06 | Unlock the Secrets to Irresistible AI-Generated Content with Expert Nicole Leffer

0:00In this amazing episode, Nicole Leffer is going to share with us a step-by-step process on how you can use ChatGPTGPT to create content that is not plain and like everybody else, but to make it sound like you and make it sound like you and make it sound like you. leveraging AI tools. But if you missed our previous episode with Yuval Mahlin, you should go and check that one first because Yuval is sharing how you can create amazing videos that you can use for internal training or marketing or customer service or any reason you need videos in seconds instead of weeks and months. Go check it out first, come back to this one, and now let's dive to the conversation with Nicole Leffer.

0:43Hello and welcome to Leveraging AI, the podcast that shares practical, ethical ways to leverage AI to improve efficiency, grow your business, and advance your career. This is Isar Maitis, your host, and I'm really excited today because we have a topic that a lot of people are struggling with. Maybe the most common use of chat GPT and AI tools today is to create content. And a lot of people are complaining that the content is blah, vanilla, right? It's the same. And what's the point in creating content if it's boring and the same as everybody else is creating? It's not going to do me any good. The reality is there is totally a way to have ChatGPT and tools like it create amazing content in your voice.

1:26And our guest today, Nicole Leffer, is an expert on exactly that. Nicole, welcome to Leveraging AI. Thank you so much. I'm so excited to be here. Nicole, why would I use AI to create or why would I invest more time in AI rather than writing a simple prompt in order to get more of me and a more fun outcome? Yeah. So, you know, the biggest complaint is this generic, boring content that comes out of AI and really taking just a little bit more time is going to give you content that is going to connect with your audience. That's going to establish you as a thought leader that is really going to elevate your marketing and what you're doing to entirely new levels.

2:11it's still going to be so much faster than creating the stuff from scratch all by yourself. But it is worth the little bit of extra time investment to keep you and make yourself the secret sauce that makes your AI driven content amazing. So basically invest a little more time, get a lot more value. That is the only reason why you even generate content to begin with. Exactly. Exactly. And it's still a huge time savings over just doing everything manually to get that thought leadership and like personalized content. Yeah. Fantastic. Let's dive into the how. What do I need to do in order to get ChatGPT or any other tool out there to create content that is more unique, thought leadership, fun, my voice, etc.?

2:53You need to do is realize your voice has to go into it. Your ideas have to go into it. You cannot actually expect to use ChatGPT as your thinking replacement. You're going to provide it with the thinking. So there's several ways you can do it. But the first thing you're going to do is give it a prompt that is giving it that information that is that creative input. So that could be existing content you have, maybe a long form blog post you've written in the past, or it could be an ebook you have. It could also be my absolute favorite thing is to just record a voice memo while I'm on a walk or doing my laundry or whatever I'm doing around my house.

3:30The idea strikes, I record a voice memo on my phone, email it to myself and upload it to an app like Whisper or Descript. And then with that app, get the transcript and put that into ChatGPT and have ChatGPT use that to create my content. So use these ideas that I've presented to make this new content. Okay. So now you have the idea of the content. How do you train it to be more you and more relevant to the audience. Okay. So we're going to actually rewind from what I just said. And before you're creating any kind of content, you want to train ChatGPT on your voice and your style of writing. I recommend doing this different styles of writing for different purposes, any kind of content you create.

4:18So you're going to train it on your voice on certain styles of blog posts, certain styles of LinkedIn posts, create all of these different prompts. The way you're going to do that. So you're going to go into chat GPT and you're going to write a prompt that essentially tells it that it is a AI that specializes in analyzing text and writing a description for future AI systems to write like that. You're going to ask it to use NLP, which is natural language processing. It's going to understand what that is. You don't need to analyze this text and describe this text to a future AI system and write that description.

4:53So you're going to give it that prompt and then you're going to give it the text to analyze whether that's an existing blog post, a few different LinkedIn post examples, blog ebook content you've written, whatever it is, you're going to put that in and it's going to spit back out this text description for you. Save those however you want to save them. You could use a Chrome extension, you can use a Google Doc, but now you can take these voice prompts and you can drop them into your other prompts and that will help ChadGPT to write in your style. So really what you're saying is it will create something that says, write the next segment in a funny witty voice that uses this kind of structure that often use these kinds of terminology that it developed based on your actual writing.

