92 | Mastering AI-Driven Content: Step-by-Step Guide for Super Engaging Content with Charlie Hills

0:00Hello, everyone, and welcome to a live episode of the Leveraging AI podcast, a podcast that shares practical, ethical ways to improve your business and advance your career with AI. I am really excited about today's show. A lot of that, you can use AI to create content. And some of you has already started doing this, but very few people actually know how to do it well. And when I say really know how to do it well is having an actual well-structured process using very specific systems in a very specific way to achieve really good, solid results. And when I say really good, solid results is getting to a situation that you have a piece of content that is consistently performing as far as driving engagement.

0:46This could be content on LinkedIn. This could be newsletters. This could be so on. And the way to do this correctly is to have AI systems and processes for every step of the way, meaning you need to start with research, what kind of content we want to share, and then aggregate data, and then summarize the data, and then put it into whatever form of content you want to put it in. And because every one of these steps, if you don't do it right, the quality of the content is not going to be as good as it needs to be. Our guest today, Charlie Hills, is an expert in exactly that. And he made this work to a level of perfection I haven't seen a lot of people do, meaning literally build a fully customized machine that knows how to go through every step of the process to generate amazing content that is valuable and engaging that a lot of people follow consistently.

1:40And if you follow him on LinkedIn, you would know what I mean. So recommendation number one, follow Charlie on LinkedIn. Recommendation number two, let's go through this episode and learn how exactly he does it. He's going to share with us every step of the way, like which tools he's using, how he's using them, what's the full process. And because this is really valuable to literally any company, any individual out there, I'm really excited to have him as a guest. Charlie, welcome to Leveraging AI.

2:07In the next few years, AI technology will change our world dramatically. Whether you are a business executive trying to catapult your business forward, or just somebody who refuses to be left behind and want to advance your career, this is the show for you. I'm your host, Isar Maitis, a serial entrepreneur and an AI enthusiast. you'll hear invaluable practical tips from innovative business leaders ai practitioners and some of the brightest ai minds in our world today on how you can leverage ai in ethical ways to advance your career and grow your business

2:47thanks azar it's great to be here and thank you for that intro i really appreciate it to be considered an expert in content ai marketing is news to me but hey i'm that guy now yeah listen Listen, we've been connecting on LinkedIn for a while. And when I see people that consistently get dozens or hundreds of people follow their content and engage with their content, it means you're doing something right. When it's a one-off, yeah, somebody gets a home run lucky. Yeah, it happens. Not a lot, but it happens. But to do that every day or several times a week means that you figured it out. And I think that's something that is extremely valuable that probably everybody wants to figure out.

3:24Please share. What's your process? What is it that you're achieving? how you're achieving it. I know you prepare like a full flow. Let's do that and just follow the process. Sure. Yeah. So today I'll be showing my newsletter Megaprompt, which I put into perplexity. So I've been writing my newsletter, Martech AI, since October of last year. Started out as a pure passion project and I was writing it manually every week about the latest AI drops. And it was quite a time consuming task. As I've been ramping up on LinkedIn, posting more and more, my time has slowly but surely become less and i've become more time poor as it's gone on but that's meant my mega prompts have got better and my ai processes have to have had to improve to keep up with the pace so that's why i made this mega prompt and it's probably cut around 80 of my writing time for my newsletter so huge time saving there and i guess i'll just jump straight in and share my screen.

4:21For those of you who are not watching this, either on YouTube or us live right now on LinkedIn or Zoom, so A, for next time, join us so you can see it live while we're doing this. But B, if you are, again, listening to the podcast, then don't worry about it. We're going to share everything that's on the screen and tell you what we're watching. It's just a tool that helps us walk you through the process. Awesome. All right, let's go. So I'll start by showing my most recent newsletter, CTA number two, please subscribe to MarTech AI if you're not already. And essentially, this is a newsletter that lives on LinkedIn.

5:03I've been running it for 30 weeks now, so over half a year. And it has a very straightforward process, nothing spectacular. Yeah, it is a bit spectacular, but it's you know it's a very simple bulletin of just the latest ai news you know listing the publisher the overview key points and this is where my own niche comes in being an ai marketer i add my own marketer's point of view with the help of ai so i won't bore you with this side of things for too long i'll just jump straight into the prompt a full screen okay cool so i'm start so i've got two separate prompts for my newsletter creation one is for sourcing the urls and half this process of sourcing URLs or finding the news stories, half of it's manual, half of it's done through this megapropt.

