82 | Everyday AI Business Efficiency - The CEO of Everyday-AI Reveals His AI Tools and Playbook with Jordan Wilson

0:00Hello and welcome to Leveraging AI, the podcast that shares practical ethical ways to leverage AI to improve efficiency, grow your business, and advance your career. This is Isar Maitis, your host, and we are going to have a blast today. The reason we're going to have a blast is if you've been listening to the show for a while, we always come up with an expert on a specific topic, and we dive into that, and we talk about how to do different things. And today is not going to be much different, only the fact that my guest today, Jordan Wilson, and I has been going back for a while, we both really are into AI.

0:32We both have agencies helping people doing AI, which means we're totally AI geeks, which means you're going to have a blast geeking about multiple AI use cases and how Jordan in his agency is using it today, literally to help his company and his clients. A little bit of background about Jordan. So Jordan's background is running a marketing agency. He has done this for many years now, and he knows that field very well. And in the past year, he also runs an AI consulting agency in tandem to running the marketing agency. And obviously the two intertwined and a lot of really cool stuff comes out of that.

1:07So he's an expert on marketing. He's an expert on AI. And we're going to dive into many really cool, useful use cases on how you can use AI to just save time in your day-to-day life of your business. Jordan, my friend, I'm really happy to have you. Welcome to Leveraging AI. In the next few years, AI technology will change our world dramatically. Whether you are a business executive trying to catapult your business forward, or just somebody who refuses to be left behind and want to advance your career, this is the show for you. I'm your host, Isar Maitis, a serial entrepreneur and an AI enthusiast.

1:48You'll hear invaluable practical tips from innovative business leaders, AI practitioners, and some of the brightest AI minds in our world today on how you can leverage AI in ethical ways to advance your career and grow your business.

2:07Isar, thank you for having me. Yeah, I'm going to try my best to keep my dork to like a medium level because yeah, like you and me, we could get wild and in the weeds with it, but I'll try to keep it up to a somewhat non-geeky level as to hopefully be extremely helpful to your audience. So thanks for having me on. I appreciate that. And stop me if I do. So I didn't say that Jordan has his own podcast as well. So we're going to talk about that probably later on. So we can keep tab on each other to make sure we're staying within fair boundaries in this conversation. Yeah, absolutely. So let's get started.

2:44What are some of the main use cases that you use AI? And before we dive on to like content production and stuff like that, I know you use like a gazillion different tools and tricks, Chrome extension, stuff like that. What are the main things you're using on daily basis? Oh, such a good question. And you gave me the hardest thing to try to give you a succinct answer. So on a daily basis, I'll say I usually use between 15 to 20 different AI tools. Oh, say why, but if I count, I probably in the same rough numbers. Yeah, yeah. It's not a lot. I actually have a spreadsheet of how many subscriptions that we have, and it's in the hundreds.

3:18So 15 is actually not a lot. Our number one tool by far is ChatGPT. Use that the most. For certain use cases, we use Anthropics Cloud. Their new Cloud 3 Opus model, I think is really good. Use Gemini for certain use cases from Google. Use CastMagic, right? Speaking of things like a podcast or for meetings, CastMagic is fantastic. It's something we use literally multiple times a day. So many different Chrome extensions. I like one called Voila, where you can pre-save some miniature prompts, but then you can interact with a webpage in different ways, have it automatically grab you different information or bullet point something, however you like to use it.

4:01And perplexity, my gosh, I can't get enough of perplexity. And I think that's something great. It's like a great entry. I'd hate to say the word like gateway drug. If you really want to start winning back your time with generative AI, I think perplexity is one of the best and easiest ways to start doing that, but has a very easy interface to learn and the amount of time that you can save with perplexity, or as an example, switching your default browser over to Google's search generative experience, SGE, kind of their AI powered search. I think that's just some way that people can start to win back time immediately.

