Rich Paul on LeBron-Jordan, Jay-Z vs. Terror Squad Rucker Blackout Game & Adele

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28:40That's in Arizona, Colorado, Illinois, New Jersey, Ohio, Tennessee, and Virginia. Hello, hello. This is Malcolm Glabal from Smart Talks with IBM. Today we're diving into a fascinating conversation with Stefano Pallard, head of fan development for Scuderia Ferrari HP. Your pronunciation is strongly American. It's more Scuderia Ferrari. I'm still working on rolling my R's. But what I was able to learn from Stefano was the importance of engaging the Tifosi, the Ferrari superfans in the digital age. Ferrari fans and superfans want to be part of something, want to belong to something. So they want to be part of a community, and ultimately they want to be part of a winning team.

29:27You've got Ferrari, which has a long history, design history. And now you're interacting in a kind of digital space. I'm curious how you balance those two traditions. When it comes to fan engagement, It's really digital technology and digital channels are being able to create a deeper connection with our fans. To learn more about how Ferrari and IBM are using technology to build deeper connections with fans, visit ibm.com slash Ferrari. This is Daniel Cormier from The Daniel Cormier Show. This podcast is sponsored by Total Wireless, the official wireless partner of UFC. All UFC fighters know, power doesn't wait in the octagon or outside of it.

30:13You either make the move or you miss the moment. That's why you need a network that's as powerful as you are. With Total Wireless, you get unlimited 5G data keeping you in on all the action. From the walkouts to the knockouts, you'll never miss a moment. That's coverage that you can count on for every single round. So, when the moment happens, you're not catching up, you're already there. Now that, that's a total power move. In the UFC, power isn't given, it's taken. So make your total power move today. Visit TotalWildless.com or stop by your neighborhood Total Wireless store. 5G access requires a 5G-capable device in a 5G service area.

30:46Monthly rates on the Total Base 5G Unlimited plan. For new subscribers, applies only to the monthly rate for your plan. Additional terms apply. See website for details. And now, another appliance triumph from your friends at Grand Appliance. Meet Jan. Her fridge died days before a dinner party, but she didn't panic. I just called my guy at Grand Appliance. He recommended a large capacity GE profile option with fingerprint resistant stainless steel and a convertible middle drawer. I can optimize for meat, beverages, snacks, or wine. Best of all, it was in stock and they delivered next day. Another crisis averted by Grand Appliance.

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31:59I can tell you two biggest mistakes. his business back in the day say Rakim one of the greatest artists in the world he would wait every four years to drop an album somehow when we first started rappers even if they were ready to make an album they would bullshit for two three years and then drop an album that's just the way it was the Lil Wayne and them started dropping and DMX started dropping albums every six months two in one year that's when people knew oh shit we could drop but before then. It was like, hurry up and wait. It was like, you know, and so... You're sitting in your successes when you do that.

32:38I'm trying to tell you. You can't do that. Because when you do that, it becomes settlement. What I'm saying to you is, same thing with bags. Back in the days, I get a million dollars, two million dollars. I live in Miami. I'm like, yo, I'm not going out. I'm not going to work. I'm going to hit the clubs, pop bottles, pop champagne, till the shit look like it's running out, then I go out there and get the bag again. Big mistake. Big mistake. That bag has to be the opposite way. Actually. You actually got to work more, right? So now it's like the horse. Let that go. The horse. Taxes, investment.

33:14The horse just be like, yo, we got to keep working. We got to keep going. I wasn't like that. Nobody was, but you also didn't have the examples. You got to think we come from a totally different environment. You come from a flip environment, not a compounding environment. See, we only thought about the flip. They think about the compounding of it all. It's a totally different mentality. So break down the difference between flip, real quick, flip and compounding. This is a learning show. Yeah, I have$10 I want to make$20. That's flipping. Compounding is I have$10. I'm putting that$10 away. I'm not touching it for the next 10 years.

33:56and that$10 becomes, let's just say for a second,$100 ,000. So if you go$10 ,000 to$20 ,000,$20 ,000 to$40 ,000,$40 ,000 to$80 ,000,$80 ,000 to$160 ,000 versus$10 ,000, work, that's$100 ,000. Now you compound that$100 ,000. How do you do when you got an athlete that you represent that has six babies in one year? Do you have a real conversation with them or you? I have a justification for having that real conversation because I lived it, right? I don't, you know, growing up, you lived it. So that was one of the things that I felt like the industry was missing. These guys, they can't. You're not.