5:52So I'm quite active on LinkedIn. I'll be scrolling through my feed. I'll see ChatGPT drop this 4.0 model. I see Google's got some crazy updates and I'll make a note of it in my phone. But there's some stories that I miss. I'm only one person. I can't pick up on absolutely everything. So that's why I developed this source finding prompt, which I'll be using perplexity to find the sources. Let's just go quickly through the prompt itself, starting with a scenario setting. Please act like an experienced research analyst specializing in AI trends with a particular focus on AI marketing developments.

6:28And what I'm tasking the AI with here is to find additional trending and relevant marketing news articles from big industry players within this specific date range, which is I cover my newsletter from Saturday to Saturday so this was last you know the the previous Saturday to last and then ensure that articles are relevant to your major relevant to major AI advancements and fact check all information to ensure accuracy this one's a big bit of the prompt that should be included because I found previously with my other iterations of this source finding prompt I was it was just spewing out a load of garbage to be honest it was talking about chat gpt3 and gemini dali 2 i was like what the hell you know so that's why i baked so that's why i baked that in there and moving on to the objective itself which is to report additional trending and relevant ai marketing news from major industry players and announcements from the past week and instructions are quite simple identify those players i've listed a few here google open ai microsoft and facebook i should say meta really but hey oh salesforce and adobe too as well as other top tier companies and then search for relevant articles list the relevant articles fact check those articles and then provide me with the title publishing date and a brief description so if we're ready i'll just jump into perplexity i have it so i just want to for those of you who don't know perplexity is a really great tool that is basically if google search and chat chpd had a baby together.

7:59That's what it is. So it's a search engine that is also a large language model. So you can do everything you can do with any other large language model and direct it and provide prompts and explain what you want and what format you want it in and have a long conversation with it. But it also goes and fetches real-time information. And the other cool thing is that it actually gives you links to where the information comes from. So even if you don't act and add the fact check aspect to it you can actually factor check yourself because you can actually click on the links and see where the information comes from which makes it a really great research tool so now with that let's go to see what the result is when you put in this problem exactly yeah like you said the citations are super handy to know that what you're reporting is correct but one caveat i must add here is you have to enable the pro search functionality to get the best results for this part of the process you only get five of those a day so use them wisely luckily i only have to do this once a week so I don't pay for perplexity pro the free version does the job so yeah I'm just gonna press enter let's see let's see what it comes up with so with the pro search it does take a little bit more time to like process and understand what the question is rather than just spitting out the answer immediately as perplexity usually does so let's see what it's come up with I must say sometimes it's not always 100 accurate but it does help me understand additional stories I might be able to cover so some yeah so for each I'll run them through a quick google search to make sure okay I'll make sure that there are what they say they are so this was from the seventh day so therefore I can't report on it but it's good for me to understand potentially other stories I'm missing it doesn't seem like any are too relevant here it helps me just find additional stories which i might have missed but yeah i'll move swiftly on to the main gamut here which is the newsletter megaprompt itself so this one's way more comprehensive so please get your popcorn and buckle up for it so so quickly as an experienced copywriter and journalist with a focus in marketing technology and the practical application of ai decade of experience as well that's important to add into the prompts uh you know just for additional context and scenario setting and yeah this is this part of the prompt is simply scenario setting i call it and then moving on to the objective is to compose the weekly edition of martech ai which is my newsletter i've included the date range but also some additional information here should not only deliver it into information but also captivate and engage the reader and then the instructions themselves so this section is literally just for the title alone I don't know why but every time I told Perplexity or ChadGBT to write in sentence casing or title case I can't remember which one it never adhered to what I told it to do so I had to build a four step instructions just for the title alone which is nuts to me but it's quite comprehensive I won't go into let's just let's just go through the steps so people understand what the steps are to just create the title and i assume what you feed it is the content that you found in step one or you just do this and it's all in one step yes so exactly that the content that i found in step one goes at the bottom here with all the urls so at the bottom you got links to these different articles that you find in running searches on perplexity based on the topics and then in and then the next the beginning of this prompt is just a title so what are the steps of the title definition sure so the title itself is to highlight all stories mentioned then the objective is to it's to cover everything in a straightforward way extracting the key points also the composition begin with the issue and series number followed by a concise enumeration of fancy word or the main stories or topics discussed and yeah it's honestly i feel like a bit of this could be a bit of fluff but i like to keep it in just in case to cover all bases because i've had so much problems so many problems with the title alone so i want to touch on this for a second because the title obviously plays a very big role because that's going to be the decision for people whether they're going to click or not.

