183 | 15 Mind-Blowing Use Cases for the New ChatGPT Image Generation with Isar Meitis

0:00Hello, and welcome to another live episode of the Leveraging AI podcast, the podcast that shares practical ethical ways to leverage AI to improve efficiency, grow your business, and advance your career. And we have a really incredible and really fun episode for you today. Today, we are going to look at multiple use cases on how to use the newly released image generation capability on ChatGPT. Now, we named this particular episode in the beginning, 10 incredible and amazing ways to use it. And we actually came up with 15. So you are in luck today, we're going to have 15 different use cases on how you can use this really incredible out-of-this-world capability that ChatGPT gave us just a couple of weeks ago.

0:45So let's start with a little bit of background before we dive into the actual tools and how to use them and all the different use cases. And by the way, those of you who are joining us live either on LinkedIn or on Zoom, please go ahead and share who you are, where you're from, what are you doing, introduce yourself so you can meet other people as well. And also, if you want, share what you want to get out of this episode, how you used it so far and things like that. I will read the notes and I will try to relate to that. And also, as we go forward, if you have any questions, please ask them in the chat and I will try to relate to them in a normal manner.

1:21But now into the background. So if you think about what we had until not too long ago, we had Dali, which was built into ChatGPT and you could tell it to create images, but it was mediocre the most, and it was very far behind other image generation capabilities. We also had image generation tools which are incredible, such as Flux and MidJourney and Stable Diffusion and tools like that, which really provide incredible capabilities of image generation, but they are standalone image generators, while ChatGPT and Dali has the ability to actually have a conversation and understand context. So let's explain.

2:01If I'm trying to create a design for a presentation, if I'm trying to create an image for a post that I want to do on LinkedIn, if I'm trying to create anything that I'm trying to create, an ad, if I'm doing this on an image generation tool, I need to work very hard to capture in my prompt everything that I need from that image. If I'm in a chat, whether it's Gemini or ChatGPT and so on, I can actually explain and have a conversation about it because it's a chat. I can provide it the background, the information, the context of what I'm actually doing. And hence, it will give me better results, more customized for my particular needs.

2:43And so it's a huge benefit. But again, the disadvantage was that the image generation capabilities of both Gemini and ChatGPT were below par. A few weeks ago, Gemini came out with Imagine 3, which is actually really good. And I started using it for almost everything instead of using MidJourney and Flux, which were my main go-to tools before. But then ChatGPT came out with their solution, which totally blew my mind literally from the day I started using it. And I started using it for more and more things. And I must admit, I use it for probably 95 % of everything that I'm doing. and the other 5 % is divided between mid-journey and flux and Gemini Imagine 3.

3:23So the good news is you now have one unified tool, ChatGPT or Gemini, if you're in the Google universe and you prefer to go that path, that can really understand what you're actually working on. What is the project? Who's the target audience? Do research before you actually, like even deep research in all these tools and give it as much information before you actually generate the images. And then the image will come out exactly what you want. But the other thing that this tool became very good, and ChatGPT is really incredible in that, is just understanding what you're trying to do, even when you don't give it all that information, even when you just give it a reference image and one short two-sentence prompt, and you get incredible results.

4:02So what we're going to dive into today is, as I mentioned, 15 use cases, things that you can do with this capability that will blow your mind if you've never played with it before. And we're going to start with things that are incredible. We're going to go to some regular things and we're going to end with a few things that are really incredible that literally blew my mind and that I showed it to professional customers of mine that do this for a living. And they would spend hours doing something that this tool can now do in minutes. And so let's dive right in. For those of you, by the way, who are listening and not watching, I will try to explain everything that's on the screen.

4:35But if you have the opportunity to watch this on our YouTube channel, then in your show notes on the actual device you're on, there is a link to our YouTube channel where you can actually watch this and see all the different examples that we're going to show. But I will do everything within my power that if you are driving or walking your dog or doing your dishes or whatever you're doing when you're listening to this podcast and you cannot watch it on YouTube, then I'll try to explain what we're watching. One last thing before we dive in, this is going to be highly educational. I'm going to show you the prompts that I'm using and exactly how I created all the images.