34:40Unrelatable. You can't relate and you really don't care. See, that's the thing that goes over the head of most. But when you have all talent has an ego, we all do, right? But talent, especially high level talent. So if you're feeding that ego with sweets while everything is going good, you miss out on a lot per se. But the vegetables and the nourishment don't sound good at the time where I'm at a highest level. It only sounds great in need. You miss that conversation when it don't matter. I got 20 cars. I got this, that, that. I ain't trying to hear that. That's talent today. But it should be the other way around.

35:30A lot of talent don't value expertise, especially in the sports business, because everyone thinks they can do your job. We work the hardest. It don't matter. I can't write like Jada. I can't write like Joe. I can't perform it. But in sports, because you grow up so close to the player. I'm taking the practice. I'm doing this, doing that. Everyone thinks that they can do the job because the talent is shown and the talent is actually the work. I have one of the biggest problems in the world with a good friend of mine. He was a good friend of mine, but his thing was, you know, he thought he could manage me.

36:11Right? He would tell me, yo, can I have meetings with Jay-Z? This is a street dude that ain't never have a nine to five in his life. But he dead ass was asking me that, yo, let me meet Jay-Z. I got some ideas. Yo, I should manage you. Anybody that wants to work in my crew has a job. Anybody. I employ maybe a hundred people, maybe even more. Any one of my friends that I grew up with that wants a job, able to work, bring something to the table, they have a job. You see him everywhere in the stores, this and that. Now, if I know this guy don't want to work, never had a nine to five in his life, never did nothing successful, but just float around the hood, hustle to hustle to hustle.

36:58He didn't understand, yo, bro, you're not qualified to be my manager and run my career. You just can't do it. He had a problem with it. He kept telling everybody till at the end it was like, you know, we have to fall out, fall out, fall out. because he had to know, like, you're my man. You never had a 9 to 5. But see, I never really had a 9 to 5 either. No, I get that. But we know who's qualified or who's going to work, who's going to put in that work. But here's the thing. I always tell people with your friend, right? If I would have talked to him, I would have said, no, you don't need to meet with Jay-Z.

37:34Go and find a guy with the qualifications that Joe would see to meet with Jay-Z. You still getting the credit. If I bring the guy to you with the qualification and the capabilities, you're going to be like, oh, shit. Now I'm building a little equity in that bank of your trust from a business perspective. You're my friend. I trust you from that perspective. But from a business perspective, it's different. Now you make the left. I only had one friend I ever trusted blindly. Right. Rest in peace, my brother Raul. when I signed my big deal and I negotiated, I had a deal. Right? Young. Big Punk comes out.

38:15He's selling like crazy. Every record label's like, Fat Joe, we need the next Spanish guys. So we sit down and they wouldn't let me go. I was in one of them negotiations where they were like, yo, you can't leave. We're going to work this thing. We're going to pick in this. Kaiser did that to me. You know, fine. that's who did that Kazza did that no it wasn't Kazza it was Craig Calment but the point same family both same family the point I'm saying is we close the deal we jump up and down yo wow we made it we kids we came from street street street to get a legit check like that we felt like we robbed the planet earth we walk out yo part of my management team I got a beating tomorrow at one o 'clock I'll see you tomorrow 1 o 'clock 1 o 'clock come 2 o 'clock come 3 o 'clock come 4 o 'clock come 5 o 'clock come 6 is 7 I get a call yo what's up guard yo Raul we had a meeting 1 o 'clock I got three bitches here nigga I was here I said okay Raul it's not for you it's not for you this is one of my most trusted guys I love to death in my life I had to tell them all frip like yo this ain't for you.

39:36You ain't on point with this. That's KYP. That's what? KYP. What's that? Know your personnel. Know your personnel? Yeah. I mean, I know every rule. I've been doing business for so long. I know every rule. I ain't got to read the 48 laws. I ain't got a KYP. I've been through every scenario and you can fucking address. Oh, that's this. That's that. I don't give a fuck. 100%. I've been through all that shit. You know what I'm saying? And I gave opportunities even when I knew that certain people ain't need opportunities. My thing is - Well, that's survivor's remorse, too. Yes. Part of that is that.