12:38And people say, oh, create a title for me. And it will create a title for you, but it may not be good enough to really attract people to open your email and then to actually read your email. And so it's worth investing. And the way Charlie is doing this is by breaking this into several different steps, including summarizing the information, extracting key points, and only then creating a composition that will be a hook that will be engaging enough for people to actually click. So it's worth understanding how the AI addresses this in order to give it the right instructions, in order for it to give you an outcome that makes sense.

13:20And some people are like, it's only writing a subject. I can write the subject myself. I'm like, yes, but then you have to do the whole thing on your own every week versus investing two hours, three hours once to figure out the prompt that actually makes it work. And then you don't have to do it again and you get prompts that work or you get titles that work every single time no exactly i've spent half an hour just umming and ahhing over a title or a hook and the fact that this does it in a routine fashion is yeah like you say a massive time saver and yeah and then the final part of the title section itself clarity and conciseness as well as comprehensiveness might sound a bit contradictory those two points getting to as close to the equilibrium between them as possible awesome moving on to the next section so this is all is a little bit more succinct let's say so the intro after the title begin with a dynamic introduction of the latest developments in ai marketing emphasizing potential impact on the industry no more than 25 words that's very important otherwise the ai will just spit out maybe a hundred words and then you'll spend five ten minutes maybe sifting through it and deciding on the 25 that you'd like to include question you're running this prompt through perplexity oh yeah because every time i try to run word count on either chat upt or clod it fails miserably so i'm actually happily surprised to know that one of them actually knows how to count words like when i go to chat upt and say oh make it 30 words it may make it anything between 8 and 50 like the the spread is pretty big it's not like i'm telling it 30 it's gonna land somewhere between 28 and 32 so the fact that it's doing it is amazing yeah i think perplexity is the only one that i've found can adhere to the word count that you provide it i was doing a test between gemini 1.5 and gpt40 and i was just asking it to write a simple blog for me gemini always went under the word count i asked for and chad gpt always went over the word count so pick your llm on that basis i guess so yeah moving swiftly onto the TLDR that is just to summarize each of the sections including an arrow symbol just to make it a bit more engaging rather than bullet points and then the section headline itself so device a compelling headline for each article of the newsletter ensuring between six to ten words use sentence casing only in the first yeah so this is what I had to do to be very clear to the AI instead of just saying use sentence casing I had to then also add a bracket saying only the first letter or the title is capitalized except for proper nouns that changed my prompt engineering game after including that and then and it grabs the attention of your professional audience also provide the url because on linkedin i'll embed that into the newsletter itself and as well as the publisher in uk dates if anyone's confused why they're the wrong way around overview so for each section one sentence that summarizes the key aspects of the content no longer than 16 words each and highlight the importance of my niche obviously being marketing key points identify and elaborate on the three most crucial insights or developments discussed in each section i decided to pick three because any more and it becomes a bit overwhelming for the reader and then the market's POV in a single well-constructed paragraph no more than 25 words synthesize the insights and the overview and the key points and yeah provide a strategic analysis from a marketer's perspective on how these developments could impact marketing.

16:52I want to pause you and go back for a second, if you can scroll back so we can see the steps. This process, yeah, from the intro and down, so you're right there. The interesting thing about this, like this process, that goes from basically Charlie very specifically defines the format of the outcome that he's looking for. So it includes an intro, TLDR, section headline, the URL where it's coming from, who published that information, an overview of what the information is, the key points in that section, and a point of view of something specific in this particular case, marketing, because that's the content that he's sharing.

