Ronnie Fieg talks Kith’s GLOBAL expansion, becoming Knicks creative director & BLESSES Joe & Jada with custom kicks (w/ Shawn “Pecas” Costner)

27:53In Indiana, if you or somebody you know has a gambling problem, wants help, call 1-800-9-WITH-IT. In Arizona, Ohio, Virginia, call 1-800-MY-RESET. Gambling problem? Call 1-800-GAMBLER.

28:18I know I was going to tell some stories. I knew that. We all knew that. Okay, all right. So listen. We didn't know it was going to land. With me, no. But with me telling these stories, I knew a lot of these stories sound outrageous. And if you ain't there, you don't believe it. I got a phone call while they started calling me the cap king. I'm a liar. They making memes. And your man back, I set me up and said, hey, you're doing what you got to do. Oh, shit. That's the witness mentality. He knew what I was doing. I was turning the bitch up. Touching the throat. Oh, y 'all don't like Lizzy? Lizzy's on the rocks, nigga.

29:15Let's go. On the rocks. That's new. Lizzy's on the rocks. It's crazy. He's so full of shit. Lizzy's on the rocks. He's the only guy in America. He even bullshit. Yo, you got to bullshit to get your artist record on radio. I'm trying to tell you. He knew what I was doing. He called me and said, you doing what you got to do. Keep going, baby. You're on fire, baby. He understood what was going on. We had to, you know, reiterate that. You should have warned me then. Listen to me. I had to warn myself. And I'm going to tell you how. This is the truth. About 10 years ago, we were in City Island at a restaurant, one of Jimmy's outdoor restaurants.

29:52And there's a group of guys that Joe grew up with. I don't know if I can say their name, but they all, because they didn't rat on each other, they didn't go to jail for a long time. And the head guy is a friend of ours. So Joe's out there doing him, just like he's here. We're outside. He's doing his shit on the table. So I asked the main guy, yo, tell me the truth, man. When he was younger, was he doing all that shit? And he looks me in my eyes, and he goes, Becca, he's not lying. Did he exaggerate a little bit as time went on? But he said the fucking guy don't lie. And this guy was a top guy that 30 of his friends.

30:23Top guy's kingpin. Kingpin. That didn't go to jail because nobody ratted. I get uncomfortable when they start telling the stories. That's the truth. from building. Joe used to, nah, nah, nah, not me. Yo, you remember the time? Please!

30:44Let's stop. Yo, but you knew what time it was. You hit me up a cent, but let me ask you something. There's a lot of women in here behind the scenes. I don't want to say it, but there was all type of shit you had to do to get records played, right? It was like horny program directors. They want to go to the strip club, right? No bueno? Yeah, that was part of the thing, man. Every head record. But you know if you got a horny program director, you got to take to the strip club and get them a dance, huh? All of that. You have to bring the DJs and get them. Let me tell you how good we were. we took programmers not only to magic city in Atlanta and ran that bitch upside down we took the CFO of our company to the strip club so he saw when we brought back the receipts what was going on oh my god you took a corporate motherfucker up in there his name is Joe Marino he had the best time of his life I'm going to tell the names let me tell you something I haven't been outside I've been since COVID I've been home you see me doing my graffiti you pull up on me to do my I swear to God I've been out there Terrell was in Atlanta the other day and he showed me a video of chicks on top I forgot they do that they on top of the ceiling shaking their ass back flipping I'm like what the fuck is that well they still do that he said yo this shit was crazy I said yo what the fuck this magic city and certain people have back entrances.

32:25Like, you go up to your own. Young Jeezy really had Magic City on Smash. BMF and Young... Yeah, they like, when I do that era, like, I've never seen people hold, like, 100 ,000 ones, like, big phones. Like, rapping, celebrating, like, walking around up and down. It's crazy. I wish me and Ronnie hung out a lot more back then. Let me tell you something, Ronnie. Them guys, one day, they threw a birthday party. I think it was Meets' birthday party. nigga, they hung tigers from the ceiling. Tigers. In a cage with the tigers. Like, the shit they were doing. Let me tell you, I tell them, and there's no disrespect, I do not believe Big Meech ever snitched in my life.

33:07I do not believe it. But when I tell you I thought they was the feds, man, they was doing shit. Nobody, they pulling up on Monday, all black cars. Phantoms, Rolls Royce, Drop Top, Porsches, this, this, that. Then they come in on Tuesday, all sky blue cars, Porsches, Lamborghinis, trucks, this, this, that, Cullinants. On Wednesday, Money Green Whips. I'm like, yo, are these guys the feds? Are they trying? You go to Atlanta, world of BMF, big-ass fucking, you was all in that shit. I was in it. I was in it because I think the craziest Big Meets thing was when we had finally gotten Young Jeezy's record on Hot 1079 Atlanta.

