Simon Sinek: Light Up a Room

2 Oct 2025 · 55 min

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In short

Podcast Summary: Literally! With Rob Lowe - Episode: Simon Sinek: Light Up a Room

Episode Overview In this episode of *Literally! With Rob Lowe*, Simon Sinek—author, speaker, and podcaster—joins Rob Lowe for an engaging conversation covering a variety of topics including risk-taking, the evolving landscape of higher education, the effectiveness of product placement, navigating a post-AI world, and much more.

Key Guests

  • Rob Lowe: Host and actor
  • Simon Sinek: Author of *Start with Why* and *The Infinite Game*, inspirational speaker, and host of *A Bit of Optimism*

Major Themes and Discussions

  1. Understanding Risk and Fulfillment
  2. Sinek and Lowe discuss the importance of pursuing risk in their careers.
  3. Sinek reflects on his entrepreneurial journey and how he embraced opportunities when they arose.
  1. The Value of Higher Education
  2. The hosts share perspectives on higher education's purpose beyond academics, emphasizing life skills such as independence and conflict resolution.
  3. Sinek suggests that the current anti-college sentiment overlooks the developmental role of college in young adults' lives.
  1. Product Placement in Media
  2. A discussion about the effectiveness of product placement in advertising.
  3. Both guests share anecdotes from their experiences in media and advertising, questioning whether product placements are genuinely beneficial for brands.
  1. Navigating the Post-AI Economy
  2. Sinek discusses the implications of AI for jobs and the evolving job market.
  3. They touch on the need for humans to develop emotional intelligence (EQ) and interpersonal skills that machines cannot replicate.
  1. The Human Element in Careers
  2. The conversation emphasizes the importance of being a "nice" person in high-stakes environments, drawing parallels with NASA's astronaut selection process.
  3. Sinek explains that human skills are becoming increasingly valuable in the workplace as technology advances.
  1. Boredom and Creativity
  2. Lowe shares insights on dealing with boredom and its relationship to creativity and risk.
  3. The hosts discuss how children today might lack the opportunity to develop imagination due to an abundance of toys and digital distractions.

Key Takeaways

  • Pursuing Risk: Embracing risk and stepping outside one's comfort zone can lead to fulfilling experiences and opportunities.
  • Rethinking Education: Higher education should be viewed not just as a means to acquire knowledge but also as a critical phase for personal growth and independence.
  • Emotional Intelligence: In an AI-driven world, human skills like empathy and interpersonal communication are essential for future job market success.
  • Creativity Through Boredom: Allowing oneself to experience boredom can lead to greater creativity and innovation, particularly in the context of children's development.

Closing Thoughts Rob Lowe and Simon Sinek deliver a thought-provoking episode filled with personal anecdotes and valuable insights about the intersection of professional growth, education, and the evolving landscape of work in an age increasingly influenced by technology. Their discussions encourage listeners to reflect on their personal and professional journeys, emphasizing that fulfilling careers often come from a blend of risk, creativity, and a strong human connection.

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For more insights and future episodes, make sure to subscribe to *Literally! With Rob Lowe* on your preferred podcast platform or check out the show on [YouTube](https://www.youtube.com/@LiterallyWithRobLowe).

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Transcript

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0:24Rob Lowe's podcast. Sinek. He is an author, a podcaster, thought leader, one of the great TED Talk dudes. The author of books Start With Why and The Infinite Game. Also a very good friend. You can listen to his podcast, A Bit of Optimism, wherever you get your podcasts. Let's get it going. I'm going to learn something today. I know that.

0:56I was going to start talking about how smart you are and like with all the different iterations of how I know that to be true. But I just want to say that we were about to start shooting and I had my espresso in a - Name brand, in a name brand cup. In a name brand, I don't want to say - Starbucks cup. But it was a place that you go to get your, and you're like, they should be paying you for that. I'm like, God damn it. I got your best interest. He's right, he should. Who's your agent? You are. Exactly. The Synecdoche, that's why you had the, what was the name of the original firm that you had?

1:29way back when I first started my company? Yes. Cynic Partners. No, Cynic Gomes. I had a business partner back in the day, Tony Gomes. I'm represented by Cynic Gomes. If anybody's interested in product placement, like here, like we were also talking about TMZ when you watch TMZ and they're sucking on those huge cups. Like they have to be working for that cup. Huge cup company. Big cup company. Big straw sucking, huge cup company sucking. But I've never understood the product placement thing whether it actually makes money for these companies. I guess they've done the math. Although very often, I think it's just a client who wants to meet whoever's celebrity.

2:04I came from advertising and I remember, like, we would hire people who were good for the brand. It's because the client, like, had the hots for them. See, I want to deep dive in all of the dirty little secrets of advertising. And that's clearly one of them. Right? We had one. We had a client where she loved dogs so much that if we had multiple scripts to share with her, if we put a dog in one of them, that's the one she would buy. So we would always put the dog and the one that was our favorite and she would always buy it. How many scripts would you prepare for a client? Oh, two or three. Just two or three?

2:37Yeah, because you don't want to have too many choices because then you have death by choice. And then how many ideas? Coca-Cola comes to you and they say - This goes back a long time. I was an account guy, so I wasn't writing the scripts, but I guess I would determine how many scripts we presented. I guess that was my job. You know, you want to present, I don't believe in straw dogs. You want to present all good work. So whichever the one the client chooses, you'd be happy and proud to produce. Because I've seen it happen where people present junk. Yes. And then they try and talk you out of it, you know.

