In short
Podcast Summary: Look Who I Found - Walking with John Vincent, Founder of LEON
Episode Overview In this episode of *Look Who I Found*, host Tara Keeney walks with John Vincent, the founder of LEON, a healthy fast food chain that has transformed the way people perceive fast food. The conversation revolves around Vincent's journey in building a $50 million empire focused on healthy eating, sustainability, and brand loyalty in a notoriously challenging industry.
Key Themes and Discussions
Founding Philosophy
- Vision for LEON: Vincent aims to create "the Earth's favourite fast food," prioritizing not just health but also enjoyment and community.
- Motivation: While the *good reason* for starting LEON was to help people eat well, the *real reason* was to have fun and help others.
Challenges of the Fast Food Industry
- Industry Realities: Vincent discusses the harsh truths of the restaurant industry, including rising costs and slim profit margins.
- Misconceptions: Initially unaware of the industry's difficulties, he recalls a time when he felt drawn to more glamorous entrepreneurial ideas, only to realize that success is more about leadership than the industry itself.
Entrepreneurship and Fear
- Universal Potential: Vincent argues that everyone has the potential to be an entrepreneur if they can let go of their fears.
- Overcoming Fears: Emphasizes the importance of understanding and addressing personal fears, stating that fears often distort one's perception of reality.
- Self-Perception: He discusses the idea of self-identity, stating that one is not defined by their fears, and encourages listeners to challenge self-limiting beliefs.
The Role of Purpose
- Purpose vs. Profit: Vincent stresses that genuine motivation should stem from love and a sense of purpose rather than toxic fear-based motivations.
- Leadership in Business: He believes that a company needs a powerful, authentic purpose to thrive and avoid toxicity.
Entrepreneurship as Self-Discovery
- Therapeutic Nature of Entrepreneurship: Vincent equates entrepreneurship to therapy, suggesting it allows individuals to test themselves outside the constraints of corporate life.
- Life Lessons: He shares personal anecdotes about the struggles of entrepreneurship, including the pain of selling LEON and the highs and lows of business.
Success and Contentment
- Redefining Success: Vincent encourages a shift away from conventional definitions of success (like wealth) towards personal happiness and fulfillment.
- Living in the Moment: He advocates for enjoying the present rather than fixating on a destination.
Recurring Messages
- Everyone Can Be an Entrepreneur: The central message is that entrepreneurship is accessible to anyone willing to overcome their fears and clarify their purpose.
- Life’s Challenges are Universal: Vincent highlights the shared human experience of struggles and challenges, reminding listeners that they are not alone in their hardships.
- Emphasis on Love and Community: The importance of building businesses that not only thrive economically but also contribute positively to society.
Conclusion This episode features profound insights from John Vincent, encouraging budding entrepreneurs and established business leaders alike to reassess their motivations, embrace their true selves, and foster genuine connections in their professional lives. The conversation blends practical advice with philosophical reflections, making it a valuable listen for anyone interested in entrepreneurship or personal growth.
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Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOBuilding Earth’s Favorite Fast Food
0:45 to 2:14
John Vincent shares his vision for Leon Restaurants and its mission.
“There are entire workshops that are needed to answer that.”
Courage in the Restaurant Industry
2:14 to 3:52
John discusses the challenges of the restaurant industry and his initial misconceptions.
Fears and Entrepreneurship
3:52 to 7:58
John explores the role of fears in entrepreneurship and how to overcome them.
“The question is, have you given up your fears?”
The Power of Stories
7:58 to 11:14
Discussing how self-narratives influence success and perceptions.
“So that true self, that safe self that feels whole, connected and loving, that's the self that we were born with.”
Entrepreneurship as Therapy
11:14 to 14:03
John posits that entrepreneurship serves as a form of therapy and self-discovery.
“to motivate yourself and everybody else.”
The Shamanic Entrepreneur
14:03 to 14:55
Learn how entrepreneurship mirrors ancient survival instincts.
“Our bodies, our brains, our happiness is built on a shamanic and a hunter-gatherer tradition where if we don't catch the animal or find the berries, we die.”
Breaking Free from Control
14:56 to 16:14
Discover the importance of freedom in entrepreneurship and society.
“to become an entrepreneur We're not meant to be controlled as a society.”
The Impact of Lockdowns
16:15 to 17:17
Explore the effects of lockdowns on mental health and entrepreneurship.