33:53I don't know if you remember, Hot 1079 was a programmer by the name Jerry Smoking Beat. He was the coolest guy. He was the man. Was that the guy you was conning with the Yankee? No, that's the other guy. With the autographed Derek Jeter jersey. Yeah, this nigga's so full of shit. The guy was a Yankee fan, Ronnie. And the motherfucker, you go in the office, you be like, your guy Beck has just gotten Derek Jeter's just a motherfucking Beck. I said, I know some Yankees, too. You had a fake joint on the wall, man. You had a fake joint. I called OG Juan. Yo, call Derek. We get him on the three-way.

34:27We got him to autograph joint next week. That's all you got to do to change people's lives, man. You change a lot of people's lives. So what happened with the BMF when you got him added to the first song? I think like a month before, when they first did Young Jeezy before he signed a Def Jam, they put a helicopter over the 107.9 Summer Jam and dropped like a million dollars cash. They did do that? Yeah, they did that. Yeah, man. Yes! They put a BMF helicopter over the Atlanta Summer Jam and dropped the M6. Stop! What they call it? What's it called? Hot 97? The birthday bash. Birthday bash. They did that.

35:02Damn. And because Young Jeezy was affiliated or signed to the board, they said, yo, we couldn't do that. So we had to go back in, redo his record, reintroduce him, and then we got his record cracking. But then that's when BMF was in Miami. And your man Meach came up to me, said, how much you make? I said, I don't know, probably at that time, like maybe$150,$200 a year. He go, that's it? I said, well, you know, I'm a radio promo guy. He said, I got that in my pocket. So he pulls it out and he goes, yo, I need you to get my guy's record on the radio. yo, what's the other guy? Blue DaVinci. Yeah.

35:39But then I was like, yo, bro, I can't take that. I said, I'm contractually buying the Def Jam. I don't want to get caught up in that. You know what I'm saying? But in my mind, I knew golf would be something go bad. So I'm going back to get that 200. Yo, yo, listen. I ain't on that list. I never said, God damn. He said I got that in my pocket, though? You know, I started, yo, Ronnie, I started in the streets so I understood the law and Rico and all that. They kept calling me Cali and all. I was like, yo, these guys, the BMF want to give you a whole lot of cash for you to do. I was like, nah, I'm okay guys.

36:12They was like, yo, but they got it by the mountains and they want to lean back's number one. They trying to get the feature for the stupid bag. I'm like, yo, I can't do it. The number kept going up. And they were relentless. I thought they was going to jail or they was the feds or something. Look, there's a girl and I might be talking too much, but in every hood or state or whatever, there's a girl that's like Ginger from Casino. She was just born beautiful in Miami. They knew Trina was going to be the one from high school. I was in jail in Miami. They were telling me in high school, the NFL niggas was pulling up like, can I holler at Trina?

36:52They heard about him. Right? So there's girls like that everywhere. There's a girl I knew and she used to fuck with every kingpin you ever thought of in the history of men. You come in New York and you just mentioned the name. She had them lined up. She said she met them and they knew who she was because she's such a legend. And she said she went in the house and seen so much money in Atlanta that she ran to the airport and got the fuck out of there. She got scared. The girl who dates, her job is to date every kingpin ever lived in the history of mankind. Walked in the crib and seen so much money is she got scared and ran to the airport.

37:33How did she get that job? Don't fuck. She's a bad bitch. What you want me to tell you? You know these girls. I don't know. Oh, you don't? I don't know either. There's a girl in every state. There's a girl in every state. Look, they accused that one girl getting a homeboy to cartel nigga murder. What's the men show? Some bad bitches that dates niggas like that and they followed her and lined them up. This is what, you know, historically we have always had this in the hood. I'm just telling you about the girl that, you know, everyone heard. Oh, boy George, they're throwing the name. She ran the fuck out that crib.

38:15It was so much money in there. She was like, yo, let me just show you one of the cribs. It was mounting shit to the moon. She was like, oh no. They're making a special gel for these guys. I'm out of here. Bitch, we're out of there. And that's her specialty. It's getting money. They're staying there. Now, these guys, what? Her specialty was staying there, but she got out of there because she was scared. But you was all in there, right? You told me one day you went to sleep in the house and it was just machine guns and everything. No, no, so me and Ashana, one year, Ashana, who I worked closely with.

