Mercury: Immad Akhund & His Mom

25 Mar 2026 · 42 min · 20 chapters

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In short

Immad Akhund’s journey from Pakistan to the UK and then Silicon Valley, through failed startups (RevMap, ClickPass, Flash Games), to founding Mercury, a startup banking platform, and how he built trust with entrepreneurs who deposit their money there.

Guest backgrounds

Immad Akhund is a long-time startup builder (10+ years), previously worked at Bloomberg, later built and sold companies (Flash Games sold in 2016). His mother is a Pakistani-born teacher who moved the family to the UK for better opportunities and advocated for his early schooling.

Key claims

Building is addictive even when startups fail; the hardest barrier in banking is trust; trust is built via investor/brand association (a16z, 60 seed investors), transparent pricing, visible founder accessibility, and an unusually smooth onboarding experience.

Notable examples

RevMap raised no money and had ~4,000 users; ClickPass raised ~$300k; Mercury onboarding contrasted with painful bank signup steps (document/wire enablement delays).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

The Journey to Mercury

0:45 to 1:10

Immad Akhund reflects on his startup journey and the creation of Mercury.

“Because for me, it is quite an impossible job to do.”

Early Life and Family Background

1:10 to 2:24

Immad shares memories of growing up in Pakistan and his family's close ties.

“Why don't we start back at the beginning?”

The Move to the UK

2:24 to 3:43

Immad discusses the challenges of moving to a new country without family support.

“if she remembered the day you were born.”

Adapting to a New Environment

3:43 to 5:35

Immad recounts his early experiences in the UK and the impact on his self-esteem.

“and I felt like I gained independence very quickly.”

Parental Influence and Support

5:35 to 7:42

Immad discusses the profound role his parents played in shaping his identity and confidence.

“I remember like I never wanted to like disappoint my parents.”

Early Interests and Aspirations

7:42 to 9:18

Immad talks about discovering his interests in computers and the idea of entrepreneurship.

“Nothing to show really, but I was doing odd jobs then.”

Realizing the Value of Coding

9:18 to 11:38

The importance of coding in Immad's entrepreneurial journey becomes clear.

“He used to come first in Pakistan and here he was a bit dwindling a little bit in the beginning.”

First Steps into Entrepreneurship

11:38 to 14:03

Immad reflects on his first job and the early days of his entrepreneurial career.

“So I don't think it was until then where I could like maybe see a path where I could see being good at something that I could do.”

The Journey of Entrepreneurship Begins

14:03 to 18:12

Discover the inspiration and early challenges that led to the first startup.

“But it just like suddenly felt like actually like the real bottleneck to like entrepreneurship, especially when you're just starting out, is like being able to build something.”

Marketplace Advertisement

18:13 to 18:42

Learn about Marketplace, a podcast focused on independent journalism.

“And in a world full of hot takes and noise, Marketplace does things differently.”
Show all 20 chapters

Building and Growing RevMap

18:43 to 24:22

Explore the ups and downs of starting a company and the passion for creating.

“The feeling of just like building something was like such a great feeling.”

Transitioning to ClickPass

24:23 to 27:03

Understand the transition to a new startup and the lessons learned.

“And then I moved to Crystal Towers, which was kind of the white scraper at the time.”

Conception of a New Banking Idea

27:39 to 28:01

Discover the motivations behind starting a bank and the challenges of entrepreneurship.

“Okay, so you decide you're going to start another company and then you decide, hey, why don't I start a bank?”

The Journey of an Entrepreneur

28:01 to 29:50

Discover how an entrepreneur evolved their startup idea over the years.

“Actually, there was this meta idea that every single tool we use as an entrepreneur will get better.”

Building Confidence Through Learning

29:51 to 31:02

Learn about the process of building confidence through research and networking.

“So at that phase, I really went through this like kind of learning exercise, okay, like what does it take to really do this?”

Family Support and Trust

31:03 to 33:02

Understand the importance of family support in entrepreneurial journeys.

“Do you remember the first time you told your mom about the startup idea or sort of that you were actually doing this again?”

The Importance of Trust in Banking

33:03 to 36:42

Explore how trust is built in the banking industry and its significance.

“Yeah, I mean, I quickly realized when I started Mercury, actually the hard part is trust.”

Serving Immigrant Founders

36:43 to 39:25

Learn why helping immigrant founders is not just personal but also strategic.

“starters go like, what if a bank could build great software?”

Proud Moments and Reflections

39:26 to 40:40

Reflect on pride and appreciation in family and personal achievements.

“This is kind of one thing that, you know, I asked your mom what she's most proud of about you, and this is what she had to say.”

A Playful Exchange of Praise

42:00 to 42:13

A light-hearted conversation about praising each other.

“He said, now don't start praising me so much now, Amma.”
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Transcript

Automatic transcript. May contain errors.

