292 | Claude AI for LinkedIn Growth: Build Claude Skills That Save Time and Drive Revenue with Pietro Montaldo

0:00Isar Meitis:Hello and welcome to the Leveraging AI podcast, the podcast that shares practical, ethical ways to leverage AI, improve efficiency, grow your business and advance your career. This is Isar Meitis, your host, and I've got a really exciting, highly impactful episode for you today. All of you who listen to this podcast wanted to learn how to use AI effectively. We all know that maybe the biggest hype right now is Claude and specifically Claude Cowork. and most of us are also on LinkedIn. LinkedIn is the biggest conference in the world. It happens 24-7, 365 and basically every client supplier or person you want to connect to are on there on somewhat regular basis, some more than others but there's a huge amount of people who are relevant to what you're doing, who would like to know about what you're doing and if you had the right content and if you could track how successful that content is, then you'll be able to generate more business.

0:58Isar Meitis:And since I assume most of you want to generate more business, whether you're a small business or a large organization, then this episode is going to be pure gold for you. So what we're going to cover today is we're going to learn how to use Claude Cowork, including how to create specific skills for specific aspects of the process in order to improve your success on LinkedIn. That means how to monitor what's going on right now, how to provide the right content, how to create the content, how to track the performance, how to improve over time, and how to basically drive more engagement and more success on LinkedIn while actually working less because allowing Claude Cowork to do a lot of steps for you.

1:42Isar Meitis:And we're going to literally show you step by step on how to build the scales and how to use the scales inside of Claude Cowork that will allow you to do that. Our guest today, Pietro Montaldo, has been on the show before, and every one of these episodes was a huge success because he's really good at explaining how to use AI effectively for actual business success. He teaches courses on how to use AI for business success. So he's, as I mentioned, really good at doing this. He's doing this for himself. He's doing this for clients. So he's definitely the right person in order to teach us all of this.

2:18Isar Meitis:As I mentioned, this is something that every person probably wants to do right now, which is to grow on LinkedIn. Whether you're in an enterprise or a small business, this is a great way to get more clients and get more impact. And learning how to do this with AI will help you do this more effectively while working less. And so I'm very excited about this. And I would love to welcome Prietro to the show. Prietro, welcome to Leveraging AI. Thank you so much, Aizar. It's great to be back. All of the last episodes we had fun. And I think they were also very well received from your audience. A lot of people texted me after.

2:56So it's always a pleasure to be home.

2:58Isar Meitis:Thank you. Yeah, listen, you always provide the goods. When people provide the goods, the audience is excited. And I'm very excited about today. We chatted a little before. We both do very similar things in general, but even specifically about how to leverage Claude for LinkedIn growth. So I will let you run the show. I will add my two cents and probably today more than a few cents because we're doing very similar stuff. So I think it's going to be an awesome conversation. So let's get started. This stage is yours. Let's do it. So first of all, I want to clarify on something which I think is really important, right?

3:33LinkedIn, as you said, is the largest conference in the world. I really like that way of seeing it. For me, it generates approximately 80-85 % of my business, right? And the way it does it is by creating content. But how I make money is not with LinkedIn, right? LinkedIn doesn't pay creator. I don't consider myself a creator. I consider myself an educator and my real business is running training, running courses, right? So LinkedIn, while generating most of this business, is not my business. So I really need to be effective in how I approach it. And co-work and skills, cloud co-work and cloud skills really help me be much more effective on how I review my performance and I get to our results, content, I create content in a better and faster way, right?

4:15So this is exactly what I want to show. We show very practical stuff, so stuff you can digest and implement straight out of the way. We'll also, if I show some skills, I will also happily send them to Eiser, so Eiser can share with all of you. I want really all of you to, after this 30, 45 minutes that we'll spend charting, have a clear idea of, okay, I can set it up in 10 minutes and then use it straight after, right? Which I think is the best possible outcome for this type of sessions. Thank you, Domain. I'm sorry. Any other remarks, Eiser? I think I always like to start this by showing in literally five minutes, a quick introduction about coworking slides so that we are all on the same level.

4:51I know most of the people already are very well familiar. I think it's always great to get a base understanding when we all know what we're talking about, especially for those of you who are maybe new to the podcast or new to Claude and just getting started. So basically, literally two slides. First, it's important to understand what Claude Cowork is. And I think the best way to understand this as opposed to Claude Chat. Okay. While in Cloud Chat, as we all know, and as we all have been used to, you talk with an AI that gives you a response and makes you smarter. In this case, we have all been used to it.

5:23And the value lays in the conversation you have with the AI. You ask a question, then the AI responds and makes you smarter and makes you better, helps you brainstorm topics. topics, the shift with the release of Cloud Cowork that was just three months, four months ago in January of this year is that the AI, the value is not anymore in the conversation and you asking questions, receiving an answer, but it's in the task that the AI does for you. So you can literally tell him, okay, now create this presentation on my laptop. Now browse to this web page and do this specific task for you. Clean this folder on my laptop.

