Inside OpenAI | Logan Kilpatrick (head of developer relations)

8 Feb 2024 · 1 h 8 min

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

Lenny's Podcast: Product | Growth | Career

Episode

Inside OpenAI | Logan Kilpatrick

Guest

Logan Kilpatrick

  • Role: Head of Developer Relations at OpenAI
  • Background: Former machine learning engineer at Apple, advisor on open source policy at NASA, and board member at NumFOCUS.

Episode Overview

In this episode, Logan Kilpatrick discusses

  • OpenAI’s innovative work environment and its impact on team culture.
  • The importance of high agency and urgency in employees.
  • Insights into writing effective ChatGPT prompts.
  • The current status and future of the GPT Store.
  • OpenAI’s planning process and decision-making criteria.
  • Future developments at OpenAI and B2B offerings.

Key Topics

OpenAI’s Work Environment

  • Culture: Fast-paced and transparent, fostering an environment of trust and quick recovery from internal challenges.
  • Recent Events: Discussed the internal dynamics and recovery from recent board-level changes.

Employee Characteristics

  • High Agency and Urgency: Emphasized as critical traits for employees, enabling swift problem-solving and innovation.

Prompt Engineering

  • Concept: Crafting prompts for AI to maximize output quality.
  • Advice: Provide detailed context to improve response specificity.
  • Future of Prompting: AI models will evolve to intuitively generate high-fidelity prompts from minimal input.

GPT Store and GPTs

  • GPTs: Customizable AI models that encompass specific functionalities.
  • Launch Impact: Aimed at empowering non-developers and broadening AI applications.
  • Monetization Potential: Future plans to enable creators to charge for their GPTs, enhancing the ecosystem.

OpenAI’s Planning and Innovation

  • Planning Process: Combines annual and quarterly goal setting with dynamic adjustments for innovation.
  • Success Metrics: Focused on adoption, revenue as a proxy for compute, and alignment with the AGI mission.

Future Directions

  • New Modalities: Expansion of interfaces (voice, audio) for interacting with AI.
  • Agents: Development of AI agents capable of handling tasks over extended periods.
  • GPT-5: Expected advancements to solve more complex problems, though not radically altering current challenges.

B2B Offerings

  • Enterprise Features: Enhanced capabilities for businesses, including custom GPTs and security controls.
  • Usage: Encouraging internal sharing of AI-driven solutions tailored to company-specific needs.

Notable Quotes

  • "Finding people who are high agency and work with urgency."
  • "GPTs are our first step towards the agent future."

Recommendations

  • Books: "The One World Schoolhouse" by Sal Khan, "Why We Sleep" by Matthew Walker.
  • Productivity Tip: Use AI to augment personal and professional tasks, embracing new AI interfaces and tools.

Connect with Logan Kilpatrick

  • Twitter: [@OfficialLoganK](https://twitter.com/OfficialLoganK)
  • LinkedIn: [Logan Kilpatrick](https://www.linkedin.com/in/logankilpatrick/)
  • Website: [logank.ai](https://logank.ai/)

Connect with Lenny

  • Newsletter: [Lenny's Newsletter](https://www.lennysnewsletter.com)
  • Twitter: [@lennysan](https://twitter.com/lennysan)
  • LinkedIn: [Lenny Rachitsky](https://www.linkedin.com/in/lennyrachitsky/)

Episode Resources

  • OpenAI: [Website](https://openai.com/)
  • Hex: Data collaboration tool
  • Whimsical: Product workspace for clarity and alignment
  • Arcade Software: Interactive demo creation

Call to Action

  • Explore OpenAI's GPT Store to see how GPTs can solve specific problems and consider creating your own.
  • Engage with AI tools to enhance your workflow and explore new interfaces beyond traditional chatbots for a competitive edge.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:00finding people who are high agency and work with urgency. If I was hiring five people today, like those are like some of the top two characteristics that I would look for in people because you can take on the world if you have people who have high agency. And like not meeting to get 50 people's different consensus, they hear something from our customers about a challenge or they're having and like, they're already pushing on what the solution for them is and not waiting for all the other things to happen that like people just go and do it and solve the problem. I love that. It's so fun to be able to be a part of those situations.

0:35Today, my guest is Logan Keltpatrick. Logan is head of developer relations at OpenAI where he supports developers building on OpenAI's APIs and JATGPT. Before OpenAI, Logan was a machine learning engineer at Apple and advised NASA on their open source policy. If you can believe it, JATGPT launched just over a year ago and transformed the way that we think about AI and what it means for our products and our lives. Logan has been at the front lines of this change and every day is helping developers and companies figure out how to leverage these new AI superpowers. In our conversation, we dig into examples of how people are using JATGPT and the new GPTs and other OpenAI APIs in their work and their life.

1:20Logan shares some really interesting advice on how to get better at prompt engineering. We also get into how OpenAI operates internally, how they ship so quickly and the two key attributes they look for in the people that they hire. Plus, where Logan sees the biggest opportunities for new products and new startups building on their APIs. We also get a little bit into the very dramatic weekend that OpenAI had with the board and set up all of that and so much more, a huge thank you to Dan Shipper and Dennis Yane for some great question suggestions. With that, I bring you Logan Keltpatrick after a short word from our sponsors.

1:56This episode is brought to you by Hex. If you're a data person, you probably have to jump between different tools to run queries, build visualizations, write Python and send around a lot of screenshots and CSV files. Hex brings everything together. It's powerful notebook UI lets you analyze data in SQL, Python or no code in any combination and work together with live multiplayer and version control. And now Hex's AI tools can generate queries and code, create visualizations and even kickstart a whole analysis for you all from natural language prompts. It's like having an analytics co -pilot built right into where you're already doing your work.

2:33Then when you're ready to share, you can use Hex's drag and drop app builder to configure beautiful reports or dashboards that anyone can use. Join the hundreds of data teams like Notion, Altrails, Loom, Mixpanel and Algolia using Hex every day to make their work more impactful. Sign up today at Hex .tech slash Lenny to get a 60 day free trial of the Hex team plan. That's Hex .tech slash Lenny. This episode is brought to you by Wimsical, the iterative product workspace. Wimsical helps product managers build clarity and shared understanding faster with tools designed for solving product challenges.

3:11With Wimsical, you can easily explore new concepts using drag and drop wireframe and diagram components, create rich product briefs that show and sell your thinking, and keep your team aligned with one source of truth for all of your build requirements. Wimsical also has a library of easy to use templates from product leaders like myself, including a project proposal one -pager and a go -to -market worksheet. Give them a try and see how fast and easy it is to build clarity with Wimsical. Sign up at www .wimsical .com slash Lenny for 20 % off a Wimsical Pro plan. It's www .wimsical .com slash Lenny.

3:52Logan, thank you so much for being here. Welcome to the podcast. Thanks for having me, Lenny. I'm super excited. I want to start with the elephant in the room, which I think the elephant is actually leaving the room because I think this is months ago at this point, but I'm still just really curious. What was it like on the inside of OpenAI during the very dramatic weekend with the board and Sam and all those things? What was it like? And is there a story maybe you could share that maybe people who haven't heard about what it was like on the inside of what was going on? Yeah, it was definitely a very stressful Thanksgiving week.

4:25I think like in broad context, like OpenAI had been pushing for a really long time since Chattchibouti came out. And that was supposed to be like the first, one of the first weeks that like the whole company had like taken time away to like actually reset and have a break. So like very selfishly, I was super excited, spent time with my family, all that stuff. And then the after, the afternoon, we got the message that all of the changes were happening. And I think it was super shocking because I think and this is a perspective a lot of folks share like there's everybody has and continue to have such deep trust in Sam and Greg and our leadership team that it was like just very surprising.

5:02And we're also like a very, as far as company cultures go, like very transparent and very open. So like, you know, when there's problems or there's things going on, like we tend to hear about them. And again, it was the first time that a lot of us had heard some of the things that were happening between the board and leadership team. So very, very surprising. I think my, my sort of being someone who's not based in San Francisco, I was like again, very selfishly like kind of happy that it happened over the Thanksgiving break because a lot of folks actually had like gone home to different places.

