In short
Life Kit episode on using dating apps more healthily—or not at all—by setting boundaries, clarifying intentions, reducing messaging, and watching for unhealthy signs.
Guest
Marissa Cohen, relationship scientist and marriage and family therapist; she discusses interpersonal attraction and dating behavior.
Key claims
Dating apps are gamified (notifications, dopamine hits, intermittent reinforcement) and can become addictive or a “second job.” People may use apps for validation or fear of missing out, not genuine connection. Set self-boundaries (time limits, swipe limits, scheduled check-ins, or taking breaks). Be honest about why you’re using apps and align your profile with your real self. Cut down messaging and move to dates quickly (even a short 10-minute video call). Don’t compromise on relationship goals (e.g., monogamy vs polyamory). Warning signs include losing track of time, “should” thinking, dreading dates, settling out of obligation, and mental health decline.
Notable examples
A grad-school friend doing dates 6 of 7 days from “the numbers game” burned out quickly; advice to limit swipes (e.g., 20) to avoid mindless profile scanning.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOUnderstanding the Dating App Dilemma
0:45 to 2:08
Exploring why people feel compelled to use dating apps despite their frustrations.
“This is relationship scientist and marriage and family therapist, Marissa Cohen.”
The Addictive Nature of Dating Apps
3:43 to 5:48
Discussion on how dating apps can be addictive and strategies to manage usage.
“This message comes from NPR sponsor, the Capital One VentureX Business Card.”
Setting Boundaries for Healthy Usage
5:48 to 8:12
Advice on how to set personal boundaries when using dating apps.
“I actually had a friend who during grad school, her mantra was, it's a numbers game, it's a numbers game.”
Crafting an Authentic Dating Profile
8:12 to 10:16
Tips on how to create a dating profile that reflects true intentions.
“Dating apps are gamified to keep you coming back.”
Efficient Communication: Get to the Point
10:16 to 13:59
Encouragement to reduce messaging and arrange dates more quickly to save time.
“going to attract the kind of people who appreciate you.”
Navigating Expectations on Dating Apps
15:24 to 17:36
Discussing the challenges of sex and relationship expectations on dating apps.
“It felt like you go on a date with someone who's a stranger and there's this neon sign blaring over your head like, are you going to have sex with them?”
Understanding Your Relationship Goals
17:36 to 20:04
The importance of knowing what you want in a relationship and setting boundaries.
“Because sometimes you'd be like, oh, but it's been a while.”
Warning Signs of Unhealthy App Use
20:04 to 22:38
Identifying when your dating app usage becomes unhealthy or problematic.
“And remember that not being in a relationship or being romantically involved with anyone is a perfectly good option.”
Key Takeaways for Healthy Dating
22:38 to 24:48
Summarizing essential tips for using dating apps effectively without compromising oneself.
“If you notice that you're getting sucked in, like you're just swiping, swiping, swiping, and then all of a sudden you miss dinner or an important meeting, that's a sign to pull back.”
Finding Connection Beyond Apps
24:48 to 25:32
Discussing the possibility of finding romantic connections outside of dating apps.
“something as personal as romantic love had to be mediated through this device, my smartphone.”
Transcript
Automatic transcript. May contain errors.0:00This message comes from NPR's sponsor, the Capital One VentureX Business Card. Earn unlimited double miles on every purchase with the Capital One VentureX Business Card. What's in your wallet? Terms apply. See CapitalOne.com for details. You're listening to Life Kit from NPR.
0:23Hey, it's Marielle. I want you to raise your hand if you've been personally victimized by dating apps. Yeah, that's a Mean Girls reference. I am a millennial. Sue me. But seriously, why is it that so many people hate dating apps, absolutely hate them, but still feel like they have to be on them? I recently just did a talk in New York and a lot of people, it was on relationship science and the factors of interpersonal attraction. This is relationship scientist and marriage and family therapist, Marissa Cohen. I had a line of people that came up to me at the end of the talk and they were saying, I feel like I have to be on the apps.
1:00It feels like everyone is meeting that way or there's the expectation that I could only find my partner using this approach. Now, we've done a whole episode on how to date outside of the apps, and I'm a big proponent of that. But a lot of people still want to try them. And as Marissa puts it, they can be an access point, a way to meet people that you wouldn't otherwise. There's going to be some that you click with, some that you don't, and some that you certainly just do not want to have ever crossed paths with. But it seems like the key is keeping the apps in perspective. They are not the only way you can meet people.