38:48Ashana, Ashana. Ashana, it's my girl. Ashana Ayer, she's a marketing genius. So we have to fly at LA. We was like, yo, you got to get on the plane and you got to go to Atlanta. Young Jeezy's going to meet with him to go over his project. So we get there, about 30 cars pick us up. Everybody's driving their own car, 30 black cars, Corvettes, Beamers, Benzes, everything. They pick us up at the airport. So then we go to a very affluent part of Georgia, whatever's like the suburbs. So there's like four or five big houses in a cul-de-sac. One of the guys played for the Atlanta Hawks. One was a surgeon and the other one was Young Jeezy's house.

39:23had to be like 25 ,000 square feet in the closet. We get in there, there's no furniture. When I tell you there's not a piece of furniture in this whole luxury house whatsoever. There's mattresses all over the place. No mattress covers or nothing. And AR-15s, machine guns, shotguns all lead up in the corner of every room in the joint. So we're like, damn, we in the right grip? There's two heavy set, beautiful black women, maybe about 400 pounds each. All heavy set, big girls. That's a little bit more than heavy, Sheldon. Come on, man. When I tell you... Was they wearing a fishnet? Yeah. No, they were cooking the best soul food we ever had in our life.

40:07Oh, man. Hands down. Like, they were there to cook for us. Shana's crying like she wants to go home. She's like, do you see all the guns around the house? There's, like, there's no furniture. And beds all over the place. I said, yeah, this is where we at. A hour later, young Jeezy comes down. We don't understand a word he's saying because he was speaking so heavy, like, with a southern accent. But that's where Ashana and I saw him. He had a black shirt. He had the longest, biggest diamond chain I had ever seen with the snowman shit. I think the piece total was 167 caps. And then the diamond chain was how many of the caps.

40:43That's how Ashana got EF to make the snowman tee was all for that piece. Before the labs. Oh, there was no labs. There were different labs to get those done. I'm from the era of we won't wear labs. Nobody I got in my family is rocking labs. You can't even talk about labs. Yeah, we don't. We can't do that, Ronnie. Not us. Not me. I'm just saying. No, I'm just saying, Ronnie, you just built the facility, man. Tell us about the place you built. I said, my guy James over there, he said, man, this place is so beautiful. The new one you built, it's like a members club. It's called Keith Ivy. It's a health and wellness spa, paddle courts, gym.

41:30And then there's this beautiful dining room. So it's like the future. There's a lot of memberships, a lot of membership clubs that opened up in New York, but a lot of them are competing against each other, doing the same things. it's just basically like a restaurant that kind of turns into like a supper club turns into like kind of like a night out type of thing but I wanted to take a different approach as I'm getting older and I'm looking at what people are going to eventually do in the next 3 to 5 years I think health and wellness is like you see Kiss doing pull-ups and shit inspiring me to be fit you know what I mean?

42:07my man is looking crazy and my point is that's where I think it's going. So I wanted to bring Erwan, which is my favorite juice bar out of LA and everybody's favorite juice bar out of LA. I wanted to bring them to New York and Giorgio Armani before he passed. I showed him the project and he loved it and he wanted to be a part of it. It's actually a Giorgio Armani spa in the space. And I have an Erwan juice bar and then the paddle courts. I do some creative work for Wilson for a long time. Wilson to basketball. And tennis more. They're heavy into racket sports. And they're the number one player in paddle.

42:52So I wanted to bring them on board and work on... What got me excited about it was three years ago, I went to Miami and I got introduced to the sport by a gentleman... Pickleball. Not pickleball, paddle. So paddle is a relatively new sport in the States. but um this guy his name is wayne boych he brought this way way in miami he brought the sport over so he he was the first one in the states to really like build a court and he was like flying in like pros to teach his friends so he could play with his friends and shit and he built he built an incredible like a bunch of a bunch of courts by the seaport right it's called seaplane you know where that is yeah so i was there for the season and my friend put me in touch with him.

43:35Actually, my partner, Michael Carey, put me in touch with... Yo, this is Billy shit. He invented a sport. You hear this shit, kids? He brought in instructors and then made a league. He said it was the season. It was crazy. He was flying down for the season. That's true. So I was in Miami for the season, I'm saying. My wife is from out there. So when it gets cold, she likes to go out there. And this is like, when I had one girl, she was two years old at the time. Um, Maya was two. I was out there for the winter and, um, we were looking at opening, um, Miami design district at the time. So I was there also designing and building up the store and I was playing paddle every day.