5:35So it felt like I had a little bit of comfort knowing like I wasn't the only one not in San Francisco because like everybody was meeting up in person to do a bunch of stuff and be together during that time. So it was nice to know that there was a few other folks who were who were sort of out of the loop with me. I think the thing that surprised me the most was like just how quickly everybody got back to business. Like I flew to San Francisco the next week after Thanksgiving, which I wasn't planning to do to deal with the team in person and like, seeing literally Monday morning, I was kind of walking to the office, being like expecting.

6:08I don't know something like weird to be going on or happening or like a, and really it was like people laser focus and like back to work. And I think that that like speaks to like the caliber of our team and like everybody who's just so excited about building towards the mission that we're building towards. So I think that was like the most, yeah, that was the most surprising thing of the whole, the whole incident. I think a lot of companies like would have had the potential to like truly be like derailed for some non -trivial amount of time by this and like everybody was just right back to it, which I love.

6:40I feel like it also maybe brought the team closer together. It feels like it was kind of traumatic experience that may bring folks together because it was something they all shared. Is there anything along those lines that's like, wow, things are a little different now. One of my takeaways was I'm actually very grateful that this happened when it happened. I think like today the stakes are, you know, they're still relatively high. Like people have built their businesses on top of OpenAI. Like we have tons of customers who love chat up to T. So if something bad happens to us, like we definitely impact our customers, but sort of on the world scale, like, you know, somebody else will build a model if OpenAI disappeared and continue towards this progress of general intelligence.

7:20I think, you know, fast forward like five or 10 years of something like this would have happened. And we sort of hadn't gone through the whole full upcoming like word transformation and sort of all those changes that are going to happen. I think it would have been a little bit or potentially much worse of an outcome. So I'm glad that things happened when the stakes are a little bit lower. And I totally agree with you. It's like the team has been growing so rapidly over the last like years since I joined. It's been crazy to think about like how many new folks are and I really think that this like really brought people together because most folks like historically, many of the folks when I joined, what kind of bad did us all together?

8:00It was like the launch of GBT, the launch of GBT4. And like for folks who like weren't around for some of those launches, it was perhaps DevDay, for folks who are around for DevDay, it was probably this event. So I think we've had these events and have really brought the companies together across bunchally. So hopefully all the future ones will be like really exciting things like, you know, GPT5 whenever that comes and stuff like that. Awesome. We're going to talk about GPT5. Going in a totally different direction. What is the most mind blowing or surprising thing that you've seen AI do recently?

8:30The things that are getting me most excited are these like new interfaces around AI. Like the rabbit R1, I don't know if you've seen that, but if the consumer hardware device, this company called TLDRAW, I don't know if you've seen TLDRAW. I think if you sketch something and then it makes it as a website. Yeah, and that's like only like a small piece of what TLDRAW is actually working on. But like there's all of these like new interfaces to interact with AI. And I think like I was having a conversation with the TLDRAW folks a couple of days ago, like really blows my mind to think about how chat is the predominant way that folks are using AI today.

9:05And like I actually think like, and this is my, you know, my bulk case for the folks at TLDRAW. I'm super excited for them to build with their building, but they're sort of building this infinite canvas experience. And you can imagine how, as you're interacting with an AI on a daily basis, like, you know, you might want to jump over to your like infinite canvas, which the AI has sort of filled in all the details and you might see like a reference to a file into a video and like all of these different things. And it's such a cool way like it actually makes a lot more sense from us as humans to like see stuff in that type of format than I think like just listing out a bunch of stuff in chat.

9:40So I'm really, really excited to see more people. I think like 2024 is the year of multimodal AI, but it's also the year that people really pushed the boundaries of some of these like new UX paradigms around AI. It's funny. I feel like chat bots like as a as a PM for many years, it feels like every brainstorming session we had about new features, it's like, hey, we should have built a chat bot to solve this problem. It's like the perennial like, oh, chat bot for someone's going to suggest we do a chat bot. And now they're actually useful in working and everyone's building chat bots a lot of them based on open AI APIs.

10:12There's not really a question there, but maybe the question I was going to get to this later is just when people are thinking about building a product like say, TL draw, what should they think about where open AI is not going to go versus like, here's what open AI is going to do for us. We shouldn't worry about them building a version of TL draw in the future. What's the kind of the way to think about where you won't be disrupted? Essentially by opening AI, knowing also they may change their mind. That's a great question. I think like we're deeply focused on these like very, very general use cases, like the general reasoning capabilities, the general coding, the general writing abilities.

10:47I think where you start to get into some of these like very critical applications, and I think a great example of this is, it's actually like Harvey. I don't know if you've seen Harvey, but it's this legal AI use case where they're building custom models and tools to help lawyers and people at that legal firms and stuff like that. That's a great example. Our models are probably never going to be as capable as some of the things that Harvey's doing because our goal in our mission is really to solve this very general use case. Then people can do things like fine tuning and build all their own custom UI and product features on top of that.

11:17I think that's the, I have a lot of empathy and a lot of excitement for people who are building these very general products today. I talked to a lot of developers who are building just general purpose assistants and general purpose agents and stuff like that. I think it's cool and it's a good idea. I think the challenge for them is they are going to end up directly competing against us in those spaces. And I think there's there's enough room for a lot of people to be successful. But to me, you shouldn't be surprised when we end up launching some general purpose agent product because again, we're sort of building that with GPT today and versus like, we're not going to launch like some of these like very verticalized products.

11:57Like, we're not going to launch like an AI sales agent. Like, that's just not what we're building towards and companies who are and have some domain specific knowledge and they're really excited about that problem space. Like, they can go into that and leverage our models and like, end up continuing to be on the cutting edge without having to like do all that R &D effort themselves. Got it. So the advice I'm hearing is get specific about use cases and that could be either models that are tuned to be especially useful for use case like sales or make an interface or experience solving a more specific problem.

12:30And I think if you're going to try and solve this like very general, like if you're going to try to build like the next general assistant to compete with something like Chatchy and T, like it has to be so radically different. Like people have to really like be like, wow, this is solving like these 10 problems that I have with Chatchy and T. And therefore I'm going to go and try your new things. Otherwise, like, you know, we're just putting a ton of engineering efforts and research effort into making that like an incredible product. And it's just going to be like the normal challenges of building companies.

12:57Like, it's just hard to compete against somebody like that. Awesome. Okay, that's great. I was going to get that later, but I'm glad we touched that. I imagine that's on the minds of many developers and founders. Kind of along the same lines, there's a lot of talk about how Chatchy PT and GPTs and many of the tools you guys offer are going to make a company much more efficient. They don't need as many engineers, data scientists, PMs, things like that. But I think it's also hard for companies to think about what should we actually, like what can we actually do to make our company more efficient?

13:25I'm curious if there's any examples that you can share of how companies have taken, built to say a GPT internally to do something so that they don't have to spend engineering hours on it or generally just used open AI tooling to make their business internally more efficient. Yeah, that's a great question. I wonder if you can put this in the show notes or something like that, but there's a really great Harvard Business School study about, and I forgot which consulting for them, they did it with maybe it was like glossing consulting or something like that, but it might have been one of the other ones.

13:58And they talk about the order of magnitude of efficiency gained for those folks who are using AI tools. And I think it was Chatchy PT specifically in those use cases that they were using, comparatively against folks who aren't using AI. I'm really excited also just as this more time passes between the release of this technology for us to get more empirical studies, because I feel this for myself, as somebody who's an engineer today, I use Chatchy PT and I can ship things way faster than I would be able to. I don't have any good metrics for myself to put a specific number on it, but I'm guessing people are working on those studies right now.

14:34I think engineering is actually one of the highest leverage things that you could be using AI to do today. I'm really unlocking probably on the order of at least a 50 % improvement, especially for some lower hanging fruit software engineering tasks. The models are just so capable at doing that work. And it's crazy to think, and I'm guessing actually GitHub probably has a bunch of really great studies to publish around my co -pilot. And you could use those as an analogy for what people are getting from Chatchy PT as well. But those are probably the highest leverage things. I think now with GBT's, people are able to go in and solve some of these more tactical problems.

