100 | The Biggest AI Online Event of the Year Part 1

0:00Hello and welcome to episode 100 of the Leveraging AI podcast. This is a special episode. We've done this as a live recording that was live both on Zoom and on LinkedIn. There were over 1 ,500 people who participated in this live, which was really, really fun. More importantly, there were 18 AI experts, each sharing the best AI tip they have in five minutes of time. So it's going to be drinking from a fire hose of amazing AI content. And since this was a two-hour event, we are going to release this in two separate podcast episodes, episode 100A and episode 100B, which is going to be episode 100 and 101.

0:44But you'll be able to consume it. We'll release the first one today and the other one in a few days. If you're listening to this after it's been released, you can obviously binge them back to back. I'm just letting you know what happened. Before we get started, a little note from us. we have just opened the registration to the July cohort of our AI Business Transformation course. It's a course I have been teaching personally since April of last year. We teach two courses every single month, but most of them are private sessions for specific companies. So very rarely, actually once a quarter, we open a public available course, but only once a quarter, we open a publicly available course.

1:22And the next one is starting on July 8th. So if you're looking for ways to dramatically improve your understanding of AI and more importantly, how to integrate it within a business context, including systems and processes and strategy and so on, this is the course for you. We had hundreds of companies take this course so far and make amazing transformations as a result of it. And as part of the celebration of the episode 100 podcast, we're giving$200 off the course, which we've never done before. And it's valid through the end of the month. If you're listening to this on the month of June, you are still in luck.

1:56Go and sign up quickly. Also, we have a limited amount of seats. It's on a first-come, first-served basis. So grab your seat right now. The promo code to the$200 off is LeveragingAI100, all in uppercase in order to celebrate the episode 100 of Leveraging AI. And with that, let's dive into the celebration and the amazing AI value of episode 100 of the Leveraging AI podcast.

2:27In the next few years, AI technology will change our world dramatically. Whether you are a business executive trying to catapult your business forward, or just somebody who refuses to be left behind and want to advance your career, this is the show for you. I'm your host Isar Maitis, a serial entrepreneur and an AI enthusiast. You'll hear invaluable practical tips from innovative business leaders, AI practitioners, and some of the brightest AI minds in our world today on how you can leverage AI in ethical ways to advance your career and grow your business.

3:08Hello and welcome everyone to a live episode 100 of Leveraging AI, the podcast that shares practical ethical ways to leverage AI to improve efficiency, grow your business and advance your career. This is Isar Maitis, your host, and I am super excited today. First of all, because of you, Like all of you in the audience, we're having hundreds of people join us on Zoom, join us on LinkedIn. It's an absolute party. There's going to be a total, based on the number of people sign up, of over 500 people between Zoom and LinkedIn. Based on an event that wasn't even made up 10 days ago, this is absolutely amazing.

3:47The second reason I'm excited is it's episode 100, right? It's a big milestone of the podcast, of the Leveraging AI podcast, that a year ago, May of last year when I launched it, It wasn't even on the very far horizon, and yet we're here. And the third one is obviously the amazing list of experts that sign up for this thing. So I sent up about 20 invitations. I thought 8 to 12 people are going to say yes, and all 20 said, yeah, absolutely, we want to do this. So we have a list of amazing 20 speakers with us in the audience. What I would like to do, I'm going to name all of them right now, and I would like you to write in the chat which one you actually came to see, because I want to give a little award to the person that brought the most amount of people.

4:30So we have Ashley Gross, Audrey Chia, Celeste Yamile, Charlie Hills, Chris Daigle, Drew Brucker, Isabella Bedoya, James Lindsay, Jeremy Gandilon, Joanna Stoffergen, Jordan Wilson, Justin Hardy, Carl Yeh, Lisa Adams, Mariana Sadakny, Nancy Bain, Rory Flynn, Susan Frew, and Valeria Pilkevich. I got it. So it's great to have all of you here. It's really exciting. I don't know if anybody ever put 20 experts to try to give AI tips in two hours. If they have, they're idiots because this was not easy to do, but it's really exciting. And they're going to talk about multiple topics. The way this is going to work is each and every one of these experts is going to have five minutes to share their goods with you.

5:26And if they have a special offer, and a lot of them have amazing offers for you as far as their products and services, they'll be able to share that with you. But each and every one of them will have five minutes and that's not going to be easy. We're going to get started. So pull out whatever note-taking tool you have, whether it's a pen and pencil, whether it's a notepad, whether it's an actual computer, whatever it is you want, take screenshots, do whatever you want to do. And we are going to get started. There's going to be, again, amazing deals in the end. But for now, get ready to drink some AI knowledge from a fire hose because this is what it's going to feel like in the next two hours.