4:36But yeah, that's my shortest answer possible for AI tools that I'm using every single day. I know I only gave five out of 15. So great. I want to say a few things. First of all, for those of you who don't know perplexity, it probably means you haven't been listening to the show for a while, but I love perplexity. Perplexity, I always like to say that it's as if Google and ChatGPT had a baby. So it's a great way to get in, like Jordan said, because it allows you to do search, but in a new kind of way. So instead of seeing a thousand results and you have to figure out which one you'd want to jump into, it gives you the answer, but it gives you links to where these answers were curated from.

5:17And then if you want to follow deeper and see more information, you can jump to those or keep on having a chat to dive deeper into more information that's going to give you more links. And so it's a great way to do research much better than the traditional way of just searching, but it's also a large language model. You can actually do the things you can do with ChatGPT. You can prompt it and get results just like you would do with any other model. So I agree with you. I use that probably today more than I use Google. Yeah, and I think that's smart. Even if you're talking about it on the content production side, like another thing, unless you really know what you're doing inside of ChatGPT, you're probably going to get fewer hallucinations and perplexity, right?

5:58Just because it has a better ability to read and summarize 20 different sources at once. Whereas even if you are quote unquote, internet connected via chat GPT with browse with Bing or another GPT, sometimes it's relying on a single source, right? So if you are actually using something for content production, you are going to reduce your likelihood or occurrence rate of hallucinations by tenfold. That's just an arbitrary number, but by a great factor by using or starting in perplexity just because of it works differently than all the other models do right now. Cool. Two more things. One is I want to add and then ask you and then another follow-up question.

6:40So the thing I want to add, you talked about your voila Chrome extension. I use something called Magical Chrome extension. I assume they do very similar things. But the trick is for everybody listening is the easiest way to make sure that you're getting consistent results out of these models is to have consistent prompting. And it takes a while to develop good prompts. and I'm sure we're going to talk more about that later on in the episode. But if you want multiple people in your business or even just yourself to have consistent long prompts, you need to save them somewhere, which is what's called a prompt library, right?

7:14You want to save a database of all the really good prompts that do different things in your business. And some people save it on a Google Doc. Some people save it on Notion. Some people save it on Slack, like whatever. It doesn't really matter. But having it in a Chrome extension, especially one that, And again, I don't know why I use Magical, but I assume it's very similar. It allows you to save a very long piece of text or a short piece of text, it doesn't matter, and save a shortcut for it. So then all you have to write is the four, five different characters you saved as a shortcut and it spits out the entire prompt, which makes it the most user-friendly prompt library there is.

7:50So I'm wondering if that's how you're using it. And if you are, if you have any tips on how to perfect the process. Yeah, definitely. And I don't know if happy to share my screen here, maybe to walk people through and I can do my best as well to explain for people on the podcast. And hopefully I know sometimes Chrome extensions don't always show up in a recording. So we'll see here. One thing that I think is like pivotal for using any, whether it's a Chrome extension or perplexity is because it's so hard to read news articles right now, right? Because all these big online publishers are losing traffic to the perplexities, chat GPTs, co-pilot, et cetera, they have to throw on just way more ads, right?

8:34So I'm on this webpage here from CNBC. And if you're listening on the podcast, you can't see a single word, right? Because there are literally so many ads. And if I go to scroll down, it doesn't get a lot better. CNBC's website is actually - You get a paragraph and a half and then an image and then a paragraph and a half and then a video and then a paragraph and a half and then whatever. Yes. Yeah. So it's actually, I think this website's a little better, but so anyways, the voila Chrome extension, I love it. And Isar, what you were saying, it does give you a very easy way to manage your prompts and full disclosure, we don't use a lot of share prompts except in these cases for Chrome extensions.

9:11In this case, I love it because it's two to three clicks and we're off to the races. I can just click this Chrome extension right up here in the toolbar, or there is a keyboard shortcut. So I can just click it. And then I have these different saved prompts. So what I usually use this for is to summarize news articles around AI, because I talk about AI all the time. I like to keep up. So I've built these prompts to help explain all of these different news sources to me in a way that I like to learn. So at least in this Chrome extension called Voila, You can create folders that then have separate prompts inside, or you can save favorites.