15:12I think one of the general challenges with Chatchy PT is it gives a decent answer for a lot of different use cases, but oftentimes it's not particular enough to the voice of your company or the nuance of the work that you're doing. I think now with GBT's and people who are using the teams in Chatchy PT and Enterprise in Chatchy PT, I can actually build those things, incorporate the nuance of their own company and make solving those tasks like much, much more domain specific. So we literally just launched GBT's a couple of months ago. So I don't think there's many new like good, public success stories, but I'm guessing that success is happening right now at companies and hopefully we'll hear more about that in the months at ComS folks like get super excited about sharing those case studies.

15:58I'll share an example. So I have this good friend, his name's Dennis Yang. He works at Chime and he told me about two things that they're doing at Chime that seem to be providing value. One is he built a GBT that helps write ads for Facebook and Google. Just big gives you ideas for ads to run. And so that takes a little load off the marketing team or the growth team. And then he built another GBT that delivers experienced results, kind of like a data scientist with like here's the result of this experiment. And then you could talk to it and ask for like, hey, how much longer do you think we should run this for or what might disemply about our product and things like that?

16:33And I think it's really. I love that. Like you said, is there anything else that comes to mind just like things you've heard people do? Just like, wow, that was a really smart way of. So I get there's like engineering, co -pilot -y type tooling. Is there anything else that comes to mind just to give people a little inspiration of like, wow, that's an interesting way I should be thinking about using some of these tools. I've seen some interesting GBT's around like the planning use cases like you want to do like OKR planning for your team or something like that. There's I just actually saw somebody tweet it like literally yesterday.

17:01I've seen some cool like venture capital ones of like doing diligence. I'm like a deal flow, which is kind of interesting and like getting some different perspectives. I think all of those like horizontal use cases where like you can bring in a different personality and like get perspective on different things. I think it's really cool. Like I personally use in a GBT, the private GBT that I use myself that like helps with some of the like planning stuff for different quarters. And like just making sure that I'm being consistent and how I'm framing things like driving back to like individual metrics stuff that like when people do planning like they often miss and like our bad at then it's been super helpful for me to like have a GBT to like force me to think about some of those things.

17:43Wait, can you talk more about this? What does this GBT do for you? And how do you, what do you feed it? Yeah, there's I forgot what article I saw down line, but it was like some article that was talking about like what are the best ways to like set yourself up for success in planning. And I took a bunch of the like, I'll see if I can make a public after this and send you a link, but took a bunch of the examples from that and went in and put some of those suggestions into the GBT. And then when now when I do any of my planning of like I want to build this thing, I put it through and have it like generate a timeline, generate all the specifics of like what are the metrics and success that I'm working for?

18:16Like who might be some important cross functional stakeholders like include in the planning process, all that stuff. And it's been it's been helpful. Wow, that is very cool. That would be awesome if you made a public and if we do willing to it and we'll make it the number one most popular GBT in the store. I love it. Going in a slightly different direction, there's this whole genre of prompt engineering. It feels like it's one of these really emerging skills. I actually saw a startup hiring a prompt engineer. When I was the startup I invested in and I think that's gonna blow a lot of people's minds that there's this new job that's emerging.

18:51And I know the idea is this won't last forever, that in theory AI will be so smart, you don't need to really think about how to be smart about asking if for things you need it to do. But can you just describe this idea of what is prompt engineering this term that people might be hearing? And then even more interesting, and just like what advice do you have for people to get better at writing prompts for say, GBT or through the API in general? Yeah, this is such an interesting space. And I think it's like another space where I'm excited for people to do like more like scientific and theoretical studies about because there's like so much like gut feeling, best practices that like maybe aren't actually true in a certain way.

19:27I think the reason that prompt engineering exists and comes up at all is because the models are so inclined because of the way that they're trained to give you just an answer to the question that you ask. Crap in, crap out. If you ask like a pretty like basic question, you're gonna get a pretty basic response. They're actually the same thing is true for humans. And you can think of a great example of this. When I go to another human and I ask like, how's your day going? They say, I have to go pretty good. I think there's literally absolutely zero detail, no nuance, like not very interesting at all versus again, if you have some context with the person at you, a personal relationship with them, I ask you, Hey, Lenny, how's your day going?

20:04Like how did the last podcast go, etc, etc. Like you just have a little bit more context and an agency to go and answer my question. I think this is like prompt engineering, my whole position on this is like prompt engineering is a very human thing. Like when we want to get some value out of a human, we do this prompt engineering. We try to effectively communicate with that human in order to get the best output. And the same thing is true of models. And I think it's like, again, because we're using a system that appears to be really smart, we assume that it has all this context, but it's really like, you know, imagine a human, human level intelligence, but like literally no context.

20:43Like it has no idea what you're going to ask it. It's never met you before. It has no idea who you are, what you do, what your goals are. And like it's the reason that you get super generic responses sometimes is because people forget they need to put that context in the model. So I think this thing that is going to help solve this problem. And we already kind of do this in the context of Dalie. So when you go to the image generation model that we have Dalie, and you say, I want a picture of a turtle. What it does is it actually takes that description. It says, I want a picture of a turtle. And it changes it into this high fidelity, like, you know, generate a picture of a turtle with a shell, with a green background and, you know, lily pads and the water and all this other.

21:26It adds all this fidelity because that's the way that the model is trained. It's trained on examples with super high fidelity. This will happen with text models. You can imagine a world where you go and a judge, but Dean, you say, right, we have blog posts about AI. It automatically will go and be like, let me generate a much higher fidelity description of what this person really wants, which is, you know, generate me a blog post about AI that talks about the trade -offs between these different techniques and some example use cases and references some of the latest papers. And it does all that for you.

21:56And then you, if the user will hopefully be able to be like, yep, this is kind of what I wanted. Let me edit this. Let me edit this here. And again, the inherent problem is, like, we're lazy as humans. We don't want to type off. We don't really want to type what we mean. And I think AI systems are actually going to help solve some of that problem. So until that day, what can people do better when they're prompting, say, chat GPT? And I'll give you an example. Tim Ferris suggested this really good idea that I've been stealing, which is when you're preparing for an interview, go to a chat GPT. And so I did this for you.

22:27I was like, hey, I'm interviewing Logan Kilpatrick. He's a head of developer relations at OpenAI on my podcast. Give me 10 questions to ask him in the style of Tyler Cowan, who I think is the best interviewer. He's so good at just like very pointed original questions. So what advice would you have for me to improve on that prompt to have better results? Because the questions were like fine. They're great. They're like, interesting enough. But they weren't like, holy shit. They're incredible. So I guess what advice would you give me in that example? Yeah, that's a great example. We're like, thinking in context of who it is that you're asking questions.

23:02Well, like, I'm probably not somebody who has enough information about me on the internet. That where the model actually has been trained and knows the nuances of my background, I think there's probably much more famous guests where it might be that there's enough context on the internet to answer the questions. You actually have to do some of that work. You need to say if you're using Browse with Bing, for example, you could say, here's a link to Logan's blog. And some of the things that he talked about, here's a link to his Twitter. Go through some of his tweets, go through some of his blogs, and see what his interesting perspectives are that we might want to surface on the blog or something.

Read the full transcript

23:36And then again, giving the model enough context to answer the question, I think again, that prompt actually might work really well for somebody who like has it, like if you were interviewing like Tom Cruise or something like that. So he has a lot of information about them on the internet. It probably works a little bit better. So the advice there's just give more context. It doesn't tell you, hey, I don't actually know that much about Logan, so give me some more information. It's just like, here I go. Here's a bunch of good questions. Exactly. It wants to, like, it so deeply wants to answer your question.

24:04Like it doesn't care that it doesn't have enough context. It's like the most eager person in the world you could imagine to answer the question. And without that context, it's just hard to do to give them anything of value. If we got T -shirts printed, they should say, like, context is all you need. Context is the only thing that matters. Like it's such an important piece of getting a language bottle to do anything for you. Any other tips, just as people are sitting there, maybe they're good, they have chat GPC open right now as they're crafting a prompt. Is there anything else that you'd say would help them have better results?