“And all these fountains, all these seares.”
Overcoming Low Moments
17:18 to 18:16
Understand how to rebound from dark days in entrepreneurial journeys.
“Yeah, you're going to go, we're going to try and go somewhere tomorrow, going to a restaurant.”
Lessons from Adversity
18:17 to 20:04
Learn how perceived failures can lead to future successes.
“What you've got to remember is that life is shit.”
Show all 14 chapters
Health and Entrepreneurship
20:05 to 21:18
Discover the importance of maintaining health while pursuing business.
Defining Success Beyond Money
21:19 to 22:35
Redefine what success means in the context of personal fulfillment.
“And they did, that turned out not to be true.”
Spiritual Growth Over Financial Gain
22:36 to 24:19
Explore the idea that true success comes from spiritual fulfillment.
“I define success as being yourself, happy in the present moment, and giving up the fruits.”
Living in the Present
24:20 to 25:59
Learn the importance of being present and playful in life.
“The last one then, how do you know when enough is enough?”
Transcript
Automatic transcript. May contain errors.0:01unknown host:Today I'm walking with a new friend of mine, the founder of one of the most influential restaurant chains of our generation. I'm Tara Keeney and this is Look Who I Found. I walk with the world's most ambitious founders that have unscripted conversations and uncover the human side of the people building, the biggest companies in the world. This week I'm joined by John Vincent, the founder of Leon Restaurants and one of the people who completely changed about how we think about fast food. Let's go. High five, let's start, come on. Oh, is that like the clap? No, no, I just want you to get really pumped up.
0:32John Vincent:Oh, well, you're pumped up. Woo, pumped up, pumped up. Dopamine, serotonin, words like that.
0:37unknown host:John, tell us. Tell us. What are you building?
0:40John Vincent:Oh, my gosh. Come on. What am I building? Come on. What am I building? That's okay. Do you know what? There are entire workshops that are needed to answer that. Come on, just tell us. Am I building the Earth's favourite fast food? Am I building a business based on love? am i building a business that tries to restore harmony yes all of those yay yayzies as well as obviously my pa would say my old pa yayzies anyway so what are we building what where are we now what
1:09unknown host:we're walking so fast oh wait it's good to walk fast no no but i'm not fit enough okay okay tell
1:14John Vincent:us what are you building i'm building i'm trying to build the earth's favorite fast food called Leon.
1:22unknown host:Yes! What is the reason you started?
1:24John Vincent:The reason I started is, well, you know, JP Morgan said everyone has a good reason for doing something.
1:33unknown host:Yes.
1:33John Vincent:Then there's the real reason. That's what he said.
1:36unknown host:I love that. Yeah. Anyway, so I think the good reason was to help people eat well
1:42John Vincent:so that through naturally fast food.
1:45unknown host:Okay.
1:46John Vincent:The real reason was I wanted to have fun and help people and that's what I think life is about. Having fun and helping people.
1:55unknown host:Amazing. That's
1:55John Vincent:what I wanted to do. That's the real reason.
1:58unknown host:Okay you chose to go into one of the hardest industries in the world. Yes. What gave you the courage?
2:02John Vincent:Well I didn't know it was the hardest industry did I? I thought it was nice. I thought it was nice. Nice industry.
2:07unknown host:You didn't know that the restaurant industry was the hardest?
2:09John Vincent:We were quite romantic. We wanted to just have a nice life, do good fast food, enjoy ourselves. look we also didn't know that when we started yeah you probably could get a good 35 40 return on capital on a on a building on a restaurant now it's way lower because rents have gone up price you know cost of goods have gone up the government takes 36p yeah out of every pound that we get which is ridiculous so so that we didn't know it was so bloody horrible and difficult at the time um but look we did look i think all businesses it's really important that if you're starting a business yeah that you don't have a grass is greener attitude because i remember when we started yeah we were doing our business plan and someone had a pharmacy a natural pharmacy natural dispensary and above it uh they had an office they let us do our business plan there i remember looking some people were going to do these locks that open with your fingerprint or your eye right and they said that all normal locks in houses or wherever are going to be replaced by this biometric locks okay and i was like that makes sense oh my god i looked at their business plan they were going to do like four million profit within two years wow and i'm like oh my goodness what are we doing doing our crappy fast food business so they're still going to make no money and then of course no one's everyone still uses keys so their business didn't go anywhere yeah it's really important that you don't think oh my goodness i'm in a rubbish industry i think it's a question of how well you lead and how well you do in that industry yeah it's a much bigger a much bigger uh factor than the industry you're in whether you're any good or not is the biggest driver i don't think you have to choose an industry because it's good or bad there's always some money to be made in any industry if you're the best in that industry do you think anyone can be an entrepreneur can i just say this is pretty no this is so pretty this is so nice where are we can i think any do you know what that is a great look it's a great question i think
4:20unknown host:any okay tell them tell them tell them how you really feel right okay if you give up your fears
4:28John Vincent:and you focus on love and true self and you don't let your fears get in the way, then anybody can be an entrepreneur. The question is, have you given up your fears? That's the question. How do you do it? So not everyone has given up their fears.