0:00Immad Akhund:Everything about that startup was a disaster. We raised no money, even though we tried. No one used it. So everything about it was bad, but the feeling of just like building something was like such a great feeling. That was just like, wow, I just need to do this for the rest of my life.

0:19Welcome to Leap Forward, a show about founders and the people who believed in them before anyone else did. I'm David Rusenko, and on today's show, we talk to Immad Akhund. Ahmad worked at startups for over 10 years with somewhat mixed success, and he seriously thought about giving up. Before he ended up creating Mercury, a banking platform for startups now valued at$3.5 billion. I talked to his mom, who at first wasn't so sure about any of it. I said, bank? What is bank? Who does bank? I said, how can anyone start a bank? Because for me, it is quite an impossible job to do. But he said, I will do it.

0:58Then I was sure he will do it. Today, how he tackled that impossible job? By getting entrepreneurs to trust him with the one thing that defines their startup's life or death. Their money. Now, Imara Kunt.

1:20Why don't we start back at the beginning? Just kind of tell me where were you born and where did you grow up?

1:25Immad Akhund:So I was born in Pakistan. on. We stayed there until the age of nine. So I have like a pretty good memory of it. And I, I remember just having like a really good life. Because my mom has like eight siblings, and my dad has like five direct siblings and like another eight or nine, like half siblings. Actually, I once counted there, I had like 45 first cousins. And everything there is like family oriented. So it's just like every day it was you would hang out with family and like I'd play cricket. And then my mom, who is a very brave woman, was like, hey, there's not enough opportunities for my kids here.

2:04Immad Akhund:So, you know, my mom really instigated us moving. So my sisters and me and my mom moved to the UK at the age of nine. I think actually the hardest part of moving to the UK is we had no family in the UK. So like to have that like taken away from me was like very jarring. We do have our first clip to play for you from your mom. This is when I asked if she remembered the day you were born. All right, this will be fun. I don't know if I've ever asked that. When Ahmad was born, like girls were born in such random days, but Ahmad born on the exact same day. I said, oh, one mathematician has born. So he was very like calm and quiet boy.

2:45I think because of three girls, my sister used to say, mine are so naughty, but he's so calm. It is because of his sisters. that's fun do you remember the type of kid like what kind of personality you had as a kid yeah i

3:00Immad Akhund:guess mathematical day one it's kind of interesting i guess when i think back and i was like relatively shy you know i wasn't great at like large groups or like making friends necessarily but i was i guess competitive fairly academic at least when it comes to math and math related subjects like i just enjoyed them a lot and I would want to do really well in them. And then, yeah, I had three sisters that were like very close to my age. So being like a brother to them, you know, as a youngest, like there's always like a somewhat like doting nature to a bunch of girls. Do you think being the youngest kind of shaped your personality in some ways?

3:39Immad Akhund:I mean, it's interesting because like I am the youngest, but especially after we moved to the UK and I felt like I gained independence very quickly. Basically, since the age of 14, I've had a job and made money and never asked for any money from my parents from the age of 14. So it just felt like I had to become independent very, very early, which gave me like this, like kind of strength. So yeah, it felt like even though I was the youngest, I quickly became a source of strength to my family. And I guess like I took that upon myself as well. Do you remember when he was young, what you hoped he would be or what, you know, what kind of dreams you had for him?

4:16To be honest, I always used to think he's extraordinary, brilliant, because he used to get 100 out of 100 in maths. In maths, he was extraordinary. Whatever you tell him, he just memorized it. I don't know how. I said, you are brilliant. So he used to be very angry with me. Don't call me brilliant. Many children are more brilliant than I am. I said, they may be. But for me, you are the best. So I always called him the best, the best, the best. Bore him, really bore him by calling him the best. But this type of imad type of children are very few in the world, I think. I'm not saying because he's my son, because he's like unusual.

5:11What do you think makes him especially unusual? One, his memory, which is God-given. I can't make him unusual. I can make him a good boy. I can give him good manners. And I can make him honest, loyal, helpful. That I can teach him a little bit, little by little. But unusual and special and brilliant. No mother can make a child.

5:44Immad Akhund:I remember like I never wanted to like disappoint my parents. I feel like that was like actually a big drive for me when I was younger that like I would like try to never be naughty or at least in a way that I could be discovered. Speaking of your parents, what were your parents like and what did they do for a living? So my dad's always been an entrepreneur of some sort. So he still has a garage, like a car repair garage in Pakistan. Do you have any memories of watching your dad's business? What are your impressions of what it was like for him to be a business owner and entrepreneur? Yeah, I definitely went with him to the garage.

6:20Immad Akhund:And it's pretty grimy. It didn't appeal to me. It's like, oh, wow, I'd love to do this. But he once said this to me. So when they moved to the UK, my dad had a really hard time getting a job because he was used to being an entrepreneur. And he once said this thing. I'm sure he said it in an offhanded way. He was just like, I can't work for people. but it really stuck with me. It's like, oh, like, you know, when you're a kid, you're like kind of impressionable. And this idea that like someone could not work for someone like just stuck with me. And like, I have this like self-image as well now that I just can't work for people.