9:50These are the two that I would use the most. I just named them AI News Bullet Points and AI News Summarize Informal. So I literally read so much AI News, it's gross. But those are my saved ones. So here it's one click to launch. I do have to click one more time for something that says use current page as context. text. But then from there, all I have to do is then click the prompt that I want, the saved prompt. And it's a long prompt. I'm not going to read the whole thing, but essentially it says, please summarize this page in bullet points in an engaging and insightful way, as if you were an AI reporter covering AI news.

10:30And then I go on, see, it already, it jumped down because it's already done, right? But then I go on and I give examples of things that I want to highlight, things that I don't necessarily want to highlight, the tone of voice, et cetera. And yeah, it's already done. But now this page is summarized in a way that you can cut through the clutter, a way that even for me, I can read this, right? Sometimes I read news recaps on my show as an example, right? But this is something, no matter what you're doing, even if it's something learning, right? If you are constantly reading news in your industry, which I hope most people who are in charge and growing big companies, hopefully they're doing this, This is just one easy way within two clicks, you can have something just tailored to exactly how you want to be using it.

11:19That's very cool. So it's a little different than the one I'm using. But for those of you who are not watching this on YouTube or watching short snippets of this on LinkedIn, then what it does, it literally pops up a pop-up window that has saved prompts. And again, in this particular case, it's the prompt is summarize this page. and then it summarizes in whatever form you like to summarize it. And again, to generalize it, this doesn't have to be news. This could be, because it's a browser extension, like a Chrome extension, this could be your Gmail account, like summarize this email to me. Or this could be a proposal document that you need to write or respond to or RFP or whatever it is that you want.

12:00You can save these prompts and then it will do that process for you, giving you an immediate outcome without having to copy and paste and reference and download and then upload it to chat GPT and all these things. It happens right there and then it's pretty cool. Yeah. And another, you also have to take the time. I think this is important to talk about because sometimes people overlook this, no matter what AI tool or software solution that you're using. I think you really have to take the time to understand how it works. Because as an example, right? There's even in this one, this one very specific tool, there's different settings, right?

12:36As an example, if you are using something like this, aside from taking in context from the actual page, which is at least for this prompt, this is exactly what we're doing. But you also want to make sure, again, one of the biggest things you need to keep in mind if you're using large language models, generative AI is hallucinations. This specific Chrome extension also has the ability to query the web at the same time if you direct it to. That's important to keep in mind as well is do all these tools have web access? Do Chrome extensions have web access? How do you use them? Can you verify? Can you cite?

13:12Can you attribute all of this information that you're pulling in from the correct source? I think that's really important to at least know how all of these different tools or softwares work. Great point. I agree 100%. Part of the trick is knowing what tools to use when, and the other part of the trick is how to maximize the benefit of each and every one of the tools, like you just said, which is a great segue to my next question. You said that you're using Claude every now and then for different use cases, using Gemini every now and then for different use cases. Can you share when, and you said mostly ChatGPT and then some Claude, some Gemini.

13:52When do you go to Gemini? When do you go to Claude? What did you find that these tools do better than ChatGPT? And that's obviously true for April 8th at 4.32 PM when we're recording this, because this might be wrong tomorrow because something may happen. I'm just stating the obvious, I hope. But as of right now, what are the use cases you go to Claude and why? And what are the uses if you go to Gemini and why? Yeah, great. I'm so glad you put that asterisk in there because yeah, by the time we're done recording, a third of what we talk about could in theory be changed by then. No, that's a great question.

14:29I do think, especially with Anthropics' new Claude 3 Opus model, there's actually use cases for it now because if I'm being honest, until this new update, I didn't use Claude. I would use it to say, okay, has it improved? Is it getting better? How is it getting better? I still don't use Claude a lot. Here's what I do use it for. I use it for to take content from another language model or working in conjunction with perplexity. One of my quote unquote biggest gripes about Claude, which hopefully it will change considering just a couple of days ago, they introduced the ability to connect to the web for developers.