40:15Survivor's remorse. When you try to bring everybody with you, I went through that. You know what I'm saying? It's hard, though. But that thing is hard. I'm blessed because I don't really have that. You don't have many friends like that that you grew up with? I have a ton of friends that I grew up with, but we all was together. We just have a, it's a strange dynamic that I have my friends, they was positioned with me. So we have a different perspective on it. Right. And then there's a pride that comes with it, obviously. You understand that. But I tell them right away, I'm not obligated to do nothing for you, especially now.

40:51You want to know what's crazy is? I've been through so much in my life. Somebody told me the other day. I'm looking at some shit. somebody I know knows the person and he turned around and said yo dude's a bum B-U-M a bum immediately like a fucking flower blooming I said I understood cause I met some bums in my life bums don't wanna work wanna do the falla shit to get it to this this a bum is a bum. I know women. Bums. I'm talking about bums. You know what a bum is? A bum is if you gave them the most money in the world they would have holes in their wall in the mansion. They'll be sliding down the stairs.

41:43They will fuck your shit up. They don't give a fuck. They are going to be bums with any that can hit the lottery and they're going to be bums no matter what the fuck they do. It's sad that I've been dealing with so many different type of people that the minute someone told me somebody I trusted, yo, homie's a bum. I said, okay, I got it. I know what this is. I don't got to deal with him or nothing. I'm watching social media. I was like, nah, that's a bum. He's a bum. When you know him, he's a bum. I'm like, okay. So he's about to cross somebody, about to shit on everything, this, this, this, you know, these guys are, you know, I met people like that, that this There's nothing you can do to change them.

42:29You can give them anything. You can polish them. You can take an up-and-coming rapper, polish them, throw the gear on them, the jewelry, the this, this, this, this, this. A bum is a bum. We not going to throw the flag. What do y 'all do now? Take an up-and-coming rapper and do what? Up-and-coming rapper, throw the jewelry on them, throw it, you know, get them the image, the everything. Your voice, baby. That coffee is like it. The minute... I used to hustle. Now all I do is relax. I was a fan of the Jackson 5. But listen, I used to hustle. And I was second in command without going in further, right?

43:10And I did good. And I used to hear these guys in my face all the time. I thank you for not killing me for my slot. That's one thing I learned later. I said, man, you was something else, but they didn't kill you in the fucking staircase. it should have killed me a couple of times because I was in the way right but I would hear them say all the time yo fuck Joe you know why is Joe running the show this this this we all equal we all grew up together as kids like Cinderella I leave the drug game alone but we was making tons of money to rap did Apollo get a deal I'm gone we had a run you hear me everybody bends out B-M-Out, this and that.

43:54They took over less than three to six months. They was bums back on the block. Bums. Like they had a gold mine. All you got to do is open a shop and you caked up. They found a way to bum it out. And all these years I'm working with these guys, I keep hearing them say, yo, why Joe's second? Why Joe this, this, this? They couldn't do nothing with it. you know so it's certain people you know it's like the horse you lead him the water and the motherfucker you know if they not gonna drink it's over shoot him in the head how do you deal with like you know it's a very hard job like how do you deal when you know uh yo bro I done dealt with athletes I done dealt with athletes that you know you know your mom's just getting take advantage of if you see how they're with the young dude and you caked up and your mom's like I done they don't got nothing to do with him yeah but you still gotta deal like what do you do man what do you do when you tell a guy like do you tell a guy like yo tell your mom to get rid of her boyfriend no that's not my place I don't really get into that but I thought you was gonna ask me a different question I thought you were gonna ask me what do you do when a guy gets to like the NBA, but don't really take advantage of it or not really, you know, they're satisfied.

45:27No, I was not talking about that. I was talking about when you see one of your, your athletes just getting taken advantage of. Well, it depends. I don't. Family stuff. You don't get involved. Nah, it's not my place, man. I seen that shit so much where I was just like, but you know me, I'm dumb like that. Yeah. If I got an artist and I really love you and all that, I'm going to sit you down and tell you, yo, and I'm discovering a lot of artists. I could break that down to you. And I would tell them, like, yo, you fucking up with you this and this. Well, no, that's different. We're going to take you out of here.