6:01And let's go. We're going to start with Audrey Chia. So Audrey Audrey exploded on LinkedIn in the past year, like literally came out of nowhere and became a huge name that everybody follows and everybody wants to collaborate with, including myself. And she's amazing in helping people grow their brand and awareness on LinkedIn. And she's going to share with us today how to leverage AI to build your own personal brand. Audrey, share your magic. Thank you for the lovely introduction. And I am glad to be the first one on the list. Very exciting to be here and I'm very happy to be learning from all of these amazing guests.

6:39So without further ado, I'm just going to share my screen here. So for my mini takeaway today, it's all about how you can actually leverage AI to build your personal brand. And for those of you who don't know me, I grew from 0 to 30k followers in about a year. And I am also ranked top 20 in Singapore's top creators next to my president. So very happy about that. I told my mom when she laughed and she said that's not an achievement. But still, yeah, so today's chat is really all about figuring out how you can actually leverage the best of human strategy with AI execution to build your personal brand.

7:18And this is just a mini snippet, right? So before using AI, you need to first figure out what are the foundations of your personal brand and you need to align on your key content pillars. So this is something that I always do before even using AI to execute on work, right? So I run a human AI copywriting consultancy and I am known for my AI supercharged copywriting systems and frameworks. This also means that I need to have very clear content pillars that allow my audience to know what I do, which means when I post content, it needs to fall under these three categories, AI, entrepreneurship, and copywriting, right?

7:57And the way that it could be formatted could be different. You could have a carousel post, a video post, or even just a text-based post. So here's what I mean. For example, I have three different buckets here, right? AI, entrepreneurship, copywriting. And you can see that they are also formatted in different ways. You have a cheat sheet, you have a personal story post, and you have a carousel. But here's the fun part. If you are just getting started and you're like, this is very overwhelming, Audrey. You need your content pillars. You need your content types. How do I go about it? this is where your chat GPT prompt can come in.

8:31So I'm just going to share the chat GPT prompt that I have here and you can always tweak it and edit it. So in this case, I am sharing like, hey, you are an expert LinkedIn strategist. Now I want you to develop a content strategy for me using this exact matrix I have provided. And in this case, you can see here that I have three proposed content buckets per theme, per funnel. So it's very strategic in how I craft it. I wanted to pick a suitable hook for me and write a strong hook for each of the buckets, plus a one-liner description of what I should talk about. So this is your baseline, right?

9:06Your foundations. You can always mix and match different things. You can always change the prompt, right? But what you need to do is to also give it your name, your role, your company, your description, your target audience. This is also important. As well as, remember, the three LinkedIn post themes, right? So over here, I actually added a kind of like table where you have top, middle, bottom of funnel. You have the different topics like copywriting, AI, as well as entrepreneurship. And then you look into what types of content you want per funnel stage. Now you can see all this in the Notion file that we'll be sharing after the entire chat.

9:41But I will proceed to show you how I constructed the rest of the prompts. So the next part of the prompt is, can I give it certain hook examples so that it's going to give me like the content, the one-liner and a top performing hook. So over here, I added a list of, I think 50 or a hundred different hooks that are optimized for LinkedIn. And let's take a look at the results, right? So beautifully, ChatGBT came up with, here's my content theme, copywriting, right? Here's my different funnel stages. Top of funnel post talks about visibility, Mid or funnel post talks about authority. And bottom or funnel post talks about conversion, right?

10:20And you can see here under top or funnel post, trending topics, the most important skill that no one taught you. This is a great hook, right? And then here I can talk about the latest trends in the copywriting industry turned into a carousel. For example, mid or funnel, a niche-related update. Here's the future of copywriting, right? And you can always edit the prompt. So you can see the bottom or funnel would be something like, client wins how i achieved x in y time so this is a super quick demonstration and run through but feel free to edit the prompt and always remember to review and refine your results and integrate the best of human and ai for top quality results i think i'm done bam all right oh my god audrey right on the second that was awesome what's what's your offer i know you have a special offer for people yeah so if you are interested we have the linkedin launchpad where you have the done for you designs, an AI content machine that I built with Jake George and also a mini virtual masterclass.