44:16Uh, and what I realized was that people that were coming in and playing, they didn't really know what to wear because you sweat a lot in the sports. So you're not wearing like tennis gear. It wasn't really like an identity for the sport. The only place that existed was in Miami at the time. It was like really small, but I saw the potential of what this was going to do. So my idea was like, hey, like maybe I can be a part of what the sport feels and looks like, like shape the identity of the sport, you know? So that's where the idea was birthed for Ivy and giving it the aesthetic of what Kith Ivy looks like.

44:51So people were playing in like vintage tees and basketball shorts to play paddle and they didn't know what shoes to wear. it was so new that they didn't know where to turn to wear the product. So I was like, yo, if I could be a part of shaping what the sport looks like, that's really exciting to me because it's new. So that's when I put the idea together of what the space would look like, what the apparel and the collection would look like. And Kith Ivy, in my mind, that day became a brand. And then I started building on it from there. It took a year to design the space and then two years to physically build the space.

45:23Yo, bro, you like to eat food. God curated the whole menu itself and when I tell you the fucking food is phenomenal it's phenomenal I'm coming I used to run into Ronnie in Miami remember that? remember sandwich they give you the squeeze bottle with the sandwich I used to run into Ronnie and sandwich I didn't even know he was the boss so one day I'm chilling with him he's like you know I own GIF and I'm like yo I know you from fucking Atrium He's like, nah, I'm the boss. I was like, wow. And to see you grow like us, you know, I was just saying in another episode that I can't even believe that I sit courtside at a Knick game.

46:07Because we used to sit up a deck. I used to scalp tickets in Madison Square Garden. So I always say a big prayer when I sit there. Like, I can't believe it. and somebody like you, a local kid from Queens who actually took over the Knicks apparel. That's crazy. How did that even happen? Like, just tell me, how did you confront them or they confronted you? What happened? Back like seven years ago, they reached out to me to design their City Edition uniform. That was the, I don't know if you remember, it was black with like a gradient token and it said the city never sleeps. It was a City Never Sleeps jersey and short.

46:51So we designed the whole kit. And it was creating a new identity for a new team. And it was when the Knicks were not playing well. I've been a fucking diehard fan since day one, though. Like, diehard fan, me and my dad both. When I first designed that jersey, I built a relationship at the time with this guy, Andy, who introduced me to Jim. I love Andy. Yeah, Andy's a good dude. And he introduced me to Jim. and I started working on the season, the next season's jersey. And Andy was like, yo, I think that there's an opportunity here for us to do more. We should connect and partner on the next level.

47:31What's the next version of this? And I put together a plan for how Kith could partner with the NBA to work on Nick's product and then have a space in the garden that would sell it. You know, we used the City Edition uniform and the concept of the uniform to kind of lead the way for the collection and the capsule that we would build every season. And then we did that every season since then and became the creative director of the Knicks. I think that was like three years ago. And I meet with the teams and they show me. I meet with their creative team. They're very talented. And I give feedback on the aesthetic of what they look like visually, digitally, and some stuff in the garden, collateral.

48:17So some of the teas or the products that they make in the garden. But it's been an incredible partnership. I feel like when I first started working with them, it was hard to get team product on beautiful garments. You know what I'm saying? So usually you'd buy a t-shirt or what people would consider fan merch and a jersey or a t-shirt or a sweatshirt. But nobody was really spending the time designing a collection the way you would if you were to design a real fashion collection. So we applied the fabrics that we used for the kith collections and all of the work that we do, whether it's fabric development or construction.

48:58Where you get the fabric from? Overseas? I work with 55 factories globally. So we work with mills. So you go and you fill it, stuff like that? Yeah, you work with different fabric mills. No, that's a good question. It's a good question to understand where the fabrics come from. There are fabric mills. Like factories, all they do is make fabric and the type of fabric. So there would be a mill, for example, that specializes in wovens, like the shirt that you're wearing. And I'll see. This is nylon. This is cool. This ain't woven. but that was an excellent question I was about to ask you still woven by the way it's nylon but I thought you I'm thinking you mean woven like the shit Chanel used to make all the time you're talking about like a knit they're the only ones who had that fabric in the world and then other brands started getting it how did they have that shit on lock yo kiss I'm asking you know I'm asking some real shit yeah I mean as soon as he's trying to tell you you got no more no no no for every different type of fabric that you like like your denim shorts for example let me see your hat I mean this is it with a look yeah it's the Chanel hat I mean we wouldn't think anything about it remember they were the only one who had this fabric yeah yeah how did they monopolize this now everybody got it Right, I mean...