46:00That's three different things. Okay. There's a difference between keeping it very authentic and honest with someone you represent and getting in the middle of something that has to do with them and their wife or whatever. Those are separate dates. Yeah, you can't do that. I lost every time. Of course, that's why you don't do it. Every time I ever try to tell my friend, yo, I seen your wife. Let's stay out of that area. Yeah, yeah, you can't. Every time. Let me tell you guys, if you want your friend and you see his wife doing something you don't really like, stay out of that area. Unfortunately, you got to stay out of that area because they're going to make up.

46:41You're going to be in the middle of the game. And now you're the bad. It happened to me. Legendary. At first, I thought it was keeping it real. I bring the dude to his wife. Like, yo, look. What's going on? This next thing I know, I'm not his man no more like that. He back with his wife. I give up on that. I did learn, though, the 10 days I spent in college. I learned that one of the 10 days I had in college. I saw my friend. he was playing ball in a junior a juco I got the flip joint I'm in the studio center like mmm I didn't give him the whole but I'm just like enough you might need to check home just you know the next day I'm back in the studio I get the Egg McMuffin joint every morning here they come I'm like oh are you so my man yeah yeah yeah I like so I so from there But also, I learned that from my uncles and aunts.

47:39You just learn so much. I just don't. Stay honest. Yeah. That stuff you can't. But I was in trouble because I used to really lead with my heart. Yeah. I would sit down and tell somebody, yo, you should watch this and this and that. And they would take it wrong or maybe like I'm too strong or whatever. But I'm like, you know, the way I look at it, you're dealing with a different. Yeah. You're dealing with athletes. they know when they 10 years old they go into the league if they stay straight we dealing with dysfunctional motherfucking rappers all type of shit they ain't got no father they whole life and I Joseph Cartagena give them the opportunity it's my choice if I like two time a felon or not to make him a rapper use all my juice to give him the beats to produce this to ask Jadakiss to rap on his record to this and this and that to now they're millionaires, right?

48:37You gave them that. That was the opportunity they was looking for, you know? And then so sometimes you want to give them some advice when you see them headed straight for a crash. You be like, yo, you know, you're going to fuck this up. You know, that's how I deal with it on another level. But, you know, most people ain't never really understand what I was trying to tell them until years later where I had conversations with them. It was like, yo, I wish I shouldn't listen to you. A lot of people, I wish I would have listened to. And you said it earlier. You know, you young, right? So you want to know what's up with rap today?

49:15I don't understand it today. I'm not just... You ain't honest. I can't even... But what I'm trying to tell you is about somebody telling me, yo, why you don't talk to them young boys, Joe? You the OG talk to them. They don't want to listen. They don't want to hear me. You got a young boy, the survival rate, fuck a survival rate, the getting on rate and rapping, being successful. It's a lot of guys. Every time I see somebody die on the news that they say rapper, Kupala Papi, we never heard of this person. What makes him a rapper? That's the easiest thing. Yeah, but what qualifies him, Jada? I'm looking at the news.

49:53She's an aspiring rapper. Bitch ain't got a demo. Yo. Snow. I'm keeping it a buck, right? So I turn around, let alone a survival rape. I've been telling people this all the time, and this is why people, they get mad at me sometimes, because I got to tell you the truth. You think because you black or brown, you got to either hoop or you got to rap. And that's it. It's in your mind. You're doing one or the other, right? And so they come and they go, yo, you know, I'm a rapper, but just somebody coming to you. It's three people coming to your show. Is anybody downloading your raps? Is anybody? So you're not really, this is not really a professional, a professional.

50:36The easiest thing for the news to say. Yeah, but you got 1 % that makes it in rap. I understand that. Our business is a lot different. What's similar to that is there's times like rankings in our business. So you can be ranked number one. Let me finish this story because I'm going to forget. You know I get the Alzheimer's and all that. But listen to what I'm saying. How can I talk to a young kid that I know is the exception? He's beyond the 1%. He's less than the 1 % and he became successful. How can I sit and tell that 19-year-old kid that made$20 million and got his whole crew around him and all that, yo, this ain't there.

51:16You got to get focused. He don't want to hear that shit from me. He straight up like, you can't. I don't know the answer to that, Joe. Yeah, you can't tell them anything. Not today. You got a lot of dumb athletes, too. It's a lot of dumb athletes. Switch. No, I'm telling you the truth. These motherfuckers are dumb. I used to coach at the Wucca. Oh, my God. Listen. Oh, my God. Listen. By the way, just so you know, I was there. Blackout. We flew in. I was going to drop 50 on your team. Ooh. 50. We at Allen. I talked about it. We had Allen Iverson. We had Carmelo Anthony. We had Stephon Mulberry.