15:09But if most of us, if we're going in and using Claude's default chat interface, it's not yet connected to the web. However, presumably if they're offering this functionality for developers, they will be bringing it in-house if you're using it on their website. So a lot of times what I am using Claude for is when I'm not getting maybe ideal outputs out of ChatGPT, I'll either take the output that is up to date from ChatGPT, because again, Claude's not connected to the to the internet, or if I'm taking something from perplexity and bringing it into Claude. So I do think where Claude shines right now, obviously it's memory, that context window is very large, which is great, especially if you're working with large blocks of text as input or output.

15:53I think Claude is great at some more advanced tasks like coding. I think it's coding capabilities have really improved as well as by default. It's really good at creative writing. I do think you can spend more time in chat GPT or Gemini and get better results. I think Gemini is actually pretty good out of the box as well. So I think Claude has its use cases now very specifically when you don't have to worry about recency or if you're taking content or text that is for sure 100 % up to date and 100 % recent. And then I feel confident using it in there. What I'm using Claude for a lot is like a second opinion or I have two big monitors.

16:32I split those monitors in half. Normally, always, if I'm doing like heavy kind of quote unquote large language model work, I have two chat GPTs open, perplexity, and then either a Claude or a Gemini. What I'm using Gemini for, it's funny, right? We have an enterprise account for our work, for our work emails. But for whatever reason, we have more capabilities in our free Gmail accounts because there's still, if you have a workspace, a Google workspace account, there's still some features that are not available that you have in a free Gmail account. When I am using Gemini, one thing that I love doing because I am learning so much before I go learn and I watch a long video, I'll use Gemini via the free version, even though I'm paying for a paid version, connect to YouTube.

17:20I'll get a pre-summary of a long video that I'm about to watch so I can get a, get bullet points. And then And beforehand, if there's a topic that I don't know, I'll ask Gemini to explain it before I even invest the time because I am usually watching long one hour, one and a half, two hour videos on YouTube. And I like to have a good idea and understanding maybe of any terminology that I'm not aware of, or maybe just to get a better understanding to make sure that time that I'm spending watching that I'm not just like scratching my head and Googling something in another window so I can be present while watching and learning.

17:59Awesome. I love the use cases. I'll say one thing specifically about Claude. So I use Claude a lot mostly for content creation based on summarization of something else. I still, even though we have a GPT that does take our podcast content and turns it into whatever, Claude still does it better with less effort. So it's exactly how you put it. Like I can get to the same level in ChatGPT. It's just going to be better, longer, prompting and I get better natural language that sounds like me, just dropping it to Claude and asking it to create it as whatever I need to create it. A LinkedIn post, YouTube description, like whatever it is that the content that I'm trying to create.

18:38So I find that when it comes to creation of content based on a longer form written content, Claude does a better job than ChatGPT right now. Again, you can get to it with ChatGPT just with a little more effort. So I'm with you on that a hundred percent. I also agree with you that it drives me nuts that it's still not connected to the internet. Now we got used to it, but as you mentioned, I go to perplexity for that anyway. So I can, from there connected to anything I want to connect. Awesome. So great stuff, like really good ideas and good use cases. What other stuff, like maybe in your agency that you're using tools like different AI tools and what are you using them for?

19:18Great question. Okay. I'll try to mention some new ones maybe that we haven't talked about too much so far. So yeah, aside from using ChatGPT literally all day, another great tool is Jasper, which is a kind of an AI copywriting tool. So it is based on the GPT kind of technology, but it has been trained a little bit more specifically on content writing. So Jasper, it's actually how like our company and how even myself, you know, I really got quote unquote, involved in AI because we were, I think we signed up, it was called Jarvis at the time. I think this was late 2020, along with a tool Copy AI.

19:56So some of those tools we've been using now for three and a half, four years, I think that's great for SEO, right? Like we use it for our own SEO. We'll take our own written content that we produce. A lot of times we produce it with human. I know that's backwards, but that's more of a very technical SEO question. But then we'll take what we already created and put it into Jasper. We do this for clients as well. So we'll produce content in-house with humans. We use AI tools to help do blog post outlines, to do research, to really make that part faster. But for the most part, it's obviously a blend.