5:06I'm going to talk about the good, the bad, the ugly, the different steps, all the magic that I've learned how to do in working with this tool literally every single day in the past few weeks. But this is just creating images. If you want to learn how to use this in your business in a broader way, learn how to build strategy, learn how to write documents, know how to analyze documents, know how to do data analysis, both qualitative and quantitative data analysis, combining data from multiple sources into reports and dashboards, if you want to know how to actually implement AI in a business-wide perspective, how to apply this to different departments, how to train your people and so on, we have been teaching the AI Business Transformation course for two years.

5:48Yes, since April of 2023. We have done this course at least once a month for this entire two years and hundreds or maybe thousands of business people and business leaders have taken this course and completely transform their businesses based on the knowledge that they acquired. So everything you're going to see in this episode today is awesome, but it's just image generation and it's going to be very quick. If you want more structured training that can literally and dramatically transform your career and your business, don't miss this course. We teach this course all the time, but most of the time it's privately taught, meaning an organization, a consortia, a buying group, or a specific company will hire us to train just their people.

6:28And so we do publicly open courses only once a quarter-ish. So the previous course was January and now the next course is in May. And so on May 12th, we're opening another cohort. So if it's something you're interested in, again, in your show notes, you can open it right now, wherever you are. If you're driving, wait for the next stop light and click on that and you can open it and see all the information about the course and you can sign up right there. And then we would love to have you, if you haven't done anything like this, and even if you haven't, it was theoretical and you're not sure exactly how to apply it, come and join us.

6:58Now, let's dive in into all of our use cases. So I'll restart my PowerPoint just to guide us through it, but we'll jump back and forth between the PowerPoint and actual chat GPT. And again, if you have any questions as I'm going along, you can ask them in the chat. Okay, we are ready to go. So product promotion. This is maybe the biggest magic that this thing can do. And it's what we're seeing on the screen right now. Again, And for those of you listening, on the left, there is a low quality image that I downloaded off the internet of a sunscreen by Neutrogena. It's poor quality and it has a white background and it's literally just a download from the internet.

7:36On the right, what you see is something that looks like a professional ad of a girl hand close up holding the same kind of product in the background of the beach, like blurry. And she has the colors of the US flag painted on her fingernails. and it says 4th of July sale Neutrogena, buy one, get one free. Now I went from one to the other, from the ugly low quality image on the internet to the really beautiful, amazing looking ad on the right in four or five steps of simple prompts. And let's go through these prompts to see how this works. And so the first thing I did is I uploaded the ugly image.

8:18And then the trick, if you want to get the text right more times than not. And this tool is incredible at creating text, but creating the text accurately, there's a little trick to do this. So what I do in step one is I wrote the following prompt. Please provide a line-by-line text of what is written on the product. And then it literally wrote it down for me. Neutrogena, Dermodologist recommended brand, blah, blah, blah, blah, blah, all the different components. And then I went and wrote the actual prompt. Now I would like you to create a close-up professional product photography of a female hand holding the product.

8:53The background is the ocean and the beach, but it is blurry as the focus is on the hand and the product. And then I gave the information of the camera, Nikon Z7, 50 millimeter lens, aperture 2.8. And then I copied and pasted what the product text says, the same thing it wrote for me. And it created the first image. So the first image just shows the hand without all the fancy stuff around it, holding the product. It looks perfect. It looks like a professional photography. It's fantastic. And then I went ahead and I wanted to see if I can change the SPF. I wanted to see how much it actually understands what's in the image.

9:31Again, a huge benefit of a chat that is a model that actually has logic versus just an image generator. So all I wrote is, please recreate the image with SPF 50 instead of 70. And it did. So now I had an image with SPF 50, same everything else. And then I started to have fun with it. I said, please redo the image and change the girl's nails polish to the US flag pattern. And it did a really good job. Now it looks really cool. I'm like, oh, that's cool. So then I went ahead and I asked for the following. Extend the image on the bottom to make it a 9 by 16 image and write in a fun font, 4th of July sale Neutrogena BOGO.

