163 | From Idea to Viral: How to Use AI to Plan, Script, & Produce Engaging Video with Claire Farwell

23:57We then created a content calendar that we then exported to bring into Notion. All Notion does is it allows you to keep a lot of stuff in one place in various formats. So in this particular case, we're looking at a content planner that is a calendar. But in the backend, you can have the documents that connect to each and every one of those dates, and you can have your to-do list, like the actual actions that you need to take in order to perform this, and the tasks to the team and all these kind of things. You can do very similar things with ClickUp or Monday or Jira or Asana, whatever other management tool that you're using.

24:27And then we looked into one of these items. So now we know that item is under one specific pillar. So we know in this particular case, it needs to be an update about something that has to do with regulation. and so Claire found an article that has to do with that and she created a script for her specific post for this coming Monday. So it's not out yet, but we can see it on the calendar. That's what is scheduled. And the cool thing about having this calendar, especially when it's so quickly created, is that then you don't have to think about, oh, what am I going to create? You already know. It tells you what you need to create for which day and you just have to find the right content for that.

25:02And you can use AI to search for that content if you don't know how to search yourself. Yes. So now let's dive into the actual script. No, but it's more that you explained it that way because I'm not going to show you behind the scenes, but thinking about behind the scenes in Notion, you would, if you had Monday, Wednesday, Friday posts, you would have a separate, and you can do it as lean as you want, and you can just add all your stuff behind the scenes and then put some more of the clean stuff here. I like to leave a little bit of room for flexibility because things are changing and news is so fabulous that it's nice to go, to heck with that, I'm going to put this in instead.

25:35But if you are, if you're working away, doing workshops, whatever it is, and you've got all of this automated, which is something else that we can show you, then you can just relax because you know that everything is going out automatically. And there you have it. Let's go back to ChatGPT. There's my post. Now what I want to do is I want to create a script. The script would basically be about, let me see, now that is my script. Let's go back to here. Okay, here's my post. So let's just put underneath this, create a script. So let's turn this into a LinkedIn post. So here's my prompt. And you can say this as simply as you want.

26:16Turn it into a 30-second script. It should be concise, engaging, aligned with a content pillar, etc., etc. So we want a 30-second script. Why? Because nobody's got any time for anything else. And on LinkedIn specifically, it's scrolling, it's all sort of short videos. We want to be concise as possible. The structure of it is very much similar to a post. We want hooks. We want people to be engaged. And voila, there is my script. And then I would basically copy and paste my script. And finally, we're going to go into Descript and we're actually going to create a video. I know you were wondering what was going on.

26:51As you're doing this, I'll tell you that the main thing that just happened in the last step is we converted a text format post to a script that could be a video. Right. So what Claire is going to actually read or say during the video versus what's going to be posted underneath that in LinkedIn as the actual post itself. Thank you for explaining that. Exactly. Because if you remember when we showed you in Notion, I had my post like this and underneath I had a link to an article if there is one and then I had my script. So now, for example, let's say I have one prepared here. I'm going to copy and paste this.

27:31Let me just copy this and then let's start a new project. Pretend you never saw this. I'm in Descript. Descript is an incredible video editing content tool. This, I have a paid version. There are, you can have a free trial on it as well, I believe. I think I'm paying, I don't know,$15,$20 a month, but the amount of videos I do is no wonder. and it really pays off and we save so much time. So I'm going to click on new project here. Obviously this is my entire project library. You can also learn about Descripted here, which is great as well because you're not going to have me and Isa and I all the time helping you out.

28:08Here are all my projects. You can learn Descript here. I'm going to create a new project. Do I want video, audio, quick recording, record with others? I'm going to do a new project. Video. So we can upload it. We can click from my computer. I might have a file already. We can post a video link from YouTube or a Giphy. We can go straight into recording, import from Zoom. Goodness me, write AI speech. What I'm going to do is I'm just going to click enter and it will pull this up for me. I'm just literally going to copy and paste. Now that wasn't difficult at all, was it? Copy and paste my script.

