Who’s hiring in sport and who’s going to Cannes?

0:04Hello and welcome to another episode of the Leaders Sport Business Podcast. the podcast about leaders in sport from leaders in sport for leaders in sport. My name is James Emmett. I'm the editorial director here at Leaders. And with me as ever is my great good colleague, David Cushman. David, how are you? I'm well, thank you. What is the tagline of this podcast? From leaders in sport, about leaders in sport? Yeah. It's basically two things with leaders in sport in it. Because our company name is Leaders in Sport. Oh, right. Yeah. And what we're trying to do is record a bit of output about leaders in sport, not about the company, but about the people who are leading sport.

0:45Do you see? Yeah, we should work on that. Okay. When are we starting recording this week's episode? Let's workshop it. How are you, David? I'm very well. Thank you, James. We haven't done this for a couple of weeks for, you know, administrative reasons. But yes, I'm very well, doing terrifically. How are you? Yeah, really good. Thank you. Really good. about to head off here, there and everywhere, aren't we? I'm heading north, you're heading south. That's right. You're packing your wellies and your cagoule, I hope, because you're going to Manchester, one of the rainiest places in the United Kingdom.

1:1735 % chance of rain Thursday, Friday, when I'll be there. 10 % chance of 35 degrees. It's always a chance. It's always a chance. You can never predict the weather just coming over the Pennines. What are you doing up there, David? Are you going to go and check out a few sports facilities? Yeah, probably. We are there to host the Leaders in Sports Summer Drinks, which we are taking outside of London. We're heading to Manchester. We're doing it, you know, to meet some new people and also talk to people a bit about the rapidly expanding Leaders Club, which is, well, Manchester is the latest venue for a chapter of the Leaders Club.

2:01And so we'll be up there, yeah, Thursday, Friday. There's half a dozen others, leaders folk, heading on the train. So we look forward to seeing many people there. Although do not contact me if you see me on the train. Well, it's close to home for you, isn't it? Doesn't your brother live near Manchester? That's right. Your brother has just started a new golf blog. Is that right? He has, yeah. I'll post that in the notes. You'll be checking in on that and I guess doing a bit of proofreading for him. Exactly, exactly. So, yes, that's Manchester. So that's north. And then you are heading south on Sunday?

2:35Yes, I'm heading off to Cannes, to Cannes Lions, the Festival of Marketing and Creativity. Okay. On Sunday? Well, I think I'm flying on Sunday evening, but Monday. Chairman's flight. The chairman's flight? Easy check, mate. Yeah, I'm heading out to Cannes for the second year in a row. Went last year, going again this year. It is predominantly a marketing and advertising festival. but there is a increasingly intense focus on um can from the sports world i would say so i am going to stick my oar in and nosy about uh down in can it is going to be 35 degrees is it actually i think so well okay first and most important question what what is your dress code uh linens in terms of materials i should be packing linens i will have an umbrella because you never know um yeah they're sort of light colors okay yeah nice and you were there last year and you did note and i think we talked about it on the podcast this increasing appetite certainly an appetite for the sports industry and elements of the sports industry to be seen at can and many athletes uh many senior executives heading down there uh obviously i think a big agency turnout um as is traditional yeah what are you expecting this year and based on your experience last year is the appetite amongst the sort of i guess the traditional can goer uh the the the big wider world of advertising and marketing is the appetite for sport as high as sports appetite for can is uh i don't know is the uh no comment is the answer to that question no it's um it's increasingly becoming a nexus for i mean the reason that we're going is because there is a significant network of the sporting ecosystem that goes and we're going to go and see whether how we can help principally in connecting rights holder organizations with various platforms and brand and marketing people who are on the ground there it's a brand and marketing home turf i suppose and there are all sorts of organizations who go to be a part of that now so So Cannes Lions itself is the sort of central organiser there.

5:03And they have all of these different activations, all these different organisations that come and essentially exhibit around the city of Cannes. And lots of them now have an increasing sports focus or indeed a sole sports focus in terms of how they're positioning themselves to that brand marketing audience. just to reel off a few of the major organizations that are going to be there doing significant activity through a sports lens. Snap, MNC Saatchi, Dentsu, Stagwell. We're going to hear from Stagwell, a big agency group that runs Sport Beach, that has run Sport Beach for the last couple of years.