11:18So if you're interested, this is the offer that we have. Awesome. By the way, all these offers are going to be available in a thing that we're going to share with you in the end with all the content that they're sharing with you. So there's going to be a special folder with all the goodies in it. And if you want to know more from Audrey, she was a guest on episode 43 of the podcast where she shared a lot more stuff. So you can go and check it out over there. And next we have Charlie Hills. Charlie, come on up. Hey, Azor. Good to be here. Awesome. So, Charlie has years of experience as a marketer and as an entrepreneur, and his current focus is powering business strategy and content strategy with AI.

11:59And he's going to share how AI writes all his newsletters, which is absolutely amazing because he has many people reading them and he's developed an amazing system instead of doing all the hard work. So Charlie, stage is yours. Make the magic happen. Sure. Let's go ahead. Thank you for that, I do appreciate it. So I've been writing my newsletter on LinkedIn for 34 weeks now. I started it purely as a passion project back in October. And the tedium of writing the newsletter manually was just getting to my head. And after a few months, I realized, hey, there might be a better way to do this so i started using a custom gpt it was okay it degraded over time but i realized there was maybe a better solution out there and that's where i discovered the lovely perplexity if you're not using already i'd highly recommend it's way better than chat gpt and google gemini in certain instances gemini perplexity alone isn't going to write the entire newsletter for me this is where prompt engineering comes in and the mega prompt that i've developed for my plexi newsletter i'll quickly go over it as i only have four minutes or so but essentially what it does is that there's a few placeholders that i've set up here all i have to do each week is change the edition the date and then that's it that's it apart from the urls at the end of the at the end of the prompt which you know that's a manual part of the process i have to go and go on my email inbox and find the latest ai stories as well as just being active on linkedin if you're less active then you might have a problem there but anyway we don't have enough time for to go into that but anyway so the title section of the prompt is quite comprehensive in itself i was having so many issues with your writing title casing and rather than sentence casing so this section alone just focuses on the title which includes extracting the key points the title composition and as well as some explanation, clarity and conciseness.

14:02And then moving swiftly on to the intro. So in no more than 25 words, and I remember talking with Izar on the podcast and he was actually quite surprised that the fact that perplexity does actually adhere to the word count. Other LLMs like Gemini, ChatGBT, they're naff at doing that. They're great for other things, but not adhering to word counts. And then we have a TLDR section, which means too late, didn't read. Section headline, the URLs, which we need to feed perplexity to write the actual newsletter. The publisher, of course, always important to credit the original source. An overview, no more than 16 words, key points.

14:39And then this is where my newsletter differentiates from others. We have a unique marketed POV in no more than 25 words. This isn't just any generic newsletter. It's called MarTechAI. And yeah, CTA here, please subscribe to the newsletter on LinkedIn. I'd highly recommend that and then also we have have some cross-referencing and depth analysis when using ai sometimes it spits out garbage it makes things up this section ensures that what we're finding on complexity through the urls isn't made up and it's yeah it just covers some bases but not all bases we still have to manually go in and fact check a few things and finally the conclusion with the cta and yeah all the usual stuff but anyway i'll hop over right to complexity and i'll paste in the mega prompt and at the bottom we have the urls from the stories that i want to cover for this week you could repurpose this and use whatever urls you like just make sure to change parts of the prompt i'll press enter as this is a quickie and let's see as the newsletter is written in front to our very eyes here.

15:52As you can see, it's got the publisher, the overview, key points, Marcus POV. It seems to be playing up for me today, but as you can see, the majority of the newsletter is written. This is probably cut down around 80 % of my writing time versus doing it completely manually. Great for first draft. And as Audrey mentioned, we can't just simply copy and paste this and post on LinkedIn. There's going to be some fine tuning and human overview before pressing publish. But all I simply do is copy and paste all of that, head over to LinkedIn, chuck it in there. And the other manual part of the process is me going on Canva and press this lovely header, as you can see here.

16:31But besides that, it's all automated, which we love. It's work smart, not hard. That's what I'd say. And that's what my megaprompt does for you. And yeah, that's it in a nutshell. Unbelievable. I don't really have too much. again for those of you who try to write newsletters and know how much work it is especially these kinds that you have to research a lot of information then put it together this is nothing short of magic and i know we're going to see more of that this was amazing again if you want to learn more about what charlie is doing and what he shared you can go and check out episode 92 of the leveraging eye podcast are you sharing any special deal with us or no i'm not just follow me on linkedin please okay yeah follow charlie on linkedin the link is going to be in the chat Next, we have Lisa Adams.