4:45unknown host:How?
4:47John Vincent:You've got the first thing to do is understand what your fears are. So I would highly recommend, okay this gets psychological psychology and your own ability to self-destruct and to get in your own way yeah is what would stop you being an entrepreneur agreed and so it's all about the stories that you tell yourself so if you're going to take a penalty if you're in the women's world cup men's world cup doesn't matter if you're about to take a penalty the thing you've got to do is not imagine the ball going in you've got to remember a story remember a time that it did go in so what we now realize don't we is the stories that we tell ourselves that drive our success it's not the actual so much the circumstances we find ourselves in although circumstances we know have a huge impact because you know some people get easier starts than others right but and i'm not i'm not trying to decry that but what i'm saying is that if you're telling yourself a story that says i can't do it or people like me don't do that sort of thing yes then you're obviously sabotaging yourself from the beginning if you actually realize that most of the things that we believe about the world are not true most of them are imagined.
6:10John Vincent:There is the Toltec tradition talks about we're standing in front of a mirror. The mirror is a true reflection of reality but there is smoke in between us and the mirror and that smoke is the distortion of all the untrue stories that we tell ourselves about the world, about ourselves, about our friends. Most of our perceptions are not based on physics or reality. they're based on stories that we've told ourselves i can't sing i'm not good at that my mom doesn't like it or my dad doesn't like it when i do this um everything is the smoke so what you've got to realize is it's often the smoke that gets in the way of us doing what we think is right and the biggest thing that you've got to recognize is that your fears you will always have certain fears look at the enneagram go on to eclectic energies enneagram test two and do the enneagram and you'll work out what mask you are putting on which is how your true self is in is relating to the outside world persona personality comes from the latin and Greek mask your personality is not you your personality is a mask that you put on
7:38unknown host:to relate to the outside world bloody hell this is so deep I'm like so your true self
7:43John Vincent:your true self is your most loving self that self when you feel most contented most supported and when you do that to yourself you know Paul McKenna says that if you do this to yourself, it releases happy hormones because it's how you were hugged as a kid, right? So that true self, that safe self that feels whole, connected and loving, that's the self that we were born with. Most of the fears that we have developed and built in our lifetime, we did not inherit. Fundamentally, we have two most fundamental inherited fears. One is fear of heights. That's way if you put a baby on a table yeah the baby doesn't fall off the table because the baby has
8:30unknown host:an innate fear of heights right my niece can really fling herself okay okay good clarification the second is loud bangs that's the other thing that a baby inherits as a fear right yeah almost
8:43John Vincent:every fear fear of fire fear of public speaking uh fear of flying okay all of those other fears we've inherited because of stories we were told as a young kid. So what you've got to do to answer your question, can anyone be an entrepreneur? Anybody can, but not anybody can be an entrepreneur, but only if you, in the long run, let go of your fears or rather decide not to be controlled by your fears. So that is the biggest thing. So the reason that most people don't is that they don't let go of their fears.
9:21unknown host:Well it's easier said than done John, come on.
9:24John Vincent:Well I think the first thing you've got to do is to understand what those fears are and understand that they are not you. Most people think that they are their fears. Does that make sense? Yes, that makes total sense.
9:37unknown host:You are not your fears.
9:38John Vincent:You are not your fears.
9:39unknown host:You are not your fears. Let's let you... Shout it!
9:42John Vincent:You, okay. I'll shout it.
9:44unknown host:One, two, three. You, you are not your fears. Yes. You are not your fear.
9:51John Vincent:When you start a business, it's a bit like when you learn a martial art, like Wing Chun, the martial art that I do. Sometimes you start something for ego reasons.
9:59unknown host:Yes.