5:44We'll hear from them a little bit later on the podcast. Wasserman, Yahoo, Netflix, Axios, TikTok, Meta, Deep Blue Sports. There are all of these organisations who will be in town, who all have an interest in, yeah, telling a sports story, they believe, for a brand, a kind of spending brand audience. And a lot of those organisations that you just reeled off will be bringing athletes along because that's the other bit of this, right? The stardust, the sprinkle of magic. Yeah, it does seem to be that way. there are it's a in many ways it's a very confusing event because there are so many different programs there's the official program of content and activity that is run by can lions the organization then each one of these activations has its own content program of talks and receptions and lunches and whatnot yeah it seems to be seems to be a fixture particularly on the u.s marketing calendar and increasingly on out of season US sports marketing calendars.

7:00There's always a health, well, have been in the last few years, a healthy dose of US athletes. The NFL players are often out in force. There are a number of ex-NBA players out in force as well. And actually the odd soccer player too. So I think it's an attractive trip for the American folks particularly to come along and have a few roses on the beach in Cannes and talk about what you're doing on the field of play. Sounds like a pretty attractive trip for you as well. It's going to be hard, hard work, David. Have you seen the size of the audio equipment I've got to lug around? I thought you were going to say, have you seen the size of the beach in Cannes?

7:39It's huge. So some things that I'm looking out for this year. Women's sport particularly is a story that is being explored by almost all of these different companies activating. Just how big will women's sports be this year? That's something that I am looking at for. The ad industry seems to sort of want to feel good and worthy about women's sports. Everyone's programming in that space. What kind of tangible outcomes come off the back of this activity? We shall wait and see. um i'm interested in a couple of sort of strands of debate that are happening in the brand marketing world so something uh around um the role of creators versus traditional advertising um uh sort of different types of storytelling i'm also uh i'm helping uh wassaman uh to run a session about women's discretionary spend and coinciding with women's interest in sport and why sport should and could do more to provide for women consumers.

8:54So running that alongside Wasserman with Katie Bynum, the Chief Strategy and Growth Officer of the US Olympic Committee, Jeremy Gorman, who's overseeing integrated brand and marketing efforts at Fanatics and the amazing Thea Laviel, who's the MD of the collective at Wassman. Doing that on Monday afternoon should be a really interesting discussion. But there's lots going on across the week that's particularly exploring this sort of intersection between brand storytelling and purpose and women's sport. And this thing that we've been talking about for a long time, right, which is women's sport, there's this blank canvas for rights holders and for brands to do things differently.

9:40I am also, I've got a little bee in my bonnet about the word rockstar, Dave. Have I told you about this? Say more. Industry rockstar. You know, when you see on LinkedIn that someone is after a rockstar to come and join them in their organisation to do this, that and the other. And it strikes me that it's actually, it's the brand and marketing world is absolutely massive on this like their their organization is just chock full of rock stars right there must be tvs coming out the windows left right and center um but i i think i've just got an inkling that the word rock star used in a corporate setting is shorthand for a junior hard-working versatile member of staff and i am going to ask everyone that I see in Cannes, who's the biggest rock star in your organisation?

10:30And I want to watch my theory play out there. Okay, nice. I quite like that. Has I got any more questions that you're going to ask people in Cannes? Yeah. Where does what you're doing now actually move the needle? What are the business results that you hope to achieve here? And where are they going to be seen? Because I think there are some, and last year actually Spotify did this, Spotify had this massive activation on the beach and someone at spotify told me last year that they did put a percentage on it it was the vast majority of their annual advertising business signing up advertisers for the spotify platform was done in that single week at can so that's real tangible it's almost it's almost a big live up front for these for those type of brands so spotify yes netflix are going to be out in force there and netflix's big um mandate internal mandate at the moment is to go big on their advertising platform you know their new um ad tier uh and they need to populate that with adverts so they'll be out in force there too yeah lots of interesting things going on very good well you mentioned you're taking a heap of audio visual equipment out with you on your easy jet flight um on monday morning so we look forward to seeing the result and hearing the results of that over the coming weeks.

11:53Yes. Did you know that Peter Lazarus is speaking? Have you come across Peter Lazarus before? Well, I want to say NBC. Yes. But yes. Of course he is NBC. So he is the person who... But there's also Mark Lazarus. Oh, yes, there is. And I think there is another Lazarus as well. So I've not come across Peter Lazarus before, but he is speaking at Stagwell Sport Beach. He's the EVP of Ad Sales and Partnerships at NBC Sports, which is a role that I believe Linda Iaccarino was in before she moved to Twitter slash X to be the CEO there. And suddenly, I did a little bit of research, the Lazarus family has got such a hold over an impact on NBC Sports.