1:30They are not a second job you're supposed to take on. You can get addicted to them. And you may be using them for the wrong reasons. You think and say you're looking for a romantic connection, but actually you're looking for validation or you got sucked into the game.
1:48On this episode of Life Kit, I talked to Marissa about how to have a healthier relationship with dating apps, if you are going to use them. We'll talk about how to set boundaries for yourself around the apps, how to be clear about what you want and waste as little time as possible in the dating app messaging vortex. And we'll also go through the signs that your app use is becoming unhealthy. That's coming up after the break.
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3:43This message comes from NPR sponsor, the Capital One VentureX Business Card. Every business owner needs a serious business travel card that can keep up with their needs. With the Capital One VentureX Business Card, you earn unlimited double miles on every purchase, no matter where your business may take you. Plus, big purchasing power means you can spend more and earn more. The Capital One VentureX Business Card. What's in your wallet? Terms apply. See CapitalOne.com for details. When I was using the apps, I noticed that I felt drawn in by them in a similar way that I feel drawn in by my phone in general.
4:20that they can have an addictive quality. And I would often find myself swiping mindlessly and also just feeling bad after every time I opened the app. 100%. I mean, dating apps, just like with any other app, it's gamified. You'll get notifications maybe depending upon what app you're using. Someone sent you a like, someone sent you a rose, and it's a little dopamine hit every time you get that notification. So it keeps you in it. and there's intermittent reinforcement, which is basically the same principles that slot machines operate under. So we're always waiting for that hit, that like, that match.
4:58And it certainly can keep us in this cycle of always being on your phone, always staying connected. And then beyond that, a lot of people approach dating apps almost with this fear of what if I'm not active and the person that I click with or the person that I'm supposed to meet, and I'm putting that in air quotes, is on the app and active at that time, and I'm not there to talk to them. So it almost keeps people in this place of needing to constantly monitor who's new on the app, who's sending messages, and it can really just take a lot of time and energy. I know a lot of people will fill up their social calendar completely with dates.
5:45And then this ends up feeling like a second job. Exactly. I actually had a friend who during grad school, her mantra was, it's a numbers game, it's a numbers game. And she used to set it up that she wanted to meet every single potential partner in her dating pool. And she would go for a lunch date and dinner date six out of seven days of the week and was just like, let me cycle through as many of my matches as quickly as possible. And she really just wound up getting burnt out pretty quickly. What are some ways people can set boundaries around the apps? So I think that, you know, it depends upon the person and what feels comfortable for them.
6:24You know, some people, it might look like engaging with the apps just for a limited amount of time per day or only certain days of the week, or maybe just opening up their profiles one time per week or a couple of times per month. Again, And you really have to get a sense of, am I experiencing burnout? Am I starting to approach these dates in a frustrated way that won't lead to a good outcome? And then based upon that, that's how you set your boundary. For some people, it just helps them to take a break entirely for a specified period of time, which is until they feel ready to approach dating again.
7:01That's perfectly fine as well. I wonder if it can help to say, and this might be a little hard to track, but if you've said to yourself like, all right, if I'm going to use the dating apps, I'm only allowed to swipe on, I don't know, 20 people today. That can be helpful because a lot of people just kind of like, it's like, it almost becomes a fun game and people are kind of quickly going through the profiles, often just looking at the photo and maybe just like a tagline and they aren't reading the actual bios. So if you swipe too quickly, you're potentially missing out on some incredible people that had you otherwise met them, let's say like through friends or started a conversation with them in the real world, you might've actually been interested in them because there's that whole idea of there's an infinite number of people in my dating pool.
7:57So I can just like quickly go through hundreds of profiles, especially if you're in like a large urban area, like New York City or or Boston or Philadelphia. It's like there's so many people on the app that you can just, it can become a game. Takeaway one, set boundaries with yourself around your app use. Dating apps are gamified to keep you coming back. Make sure you're using them, not letting them use you. Consider time blocking. For instance, you could say, I'm only going to open these apps at a designated time for half an hour and then block them the rest of the time. Or you could try limiting your number of swipes.
8:33Like, I'm only going to swipe on 15 people tonight, or whatever number you choose. After that, I'm closing the app. The idea here is to embrace a slower pace to dating and to not let the fear of missing out drive your behavior. It seems like it's a good idea if you're using dating apps to also be really honest with yourself about what you're using them for. Absolutely. I think that some people are just scrolling through them, just kind of surveying who is potentially out there for me. But what's the end goal here? Are you looking for a relationship? And what type of relationship are you looking for?