24:37We actually have a prompt engineering guide which folks should go and check out and it has some neat examples. It depends on sort of the order of magnitude of how much performance increase you can get. There's a lot of really small silly things, like adding a smiley face increases the performance of the model, like telling the, you know, you've seen, I'm sure folks have seen a lot of these silly examples, like telling the model to take a break and then answer the question. All these kinds of things, and again, if you think about it, it's because the corpus of information that's trained these models is the same things that humans have set back and forth to each other.

25:13So like you telling a human, like when I go take a break and then I come back to work, like I'm fresher and I'm able to answer questions better and like to work better. So very similar things are true for these models. And again, when I see a smiley face of the NSL -1's message, like I feel empowered that like this is going to be a positive interaction. I should like be more inclined to give them a great answer and more effort on the thing that they asked me for. Wow, wait, so that's a real thing. If you had a smiley face, it might give you better results. Again, it's like the challenge with all this stuff is like it's very nuanced and it's also like, it's a small jump in performance.

25:46You could imagine like on the order of like one or two percent, which for a few sentence answer is like might not even be a discernible difference. Again, if you're generating like an entire saga of texts, like the smiley face like could actually make a material difference for you, but acrylic something small and textual and by not. Okay, good tip. Amazing, okay. We've talked about GBT's. I think maybe might be helpful to describe what is this new thing that you guys launched GBT's? And I'm curious just how it's going this because this is a really big change and element of open AI now with this idea that you could build your own little kind of mini and I'm almost explaining it, your mini open chat GBT.

26:24And then people can, I think you can pay for it, right? Like you can charge for your own GBT or is it all for you right now? It's all for you right now. Okay, it's all for you. Okay, in the future I imagine people will be able to charge. So there's this whole store now. Basically it's the whole app store that you guys have launched. How's it going? What's happening? What surprised you there? What should people know? Yeah, it's going great. And again, historically the thing that you would have to do, let's say for example, you have like a really cool chat GBT use case where you would have to do to share it with somebody else is like actually go in and like start the conversation with the model, like prompt it to do the things that you wanted to.

26:59And then you would share that link with somebody else before the action has actually happened and be like here now you can like essentially finish this conversation with chat GBT that started. So GBT's kind of changes this where you take all that important context, you put it into the model to begin with and then people can go and like chat with essentially a custom version of chat GBT. And the thing that's really interesting is, you know, you can upload files, you can give it custom instructions, you can add all these different tools, like a code interpreter is built in, which allows you to like do like math essentially, you have browsing built in image generation built in.

27:33And you can also like for more advanced use cases if you're a developer, you can like connect it to external APIs. So you can connect it to the notion API or Gmail or all these different things like have it actually take actions on your behalf. So there's so many cool things that people are unlocking. And what's been most exciting to me actually is like the non -developer persona is now empowered to like go and solve these like really, really, really more challenging problems by giving the model enough context on what that problem is to be able to solve it. Going back to like context is all you need.

28:04Like this is very true in the context of GBT's. And if you give it enough context, like you can solve much more interesting problems. There's so many things that I'm excited about with this. Like I think monetization when it comes to the store later this quarter, I think is going to be extremely exciting. Like when people can get paid based on who's using their GBT's, that's going to be a huge unlock and like open a lot of people's eyes to the opportunity here. I also think like continuing to push on making more capabilities accessible to GBT's for people who can't code is really exciting like having to, even for me, as like someone who is a software engineer, like it's not super easy to like connect the notion API or the Gmail API to my GBT.

28:45And like really I'd love to just give it like one click signed in with Gmail then all of a sudden it's like, my Gmail is accessible or like someone else can sign in with their Gmail and make it accessible. Also, I think over time like all those types of things will come, but today it's really like custom prompts is essentially like one of the biggest value ads with GPD's. Awesome. I have it pulled up here on the, on different monitor and canva has the top GBT currently. And I was trying to play with it as who's chatting just to see I was going to make a big banner that said it's the context stupid and it doesn't.

29:15I'm not doing some right, but I'm not paying that much attention to it because we're talking. But yeah, this is very cool. Just maybe a final question there. Is there a GBT that you saw someone built that was like, wow, that's amazing. That's so cool. Something that surprised you and I'll share all sure one that was really cool. But is there anything that comes to mind? Masked it. I think my my instinct is the Zapier. All of the stuff that Zapier has done with GBT's is like the most useful stuff that you can imagine. Like you can go so far with what in I don't know how it's like packaged for Zapier's GBT right now.

29:49You can actually as a third party developer integrate Zapier without knowing how to code into your GBT. So they're pushing a lot of this stuff and then basically like all 5 ,000 connections that are possible with Zapier today. You can bring into your GBT and essentially enable it to do anything. So I'm incredibly excited for Zapier and for people who are building with them because there's so many things that you can unlock using that platform. So I think that's probably the most exciting thing to me for people who aren't developers. Awesome. Zapier's always in there getting their connecting things.

30:23Yeah, they're great. So the one that I had in mind, so I had a buddy, my in Seiki who's the CEO of a company called Runway built this thing called Universal Primer, which helps you learn. It's described as learn everything about anything. And basically I think is kind of this socratic method of helping you learn stuff. So it's like explain how transformers work in LLM's. And then it just kind of goes through stuff and then asks you questions, I think, and kind of helps you learn new concepts. And I think it's the number two education GPG. I love that. Seiki's incredible. So yeah, that's true. Let me tell you about a product called Arcade.

30:58Arcade is an interactive demo platform that enables teams to create polished on brand demos in minutes. Telling the story of your product is hard. And customers want you to show them your product. Not just talk about it or gait it. That's why product four teams such as Atlassian, Carda, and Retool use Arcade to tell better stories within their home pages, product change logs, emails, and documentation. But don't just take my word for it. Quantum metric, the leading digital and analytics platform created an interactive product to our library to drive more prospects. With Arcade they achieved a 2x higher conversion rate for demos and saw five times more engagement than videos.

31:38On top of that they built a demo 10 times faster than before. Creating a product demo has never been easier. With browser -based recording, Arcade is the no -code solution for building personalized demos at scale. Arcade offers product customization options, designer -approved editing tools, and rich insights about how your viewers engage. Every step of the way, ready to tell more engaging product stories that drive results? Head to Arcade .Soph2Ware. Slash Lenny and get 50 % off your first three months. That's Arcade .Soph2Ware. Slash Lenny. I want to talk about just what it's like to work at OpenAI and how the product team operates and how the company operates.

32:16You worked at your two previous companies where Apple and NASA which are not known for moving fast. OpenAI is known for moving very fast, maybe too fast for some people's taste as we saw with the whole board thing. What I'm curious is just what is it that OpenAI does so well that allows them to build and ship so quickly and it's such high a bar? Is there a process or a way of working that you've seen that other companies should try to move more quickly and ship better stuff? There's so many interesting trade -offs in all of this tension around how quickly companies can move. I think for us, if you think about Apple as an example, if you think about NASA as an example, just older institutions, lots of over time, the tendency is things slow down.

33:04There's additional checks and balances that have put in place which drag things down a little bit. We're young and a new company. We don't have a lot of that institutional legacy barriers that have been put in place. I think the biggest thing, and there's a good Sam Tree somewhere in the ether about this from, I think, 2022 or something like that. Finding people who are high agency and work with urgency is one of the most, if I was hiring five people today, those are some of the top two characteristics that I would look for in people. Because you can take on the world if you have people who have high agency.

33:46And not meeting to either get 50 people's different consensus because you have people who you trust with high agency and they can just go and do the thing. I think it's one of the most important thing. I'm pretty sure if you were to distill it down. I see this in folks that I work with. Folks are so high agency. They see a problem and they go and tackle it. They hear something from our customers about a challenge that they're having and they're already pushing out what the solution for them is and not waiting for all the other things to happen. That I think traditional companies are stuck behind.