12:34It's incredible. So, you know, I'll be looking for sort of family dynasties once I'm there as well. It's like a sort of episode of Who Do You Think You Are? Is that what it's called? Who Do You Think You Are? i'm just thinking of a spice girl song yeah um right uh beyond i mean we as you say we are going to talk a little more about can you have uh had a conversation with we've got beth sidhu um who's chief brand and communications officer at stagwell uh coming on a little bit later to talk about just what the heck uh stagwell sport beach is to talk a little bit about how and why sport became such a focal point for Cannes.

13:14So she'll be coming on to obviously preview what's going on next week as well. So she'll be coming on a little bit later. Very good. Shall we do a quick round of what's worth knowing this week? Yes. What's worth knowing this week? Well, hang on, Dave. What's worth knowing is the French Open, surely. Did you watch it? I did watch it. I watched quite a lot of it over the two weeks, actually. And what a finals weekend might well have been, if you include both the men's and women's finals, the best finals weekend there has ever been at a Grand Slam. Two fantastic matches. I didn't watch Coco Gauff.

13:53I didn't watch the women's final. That was a good game, wasn't it? A fantastic game, you know, this way and that. Big swings in momentum. and a little bit of drama as well. Some very gusty conditions, but yeah, Coco Goff emerging victorious in three sets. And then the men's final, which was, well, people were sort of saying, well, this is the future of tennis, but it's the right here and now of tennis. Yannick Sinner versus Carlos Alcaraz. Edition one in a Grand Slam final of, on the basis of what we saw, let's hope is a number of meetings over the next, what, decade, decade and a half. Yeah, terrific game.

14:35This was their first Grand Slam final, wasn't it, together? Although between them, they've won the last six Grand Slams, so they are now the two dominant players. Do you know what the most predictable sports marketing thing to say about this? Go on. It's a win for Nike, isn't it? It's a win for Nike. It's a win for Nike. Didn't like those rugby style jerseys. And there was also a lot of, you know, this is tennis, tennis is back. Here's the facts, tennis has never gone away. Grand Slam tennis tournaments are amongst the most popular in terms of on-site attendance, in terms of television viewership around the world of any sports events.

15:14Tennis is doing absolutely fine. Of course, there are challenges when you get to maybe the tour level and the tournaments underneath the Grand Slams. But if you take those four Grand Slams, you know, January in Australia, the French Open, Wimbledon coming up now with grass court season already underway here in London and around Europe in the build up to Wimbledon and then culminating with the US Open in New York, which is just, you know, Flushing Meadows just about to undergo a massive sort of regeneration of facilities. they are extraordinary and they have all been gently expanding from the two weeks of the tournament into a sort of third week of qualifiers fan days to again boost attendances so I think tennis is doing fine and always has been honestly and they now have these absolutely bankable superstars who have taken over the mantle from the big three the big four on the men's side And I thought brilliantly well covered by TMT, certainly here in the UK.

16:16Jim Currie is a fantastic commentator. Amazing, yeah. I think tennis commentary. Might be the best sports commentator around, actually. I actually think tennis commentary, the great tennis commentary, is amongst the greatest sports commentary of all time. I think there's something about the ebb and flow of the game and the length of it that allows for, you know, sort of bursts of intense commentary. intense sport-focused commentary, but also the sort of relaxed... But also a little bit of poetry. A little bit of poetry as well, yeah. Yeah. So TNT Sports recorded over a million viewers. I don't know whether that's just in the UK, but they're touting it as a record for them, which is all well and good, because that's about to be shifted around internally yet again, as Warner Brothers Discovery CEO David Zaslav announces some more internal shenanigans about to go on within that particular broadcast group.

17:16But perhaps we'll focus on that in a different podcast. And it's worth saying that here in Europe, Warner Brothers and the French Tennis Federation on, I think it was Sunday, extended their agreement. So Roland Garros will continue to be a TNT property until at least 2030. and in the UK TNT Sports the exclusive broadcaster of that tournament I would say as well in tennis they've got the real so it's an amazing visual brand a tennis tennis has how do I want to phrase this like the different tournaments have their own very very distinct visual aesthetic yeah and obviously easy to say sort of green and purple for Wimbledon red for Roland Garros blue for Australia or whatever.