10:11So I did that. But what it did, it actually wrote the Neutrogena bogo in red, which wasn't very obvious on the actual image. So I asked it to change the font to say, make the Neutrogena bogo also white with Blu-Doo outline like the text above it. Make sure that all the fingernails are painted because it missed one in the previous one. And that's it. And I had this final ad that I could literally use in a professional setup. It looks really cool. And I can use it today in that scenario. that's mind-blowing this would have taken a professional photo shoot a lot of editing in order to get this picture and now you can do this in four to five prom starting with a poor quality image of a product let's move to the next one so creating icons that was something that again you usually had to go to some kind of a website and grab icons sometimes pay for them if you wanted something to be professional.

11:11And if you wanted something unique, something that's only yours, you would have to have somebody create it, somebody in your design team or pay a third-party person that knows how to create high-quality icons. But what I did here is I actually took two existing icons from my website and I've uploaded them to ChatGPT and I created this last icon. So let's see how this was done. So all I did is I uploaded these two images of icons that I have on my website, literally right-click, copy, and then I put it in there and I said, let's try something different. I've tried 50 different things in this chat, so ignore that.

11:49But then attached our images of two icons from my website. I would like you to learn the exact style of these icons and create new icons following the styles and the colors. The icons that should be created are blah, blah, blah, blah, blah. and the first one I asked for is the AI podcast icon. And it created this that looks absolutely incredible. Again, for those of you not seeing, it follows the same exact style of the original icons, this 3D shiny look icons. And it has a professional kind of like podcast microphone with headphones around it. And it says AI in a speech bubble. It's a perfect icon for a podcast that I'm actually going to use on my website.

12:31The other very cool thing that no other professional image generation tool that I know of actually created a transparent background because it understands that this is an icon that I need to use as an icon, meaning it needs to have a transparent background. So it created that on its own as a PNG. When I download this, I can immediately use this wherever I want to use this. Now, I want to touch on something else that has to do with this, and it's kind of like use case number three, which is understanding and applying styles. In addition to the fact that I just created an icon, it actually learned the style, the essence, the colors, the type of thing that I'm trying to create.

13:13And yes, in this particular case, we've applied it to a icon, but you can apply this to anything else. If you're trying to create textures, if you're trying to create a specific style of image, if you're trying to create old looking photographs, if you're trying to create a specific impression of something, you can upload the original ones and it is very good at understanding and capturing the essence of it and applying it in a new way. And we're going to see more examples of that. So at number four, we have applying known styles. So in addition, you giving it the style, you can ask for basically any style that you want.

13:56So when this tool came out, everybody started to creating Ghibli studio style anime images of this. But what I've done in this particular case, I wanted to show that you're not limited to Ghibli. You can use any style that is a known style or artist that is available on the internet. So on the top left is an image of a family, actually my family, on a trip in Chattanooga that we came back from a day before this capability came out. So it was an inspiration for me. And then I went ahead and asked it to recreate the image in multiple styles. So the first thing is Ghibli. The next one is Legos, which is my favorite out of all of them.

14:33So it's actually my family sitting on a rock in Chattanooga, all built out of Legos. It's absolutely insane. And then we have Dali and then Van Gogh and then Andy Warhol. And each and every one of these were created with a simple prompt. So let's take a look very quickly. so we have very simple and short prompts so the first one i just uploaded the image and said please turn this image into a studio ghibli anime and he did the second one now let's use the original image and make it into lego so what he did initially it's try to build them from lego pieces which is not what i wanted i actually wanted like minifigures so i went ahead and changed it again i said great but now make the people as lego minifigures and the surrounding more Lego style.