34:23Because they're like, let's check with all these seven different departments. Try to get feedback on this. People just go and do it and solve the problem. I love that. It's self -fung to be able to be a part of those situations. That is so cool. I really like these two characteristics. Because I haven't heard this before. Maybe the two most important things you guys look for. High agency, high urgency. To give people a clear sense of what these actually look like when you're hiring, you shared maybe this example of customer service. Someone's hearing some bug and then going to fix it. Is there anything else that can illustrate what that looks like?

34:55High agency and then some more question on urgency other than just like move, move, move, move, move, move, move. I think the assistance API that we released for DevDay. We continue to get this feedback from developers that people wanted these higher levels of abstraction on top of our existing APIs. A bunch of folks on the team just came together and were like, let's put together what the plan would look like to build something like this. And then very quickly came together and actually built the actual API that now powers so many people's assistant applications that are out there. And I think that's a great example of like, it wasn't like this top down, someone's sitting there being like, let's do these five things and then like, okay, team go and do that.

35:38It's like people really seeing these problems that are coming up and knowing that they can come together as a team and like solve these problems really quickly. And I think the assistance API and there's like a thousand or one other examples of teams taking agency and doing this. But I think that's a great one at the top of my head. That makes me want to ask just how how does planning work at OpenAI? So in this example, it was just like, hey, we think we need to build this. Let's just go and build it. Imagine there was still a roadmap and priorities and goals and things that that team had. How does road mapping and prioritization and all of that generally work to allow for something like that?

36:13I think this is one of the more challenging experiences that we've been experiencing. He says at OpenAI, there's so many, like everyone wants everything from us. And like today, especially in the world of chat GBT and how large and and well used are APIs, people will just come to us and say, hey, we want all of these things. I think there's like a bunch of like core guiding principles that we look at. Like one, going back to the mission, like, is this actually like going to help us get to AGI? So there's a huge focus on like, you know, there's this like potential shiny reward right in front of us, which is like, you know, like optimize user engagement or whatever it is.

36:51And like, is that really the thing? Like maybe the answer is yes, like maybe that is what is going to help us get to AGI sooner, but like looking at it through that lens, I think is like always the first step of deciding any of these problems. I think on the developer side, there's also these like core tenets of like reliability. Like, hey, you know, it would be awesome if we had additional APIs that did all these cool things like new new endpoints, new modalities, new abstractions. Are we giving customers a robust and reliable experience or API? And like that's often like the first question. And I think there have been times where we fall in short on that.

37:25And like, you know, there was a bunch of other things that we've been thinking about doing. And like really bringing the focus and priority back to that reliability piece. Because at the end of the day, nobody cares if you have something great. If they can't use it robust and reliably. So there's like these core tenets. And I think like again, we have like very other than all the principles about how we're making the decision. I think like the actual planning process is like pretty standard. Like we come together. There's like H1, Q1 goals. We all sprint on those. I think the real interesting thing is like how stuff changes over time.

37:58Like you think we're going to do these like very high level things. Like, you know, new models, new modalities, whatever it is. And then like as time goes on, there's like all of this turmoil and change. And it's interesting to have like mechanisms to be like, hey, how do we how do we update our understanding of the world that our goals as everything sort of the ground changes underneath of us as is happening in the craziness of the AI space today? It's interesting that it sounds a lot like most other companies. There's H1 planning. There's Q1 planning. Are there metrics and goals like that that you guys have?

38:29Okay, ours or anything like that? Or is it just here? We're going to launch these products. I think it's like much higher level. Well, I actually don't think open AI is like a big okay or company. I don't think teams do okay. I don't have a good understanding of why that's the case. Whether or not I don't even know if okay. Are there like still the industry? You're probably talking to a lot more folks about like, yeah, who are making those decisions? So I'm curious is that something that you're seeing for folks like is it still common for people to do? Okay, ours. Yeah, absolutely. Many companies use their cares love of the carers.

38:57Many companies hate okay. I'm not surprised that open AI is not an okay or driven company. Alongs lines, I don't know much you can share about all this stuff, but how do you measure success for things that you launch? I know there's this ultimate goal, AGI. Is there some way to track? We're getting closer. What else do you guys look at when you launch? Say, DPT store or assistance or anything. That's like, that was exactly what we're hoping for. Is it just adoption? Yeah, adoption is a great one. I think there's like a bunch of metrics around like, you know, revenue, number of developers that are building on our platform, all those things and a lot of these and I don't want to to dive.

39:30I'll let Sam or someone else on our leadership team, like go more into the details. But I think like a lot of these are like actual abstractions towards something else. Like even if revenue is a goal, it's like revenue is not actually the goal. Revenue is a proxy for getting more compute, which is then like actually what helps us get towards getting more GPUs so that we can, you know, train better models and like actually get to the goal. So there's all these like intermediate layers, where like even if we say something is the goal and like, you hear that in a vacuum and you're like, oh, okay, I just want to make money.

40:02And it's like, well, really money is the mechanism to get better models so that we can achieve our mission. And I think there's a bunch of interesting, interesting angles like that as well. I don't know if I've heard of a more ambitious vision for a company to build artificial general intelligence. I love that. I imagine many companies are like, what's our version of that? Before we leave this topic, is there, is there anything else that you've seen open ID really well? That allows it to move this fast and be this successful. You talked about hiring people with higher agency and high urgency. Is there anything else that's just like, oh, that's a really good way of operating?

40:39Imagine part of it's just hiring incredibly smart people. Like I think that's probably an unsaid thing, but yeah, anything else. I think there's a non -trivial benefit to using Slack. And I think like maybe that's controversial and maybe some people don't like Slack, but opening up such a Slack heavy culture and like it really the like instantaneous real -time communication on Slack is so crucial. And like I just love being able to like, agon different people from different teams and like get everybody coalesced. So like everybody is always on Slack. So it's like even if you're remote or you're on a different team or in a different office, like still much of the company culture is like ingrained in Slack.

41:16And it allows us to like really quickly coordinate where like, it's actually faster to send them to Slack, but sometimes then it would be to like walk over to their desk because they're on Slack and they're going to be using it. And I saw if you saw the recent Sam and Bill Gates interview, but Sam was talking about how Slack is his number one most used app on his phone. I'm like, I don't even look at the time saying, I'm like, okay, it works. And like I don't want to know how long I'm using Slack, but I'm sure the saleswrestly people are looking at the numbers and they're like, just exactly what we've wanted.

41:45So I also love Slack. I have a big promoter of Slack. I think there's a lot of Slack, but it's such a good product. I've tried so many alternatives and nothing compares. I think what's interesting about Slack for you guys is one of the, like you don't know if someone in there is just an AGI. That is not actually a person that's just there working in the company. I know there are real people. There is no AGI's yet, but I think like yeah, even Slack is building a bunch of like really cool AI tools, which like I'm excited to. And that's why like there's so much cool AI progress. And like at the end of the day, it's so exciting from being like a consumer of all these new AI products.

42:20Like Google's a great example. Like I'm so happy that Google's doing really cool AI stuff because like I'm a Google docs customer. And like I love using Google docs and like a bunch of their other products. And like it's awesome that people are building such such useful things around these models. How big is the opening I team at this point, whatever you can share, just to give people a sense of the scale? Yeah, I think the last public number was something around like 750 near the near the end of last year, 780 or something like that near the end of last year. And we're growing, we're still growing so quickly.

42:49So I don't want to, I won't be the messenger to share. The specific update never's like the team is growing like crazy. And we're also hiring like across all of our engineering teams. So folks are NPM teams. So folks are interested. We'll love to hear from folks who are who are curious about joining. Maybe one last question here. So you're growing maybe getting to 1000 people. Clearly still very innovative and moving incredibly fast. Is there anything you've seen about what opening I does well to enable innovation and not kind of slow down new big ideas? Yeah, there's a couple of things. One of which is the actual research team who like, you know, sort of cede most of the innovation that happens at OpenAI is intentionally small.

43:29They're not like, you know, most of the growth that open AI and seeing is around like our customer facing roles, our engineering roles to like provide the infrastructure to protect the team and things like that. The research scene is like again, intentionally kept small and there's all of this talking. It's really interesting. I just saw this thread from one of our, one of our research folks who was talking about in a world where you're constrained by the amount of GPU capacity that you have as a researcher, which is the case for OpenAI researchers. And it also researchers everywhere else. Like each new researcher that you add is actually like a net productivity loss for the research group.