28:40I'm going to name it. So we could call it Europe. You can do whatever you like here European, Europeans answer to deep seek and track dbt or whatever. And that is my title. So now I have my script. Now what I can do is click on add speaker and I could actually have, I've given permission to Descript to record my voice. And so my script, my voice is actually recorded here. So I can literally just click AI Claire and I would have a audio, but I want to do a video. So right now what we're going to do is we're going to record. This is going to be interesting. I am going to, I've done one earlier. As you can see, when I hit record, my video shows up.

29:28There I am. Now, obviously I'd be looking at the other screens. Just imagine there's a side one. Now, obviously we set everything up, my camera, my screen. Now I can do audio only. I can do camera or I can share my screen as well as my face and record with others. But let's just keep it simple. I am going to do a video right now of me reading this marvellous script. Talk amongst yourselves. Here we go. Hanks me in. Hello, I've already made an absolute mess of this, but don't worry, we can edit it out. AI is shaping how we work, but who controls it matters. Most AI models are black boxes. We don't know how they make decisions.

30:05Oh, wait, I should go a bit faster. What data they use or if they align with our values. That's why OpenEuro's LLM, and I want to say OpenAI, that's why OpenEuro LLM is important. Oh, dear, I've messed up again. Deary, deary me. I can pause it because the doorbell rang or whatever. And I don't want to keep repeating it and keep going in and out, creating a new project. Or I think I've had enough there and I'm going to stop. I'm sure you've had enough of me anyway. Now what it's going to do, it's going to create this video. Underlord is my AI assistant that is in Descript. So there are a number of things that I can do.

30:45One of the most incredible ones is to remove filler words. So all the ums and ahs, you literally just press that. It will highlight everything in the script into yellow, and you just go remove filler words and boom, it's gone. Another one of my favorite ones is eye contact. people have actually said am I an avatar because literally you press eye contact and if I haven't been looking at the screen boom it will make my eyes look at the screen so let's now watch this hello I've already made an absolute mess of this but don't worry we can edit it out so let's just take that out I'm going to highlight it I'm going to get rid of it so again to explain to people who are not listening what's happening so the script allows you to do something that is literally completely revolutionized how we edit video.

31:33Historically, we looked at these timeline editing tools where you have to find where you said something wrong or where you wanted to change something, find on that timeline where did you stop saying that thing, highlight that section, cut it out, and then merge the two other sections together. And what the script actually allows you to do is it transcribes everything that you're saying or that you're uploading, and then it creates a quote-unquote Word document of it, right? It creates the text transcription of the video. So So you have the video on the right, you have the transcription on the left, and you actually have the traditional timeline on the bottom if you want to add B-roll or layers or other stuff on top of it.

32:08But when you want to remove stuff or move it around and change the order, you can literally just copy, paste, cut, and delete from the text. And it will remove, cut, paste, or delete from the video and audio as well. So a monkey can edit video really well, really fast, even before all the Underlord AI tools that can do a lot of other cool stuff. So it's a really effective way. So when Claire on purpose said, oh, I already messed this up. All you have to do is highlight that sentence, hit delete, and that's it. That's all you have to do. And you highlight it in the text so you don't have to look for it in the video.

32:41Exactly. And we also, if we want to get like even fancier, we want to go in, we can show the timeline and we can actually start cutting out from there. But we'll just leave that because I want to keep it as simple as possible. So let's say that this is spelled wrong, right? So it's okay. So I'm going to highlight this and I correct it by literally just writing in AI block capitals and it will change it. I'm going to just take out this little chunk as well. And let's say I think that's absolutely fabulous. Now, I want to put some captions in. This is pretty straightforward as well. I can actually just click on whichever sort of, I don't know, option I want and it will generate all of those captions for me instantly.

33:20I can change the color of it. I can also change the font and I can change how big it is. I can move it as well across the screen, make it bigger, et cetera. I can also, when I'm editing, it's really nice to know that I can actually pull the video if I want to see, you know, more on the video aspect, or I can actually move in with a text as well. I could, what else can I do here? You can change it to landscape and portrait depending on the format. That is a good point. It's linked to, we need to have a portrait. So what happens is it then puts it in portrait. It's just stuck a bit, but it'll just wake up in a minute.