52:00We had everybody. So they all would have been dropping 50. You were going to lose that day. If you ask Shaquille O 'Neal, you win. If you just got LeBron straight out of high school, you're not winning that game, bro. We had the biggest in the game there, too. We had Carmelo right after the championship. We had Stephon Mulberry, highest paid player in the league at that time. We had Allen Iverson. We had Mike Bibby. How more you want? You want Zach Randolph? You want Jermaine O 'Neal? You want, like, who the fuck we didn't have? Oh, no, brother. You didn't have... That was a young brawn. That was a prince.

52:36He wasn't the king yet. By the way, when that blackout hit, Joe, there was nobody on the planet madder than I was. I wasn't even thinking about the blackout. I wanted to be in that atmosphere. That shit was going to be crazy. That was a game that never happened. I was also in the radio station. Talk about it. People forget that. It was great. It was great. I loved every bit of it. I loved every bit of it. What's that story you told me? Oval was in the air going to Paris, by the way. No, he wasn't. He was there for the blackout. He was in the race. No, no, no. He was there. He left that night. Kool and Dre pulled up.

53:17Kool and Dre. All right, listen. Kool and Dre pulled up. and they saw Jay-Z in the back. He was out there. Then it was the blackout. He left when they were scheduled for two days later. That's when I believe you guys were in here. The day of the game, the makeup game, I did not see no players coming out of it. We left the next day. After all of that hype, it was old. We left the next day. The hype of the first game with the blackout was never going to be the end. We left the next day. Just, they were acting like they were here. They went to the radio. They were talking. No, we was here. What do you mean?

53:50No, no, no, no, no. For the next game. Oh, no. They schedule him. When I come, I walk. Okay, by the way, I walk in with my players. They seen them out there. There's pictures of all my players out there. These guys never came. We was back in. We was back in. They were gone. Everybody was back in camp and all that. Everybody. I was there. We won by profit. Nobody came. What do you want me to do? You got Shaquille O 'Neal, you win. You don't, it was a game. I think we did. I'm talking about AI. I'm talking about Mike Bibby when he's at All-Star at that time. I'm talking about Stephon Mulberry. Sebastian Telfair, we already know he wasn't going...

54:29He ain't had nothing for Stephon. Yo, you crazy, man. This was a good game. It was going to be a good game. Thank God it didn't happen because I wouldn't be sitting in Rock Nation getting money with these people. That thing was a disaster waiting to happen. That was one step kaboom. Junior Mafia clears the room. That shit was a... That was a terrible thing. After that radio, that shit had me. Oh, man. It went from Fat Joe to basketball to Fat Joe Army fatigue. It was like, oh, no, these guys talking great. You know, one time people, you know, now comments and all that. One time people were very selective with how they talked about Fat Joe out there.

55:10Very, it was a different time.

55:20Hello, hello, this is Malcolm Glaibble from Smart Talks with IBM. Today we're diving into a fascinating conversation with Stefano Pallard, head of fan development for Scuderia Ferrari HP. Your pronunciation is strongly American. It's more Scuderia Ferrari. I'm still working on rolling my R's. But what I was able to learn from Stefano was the importance of engaging the Tifosi, the Ferrari superfans in the digital age. Ferrari fans and super fans want to be part of something, want to belong to something. So they want to be part of a community and ultimately they want to be part of a winning team.

55:58You've got Ferrari, which has a long history, design history. And now you're interacting in a kind of digital space. I'm curious how you balance those two traditions. When it comes to fan engagement, it's really digital technology and digital channels are being able to create a deeper connection with our fans. To learn more about how Ferrari and IBM are using technology to build deeper connections with fans, visit ibm.com slash Ferrari. This is Daniel Cormier from The Daniel Cormier Show. This podcast is sponsored by Total Wireless, the official wireless partner of UFC. All UFC fighters know, power doesn't wait in the octagon or outside of it.

56:43You either make the move or you miss the moment. That's why you need a network that's as powerful as you are. With Total Wireless, you get unlimited 5G data keeping you in on all the action. From the walkouts to the knockouts, you'll never miss a moment. That's coverage that you can count on for every single round. So, when the moment happens, you're not catching up, you're already there. Now that, that's a total power move. In the UFC, power isn't given, it's taken. So make your total power move today. Visit TotalWilders.com or stop by your neighborhood Total Wireless store. 5G access requires a 5G-capable device in a 5G service area.