6:52Immad Akhund:Like I can't, I can't have someone manage me. And it's like, to some extent, like irrational, but I do think like I just picked that up from my dad. And then my mom has been a teacher mostly. So she was a teacher in Pakistan. And then when we moved to the UK, you know, she had to take whatever odd jobs. So she worked at a grocery store and that kind of thing. So when I came here, I was asking for a job. Nobody was giving me. They said, you are too overqualified and you don't have country experience and you have nothing to show. I have done masters in comparative religions. I wrote a big thesis.

7:30My teacher was so happy. He said, you do PhD. But I got married and I couldn't do. I couldn't do PhD in empathy. So when I came here, I had nothing really, to be honest. Nothing to show really, but I was doing odd jobs then. And talking to your mom, it sounds like your move to London was a little challenging. You kind of talked about, you know, leaving family, kind of being in a new place. Like, talk a little about what that was like.

7:59Immad Akhund:Yeah, I mean, I was really happy in Pakistan. and you know moving to the uk was a yeah no friends no family so like socially very different yeah i had a strong kind of i could speak english but you know it wasn't like the best english i had a very strong accent so like i had this like you know self-image of being like a really good student and like excelling in classes but especially in the first couple of years it you know it took a while to just like understand what the hell was going on like catch up with things and like i remember you know there's this idea of like placement sets where like if you're great at maths you'd be in the top set and then medium would be like you're okay so they put me in the lowest set which was like you know in pakistan i was like literally in like a pretty big school i was like the top or second best math student so but it just took a long time to adjust to like the new reality we actually have a story from your mom about this moment that i wanted to just play for you?

8:54In the beginning, he used to cry sometimes. And I used to cry with him. Because when he cried, I cried. Because I used to think I have like, took him out of his roots or somewhere he was happy.

9:10Immad Akhund:Oh, man. So I was sad too. So I used to go and show his teacher his report cards. He used to come first in Pakistan and here he was a bit dwindling a little bit in the beginning. So I went to his teacher and said, I have brought him here. Now it will be my fault if he goes down a bit. So teacher said, what shall I do, Mrs. Ahun, to help him? I said, make him sit just in front of you and explain the questions. So she started doing that and she said, Mrs. Ahun, you were right he's very good I know if my mother doesn't know his son who will know that's a sweet clip so I think what's really sweet about that story is just it sounds like she was a really strong advocate for you in a lot of ways when you removed do you remember that piece or was that a little bit more stuff she was doing behind the scenes no I definitely remember it and she was very proactive about it I mean I think a lot of my early confidence comes from like her confidence in me because i think like when your mom's always like you're amazing and like you can do this and like you're the smartest person i know or whatever it's like it makes you feel good because when you're young you kind of look up to your parents to tell you that you've got something figured out so so there's definitely that uh oh i you know the other thing was moving to the uk was relating to my sports self-image like i you know i played cricket and I swam or whatever.

10:43Immad Akhund:But everyone played soccer or football in the UK. And like, I literally never played the sport before. That's all everyone played. So, you know, even at the age of nine, like, it just felt like I could not play the sport, right? So yeah, it was just like this real, like, shattering of like, self-image and self-confidence for me. But, you know, I guess in hindsight, it maybe it was good for me. It was a difficult time, but like rebuilding that self-confidence and self-image was probably something that like helps me as an entrepreneur because it's like you know this idea that like you know nothing about something and like you're starting from nothing is you know very close to like building a company all right when i built mercury i knew nothing about fintech and maybe if i hadn't been able to like have this image of like a full reset where i had to like rebuild every part of my life at the age of nine maybe like i wouldn't be able to like do that as a as entrepreneur uh i don't know maybe this is like a post-justification of it or something like that it was a really difficult time definitely like it felt traumatic and i i wouldn't say like i really got out of feeling good about it all until maybe even until i moved to san francisco to be honest because i never felt like i belonged in the uk do you remember around that time did you have any sense for what you wanted to be when you grew up uh no not at all i mean especially at the age of nine definitely not it wasn't until i'd say like the age of 14 or 15 where you know i started making some websites and this is like you know i was 14 in 1998 right so like the internet was new and like we had a computer and my dad was like very into computers actually we even had a apple inbox on which was like extremely rare if anyone to have a computer 1987 or something or 88 so we always had, I mean, we weren't rich or anything, we always had access to like computers.

12:33Immad Akhund:So I don't think it was until then where I could like maybe see a path where I could see being good at something that I could do. But even then, I didn't think of myself as an entrepreneur. Like, I actually had this like idea that eventually maybe I'd become an entrepreneur, but like I had no path to it. And I really fixated on like going to like Cambridge, Oxford, like that's like kind of the Ivy League equivalent in the US. I just had this idea that it would be a big unlock to future success to have that badge behind me, which I think in the UK especially is true. So I was like, how do I get there?