18:03But there is something about the overall kind of pattern and the palette on display at the French Open that is just so distinctively French Open. Yes, it is the red, the clay, but it is also the sort of crisp white and light blue shirts of almost everybody in the stadium as well. And it's the sound as well. It's the sound. It's the sound, both in terms of the atmosphere they all have a sort of distinct atmosphere i think that you can sort of pick out but also the audio branding uh there's and then at wimbledon there's laughing at pigeons pigeons are and can be funny very funny indeed yeah very funny um yes tennis the best very good i've started playing tennis again david did i say that yeah should we have a game let's have a game Yeah.

18:56I bought some tennis shoes. Honestly, a breakthrough purchase. So good. So good for the feet. We've got to move on. Yes, please. What's worth knowing this week? So I've got my eye on a few organisations. I think it's always useful as we sort of observe the industry to have an eye on who is recruiting people changes, who's maybe restructuring, who's got new roles available. So I've picked out four that are certainly worth mentioning as well as worth - What are you saying? You've got an eye on the job market? Got an eye on the job market. A couple to note, obviously, since we last spoke on this podcast, we've seen the first tranche of senior hires by relevant football partners, which is this new, I think people are describing it as a special purpose vehicle.

19:46the entity within which UEFA's European football rights will be commercialized by Relevant. So Relevant Football Partners has been set up. They're setting up offices in various cities in the US and indeed around the world, including London and some very high profile hires amongst them, Brian Oliver, Chief Commercial Officer. Oliver Holland coming across from team marketing to head up the media rights operation. Ben Blanco, formerly of Heineken, who's taking on the sort of sponsorship and licensing brief. All still being managed by Danny Silman, who will take on the executive chair role at Relevant Football Partners in addition to his current duties at Relevant.

20:35Boris Gartner, same thing, CEO of Relevant Football Partners, in addition to what he's currently doing at Relevant. But there's clearly a big recruitment drive happening in multiple locations. Georgie Cleave hired as the chief people officer and very much the person to connect with on LinkedIn, if you would like to be in the frame for a role with an organisation, an entity in Relevant Football Partners, that is going to be, I think, one of the most talked about in the industry. Other people to connect with on that front, if you do want one of the roles that is going at relevant, obviously Boris and Danny, who are heading up the hiring, but George Williams at Turnkey ZRG, also doing a lot of the hiring and placed most of the people that you ran through there.

21:28When did you last talk to George? Not too long ago, actually. And also Odger's doing a little bit of the search for that as well. Another one to pick out, Premier League studio. It's worth saying it's going to be Boris, who is going to be mostly over here in London. And I think Brian Oliver is intending to come and head up the office here in London, which is a big move and perhaps unexpected. A lot of people sort of thought Brian Oliver, the brief was to get a chief commercial officer from, well, to look outside of the traditional areas for a chief commercial officer. golf really interesting place to do that in golf that obviously the pga tour have very high yield sponsorship numbers they've got lots of opportunities to activate too which isn't necessarily the same in european football but i think the direction of travel commercially at least is obviously america woods um it's perhaps surprising that um brian oliver is intending at least to come over here to the uk to uh to do his work while we're on it a big new job that continues to be um amy phillips by the way also is the chief communications and marketing officer at relevant as well another big job up for grabs uh is of course the ceo role at the pga tours new commercial arm which has been set up and uh i must say it does look as though sports business journal is the place to be to read about that a number of exclusives on that front as that job hunt continues or process continues some other organizations to keep an eye on and who are recruiting hard at the moment.

22:55Glasgow 2026 Commonwealth Games really have been starting since about January this year from scratch. Phil Batty, the CEO, Jay Gallagher, the COO there, but there's a number of roles that need to be filled in pretty short order as it prepares to, the city prepares to host the Commonwealth Games, slimmed down Commonwealth Games, but notwithstanding that, still a big old project. The Cadillac F1 team, which is debuting in F1 next year. This is a complete startup. So they have a 48 ,000 square foot facility at Silverstone in the UK, which is where in the region of the majority of F1 teams are based.