50:27Sorry, man. I know it's in the space. I'm sorry. I don't mean it like that.

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51:06Take your shorts, for example, like your denim. That is denim. They'll be, that's denim. I'm giving him a fabric so he can't steer me in the other direction. You know what I mean? So like, like. I already just told myself I'm not going to stop you. There's like a denim mill, right? So they'll specialize maybe in other things too. But if there's a mill that specializes in denim, you're going to see so many different types of denim and washes. So the short that you're wearing, it starts off like a deeper indigo, like a dark blue. And then they wash it to that wash specifically. So the designer that's designing that short, they're saying like, okay, they're telling the mill, I want to see a couple of washes in this variance.

51:46And they'll reference a photo or they'll reference a garment to that exact wash or to something similar. And then the mill will make you like 10 different fabric looms or like, you know, they're giving you basically wash tubes of different washes and you get to pick one. And then you design a pant or design a garment and you send it in to a different factory after you buy the fabric from that factory. Or if it's a vertical factory, they could do both. They can make the denim and also produce the short. But typically we're buying, we're nominating. It's called nominating fabrics from one mil and then shipping over that fabric to a factory that would construct the garment, right?

52:26So I don't know why we got into that, but - No, it's very important because - Yeah, it is. We see a guy from Queens that's doing - I have no business. A clothing line doing all type of shit. And then I don't know. I've never had an idea. I don't know if you walk around the Philippines, Korea and factories and walk up in there and be like, I want that. I don't know. No, you're not far off. The factories are all over the world. I'm thinking Frank Lucas paused. He ratted. But I'm saying when he went over there and got that blue magic out. Right. That's how I look at it when it comes to like. He paused the ratting.

53:04I don't know. No, he's a rat. Paws the rat.

53:10You're not supposed to at any moment big up a rat for nothing. No, of course. But, you know, it was kind of like innovative when he went out there to get that blue magic, like, you know, coming from Harlem doing that. So what I'm saying to you is that, okay, I get it. Do you have a reason why Chanel had a lock on that fabric for many years? I mean, that's their aesthetic. Like, they have a look to their specific weave that makes it their identity. You know what I'm saying? So, like, and they're not the only brand that can make it. I don't think it's proprietary. So other brands can go and do it.

53:47But typically when you create an identity for the brand, other brands, they know they're going to be knocking you off when they put it out. Yeah. Because it's so visually identifiable. You know what I'm saying? That's a big problem we had in New York. Like when something got hot, they'll just knock your shit off. Like the purple vape camo back when fucking Lil Wayne was wearing it. That was in every... But what I'm trying to say is nobody at that time, or still till today, I would say, was lending that lens of real fashion for team product. And the Knicks to me, that mark, the New York Knicks mark is to me the most culturally relevant brand in the world in terms of a team's IP.

54:37So my goal was to make that more of a global presence and have a global presence. Because I have stores, obviously, in Japan and Korea and Paris and London and bring that NYX product to those parts of the world where they could start to see the NYX as a brand and not only as a team. You know? When you go in there, do they know you're the boss? In the store? London. Just pop up on a Sunday, don't tell nobody you walk in. They know it. Hey, Mr. Ronnie. Yeah, yeah, of course. I go in my store. We got Dominican girls. They don't know who the jefe is. No? I swear to God, I walk in there and the bitch act like that.

55:14That's because they probably thought you were Beckas. They thought I was Beckas. Yo, one day I had to tell one of the guys, I went in there like four or five times. I said, yo, you know I'm the boss, right? I was like, no, I know you're the jefe. I was like, damn, she don't even know I'm El Jefe. What's going on in this bitch? My juice bar in White Plains, the lady don't know. She don't know you're the boss. It's better when they don't know you. It's better. Oh, wait a minute. Give me the fucking key to the bathroom. I'm the one who paid. You got to be a paying customer to get a key to the bathroom.

55:53Kiss, come on. But I don't like to go in there and drag my... You know what I mean? I like being a boss they don't know. How about stores? I could give you an idea what I'm giving the whole America did, but you could do a fucking TV show on stores. not reality, a scripted on stores. We got one guy, his wife come in and she crazy Dominican and she talked to a girl, a girl black and then she goes, this is a girl and you're so and you're so and you're so and this and that. So I'm confused. One billion percent would have been my whole life the girl was black. She turned to her and said, oh, you're second to and this and that.