57:17Monthly rates on the TotalBase 5G Unlimited plan. For new subscribers, applies only to the monthly rate for your plan. Additional terms apply. See website for details. And now, another appliance triumph from your friends at Grand Appliance. Meet Chad. With the laundry piled high, Chad's washer died days before a two-week vacation with his family of five. But Chad didn't panic. I just called Grand Appliance. They recommended a large-capacity Samsung option with a super-speed wash mode that washed everything in no time. Best of all, it was in stock, and they delivered it next day. Another crisis averted by Grand Appliance.

57:54Shop grandappliance.com to learn more. Now streaming on Paramount +, from executive producer Lena Waithe, The acclaimed series, The Shy, reaches its final chapter. For seven seasons, we've lived these stories, walked these streets, become part of this community. Now it all leads to this. Friendships will be tested, families will evolve, and secrets refuse to stay buried. As the past catches up and the future comes into focus, one truth remains. The Shy is more than a series. It's a legacy. Don't miss the final season of The Shy. Now streaming on the Paramount Plus Premium Plan.

58:34Can we do toast for the sneaker and Rich Paul just blessing us with his presence? The new show, what's it called? Game Over. Game Over. You know what that means. I like Max Kellerman. One of the best in the game. Game Over in his Game Over. You can open it. I'm going to give you one more thing. Cancun, 2004. Talk your shit, Rich Paul. Tell him who was there. Just paint the picture. What S &S did for Lean Back, you've never seen it. How many times a man played that shit out there? A hundred times in a row. BMF was out there. A hundred times in a row. Everybody who mattered was out there in that Cancun.

59:19It was the illest party of Memorial Weekend. In both. From City to Daddy-O's. City, there's only two clubs. Yeah. So we're going across the street there. but SNS by the way one of the best it was he's one of the greatest he's you know we still employ SNS we still give him shows all the time we anybody kept a lawyer with us anybody who didn't take the bag at that blackout time they still my brothers and we still take care of them now nobody took the bag yeah they had a lot of bags out there they tried to hire they took my man John Strick that's my player Strick Strick was my player Strick they took Strick Trick was that dude.

1:00:01Trick was a guy. They flipped him. They tried to flip Kareem. Kareem, they left him a bag. Kareem Reed? Kareem Reed. Yeah. And he was my main. If we know Kareem Reed, I have no championships. Speaking of trolling, where's my... Well, I can't even... I don't even want him now. But 20 years ago, I got you rich on the... Joe, I need those joints. We had them on. I got you rich. Never, never. You got to remind me. No sneakers. he holds crazy don't send me the plastic TS joint that you give to the kids let me tell you something thank you for the sneakers thank you for the sneakers you gave us in the new show game over we know it's going to be highly successful you know what I'm saying we know it's going to be highly yo you a funny dude you know I'm with you in the champions let's take the sip let me tell you about Rich Sport we in the Knicks is in the championship game.

1:00:59One of your players lost. Who they was playing for? Boston or something like that? Last year. Or the year before. Sixers. That was the Sixers. So they go. Maxie. Yeah. So I'm on the court, which ball comes on. Yo, crack, what's up? This, this, that. He said, yo, my player. I said, them guys got packed up. They gotta go. Next morning, I fly to LA. I got a meeting at the polo lounge. And I'm up in there. I'm talking about 9 in the morning. I'm eating at the Porto Louse and I look to the right and Rich Paul's at the next table. Hey, Joe. How you doing? Like, yo, Rich Paul? That day you learn Fat Joe's.

1:01:42He's everywhere. That guy across the country. I knew that already. Nah, man. I looked to the side. I said, God damn, that guy out here 9 in the morning. Like, what? We was on the same flight or some shit? That shit crazy. Brian from Akron. You from Cleveland? I'm from Cleveland, yeah. How important is it to give back? Two ways to give back. In ways that's helpful and ways that's impactful. Passing out turkeys and things like that, that's helpful. The impactfulness is being able to create things that provide opportunities. You also give back through education too. I think when people say give back, it's like oh, you didn't give me nothing to go in my pocket.