17:30But the beauty about this, if you think of it, this can be used, a similar process can be used for any content you're trying to summarize for your company. This could be market research. This could be reviewing our customer reviews in a structured way. This could be employee references to whatever information you have that you want to summarize for some kind of a report that could be monthly, could be quarterly, could be whatever. You can do in the same exact process. And it's, again, worth investing the time in developing and defining the exact format that you want it in. but then you can do it again and again just by feeding it the data that exists and in this particular case it just comes from research and perplexity but in your case it could come from anywhere else so i really love the process as far as the process more than the specific thing that you're using it for thanks thanks is our yeah totally i yeah to be clear i had this structure before i started using perplexity and this megaprompt so if you have a pre-existing newsletter or process yeah just try to reverse prompting engineer it and yeah let ai do the heavy lifting for you as we like to do so moving on to cross-referencing and depth of analysis so the objective here is to cross-reference the information from each article with additional credible sources to validate accuracy and enhance depth depth of analysis this helps in providing a well-rounded perspective in each story and the method for each key point extracted from the main article seek out additional reptile sources that discuss the same topic compare and contrast the view point or data presented to ensure a comprehensive understanding of the subject so this section i've included to make it a more richer and enjoyable read for the reader because you know providing one url or link you're limited to that publisher and how they've highlighted the story this section synthesizes and it pulls all the information from additional resources and just makes it a greater read i think anyway and then yeah clearly cite all additional sources used in conference cross-referencing and yeah this section going back this is basically just doing proper research right so instead of just providing one article it's looking for other sources of the same information to see if there's other information that's not mentioned in one article but maybe mentioned in another in order to summarize one concise thing and again i think it's absolutely brilliant thanks i appreciate that no definitely i added this a bit later on as i yeah i slowly but surely realized that it wasn't really working just providing one link and that's another thing i'd like to add is this didn't happen overnight this mega prompt i added it bit by bit and eventually got to the place i'm at now as yeah small small gains make big wins so conclusion my conclusion is always the same that's all for this week did you find it useful it's repeated there very strange i don't know let me get rid of that subscribe to this weekly newsletter to stay updated on marketing and ai that's all for this week stay tuned for more next week warm regards charlie and then take a deep breath and work on this problem step by step i think you could probably remove that i'm i'm not sure if it makes a massive difference but it's just nice to have definitely doesn't hurt and i know research research is showing that it does work so it's worth including good to know good to know yeah treat ai like a human i guess okay cool all right i will i know i'm copying and pasting this actually thinking about it i've already got it prepared over here so you don't need the pro search for this aspect which is which is good news and if we're ready for those of you who are not watching this we're now literally just pasting this whole very long prompt with all its different steps into perplexity to see what it's going to do exactly let's see the ai magic happen before our very eyes

21:54voila

22:05so let's read at least just the top section and then one of the examples so people who are listening and understand what the outcome is sure okay so the title is started by listing the edition martechai 30 and then the tldr google unveiled vo and image gen 3 open eye launch is new free chat gbt google updates gemma gemini and gemma open eye partners with reddit and anthropic launches in europe the intro ai continues to reshape marketing with groundbreaking advancement from tech giants this week. TLDR is the same as the title I just read so I won't repeat. Moving on to the first section, Google unveils VO and Image Gen 3, so publisher being Google and the date is indeed the correct date.

22:56Overview, Google introduces VO for video generation and Imagine 3 for improved image creation. Key points, Vio launches AI to generate high quality videos from text prompts, which I don't agree, that is not accurate. Imagine 3 enhances image generation capabilities with improved coherence and detail. Both model prioritise safety and responsible AI developments. Marketers POV, these advancements now open new avenues for dynamic visual content creation enabling marketers to craft compelling campaigns efficiently so looking at this section alone i wouldn't say it's the best output from perplexity but that's okay because you know i've built an additional part of the process or an additional prompt which i input into perplexity to improve the final output.

23:56So here it is. It's called my fine-tuning copy prompts or copy prompting. And what I'll do is I will put that in there, put that into perplexity, sorry, for the people listening. And then I will recopy and paste that article section. Sorry, maybe I should briefly go over the prompts. Yeah, let's go briefly on what that prompt says. Sure. So writing engaging yet concise informative headline for this article subsection. So it essentially goes back over the mega prompts, but just with a different, just with a few different commands and then just focusing solely on that subsection alone. Because as we're probably all aware at this point, doing mass content creation with AI doesn't always lead to the best results.

24:42And the more kind of granular you can get with it, the better the outcome. so again scenario setting act like a savvy digital marketer with over a decade experience specializing in ai tools improve the following concise overview of this new story including the most important details in one to three sentences summarize the key points of the story in three bullet points focus on the most relevant information for marketers in a single well-constructed paragraph of no more than 25 words synthesized insights from the overview and key points provide a strategic analysis from a market perspective on how these developments could influence various marketing dimensions.