33:55There it is. Now what happens? I need it in portrait, obviously, as I was saying for LinkedIn. So then it's a question of literally, look at this, just moving like this. And now I have it in the larger version. What else would I be able to do? You know what I'm going to do right now? And if I want to publish, I don't know if there's so many other things. We can add the B-roll and stuff like that as well. but I want to show you one that I've done earlier, I think, which is a lot prettier. But as far as actually wanting to publish this, it's so simple. You click there where it says publish. You can publish it, either change the title, web link, et cetera.

34:29I'm going to click on export and I can just have, I can have video, audio, timeline, subtitles only, et cetera. And we can actually change if we want to change resolution, quality, audio, but I'm going to leave it just as is. And if I was to export that, click on export, it starts to immediately do that and go to my desktop. Meanwhile, I'm going to open up a project that I did earlier, which is in relation to the post that I created, which is here. So you're going to see a post that is actually going out, actually has gone out. This is like a cooking show. You're showing us the ingredients. Oh, look what comes out of the oven.

35:07I'm getting hungry just talking about our wish. So Open euro LLM. That's my title. That is my script, the same script, but this is just a little prettier editing. And we've actually got some B-roll in as well. And I want to show you how to do this. So basically, if we want to just add some more B-roll in like this, I'm going to click here, for example, and I'm going to put a slash and then it will open up another window. and then I'm going to go over into, let me see, into stock and I am going to look for visuals. So related to, for business, this isn't just about AI, it's about trust, compliance and accountability.

35:47Let's see what happens with trust. I'm not sure we're going to get anything, but you never know. We'll just choose bits that we want. Actually, we want images, show all images because we've got videos, we've got all sorts. Let's put a cat and a dog in there. Not really relevant. That would make you laugh. No, let's put that one in there. We'll put that in the handshaking. I think that's a little more relevant. It's not a comedy hour. So you can see that it is here. So basically, all I want to do is just, I can lift it here, over here. Boom. So now when I was to play this back, let's go from here, although it's okay.

36:26Fine. Thank you for exploring. to explain to the people who are not watching, every time you want a different video to show up that is not your video, you can highlight that section and then go to a search mode that finds a gazillion video and images, and you can search for whatever you want. And then literally, as you pick one, it will replace your video with that video or that image for the length that you highlighted, either by highlighting or by editing slash signs to segment it from the other segments. But either way, adding more video, B-roll, zooming in, zooming out, whatever you want to do to get like a pattern interrupt, which is always recommended when you're creating videos, is very easy to do.

37:03I would say one more thing about Descript. One thing that is really cool is that you can save multiple templates. So let's say we now know that we always want to create it in a portrait format. We always want the subtitles to be in this color, in that font. We know we want a header in that color in that font. And we want to have our lower third saying our name and the name of our company always on the bottom. You can create that as a template. And then you bring in your video, record the video, and you select the template and you're done. Like all the things that just Claire had to do, which still took her like three minutes, which is way faster than all traditional ways, literally happened with one click because it's a part of an existing template that you've created.

37:44So when we do our content, like for the Leveraging AI show, we have, I don't know, 20 different templates with one person above the other, which is one speaker with one speaker and the other one as a little green screen guy on the bottom, which you can also do. You can remove the background of the video in this platform. And so we have all these templates and we have a different one for LinkedIn and we have a different one for YouTube and we have a different one for Facebook. And all you have to do is select the ones you want and it will recreate it in the new format with one click. And then you can, like Claire said, just hit publish and you have the video.

38:11Exactly. There's just such, so many things that it can do. And having those templates, the more you do this, the better and easier it's going to be, and more time you're saved. So as you can see, like... LLM is important. It's an open source AI built with transparency, privacy, and European ethics in mind. And then let's just go to here, and then we'll just see that switch that we made by putting that new image in and see if it works. And over to big tech. For businesses, this isn't just about AI. Obviously, I could have made this like this because I hadn't finished, but I think you get the drift.