3:11What a waste of time. I've been on the receiving end of that stuff too. I'm like, I like that one. Like, no, you don't. I'm like, why'd you show it to me then? Yeah, exactly. Book covers. I've seen book covers that way. Oh, we'll have to talk about that too. Yeah. Yeah. So at what point did you realize that that life wasn't for you and that you had more to offer? I always knew that I would start my own business. I remember as an entry-level kid interviewing for my very first job, the junior HR person interviewing the even more junior potential employee would ask me questions like, so what do you want in your career?

3:48What are you interested in? I said, oh, one day I'm going to start my own business. I'm literally sitting there saying, if you hire me, I'm going to quit. And they still hired me. So I always knew, I had that entrepreneurial streak in me. I knew that I wanted that. And I wanted to have a corporate life first to sort of like learn the ropes, which is what I did. And so I had a pretty good, fast-moving career in advertising. And I quit to start my own business about five years in. Earlier than I expected, but opportunity showed up and I lunged at it. So it is one of those things where you know you want to do it, But the river has to flow by you and you see the lily pad and you jump on that.

4:25Yeah. I mean, I think plans are useful if they're loosely followed. I don't know. Did your career go according to the plan? No. Well, it's that thing like all generals have a war plan until the first shot is fired or whatever that. I think that no plan survives contact with the enemy. Yeah. Yeah. It's all that. It's like, but it's the truth, right? It is the 100 % truth. And I think having a sense of direction is what you need. A plan, I don't think is that useful. I'm certainly living proof of that. Same. The general sense of direction. And timing. It's so funny there. I always think about Jeffrey Katzenberg starting Quibi.

5:08And then there's, because you want to watch stuff when you're on the go, because you're so busy. And then the pandemic hits. Nobody's on the go anywhere. And so there's goodbye to billions of dollars. And now here we are, you know, five years, four, whatever, six years later, whatever it is. And everybody's chasing exactly that same business model. Yeah. My dad attempted to bring baking soda to South Africa. And you talk about timing and sort of what a good business pitch sounds like. So he shows up with this product and he says, this is the business pitch. Okay, I got a product for you that you can deodorize your fridge with, you can brush your teeth with, you can clean the toilet with, and you can cook with.

5:54And everybody went, are you absolutely insane that I'm going to brush my teeth with the thing that I can clean the countertops with? And it was a complete and abject failure because it's too good a product. There's too many uses. And so the timing was wrong. The pitch was wrong. Everything was wrong. but it's also a great lesson which is don't sell everything sell one thing that they want tell them that's the best deodorizer and let them discover the other things but in terms of but it was also a timing thing that's a great one don't don't people oversell yeah look at all the things it can do it can help you in your life it can help you in your career it can help you in you know just pick one thing now how do you it's so funny because another friend like you I love quotes you love quotes I'm looking at my all my biography stuff I knew it's full of great quotes thank you I like quotes Some of them rhyme.

6:42Yeah, and some of them rhyme. But I have a friend who always said, don't just do what you can do. Do what only you can do. Yeah. Which is, it was in the same family of... Yeah, and don't... I think the challenge that we have is, what is that? I think everybody has that challenge of what is the thing that only I can do? Is that a true statement? That's a good thought. I don't know if it's true. like you and I don't do something that is... I know how it applies to me. But you and I don't do something that's unique to us. Okay, let me put you this way. So there are a lot of great actors. Yeah. A lot of good actors, a lot of average actors, whatever they are.

7:24Yeah. Whatever category I fall in, there's a lot of them, right? Yeah. But there are very few that can do, that look like a traditional movie leading man or TV leader who can be funny. so that's really when I score I'm doing that because that less people can do that that can do the other the other stuff I think I think that's true ish because I could say something similar but at the end of the day there are other people who can do similar things to me you know some would say slightly better some would say slightly worse but I think the other component is the thing that brings you joy right yeah because there are many of us that can do things that we don't want to do but you have facility you have capacity and skill for there are things that I can do that I can even do really well that I don't want to do I don't want to do or I don't want to do anymore and and you one of the things that I admire about you and your career is you've, you, you love it as much now, I think, as you did back then.

8:35You love working. Yes. You love working. I am, I am still fulfilled. I'm fulfilled in maybe different ways in different, different times in my life, but, but I'm always, I have the fire. But you would do, would you do drama? Oh yeah. So then how can you say the unique thing that you can do is be good looking and do comedy? I didn't transmit a nuance in the thesis, which is to not, this isn't about what drives you. It's about how you succeed. So in other words, this is about how you stand out. Yeah, yeah, yeah. Right? Because that would be like a standout thing. Yeah. How do you like, you know, get, be the guy in an area above others.

9:20But in terms of what powers you might be different. and what powers me is like if I've been on a show that's funny, like when I finished Parks and Rec, I wanted to do a drama because doing comedies, it's so funny. It's like you come home every day and you go, I just hung out with people and just had some laughs and it was great, but it's weird. You don't feel like you worked. You don't. And you go and do, like when I did, you know, whatever, Lone Star or something, and I won one, I'm like, oh, I fucking killed myself today. Right, right. So it's just a different thing. You come home exhausted.

9:56Yeah. I feel like you built something. Yeah. Yeah, I think this is the thing that I think is becoming more and more difficult for young people, especially like what a career is. And, you know, I think guidance counselors and parents ask us the wrong question, which is what do you want to do or what do you want to be? I think that's the wrong question, which is, you know, and it's not even what are you good at. but it's in what circumstances do you find yourself fulfilled, joyous, excited, in flow? And don't tell me a subject. Don't tell me a skill set. You know, talk about how one of your favorite things to do, like you can tell me a specific story of a time where you found yourself just in love with what you were doing.