20:30But we do have a lot of human written content on the front end because I think AI is not really quite there yet. But Jasper, I think, is great for filling in the dots. And it's something that we're starting to see this now. Now, Gemini released this ability about two weeks ago where you can edit something in the middle, right? So you can get a very long output from Google Gemini from their large sandwich model. And let's say it's a thousand words and there's maybe two pieces in the middle that you're like, ah, this isn't really good. Traditionally, that's where people spend a lot of time editing it manually or trying to go back and forth and you just lose time, right?

21:06Now with Google Gemini, you can edit in the middle, but that's what you've had all along with tools like Jasper, which is kind of like this indocument ability to use the GPT technology. So that's one that we're using all the time for our clients. We've used before for clients and for ourselves, obviously AI images, right? It's great for blog posts that maybe you don't have a great photo for and you don't necessarily need anything that's studio quality. It's more filler content in the middle of a blog, but using something like Midjourney is great for that. I don't think OpenAI's Dolly is quite there yet, but I do believe it will get there sometime soon.

21:46So yeah, we have a lot of just of those different AI tools. Phrase is one. So that's Phrase with an F. Another great one. They actually have their own model that it's based off. Even just with AI tools and copywriting tools, we use dozens of them. Those Jasper, formerly called Jarvis, copy AI phrase, I think are three of the better ones that we're using pretty consistently, both for ourselves and for some of our clients. Phenomenal. I want to touch on two points you mentioned just to dive in a little deeper or highlight specific things. So for those of you who are not familiar with Jasper or copy AI, or there's now there's 10 of them, but Jasper was one of the first and it's the biggest difference.

22:27And yes, you can do similar things with ChatGPT, but there's two huge benefits to using these tools. Other two tools that I know of that are very good, there's two tools called Writer. One is spelled properly, W-R-I-T-E-R, and the other is R-Y-T-R. And they're both content creation tools that are AI-based. And I'll add links to all of those in the show notes. But the biggest benefits of these tools is one, they're geared for its content creation, meaning the creation process of a single individual or several individuals from ideation to outline to perfecting the outline to writing the different sections to review it.

23:09All that work is built into the tool, which makes it a lot easier than just figuring it out on your own with wizardry of prompting on Chachipiti or Claude. And the other thing is that the model itself is built to write content. It was trained on writing blog posts and stuff like that. So it just does a better job in that very particular task. And so I highly recommend using these tools if you're writing a lot of content. So that's number one. The other thing has to do with what you said as far as between mid-journey and using, lost the name, Dali. Thank you. Like the drawing tool of Chachi PD.

23:47Yeah, Dali. Thank you. So I would say from a pure quality perspective, me journey is still king. You can get better outcome with me journey, hands down, no question asked. That being said, for people who are getting started, getting results with Dali are a lot faster. And in many cases, good enough. If you don't need an incredible image, but a good image would be good enough, you will probably get there faster as a beginner with Dali for two different reasons. One, it understands context. You can explain to it what you're working on. You can upload your PowerPoint presentation. You can upload your blog post and tell it, hey, I want, after the first two paragraphs, I want an image.

24:29What do you suggest we do? Give me three options. And it will tell you what the three options. Like, okay, I like option two, but I want to change this thing that you suggested. Create the image for me, and it will. And that's something you cannot do in Me Journey. Now, the other thing that it's very good at doing is it's a chat. So if you like some of the image, you can say, oh, this is a great idea, but I actually like a darker background and I want the tree to be an orange tree. So do that. Now, to be fair, it doesn't fix the old image. It actually recreates the image, but if you'll help it understand what you're trying to change and what you want to keep, it will do that.

25:04And by the way, as of yesterday, you can highlight a segment of the image in Dali and ask it to change just that. So even that is getting better in Dali, but I agree with you that as far as hardcore, give me the best image possible, mid-journey is going to beat it hands down as of April 8th, 444, as we said before. Let's talk a little bit about your podcast content creation, because I think, I assume, you're doing a lot there with AI tools. Tell me what you're doing. I'm sure there's cool stuff that you're doing with it as far as getting content from one format to a different format and so on?