1:02:21Not a fiscal thing. Education is incredible. What y 'all did out there with that school is amazing. So for me, my give back is I give back in a number of ways. And I don't want nothing from it. I do a lot of things that I don't want no pub from it. Sometimes I do things that people don't even know. I've done things people don't even know came from me. But it's very important, though, because I was one of those kids that the community raised. And I was one of those kids that y 'all came to the malls. What was that called? The strip club? The strip club raised? Yeah, you were like, y 'all can't fly.

1:02:58It was on Cleaner States Camp. Community Strip Club. Y 'all had a show. I was there. It was on Cleaner States. I forgot where it was. But anyway. I'll tell you one thing, right? I'll tell you, my father from Cuba, rest in peace. No, my father never gave me a compliment in my life. Okay? He never said great song, even though he was Cuban. Thank you for buying me my home 20 years ago, whatever. It's nothing. and I paid their bills for 30 years. The only time he ever gave me a compliment was when he seen me in the middle of the street giving out turkeys and feeding the people. He said, that makes me proud.

1:03:37I'm proud of you, son, for looking out for the people. And so there's many ways you're correct. There's many ways. There's ways to inspire. You know, we got stores. Our stores, two or three stores. I saw that with your dad. Yeah, we got two stores with single-parent moms are the managers. One of them just bought a first home ever. There's so many different ways of giving back and impacting the community. You just got to do it. And the problem I got is the people that don't give back complaining about somebody giving back. So it's never enough. It's never how you do it. So you got, we got, we got a best friend, grumpy Jim Jones, right?

1:04:23But now Jim Jones gives back. Okay. Jim Jones don't give back because right now I see him give back all the time in the community, whether it's clothes, whether it's coats, whether it's turkeys, whether it's this. He's front line with the giving back. I don't know what happened, but I could tell the lady skipped the line three times. I'm out there. I'm outside. Like, I'm there. I'm on the line. I see the six family members. I know them all. They all waiting for the turkey with the grocery. The six. The daughter, the son, the this. At some point, you could say, yo, you know, some people. You only got one of them.

1:05:03You took six turkeys. And the voucher for the food. I know. I just choose to mind my business. You know, Jim out there, he get a little mad. The lady skipped three times. I didn't see that. Make him look like, yeah, it's all over social media, and make him look like he a bad guy because he loses patience. But anybody who from the hood hood know they trying to skip the line. You know? And so I look at the comments and everybody reposts. They talk bad about somebody, but you ain't giving that. You ain't changed them people's lives by giving them a meal on Thanksgiving. That's why you got to go back to being unbothered, y 'all.

1:05:41You can't worry about what somebody talking about on social media. Show them the hood. Show them the show. Yeah. That's what, you know, can't worry about that yeah I do and I want to smoke whatever but you can't I want every audio video you know we putting our foot in your ass even when we don't yeah but here's what I tell you legendary shit right now let me tell you you better study this podcast cause we are changing the whole DNA this is entertainment this is like coming home to watch Martin a fucking Cosby show it's just it ain't the no for sure We didn't look one time. So, Mr. Paul, when you graduated high school, that shit dinosaur.

1:06:22By the way, I told my team, they gave me this thing in the car. It's like, oh, you know, here's the talking points. And I was like, these guys aren't following that. I can guarantee you they're not doing that. We shooting this shit from the hip. I told them that exact thing. Ask about life. Talk about the snake. But, you know, my team is, they ultra prepared, which I'm thankful for. But I thought about it. I'm like, it's Joe and Jager. They're not following that. They don't look like our guys. They don't look like our guys. Our guys look like they know what's the bubonic, chronic. They know this, this, this.

1:07:03Nah, nah. You motherfucking. Let me tell you something. I wrote them with that, Joe. Your guys, they all got the lines. We have a great staff. Yo, listen. Listen. Our staff is great. Let me tell you something. We have a great staff. Ain't none of them got the lines like him. You see them shits? He got a bad Jalen Rose with that shit. He got this shit. I got two women here for me. Yeah, yeah, they on point. Yo, listen, let me tell you something. Yo, we're Sporeboy. You's the Spore of God, man. Let me tell you something. But this is not Dinosaur. Nah. And I, lately, because I'm in the game, every now and then I lurk.