10:40And people like, you know, I was working at this summer camp and I just remember helping out the kids and the joy that I have the kids who didn't know how to play baseball or ride a horse and I got to teach them. By the end, they were all experts. So it's nothing to do with baseball or riding a horse. There's a joy in teaching somebody a skill and then seeing them have it. And that's the thing you should find. Okay, where can I find that in a career? Now, do we have the guts to back our play when you're faced with your own actual kid and they're going, you know, you know what I found? I had such joy when I was working a surf camp in Uluwatu.

11:23And you're like, I think you should still practice medicine. Do you know what I mean? I know what you're getting. But it's not the surf camp. I don't think you should drop out of Princeton. It's not the surf camp per se. It's the natural patterns that exist when you are in flow or when you are in love with the work that you do. Like if I went through your whole career and I looked at all the directors, all the writers, all the casts, there are some sets that you just, and whether it was hard work or whether it was, you know, just a day of fun, there are projects that you loved being on. Yes. And there are projects that you liked being on and there are projects that were just jobs.

12:05Sure. Right? Yeah. And so the question I'm asking, the question is, which is the projects that you loved being on, what did they all have in common? It wasn't that they were all comedies. That's not the case. There was something, we can actually go down this path. We can go down this path. Let's go down it. Okay, so tell me a project, a specific project that you worked on that you absolutely loved being a part of. That if all your projects were like this one, you'd be the happiest person alive.

12:45Okay, what about this? What if you... So you have to exclude... It's just the work. It's not the people in the office. Tell me a specific project that you worked on. You can answer the question however you like. A specific project that you worked on that if every project you worked on was like this one, literally you'd be the happiest person alive. I want to say the West Wing, but there were parts of that that would have given me black lung. Okay, so what was it about the high parts of the West Wing that of all the amazing things you've done in this illustrious career, that element of the West Wing stands out more than anything else, that if everything else you did was like those, those days, those weeks, like you've won the lottery.

13:32I think... Tell me a specific story. Tell me one of them. Tell me a specific story of one of the good days so I can understand specifically what was the joy. The day that I got the job. I had to audition, which I thought was, you know, I don't have any ego about that. But you were already a famous actor by then. Yeah. Oh, yeah. And I hadn't auditioned in a decade more. Yeah. But I had no ego because my thinking was, it's a way to, I'm so competitive that I'm like, fuck yeah, I'll audition with anybody. I don't give a shit. And they hadn't been able to cast it. And I played that part and knew, or at least felt, or believed, believed.

14:18I believed that I was the only person who could play it. Like really, truly felt like I had such a lock on this mix of things that went into playing the character. And in the room, people were laughing and going crazy. And then when I got done, Aaron Sorkin turned to everybody and said, I told you this scene was funny. And I was like, oh, wow. So nobody had been funny in this? What? And it was a confirmation of what I had thought, which was whatever it is about me, I had something unique to offer a part that, in theory, a lot of different people could like. So I asked you to tell me a specific project that stands out amongst all others in your career that if all of them were like this one, you'd be the happiest person alive.

15:08you said there were parts of West Wing that fit that. I said, tell me a specific story that capture for me so I can understand what the joy was when you told me about an audition. You didn't even tell me about it. So what was it about auditioning for West Wing that stands out as such a joyous experience compared to everything else that you've done in a career? Is it the stakes? I don't know. You tell me. My initial thing is... Because you told me this project stood out, but you told me about, then when I asked you to give me an example, you said the audition, which wasn't the project. No, it's true.

15:46I mean, maybe it's the stakes. It's like, I love being in live theater. Because there's no, it's all, no one's editing you. So you like stakes. I think it's stakes. And you said you're competitive. So an audition is the same as live theater. Like it'll go well or it won't go well and you don't get a second try. That's right. Like when I've done my one-man show, it's the same buzz. So basically, okay, so now we're getting into something here, right? So now the one-man show gives you the same buzz. So you like stakes, you like odds, you like risk. Saturday Night Live. You like risk. Is another one.

16:31Yeah, you like risk. You like that you are forced to hold yourself to the highest standard in the moment, because you don't get a gimme. You don't get a mulligan. And when you look at your career of the times you had the most joy, it's when there were stakes. Yeah, because Saturday Night Live would be up there too. Okay, tell me an early specific happy childhood memory. Something that I can relive with you. Not like we went to my grandparents every weekend. Something specific that I can relive with you. Are you presupposing I had a happy childhood? Okay, tell me any memory from your childhood then.

17:01Tell me any memory. Tell me any specific memory from your childhood. It doesn't even matter if it's happy. Okay. This is a happy childhood memory. It's my grandma giving me coffee. Of course, it was milk. Right. With a drop of Sanka. Remember Sanka? I do. With a drop of Sanka. And then she would read to me Peter Rabbit. so of all the good or bad things that happened to you in your childhood what was it about this one memory that stands out amongst all the others well clearly it was the caffeine clearly it was the caffeine right and you've been buzzed ever since from Sanka Sanka Sanka very much I would say it the memory of it feels like comforting yeah and feels

18:01I don't know. I don't know. I don't know why I remember that. What did she, did she say anything to you when she gave you, like, why did you want coffee? She had it. So you wanted to be like her. And so she said, okay. Fitting in, being like, it was our thing. Right. It's our thing. And then of course, Peter Rabbit's fucking throwdown book. I mean, it's pretty good. Come on. Mr. McGregor's Garden. I mean, I like Patrick Potter. And I would play Peter Rabbit, by the way, while she did it. So it started early. So I would hop around. How old are you in this scene? 18? Yeah, about 21. Came home from St.

18:35Elmo's Fire. Wanted to go see grandma. Put some sandcane in your milk. Hey, sandca. So, I mean, there's stakes, right? I mean, I'm trying to find the connection there. I'm not sure there is one yet. But I do like this idea. I'm fascinated by the fact that I wanted to, that I asked you a question about projects that stood out to you. And I did a process. And you told me an audition. And you told me an audition. And then as we dig a little deeper, you know, and you think about all of the real highlights, the highs of your career, it's the live, it's the stakes, it's the risk. I find that interesting.