5:56So the value is not in the conversation, but it's in the task. So you metric whether the AI is good and is successful based on how it performs the task. They do this in a way where I'm happy to share it externally. They do this in a way where it has saved time. Yes, then you are happy with it, right? This is what Cloud Cowork enables. And you see here on the slide for those of you who are not listening but are also seeing the screen. I think there are two key, three key features that people should have in mind that distinguish Cloud Cowork from Cloud Chat. Feature number one is cloud code has access to files on your desktop, okay, in your computer.

6:32So you can tell them, okay, go to this folder on my desktop and, I don't know, clean all of these invoices and put them in order and rename them. So you can literally perform tasks on your laptop. Feature number two is...

6:44Isar Meitis:Just before you go to feature number two, for those people like, I don't want the AI having access to my computer. It doesn't have access to all your computer. It has access to the specific folders you give it access to. And that's it. And you can decide how much you want to put in those folders. You can decide to back up these folders. So if the AI goes crazy, which happens every now and then. So it doesn't have access to everything on your computer. It has access only to the folders you literally give it access to at the beginning of the session and nothing else. Yeah, exactly. And option number two, which, by the way, has the same feature as I just mentioned about feature number one, in the sense that you will always opt in to this feature, it doesn't by design have access to it, is browsing on your behalf.

7:30So Cloud Cowork can open a version of your browser and browse as if it was you. What this changes compared to what the AI was able to do before is that it can access everything you're already logged into. Okay, so for example, before Cloud Cowork, you have to say, okay, go to this LinkedIn profile to the profile of this person and extract a lot of the information about them, Cloud or Chargpt or any other alarm will tell you, I can't do it because this information is proprietary and I can't access them freely on the internet because LinkedIn require an account to access those information. So anything which is behind the paywall or behind an account was unavailable.

8:05Now with Cloud Cowork, Cloud browse on your behalf. So it opens a browser if it was you and can click everything you basically are locked in and access everything you are locked in. and feature number three is Claude is able to think and perform tasks which are much more complex so if you're working with really complex tasks that require reasoning that require performing creating excel file complex documents you'd be much better off working with the Claude Cowork because he has a much better reasoning capabilities okay and this is basically what Cowork the option that Claude Cowork open for non-technical people especially I'll add one more thing that is like

8:43Isar Meitis:behind the scenes of everything you're talking about, or two things. One, it plans on its own. So you tell it what you're trying to achieve and it will figure out the tasks that it needs to do versus you have to figure out all of it. So it helps you figure out what's the right plan for execution. And the second thing is tools access, right? It can use practically any tool that you give it access to. Some of it are built into Cloud. Some of it you can create on your own. Some of it you can bring from third parties, but it can use more or less any kind of software, API, software on your desktop, things that exist on website, as Pietro mentioned.

9:20Isar Meitis:Basically, any digital tooling that exists, some of them you can use, some of them you can't use because you don't know how to connect on API, but Claude does. And so the combination of these things allow it to do a lot more stuff than we're used to from just talking to chat. This episode is brought to you by the Multi-Agent Orchestration course. In this course, we're going to teach you step-by-step everything you need to know starting from scratch. So even if you have not used Claude ever, not to mention Claude Code or Claude Cowork, we're going to teach you everything you need to learn, similar to the things we're talking about in this episode and in other episodes on how to actually learn how to create skills, how to combine them in very complex and sophisticated ways.

10:03Isar Meitis:So going beyond just a skill level to multi-skill orchestration level, and then how to connect it to your tech stack and how to build really sophisticated workflows that can automate anything in your business, even if you don't know any of these topics right now. The course is four weeks of two hours a week, and we sold out the first two cohorts. We are now selling cohort number three, and there's just a few seats left. That third cohort starts on June 22nd, and it's going to last for about a month because it's every week for two hours. And so if you want to learn how to build AI-based teams of employees who can automate more or anything in the digital aspect of your business, don't wait.

10:47Isar Meitis:This course will sell out and then the next course will probably start at the end of July or the beginning of August, which means you're going to lose another entire month of not knowing how to do this. So come join us. If you have any questions, reach out to me on LinkedIn. There's a link in the show notes for you to join the course directly. And I would love to see you at the end of June. Yeah, I think this sums it up perfectly. And just to summarize, it's just always matter. So if you're trying to do something complex that require connectivity to an external party, you're probably going to be much better off working with coworker.