5:42And then it will know how to write like you. That's basically what you're saying. Exactly. Exactly. And it is going to do a much better job of analyzing and describing your writing style than you ever will, because it's going to pick up on things you didn't even know you did. Awesome. So now I have the raw content and I have my voice that I'm reusing the snippet. What else do I need to put in there to make the content awesome? So a few things. First, you want to think about who is the absolute ideal partner to be working on this with. If you could work with literally anyone in the world, who would that person be?

6:15So like maybe it's the top Google ads expert copywriter in the world. And so you would tell ChatGPT, you are the top Google ads copywriter in the world and you specialize in writing copy that gets really high conversion and click through rates and tell ChatGPT it is that. So that's the first thing you want to put in there. The second thing is really clear directions about what you want to get back. The third thing is you want to tell it what your company does. Do not, it's not going to know. It has no idea who you are. I don't care how many times you've used ChatGPT. It doesn't know who you are.

6:48So you got to tell it what your company does. You want to tell it what persona it's writing for. So the more you can give it about who this content is for, the industry you're serving, anything like that. So you're going to give it all of this kind of information as part of your prompt to ask it to write that content for you. Okay. So, and then you hit enter and you get a response. What do you do then? So ideally, you're going to do this in chunks. So you're going to not just say, write me a blog post based off of this. You're going to say, write me a outline of a blog post, you know, or give me five ideas for blog posts and then write me an outline of it.

7:28But at each step, before you move on to the next step, what you want to do is if you hover over your initial prompt, there is a button that appears. It looks like a pencil and a piece of paper. You want to click that button. that is the edit button. And you want to look at the results of what you just got and anything you want to change about it, you're going to edit your prompt to change it and save and submit and get a new version that is the edited version that is closer to what you actually want on your output. Awesome. So then now I have the version that I like that is the outcome of repeatedly changing and editing the prompt, what are the next steps?

8:13Yeah. So once you've gotten like your actual, you know, you've gone through this process and you've got what you want, you're going to want to edit it as a human. Like that is really at the end of the day. Now is when you actually, you check for bias, you check for, you know, you want to make sure it hasn't infused any bias into what you've written. You want to fact check anything because ChatGPT and all of these tools are notorious for making things up. So you want to make sure it's all true. It's still all from what you said, if there's any facts. And you want to inject a little bit of your own personality, any edits you want to make.

8:46Then what I like to do once I think it's in ready to use form, I'll just feed it back to chat GPT and ask it for affirmation that I did a good job. I ask it to give me any final edits that are necessary before I approve it. And I'm asking it to look for any glaring errors, grammatical mistakes, anything like that. Wow. This is amazing. Nicole, this is really, really brilliant and really good stuff. And again, I've been following you for a while, so I've seen your content, so I know the outcome is absolutely amazing. Thank you so much for sharing your process with us. We're going to record a much longer episode than this, that people can listen to this in a lot more detail.

9:24But for now, thank you so much for doing this with me and sharing with my audience. You're so welcome. And I'd love to connect with your audience on LinkedIn if any of them want to connect with me there. Absolutely. Thank you. Thank you so much. It's great to see you. I don't know about you, but I'm definitely implementing everything Nicole mentioned in order to get ChatGPT and other tools talk in my voice and to be able to use AI tools while still differentiating and being unique and have thought leadership content. But do not go anywhere because the next episode is really going to blow your mind.

9:53Our guest, Dor Gil, who is one of the very few people who actually won an Emmy Award for the technology that they have developed, is going to share the detail of an incredible experiment that he did. He developed a complete startup beginning to end from an idea all the way through all the different implementation steps to an exit strategy and legal documents for the exit using ChatGPT in just one hour. And in the next episode, he's going to share all the details on exactly how he did that and how you can use ChatGPT in different aspects of your business. And remember, there's still that surprise guest coming up.

10:31So, do not go anywhere.