25:17So I will just press enter here, imperfectity. And you add just one article out of all your articles every time and you just do it again and again? Yes, if I'm unhappy with that section. Most of the time it's usually... It's just for the ones that are not written great. You just add them to fine tune how it's written. Yeah, exactly. most of the time to 80 % of the time they're usually pretty good to go and I can just copy and paste them straight into chat gpt obviously with a bit of human fine tuning but this one it was wrong it was inaccurate I must say yeah so google doubles down on generative ai with the unimagined gen 3 and so I quite like here how it's expanded the overview because then me the human I can come in and be like oh I like that first bit but then the rest get rid of and yeah it does it does seem to be more accurate the key point here being vo leverages cutting edge ai to generate realistic high high fidelity videos from text descriptions that's pretty spot spot on if you ask me and the rest seems to be quite accurate but then there is an additional prompt just to fine tune everything which celeste actually i found out through celeste which she was on the podcast i believe yeah a few weeks back and it's great i love this prompt one uh one percent shorter and cut the fluff.

26:46So I want to say two very important things on the overall process and not specifically about what you're doing. And I think it will be important for people to understand as far as stuff they can implement on their end. One is the concept of a prompt library, right? So I talk about this a lot, but this is what it is, right? You need to work and rework your prompts again and again until you land on something that works. And even then, you probably want to keep on making small changes just to test it out. But your main work is going to be that one prompt, which you want to save somewhere. And it doesn't matter whether that somewhere is Notion or a Google Doc or SharePoint or magical Chrome extension or whatever it is that you want to use.

27:30but it's somewhere that you can save the prompts that you and your team can reuse again and again. So that's concept number one. Concept number two is that you can refine more and more steps of your process. So think about what Charlie's doing here. He started with research, but then he went to writing the actual content. But then he went to refining the content still as the writer. And then he went to play the editor and saying, this is good, but it's not perfect. and I want to edit this and that in order to make it shorter and more concise. And when you go through that mindset, you can break every process you're doing.

28:08It doesn't matter whether it's content creation or anything else, do the same thing. What are the steps of the process that I'm doing? How can I build a prompt to replace and or shorten and or improve that particular step of the process that I'm doing? And this is exactly what Charlie is doing here. And again, it just works. no 100 and that first point having a prompt library i probably only started putting together my prompt library a few months ago and since just oh what a time saver instead of just typing away being like please could you make this like this is you know yeah massive if you don't have one i'd highly recommend considering it for sure yeah not you is our of course yeah all right me too it's a good it's a good recommendation for everyone 100 and yeah i don't always use one central to cut the fluff usually i prefer having more in the linkedin newsletter and then just using my human expertise there to cut it and make sure that it's accurate and relevant and engaging ultimately but if you can show everyone the previous process of my custom gpt and why i moved away from that and more towards prompts, mega prompts in the prompt library.

29:22So let's maybe not show, but let's talk about, so first of all, those of you who don't know what GPTs are, these mini automations that you can build into ChatGPT. It's basically for a very similar process of what Charlie is doing. It allows you to create instructions that you want to do again and again, and you can build it as a GPT, which again is this mini automation built within the ChatGPT universe, tailored to do something very specific. so why did you stop and why do you think this current process is better i think will be interesting to them of course very happy to share this so custom gpt's when they came out i thought they were all the rage it makes so much sense you just upload the prompt and it's going to continue producing results day in day out it's not the case i didn't know this but gpt's degrade over time and get worse you need to i guess like you said is our with the prompt library you need to keep updating it and it's the same with gpts and also the fact that you're stuck in the chat gpt ecosystem means you're limited from using tools like perplexity gemini claude whatever you fancy really and yeah it was honestly causing me more struggle having to go back into the gpt and change this instruction change that i just wasn't effective for for me it was a nightmare by the end of it, to be honest.

30:47So I think the store is great, but customer GPTs, I'm not so proficient in, let's say. Got it. Yeah. I'm actually a big fan. We do more and more in Multiply, my company and for my clients with GPTs. But that being said, I think there are two big disadvantages. One you already mentioned, which is you're stuck with ChatGPT. If you get better results with Claude or get better results with perplexity or Gemini or whatever tool you're using, then you can't use them in those other universes, which is a big disadvantage because there are clear use cases and the other tools are doing a better job in doing something.