10:00John Vincent:But then you realize that ego and fear reasons are toxic motivators that can only take you so far. So a lot of people start out in the business because I want to have money. I want to have a car. I want to have better holidays. I want a bigger wealth. I don't want to be controlled by others, right? those are toxic motivations those are motivations based on your fears but what you want to do quite soon is to realize that if you use those fears as their fuel for your motivation long term you become toxic so what i'm saying is you can use it as an initial spark but quite quickly you've got to you've got to put those fears aside yeah because the fears if the fears if you act based on your fears your business in your life becomes toxic so what you've got to do is to realize that there's a bigger more powerful reason that you're doing what you're doing and the reason that it's good to have genuine purpose in your business if that purpose is based on love, wholeness, harmony, right?
11:08John Vincent:Then you find a much more powerful, a much more sustainable and a much more universal way to motivate yourself and everybody else. I actually love that. If you're leading an organisation and you're like, look, the real reason I'm doing this is because of my toxicity, then that's not a way to lead an organisation. You've got to have a genuinely powerful, motive which can align everyone in even very early on when you've got two employees three employees four five you've got to find something true something powerful something much more based on love otherwise your organization will end up being toxic as a kid i felt that i saw the world for what it was so even even age five i remember looking at my teacher and thinking oh i think i know what your what your fears are i think i know what's motivating you i remember i remember thinking that a lot of what gets taught in schools is doesn't understand uh or look after humanity our medical system is not based on humanity it's built on profit and a very narrow western scientific paradigm.
Read the full transcript
12:28John Vincent:So a lot of Western thinking is based on mistrust of nature and an ability to dominate nature rather than a desire to live more symbiotically in balance with nature based on harmony. So Leon was very much in the vein of someone like Anita Roddick who started the body shop who would go and find and work with indigenous tribes in africa or south america recognizing the fact that they've got a lot more things right than we have in what you might call the western world etc so my point is that entrepreneurialism right yeah finally all she wants to know is how do i make more money and a Ferrari. Why is he wagging on about all this shit?
13:17John Vincent:My point is this. Entrepreneurialism is therapy. Entrepreneurialism is therapy. It's how you test yourself unfettered, free, living with freedom and responsibility and testing your very ability to learn and compete in a world where you're not closeted by a corporate blanket. So it becomes the ultimate therapy. And that's what entrepreneurialism is because we're not meant to be controlled by others the whole time. We're not meant to be in this agrarian society and this Newtonian industrial society where we've become zombies. Our bodies, our brains, our happiness is built on a shamanic and a hunter-gatherer tradition where if we don't catch the animal or find the berries, we die.
14:15John Vincent:And that's how we're built. And entrepreneurism is the closest to that shamanic and that hunter-gatherer experience that we have in the modern day. Because otherwise you'll be controlled by the agrarian paradigm or the Newtonian industrial paradigm?
14:31unknown host:Take a bow. That was a fantastic answer.
14:33John Vincent:By the way, I know what everyone's thinking, right? What? They're thinking he runs a naturally fast food business. How come he's so fat? And how come he's going so old and got a great hat? Explain. Explain. Explain. You didn't let me get my hair cut before.
14:47unknown host:No, we're going to get a haircut. Okay, we're going to get a haircut. We can walk there now.
14:50John Vincent:Okay, I won't have to go in a minute, but carry on.
14:53unknown host:Okay, so to conclude, you think that everyone has it in them to become an entrepreneur We're not meant to be controlled as a society.
15:00John Vincent:And it's really important, by the way, that not everyone is the same entrepreneur that they know about. Yeah. Everyone can be an entrepreneur in their way.
15:09unknown host:Yeah.
15:10John Vincent:Every personality type has the opportunity to be an entrepreneur. Yeah, great answer. You don't have to be an entrepreneur like Richard Branson or Elon Musk. Yeah. Don't look at the famous ones and think that's what an entrepreneur is. And so the reason that most people are feeling that something's wrong, there's a great phrase I wrote on the website of Leon when we brought it back, which was, I brought it back, it's said that we're all homesick. Homesick for a divine earth, right? And that divine earth is the divine earth where we are not subject to the power structures and controls of the agrarian or the industrial revolution.