13:09Immad Akhund:And actually, I was more interested in doing math, but I realized that I was good at math, but not amazing at math. But I realized I was probably amazing at computer science. Obviously, it turned out to be like a great decision. And I think back at like, you know, how that like, was such an informative decision to me. Like, I think when I became an entrepreneur, you know, I kind of thought of coding as like not that valuable for a long time. It was like a thing I could do. And I kind of enjoyed doing it. But I didn't think it was like a valuable life skill. And this is like 2002, right? Like, so it was, you know, this is like after the dot-com boom it wasn't like yeah and i remember like skipping forward a little bit to when i realized like programming could be valuable i became an entrepreneur in 2006 and you know in london there was a lot of like people who wanted to be entrepreneurs but couldn't build anything you know all these people with ideas and like they'd go to all these meetups and like i'd meet them all the time and they were just like idea people they would always be going like oh man And like, I wish I could code something or like, hey, can you help me make this thing?

14:15Immad Akhund:But it just like suddenly felt like actually like the real bottleneck to like entrepreneurship, especially when you're just starting out, is like being able to build something. And I had this like unique skill set that I developed that was almost a surprise. I was like, oh, actually, like I have like the most important skill set to be an entrepreneur because like everything else you can kind of pick up. But it's hard to like pick up coding, like especially like, you know, I'd been doing it since the age of 14. So I'd built up that skill over eight, nine years by then. Do you remember starting that first company?

14:43Like, what was the idea? How did you come up with the idea? How did you decide to work on it versus, you know, at that point in time, presumably the default would be go out and get a job?

14:52Immad Akhund:Yeah, so I had a job at Bloomberg. That was my first and only real job. It was actually quite hard to get because, you know, the default path for everyone back then, this is like I graduated in 2005, it was like everyone was going to consulting or investment banking. But honestly, I didn't really want to do that. But I also applied for a few just like programming jobs. So I got this job at Bloomberg. And I like the coding part, but I've really, I mean, it probably goes back to like me not wanting to be managed by people or whatever. But I really felt like a cog in the wheel. Like I would be given these like specs, I go do this thing.

15:27Immad Akhund:And I wouldn't even know why I'm doing the thing. And I just felt so like demoralized that one year I worked at Bloomberg. Yeah, I wouldn't even work that hard. I would like show up and do the thing pretty fast. So it worked like maybe two or three hours a day. But it was so draining not being motivated all day to do things. So I met a friend there who like joined Bloomberg at the same time. And me and him would like look at TechCrunch all the time. And this is 2006. You know, people would be like launching things, you know, like maybe Flickr was sold or something for like 30 million. And we'd be like, whoa, that's insane that like This thing was sold.

16:02Immad Akhund:And we'd look at this stuff and we were both programmers and we'd be like, we could have built this, right? Like it didn't seem like that hard to build these things that were selling and making money. And, you know, it was like relatively basic websites. So that time was like young people that could like code. We were just like, we could do this ourselves. So I was like, okay, you know, I'll quit this job. You know, my thinking at the time was like, hey, this will be fun. I kind of hate my job. and I had like a reasonable confidence at that point that I could get another job as a programmer. I had hardly any money saved up.

16:34Immad Akhund:I had like 6 ,000 pounds saved up, which like felt like a lot to me at the time. Obviously it was like nothing, but I was like, you know, I could probably survive off like 6 ,000 pounds for a year. So yeah, we just like kind of quit. Starting the company really was not my dream. Because in Pakistan, they do either job or they have lands. There is no dream of companies or anything like that. So I never thought he will, I thought he will do a good job after doing Cambridge degree. So when he finished his degree, as soon as he finished, he got a job, good job in Bloomberg. So he left his job I did not know what is his aims, his dreams and aims.

17:25So I was so sad. I said, oh, you left your good job. Now what are you doing? You're not earning enough, this and that. I was not happy really, to be honest. I have never seen anyone doing this. You know, if you have not seen anything like that, you can't just make up a story like that. My story was he will do a job and then he will do a better job, then he will do a better job. I never thought he will do a company, but he said, Amman, this is only a staircase. I am climbing. Think as if I am climbing. And I will go up, up, up. If I will not go up, I will do a job. I promise. More after the break.

18:18Keeping up with this economy matters. And in a world full of hot takes and noise, Marketplace does things differently. I'm Kyle Rizdahl, the host of Marketplace, a daily podcast that delivers independent, award-winning journalism dedicated to making you smarter about this economy. You can listen to Marketplace on Spotify.

18:43And now, back to the episode.