1:07:39And I look at a little something and I say, damn, they everything we not. I'm just keeping it a buck. I want everybody to get a dollar. But they ain't us. We entertaining. We dropping knowledge. Who closest to you? Huh? Who do you think? Closest to us? Yeah. Don't get, he's about to tell you something crazy. Don't lose. They not us. You want to know why? Because we're Chuck and Shaq. We got the chips, brother. Kenny. You got the Kenny leg. I got the Kenny leg? Yeah. I got the Kenny Smith. I'm more like Kenny, huh? Yo, this dude. We chugging Kenny. Yeah, you know what? Your man here. Your trainer here.

1:08:21Yo, you got to show me how to straighten the leg out, man. I can't take this shit no more. I'm a man giant. I'm an outcatching nightmare. Oh, he wears new balance. Is there a way? Hold up, hold up. Is there a way your man to train him? Nothing else. Yo, kiss. You can't give him anything. Giant bar pretenders. Is there a way for me to straighten out my leg, like, legally? or is it like an operation? He don't know about fucking bones. He know the human body. He's a number one trainer. He don't know about bones and legs. He can't wait for me to straighten how my sister I'm fucked up a lot. He can't fix your leg.

1:08:59He can fix your chest and shoulders and all that. But that'll give you the look off. Your leg is straight, right? There's a way to do it, right? Joe. Joe. My son sent me some shit of operation for my leg. He got them fucked up out there. They think of my leg, yo. Lloyd's in London. No. Up NYC, we got these, these are snow shits. This is like having a heater on. These are snow skin. Those are fire. I got something in NYC. You know what I mean? Hopefully I'll get the top of my head. You get the right shit. What is storage? I gotta go back. Storage uptown. The Bronx, Harlem, Washington Ice, they gave him a 12 and a 10 and a half Timbo.

1:09:41He came up and he was like yo, you know our sales dropped after that. Yo, Kiss, yo, Kiss, your word is gold in the hood. Our sales dropped after that. Ladies and gentlemen, I went back, they took care of me. They had a crispy box for me and they gave me the right size. Make sure you shop it up, man. Your word is gold. Let me ask you something. Right now, Kiss is dressing his age. And to me, he's fly. You know, now a lot of they call us tweenagers and shit like that. No, they call you. They talking about if you got a quarter zipper or something, you an old man on. Now the quarter zippers. I just copped a$4 ,000 quarter zipper shirt.

1:10:31Right, quarter zips is in. No, the quarter zippers is in. a$4 ,000 quarter zipper. He's looking right at the post and not reading it. Nah, the quarter zippers is in. The quarter zippers is in now. They say there's stuff. The quarter zippers is in now. They trying to fucking disrespect Air Force One. They say it's granddad's shoes. Yeah, I ain't worried. Yeah, that can't be. Oh, you with New Balance. Yeah, you like a Don King. You like a Don King. Don King come in the ring with a Mexican and Puerto Rican flag. Whoever won, that's the shit he walking on the way up. Joe, when you put... That motherfucker like that.

1:11:05He came with the wind and he left with the wind. Let's Ciccone. Let's Ciccone. Nah. That nigga be like, Ciccone. Nah. Nah. That's not going to happen, Joe. It's just sulking. When you put these on. Oh, I know it's got to work. Yo, Rich Paul, you a spoon, motherfucker. Watch how you. Yo. Joe, when you put the layout, put them joints up there. Oh, no. We going to do it. By the way, you had to get a whole new. You got to come. Everything. I brought a class. Don't do that. and I brought a classic out. Who don't do that? You don't do that. I believe it. I'm waiting for him to buy me a Daytona. I believe it.

1:11:41Hopefully this Christmas. No. Hopefully my business partner. No, no, no. I'm not doing that. Hopefully my business partner get me a Daytona for Christmas. I got a gift for you, by the way. I got a gift coming for you, by the way. Oh, you get a Daytona? Get the Le Mans for Christmas. I never said nothing about no Daytona, no. I don't know if that nigga's here. It might be a fucking lettuce wrap because he's so vegetarian-ish. It might be a lettuce wrap. This shit might be nobody. You eat shit. I got a gift for you, though. That's no bullshit. I got a nice, thoughtful gift for you that you're going to truly enjoy.

1:12:14My brother. What's a watch? Who wants an extra watch? But, oh, your wrist ball. This ain't that. That ain't this. It's cracking. This got to make some noise for Rick.

1:12:30Yes, sir, Ski.

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