19:14So the question is, is how do you create risk? How do you create stakes when there are just inherently less stakes? It's also, it's pushing into something new is also part of it, which I know that is my thing. Yeah. And like trying to figure out where my place is in stuff. Right. Which we almost started talking about what you tell kids to do today with the world changing so quickly. And I can feel the world, I mean, this is no stop the presses moment, but the world is changing so quickly right now. that I'm all about trying to figure out where to be. And I think it happily is because I feel like I'm a nimble person at like stakes.

20:08I think I'm actually going to position pretty well for what's coming. And I've done that in my career. It's like, I did TV when people didn't do TV. I've pivoted into comedy. I love to pivot. I'm happy to pivot. Is it because of boredom? Mostly. Mostly it's boredom. I get bored so easy. I hate it. It's dealing with boredom. Like when I got sober, right, I realized the number one thing that I had to learn was dealing with boredom. Like boredom drove me to anything unhealthy I've ever done has come from dealing with boredom, which I find intolerable. So it goes back to stakes. You need stakes. You need risk.

21:04Oh, shit, I didn't even, it's the most obvious connection. You need risk. You need stakes. And so the reason you do things in a career that most people will either be advised, don't do it because you're a movie actor. You don't want to do television back when that was a thing. Or, you know, you're a drama actor. Don't do comedy or vice versa. Or, you know, you should go down the list. And in your case, you've taken these risks because it's the only way you stay, it's the only way you enjoy your career is to inject the potential for loss, the potential for humiliation, the potential for this going horribly wrong, like live theater, like Saturday Night Live, like an audition.

21:48Well, and it's funny because I just did this little independent movie that's coming out and I had such a good time and I realized it's because I'm playing a character I'm not like the it's not my movie right I'm not carrying it right and I can just swing away and have fun like when I did it behind the candelabra yeah with Soderbergh that would be that would be one because I think I don't know if it's wearing the makeup frees you up you're literally behind a mask but like when I get to do character stuff you know instead of having to be listen I love doing leading man stuff too but it's a really different gear and once you've I mean, the first time is the most thrilling, and then you get good at it, and then you get bored.

22:35Yeah. Some people like the routine because they like being the expert. You like the risk. That's why I started doing the podcast. So I wanted to learn. So now let's go back to the beginning of this conversation. This conversation started with what should we tell our kids, right? Yeah. And so the discovery isn't, you know, what do you want to do with your life or who do you want to be? but what we've learned about you is that you are happiest when there's the potential for downside. You are the happiest when you are responsible for you and if it doesn't go well, so what things can you do? And so one of the things that we would say to you is, well, find something that is constantly changing or you have the ability to pivot.

23:13Find something that's you're not going to get stuck in routine or have a career where you have some agency so you can you know, mix things up and take risks that others wouldn't. Now, where can we do that? Show business being a pretty good one in the way you've managed your show business career is very different than most. My point being, this would be like advice for somebody young. This is where this started. Yeah. Because your whole thing is like, don't drop out of med school and, you know, become a doctor. But if you, if that was... Now I would say don't go to med school. Not, or, or... I would say don't do it.

23:41Or if it's your personality. Yes. If it's your personality, maybe work in an ER or some sort of a higher stakes medicine rather than being a dermatologist. Right. Yes. Right? You would find dermatology just, it would be mind-numbing for you. I don't know how people do that. But if you worked in an ER or some sort of high stakes medicine, you'd probably enjoy it. You never know what's coming in the door. You'd probably enjoy it. Yes. See? Okay, now add to it. That's how that works. Now add to it, all of those things are going to be done by robots. So now, what do you do? Somebody, one of the great AI minds recently was saying, within five years, the notion of, so what do you do?

24:29No one will say that. They'll say, so what are you into? I think people who predict the future are funny.

24:41I remember you and I are both, you know, of an age where when the internet was showing up and online shopping was showing up, all of the same people who are telling us what the future is going to be like, they were all telling us that it's the death of bricks and mortar. Like stores are going to go away. Didn't happen. Now, their business model struggles for different reasons because the cost structures are more complicated than online shopping. But they're still there because we, hunter-gatherers, still like going shopping. Like, so they get some of the predictions wrong. Or, you know, technologists now love to tell us, you know, 20 years ago, 30 years ago, 80 % of the jobs today didn't exist.

25:16Which means we can safely predict that in 20 to 30 years now, there's going to be 80 % new jobs that we cannot predict. Don't you remember? It was just a couple of years ago. They were telling everybody, your kids, they need to be prompters. Because people, well, that went away quickly when the machine just got smarter. And you could ask bad questions and get a good answer. Remember we should teach coding instead of cursive? Right. Remember that whole thing? Yeah. I mean, so, you know, I think the only, and we never know exactly. Let me be devil's advocate, though. Go for, yes. There's always, it's like getting, it's like when you get a script and get a, what do you think is a bad note from the studio?

25:51Really bad. There's always at least a kernel or more of something legitimate in that note. Like you can dismiss it. Oh, they're from the studio. What do they know? But there's always something there. And the death of bricks and mortar, listen, my wife Cheryl Lowe is a jeweler. Brilliant wife. And she's great. And her, when she started— Both of us forgot to wear our Cheryl Lowe originals. I do have this. I have my bracelet sitting by my bed and I forgot to put it on. But when she started her business, bricks and mortar, you had to be in bricks and mortar. And now it's like, you know, there's a big—it's gone away.