18:48Immad Akhund:The feeling of just like building something was like such a great feeling. I got this like tiny, like the first office I had was like insanely small. Like it was a tiny one bedroom, basically big enough for like two single beds, right? And we shoved two tables in there. So every day I'd sleep in this thing and then he'd come over and we would work on the startup all day long in this like tiny bedroom. And that went on for like seven months. It was called RevMap. Didn't go anywhere. We had like maybe 4 ,000 people that used it. Everything about that startup was a disaster. We raised no money, even though we tried.

19:23Immad Akhund:No one used it. We didn't really have a strategy of how we'd get users. So everything about it was bad, but I just enjoyed my day every day, which was so different from Bloomberg. I don't know how rational it is, but even though everything was bad, I was just like, wow, I just need to do this for the rest of my life because I just felt so motivated because when you build something you obviously end up meeting entrepreneurs that are also doing it and i went to a bunch of meetups and like you know i met other like really fun people building like building things and it just like opened up this whole world to me of like people building things and and there was a few people that had done startups in the uk but moved to san francisco because of y combinator so it was kind of cool to see like oh wow like you could move to the promised land of silicon valley and like raise money through y combinator so it's like, okay, I just like, I need to do Y Combinator.

20:13Immad Akhund:So I just set my heart on that. Yeah. So let's talk about that. When did you make that decision to move to the US? And was it to start a company or were you just like, hey, I'm going to move out to San Francisco and see where things go? So I networked really hard while I was doing this startup. Like I would go to every single event in London there was to go to. And the startup ecosystem was like just getting started. So there weren't that many people. And so I ended up like knowing every young entrepreneur in the UK, just because there weren't that many. And then every entrepreneur in the UK was looking for CTOs.

20:46Immad Akhund:This was the standard thing in the UK. For whatever reason, everyone who started companies was not a programmer, and they all needed an engineering co-founder. So I knew both the companies that were moving to do Y Combinator from London, and they both needed an engineering co-founder. And they're already going to Y Combinator. So I basically just interviewed at both of them and then i ended up choosing click pass so that was my second company click pass which we did from like we did wicom in 2007 and it went on for like almost two years do you remember that first time moving out do you have any like early memories of moving and kind of what that was like compared to london or what you're used to the funny thing is i felt so rich because click pass we'd raised like 300k so i had like 50k salary but i'd just gone seven months with like no salary and like 6 ,000 pounds.

21:38Immad Akhund:So I was like, felt like a real like freedom and opportunity. And it was just like so fun. You know, the community back then and Y Combinator, like everyone was young. I think Y Combinator gave like$15 ,000 or something like that. And yeah, it was only like basically people like just out of college or like in this is a summer program as well. So like, you know, some percentage of the people were literally in college and having like a summer break. Like literally half the companies were like, you know, if it doesn't go well they're going back to college like this was like their summer holidays and there was these like weekly dinners that like you'd meet these successful people and like you know in london like there were some successful people but you'd never meet them they were like you know on some pedestal like there wasn't like a place you would meet them uh whereas doing y-combinator you know you'd like meet these like freaking billionaires who'd like started tech companies like a small crowd like there'd be 20 of you speaking to this like extremely successful people and like yeah it really made made it real for you it's like you can do this too kind of thing was like such a important part of the message but also felt like we were just kind of playing because like you know it's like so little money and it was hard to imagine that we could do it I remember talking to Paul Graham once in that first batch and he was like you know like one of you could build a unicorn like a billion dollar company and I was like what is Paul talking about like none of these kids are voting million dollar companies.

23:02Immad Akhund:It just seems so hard to imagine because like Y Combinator had no success at that point, right? But obviously he was right and Dropbox was in that batch. You know, one of the things that a lot of kids go through, you know, you grew up in Pakistan. So I grew up in France. I was born in France. I grew up in Morocco. You know, a lot of people go through this. Some people struggle, some people don't. But this feeling of like having no attachment to any like specific culture, kind of feeling a little bit outside of the cultures. I mean, is that something you ever felt? You know, did you have to reinvent yourself moving back to the US like you did in the UK?

23:33Or did it feel a little bit more natural?

23:35Immad Akhund:You know, I never really settled into the UK. Like it always felt like a foreign place to me where I wasn't that welcome. I think there's a combination of things like a maybe that first move was like so hard. B, I think, culturally, like British culture is like quite reserved. And it's like polite, a little cynical, and it was just very much not me. Whereas when I moved to, and obviously my experience in the US is like not a normal experience, but like, you know, I fell in with like tech entrepreneurs that are like all the exact opposite of British culture and much closer to like my culture. So it really felt like a moment of saying like, oh wow, I found my people after like not having any people for a long time.

24:23Immad Akhund:And then I moved to Crystal Towers, which was kind of the white scraper at the time. and I guess we lived in the same building but there was like you know it was literally like I was in one room with an entrepreneur next door was like Dropbox founders that lived in the next building and then you know you guys lived in the sixth floor the fourth floor whatever was the 11th floor I can't even remember what floor it was but but it was like yeah there wasn't any point where I could be lonely I was just always surrounded with like people going through like this like similar experience and it was it was like a really kind of a bonding environment and And I'm still friends with a lot of the people that I met literally in the first few months of moving here.