56:38I was like, Oh, shit, she Dominican too. I didn't know what the fuck going on, right? But she went up in there telling the girl, you know the girl? She was like, yo, my husband's the manager here. You watch your fucking self. She went to every store on that block and introduced herself. She went to the pedicure store everywhere. I am, I'm not. And posse there. I know where you're going, though, what you're saying with him is kind of ill because he's spending so much time with him on these trips and seeing how his mind works and how he develops each and every piece of the store that he puts his mind to is different.

57:17It's like an architectural digest type of thing that he can 1 ,000%. Let me tell you something. My mentor passed away. His name was J.R. Reininger, super billionaire. He taught me a lot about business. And he would always say everybody can start something, but they can't see it through. And so that's why I'm so intrigued in your story because I know you're like from farm to table. You know what I'm saying? 1800 Reposado. Give him some Reposado 1800, please. Reposado this man, please. Perhaps some Risa. Perhaps a little heat. Farm to table. Farm to little heat. Yo, congratulations. You're learning.

57:57I don't be over here. This fucking brick, my nipples is showing me. Do that fabric? Do that woven? Do that both of you? Yeah. Nipples. Yeah, right. Keep your nipples out of the episode.

58:19Nipples on the team. Yeah. For all the real ones out there, we keeping it 1 ,800. What new surprises we have coming from you soon? Because you're always up to something. Actually, right behind me. I actually have a surprise for you. I brought something for you today. You know what I mean? What is this numbers in my pocket? You know, whenever Ronnie got a surprise, he never missed. Thanks, man. One thing I can say about you, Ronnie, is you never missed. I've never seen nothing whack from Ronnie Kiff. Never, ever. That is hard to say. Sometimes you got your model over there, Beckhouse, he's in fucking Port of Alley.

58:59What's this shit with all the snow? Aspen. Yeah. In his fucking gift gear. He took us to the Japanese version of Aspen. You understand? We went to Niseko. Niseko. Yo, but every time I see Joey at the games, he's like, yo, your model, Pekas. He be getting that shit first. Nah, he get it first. I'm like, yo, like, not for nothing, though. He get it first. Huh, Kis? Kis said he get it. Pekas get it first. I'm with Pekas. And it looks great on him. It does. Thank you, man. It looks great. Pekas a fly. Yo, Pekas a fly to you, man. It's vintage, by the way. See, he's running the door. That's surprising.

59:36My man pulled the, I don't even remember that shirt. It's old. Gift set. Listen, the whole thing about Beckas is you're self-made and you work for everything you got. Damn, I seen that. Wait, wait, wait, wait. So listen. Shit. Listen, listen. Look, look, look at your man over here. Look, look, look, look. He another fiend. He want them sneakers back. There's two different shoes here. So me and you share the same love for this colorway for the linens. Oh, yes. It's my favorite sneaker. Right. Ever. And I've seen you say that. And when I opened up the first Salton store, I put out the linen Air Force Ones.

1:00:15I brought them back. I remember. And I had Futura. He did the artwork on that clear box. And then Futura did this piece for the window that was in the linen colorway. It was incredible. And you were there. I went in there. You went in there. You picked them up. You had a combo about that. And this is by far my favorite, my favorite Air Force. So, so a lot of people don't know this.

1:00:42Last year, we launched our first collection for kids. And it was, and you know, kids, they go up to a boy seven. So it's really for kids and moms or kids, girls, girls, up to a men seven, which is like a woman's eight and a half or nine. be partnered with Nike on this like kid story because at the time when I was making this deal, my daughter, my first girl, Maya, she was young. And I wanted to work on product for her that would be like for her child, like for her entire childhood. I wanted to buy her full size run so she could grow into the shit, you know? So we worked on some of my favorite product and I wanted to see through her, you know?

1:01:23And I wanted to make a seated run and put the kids first instead of the adults getting it And then I wanted to put the kids first so the kids got something the adults didn't. And then I made a seated run of 36 pairs per these products, these Air Maxes, these Air Forces. I made 36 pairs for dads and moms to get seated so that their kids and their parents can fly together. But for my friends, you know, I wanted to keep something that was just for the kids so that the adults, like let's say I'm a dad, right? I'm seeing this product that I can't get and it's ill. happens to me all the time. Because you say sometimes that girls get the best.