11:19And the second item, and this will conclude the theoretical part about this conversation, is Claude's Keys. Okay, Claude's Keys were released, I think, again, four or five months ago in December of 2025. For me, they are the single largest productivity unlock for company, for businesses, for software that has ever been launched by one of these LLM companies. Fundamentally, a skill is a reusable set of instruction that teaches Claude how to do a task way. So if I were to go to Claude and ask him, okay, Claude, create a PowerPoint for me. You will create a generic PowerPoint with information where I would probably spend one or two hours editing so that it actually fits my style, my purpose, my tone, and all of the characteristics which I'd want the PowerPoint to be.

12:07Okay. And what constitutes a good PowerPoint for me as Pietro for my company is not the same that would constitute a good PowerPoint for Eisner and for Multiply, for example. Right. All, every single one of us has different instruction and different operating procedure inside your company. What you achieve with skill is exactly this. By using a skill, you teach Claude how to do a task in a way that it makes you happy. So the output is an output you'd be happy sharing external. Okay. So if you use Claude without a skill, you get the generic output, which is approximately the same or very similar for everyone.

12:42If you give Claude a task and you have built a skill to perform the specific task, you obtain a professional quality. So it just helps you customize the result of Claude in a way that helps you operate at a much, much faster level. And everything we have just mentioned that Cowork can do, you can teach Claude how to do it with a skill. So you can teach, okay, go to this browser, then save this on my computer, then reason and create a plan to do a specific task, access this external tool, and then give me an output in an Excel file, save on my task. So all of these come together. They're not separate, but they come together.

13:18I'm not sure either if you want to add something to this.

13:20Isar Meitis:I think this is perfect, right? It's very simple. A skill is an SOP. It's a operating receiver that it will follow. the only different than a regular SOP, which connects to why these are so powerful, like everything else in AI, AI is successful based on context. You give it more context, it's going to work well. And the skill can have access to context. You can give it files, you can give it documents, you can give it websites, you can give it whatever additional information as context that it needs to execute the SOP. But at the end of the day, it's an SOP, a standard operating procedure together with whatever other material it needs in order to do the task.

13:56Yeah, perfect. And I don't know if you want to talk a bit more about the theory, but I would jump to the practice.

14:04Isar Meitis:Let's jump to, let's get our heads dirty and show people how to do the magic. Perfect. Right. So if I open Cloud, then you should all see it now projected on the screen. You can see that you can select the interface you want to use. So in this case, if I go here, I'm in chat. Okay, so the values. Just one second. For the people who are listening and not watching the screen, first of all, there is no Cloud Cowork application. It's just a Cloud desktop, right? So if you install Cloud on your desktop, whether on Mac or on a PC, then you get three different things, which is what Pietro is mentioning right now.

14:39Isar Meitis:So on the top left corner, you can choose between chat, Cowork, and code. So these are three modes, but it all comes in the same application that, again, if you install Cloud on your computer, that's what you're going to get. So now continue, sorry. No, absolutely. It's a great clarification. I always try to skip because I talk about cloud so much that I start thinking that everybody knows, but it's always good to re-mention briefly the basics, okay? So today, for the purpose of this demonstration, we're going to only work in Covert, so make sure on this top left you are in the Covert section.

15:11When you are in the Covert section, you'll find here this section, which is called Customize, okay? Just below Create a Task, you'll find Customize. This is where you'll find all your skills. If you click on skills, you'll see everything which has already been activated in your account. Today, for the purpose of this chart, this demonstration, we're going to talk about how I make myself work faster using coworking skills on LinkedIn. I select the few skills which I want to show you, and they're all LinkedIn-related. I'm going to start from the simpler one, and then I'll make the complexity a bit, explain something a bit more complex.

15:45The first I thought about showing you is the one I use to create hooks for my posts. Okay. So for all of you who have created content on LinkedIn, but not just on LinkedIn, literally on any social media platform, I've created content in general, you know how important it is to have a hook. Okay. A hook can be the first two seconds of your video. Or in the case of a LinkedIn post is the first two or three lines of your post, the one that appears when a person read it. And this is, they say that 80 % of the success of your post depends on the hook, right? You should spend the most of the time because if you don't have a good hook, people don't go deep.

16:18okay so in my personal creation process i always create the body of the post myself okay i always have a lot of conversation a lot of podcasts like this was isaac and i have myself create the core content with those and then the only thing i want to do and i have more control on is creating a hook right but my process more or less is standardized right i have an sop to do it which is i'm gonna start able to brainstorm 10 options based on those 10 options i want to extract the one that I like the most and then elaborate a couple of variations of that to end up handling one hook, which I'm very confident with.

16:52And to help the AI do this, I describe this process. There are various ways to create a skill. You can ask Claude to help you, or you can do a task, and then after you have done the task with Claude telling you to turn it into a skill. And the result is a simple mark. Don't find a simple text file that has all the information how I do this specific task. So I'm scrolling down here. You'll see, no, sorry, I'm showing the wrong one. Then we go to the right one. Nick and hook generate. Perfect. And basically describe what intakes. Usually as an intake, I give the draft of the post, the topic of the post.