26:28Yeah, but we're not saying that everybody who wants to sell something has to have bricks and mortar. What we're saying is that the internet did not eliminate bricks and mortar. Yes. All the predictions that bricks and mortar would go away didn't happen. Right. And so, and I think it's because there's a hubris. The human beings have an arrogance, especially when they have a financial interest in whatever it is that they're peddling, right? Yes. To predict that that thing that they're peddling is going to be the thing. Right, right. Duh.

27:00and I just and I do think that the AI thing is also quite funny to me because if you go back to like the 70s and 80s 70s, 80s robotics were showing up in factories like en masse and you know blue collar workers were saying hey you're going to put us out of work and the ruling classes and CEO classes said it's the future man technology man you got to reskill man right and they had no empathy for the loss of jobs. Well, the pendulum doth swing. Now, the plumber doesn't care about AI. I know. The baggage handler doesn't care about AI. You know, your construction guy cares about AI zero. Yep. The only people who care about AI are knowledge workers.

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27:42Behind the desk people. It's the future, man. It's the future. Yeah, it's amazing. Like, re-skill. And it's like, oh, you know, the pendulum does swing and now what are you going to do? So I think that the, I think hard skills, We talked about this a little bit, which is hard skills, like learning how to do a thing, use your hands, use your brain, I think is a thing. But also I think human skills. That's the thing I say. I think we need to double down on human skills, quite frankly. I was talking to someone who, about their summer internships and who they hired. And it was sort of Silicon Valley-esque.

28:15And he was like, we didn't hire any of the brainy nerds. Enough of them. We hired only people who lit up a room. Oh, I love that.

28:39I met the guy who ran the human space part of NASA, like basically ran the astronaut program. And so I asked him, what's the number one quality you look for when you let somebody into the astronaut corps. And he says, they have to be nice. Right? No, of course, they have to be smart and all the rest of it. But number one was nice because they're going to be in a space station with a small group of people in a confined space for six months, seven months, eight months. And if you're not nice, things will break and things will go horribly, horribly wrong. You have to be a nice person. And if you've ever met astronauts, they're all really nice.

29:18They're really nice. They're also unflappable and they don't get, you know, they don't get shaken under pressure. But at the end of the day, they're just nice because they have to be. And I thought that was really interesting. That is the human element, not the intelligence, not the engineering skill. The human element becomes... Was number one. EQ, as they say, right? EQ is number one. Number one. Number one. And of course, the other things are important, but not more important than the EQ. So if you're the best engineer and you're not a nice person, you don't get picked to go into the space station.

29:51Okay, so where do you see higher learning going when the knowledge of the ages is right here? And so it's what? It's about rote memorization? That's it? It's a good question. I think we also misunderstand the full purpose for higher education, right? It's a halfway house to independence for some kids, right? I would say all of them. For a lot of kids. you know well some kids you know they get a they they have to they're forced to grow up fast unfortunately but i think for most of us you know what i learned at college i don't think except for me studying a bit of anthropology which has benefited me and it's basically my career now the thing that i learned in college was how to be independent how to and i'm talking basic stuff like how to do my own laundry yeah no 100 uh like i had to keep my own room clean you know like i I didn't have my mom yelling at me to clean it.

30:47Like I had to do it. I had to motivate to do it. I had to be responsible for my own schedule. I made my own schedule. I chose my own classes and I had to show up. I had to, nobody was nagging me or bugging me. And so it's a great entry level way. It's a great halfway house. And you learn conflict resolution and you learn to deal with your own stuff and you learn to ask difficult questions. And it's the first time ever you can like fight with a professor. You can't fight with your high school teacher. You're always wrong because they know, just do the work. But now you're dealing in ideas and you can have an argument, a debate with somebody with a PhD at the end of their name, and you can make a legitimate argument as to why you think that they're wrong.

31:28And it's scholarly. And I think that was a great way to enter adulthood because I learned some very important adult skills. And I think when we think about college and the whole anti-college movement, of which It's quite large. You know, they also forget that Zuckerberg found, you know, started Facebook at college and then he quit. He didn't quit and then start Facebook, for example. But the whole anti-college movement, they're only thinking about it in terms of academics. They're only thinking about it in terms of learning. And they're completely neglecting all the other things that we're supposed to learn in college instead of being thrown into the deep end, which is a career.

32:06Okay, but you don't need to go into student debt for the rest of your life to learn those things. And the Ivy League doesn't mean jack shit. I agree with that. And that... The Ivy League is also different because it's more of a network than anything else. They all help each other out. It's a club, of which I'm not a part of. But... I agree with you, but that's not the problem with higher education. That's the problem with how we fund higher education. And if most of these universities were run like efficient businesses, they would do better. They're run badly. There's no reason that education should have to cost this much.

32:46I don't know what they're doing with that money. And their endowments are through the roof in some of these schools, especially the Ivy League. Yeah. You know, which is, it seems like they're just investment funds and they seem, that seems to be the priority more than the education. So that's a question of how they run the universities, not a question of whether a university education has value. Those aren't the same thing. But I agree. But interconnected. But interconnected, for sure. And there's now a movement where kids are going to community college first and then transferring after two years just to save money.

33:17I think that's fascinating, too. And so I think there's a huge opportunity for community colleges to up their game and offer the human skills that a kid would come with their plan is, I'm going to go to community college for two years and transfer to the school that gets me the network. But then once they're there, discover that they're learning so much that they end up staying. they end up staying. That's a really, I think it's an opportunity for community colleges because people are choosing them first even if they're overqualified academically. And so, it's also about how you, it's the same thing you were talking about with bricks and mortar.