15:50John Vincent:We are meant to be hunter-gatherers in spaces like this, free as free beings. That's what our happiness depends upon. And the reason that most people are feeling like there is a dark energy is that increasingly we are feeling powerless. We are not, we're feeling, we are not living based on freedom and responsibility. We're constantly being controlled and i think lockdown did us a major disservice in killing the human spirit and the fact that most people didn't question why are young people having so many anxiety issues and i went on the today program in 2021 because i didn't want people to say to me which they are now oh john hindsight is a wonderful thing i went on the today program in 2021 between lockdowns to say we must stop locking down now there is now a much greater argument for not looking down than there is for locking down and we became controllable yeah we became malleable we my issue is why are we allowing our fears so a allowing us to be controlled and stopping doing the entrepreneurial things which is innately in our dna yes yeah do you see everyone's watching
17:08unknown host:now they're like, fuck it, I'm going to leave. And all these fountains, all these seares.
17:12John Vincent:No one's going to, I'm going to be like, I'm like, why are there no train drivers? That's because they're all being, they're all fucking podcasters.
17:20unknown host:Yeah, you're going to go, we're going to try and go somewhere tomorrow, going to a restaurant. I mean, everyone's quit. Everyone's quit.
17:26John Vincent:That's funny. I was thinking the other day, what would happen if we knew that an asteroid was coming towards us and they're going to destroy it in a year? We definitely would be doing this. No, no, but what do you think? No one will be running the train. Everything would fall apart. It'd be funny, wouldn't it? It'd be quite funny to watch. Let's not manifest that. No, let's not manifest that. Oh, look, look, that's where the king lives.
17:45unknown host:I know, but the flag's not up, so he's not in.
17:47John Vincent:So he's not in.
17:47unknown host:Okay, three more questions. One is, you sold Leon to Asda, right?
17:53John Vincent:To EG Group that then, within the group, sold it to Asda. So EG and Asda were both in the same group.
17:59unknown host:Yeah, and that must have been hard, right? Selling your baby and seeing it change. and obviously you must have had some low moments, some dark moments, as every entrepreneur does. A real part of this is how do you get back up when it's really low, when it feels horrible, when you're in a dark, dark day? What pushes you? What motivates you to get back up? What you've got to remember is that life is shit.
18:23John Vincent:I once... Okay, no, no, this works, this works, this works, this works, right? There's a longer answer, which is the story of Troy, which we're definitely in the cover.
18:31unknown host:Okay.
18:31John Vincent:But what I used to wear, my Brazilian investor, Ferson, if I was ever down, I'd call him. And one day he goes, John, I can't really do the Brazilian accent. Yeah, I was like, don't. Yeah, yeah, yeah. Will it be cultural appropriation? Anyway, so he goes, he goes, John, John, what you've got to remember is life is shit. And I thought, actually, that's cheering me up. That's cheering me up. Because if you go through life thinking, oh, everyone else is having a great time and I'm the only one that's having a shit time, you've got to remember that everyone is having some form of shit, right? Oh, what a positive...
19:03John Vincent:So if you're having a shit time...
19:07unknown host:Everyone else is. Just remember, life is shit. I'm not.
19:10John Vincent:Okay, fine. But when you're down, remember when you're down, when you're down. When you're down, when you're down, when you're down. We've just had to go. Now, I tell you what, genuinely... We're crushing it. We had such a nice coffee. We had such a nice coffee. So my point is you can't judge where you are now because a low moment is just an absolutely essential part of the process to get you to what you might see as a high point so what is really important as entrepreneurs don't judge what you perceive as down moments because some of the most amazing things in my life have come from what i thought at the time was a down moment oh my goodness what an answer if i hadn't have sold Leon right yeah I wouldn't now own 100 % of it if I hadn't have had the shit if I had to sell it I wouldn't now own 100 % of it it wouldn't have happened so basically silver lining's come come out of really dark things is that that's oh yeah that that's a short answer just do your answer basically everything for less than or less yeah Troy at story of Troy and that genuinely got me through remembering that got me through a dark moment and then later on I realised it was true it wasn't I perceived it as a dark moment yeah but it wasn't it turned out to be essential what's your life motto um do what you say you're gonna do
20:30unknown host:oh
20:34unknown host:you really know yeah I've got snot if you could go back what's one thing you wish someone told you
20:44John Vincent:I think I personally wish that I hadn't compromised my I feel like I compromised my health a little bit when I was younger and I think that I wish I'd looked after my health and listened to the people that probably advised me to look after my health in my 20s I think I slightly what I worked I worked too hard I was a bit too stressed I probably yeah probably yeah yeah yeah good christian i wish i wish i'd i probably wish i'd been a bit like i i wish i had looked after my
21:18unknown host:health at an early age what's the worst piece of advice you ever got i got told not to do leon
21:24John Vincent:that's pretty bad advice yeah i got told not to do by two people i was working at a consultancy firm okay and they were like they were like one person said it won't work and another person said it will be moderately successful and then you'll have to come back to the consulting firm. And they did, that turned out not to be true. So I think, I think you will always have people who are fearful on your behalf or their behalf telling you not to do it. I mean, remember the guy that started Subway, the first one failed. And his friend said, oh, you're not going to do another one, are you? And he did another one and that failed.