38:40Accountability. Are you thinking about who controls your AI? I think you get the drift. that is my finished video. So now what would I do? Then I would take my, then I would, then we go, I'm going to stop sharing because we've got to make sure that we've got our video. Imagine I've got my video on my desktop. Now I'm going to go, am I going to go into the world of Supergrow or am I just going to go into LinkedIn? I think we're going to keep it real. I think, I think. I know where your head's going. And I was actually asking myself which direction you're going to go. So I will let you go with whatever direction you want.

39:11There's so many options, but we could do one of two things. We could take that post, remember in Notion, in fact, I'm going to share my screen because there's nothing like a visual. I'm a visual kind of person. We could take that post, we could take that video and we could just go straight into LinkedIn and we could create a post. We can either schedule it or we can just put it in there straight away and boom, there's my post. But no, that's just not enough because we want to leave you with something extra, welcome to the world of Supergrow. Supergrow is an incredible, I would say, LinkedIn extraordinaire automation for your posts.

39:48Here, for example, I have my calendar. This is my week for you. I can have a month for you. You can see all the videos that I will have lined up. But let's right now talk about this one that we were just actually looking at. So this is the video and this is the post and it's already gone out. Make sure you give it lots of love. It went out at 6.30. But let's use the example of showing you how to create a post right now, write manually. Imagine that I have my post right now. So I'm going to go back to my post. I'm going to copy and paste it because I'm going to go into my content planner and I'm going to take this post right here.

40:30Here it is. It's ready. I'm going to copy and paste it. I am now back in Supergrow. I am just literally going to copy and paste it here. Now Supergrow, we need to do another webinar for this. But basically, it can create posts for you from voice to tech, you can create ideas with voice from a PDF, from YouTube, etc. But let's just keep it simple. I'm writing a post, and now I'm going to actually add a video to it. So I'm going to collect my video off my screen that obviously would be relevant to the post. Let's just pretend that it is this one again. And you'll see it's really simple to add. So imagine I have now got my post in here and I'm going to schedule it or I could publish it right away.

41:13I can take the calendar out. I can choose my day. I can choose my time because I always want to just post at the same time. Let's say Saturday 4 p.m. And it warns me that there's low engagement warning on a Saturday. All right, then I will do it on a Friday. And we can schedule it. And then I'm going to get a pile of confetti. And I can, and I know that I am going to let's see where that is. Let's go into next week. Where did I put it for? And it's like a quick there it is. I know that post is going to go out. And it's fantastic because I'm working all day that day, even though I should probably be on LinkedIn to actually talk and engage a little bit with my people.

41:56But if I can't, have no fear. I can view it. I can edit it. I can cancel it. I can add some comments in there as well for further reading. I can add another comment. And so I can put it for 15 minutes later, maybe. I can put it for 25 minutes later. Update those comments and you will see that I have comments that are going to go out 10 minutes later, 15 minutes later. I feel that is an awful lot of information, but that is all I've got right now without these poor people. First of all, awesome stuff. I want to go back to where I stopped the previous quick summary. So if you remember, we ended up with a calendar on Notion and the calendar on Notion had ideas of what to post and when, and behind it, it was connected to the post itself.

42:43So what we're going to write that ChatGPT wrote for us based on the information we gave it in the projects and the information we gave it in the prompts and the specific topic we gave it and our brand and all of that stuff. So it created the post for us. And then we asked Satchipt to create a script for us. So then we took that script and Claire took it to actually recording it. And she recorded it on Descript, edited it very quickly on Descript, used a Descript template to make it look fancy and suitable for LinkedIn. And then you have the post, you have the video, and now you attach them into a scheduling software, and then you're good to go.

43:19So now your planning calendar on Notion is reflected with the actual thing that is going to go out in whatever scheduling software you use, and there's a bunch of them. And in some of those software, like we've just seen, you can even plan your own comments on the thing, so it drives engagement, and you can add more information other than the post itself. This is really, like Claire said, a lot of information that we covered in 45 minutes. but it really provides you a full gamut, beginning to end, soup to nuts, whatever you want to call it, of how to first and foremost approach the content creation process from a strategic structure process perspective.