15:20And now it actually looks like it's built out of Lego. And then so on and so forth. I did for all the rest of them, Salvador Dali and the other ones. And when I asked it to create Van Gogh, it actually did a good job, but not incredible. So what I did in the end for the image that you've seen, I've actually uploaded an image of Van Gogh and I actually gave it as a sample. I said, make the brushstrokes more prominent and more directional like the attached image. So instead of it coming up with Van Gogh from its information and its background, I actually uploaded an image. I got a much better outcome that is aligned with what I was actually looking for.

15:56Why is this important? Because you can use this in any expression use that you want, whether you want to create something for fun, whether you want to create something for holiday seasons, greetings for people you send this to, whether you do this professionally and you need this for any campaign that you're running with your company. You can use any one of these things. And yes, people are asking, is that okay that they're using actual people's references and so on? That's a very big open-ended question. They do have some limitation on what styles it will and will not do from an IP protection perspective.

16:33I must admit that sometimes it actually blocks me in really weird situations that do not make any sense. And yet it does allow me to do things where it's things like this, like Van Gogh or Dali or Ghibli Studio for that matter. So it's very open compared to previous models that existed before. And it allows you to do more or less everything that you want. Somebody asked Disney characters. Yes, it will do Disney characters. It will do Simpsons. It will do all of these things. Okay, the next use case is following brand guidelines. So now we're taking it to the next level and make it more professional.

17:09And I must admit, this absolutely blew my mind. So what we're looking at right now is two images side by side. One is a kind of like spring shoe sales for women by Walmart. The other one is from Target. And none of them is real. And both of them is 100 % AI. And the way I created them is what shows the real power of these tools when it comes to understanding the chat and context and additional information for creating these images. So how did I create these two amazing images? What I did is I started with a simple prompt. I said, you're an expert graphic designer. We are working on a partnership with Walmart.

17:50As a first step, I would like you to review their brand guidelines. And then I literally gave it a link to the document that has the Walmart detail brand guidelines. And then I said, visit all the sub pages and learn their style guide in detail, please create a short bullet point summary of what you found. So then it created a short summary of what is the style guide of Walmart on the actual chat. And then I said, okay, great. Now I would like you to create an ad for new shoes sale for spring using these guidelines. The ad should show two smiling female friends sitting on a bench with cool sandals.

18:26It is also professional product photography. The angle is looking upwards with their shoes in the middle of the frame, intricate sandal details, bright sunny day, blue sky in the park, Nikon Z7 aperture 4.5, 50 millimeter lens. It is a Walmart ad, so use all the guidelines you learned previously. And it created this amazing ad. Like it's absolutely stunning and it looks as if a Walmart actually created this. All I wanted to do is I wanted them to wear dresses instead of long jeans, because I think that will make the sandals stand out even more and it will look more spring-like. So I said, okay, good start.

19:05Let's try having the girls wear spring dresses and sit with one leg over the other. This way it will show each of the girls on the ground and one not giving additional angles. So maybe basically showing the sandals in different angles. So that's what it created. And it looks amazing. Again, it looks like an ad and it looks perfect and it has the Walmart logo and it follows all their brand guidelines on the type of text and how to add colors and things like that. There's again, another question, does that violate any policies and so on? I don't think so. I'm just following their brand guidelines.

19:38And again, I'm not going to post this, but just showing it literally read their professionally produced brand guidelines, which are very detailed, and learned how to follow it. Then I tried a different angle. I uploaded a PDF of the Target brand book. It's many pages of all their different details. And I said, this is great. Now let's copy this ad to Target. I attached Target brand guidelines. Please study them carefully and then recreate the ad by using Target's brand guidelines. Everything else should stay the same. And I got the same ad with the red background and the logo and this different font with more spacing, like it literally follows their brand guidelines.

20:16And it's just mind-blowing to me how easy it is to do. I did not need a camera. I did not need the models. I could change what they're wearing, as you saw. I can change the sandals. I can do all these different things and create at least inspiration for what the ads needs to be and show it to the relevant people and get approval before we actually get the models and do the actual photo shoot or eliminate the photo shoot altogether. Next one is infographics. So this is the first tool ever that can create long, complex text accurately. So the next best thing that we had so far was ideogram or ideogram, depending on how you want to pronounce it, which is a great tool that still knows how to create images with good text in them, but it will not create an infographics.