9:15And it's also helpful to make sure that your profile matches your true intentions. And that's the first thing I tell people is a lot of people try to optimize their profile. So they're going to get presented to as many people as possible. And they're trying to figure out, well, what is it in my profile that will stand out to others? What might they want? But if that doesn't accurately represent who you are as a person, that match isn't going to work out for you in the long run anyway. Yeah. You're just making the whole experience more chaotic for yourself and for them. Exactly. And that's why people get frustrated because they see these profiles and maybe pick up on one aspect of them, start to engage in conversation and everything seems great, great, great.
9:58But then all of a sudden, when you meet in person, you find out that this individual doesn't share the same interests or, you know, maybe hyped up an aspect of their life that you were really attracted to. And then that's not really a big part of their life. So represent yourself as you are, because that's how you're going to attract the kind of people who appreciate you.
10:22Takeaway two, be clear with yourself about why you're using the apps. Ask yourself in an ideal scenario, what are you hoping to find on the apps? Love, sex, friendship, validation, excitement, and what are you actually finding? And then be clear with other people in your profile and in your conversations. what are some examples of ways to be more direct in your profile look a profile is difficult because it's static and human beings are dynamic of course so it's really hard to showcase your true personality in a way that's going to really like allow yourself to shine through on a little bio. But I tell people to make sure that most people spend time on photos, the most time on photos.
11:14And that's what they're making a lot of their decisions on, unfortunately. But showcase in your photos different aspects of your life that are important to you. If you are someone who doesn't like to travel, but you perceive that people want to hear that you're a world traveler. So you put as your main photo that one time that you went on vacation, that's not a great representation of you. So showcase if you're an animal lover, it should be a picture with like your dog or cat or whatever pet you have. If you like to volunteer, maybe a photo volunteering, like display the aspects of your life that are important.
11:54And then in your bio, just also make sure that it matches and you reflect that. One thing I always hated was messaging with strangers and making small talk for who knows how long. So I started writing in my profile, I don't like to be on my phone a lot. So if we match, let's set up a quick video call to feel out the vibe and see if we want to meet in person. I love that. I tell people that they should get to the first date as quickly as they can that they feel comfortable with. That's kind of like that first almost screener of are we able to hold a conversation rather than just become pen pals.
12:32But I think that, you know, going on these like long, protracted conversations through the app or even texting, that's not really helping you learn who the person is. You really have to assess that compatibility face to face. Yeah, it's so awkward when you meet somebody who you've been texting with and then you're like, you don't really look like your picture or you just don't, your vibe is weird or I don't like the way you smell. Right, right. Well, I mean, you kind of like develop this back and forth rapport with a person and people sometimes have texting behaviors that match their personality.
13:14Sometimes they don't. What you really need to see is this someone that I enjoy engaging with and can see myself continuing to date them. And you're not going to really be able to suss that out through texting alone.
13:32Takeaway three, save yourself time and energy by cutting down on the messaging and getting to a date as quickly as possible. You can signal that you want to do this in your profile. Also, consider setting up a quick 10-minute video call with prospective dates. If they drag their feet or they keep rescheduling, move on. This method can save you a lot of trouble. By the way, none of what I'm saying here is a magic hack that's going to finally break the apps open for you and lead you to love. But these tips will help you protect your sanity while you use the apps as a tool and decide if you want to keep using them.
14:06We'll have more Life Kit after the break.
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15:06Upgrade to a Tempur-Pedic and get next-day delivery. For the great sleep you deserve, visit Mattress Firm and learn how to get 3 % back with special financing. They make sleep easy. Restrictions apply. Next-day delivery available on select mattresses and subject to location. See store for details. I think the maybe elephant in the room with dating apps for me was always sex. It felt like you go on a date with someone who's a stranger and there's this neon sign blaring over your head like, are you going to have sex with them? and when. I felt like that made it a lot harder to be on the apps because it was almost like, oh, people have these expectations.
15:54There are certainly people who are on the apps looking to hook up, looking to have sex. There are apps that are just geared towards that, which great, but be clear about what it is that you're looking for. Now, as far as a person who maybe, you know, looking for a relationship, but now feels like there's a pressure of sex. Of course, it's so important to move at a pace that feels comfortable for you. I've had a lot of clients who have said, you know, oh, the three date rule, the three date rule. And this is for people that they've just met organically out there in real life or through friends.