44:05Unless that person is like up leveling everyone else in like such a profound way that like it increases the efficiency. Like if you just add somebody who's going to go and like tackle some completely different research direction, you now have to share your GPUs with that person and everyone else is now slower on their experiments. So they're really interesting like trade off that the that research folks have that I don't think like product folks like I add another engineer to like our API team or to our some of the chat GPT teams like you can actually write more code and do more and like that's actually like a net beneficial improvement for everybody.

44:40And that's always not the case in the case of researchers, which is interesting. In a GPU constraint world, which hopefully we won't always be in. I want to zoom out a bit and then there's going to be a couple follow -up questions here. Where are things heading with OpenAI? What's kind of in the near future of what people should expect from the tools that you guys are going to have in lunch? Yeah, new new modalities. I think chat GPT like continuing to push all of the different experiences that are going to be possible. Like today like chat GPT have really just like text in text out or I guess like three months ago it was just text in text out.

45:13We started to change that with now you can do the voice mode and now you can generate images and now you can take pictures. So I think like continuing to expand like the way in which you interface with AI through chat GPT is coming. I think GPT's is our first step towards the agent future. Like again, today when you use a GPT it's really you send the message, you get an answer back almost almost right away. And that's kind of the end of your interaction. I think as GPT's continued to get more robust, like Gil actually built a say, hey, go and do this thing and like just let me know when you're done.

45:43Like it might take, I don't need the answer right now. I want you to like really spend time and be thoughtful about this. And like again, that's if you think back to all these human analogies, like that's what we do with humans. Like I don't expect somebody when I ask them to do something meaningful for me to like do it right away and like give me the answer back right away. So I think pushing more towards those experiences is what is going to unlock like so much more value for people. And I think the last thing is GPT's as this mechanism to get like the next you know, few hundred million people into chat GPT and into AI.

46:16So I think like if you have conversations with people who aren't close to the AI space, oftentimes you talk about even if they've heard of chat GPT, you'll have to have heard of chat GPT, but if they have, they're like they show up in chat GPT and they're like, you know, I don't really know what I'm supposed to do with this. There's blank slate. I can kind of do anything. It's like not super clear how this solves like my specific problem. And I think the cool thing about GPT is you can package down like here's this one very specific problem that AI can solve for you and and do it really well. I'm like I can share that experience with you and now you can go and try that GPT.

46:47Have it actually solve the problem and be like wow, like it did this thing for me. I should probably spend the time to investigate like these five other problems that I have to see if AI can also be a solution to those. So I think so many more people are going to come our line and start using these tools because very like narrow, vertical tools are what's going to be like a huge amount for them. So in the last case, a classic horizontal product problem where does so many things and people don't know what exactly it should do for them. So that makes a ton of sense. Just being a lot more template oriented use case specific helping people on board makes a tons of sense.

47:22A common problem for so many sales products out there. The other ones you mentioned, which is really interesting. Basically, more interfaces to more easily interact with opening i voice, you mentioned audio and things like that. That makes tons of sense. And then this agents piece where the idea is instead of just a chat, it's like a good to do this thing for me. Kind of along those lines, GPT -5, we touched on this a bit. There's a lot of speculation about the much better version. People just have these wild expectations, I think, for where GPT is going. GPT -5 is going to solve all the world's problems.

47:55I know you're not going to tell me when it's launching and what it's going to do. But I heard from a friend that there's kind of this tip that when you're building products today, you should build towards a GPT -5 future, not based on limitations of GPT -4 today. So to help people do that, what should people think about that might be better in a world of GPT -5? Is it just like, it's faster, it's just smarter, is there anything else that might be like, oh, I should really think I'm approaching my product? If folks have looked through the GPT -4 technical report that we released back in March when GPT -4 came out.

48:28GPT -4 was the first model that we trained where we could reliably predict the capabilities of that model beforehand based on the amount of compute that we were going to put into it. And you could actually, we did like a scientific study to show like, hey, this is what we predicted and here is what the actual outcome was. So it'll be one, I think, just as somebody who's interested in technology, but interested in it, see like does that continue to hold for GPT -5 and hopefully we'll share some of that information when whenever that model comes out. I also think you can probably draw a few observations.

49:00One of them, which is GPT -4 came out, the consensus from the world is everything is different. Like, all of a sudden, everything is different. This changes the world. This changes everything. And then slowly but surely, we come back to reality of like, this is a really effective tool and it's going to help solve my problems more effectively. And I think that is like the undoubtedly the lens in which people should look at all of these model advancements. Like GPT -5 is like surely going to be extremely useful and like solve some whole new echelon of problems. Hopefully they'll be faster. Hopefully they'll be better on all these ways.

49:35But like fundamentally, the same problem that exists in the world are still going to be the same problems. You now just have a better tool to solve those problems. And I think like going back to like vertical use cases, like I think people who are solving very specific use cases are just now going to be able to do that much more effectively. Like I don't think that's like going to people have these unrealistic expectations that like GPT -5 is going to be like doing back flips in the background in my bedroom while it also like writes on my code for me and like talked in the phone with my with my mom or something like that.

50:06I'm like, that's not the case. Like it is just going to be this like very effective tool, very similar to GPT -4. And it's also going to become like very normal very quickly. And I think like that is actually a really interesting piece. If you can plan for the world where people become very very used to these tools very quickly. I actually think that's like an edge and like assuming that this thing is going to like absolutely change everything. And in many ways, I think it's actually like a downside is like the wrong mental framing to have of these tools as they come out. Kind of along these lines, you guys are investing a lot into B2B offerings.

50:42I think half the revenue last I heard was B2B and then half is B2C. I don't know if that's true, but that's some I heard. What is it that you get if you work with OpenAI as a company as a business? What is the what is it? What is it? What is it? What's it? Gold? And what do you get as a part of that? Yeah. So I think a lot of our B2B customers are using the API to like build stuff. So I think that's one angle of it. I think if you're a Chatchy BTB customer, we sell teams, which is the ability to like get multiple subscriptions of Chatchy BT packages together. We also have an enterprise version of Chatchy BT.

51:18There's a bunch of like enterprise -y things that enterprise companies want around like SSO and stuff like that related to Chatchy BTB enterprise. I think the coolest thing is actually being up in the like share some of these like prompt templates and GBT's internally. So again, you can make like custom things that work really well for your company with like all of the information that's relevant to solving problems that your company and like share those internally. And to me, that's like, you know, you want to be able to collaborate with your teammates other cool things you create using AI. So that's a huge unlock for companies.

51:48I think that those are like the two biggest value ads. There's like higher limits and stuff like that on some of those models. But I think being able to share like your very domains to set up applications is the most useful thing. And I think if you're a company listening and you think a lot of employees are using Chatchy BTB basically the simplest thing you could do is just roll it up into a business account with single sign -on that probably saves you money and makes it easier to coordinate and administer. Yeah, there's also like a bunch of security stuff too. Like if you want to control like you don't want people to use certain GBT's from the GBT store because you're like worried about security or privacy and stuff like that, you don't want your private data going in places.

52:25It makes a lot of sense to sign up for that so that you have a little bit more control over what's happening. Okay, got it. There's a launch happening tomorrow. I think after recording this, can you talk about what is new? What's coming out? I think this is going to come out a couple weeks after recording. But just what should people know that's new that's coming out from opening? I am tomorrow in our time in our role. Yeah, updated. So there's a few different things. A couple of quick ones are updated. GBT for turbo model, update the preview model that we released at dead day. There's an updated version of that.

52:55It fixes this. If folks have seen online, people talking about this sort of laziness phenomenon in the model, we improve on that and it fixes a lot of the cases where that was the case over the model. Be a little bit less lazy. The big thing is the third generation embedding model. So we were talking off camera before recording about all the cool use cases from that. So it's folks have used embeddings before. It's essentially the the technology that powers like many of these like question and answering with your own documentation or your own corpus of knowledge and lay you were saying you actually have a website where people can ask questions about recordings of the podcast.