25:02So yeah, how did the ClickPass story go? How long were you working there? And how did that end?

Read the full transcript

25:06Immad Akhund:We ended up having relative success. So we were building basically this developer tool to let people log into websites. But no one had really come up with a way of making money, which is kind of funny. It's a classic kind of 2007 startup where you're like, okay, now we have users, but we have no thought on how we make money. And it just kind of ran out of steam, and I started my third company. And what was your third company? By this point, Flash Games was kind of a thing. And this is like 2008. So we had this idea to develop a tool around Flash Game distribution. I went and talked to Paul Graham, and I was like, hey, this is the idea.

25:46Immad Akhund:and I just remember we just had this walk and he was like, oh, I have no idea about gaming, but you seem smart. You should do YC. And I was like, okay, great. Let's go. So that was me getting into Y Combinator for the second company. And we ended up doing like full pivots. Eventually became profitable, but it went on for like eight years. But we eventually sold it in 2016. And yeah, it was like kind of a grind, but still fun. At that point, you'd been working on startups for what, 10 years or so? Yeah. So you've been doing it for 10 years. You know, you sell the company. Did you ever have this minute where you might think to yourself like, hey, maybe I'm done with startups like that was pretty cool.

26:28I've done that for 10 years. It's been hard. I had this kind of, you know, success. Or were you immediately like, I'm going to do another startup?

26:36Immad Akhund:I did seriously consider becoming an investor. And actually, when I sold the company in 2016, I invested like very quickly. I was like, okay, you know, what is it like being an investor? So I ended up investing in about 20 companies in the next year. So that was something that I seriously explored. So it was like, it's going to be either I'm a tech entrepreneur or I'm an investor, but there wasn't like another serious path I considered. We'll be right back. The pace of change today can be overwhelming. What's most important to pay attention to if you want to be creative, successful, innovative, I'm Bob Safian, host of Rapid Response.

27:16Immad Akhund:Rapid Response is a podcast that cuts through the noise, featuring candid conversations twice a week with top business leaders navigating real-time challenges. From the team behind the award-winning Masters of Scale podcast comes Rapid Response. Search wherever you get your podcasts to listen and subscribe. And we're back. Okay, so you decide you're going to start another company and then you decide, hey, why don't I start a bank? Is that like, talk me through how that process, why the bank doesn't seem like the easiest company to decide to start. So, you know, I don't know if you do this, but I always have like some ideas in the back of my head.

27:59Immad Akhund:I'm like, oh, this is a cool idea. This is a cool idea. So I had this like idea in 2013. Actually, there was this meta idea that every single tool we use as an entrepreneur will get better. So in 2006, everything kind of sucked as an entrepreneur. There was no Slack. There was no Stripe. There was no Gusto. I literally had a list of like, here's all the tools that every single startup needs and which ones are not good and which one's a good kind of thing. But by 2013, a lot of them had improved, right? I think Gusto had launched in 2011, I want to say. and obviously Stripe and Slack or the precursor to Slack was live.

28:36Immad Akhund:But banking was just one of the last things left on there that like still obviously sucked. So this idea I had in 2013, and really it wasn't even like my idea. It was like more like, here's the list of things that every entrepreneur uses and obviously they're all gonna get better, right? So it was on my list. And I just, I never thought in 2013, like I will be the one doing it. And then 2017 came along and I'd sold my company and I decided I didn't want to be an investor. So I had my list of ideas and this was the top idea. Like I had like a reasonable amount of confidence by 2017, like that this would work.

29:11Immad Akhund:I had no confidence that I could build it though. But you know, I really liked learning new things and I wanted something that was like, you know, this is after like 10 years of being an entrepreneur and like I'd finally had like enough money that I didn't need a job straight away and I could like spend some time thinking about something hard. So I wanted to do something hard and this was like the hardest thing at the top of my pile. And I actually kind of liked that I had this idea for such a long time because it like it really, most ideas I have, you know, normally you have an idea and you kind of get bored of it.

29:40Immad Akhund:But I felt like the fact that I hadn't got bored of this idea meant that I would probably be willing to do this for another 10 years of my life or 20 years of my life, right? Given that I'd already thought about it for like four or five years by that point. So at that phase, I really went through this like kind of learning exercise, okay, like what does it take to really do this? And yeah, I didn't realize this in 2017, but like this was like very early in fintech. No one really knew how to build a neobank. Literally, no one really knew. Maybe two or three people had done it. I mean, there was a few consumer neobanks where we wanted very specific features or wires and things like that.