33:47It doesn't, it didn't, it doesn't go away but there are relationships to them kind of change. Yeah, yeah. You know, you just go, well, I'll go to Wright State University and shout out to Wright State. That's right. The only one I could think of. It's in Dayton before I grew up. You didn't go to college, right? No. You just went straight into the career. Right, because I had the opportunity to. Was the opportunity an accident? Or was it like... No, no, I was auditioning. You were auditioning like crazy. I wanted to be an actor since I was eight years old. Okay. And I did everything I could to be a pro.

34:26And it wasn't even my first role, but it was my first movie. So The Outsiders with Coppola. Oh, right. I was 17. I forgot that you were in that. I was 17. That's a good film. It's stood the test so far. Yeah. Oh, I should rewatch that. It's been a long time. Yeah. And it's great because every, it's now taught, the book is taught in every seventh grade curriculum pretty much across the country. So people have to, they read the book and then watch the movie. So every year, there's a new group of seventh graders. They're like, oh, who's that skinny kid with the towel over him? That'd be me. It's cool.

35:03And the nice smile. It introduces you to a new audience. That's cool. Which is really super cool. That's super cool. So you sound very, my mom was an English teacher and I'm getting a vocabulary word that my mom would have said to me. Sanguine? Yeah. Right? Sanguine, yeah. Sanguine? Is that how you say it? Yeah, you're very sanguine, aren't you? About AI. I'm balanced about it. I'm excited. Super balanced. Yeah, I'm excited for the stuff that I find exciting. I'm nervous for the stuff that I think we should be concerned about. I'm open to the things that there are things that I cannot predict that will make my life better.

35:43And there I'm open to the fact that there are things that I cannot predict that will make our lives worse. Kind of like the internet. Like some of it was amazing. Some of it's awful. Some of it we predicted and some of it we didn't. And I think that's the case of all technologies. And, you know, we don't fully know how our work will be, how AI will fully get used. The population will figure it out more than the eggheads. They will say, you can use it for this. And people are like, great. And they'll find 50 other uses. So I find that interesting. The unpredictable. So I'm balanced. I think we should be concerned where concern is necessary.

36:23And we should be excited where we're excited. I think to be all or nothing about it, to be fully against or fully for it. What about just conceptually the notion that as it learns, it eventually becomes its own sentient thing. Yeah. I mean, yeah. I mean, I mean... Which now is... I mean, to hear everybody talk, that is literally just a mathematical matter of time fact. The interruption in that, in all of that, and I consider this a danger, is all of the companies who are making it are for-profit companies, right? Open AI didn't start that way, but they've gone that way. And all of the companies that are making online friends, you know, AI friends and AI companions and AI, all of this, they're all for-profit.

37:14And we saw what happened with social media. We saw what happened with Facebook. We saw what happened to all of these organizations where they invented things like the infinite scroll. They invented ways to make us stay on for longer, not because we want to, but because it's good for their business model and it's good for their ad model. And so that's exactly the same that's going to happen. They're going to pioneer ways to make us stay on longer because it's in their interest, not ours. And we're already starting to see some of the unpredictable effects where these affirmation machines, because that's what they are, they're affirmation machines because who wants to stay on something that insults you and tells you you're wrong, right?

37:51And I just heard of a true story. Friend of a friend, I just learned this the other day, got divorced because the AI said she should. Now, I'm sure there were problems and she went down a rabbit hole of he did this and he did that and how can he put up with... But it was her, the machine affirmed her side of the story like a bad best friend or a good best friend, depending on your point of view, to the point where she followed the AI's advice and divorced the guy. And there's nothing he could say. He's like, but, but, but I will, you know, nope, the machine told me that I am right and this marriage is over.

38:27And we already know how it's driving people, young people, again, it's in them, but it's encouraging them to suicide, you know? And so I think that anytime there's a financial model involved, we should be cynical. And I mean that for everything. I mean that for people who sell, you know, supplements. Like, if somebody has a vested interest in whatever their pitch is, it doesn't mean they're wrong. It doesn't mean that it's bad. It just means be aware that there's a vested interest, that there's a conflict of interest in whatever their recommendation is. That's a really salient point that I think we all know, but we forget.

39:08We forget it all the time. Yeah. Yeah, because, because, and because these things are, you know, it's like dealing with AI and dealing with social media, it's like peddling in, in, in, in meth, you know, it's, it's like, or, or maybe something that has benefits. Maybe it's like, uh, meth that's socially acceptable. Cocaine. Socially acceptable meth. Whatever it is. It's, it's, it's, it's, yeah, it's something that has benefits. Like you can stay up all night studying. Exactly. You know, it's like. Thank you. There you go. I've been waiting for somebody to say, tell me the benefits I know are there.

39:45Exactly. So the point is, they're all peddling in drugs that have benefits, but they also have addictive qualities. And I think they... Anyway. It's a thing. It's a thing. Because my wife, Cheryl, who you know and love like I do, is... Not like you do, but... She's super in my grill about my time on TikTok. Are you on TikTok? Yeah. And I kind of love it. It's incredible. That's why I had to turn it off. Okay. All right. As usual, you're out on the horizon. Oh, no, no. I was really aware. Report back to me in the cave. What have you seen? Oh, no, no. TikTok is incredible. That algorithm is absolutely astonishing.

40:29It knows things that I don't even know that I want. And then I realize it's right. Oh, no, no, no, no. I did the TikTok thing because I like to try everything that's in the zeitgeist. And I was like, you know what? I'm in bed a little early. You know what? I'm going to make myself tired. I'm going to watch TikTok for 15 minutes and then turn out the lights. Two and a half hours later, I'm turning it off because I'm falling asleep. I know. It is astonishing. But it scared me so much because I disappeared for hours on that thing. It's astonishing. She's right. And then when you add to it, what do I hate most about life?