17:16Lisa is a highly accomplished C-suite marketer who has held various executive marketing leadership positions in any kind of company you can imagine, from large to small in multiple industries. She's an expert on how to improve strategy. and she now knows how to integrate AI into that combined into her years of marketing leadership experience. And she's going to share how to use more than one AI as like a board and advisors or think tank to make better strategic decisions. Lisa, stage is yours. Hi, Yzar. Hi, everybody. So before I forget, here's my deck, just in case I forget to share that with you.

17:59Okay. So I'm going to share with you how to collaborate with more than one AI assistant simultaneously for a given task. And as Azhar said, I'm an AI advisor, I inspire people with what's possible with AI, with applied use cases, and I'm also a fractional CMO. And here are some of the reasons why you would want to use more than one AI. It's more brainpower. We have more robots to collaborate with. And it will make our perspectives more diverse. We can check each other's work. It can also help us reduce hallucinations. So when one is hallucinating, the other one could hopefully pick it up and hopefully they won't be hallucinating.

18:42At the same time, it will help us find gaps and blind spots. And we will have a larger knowledge base because these AI assistants are trained very differently on different types of data. So I'll show you how we do that. So I'm going to start by prompting ChatGPT. You're an exceptional strategy analyst, thought partner, and collaborator. Below in delimiters, and that's just to help organize the prompt, is my analysis of Apple's WWDC or Worldwide Developer Conference keynote and my rationale for why I believe that it's a masterclass in marketing strategy using the rose thorn bud framework, which is basically the advantages, the disadvantages, and then the opportunities, please give me your unbiased and honest assessment of my top three insights due to market impact.

19:33Please present the assessment in table form. Take a deep breath and think about the step-by-step. There's no need to rush. I have full confidence in you. So here is ChatGPTs. Here I upload my analysis of Apple's keynote. And there's lots of analysis in here from Apple understanding its audience, staying true to its vision around privacy, personalization, and also experience, all the way to ability to strategically partner. You can actually see my LinkedIn post in the Forbes article that featured these things. So I uploaded all that to ChatGPT with the prompt. Oops. the beauty of live beautiful that's right and here is the response from chat gpt it's assessment of my top three insights using the rose thorn and bud framework so you'll see that it assessed know your audience play to your strengths and differentiate your brand it talked about the strengths of that analysis, the weaknesses of that analysis, and then the opportunities for each one of those insights.

20:44So I love using frameworks. I love using tables because you can deeply understand how ChatGPT is or any other AI assistant is thinking about the different analysis. So then I go to Claude and I basically cut and paste everything that you saw that I had a conversation with ChatGPT. and I upload that to Claude and here's what it is, what it looks like. And I said, hi, Claude, same prompt. You're an exceptional strategy analyst, thought partner and collaborator. Attached is a conversation I had with ChatGPT. Please review and understand it well. What do you think of ChatGPT's output table? What would you change, if anything, to make it better and why?

21:27Be critical but pragmatic. If you change anything, output a revised table with rows and columns. Take your time and think about the step by step. I have full confidence in you as well. So here is chat is Claude's assessment. It basically said, I agree with two of the three. So now you're seeing Claude and chat GPT did not exactly agree on the top three. Claude basically said it likes know your audience, differentiate your brand and reframe the conversation. It did not put play to your strengths as the top. And then it explains why it chose reframe the conversation. So here is now the table that Claude outputted.

22:12And the difference is what you see here. I then put all of that back into ChatGPT. This is what Claude said. ChatGPT, what do you think? And ChatGPT said, I agree with Claude. I agree that it's reframed the conversation. And then And we now have the final table. We got them to align. And that is my mini tip for you. And here's some, what do you call it, QR codes for the deck and for those tips. Awesome. What's your offer? Is there anything special that you want to give the audience? Yeah. So just follow me on LinkedIn and you get a 30-minute free consultation if you're interested in applied use cases and AI strategy.

22:51Awesome. This was absolutely amazing. I really love your approach. I just can't wait for them to actually be able to speak. And then you literally have an actual meeting with them and let them debate. And then you get to enjoy all the benefits. We're almost there, I think. If you want to know more about Lisa and stuff that she has shared on the podcast, she's been a guest on episode 66 of the Leveraging AI podcast. So I won't forget because there's so many people I'm going to run fast. I'm going to share a few words about me. My background is being a CEO of tech startups. That's what I've done for over 20 years.