44:00We also provide a lot of tactical ways on how to do in between, but versus, oh, I know I need to create content today. What am I going to create? I don't know. And how am I going to create it? To I can now go on vacation for a month and these posts are going to go out on time with the right structure according to the topics that my audience actually cares about that's going to provide them value. I was three months in LA and I literally had these posts going out fantastic. So huge difference from waking up in the morning and figuring out what I'm going to post about today. And it's stress-free once you have this machine built out.

44:38Now, the other thing that it does, by the way, that is very helpful that goes back to either going on vacation, but even on a regular basis, you don't want to be creating content every single day. You have a business to run, you have clients to meet, you have whatever it is that you're doing in your day to do beyond just creating content. So doing this process allows you to batch stuff. So you can say, I'm going to block two hours of my time every other Monday or whatever day of the week is your slowest day, usually not a Monday. And I'm going to block two hours of my time and going to work on eight posts, which are going to go out in the next two weeks.

45:09And then unless something crazy happens that you have to talk about, which then, okay, now go ahead and do like a manual process, but then you don't have to worry about content for two weeks and then you do it again and again. And so it's just such a completely different mindset to, I'm going to figure it out as I go along. Yes. Yes. It's nice to have peace of mind. Somebody did actually mention in the chat here about what about commenting and things like that on people's posts. Absolutely. Yes. The idea is to I go on half an hour before my post goes out and half an hour after so that I can find, engage with the people that I normally engage with and answer any comments.

45:46So yes, ideally, that is the scenario. And when I said I was in LA for three weeks, I actually was doing them commenting as well. And it is so nice to just literally be able to be there for them, just like you're there for your clients because you have AI tools to help you in your job. So it's all the good stuff. Claire, this was absolutely fantastic. And I said in the beginning, people need to take a lot of notes. I'm sure people will probably watch this again where they can take a lot of notes. So this was very helpful. For those of you who, again, were just listening to this and want to see what we're seeing on the screen, as I mentioned, there's a YouTube version of this.

46:21And there's a link in the show notes. You can literally click on that when you are in front of a screen and you have time to watch. And I know what we talked about so you can jump to the right time. Claire, if people want to follow you, learn from you, know more stuff, how do they do that? Sure, thanks. I'm on LinkedIn and that is, I post 3pm, that is European, Central European time every weekday. I also have a newsletter that goes out on Friday because I love reading the news every day and I know that it's really hard for people. There's also wonderful newsletters such as yours, but I read the news selfishly.

46:53I've got a newsletter so that I keep in touch with the news, but I also make sure that you don't miss out on the news as well. So that comes out every Friday and I repost it on a Saturday. Awesome. Since we're mentioning stuff that's happening, we are opening, like the registration is open for the next cohort of the AI Business Transformation course. It's a course that we've been teaching since April of 2023, at least once a month. So either higher hundreds or lower thousands of people have been through that course already. The next session starts on February 17th. So if you do not know how to get into the AI world and actually start being productive like now, this is something you don't want to miss.

47:29We usually teach this course to companies and organizations privately. So we do these publicly open courses about once a quarter. So if you miss this one, you're already going to be in Q2, which means by the time you graduate and start implementing, you missed half the year. So if you need a way to figure out a plan to start implementing AI in your business or in your personal life or for whatever other reason, don't miss this thing. We have a campaign for anybody who's listening to this podcast, use promo code leveraging AI 100 to get 100 hours off the course. The course, as I mentioned, is four sessions every Monday, noon Eastern for four weeks.

48:00And in between, we meet every Friday for AI Friday Hangouts for open Q &A. So if you have any questions, things you learned, you're not sure, you tried, it didn't work, you can come and join us on Fridays and get some answers that way. That's it for me. Thank you everyone for being so active in the chat and for participating in this fantastic conversation. Thank you so much, Claire. This was everything that I was dreaming of and more. So lots and lots of information. Thank you so much. Thank you everybody and thank you guys. Really well.