53:33Lennybot .com check it out. Yeah, Lennybot .com. My assumption was that Lennybot .com is actually powered by embedding. So you take all of the corpus of knowledge. You take all the recordings, your blog posts, you embed them. And then when people ask questions, you can actually go in and see the similarity between the question and the corpus of knowledge and then provide an answer to somebody's question and reference like in empirical fact like something that's true from your knowledge base. I'm like, this is super useful and people are doing a ton of this is like trying to ground these models in reality in what they know to be sure like we know all the things from your podcast to be at least something that you've said before and to be true in that sense.

54:12And we can bring them into the answer that the model is actually generating in response to a question. So that'll be super cool. And these new B3 embedding models again, you know, state of the art performance. The cool thing is actually the non -English performance has increased super significantly. I think historically people really were only using embeddings for like it only worked really well for English. And I think now you can you can use it across like so many new languages because it's just so much more performant across those across those languages. And it's like five times cheaper as well, which is wonderful.

54:47I there's there's no better feeling than making things cheaper for people. I love it. I think now it's like you can embed I'm pretty sure it was like 62 ,000 pages of text for one dollar, which is which is very, very cheap. So lots of really cool things you can do with embeddings and excited to see people embed more stuff. What a deal. Final question before we get to our very exciting lightning round. Say you're a product manager at a big company or even a founder. What do you think are the biggest opportunities for them to leverage the tech that you guys are building? GPT -4, all the other APIs.

55:26How should people be thinking about here's how we should really think about leveraging this power in our existing product or new product whichever direction you want to go? Yeah, I think going back to this theme of like new experiences is really exciting to you. I think consumers are just going to be like like you're going to have an edge on other people if you're providing AI that's not accessible in a chatbot. Like people are using a ton of chat and like it's a really valuable service area. Like it's clearly valuable because people are using it. But I think products that like move beyond this chat interface really are going to have such advantage and also like thinking about how to take your use case to the next level.

56:07Like I've tried a ton of chat examples that are like very very basic and like providing a little bit of value to me. But I'm like really this should go like much further and like actually build your core experience from the ground up. Like I've used this product that allows you to essentially like manage or like view the conversations that are happening online around like certain topics and stuff like that. So I can go and look online like what are people saying about GPT -4? And like that what I just said out loud what are people saying about GPT -4 is like the actual question that I have and like in an normal product experience and they like I have to go into a bunch of dashboards and like change a bunch of filters and stuff like that.

56:45And what I really want is just like ask my question. What are what are people doing? What are people saying about GPT -4? Like get an answer to that question in like a very data grounded way. And I've seen people like fall part of this problem where like let me go here's like here's a few examples of what people are saying and like well that's not really what I want. Like I want this like summary of what's happening and I think it just takes a little bit more engineering effort to make that happen. But I think it's like that is the magical unlock of like wow this is an incredible product that I'm going to continue to use instead of like yeah this is kind of useful but like I really want more.

57:21Awesome I'll give a shout out to a product I'm not an investor but I know the founder called visualelectric .com which I think is doing exactly this it's basically a tool specifically built for creatives I think specifically graphic design to help them create imagery. So you know there's like Dolly obviously but this takes it to a whole new level where it's kind of this canvas infinite canvas that you can just generate images edit tweak them and continue to do it right until you have the thing that you need visual. Is it similar to Canva? It's it's even more niche I think for more sophisticated graphic design I think is the use case but I'm not a designer so I'm not I'm not the target customer but I will say my wife is a graphic designer she'd never use AI tools I showed her this and she got hooked on it she paid for it without even telling me that she's going to become a paid customer and she just started she created imagery or dog all in all this art and now it's like on our TV she the art she created is now sitting it's like we have a frame TV and that's the image on our TV so anyway I love that what was it called again visualelectric .com anyway anything else you wanted to touch on or share before we get to a very exciting lightning round I've made this statement a few times on my other places but like for people who are have cool ideas that they should build with AI like this is the moment like there are so many cool things that need to be built for the world using AI and like again if if I or other folks on the team at UrbanHack can be helpful in like getting you over the hump of like starting that journey of building something really cool like please reach out like there's just the the world needs more cool solutions using these tools and would love to hear about like the awesome stuff that people are building.

59:01I would have asked you this at the end but how would people reach out what's the best way to actually do that? Twitter linked in my email should be signable somewhere I don't want to say it and I can make it stand with a bunch of emails like you should be able to sign my email if you needed online somewhere but yeah Twitter and LinkedIn is usually like the easiest place and how do they find your Twitter? It's just Logan Tobattricker I think my name shows up as Logan .gpt or LoganGpt. official LoganK. Yeah awesome okay and we'll link to it in the show notes amazing well Logan with that we reached a very exciting lightning round are you ready?

59:34I'm ready. First question what are two or three books that you recommended most to other people? I think the first one that I read a long time ago and came back to recently is the Wonderham Schoolhouse by Salcon incredible yeah I don't want to lie to you around so I won't say too much like incredible story and AI is what is going to enable Salcon's vision of like a teacher per student to actually happen so I'm really excited about that and the other one is that I always come back to is why we sleep. I yeah sleep sleep and sleep science are so cool if you don't care about your sleep like it's one of the the biggest up levels that you can do for yourself.

1:00:13What is a favorite recent movie or TV show that you really enjoyed? I'm a sucker for like a good inspirational human story so I watched with my family recently over the holidays this grand tourism movie and it's a story about somebody who like this kid from London who grew up like doing like sin racing which is like a virtual race car and did this competition and it up becoming like a real professional race car driver through some competition and it's just like really cool to see yeah someone go from driving a virtual car to driving a real car and like competing in a 24 hour limon all that stuff.

1:00:50I used to play that game and it was a lot of fun but yeah I think if any clue how to drive a real car race car so that's inspiring. Do you have a favorite interview question they'd like to ask candidates that you're interviewing? Yeah I'm always curious to hear what people's like the thing that they so strongly believe that people disagree with them on. What do you look for in an answer that seems like wow that's a really good signal? I'm often times it's it's just an entertaining question to ask in some sense but it's also it's interesting to see like what somebody's like deeply held strong belief is I think that's it and you know not not to like judge whether or not I believe and not to like just curious to like see why why people feel that way.

1:01:34What is a favorite product that you recently discovered that you really like a thunder narrative of sleep I have this I have this really nice sleep mask from this company called and the not being paid I just say this but it's called like meant meant to sleep or something like that it's a weighted sleep mask and it feels incredible when I I don't know maybe I just have a heavy head or something like that but it feels it feels good to wear as a weighted sleep mask and I I really appreciate it. I have a competing sleep mask that I highly recommend I'm trying to find it it's an email people about it a couple times in my newsletter for gift cards okay my favorite is called the wow wow sleep mask w a what do you like about it?

1:02:15w a o a w a o a w a link to it in the show it makes a lot of room it's like very large and in their space for your eyes so like your eyelashes and whatever eyes aren't pressed on and it's just it just fits really nicely around the head in my wife we both wear our masks at night just speaking of sleep really helps the sleep that's not like I love it yeah it doesn't have the weight in this piece so it might be worth trying but everyone I recommend of this to is like that changed my life thank you for helping me sleep better and so we'll link to book a limit sleep mask look at us that's the adult uh two more questions do you have a favorite life motto that you often come back to share with friends or family either in work or in life yeah I've got it it's on my post -it note that I right behind my camera and it's measuring hundreds I love this idea of measuring things in hundreds and it's for folks who are like at the beginning of some journey I I talk to people all the time they're like yeah I've tried this thing and it hasn't worked and if your mental model is to measure in hundreds I measure in hundreds the five times that you failed at something you failed and tried zero times and I'd love that it's like such a great reminder that everything in life is like built on compounding and multiple attempts at stuff and if you don't try it that's times like you're never going to be successful at it I love that I could see why you're successful at OpenAI and why you're a good fit there final question so I asked open I asked chat GPT for a very silly question give me a bunch of silly questions to ask Logan Kilpatrick head of developer relations at OpenAI and I went through a bunch I have three here but I'm gonna pick one if an AI started doing stand -up comedy what do you think would be its go -to joke or funny observation about humans I think today I think it you if you were to do this like I think the go -to question would be something along like the so -and -a -i walks into a bar and likely because again it's trained on some distribution of training data and like that's like the most common joke that comes up and that's probably like I'm wondering if you came up with a joke right now whether or not that would shell up in in one of the examples I love it what would be the joke though we need the joke we need the punchline I'm just joking I know you can't come up with amazing that's what we Logan thank you so much for being here two vinyl questions even though you've already shared this information but just for folks to remind them work in folks find you if they want to reach out and ask you more questions and how can listeners be useful to you yeah Twitter and late and Logan Kilpatrick or Logan .gbt on Twitter please please shoot me messages like I get a ton of dm some people it's always like really really interesting stuff I think the thing that I can that I would love to have help on is like if people find bugs and things that don't work well and chat you be to you like I oftentimes like see people be like this thing didn't work really well and the the key and I think we as open a addent you a better job of like messaging this to people but having like shared chats or like actual like tangible reproducible examples are like the two things that we need in order to like actually fix the problems that people have like the model laziness was a good example where it was kind of hard to figure out what was going on because people would be like oh the model is lazier but like it's hard to figure out like what were the prompts they were using what was the examples all that stuff so send those examples as you come out on things that don't work well and we'll we'll make stuff better for you.