23:36Big hiring spree happening there under the charge of Zoe Mills, the chief people officer. And Premier League Studios is one that we're going to be hearing a lot more about. So this week, the Premier League confirming that its new headquarters for its new, well, its international production department will be in Olympia in West London. New facility, new sort of multi-purpose facility being built there on the site of the Olympia venue. The Premier League have made a commitment to be based there for 20 years with their new studios and production facility, 73 ,000 square feet. Andy Beal has come in as director of technology there and is sort of, I guess, putting the nuts and bolts of it together.

24:22And this, of course, is after the Premier League decided to take over or to take its international broadcast production in-house from the 2026-27 season. So they've still got about a year to sort of get everything together. A bit more of a central location than IMG's Stockley Park facility, which is slightly further to the west of London. So probably a decent bet in terms of making sure that they attract talent and, you know, I guess more access potentially to a lot of freelancers, which I guess will be part of this. But there's also a bit of a status thing, I think, in terms of being in a flashy, new, state-of-the-art, purpose-built facility.

25:08And I think, well, it's clear we're going to see a big recruitment drive from Premier League studios over the next few months. Other organisations that are still on the recruitment drive live golf, obviously, in a transformation period. They've just, well, yeah, they're acquiring people left, right and centre. Just brought Chris Heck in as the latest big name. Exactly. Everton building out, well, a degree of change going on at Everton under new chief executive Angus Kinnear and new ownership in the Freakin Group there. And with a new stadium, obviously, to commercialise. And with a new stadium to commercialise.

25:44The Hill Dickinson. That's right. And still a bit of a hiring spree going on at Newcastle, who are recruiting for a new CEO at the moment, as well as Darren Eales. goes through his cancer journey and some interesting names in the ring, in the hat. In the frame. In the frame. In the running. In the running for that role, including Dave Hopkinson, it seems. CAA doing the search for that one, apparently, David. Okay. Yes. So that's me. That's you. There's plenty going on. Jobs are plenty. Jobs are plenty, yeah. At certain organizations. What have you got? well um i would like well what i think is worth knowing this week is um the is the strategy behind fulham's new stand fulham the premier league team have just finally kind of opened in full force they've had a phased opening for this riverside stand that has been in construction for the last four or five years really um it's this uh beautiful new 9000 dish capacity um stand um that is on the river as the name would suggest it's on the river side it's on the the banks of the river thames populace designed populace designed ultimately although the initial design um was uh kind of thrown out when Shad Khan took over at Fulham and populists were brought in to conceive of something different.

27:21And I went on a little tour last week, actually, with the lovely folks at Portview who did the fit out, Northern Irish firm, who did the fit out of this five-story building. Honestly, it's beautiful inside. It's amazing. So if you work in and around the commercialisation of or the experience in sports venues, it is critical for you to go and have a look at this stand. It is, I believe, completely unique in that it is a sports stand that does not focus in any way on the sport. It's amazing how they got this sort of through the football people at fulham so um it is not just agnostic you might call it a sort of um an agnostic building and it's you know doesn't have lots of fulham um branding uh all over it but it actively points towards the thames away from the pitch um and has the the river as the hero and the intention there uh is logical and it's one that lots of sports venue operators and venue designers say that they have Boat race.

28:31Well, interesting that you say that. It is absolutely going to be the best venue to be at for the boat race. No, this is a genuinely 365 days a year building. Other sports venues say that they do that, but really they still feel like sports venues. They've got sports branding all over them. They're open for conferencing, hospitality bits and pieces. But this is a multi-purpose building, bars, restaurants, club, hotel, beautifully fitted out. There's a hotel as well. There's a hotel in it. There's an 11-room hotel and a hot tub and a swimming pool. Shad Khan has got a suite in it. There's three different types of marble across the whole building from three different parts of the world at Shad Khan's explicit instruction.

29:22Some of the decor in there apparently matches the decor in his yacht. And actually, I have to say, I was prepared to hate that. But your head was turned. It's actually quite tasteful. Yeah, it's a beautiful venue. And the kind of pièce de résistance of it is that in order to get the permission to build it, Fulham had to give back to the council the right to sort of connect up the river, the public access river walkway, the river walk. So they've slightly built out. Yeah. So they've reclaimed a little bit of the river. Yeah. I think. And there is a path that goes, you know, along the Thames, goes straight past the stand.