30:14Immad Akhund:So at that time, I just spent five months going really deep and deciding, is this something I could do and how would I do it? The thing I wanted, which was a startup banking platform, what if a bank could build great software? What would that mean? And I spoke to every fintech investor I could find, fintech entrepreneur I could find, every lawyer. I had 90 different meetings in that five months to figure out what is the plan for doing this. And it was like, over time, you kind of coalesce on like, okay, this is what might work. And that was the process. Over that time, I built confidence. When I first had my first meeting, I was like, I have no idea what these people are talking about.

30:50Immad Akhund:And then eventually, you get to the point where you're like, because you had 89 meetings before, Or you probably even know more than the 90th person you're talking to because you've accumulated all this fairly specific knowledge. But yeah, eventually it became real. Do you remember the first time you told your mom about the startup idea or sort of that you were actually doing this again? Yeah, I don't think so. She's always been like very much like, you know, whatever you do is going to be successful in my kind of thing, which I appreciate about her. She told us to kind of paraphrase a little bit, but she told us basically when you told her that you were going to start a bank that basically she didn't even realize that was an option.

31:26She was like, well, that seems really hard.

31:29Immad Akhund:Yeah, she probably didn't believe I'd do it. I mean, I'd had a lot of failures until then as well. Even though she has confidence in me, she probably didn't necessarily think I'd have managed to actually succeed. Do you remember the day that he first told you he was going to start a bank? Oh, yes. I was very shocked. I said, bank? I said, bank? What is bank? How can you do bank? Who does bank? Never saw anyone doing bank. I said, how can anyone start a bank? Because for me, like it is quite an impossible job to do. But he said, I will do it. Look, I have proved myself. I said, yes, of course you have.

32:09But he said, I will do better. I was sure he will. So she also said, I mean, one of the things I thought was really, kind of insightful is that starting a bank, you need people to trust you, right? We asked her, you're kind of about your biggest strengths. So I want to play this and then I want to ask you about that. The thing is that he, from childhood, he's so honest and he's so like clear about everything that you can't feel that something dodgy is going on under the carpet. You talk to him, you straight away find out he's so clear cut. He's like a clear-cut diamond. He's my son, so I can say.

32:52That's cute. You know, I thought that was really interesting because trust is so important, especially for a bank. And, you know, I wonder if you have a philosophy on how you build that trust and how you go about that.

33:04Immad Akhund:Yeah, I mean, I quickly realized when I started Mercury, actually the hard part is trust. Like it's not that hard to build the best product, But in some ways, if you compare us to like JPMC or whatever, there's no like question on like who's got the better product, right? Like they're not even competing against us in product. But what they have is trust. And like banking is almost the hardest trust barrier that you could build as a company. There must be some other one that's harder. But I guess like Tesla or something is kind of hard because they're driving you around and they could break. But like banking, like, you know, when someone uses us as a bank, they're like putting all the money in Mercury.

33:42Immad Akhund:I realized very early on, it's probably our biggest challenge. And I would still say it's probably one of the bigger things that we have to continue to invest in. So a few things we did deliberately for it to try to build trust and a few things that we did accidentally early on. On the deliberate side, I think the main way you get initial trust is through association. So we raised from Andreessen Horowitz and we had actually 60 investors in our seed round. Many of them were like well-known entrepreneurs and well-known fintech people. And actually the original founder of Silicon Valley Bank invested in Mercury.

34:16Immad Akhund:And I definitely think that helped. I think secondly, I think the way you talk and the way you like do pricing and like just being like very open and transparent about it, I think helps build trust, right? Like I think if you use a lot of buzzwords and like you have a lot of hidden pricing and like all of these things, like it can feel like a low trust kind of environment. And then number three on the deliberate side was, I think it's much easier to trust a person that you can see versus a brand. And I tried to tweet a lot. I went on a lot of podcasts. I feel like people see me. Also, if anyone complains on the internet, I'm there saying, oh yeah, what's wrong?

34:55Immad Akhund:I'm sorry about that. Let me try to get a fix. So like people feel like I'm accessible and like I'm on their side. I mean, I can't always fix a problem, obviously, but at least I'm like, I'm there. You know, if someone wants to shout at someone, they can shout at me kind of thing. So I think that helps for us. I think on the accidental side, we spent a ton of time on the onboarding process, like the literal steps to like, you know, what do you need to do to apply for a bank account? And we ended up doing it almost accidentally. We had to do like a lot of backend work because we switched between like two partner banks.

35:25Immad Akhund:So our front-end team and our designer just had a lot of extra time, and we ended up redoing the onboarding process, which is something very unsexy that most startups wouldn't have optimized as much as we did before we launched. But we realized that's a very strong first impression, and it's also something where most people have a very negative impression of signing up for financial services. You assume you're going to go through this annoying, awful process when you're signing up for a financial service. like when we started Mercury, we signed up for like 12 banks. All of them are painful, right?