31:25So that's number one. Number two that I think that's interesting, it's limited. I think it's 8 ,000 words and then it stops. So if you want to write a really long instruction and it happened to be twice trying to create GPTs for something, it just wouldn't do it because I ran out of words or characters or whatever the limit was. And then you start to make compromises because you want to fit the whole thing into that one GPT. And so there are two solutions to that. One is like you're doing, which is just creating a prompt library and running it on a third-party tool. If you don't have a problem with the ChatGPT universe, what you can do is you can run a regular chat in ChatGPT and calling different GPTs in the process.

32:14And I know that sounds a little confusing, so I'll try to re-explain what I said. There are two worlds. There's the regular chat within ChatGPT that most people are using. And then there's the GPTs, which are these little mini automations. And in a regular chat, you can use the at symbol to call a custom GPT that you've created, which means you can call several of them in a single chat. So if I go back to the process that you did, you can start the conversation, a regular chat, again, versus the custom GPT. I think that would be the best wording I can use to explain this. So in a regular chat, you can start the first step by using an at symbol and calling your research step and doing that.

32:53And then once this is done, still in the regular chat, you can use the at symbol to call the next one that summarizes it. And then in the third step, you can call the custom GPT that refines it and so on. So that's a way to do this still within the ChatGPT universe. But I agree with you that there's things that perplexity and Claude and Gemini just do better. So just giving you options depending on what you're trying to achieve. Yeah, I find ChatGPT for web searching, especially when you provide it with lots of URLs, it's horrendous. which is why i moved away from custom gpts because i'm providing five six urls at a time and i found it searched the first one and then gave up

33:35yeah no i definitely for stuff like that perplexity is still the best tool to use and it will be i'm wondering now with the new updates to gemini did you try it over there because in theory it's supposed to do something very similar sure yeah so i did actually do a mini test before coming on here using the same newsletter mega prompt and chat gpt since the 4.0 update is definitely a massive improvement i used to rank gemini higher than chat gpt i've been a massive gemini fan i can't recommend it enough for human sounding engaging copy that's its strength but chat gpt seems to be yeah it seems to have upped its game so if we're ready i'll put the same prompt that I put into perplexity for the newsletter creation into chat gbt and we'll compare sure let's go I'll say one thing for those of you wondering why we're not mentioning Claude Claude is I find as far as writing content in a human sounding voice Claude does the best work but for a reason that still escapes me Claude does not have access to the internet so you cannot give it links to summarize otherwise it would have been uh probably on this list as well yeah i've never actually used opus myself but claude opus that is being its most advanced model but yeah i'm hearing so like lots and lots of good things and the fact that you're a bit of a claude fan it's definitely yeah i'm turning my head towards it but there we go so the newsletter has been created and the annoying thing about gemini and chat gbt is that it loves to put subsection headings in the key points and no matter how much i prompt it not to it still does it every single time so yeah just just a small caveat but generally i'm it's comparable to perplexity you know but i think even what you said if you now have to go in and edit it every single section when in perplexity you don't then for this particular use case it's go with perplexity if it's gonna save you that extra edit yeah you could do the same process of putting those fine-tuning prompts in there yeah the same as perplexity but obviously perplexity being an ai search engine it's it's a no-brainer if you're doing the news bulletin style newsletter like i am for sure and then i guess we'll move on to my old faithful gemini here yeah that's right yeah i'm subscribed to gemini advanced which costs me 20 a month but you do get access to gemini 1.5 which is with 1 million context window, which is quite something.

36:18It's either very good marketing or very powerful AI. And yeah, if we're ready, I'll just press enter on this. Yeah. And let's compare. So a little bit slower with the initial thinking. Ooh, that's not good. It started with a dear name here. Oh my. As if it's writing an email to somebody versus a newsletter, right? well i'm like um yeah before i was here i i tested it before and it did actually come out with a full newsletter and the fact that it's just writing an email here sure here's the email marked email from google god well i think i think this is a an amazing comparison right we literally took the same exact job run it on three different tools and we see very different results right perplexity that is your tool of choice for obvious for an obvious reason actually did the work you intended the latest model by open ai so gpt4o did an okay job but not perfect and jim and i you tried it once twice once worked okay and the second time completely misunderstood what it needs to do so i love it it actually shows what works better and and what it actually shows more is for different use cases you have to use different tools because some of them are going to perform better than others a hundred percent and that's where my typical process is perplexity for the main bulk of it and then i'll use gemini maybe just to fine tune certain areas because i really like it for its human sounding copy it's so engaging and i'm i'm a big gemini fan so i'm very happy to share maybe one or two gemini prompts if you've got time for it sure let's go through one or two?