21:01It will not create a full page full of text. It will not create sophisticated diagrams accurately, and ChatGPT now will. Now, this use case is actually really interesting because what I did here is actually a much longer process than actually creating the infographics that you see on the screen that has two different segments, and it talks about running AI agents safely on a virtual machine. So let's see what happened here. So what happened here is I'm now testing many different agents. And to test the agents, I wanted not to run them on my computer because to be honest, I'm not a hundred percent sure what's going to happen.

21:38And so I wanted a safe environment to run this. So I did a deep research process on ChatGPT. Deep research is an incredible way for you to find information and summaries information from hundreds of websites across the internet. And I did a completely different episode about this a few weeks ago that you can go back and And listen, I compared all the different deep research tools and you can go and check it out. But what I said is the following. I'm looking for a safe way to run Manus and other AI agents on my Mac. It needs to be in a separate universe than all my regular applications and everything I use.

22:14The best option would be to run it on a remote server. The second best would be a parallel machine on my Mac. I am open to other suggestions and would like to know what are the pros and cons of the different options. how much would it cost if anything and what are the technical skills required to set it up and then he went ahead and did the whole research and then it gave me multiple different options where the best option after going back and forth multiple times and asking it about different options and so on and again those of you are not seeing the screen I'm scrolling like it's a very long conversation that I had with it back and forth and the best option came to be a virtual machine on Google Cloud.

22:53Now I'm a geek, but I'm not technical enough to do any of these things. So I literally ask it for step-by-step instructions and I followed its instructions. And in the beginning, I couldn't get it to work and I went back and forth. And eventually I was able to create a virtual machine. The whole process took me about half an hour. And now I have a virtual machine running on a Google Cloud where I can install and run all these agents. And if something goes south and goes terribly wrong, nothing happened to any of my environments. And so that's something worth doing on its own if you want to experiment with agents.

23:26But what I did in the end of this very long conversation is I literally said, please create a beautiful infographics of this guide. Use the latest version of the conversation using Ubuntu operating system, which is the one I actually managed to get to work. Use the attached brand guidelines, my brand guidelines in this particular case, as the color scheme for the infographics and use the multiply logo that is attached as a document as well. Start with a background of what are agents, why is there a risk in using them, and why this solution is even necessary. And then describe the steps that we have taken in order to create the environment.

24:03And now I have the ability to test different agent platforms with zero risk. And it created the infographics, which is incredible. It's clearly done. It follows exactly what I said. The text is perfect. It follows my brand guidelines and colors. It created icons for the different steps of the process. It's just absolutely amazing. And so you can now create sophisticated infographics based on anything you want. next inspiration from images so i was trying to have fun but i was also trying to have fun in a sophisticated way that will involve text and reproducing images with new text in them so i found this image actually somebody sent me this image of a homeless guy that's holding a carton sign he's standing in the middle of the street and the sign says 16 wives seven hungry dogs three thin cats, 25 kids, and still horny.

24:58Please help with loose change. I find this really hilarious and a really smart guy. And I wanted to do the same thing and come up with other smart and funny things to write on these kind of signs. So I went to ChatGPT, uploaded the image, and I asked it to come up with new funny things to write on a homeless sign. And then I asked it to apply it and recreate the image with this new thing. And it created this image that says, too ugly to strip, too honest to steal, too sober for karaoke, needs beer and therapy, spare change, question mark. Again, I find this to be incredible. If you look at the image, it's almost identical to the original one.

25:38It definitely follows the same kind of thing. Like he's standing in the middle of the road. The road has two sides, one with like stones and one paved. There's an old school BMW behind him. like it looks very clear that it got the inspiration from the original image. It's not exactly the same, but you can recreate images with things that you want to change in the image, including text in the image. Think about having the billboards in Times Square saying what you want them to say. Stuff like that is now possible with just one prompt. Sean said that he's still waiting to be wowed by AI humor overall.