like you caught COVID. You didn't know. People were dying. It was a very, he caught it, like, at the serious time where everybody was dying, this, this, that. It wasn't COVID later. Yeah. You know what I'm saying? It's only serious if something's already wrong. I knew a guy that worked for Nike, man, such a beautiful guy.

1:07:43And he was one of the first guys that caught COVID. He was a beautiful guy. And when he went to the hospital, I think he went in there by himself. You know, your family can't go in there. And they had everybody dead in like the hallways and all that. And I think he died scared to death. He had COVID. Yeah. Facts. No, this is a very serious. Yeah. I'm not being funny. I'm just saying, you know, if they take you in the hospital, if it's funny, I'm going to erase this. No, go ahead, go ahead. Shit. I don't want to be, I don't want this to be funny. Not at all. I'm just saying if they take you in there, you sick, and everybody's dead in the hallways, and we seen it.

1:08:23He had COVID. No, no, you couldn't leave. Once you went in there. I can't. I'm going somewhere. It's mad. That's you. That's you. But people, like, especially the older people. My family dropped me off the block, you know. But the older people thought, you know, they believe in whatever the doctor says. Anybody go in somewhere, I don't care. If you can walk and talk and slide, drag your foot, and you see mad dead body, drag your ass back out the door. Get in the house. Listen to Kiss. There's three uncles in here, Bob. Uncle Luke is Uncle Snoop and is Uncle Ralph. You the uncle. Uncle Red, too.

1:09:02You can't forget about Red. Uncle Red. We can't let poopoo. We can't leave you out, my. Y 'all. You everybody's uncle. you been uncle before you was uncle? How you feel about it? I mean, you look, look, Red is the one who made me Uncle Ralph. He called me Uncle Ralph. So he said, he said, look, go see Ralph because he's going to tell you and give you the plug to the next move that you got to make. So that's what your uncle's supposed to do, hook you up. All right, I got you. Go over here. Go see Joe. Go see Jada. Go see whoever. And they're going to tell you what to do next. I don't know. Go see them.

1:09:39And they're like, when they come, Jada goes, yeah, I got you. Boom. And that was what the uncle thing was, just to pass it on, the information. No blocking, no gate holding. Just come on, man. We all want to win. As long as he's not going to get you in no trouble. That's awesome. Yeah. Listen, man, this is the legendary, I don't know how to explain it to you. If you're from outside of New York City and you don't quite understand, I say, what's the name of the documentary, Ralph? You're watching Video Music Box. It's directed by Nas, and it's on Showtime. You can watch it still now. You can't get a guy like Nas to go direct shit.

1:10:20Nas wanted to do it. I know he did. They wanted to do it. I wanted to do it. Everybody wanted to do it. When you call, you get this. You probably one of the people that can call anybody that get a yes when you get a first ring answer, and you get a yes when you ask for whatever you ask for. Well, how does that fit? Yes, thank you. Calling some of the most sleazest people in the culture. Look, you know, I was on stage with DJ Technician last night. All right, shout out to P-Shack. And I said, and I said, and I said, I said you're laughing from the. Yo, Zach, I need a starting shot. And he just kicked in like that.

1:11:00I was like, ooh, that felt good. Yo, Rob, you know these guys, man. People don't realize you give them a shout out in the run. Like, I tell Rich Playa all the time, whether good or bad, when you get that perfect shout-out, like, you know, to me, you know what Jay-Z said? Yo, OG, I made you hot on New York. This shit took over Frank Sinatra. Exactly. Like, on that big song, yo, OG, I made you hot. Yeah, I'm up in there. Anyway, like, I mean, like, that's a fucking shout-out. Like, you know, shout-outs could change your life. Hey, look, I'm on a, Jay mentioned my name on the album. I'm like this, like, what?

1:11:37I know he didn't just say my name. So, look, I appreciate it. And I get it. Shout outs are important. No, they make you feel good. You invent the shout out. You invent the shout out. What else you invented? Hey, look, I think that for me, it's just appealing to the street. The blue collar guy who goes to work every day. He loves this coach. He loves hip hop. He loves to get fly on the weekends. He pops some bottles and does whatever he does. he works, he does his thing I love them, I love the sisters that love it too so that's what I'm talking about the hip hop game would not be what it is if it wasn't for Ralph McDaniels living legend icon, they gotta think of other words, you know the other day with no disrespect, we did a little trivia and the guy asked us guys call up and answer questions they say yo, Rap City or MTV VR?

1:12:31No. Yeah, they had Rap City or Yo MTV The Basement. We said neither. Video music. Video music. Yeah, that's what the streets, the streets told me that. The streets, oh, they told you? Oh, the streets tapped in immediately. Yo, Joe and Jada just bigged you up. I said, we're legends. You know, look, we were, it had to start somewhere. Like Diddy said in my documentary, it was Moses first. So I'm Moses. now you are brother we love you man and thank you shout out to the wife your daughter your whole entire family I love you guys like I said I am Joey McDaniels for life you stuck with me yo Rob you stuck with me I'm Joey McDaniels big up to your family bro this is the Joe and Jada that ain't this and this ain't that hold on we got a non for profit that we got a shout out of oh the video music watch collection dot org.

1:13:29Support it. Videomusicboxcollection.org. All the people that love hip-hop, the rich people that love hip-hop, and if you got$5 or $10, videomusicboxcollection.org is preserving the culture, archiving it, and making it available so that the next Jadakiss and Joe and Ralph McDaniels can go out and see it. Now, with that being said, that ain't this, this ain't that. It's kissing crack. Make some noise for our Uncle Ralph. Thank you.

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