38:04Sure. So this one itself. So I posted this about the new chat GPT updates. It was on Sunday and it's actually one of my best performing posts to date. It was very simple. It was just a brief overview of how to access GPT-40. You know, it was so simple. It wasn't anything spectacular. And yet all I did was write very loose instructions on how to access the new model. and I provided Gemini with the carousel attached. And all I said was improve. That's it. And then if I press enter,

38:44don't let me down. Using Gemini as an editor to improve the way your post is written based on a post you've already created. Yeah, exactly. I've done the hard work and I've put together the carousel. and then I'll just throw in very simple instructions into Gemini, and it'll give me my post. I literally used the output Gemini gave me, just gave it with some nice formatting, and it was good to go. That's a bit of a departure from the newsletter, but the newsletter side of things is very simple. I'll just put these same prompts in here that I used in perplexity, but I'll break them down into subsections.

39:26So let's say that I wasn't happy with a marketer's POV in the newsletter that output that perplexity came up with here. So like this one, for example. Yeah, I actually don't like that marketer's POV. Those innovations unlock new posts. Oh, instantly. It's not good. So going back to the newsletter, let's test. And much, much better. I think personally, Google's VO and Imagine 3 empower marketers to revolutionize visual storytelling and enabling the creation of engaging high quality video and image content that resonates with audiences while streamlining production processes, which if we compare to the original output that Perplexity gave me, those innovations unlock new possibilities for dynamic visual storytelling.

40:14It's not awful, but I prefer the Gemini output. Yeah. So again, going back to what we said before, which I think is a good summary, is that you're not locked into any of these components or any of these tools. And you can use different tools for different steps of the process that do that step of the process better. I'll say something a little more extreme for people who are a little more advanced. You can use tools like Zapier or Make to actually automate this entire process across these different tools. meaning you can drop the first thing into perplexity and then have Zapier grab the output from perplexity and drop it into Gemini to write the second component and then put that into wherever you want to put it.

41:03Let's say a Google Doc, so you can then edit that or whatever. And then all you have to do is go through that step. So you don't even, once you perfect the steps, once you figure out which step needs to go where, you can even go through the automation of all of that. So you end up with a draft somewhere that you can read once and fix versus just go back and forth. I think doing what Charlie's doing in the initial steps when you're still trying to figure it out is very important. Just go through the different tools and try it out. There are several different tools. One of them is called ChatHub, which is a Chrome extension that allows you to run all of these all at once.

41:37so you can actually run your prompts on Gemini and Claude and ChatGPT and whatever other tools you want, even some open source ones, and just see in parallel which one is giving you the best results. And then you can just pick and choose and mix and match or whatever you want to do. So that's just another way of working. Wow, you're giving me some homework to do here. Yeah, this one's awesome. You're going to, for what you're doing, you're going to absolutely love this. It's a Chrome extension. It literally just opens a bunch of them in parallel. and then you just run the prompts through them and you continue the conversation with all of them all at once.

42:13And it's really - Charlie, this was really awesome. I think your process is amazing. I think it's very well thought after. I think the fact that you keep on experimenting is what really drives the success that you're seeing. Both experimenting and finessing the prompts as well as experimenting in the different tools and the combination shows, like you said, you save 80 % of the time and you're actually getting better results. like you're getting higher readerships and a growing successful newsletter. As I mentioned before, if you're not following Charlie, look for Charlie Hills on LinkedIn. He's sharing really great, valuable content.

42:47If people want to follow you or know about you or work with you beyond, then what are other ways to do that? Oh, that's a very good question, which is LinkedIn is my main focus at the minute, but keep an eye out because you don't know what the future holds. Okay, sounds awesome. This was really great. thank you so much i really appreciate you taking the time and sharing this information with us well thank you for having me is our it's been an absolute blast sharing it with you and i hope your audience enjoyed it as much as i did sharing so yeah cheers thank you awesome have an awesome rest of your day everybody thank you for joining us