35:58Immad Akhund:You'd be like, walk to the bank branch, wait for three hours to get the bank account life and then go home and then realize, oh, the bank account doesn't have wires enabled because that's like a separate thing. You have to go back to the bank branch to enable wires. It was like insane. Or like maybe you'd go there and you wouldn't have all the documents that they need and you'd have to go back and get the documents. So whereas like Mercury was just like a really delightful kind of onboarding experience. And that really set like, I think people felt like, oh, wow, I've done so much to make this better that it's probably something I can trust for like the rest of the process.

36:30Immad Akhund:So it's like this like really strong first impression. And that was like, it's kind of accidental. I didn't expect it to matter that much. We just did it because like, we had time I didn't think like, wow, this is going to be like a great trust building exercise. But it definitely helps. So you have like one of the things I wanted to do basically from the starters go like, what if a bank could build great software? What would that mean? And I think this is what it would mean. We're making about$650 million a year. We have 200 ,000 plus customers. We have 1 ,000 employees growing at like 40 % plus yearly.

37:03Immad Akhund:And I guess in terms of product, we initially started with just like a core banking features for startups. Now we've kind of built what I think of as like the core kind of money movements outside the bank account features. So we We have a corporate credit card, a bill pay solution, an invoicing solution, and kind of accounting integrations on top of that. It sounds like he shared both the ups and the downs. And, you know, with any company, there's a lot of struggle. What has it felt like for you to see his success at Mercury and just how that journey has played out to date?

37:40When he was little, he used to tell me, I will buy you a Mercedes. So when he got a little bit money, he said, I will buy you a black Mercedes. But I said, I don't need Mercedes because everything is near my house. The station is near, bus stop is near. I said, I don't want Mercedes. But now when he got enough money, he said, now I will buy you a house. So I'm so happy. I know one thing that's been important to you is just it can be extra work, but really working to help service immigrant founders. And I'd love just to hear your perspective on that.

38:18Immad Akhund:I mean, I think there's like a business case for it. Like when we started with serving, like, you know, I kind of looked at myself as like, hey, I moved from the UK to the US and it was hard to get access to financial services. And I was like, you know, we have to support these entrepreneurs. And like, I think there's some stat out there, like 50 % of like unicorn companies are like started with an immigrant founder. So from a practical business perspective, you know, this was like a valuable set of people to go after, especially if we're serving startups. And then from a personal perspective, I wanted to feel like I was like serving myself.

38:53One of the things that I know he places a lot of importance in is just catering to founders that are either immigrant founders or outside the U.S. Where do you think that passion comes from for him? I think that is the reason the patient has come from, because he thinks how hard life can be. If you have gone through certain things, then you can help better. I think you understand better. If you have not gone through these things, it is hard for you to understand. So I think we got our last question here. This is kind of one thing that, you know, I asked your mom what she's most proud of about you, and this is what she had to say.

39:32I'm most proud of that people are really talking nice about him. I'm really proud of that. So if people are not talking nice about you, what is the use of life, really? Life is worth living when people are talking nicely about you, behind your back. That's what I want for myself. If I will die, somebody will talk nicely about me.

40:02Immad Akhund:that's sweet uh yeah i feel like before you have kids yourself you don't really appreciate like the things that parents do uh and you know i think there's definitely like she's a very brave woman to like move countries have four young kids and you know how hard she worked has always been like a strong example for me i think she's just like she's just got this like real need to help people and it's always set like a good example for us too. Like it's actually kind of hard to live up to an example of like how good a person she is. So I definitely think I was very lucky to have her as a mother. Well, Ahmad, this has been awesome.

40:41Thanks for coming on the show.

40:43Immad Akhund:Yeah, thanks for having me, David. This was fun.

40:57that includes transcripts and key takeaways from each story. Head to leapforward.fm to sign up. I'd also love to hear your feedback on the episode and who you want to hear from next. Just shoot us a text at 415-915-3050 to get in touch. This episode was produced by Theo Balcom and Kim Naderfein-Petersa. Craig Ellie is our engineer. Rhys Lodano made our cover art. Music is by Jim Brumberg and Ben Landsberg of Wonderly. I'm David Rusenko, and this is the Leaf Forward podcast. See you next episode.

41:37He's an amazing son. I love him so much. I want to see him every day. Sometimes I'm looking at him and he's doing all kind of brushing his teeth. Making food for his children because he's such a good father. Make food for his children. take them to school. And I'm so proud of him if he's doing things like that. He said, now don't start praising me so much now, Amma. I said, look, I have got the chance now to praise you, I will.

From the publisher

After more than a decade of mixed success with tech startups, Immad Akhund decided to try something even harder: starting a bank.

Today, Mercury is valued at $3.5 billion and serves thousands of startups. But the road to get there was long and rocky. Immad shares how moving from Pakistan to the U.K. left him struggling to belong, how a string of failures nearly led him to leave entrepreneurship altogether, and what kept pulling him back. We also hear from the person who believed in him - really believed in him - long before anyone else: his mom. 

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