1:02:01Girls get the best. Look, Spike Lee, them new joints. He got his girls. Right. Can you imagine like... I can fit him. Liking shit on this level, but you can't get them, so you get them for your kid. You live through your kid. That was the concept behind like making this partnership for kids. But we made 36 pairs for adults. And I know Father's Day is coming up. Oh, thank you. Yo, we got it. Yo, we got something. And our kids was like, good luck. We're getting you some socks or some shit. Oh, yeah? How do you, like, toast with butter? Like, yeah, it's just sick. So, yo, this is the... Oh, I ain't see that.

1:02:38Different kind of linen. Wow, I ain't see that coming. Soft linen. So this is the un-linen, right? Soft linen. That's the un-linen. It's the un-linen. Oh, shit! Yo, Ronnie, you did it, man! That's for you, Joey. What the fuck? Yo, Ronnie. And then, hold on. And then for, and then for, and then for Kiss. Rubber Kiss. I thought it was over when I seen this on the BMW. Kiss. Can I see this? Can I see it for a sec? And then for Kiss. Wow. We did, we did a linen, a linen 95. What is this? Numbers in your pocket.

1:03:24Oh, fuck. Wow. I want to intern on this show once a month, just to laugh. Come here, mayor. Come here, mayor. All right, son. You know you're feeling it. These are fire, too, though. Yeah, those. Mayor the sneaker in Pesario. How stupid. Those shit. Mayor steps in the frame. Yo, he's done. Yo, mayor's in the fucking frame. Assess those, mayor. Assess those. See this shit. This is my favorite. Let me see those. Those. Nike ID, we used to play with them. We made a high top one. We made a bunch of different styles. me and Joe used to mess around with him. Ronnie, these are beautiful. Oh, no, these are female.

1:04:00Did you see? Did you see? Look at the inside. Kiss. You didn't see it. Look. Look. Look. Oh. Oh. Yeah, man. Nah, you did it, brother. I thought you did those. Congratulations. These are fucking female. Well, I did do it with these. On the inside. But this is a different. Nah, those are ridiculous. I know, but that's, but that's. But this is. Well, this is. This is. $1 ,800. Get that glass. $1 ,800. What up, man? You're sorry, yo. I'm fucking sick right now. Yo, Ronnie. Cheers to those. I got him in a madness. You're sick. Y 'all never seen no shit like that. Come on. Yo, Ronnie, that was you, brother.

1:04:39These are the kind of shit I just go downstairs and keep looking. Like, you said. Oh, man. 1800. Everybody, let's go. 1800. 1800. Wait. The tumble, the tumble leather on the toe. Shit, yo. He's going to not get the Hefe. Get the Hefe a shot, man. Blanco Reposado. Reposado, man. Don't do that to the Hefe. Yo, that nigga's sick. Let me hear the assessment, because I know he's going to break it. Break that down. Let me hear it. Big sick right now. Big sick right now. That nigga's sick right now. Yo, I'm telling you. Oh, that nigga's shooting heroin. Yo, he's shooting heroin. That shit, perhaps. Yo, get that nigga one of the my V's, my crickies.

1:05:31He's dehydrated. Get him an EpiPen. Look at this shit says Kim. Have you ever seen this? I've never seen that in my life. Thank you, man. You got me in? Yo. Cheers. Cheers. To more fire, to more success, more health, more creating. Thank you, man. More blessing. Thank you. And let me just, I want to speak to something. I don't care if this segment ends up making it on the cut or not. This is going to make it. Yo, I grew up like, this is some crazy shit. Cause you say, you know, I can't believe I'm on the floor at a Knick game. You know, like the first game I ever went to, David had season, David Z.

1:06:05He had season tickets to the Knicks. My first game I ever went to, it was a finals game against Houston. That was my first game in 94. I was 12. Ended up losing that game. But it was a big gap between then and the next time I was able to go to a game and where I would sit. You know what I'm saying? And now doing what I'm doing with the Knicks is far-fetched and very unlikely. Growing up the way I did, I grew up in Jamaica, Queens, close to 179th and Hillside. Shout out to Cardoza. Cardoza, thanks for coming and doing that. You know, the coach is my man. I love coach. He won that whole thing. Coach called me once a week.