16:30And that's kind of like that, you know, by the third date, if you want to assess if it's a match, there's got to be some sort of physical intimacy at that point. And that doesn't work for everyone. And you need to do You need to move at a pace that is comfortable and safe for you. Yeah. And I think try to have confidence in your own boundaries. Which is a challenge. It's a challenge. But it's first taking a moment to reflect and think about what feels safe, what feels healthy for me. And then based upon that, what are the important boundaries that I need to set? And then it's setting and maintaining those boundaries.
17:09And that's going to lead towards finding a healthy connection with another person. The other thing I was thinking about in terms of boundaries are knowing what you're using the apps for. If you know that you don't want to be polyamorous, for instance, like where you would meet someone on the apps and then they'd be like, well, I, you know, I also have like another partner and then they have another partner. If you know that that's not for you, I feel like it's really important to not compromise on that. Because sometimes you'd be like, oh, but it's been a while. I haven't been on any good dates in a while.
17:45And here's this person. They're so cute. Like, maybe I'll just go out with them. But if it's really not for you, then you're just hurting yourself. Your needs are important. Your needs are important. Your wants are important. If you're looking for a monogamous relationship, you are looking for a monogamous relationship. And stop like that. And that is fine. If you are looking for a polyamorous relationship, that is what you are looking for. Even if you meet a really great person who doesn't have the same relationship related goals or lifestyle orientation or whatever it is, they're not going to be a match.
18:21They may be a great friend, but they're not going to be a match for you. And as frustrating as that might be, that's okay and you need to wait for the person that you can enter into a healthy loving caring relationship with i think about this idea that comes from the negotiation world the batna the best alternative to a negotiated agreement and a lot of the time if you're negotiating over salary unless you have another offer your employer may assume like you're not going to walk away from this. And they may be right. But technically, in romance, you don't need a partner. And if you understand that or you really feel that, then you have a really good batna, right?
19:09Like your best alternative to dating this person who's not a good fit for you is being solo. And that's cool. Like, that's great. Yes. I love the way that you said that. It is much better to be happily single than to be in a relationship that isn't meeting your needs because it won't do anything for your overall well-being or your life satisfaction. And as tempting as it could be, especially, you know, with dating apps where there's this perception and maybe a reality that there are so many people out there, if you're constantly dipping into the pool to see like, what are my alternatives? You're one foot out of the relationship and you're not necessarily giving your attention and focus to the relationship that you're in.
20:00Takeaway four, don't compromise on the things that are most important to you. And remember that not being in a relationship or being romantically involved with anyone is a perfectly good option.
20:13Big picture. We've talked a lot about mindset here and the kind of headspace you should be in when you're using the apps. What are some warning signs that your relationship with dating apps is becoming unhealthy? Like with any behavioral addiction, I'm talking specifically about app usage right now. when there's a loss of awareness of time where you go on the app, you're thinking, I'm just going to swipe through a couple of profiles and then all of a sudden you've missed dinner or it went from being light outside to dark outside and you're like, where did all this time go? Maybe your usage is not the most helpful.
20:55I think that if you start basically like convincing yourself of, you know, well, I should be doing this. Like once a should statement, like I should be going on dates. I should be active on the app. There are no such thing as shoulds in this case. Like you need to do what's right for you. So if you're now comparing yourself to what you believe like ideal dating app behavior or ideal dating behavior is or what your friends are doing, it's time to re-examine your usage. And look, dating anxiety is a real thing. So people may get very excited about the match and then start to feel a little bit nervous when the date approaches.
21:38However, if you're finding like, oh, like I can't, like I don't want to do this or I can't, like I don't, like it seems like such a wasted night to have to, when you start dreading the date, if you set the date for like a week in advance and then as that date approaches, you're just like, I don't want to do this. Even if the person is great, you're not going to recognize it as such. They might pleasantly surprise you. That might change your mood, but you're not giving them the best version of you. So it's going to be a waste of both of your time. So that might be time to re-examine as well. That's also times when people are more likely to settle and they're just like, eh, person's good enough.