1:05:49Amazing and I'll also just remind people as you're if you're listening to this and you're like oh okay cool a lot of cool ideas for open AI and chat gpt what you need to do is actually just go to chat chat the chat that open AI dot common try the stuff out there's a lot of just like theorizing but I think once you actually start doing it you start to see things little differently and at this point every day I'm in there's doing something like asking for ideas for questions doing research on a newsletter post and it's just like a tab I'm always coming back to and I know there's a lot of people just like talking about this sort of thing and I just want to remind people just like go sign in play with it ask a question then something working on and just see how goes and keep keep coming back to is there anything else you want to share on those lines inspire people to give this a shot.

1:06:34I love it I think that the phrase of like you know people being worried about humans being replaced by AI and I've seen this narrative online that it's like it's not AI that's going to replace humans it's like other humans that are being augmented and like using AI tools that are like going to be more competitive than a job market and stuff like that so go and try these AI tools like this is the best time to learn like you're going to be more productive and like empowered in your job and the things that you're excited about so yeah excited to see what people will use Chatchuby T4 and then you could expense your account I think it's 10 or 20 bucks a month a lot of companies are paying for this for you so ask your boss if you can just have it expense and make sure you use the latest version anyway Logan thank you again so much for being here this is awesome buddy makes for me and thoughtful questions hopefully those weren't all from Chatchuby T.

1:07:20No only the last one I did have a bunch of others I was I had in the in the belt or in the pocket I don't know if the matter was in the back pocket that's the matter for but I did not get to them because we had enough great stuff so now that was all me human yeah thank you thanks Logan Lenny dot A I love it Lenny bot dot com check it out okay thanks Logan bye everyone thank you so much for listening if you found this valuable you can subscribe to the show on Apple podcasts Spotify or your favorite podcast app also please consider giving us a rating or leaving a review as that really helps other listeners find the podcast you can find all past episodes or learn more about the show at Lenny's podcast dot com see you in the next episode

From the publisher

Logan Kilpatrick leads developer relations at OpenAI, supporting developers building with the OpenAI API and ChatGPT. He is also on the board of directors at NumFOCUS, the nonprofit organization that supports open source projects like Jupyter, Pandas, NumPy, and more. Before OpenAI, Logan was a machine-learning engineer at Apple and advised NASA on open source policy. In our conversation, we discuss:

• OpenAI’s fast-paced and innovative work environment

• The value of high agency and high urgency in your employees

• Tips for writing better ChatGPT prompts

• How the GPT Store is doing

• OpenAI’s planning process and decision-making criteria

• Where OpenAI is heading in the next few years

• Insight into OpenAI’s B2B offerings

• Why Logan “measures in hundreds”

—

Brought to you by:

• Hex—Helping teams ask and answer data questions by working together

• Whimsical—The iterative product workspace

• Arcade Software—Create effortlessly beautiful demos in minutes

—

Find the transcript for this episode and all past episodes at: https://www.lennysnewsletter.com/p/inside-openai-logan-kilpatrick-head

Today’s transcript will be live by 8 a.m. PT.

—

Where to find Logan Kilpatrick:

• X: https://twitter.com/OfficialLoganK

• LinkedIn: https://www.linkedin.com/in/logankilpatrick/

• Website: https://logank.ai/

—

Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

—

In this episode, we cover:

(00:00) Logan’s background

(03:49) The impact of recent events on OpenAI’s team and culture

(08:20) Exciting developments in AI interfaces

(09:52) Using OpenAI tools to make companies more efficient

(13:04) Examples of using AI effectively

(18:35) Prompt engineering

(22:12) How to write better prompts

(26:05) The launch of GPTs and the OpenAI Store

(32:10) The importance of high agency and urgency

(34:35) OpenAI’s ability to move fast and ship high-quality products

(35:56) OpenAI’s planning process and decision-making criteria

(40:22) The importance of real-time communication

(42:33) OpenAI’s team and growth

(44:47) Future developments at OpenAI

(47:42) GPT-5 and building toward the future

(50:38) OpenAI’s enterprise offering and the value of sharing custom applications

(52:30) New updates and features from OpenAI

(55:09) How to leverage OpenAI’s technology in products

(58:26) Encouragement for building with AI

(59:30) Lightning round

—

Referenced:

• OpenAI: https://openai.com/

• Sam Altman on X: https://twitter.com/sama

• Greg Brockman on X: https://twitter.com/gdb

• tldraw: https://www.tldraw.com/

• Harvey: https://www.harvey.ai/

• Boost Your Productivity with Generative AI: https://hbr.org/2023/06/boost-your-productivity-with-generative-ai

• Research: quantifying GitHub Copilot’s impact on developer productivity and happiness: https://github.blog/2022-09-07-research-quantifying-github-copilots-impact-on-developer-productivity-and-happiness/

• Lesson learnt from the DPD AI Chatbot swearing blunder: https://www.linkedin.com/pulse/lesson-learnt-from-dpd-ai-chatbot-swearing-blunder-kitty-sz57e/

• Dennis Yang on LinkedIn: https://www.linkedin.com/in/dennisyang/

• Tim Ferriss’s blog: https://tim.blog/

• Tyler Cowen on X: https://twitter.com/tylercowen

• Tom Cruise on X: https://twitter.com/TomCruise

• Canva: https://www.canva.com/

• Zapier: https://zapier.com/

• Siqi Chen on X: https://twitter.com/blader

• Runway: https://runway.com/

• Universal Primer: https://chat.openai.com/g/g-GbLbctpPz-universal-primer

• “I didn’t expect ChatGPT to get so good” | Unconfuse Me with Bill Gates: https://www.youtube.com/watch?v=8-Ymdc6EdKw

• Microsoft Azure: https://azure.microsoft.com/

• Lennybot: https://www.lennybot.com/

• Visual Electric: https://visualelectric.com/

• DALL-E: https://openai.com/research/dall-e

• The One World Schoolhouse: https://www.amazon.com/One-World-Schoolhouse-Education-Reimagined/dp/1455508373/ref=sr_1_1

• Why We Sleep: Unlocking the Power of Sleep and Dreams: https://www.amazon.com/Why-We-Sleep-Unlocking-Dreams/dp/1501144324

• Gran Turismo: https://www.netflix.com/title/81672085

• Gran Turismo video game: https://www.playstation.com/en-us/gran-turismo/

• Manta sleep mask: https://mantasleep.com/products/manta-sleep-mask

• WAOAW sleep mask: https://www.amazon.com/WAOAW-Sleep-Sleeping-Blocking-Blindfold/dp/B09712FSLY

—

Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

—

Lenny may be an investor in the companies discussed.



Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

More from Lenny's Podcast: Product | Career | Growth

All 287 episodes
Inside OpenAILenny's Podcast: Product | Career | Growth · 1 h 8 min
Listen in VO