23:22My biggest company grew to$100 million in sales. I have two exits behind me. And at the end of 2022, like everybody, I'm like, holy crap, the world is going to come to an end as we know it from a business perspective. And I dove all in. And one of the things I want to share with you is I've been teaching courses on how to implement AI in your business and how to do this transformation from a business view perspective. Again, I've been a CEO for many years. So in addition to all the tactical details, I really understand the process and the strategy and the change management that comes with it. And that's what the course teaches.

24:00It teaches the basic, but it also teaches the strategy and the process that you have to go within your business in order to achieve that. And today for the first time, and probably the only and last time, so we've been teaching two of these courses a month. So we taught a lot of these courses. There's probably more than a few people in the audience right now that went through these courses. and it's the first time ever we're going to give$200 off the course for the July session that starts on July 8th. And there's going to be a link in the chat, both on LinkedIn and in our chat, like on Zoom to sign up.

24:30So if you're interested in transforming your career or transforming your business with AI, come and join us on the July course. That's it about me. Now we're going to go to the next amazing expert, Rory Flynn. Come to the stage. Rory is, I'll say it very simple. He's the best AI visual content creator in the world today, period. And I know some people might get offended, but that's my personal opinion and it's my show, so I can say what I want. But in addition, he creates these amazing guides on how you can do exactly what he's doing. I'm trying every time. I never managed to do it as good as him, but I've dramatically improved my visual content creation capabilities because of Rory's guides.

25:11And Rory's going to teach us how to build a storyboard in MeJourney to juice internal production and turnaround times. Rory, stage is yours. Awesome. Thanks, Isar. Yeah, man. It's awesome. I appreciate everyone being here today. So I'm going to try to do a bunch of this real quick, but the reality is the reason why we started using things like AI is because just operationally, we had a ton of holes and we could never get the design out quick enough. Oftentimes, I would say we're not thinking big enough with AI and we're not actually thinking small enough. So really where we look is for opportunities within businesses and operations, even as small as tasks and workflows.

25:44So where we can plug these little AI tools in and actually just make things faster, because that makes us more efficient. That makes everyone happier, right? That makes our clients happier, makes our employees happier. So I'm going to share a couple of quick things here. I'm going to try to rip through this. So basically, this could be seven hours worth, but I'm going to try to get it done in two minutes. Now, when you're storyboarding with mid-journey, right? Like why do we need storyboards? There's a lot of people here that are probably in the marketing space. We all know that this is something that you do, whether it's for visual advertisements or mood boarding, things like that.

26:11So this can all be useful, how to stay on brand, how to utilize something like mid-journey, just to get from point A to point B without having to go through 17 different layers of production. Typically, what we're utilizing here is we're starting with prompt categories to basic prompt structure. And it all starts with image construction, right? What are the basic fundamentals of images and image construction? Then from there, once we have a bunch of base images that we can utilize, then we'll go and transfer the style. So we keep everything on brand, right? That's probably the biggest thing here is you want to have consistency across scenery, you want to have consistency across characters and something like storyboards.

26:41So we use two different functions there, sref and sref on mid-journey, and then we put everything together. So I'm going to show you a quick breakdown on how we think about this. But when we start, like basically we're breaking down an image, right? What does an image actually hold and what does an image actually contain? So typically we're looking at things like the subject and the action, who is it, what are they doing, the environment, where it takes place, Composition and shot type, super important. There's a big difference between someone that's close up and a drone shot, right? Like it tells a different story.

27:10So we always try to highlight that. Mood, emotion, and feeling, that's good for the brand, depending on who you're working for, what you're doing it for. Always MidJourney tends to handle that pretty well. Technical details, I like to use things like different camera angles, different focal lengths, things like that, because it just gets MidJourney more into a photorealistic mindset, in my experience. And I typically need things to look like that. There's nothing wrong with doing art-based prompts, but we typically need things to look real. And then the lighting aspect, very malleable within MidJourney.

27:37We always try to add, tells different stories, different emotions, and then color schemes, textures, modifiers, things like that. Don't have to use all these. It's just a good starting point, right? So I like to think about it as we're constructing an image with words. If we broke an image down into words, how do we take these visual building blocks and stack them together to create an image? It's like Lego blocks, right? One piece can come in, one piece can go out. It's all interchangeable. But if you have a structure, typically I'm utilizing something like this to start. Like I said, not every prompt will be the same.