22:17Like it's just, it's an item that I have to take off of my to-do list. And that may cause a person to forego some of the things that they were really looking for in a partner because it's truly important to them. And that relationship is not going to be set up for success. Takeaway five, pay attention to how you use the apps. If you notice that you're getting sucked in, like you're just swiping, swiping, swiping, and then all of a sudden you miss dinner or an important meeting, that's a sign to pull back. If you're only on the apps because you think, oh, I should be doing this, that's a sign. If you find yourself dreading all the dates you set up, that's a sign.
22:58Yeah, sometimes people are like, I'm tired of the apps, so you'll do. Right. But you can say, I'm tired of the apps, I'm going to stop using them. Right. Full stop. Right, and it's not even just the apps. It could be dating. It can be, I'm tired of dating right now, I'm going to re-devote my attention and energy to my friendships, to these activities that I really enjoy doing that make me feel fulfilled. You don't need to be on the hunt for a partner if that's not feeling like something that's true for you in that moment. Marissa, thank you so much. This was a great conversation. Oh, thank you.
23:34I really appreciate it.
23:41All right, seekers of romance. it's time for a recap. Takeaway one, set boundaries with yourself around your app use. Dating apps are gamified to keep you coming back, so make sure you're using them, not letting them use you. Takeaway two, be clear with yourself about why you're using the apps. Are you seeking love, sex, friendship, validation, excitement? And what are you actually finding? Then be clear with other people in your profile and in your conversations. Takeaway three, save yourself time and energy by cutting down on the messaging and getting to a date as quickly as possible. You can say that you want to do this in your profile.
Read the full transcript
24:22Also consider setting up a quick 10 minute video call with prospective dates. That'll save you a lot of time too. Takeaway four, don't compromise on the things that are most important to you and remember that not being in a relationship or being romantically involved is a perfectly good option. And takeaway five, pay attention to the way you use dating apps and if they're negatively affecting your mental health and be willing to step away. The last thing I want to say here is when I was on the apps, I started to resent the idea that something as personal as romantic love had to be mediated through this device, my smartphone.
24:58I said, you know what? I've had enough. I'm not finding what I'm seeking here. So let me stop seeking it for a while and just live. It was a moment of surrender. And I have learned that you absolutely can find romantic connection off the apps. But when I stopped using them, that wasn't even the point. The point was simply, I didn't want to do it anymore. And once I made that decision, I felt so relieved. This option is available to you too.
25:32All right, that's our show. By the way, have you subscribed to the LifeKit newsletter yet? Every Friday, you'll get even more expert advice on health, money, and more, all curated by the LifeKit team. Think of it as a weekly check-in from your friends at LifeKit. Subscribe at npr.org slash LifeKit newsletter. This episode of Life Kit was produced by Mika Ellison and Margaret Serino. Our digital editor is Malika Garib. Our visuals editor is CJ Riccolon. Megan Cain is our senior supervising editor, and Beth Donovan is our executive producer. Our production team also includes Andy Tegel, Claire Marie Schneider, and Sylvie Douglas.
26:10Engineering support comes from Jimmy Keeley. I'm Mariel Segarra. Thanks for listening.
26:35This message comes from 1-800-Flowers. Know someone in your life celebrating a birthday? They deserve to feel truly celebrated. That's what 1-800-Flowers has helped people do for 50 years, turning everyday gestures into meaningful moments of connection. And this April, during 1-800-Flowers' 50th Birthday Celebration Event, when you buy one bouquet, get a second bouquet 50 % off at 1-800-Flowers.com slash NPR. This message comes from American Home Shield. An AHS home warranty helps protect your major systems and appliances no matter how old. Do you have an unreliable AC or a leaky water heater?
27:14AHS understands the headache and financial burden of surprise breakdowns. With an AHS home warranty, they'll fix a covered item when it breaks, and if they can't repair it, they'll replace it. Plus, as a benefit to select plans, you can even video chat with a repair expert to help troubleshoot home hassles over the phone. American Home Shield. Don't worry, be warranty. Get 20 % off all plans at ahs.com slash NPR and see promo details. See AHS.com slash contracts for coverage details, including service fees, limitations, and exclusions. This message comes from Schwab. Self-directed investing, trading, full-service wealth management, automated investing, financial planning, thematic investing, retirement planning.
28:01And to think, that's just a small taste of what Schwab offers. Because Schwab knows that when it comes to your finances, choice matters. no matter your goals investing style life stage or experience schwab has everything you need all in one place so you can invest your way visit schwab.com to learn more
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