22:02John Vincent:And then his friend said, oh, you're not going to do a third one, are you? And he did. And that one was successful. so i think it's yeah don't don't don't listen to even people who love you might try and encourage you not to go for it and so you need to be brave enough to say to them thank you for your concern but i'm not going to let your concern stop me everyone watching this wants to be a millionaire do they why because everyone wants to would they rather not be successful well it's kind of yeah
22:32unknown host:I mean, it just defines what you define success as.
22:35John Vincent:My biggest suggestion is do not define your success as having money. It's just not what success is. I define success as being yourself, happy in the present moment, and giving up the fruits. What fruits? If you look at fruits, it's things like fruits are the need of ego.
22:57unknown host:fruits is recognition money validation yeah all of those are toxic motivations based on fear
23:06John Vincent:so what you don't what you want to do the circle of life so if you are driven by a desire to be a millionaire it's the wrong reason to be an entrepreneur what you want is spiritual growth and freedom. That's what you want. If you're chasing money, money is not, of course, if you have no money, it's horrible, right? But speak to anyone that's banked a million quid, five million quid, a hundred million quid, a billion quid. They look at their bank balance and for one second they are happy. And then it's the same worries that they had yesterday surface the next day. It's the same worries. It's not, it doesn't, it doesn't make you fundamentally successful or fundamentally content.
24:00John Vincent:It just doesn't. Speak to anyone who's, Bill Gates, I believe I am much, I believe I am much, much happier than most billionaires.
24:12unknown host:I agree.
24:14John Vincent:It's not, it's not.
24:15unknown host:The bagpipes.
24:16John Vincent:Yeah.
24:16unknown host:I agree. I agree with the bagpipes. There we go. So what was the question? The last one then, how do you know when enough is enough? How do you know when you're like, I've made it, I'm successful, I've got a beautiful wife, kids, family, great job. How do you know to be content and stop chasing and looking at other people and turning left and right and like, when is enough enough?
24:40John Vincent:I think enough has to, if you're really spiritually healthy, enough is enough from the very beginning. because life is absolutely not a destination to a place of enough. There's a really good film by Alan Watts, who died in the early 70s. It's go to Life is Not a Journey. And what it explains is because there is no destination where I'm going to have enough, then life is not a journey either. People say it's not about the destination, it's about the journey, don't they?
25:14unknown host:Yeah, yeah, yeah.
25:15John Vincent:But if there is no destination, there is also no journey.
25:20unknown host:Enjoy the ride.
25:21John Vincent:It's literally a series of play. The universe is inherently playful, right? Yeah. It's a series of present moments in which we must be playful. It is not a destination to a place of having enough. And it's not a journey towards that destination of having enough. it's about Eckhart Tolle being present now and being inherently playful having fun and helping others in the present moment if you're if you're having fun and you're helping others in the present moment then you already have enough did you like it? did you like it? thank you
26:02unknown host:thank you okay guys that's it for Look Who I Found this week a huge thank you to John Vincent for such a fun conversation follow the show wherever you're listening and for behind the scenes clips find me on instagram and tiktok at tarakini i'll be back next week with another founder worth knowing all about until then see you on the next walk
From the publisher
John Vincent built LEON to prove fast food can be good for you and still commercially successful.
I walked with John to understand how he scaled a mission driven food brand in one of the toughest industries in the world, what it takes to build a purpose led company and how to lead through economic chaos.
John Vincent is the founder of LEON, the healthy fast food chain that challenged the traditional fast food model by prioritising natural ingredients, sustainability, and long term brand loyalty.
LEON grew from a small London startup into an internationally recognised brand.
If you’re building a brand - especially in a tough industry - this one’s for you!!!
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