30:06The stand is all open and that path is open almost all of the time. I think obviously it's closed off for match days, I think. I think. I'm not sure. Maybe it is open. But essentially that guarantees amazing foot flow through this edifice. and it's all opened up and there's all sorts of bars and restaurants and yeah different spaces different sort of it for a for an exclusive kind of hospitality space weirdly it feels very open access and democratic there's only one fulham logo in the whole building um obviously on match days they use digital branding and and whatnot but there's yeah there's one fulham logo in the whole building and that is uh well wait and see maybe you can find it dave when you go on the tour one Yeah, no, I'd love to.

30:52And yeah, there's something about it because Fulham, I mean, Craven Cottage is, I mean, by some distance, I think, would it be the oldest stadium in the Premier League? But certainly it has that sort of very much old, old school charm, that feel to it. And it's a lovely bit of London to go to. So there is an element of the sort of best of both worlds here in that you've got absolutely state-of-the-art hospitality, entertainment facilities, but within a stadium that is still preserving some of the great old traditions. Because the other side of the stadium is as old school as it gets, really. Well, it's all boathouses, which were one of the big inspirations for the design of this building.

31:35Lots of different floors, lots of different balconies, kind of higgledy-piggledy. And there is something about water next to a stadium, because if you look at some of the shots and haven't been yet, but some of the shots of the new Everton Stadium, you know, it's obviously sitting right on the Mersey, presumably. But it's, you know, it's surrounded by water. It'd be really interesting to see once that gets up and running in terms of the match day experience, what that sort of what that sort of brings to the, you know, to the experience, I think. so glad you had a good time had a lovely time yeah um right shall we um bring on beth sidhu the chief brand and communications officer at stagwell okay delighted now to be joined on the podcast by stagwell's chief brand and communications officer um beth sidhu beth how are you doing you're um you're you're less than a week out now you must be in uh sort of tearing your hair out territory we are like a swan or like a duck very calm on the surface but legs going furiously it's exciting yeah um so can is obviously this gigantic um well festival of marketing and creativity is what they call it can lions at the center of it but then there are all of these um huge activations that have sprung up and run alongside uh the main central event and sport beach stagwell sport beach has become a real fixture, one of the biggest, glitziest, glamest of these activations.

33:09Tell us, Beth, what is Sport Beach and why are you doing it? Yeah. So Sport Beach, well, let me first say thank you for having me. I appreciate it. Sport Beach is the premier and premium destination for all sport at Cannes Lions. our intent is to bring together world-class brand marketers with world-class athletes put them on the same stage the same court in the same room to talk about the global impact of sport explore what sport means outside of the the actual competition and do business together so we welcome about 30 athletes per year and hundreds of brand marketers and our goal is just to get them together and sort of make the business magic happen.

34:01And what about the objectives at a slightly deeper level for Stagwell? Stagwell is a group of kind of agencies and people doing different work, right? Conferences and programming isn't your natural game, I would suggest. So yeah, what are the objectives for the group? Yep. So Stagwell's intent in starting Sport Beach was to or is to raise Stagwell's brand visibility and provide business opportunities to showcase our agencies and our clients. And, you know, we could have done lots of things, but we really wanted to prove that we could create something that a brand marketer might want to create.

34:43You know, we want to be, pick your analogy, the shoemaker with shoes. You know, we wanted this to be about showing what we can do as brand marketers in the hopes that that convinces people to hire us for what we really do, which is a complete range of global marketing services across 35 countries and 12 ,000 people worldwide. And this year, 2025, will be Stagwell's third iteration of Sport Beach coming up. Yes, we are in our third season. Survived the sophomore slump. Well, yeah. How's it going? Three years in. Clearly, you keep coming back. So there must be some successful results for you to point to.

35:30Yeah. How's it going three years in? I think it's been tremendously successful, both for what we expected it to be successful for and has had a lot of additional impact. So starting with the athletes, our promise to athletes is that we will create real business opportunities for them out of the brands that they meet with. and that has worked wonders whether or not it is a Super Bowl commercial, a year-long brand partnership, a podcast deal, you name it, it has happened on Sport Beach. And it's an incredibly efficient way for athletes and brands to work together. Then on the Stagwell side, we've said publicly and we'll say again that Sport Beach drives tens of millions over$100 million of revenue opportunity for our agencies across the year and has really positioned us and our agencies within the Stagwell Network as understanding sport as a door opener, sport as a global phenomena, and how sport can be additive to brand marketers, particularly over the next couple of years in the US and beyond.