1:06:46100%. He's a G. that was far-fetched but what's more far-fetched than that is me sitting here what's more far-fetched than working with Nike what's more far-fetched than you know all these stores and everything that I'm able to do that I'm so blessed to be able to do is sitting here with you guys that's that's what's more far-fetched because you know when John Blaze came out like I remember like I remember the feeling of where I was when you know when Kiss the Game Goodbye came out like that was that that music raised me you understand what I'm saying so like the feeling that that gave me is a part of who I am it's in my fucking blood you know what I'm saying oh right and here's some questions for you they usually do that my guest how does it how does it feel rapping now how does it feel rapping after the show after the success of this show and after being you know I'm gonna be honest with you when you when you gravitate towards success.

1:07:48You know what I'm saying? When you're on a plane with Timothy Shalemite and Ben Stiller. And you and him. You feeling like that and all this shit going on and you winning and we got number one shows and we're doing great financially. Oh, by the way. No, no, by the way, that's the main thing for me. The worst feeling for me is being broke. 100%. And I went that, I went broke one time. I don't know how that feels. after being rich. I know that stomach. You know, it's like a fucking... You ever been in a bakery? My father was a baker, my uncle. No, a bakery. You ever seen how dough is made? You ever seen how dough is made?

1:08:31You know, they got a machine that go like this to the flour, to the dough. That's how your stomach feels when you go in the bank. What do you do? What do you do? Go like this. That shit going. Yo, the dough machine, if you a baker, you got a baker in your family, the dough machine your stomach goes like when they rob your shit or you go broke let me tell you I never want to feel that again and when you got success and you get money and you doing it at a high level it brings that type of music you know what I'm saying and what's been happening a lot lately right so a lot of times you've been asking yourself for real because you like me is this loyalty worth it right so we live off of you know TS the brand of TS is based off of loyalty.

1:09:17The code. Man, it's like a domino. I dare you to hit the chef. He'll tell you they all come. The lady that work in the house to stab you on the kneecap on the way out. They all coming for TS. Right? And so I've been so loyal to people. You know what happened to me and I'm going to tell you. Huh? That was a funny one. No, no, no. I'm saying I've been so loyal to people You know what I mean? That finally, it's in my face now saying, yo, thank you. Like the other day, I got thrown out of Cleveland. I bought courtside tickets. This is a real story. They threw me out of Cleveland. Mr. Dolan heard that shit and said, if we have a game five, I promise you, Joe, I'm going to put the owner of Cleveland upper deck.

1:10:04He said, they don't do that to my brother. But he's seen me for 30 years being loyal. and thank God I've been, I've been, right now this is a level, this is a layer. Think of a fucking, you ever been to El Molino's where they cut the fucking orange and a million slices and shit? It's a layer of my life that's showing me, yo, you always been loyal, so I'm gonna stick by you and here you go. I called you and told you that the other day, but I've experienced that with you too because when I called you for the kids, for the arts in my old high school, when they rebuild, you know, they were getting money to rebuild parts of the high school.

1:10:39And I called you to come in and perform for the kids. You know, you didn't even ask me anything. No, I can't. You didn't even ask me a fucking question. When? And I was like, yo, it's in two weeks on a Thursday. You're like, I'm there. But let me tell you something, Ronnie. And pause. I don't want to suck you off like that. But when I tell you. Whoa, whoa.

1:11:10Pause it to death. That's a super... Can you put a flag in his box of sneakers? Put a flag in the box of his sneakers.

1:11:23Ronnie, when I call you, when I call you the Don Colione of the fashion, I mean it. When I say to you, he's the Don Colione of the fashion, I fucking mean it I see you all start that's my man you know how you know how they have brother man on Martin that's your man from the Georgia that's stupid crazy that was insane can we bleep that leave it leave it you gotta leave it that was crazy I gotta leave it That was insane. I got to leave it. Got to leave it. Ronnie, what I'm saying is you're the dawn of this shit, man. We salute you, brother. We salute you. We want ice two times. And very important to salute you everywhere.

1:12:19You know, because a lot of people, they take their compliments and they do it privately. I don't like those guys who will compliment you privately, but won't tell you in front of people one day. Like, yo, kiss. You're living in a world of that. It'll suck as you. I don't do that. I see him in the middle of anywhere, and I go, they don't call me on the upton fashion. That's my shit with him. You've been saying that. Like, anywhere I see him, I don't give a fuck. Whenever he's at the don't call it, they like, must think he a gangster or some shit. They like, yo, Joe Crack, we figured him up. Check this out.

1:12:52This ain't that. That ain't this. That ain't this. Crack and kiss. Make some noise for our guests, Ronnie and Paco. Kid forever, baby. Yo, Rodney, where's my Air Max? I just told you.