41:09boredom. So what is the instant boredom killer? TikTok. Addiction. An addiction. I mean, you said it yourself. You said it yourself. You said every bad thing you've ever done in your life, you did to escape boredom. So you've replaced alcohol with TikTok. Oh my God. Is this the wrong podcast for that? At least we're on home turf. Oh my God. You can edit it out. What have you... You get to edit this one. No, this is exactly what we want. God damn. Well, you know what it is? It's also that thing of... And this is why you're you, is... I think when people are vaguely aware of something they need to do, they just need the right person at the right time to tell them.

41:59And you, sir, may have been that person. All you have to do is delete the app. You won't miss it. The minute I deleted it, I never craved it. Really? Yeah. Because it's there. So even like I have to be on Instagram for work, but I found myself on Instagram too much. So what I did was I hid it. You know, you can hide things off your home screen. So I hid Instagram so it doesn't show up anywhere. And I made it that it doesn't show up in my search. It doesn't suggest it in the search. Also, you get the setting. The only way I can get to Instagram is if I type a search for Instagram and make the app pop up.

42:31And because I don't do it. And so what I have found is I actually don't check it that often because I don't see it and just click on it. But like me, I don't need to do it. Yeah, I kind of do. Okay, so there's a component of work. I have to be on it. Yeah, so you just farm it out. You just don't participate in the incoming. It's only the outgoing. On Instagram or TikTok? No, no, no. I go on Instagram. I can go down on Instagram. And you never had any TikTok presence? yourself. No, no, I'm on TikTok. You are? Okay, so how do you do that? It doesn't mean I use the app. I make stuff for TikTok, but I don't doom scroll on TikTok.

43:16I don't use TikTok for my own enjoyment. I'm not entertained by TikTok. But by the way, and this is not a slight on their product. Their product is astonishing and brilliant. And the people who make stuff for TikTok, are talented. We saw that during COVID. Like, my God, people are funny. But by the way, and talented and smart. Those people are way more entertaining than anything coming out of Hollywood. Way more entertaining. Absolutely. I'll watch TikTok and laugh way more than watching a comedy. There's a technology, I think it's called Block or Brick. It's a little black thing, like a big square thing.

43:52They gave, they sent me one and we used it with my niece and nephew. It's actually brilliant. I think it's called Block or Brick. and basically you tap your phone on it and it disables all the apps you tell it to disable until you tap it again. So, exactly. So, not to treat you like a child, but... No, no, treat me like a child. Please. But your wife can hide the brick. How many brownie points do you think I get? If I know I'm going to do it. Right. I know I'm going to hide my TikTok app. if I let her do it. No, no. If you use this brick thing, you tap your phone on it and it disables TikTok. It's on your phone, but it's disabled.

44:34You cannot access it. There's no setting that you can go to to unlock it. It is locked until you tap the brick again. Right? But the thing is, you don't know where the brick is because Cheryl put it in a safe and didn't tell you the password. I love this. So you can have it, but it's regulated. And if you can't self-regulate, I think the bigger challenge or the bigger opportunity is to learn to enjoy boredom. Okay. Like, do you meditate? Yes. And by the way, I'm perfectly good at my own company. Like sitting out and like looking at the stars, the fire pit. By the way, this is the pot calling the kettle black.

45:11I'm not so great with boredom either. And I'm, I'm plenty. Do you meditate? I meditate. I meditate-ish. Yeah. I'm, I go through phases. Same. But I, you know, I also, don't like being bored and like to fill space. And I've had to learn to embrace boredom to some degree. I'm not good at it. Well, how about, here's an early memory. I remember vividly, and you know, memories are not the best mirrors of what actually happened. But my memory is that my mom would leave me in the car for like an hour while she would shop. and there's nothing to do. Like we were coming back from the pool or wherever it was in the summer and she's like, I'm just gonna stop and get some stuff.

46:03Siblings? Just you? Just me. Okay. No radio. Yeah. I didn't bring a book. Right. I'm just sitting in that car. Right. And I have this memory of it and it's probably why I don't like boredom. But like you're forced to deal with it. Like that never, or how about just like, not even that kind of. Was there anxiety associated with it? Or did you just like, all right, see you in a minute. No, no anxiety. Okay. Do you have an active imagination? Yes. And that's probably why I got it. Just talk about like the trips you'd take. We're driving to Mount Rushmore this summer. Like I had a book and I read the book.

46:48And then if the book was sent on, that's it. There's nothing else to do. Count license plates. Yeah. no one's doing it. So you think I have a problem with boredom. What about the kids today? Why aren't the kids today? I've seen them. I've seen them at Chuck E. Cheese. There's data. And they've got the dancing cheese and then they've got their screens. There's data that shows that kids who have more toys have worse imaginations and kids who have fewer toys have better imaginations. Of course. Right? And so, you know, the irony is, is the more we give kids, the more we're screwing them up. Where, you know, So, you know, we've both had the opportunity to challenge, we've both had the opportunity to travel around the world and see, you know, go to developing nations.

47:29And you see kids that have nothing. They've got a stick and a tire. And they're smiling and they're happy and they're having a great time because they have their imaginations. Like, and our kids with, you know, closets filled with toys, toys falling out of the closets, you know, get bored and move to the next and get bored and move to the next. And then they're all, and we're all like that. If you think about how we are out here, There's nothing to watch on TV. We literally have unlimited access to pretty much everything that's ever been produced ever. And we're like, there's nothing to watch.

47:56Right? Like you turn on the TV and you flip through some previews and you flip through the things that you started. You don't feel like finishing. You have no memory for anything you want to see in that moment. And you literally just, I go through, I look at Hulu, I look at Disney, I look at Netflix, I look at HBO, I look at Apple and I turn it off, I go, freaking nothing. That's all I do. I think it's a paradox of choice, which is if we had less, I mean, don't you remember when we had three networks? Or I mean, I'm too old, young for that. But I remember just when cable was like we had 13 channels, you know.