17:27If I have any idea already about which direction I want the hook to go in, then it has a lot of example of successful hooks, good hooks that I have used in the past and work well. I have a couple of must-have rules that need to be respected at all times. I want him to know exactly who I'm posting, whether I'm posting for non-technical people. So he needs to exclude everything, which is more technical, every word that requires explanation. And he has literally all of the information he needs to create a hook that would make me happy, that I would say, okay, I'm ready to post it. I'm past going through the actual description of the skill, which I will send to ITERS so he'll be able to share with all of you.

18:06I want to share, show you one usage of this in practice. So I saved the conversation here. When I create, I asked Claude to use this skill. So the first thing I tell him is, hey, Claude, use the hook skill for LinkedIn. So basically this trigger the skill. Okay, Claude will also proactively understand. It was like, oh, I'm working on this post. Let's do a hook. It will understand that it needs to create, it needs to use a skill. Okay, so what it does is it finds the skill based on the hook, the trigger, which you have set up. and it will basically read all the document or the SOP which you have created.

18:42And then you ask me a couple of questions, which is what I define the Z-Tick. Okay, so what's the post about? Do you have a draft already? Any viable direction I'll take for the Zook? And then what I do is, in this case, I already have a solid draft ready. So I just paste it there, the draft. What I asked him to do is, I wanted to help me come up with 10 good options that respect all the rules. So it responds, okay, here are all 10 in a safe zone, which is what I define as like good zone for my hook. And then it gives me 10 options. Okay. So this one is, for example, for a post on cowork, I thought this cowork sent up to 150 students and$600 each.

19:19Today I'll give it away for free. Okay. So here it gives me 10 options. And based on this, then it creates, okay, which one do you like the most? I'll create three variations from that one. So this is actually how I do it. I first brainstorm wide, then I specify one which I like the most. And then out of the trade that you propose, I generally pick one and just go with that one. Okay. And on average, it does a really good job. Okay. So I take a process which is long and creative and I help myself do it faster. I still want to be in control. I still want to drive that process towards not fully automated, but it helps me get to a better result much, much, much faster.

19:58Isar Meitis:So quick summary on the key important things here. One is you don't actually write the skill. Claude writes the skill. People are like, oh my God, that's a lot of work. No, you don't write the skill. You explain to Claude what is the process that you want to get. You explain to Claude what information and references you can give it. You explain to Claude what is good output. What does a good output look like? And then Claude writes the skill. And then you keep on improving it over time. I don't think any of the skills that I created are in the very first variation of them. You just keep improving them all the time.

20:30Isar Meitis:And that you don't do yourself either. You tell crowd, oh, this is not good. I would prefer to do this and that. Oh, okay. Let me update the skill and then he will update the skill. So this is number one. Number two, that is a very important aspect here is you don't have to actually activate the skill. And Pietro said that. If you say, I just want to work on the hooks for a new post, it will know how to call the skill and do it on its own. It understands the context of your conversation and it will know how to activate the skills accordingly. And the third component that Pietro said that is very important at the end of the day, and whether it's LinkedIn or a proposal you're writing or whatever it is that you have it create, it's you, right?

21:09Isar Meitis:It's representing you. And so you have to be in the loop in order to at least verify, but in the right way to navigate the right direction and then decide in the end. Yeah, I think you summarized it perfectly. And on top of that, let's keep building on top and I'm sure more reflection will come. And I really like this, that you point out all of the key points. I think it's really a great summit, right? So we have said this one is a relatively simple one. As we have seen, it doesn't use any of the features of Cowork, right? It's just a brainstorm. It's me asking AI and AI giving me features. So for example, the skill I could easily use in chat as well and able to do the very same result, okay?

21:50I'm building a little bit more complexity here is whenever I run a workshop like this one with Aizen or I run two or three at times, even four per week, I want to use those workshops, which are great content generation episodes to basically create a post on LinkedIn and a visual on LinkedIn. Okay. This is all very structured. While my average LinkedIn post requires input from me, requires me thinking, requires me reflecting on, okay, what do I want to post about? What's the message I want to convey. How does that fit into my business? This type of post is always the same. I do a workshop. The content is already defined.

22:26There's a transcript. There's generally a page to promote this workshop. So I have already all of the information packaged and I've done the work previously. What I want to do is just turn that post, that workshop, that live event into a giveaway. Okay. I want people to, okay, do you want to see the replay of the workshop I did last week? Okay. leave a comment here. I always do the same structure. I do one or two of these posts per week. In general, they're very successful. They range from 5 ,000 in production to at times even 50 ,000 in production. For a post that for me take nothing, because the work was done previously.