48:33And I remember, do you remember the buttons with the, you know. Yes, the long thing. The long thing. And I remember I had my fingers on five channels that I could go like this. Like you're playing piano. Like playing the piano. And I could scroll between the channels. but we found stuff to watch. Yeah. And it wasn't whenever we wanted to watch it. It was when it was on now. I remember when ESPN showed nothing but bowling and you were kind of like, I'm kind of down with bowling. I didn't know I liked to watch that. Who knew that poker was so fun to watch? I'm telling you that... Poker is so fun to watch.

49:03Do you play poker? I'm not a... I'd like to do a deep dive. I'm not a card game guy. I'm just not... Not even Rummy? Romeo? Rummy Cube? Rummy Cube. Rami Cubus, come on. Sure. You know what it's like for me is like, there's like, and I love, you know, I love, I'm like super active and competitive. There's something about those, like I can't, I try to every few years, I'm like, you know what? I'm going to play, I'm going to play Jyn Rami. I'm going to, we're all going to play cards today. And I'm like, let's play Texas Hold 'em. And then within three hands, I'm like, I'm done. Bored. I'm done with that.

49:41But I'm also the guy who can walk through a casino every day of my life and never, ever have an inkling to play any of that. Yeah, I'm the same. Because they're not real stakes. They're fake stakes. Say more about that. That's just what I'm thinking. Well, you can lose money, but you can't lose face. Ooh. Ooh. Because the stakes you like... I want to play with my reputation. Yeah. Your stakes are, like, real. Like, losing money... I mean, they're stakes, but... Not if you just play$100. You're not gambling your kid's college education away. Right. You're not gambling the mortgage money. That doesn't sound fun to me.

50:25But that's just losing. That's not stakes. Right. You're talking about like, I'm going to do something that can completely screw up my whole career. Okay, game on. I'm an established actor. I'm world famous. I haven't auditioned in 10 years. And Aaron Sorkin wants me to audition. Okay. What if I don't get the part? That's kind of humiliating. Me, I won't get the part. Could happen. Game on. A lot of people that wanted that part said no to the audition for fear of not getting it because the humiliation of not getting it, the fear of the humiliation of not getting it was worse than not getting it.

51:00And how it presents to them is, I shouldn't have to do that. I shouldn't have to do that. But it's really fear. It's not, the arrogance is actually fear. That's so interesting. Right? Yeah, it makes sense though, when you think about it. So you like to be on the edge of the diving board. literally I was the little kid that would climb up to the highest diving board literally would I mean I literally would do it I fully understand the Rob Lowe do you understand the fact that I just said that and you actually were the kid that climbed up to the top of the diving board remember the gnarly when we used to have those ones yes it wasn't even a board it was just a platform there were like the two that were like low oh I remember and then there's the one in the middle that's way up you really should change your name to Rob High Rob High isn't it the irony Maybe that was it.

51:44Maybe it is. You've been railing against my own last name. I'll show you. Exactly. I'll go high. Exactly. Rob high. Yeah. That all makes sense. We've solved it. We've solved it. Is there anything we've forgotten that we should talk about? It's up to you. We save it for you. We're going to your issue. Yeah. We're doing a twofer. This is a twofer. So if you... That's why Rob's borrowing our set. So if you've liked this, there's more. Just wait. Just wait till he gets his... He kind of had his claws on me during this. What the hell's in store for me over on your podcast now? Well, you can... Yeah, you can take over.

52:29Maybe I'll really just rip you. I'm getting thumbs up from the crew here. Oh, they want that? Yeah. They're super excited. Okay, so come over to, okay, what are we calling it? A bit of optimism. What's yours called? Literally. I like how we showed up in each other's podcast and actually don't know what the other person's podcast is called. It's Rob Lowe's podcast. Isn't that what it is? It's Rob Lowe's podcast. I mean, let's get real. Let's be honest. I can call it whatever I want. It's Rob Lowe's podcast. I mean, is it literally or is it literally? Well, that's just the thing, isn't it? It's Rob Lowe's podcast.

53:04So you pronounce it the way Rob Lowe. Like boredom. What if, or is it boredom? Boredom? No, you pronounce boredom very... There's a heavy D in there. Boredom. Boredom. Boredom. It's like the Netflix logo. Yeah, you say boredom. Maybe that's what the Netflix logo is saying. You say boredom. You say boredom. I think the Netflix logo is telling you there's a very good chance if you watch this thing, you're going to be boredom. Boredom. Yeah. I have a more sanguine way of saying boredom. Yours is much more sanguine. boredom boredom well this has not been boring I don't think there's been any boredom no no boredom they can turn on Netflix Ted Sarandas who's he's such a good friend and Ted we're just having fun with you we love the whatever that are you pitching a show boredom yeah always no I'll get I'll get like I heard he was Simon you guys were great yeah exactly exactly

54:12That was fun. There's more to come, right? This is a two-parter. So if you want to hear more, I'm now going to go onto Simon's podcast a bit of optimism. And I'm going to rip him up, I decided. I'm not going to let him pry me apart like a nut. It's not going to happen on my watch. So let's go over there. Thank you. I'll see you all next week. Right here on Literally.

55:07Thanks for listening. We'll see you next time on Literally.

From the publisher

Author and inspirational speaker Simon Sinek joins Rob Lowe to discuss pursuing risk, what they would tell young people about the future of higher education, whether product placement actually works, how to survive in a post-AI economy, and much more. Make sure to subscribe to the show on YouTube at YouTube.com/@LiterallyWithRobLowe! Got a question for Rob? Call our voicemail at 323-570-4551. Your question could get featured on the show!


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